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The Membership Guys Podcast with Mike Morrison

Updated 2 months ago

Business
Education
Courses
Entrepreneurship
Read more

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

Read more

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

iTunes Ratings

87 Ratings
Average Ratings
81
3
1
0
2

The best!

By EasyFitnessSolutions - Apr 22 2020
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I’ve been listening to these podcasts for a few months and LOVE them! Even better, I joined their Membership Academy less than a month ago and have learned so much already! Top notch people and content!

Fanastic podcast loaded with great info! Be ready to take notes!

By John Teel - Jan 27 2020
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I love this podcast and have listened to just about every single episode. In fact, I've listened to some multiple times and I will relisten to a certain episode when it becomes more relavent to what I'm working on at that time. For example, I listened to several episodes again about offering trials of your membership because I'm planning to start offering trials. I bet I had to pause one podcast a dozen times to take notes because it had so many great tips that I had not seen elsewhere! Honestly, if you plan to start a membership site you'd be a fool to not listen to this podcast and to not join their Membership Academy!

iTunes Ratings

87 Ratings
Average Ratings
81
3
1
0
2

The best!

By EasyFitnessSolutions - Apr 22 2020
Read more
I’ve been listening to these podcasts for a few months and LOVE them! Even better, I joined their Membership Academy less than a month ago and have learned so much already! Top notch people and content!

Fanastic podcast loaded with great info! Be ready to take notes!

By John Teel - Jan 27 2020
Read more
I love this podcast and have listened to just about every single episode. In fact, I've listened to some multiple times and I will relisten to a certain episode when it becomes more relavent to what I'm working on at that time. For example, I listened to several episodes again about offering trials of your membership because I'm planning to start offering trials. I bet I had to pause one podcast a dozen times to take notes because it had so many great tips that I had not seen elsewhere! Honestly, if you plan to start a membership site you'd be a fool to not listen to this podcast and to not join their Membership Academy!
Cover image of The Membership Guys Podcast with Mike Morrison

The Membership Guys Podcast with Mike Morrison

Latest release on Aug 04, 2020

Read more

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

Rank #1: How to get your membership site up and running in record time

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What do you do if you need to get your membership website or online course up and running in just a few days? In this episode we're talking about how you can bootstrap the creation and launch of your membership site.

Jul 23 2015

23mins

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Rank #2: How Much Content is Enough to Launch My Membership?

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The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.

Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say "when"?

In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.

Jun 15 2016

18mins

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Rank #3: From The Vault: How Much Content Do You Need to Launch Your Membership?

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The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.

Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say “when”?

In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.

As well as looking at the key things to consider when thinking about your membership launch content, I also discuss specific examples from our own membership – the Member Site Academy; and provide insight into our specific approach to content creation as we were preparing to open our doors.

It’s easy to get sucked into the trap of grinding out high levels of content just so we can say that we offer the most course, tools, resources or whatever other widgets we have on the market – but as membership site owners, especially ones who are getting ready to launch – this is absolutely the wrong approach and the wrong mindset.

Mar 28 2018

19mins

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Rank #4: Repurposing Your Membership Content with Amy Woods

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The typical membership site owner creates a LOT of content.

Not just for their paying members, but as part of their marketing strategy too.

It's a lot of work - so anything you can do to increase the impact and the reach of the content you create is a big win.

Content repurposing can help you squeeze every drop of value from your courses, tutorials, blogs, videos and podcasts; and in today's episode of The Membership Guys Podcast, I'm joined by the queen of content repurposing - Amy Woods from Content10x - to discuss ways that you can repurpose your membership content.

Episode Summary:

  • The right way to approach repurposing your content to ensure you stand out, not just making more noise
  • Should you try to "be everywhere" when it comes to content platforms and social media?
  • Specific things you can do to repurpose both your paid membership content as well as your free content
  • The 2-3 steps you can take - starting with your next piece of content - to get to grips with repurposing

Sep 12 2018

1hr 20mins

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Rank #5: 12 Types of Content To Include In Your Membership Site

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Membership websites are a value exchange.

As long as you keep delivering value to your members - in the form of content, resources and ongoing investment in your product - they'll keep giving value to you in the form of their continued subscription payments.

So what content can you actually include in your membership in order to ensure you keep up your side of the bargain?

Apr 30 2019

14mins

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Rank #6: Carrie Green on Conditioning Yourself for Membership Success

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As founder of the Female Entrepreneur Association, Carrie Green credits investment in personal development and conditioning herself for success as the keys to having the right mindset to grow her membership to over 4,000 members.

In this interview, we discuss how FEA came to be and the challenges Carrie faced along the way; and we also dig deeper into the strategies Carrie uses to keep members happy and continue growing her membership.

Mar 08 2017

33mins

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Rank #7: Insights & Advice from 16 Experienced Membership Owners

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We made it! 100 episodes!

To celebrate our centennial, I invited 16 fellow membership site owners to share insights, experience and advice from their journey so far.

I asked my guests to answer 3 questions:

  • What's the one piece of advice you'd give anyone starting a new membership?
  • What impact has having a membership site had on your life or your business?
  • What would you do differently if you were starting your own site again from scratch?

The answers they shared are packed with golden nuggets for anyone planning or running a membership website.

In this episode you'll get insights from:

  • Nathan Chan - Foundr
  • Heather Crabtree - The Savvy Community
  • Scott Devine - Scott's Bass Lessons
  • Chris Ducker - Youpreneur
  • Janneke den Draak - Learn Dragon Online
  • Andrew and Pete - Atomic
  • Colin Gray - The Podcast Host
  • Chris Marr - Content Marketing Academy
  • Marisha McGrorty - SLP Now
  • Janet Murray - Soulful PR
  • Bjork Ostrom - Food Blogger Pro
  • Christina Peters - Food Photography Club
  • Shannon Rogers - Hand Tool School
  • James Schramko - Superfast Business
  • Ben Adam Smith - House Planning Help
  • Avalon Yarnes - Avalon Cake School

Jun 07 2017

55mins

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Rank #8: 6 Ways to Give New Members a Warm Welcome

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In this episode we discuss the importance of giving new members a warm welcome and ensuring that they feel part of your community from the instant they join.

This is an area so sorely missed when it comes to memberships, because as online business owners we're conditioned to focus solely on getting the sale.

But what happens in the minutes, hours, days and weeks following a new member joining are often what will determine the long term success of your membership website.

Listen to this episode to get my 6 tips and tactics for ensuring that your new members get off to the right start.

May 18 2016

8mins

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Rank #9: Creating an MVP to Test your Membership Idea

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One of the biggest reasons memberships never get off the ground is that the initial idea for the product just wasn’t right.

While you can research the market and survey your audience until the cows come home, it’s extremely easy to allow your bias towards what you think is a winning concept to sway your analysis of that research or - even worse - to ignore warning signs that you’re heading down the wrong path.

If you want to be successful, you need to truly test and validate that your idea is worth pursuing, and one of the best ways to do this is with an MVP.

Join me for the latest episode of The Membership Guys Podcast, where I deep dive into what an MVP is, why they're important and how to go about actually creating one.

In this episode you'll learn:

  • What is an MVP and why creating one is the best way to test whether your idea will work
  • Characteristics of an effective MVP specific to membership sites
  • 6 core types of MVP that you can create, with examples and tips for each
  • Why it doesn't matter that you're already selling services and products

Sep 13 2017

29mins

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Rank #10: 235 - 9 Simple Marketing Tactics That'll Get You More Members

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Your membership might be the best thing since sliced bread, but if you aren’t marketing it correctly, you aren’t going to be getting the sales you deserve.

There are some simple steps you can take to get the most out of marketing, reach more people, and turn those on-the-fencers into fully-fledged members.

In this episode, we run through 9 marketing tips that will help you go back to basics - and earn some serious growth in your memberships as a result.

Essential Learning Points:

  • You can make small, simple changes at each stage in your funnel that will produce more sales, more consistently
  • If 9 tips sound like too many, take just 2: you need a strategy for cart abandonments and a strategy for thank you pages
  • Show people what you’re selling and keep your email list engaged
  • Go behind the scenes and use your content to give a real insight into your membership
  • Use your content to shout out and speak to your members
  • Use rewards and splinter products to get slow movers further along the funnel

Jan 07 2020

22mins

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Rank #11: How Much Should I Charge for My Membership Site?

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Deciding on your membership pricing is often easier said than done.

You'll always be too expensive for some people, and too cheap for others. And until you launch your membership and actually get people signing up you have no real reliable way of testing which price-point will work best for your audience.

In this episode of The Membership Guys Podcast, you'll learn the 4 key areas to factor into deciding what to charge for your membership, as well as my advice for hitting the "sweet spot" with your pricing strategy.

In this episode you'll learn:

  • The 4 key factors to consider when setting your membership site pricing
  • Why you should NEVER compete solely on price
  • The "rule of thumb" range for membership pricing and how it differs for B2B and B2C memberships
  • How to find the "sweet spot" for what to charge for your membership

Aug 16 2017

16mins

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Rank #12: Growing Your Membership by Doing Things That Don’t Scale

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The "one to many" aspect of a membership site is what makes it such an attractive business model.

The ability to leverage your time, skills, experience and expertise in order to serve hundreds or even thousands, without having to deal with issues of increased expensive, strained resources or limited capacity that can come when trying to grow other types of businesses make memberships one of the most scalable models there is.

However sometimes in order to get to the next level, you need to do a few things that don't scale too well...

Episode Summary:

  • How to add a personal touch to your membership without spreading yourself too thin
  • Times where offering a "done for you" or "done with you" service may actually benefit your membership as a whole
  • The value of taking your community offline and organising real world meetups
  • The biggest challenge in selling a membership, and the specific tactic that works best for overcoming it

Nov 20 2018

37mins

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Rank #13: From The Vault: How to Decide Which Content Should Be Free vs Paid

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Membership websites come in all shapes and sizes; but the type we primarily deal with here on The Membership Guys consist primarily of content and community.

Given that content marketing is, without doubt, one of the best ways to promote your membership site; then it can be a real challenge trying to figure out which content should be free - via blogs, podcasts and the like - and which content should comprise your paid membership.

In this episode of The Membership Guys Podcast, I tackle this subject and look at some of the things to consider when deciding whether your content should be free or paid...

Episode Summary

  • The truth behind the notion that membership site owners are selling content (spoiler: that's NOT what you're selling!)
  • Some of the obvious differences between free and paid content
  • 5 questions to ask yourself to help determine whether a piece of content should be free or should be paid
  • Why membership owners often overlook the importance of c__e (listen in to fill the blank!)

Sep 19 2018

15mins

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Rank #14: 8 Things You Need To Know Before Starting A Membership Website

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Whether you’re at the start of your journey to running your own membership website or a seasoned pro, there are some universal truths of this world that we all need reminding of every now and again.

The Membership Guys and our podcast exist to make running a membership easier, more accessible, and less stressful. These 8 must-know facts are the cornerstone of running a happy, successful membership.

So, wherever you are in your membership site journey, these tips will either be revelatory moments or timely reminders of the core tenets of your chosen path.

Essential Learning Points:

  • Why new and established membership site owners alike can benefit from these ideas
  • The 8 truths of being a membership site owner – from compromise to cancellations
  • Where you can go for more help, advice, and guidance

Important Links & Mentions:

Key Things to Consider When Preparing Content for your Membership Launch

How to Choose a Membership Plugin

The Membership Academy

Where to Find Reliable Tech Support for your Membership Site

What Should Be Your Membership Refund Policy?

Key Quotes:

“If you’re not technically inclined, it’s very much worth investing in somebody to help you with that side.”

“You need to be in this for the long-haul.”

“When people join your membership, they have some degree of expectation that they’ll get access to you.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Apr 14 2020

26mins

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Rank #15: Why You Should Keep Things Simple with Your Membership

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It's easy to get carried away when creating a membership website.

We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website.

And the end result of cramming all of those features into your membership is a convoluted frankenstein's monster of a website that's a pain to manage and an even bigger nightmare for members to use.

It's not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too.

In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.

Dec 11 2018

17mins

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Rank #16: Pat Flynn on Validating Your Membership Site Idea

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We've had countless people approach us over the years in need of help in figuring out why their membership site launch hasn't quite gone to plan; and in almost every case it's because they jumped head first into wrestling with membership plugins and creating content - skipping past the crucial task of actually evaluating and validating their idea.

I'm joined on this episode of The Membership Guys Podcast by Pat Flynn, founder of the extremely popular Smart Passive Income blog and podcast; and author of the brand new book Will It Fly, which teaches you how to test your next business idea so that you don't waste your time and money.

In this episode, Pat and I discuss:

  • Why idea validation is so important for membership site owners
  • Where to start if you have an idea and you're not sure how to figure out if it's worth pursuing
  • What to do when you simply have more ideas than you can handle
  • How to 'course-correct' if you've skipped the idea validation stage and you're now regretting it

Feb 10 2016

32mins

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Rank #17: Jill Stanton on Using Facebook Groups to Grow Your Membership

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Facebook groups are a fantastic way of cultivating a community of like-minded people, all interested in a particular topic, product or problem.

It's little wonder, then, that running such a group can be a highly effective strategy for membership site owners, for a wide variety of reasons.

In this episode of The Membership Guys Podcast, I'm joined by Jill Stanton from Screw The Nine to Five, who shares her insight into not only running a popular, highly successful free Facebook group; but also how she leverages this to benefit her paid membership community.

(Warning: this one gets a little bit sweary, so those of a sensitive disposition may want to give it a miss!)

In this episode, Jill and I discuss:

  • Running a free Facebook group vs using a group for your paid membership
  • Advice on how to get people engaged and active in your group
  • Tips and techniques for attracting new members to your Facebook group
  • The specific strategy that Jill uses to get people from her Facebook group to join her membership website
  • How Jill manages her time keeping on top of a 10,000 person strong free group as well as her paid community
  • ...and loads more!

Mar 16 2016

54mins

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Rank #18: The 7 Pillars of Successful Membership Sites

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Discover the 7 essential elements every successful membership site has, and how you can make sure your own site is up to scratch

Sep 30 2015

16mins

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Rank #19: How to Increase Engagement within your Membership Site

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Getting someone to join your membership site is great, but it’s just the beginning.

Before you have time to celebrate, you really need to figure out how you are going to get that member to stay month after month, year after year.

Hanging on to your paying members is crucial to the long term success of your membership site; so you need to make sure that you have a strategy for keeping members engaged.

In this episode of The Membership Guys Podcast, I dig into how to craft your member experience in order to develop the habits and interaction that will keep members engaged and subscribed for longer.

Mar 29 2017

10mins

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Rank #20: The 3 Questions That Will Accelerate Your Membership Growth

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A clear understanding of what makes your audience tick is key to ensuring your marketing is on point.

So often people forget this.

They get swept up in the latest quick fix marketing tricks, Facebook ad hacks and flavour-of-the-month sales funnels that they ignore that the foundation of successful marketing is understanding your audience.

Their pains, their problems, their motivations.

This stuff isn’t difficult to zero in on. And in this week’s podcast, I discuss the 3 questions every single membership site owner should be asking, and what to do with the answers to improve both your marketing and your retention strategies.

Episode Summary:

  • Why you need to understand your members motivations in order to refine your marketing communications
  • The 3 most important segments of your audience that you need to be speaking to
  • Specific examples of how to use member (and non member) feedback in order to change your sales page, email messages and other areas of your marketing strategy
  • The keys to preempting and preventing cancellations, and tempting ex-members to return

May 30 2018

16mins

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265 - 21 Quick Tips for Improving Member Retention

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Member retention is critical to the long-term success of your membership website.

It costs 7-10 times more on average to win a new member than it does to hold on to an existing one; and if you’re losing more members than you bring in then your business won’t last long!

In this episode of The Membership Guys Podcast, we’re giving you 21 quick tips for improvements you can make to your membership strategy in order to improve your member retention.

Aug 04 2020

14mins

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264 - 9 Key Terms Every Membership Site Owner Should Know

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Every industry, topic and niche has its fair share of jargon.

And memberships are no different.

There’s already so much to juggle as a membership site owner, so the last thing you want to have to worry about is needing to wrap your head around all of the lingo!

So to make it easier for you, we’ve rounded up the 9 key terms and phrases you need to know if you run a membership.

Jul 28 2020

12mins

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263 - Facebook Remarketing Strategies for Membership Websites

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Facebook remarketing is one of the most exciting developments in online advertising in recent years. 

Now, instead of being limited to picking demographics and targeting options that we think relate to our target audience; we can actually leverage actual user behaviour to determine which ads they are shown.

This enables us to show the right message to the right person at the right time, which dramatically improves the effectiveness of our Facebook ads.

When it comes to membership sites, there are 6 key ways in which you can really leverage Facebook remarketing - and I'm sharing them all in this episode of The Membership Guys Podcast

Jul 21 2020

13mins

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262 - 4 Things Membership Site Owners Should Be Doing Every Day

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Running a membership site is a juggling act.

There’s a seemingly never-ending list of things to keep on top of; and with much of the focus revolving around things like producing content and marketing to bring in new members it’s easy to see why some of the basics get missed.

However it’s often the relatively minor day to day activities that have the real impact on how successful a membership site is.

In this episode I discuss 4 such activities you should make sure you’re doing each and every day in your membership

Jul 14 2020

8mins

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261 - 7 Ways to Add Social Proof to Your Membership Sales Page

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Social proof is a powerful, persuasive factor when it comes to making buying decisions.

If we see others behaving in a particular way, buying a product or, say, joining a membership site; then we're far more inclined to follow suit.

More and more, customers are basing their buying decisions on what other people recommend, rather than promotions, discounts and other sales tactics.

In this episode, I share 7 ways that you can add social proof to your membership sales page.

Jul 07 2020

12mins

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260 - 5 Stages of the Member Lifecycle

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Memberships are a marathon, not a sprint.

Unlike other products where the sale is the end of the journey, with memberships it’s just the beginning.

That “journey” – the Member Lifecycle – typically breaks down into 5 key stages: acquisition, onboarding, engagement, retention and reactivation.

In this episode, we’re looking at each of these 5 stages and what they mean for you as a membership website owner.

Jun 30 2020

8mins

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259 - 8 Questions to Ask Before Purchasing Your Membership Plugin

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Choosing the right membership plugin is a task that’s easier said than done.

The fact that it can be a bit of a nightmare switching plugins after your membership has opened its doors is something which makes your decision even more important.

There is no “one size fits all” best membership plugin for every situation, and so the process of deciding which to go with involves identifying your specific needs and then narrowing down the options; however making the final choice often requires you to dive deeper.

To help you be sure you’re making the right choice, here are 8 questions you should ask before you purchase your membership plugin.

Jun 23 2020

19mins

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258 - 4 Essential Email Automations Every Membership Website Needs

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Email automation can massively power up the marketing and operation of your membership site; enabling you to trigger various different actions and email sequences according to how your audience and your members behave.

In this episode of The Membership Guys Podcast, I identify the 4 essential email automations that every membership website should have in place.

Jun 16 2020

16mins

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257 - 9 Ways to Increase Attendance for your Live Membership Calls

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Live content is a great way of delivering ongoing value to your membership without the level of upfront work and other hassles that typically go into producing courses, tutorials or other types of “pre-made” content.

However including this type of content in your membership does add a new wrinkle to worry about – member attendance.

If the turnout for your live membership calls is low, this can directly affect the quality of what you’re producing; not to mention being demoralizing to you and possibly even be discouraging for other members who may interpret poor attendance as a sign of a disengaged community.

In this episode of The Membership Guys Podcast, I share 9 ways that you can increase live call attendance

Jun 09 2020

24mins

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256 - Why Every Membership Owner Needs to Focus on Improving their Content

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People join your membership because they have a goal they want to achieve; an outcome they want to realise – and it’s your content that’s going to get them there.

But with so many plates to spin running a membership website, it’s easy to settle for “good enough” when it comes to creating that content.

In this episode of The Membership Guys Podcast, I discuss why it’s important to focus on improving your content, and give you some examples and steps to start this process within your own membership.

Jun 02 2020

21mins

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6 Areas to Focus on When Scaling Your Membership Business

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In the early days of running your membership, you’ll find yourself preoccupied with the day to day, short-term stuff.

How many new members did we get this week?

Have we had any cancellations?

Do I have enough time to get this new piece of content out to members?

However once things have settled and stabilised then it’s time to think bigger in terms of how you’re going to scale and grow your membership over the long term.

When that time inevitably arrives, there are 6 key areas you’ll need to focus on. Listen to this episode of The Membership Guys Podcast to discover what they are...

May 26 2020

10mins

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254 - Should I Offer a Trial for My Membership Site?

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When it comes to offering trials of your membership site or online product, opinions tend to be divided between those who consider it a smart strategy and those who believe you shouldn’t give anything away, no matter what.

We’re big fans of utilising trial periods as part of your pricing strategy; however we recognise that they’re not something which will necessarily be right for everyone.

If you’re still on the fence, this episode of The Membership Guys Podcast provides some food for thought to help you determine whether to implement trials into your own strategy.

May 19 2020

17mins

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7 Things To Do Before Releasing Your Next Piece Of Membership Content

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Most membership sites include some form of premium content locked away behind a paywall.

But locking your membership content down is a double-edged sword.

You could have the most incredible content in the world, but if the only people who know about it are your paying members then you’re missing on an opportunity to get so much more bang for your buck.

So before you hit ‘publish’ on your next piece of membership content, try implementing the 7 tactics from this episode.

May 12 2020

20mins

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How Often Should You Adjust Your Membership Sales Funnels?

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Your sales funnel is a key part of attracting new members to your community; and so it's no surprise that some membership owners  have a constant itch to tweak and tinker with every little detail.

Knowing when to adjust your sales funnel is an imprecise art, but people often fall foul to making changes too often.

In this episode, I discuss how often you should be adjusting your sales funnel, how you can avoid the constant urge to make changes, and why making constant tweaks can actually hurt your business.

Essential Learning Points:

  • Why you should adjust your sales funnel once a quarter (at most)
  • Why data, not desire, should lead your decision-making if you do make adjustments
  • How overanalyzing paralyzes the effectiveness of your sales funnel

Important Links & Mentions:

Key Quotes:

“You should be stepping away and letting your automations do their thing.”

“Unless you’re getting masses of traffic, testing and tweaking the real small stuff is pointless.”

“It’s very possible to over-engineer, overthink, and self-sabotage by constantly chasing that mythical perfect sales funnel or constantly messing around with all the pieces of the puzzle.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

May 05 2020

12mins

Play

Growing Your Membership with Joint Venture Promotions

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One of the strongest ways you can grow your membership at speed is to start a joint venture promotion.

First of all, you may be asking what exactly a joint venture promotion is… Put simply, it’s working with someone who has a sizeable audience who you want to speak to in exchange for commission or some other value exchange.

Now that we’ve got that cleared up – do you want to know how you can use joint venture promotions to boost your membership sign-up rates?

Well, that’ll take a while to write out. Why not listen to this episode to find out instead?

Essential Learning Points:

  • The different ways you can grow your membership numbers
  • Why contributing guest content to partners’ sites is a great starting point
  • How to step up your joint venture promotions with affiliate programs
  • Why the cost of affiliate programs is worth it for the value they provide
  • How to perfect your joint venture promotion strategy and where to go for more information

Important Links & Mentions:

Membership Academy

Lead Generation Essentials for Membership Site Owners

Promoting Your Membership Site with an Affiliate Program

How Much Should I Charge For My Membership Website?

Utilizing Guest Experts for your Membership Content

Key Quotes:

“You have to think about whether you want to offer a one-off commission or commission on the recurring element of the payment. This depends on how much you’re charging and your profit margin.”

“You will not be able to reach the number of people a joint venture partner can get you if you instead choose to spend their commission fees on standard marketing.”

“Make sure that any leads opting-in to your email list from your co-promotion have a short funnel before they can be turned into sales… Your joint venture partner isn’t going to want to wait 60 or 90 days!”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Apr 28 2020

17mins

Play

How To Use Free Content To Sell Your Online Membership

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Content marketing is the most valuable strategy a membership site owner can deploy. We’ve said it before and we’ll say it again and again and again!

But having a blog or a podcast isn’t enough – not for the most successful membership sites, at least. To really ramp up your content marketing to the top tier, there are certain approaches you might want to consider that will help you create a killer content marketing strategy.

In this episode, you can discover six of the ways you can give your content marketing strategy an extra boost and start recruiting more members with the power of free content.

Essential Learning Points:

  • Why content marketing is so effective for promoting your membership site
  • Six genius ways to create a killer content marketing strategy
  • Where you can go to talk to other membership site owners to perfect your marketing

Important Links & Mentions:

Creating Compelling Courses with Janelle Allen

How to Tap Into Your Existing Members to Create Social Proof

Should Membership Trial Periods be Free or Paid?

Membership Mastermind Facebook group

Membership Academy

Key Quotes:

“If you can prove to people that you can solve their small problems, they’re going to trust you to solve their larger problems.”

“Your community is such a powerful aspect of your membership, so why not shine a spotlight on those people?”

“Make people aware of the divide between free and paid content and value in the latter.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Apr 21 2020

33mins

Play

8 Things You Need To Know Before Starting A Membership Website

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Whether you’re at the start of your journey to running your own membership website or a seasoned pro, there are some universal truths of this world that we all need reminding of every now and again.

The Membership Guys and our podcast exist to make running a membership easier, more accessible, and less stressful. These 8 must-know facts are the cornerstone of running a happy, successful membership.

So, wherever you are in your membership site journey, these tips will either be revelatory moments or timely reminders of the core tenets of your chosen path.

Essential Learning Points:

  • Why new and established membership site owners alike can benefit from these ideas
  • The 8 truths of being a membership site owner – from compromise to cancellations
  • Where you can go for more help, advice, and guidance

Important Links & Mentions:

Key Things to Consider When Preparing Content for your Membership Launch

How to Choose a Membership Plugin

The Membership Academy

Where to Find Reliable Tech Support for your Membership Site

What Should Be Your Membership Refund Policy?

Key Quotes:

“If you’re not technically inclined, it’s very much worth investing in somebody to help you with that side.”

“You need to be in this for the long-haul.”

“When people join your membership, they have some degree of expectation that they’ll get access to you.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Apr 14 2020

26mins

Play

Overcoming The Fear Of Giving Away Your Expertise For Free

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Most memberships are based on the owner’s expertise and knowledge, so why would you start giving it away for free?

It may feel counter-intuitive, but content marketing has proven time and time again to be a hugely successful way of growing memberships.

The fear of free content is one of the most common topics in The Membership Academy, so I’ve brought together the three reasons why you really don’t need to worry about sharing free content and why, in fact, it is likely to help your membership grow.

If you want to face your fears and learn to embrace free content as part of your marketing strategy, this episode will do the job.

Essential Learning Points:

  • Where the value of your membership truly lies
  • How you are always in control of your content and how you share it
  • Why human nature is going to stop most people from abusing your free content

Important Links & Mentions:

The Membership Academy

People Come For Content And Stay For Community

Why Your Membership Website NEEDS More Than Just Content

How to Decide Which Content Should Be Free vs Paid.

Key Quotes:

“Nobody joins a membership because you have the most stuff. They join memberships because they want solutions to their problems.”

“You can control the depth of your free content.”

“The best memberships offer so much more than what’s in their content library.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Apr 07 2020

19mins

Play

247 - 5 Best Sources of Ideas And Inspiration For Your Membership Site

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Consistently producing valuable, relevant content for your membership is not easy work. If you’re feeling stuck for inspiration or ideas at the moment, I might be able to help!

In this episode, I go through 5 of the best ways you can find ideas and inspiration for your membership site.

They’re all different in their ways, but there is an overarching principle to them all – and that’s that we need to listen. Stepping back and taking the time to observe and reflect can really change things for the better.

So, take a break now – step back from what you’re doing and reflect on this episode of The Membership Guys podcast. Who knows what ideas you’ll end up with?

Essential Learning Points:

  • Why listening is one of the most underrated skills and will reveal a lot to you
  • How to maximize your email list to generate ideas and right wrongdoings
  • What you can learn from other membership sites to create better content for your own

Important Links & Mentions:

Key Quotes:

“Just listening, observing, and paying attention to the recurring questions and challenges people discuss is worth its weight in gold.”

“So often, as business owners, we overcomplicate things. We overstuff things. We keep selling beyond the sell. We try and pack in 5 or 6 objectives into a single email.”

“It’s really easy as a membership owner to become detached from the experience of being a member or student.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Mar 31 2020

18mins

Play

10 Ways Membership Owners Can Become The "Go To" Person In Your Industry

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When people want to learn something or make progress, they look for the experts. As a membership site owner, you want to make sure that means they’re looking for you.

In the competitive world of online membership sites, being good isn’t enough – you need to be able to prove it and show up as the expert wherever you can.

How do you do that?

Well, the very first step is to listen to this episode of The Membership Guys podcast! I go through 10 different ideas you can follow to make your authority as an expert in your field abundantly clear to your prospective members.

Essential Learning Points:

  • Why you need to be clear on what you do before it’s clear to anyone else
  • 10 ways you can become the go-to person in your industry, including: creating a signature product, leveraging social proof, and deciding the role you play
  • Examples of these ideas in action, to prove how well these ideas work!

Important Links & Mentions:

Key Quotes:

“You need to make sure that you’re taking steps to position yourself as the go-to person in your industry.”

“If you’re not clear on what your niche is or what your role is, what your message and mission are, then how are your audience supposed to know that you are the right person to help them?”

“The online world affords you so many opportunities to have a voice, a platform, to showcase your expertise.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Mar 24 2020

38mins

Play

iTunes Ratings

87 Ratings
Average Ratings
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The best!

By EasyFitnessSolutions - Apr 22 2020
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I’ve been listening to these podcasts for a few months and LOVE them! Even better, I joined their Membership Academy less than a month ago and have learned so much already! Top notch people and content!

Fanastic podcast loaded with great info! Be ready to take notes!

By John Teel - Jan 27 2020
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I love this podcast and have listened to just about every single episode. In fact, I've listened to some multiple times and I will relisten to a certain episode when it becomes more relavent to what I'm working on at that time. For example, I listened to several episodes again about offering trials of your membership because I'm planning to start offering trials. I bet I had to pause one podcast a dozen times to take notes because it had so many great tips that I had not seen elsewhere! Honestly, if you plan to start a membership site you'd be a fool to not listen to this podcast and to not join their Membership Academy!