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The Membership Guys Podcast with Mike Morrison

Updated 5 days ago

Rank #133 in Entrepreneurship category

Business
Education
Courses
Entrepreneurship
Read more

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

Read more

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

iTunes Ratings

77 Ratings
Average Ratings
72
2
1
0
2

Incredibly useful info

By LivelyJan - Jan 04 2018
Read more
Feels like I’m taking a college marketing course with every episode. Thank you!

Easy to Understand

By Marilbuck - Jan 03 2018
Read more
Everything you need to build a membership site.

iTunes Ratings

77 Ratings
Average Ratings
72
2
1
0
2

Incredibly useful info

By LivelyJan - Jan 04 2018
Read more
Feels like I’m taking a college marketing course with every episode. Thank you!

Easy to Understand

By Marilbuck - Jan 03 2018
Read more
Everything you need to build a membership site.
Cover image of The Membership Guys Podcast with Mike Morrison

The Membership Guys Podcast with Mike Morrison

Latest release on Jan 14, 2020

Read more

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

Rank #1: Insights & Advice from 16 Experienced Membership Owners

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We made it! 100 episodes!

To celebrate our centennial, I invited 16 fellow membership site owners to share insights, experience and advice from their journey so far.

I asked my guests to answer 3 questions:

  • What's the one piece of advice you'd give anyone starting a new membership?
  • What impact has having a membership site had on your life or your business?
  • What would you do differently if you were starting your own site again from scratch?

The answers they shared are packed with golden nuggets for anyone planning or running a membership website.

In this episode you'll get insights from:

  • Nathan Chan - Foundr
  • Heather Crabtree - The Savvy Community
  • Scott Devine - Scott's Bass Lessons
  • Chris Ducker - Youpreneur
  • Janneke den Draak - Learn Dragon Online
  • Andrew and Pete - Atomic
  • Colin Gray - The Podcast Host
  • Chris Marr - Content Marketing Academy
  • Marisha McGrorty - SLP Now
  • Janet Murray - Soulful PR
  • Bjork Ostrom - Food Blogger Pro
  • Christina Peters - Food Photography Club
  • Shannon Rogers - Hand Tool School
  • James Schramko - Superfast Business
  • Ben Adam Smith - House Planning Help
  • Avalon Yarnes - Avalon Cake School

Jun 07 2017

55mins

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Rank #2: The 7 Pillars of Successful Membership Sites

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Discover the 7 essential elements every successful membership site has, and how you can make sure your own site is up to scratch

Sep 30 2015

16mins

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Rank #3: How Much Content is Enough to Launch My Membership?

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The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.

Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say "when"?

In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.

Jun 15 2016

18mins

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Rank #4: Why You Should Keep Things Simple with Your Membership

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It's easy to get carried away when creating a membership website.

We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website.

And the end result of cramming all of those features into your membership is a convoluted frankenstein's monster of a website that's a pain to manage and an even bigger nightmare for members to use.

It's not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too.

In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.

Dec 11 2018

17mins

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Rank #5: Are You Undercharging For Your Membership Site? Probably Not...

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Membership pricing is an inexact science.

It's natural to wonder whether you've found the sweet spot in terms of what you should be charging your members.

However we've seen an increasing amount of people taking completely the wrong approach due to not really being able to wrap their head around the membership model, and as a result making some poor decisions when it comes to setting their membership pricing.

In this episode, I help you to figure out whether you're actually undercharging for your membership, or if you're just thinking about it the wrong way.

Episode Summary:
  • How to determine whether you're at the lower end of membership pricing
  • Terrible reasons for wanting to dramatically increase your monthly fee
  • The main factors that determine the pricing 'sweet spot'
  • What 3 choices you have if you do want to raise the price of your membership

Jan 17 2018

30mins

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Rank #6: Marketing Tactics for Attracting New Members - Part One

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Sales are the lifeblood of a successful membership business.

While being able to hang onto those members is critical to the long term health of your site, the best retention strategy in the world is useless if you're not bringing in any members in the first place.

In the first of a two-part podcast series, I discuss a variety of different marketing tips, strategies and tactics that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.

In this episode, I discuss:

  • Why social proof is so effective and how you can use it when marketing your own membership
  • Two of the best ways of using Facebook in your membership marketing
  • Splintering off aspects of your membership in order to give you more sales and marketing options
  • How to use webinars to attract new members to your membership site

Jan 11 2017

18mins

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Rank #7: How Do I Know That I'm Delivering Enough Value in My Membership?

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It can be difficult to judge whether or not you're delivering enough value in your membership for the price you wish to charge.

That's mostly because "value" is an abstract concept.

There is no scientific formula behind it; it's not something you can accurately measure - it's entirely subjective, based entirely on individual perception.

So how do you know if you're getting it right? It is even possible to know?!

That's what we're tackling in this episode of The Membership Guys Podcast.

Episode Summary:
  • What 'value' truly means in the context of online memberships
  • The most common mistakes people make when pricing their membership and assessing what it's worth
  • Questions you can ask yourself to get a better measure of whether you're delivering enough for what you're charging
  • What do your members care about most, and how does that factor in to their perception of the value your membership offers

Feb 19 2019

25mins

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Rank #8: Creating an MVP to Test your Membership Idea

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One of the biggest reasons memberships never get off the ground is that the initial idea for the product just wasn’t right.

While you can research the market and survey your audience until the cows come home, it’s extremely easy to allow your bias towards what you think is a winning concept to sway your analysis of that research or - even worse - to ignore warning signs that you’re heading down the wrong path.

If you want to be successful, you need to truly test and validate that your idea is worth pursuing, and one of the best ways to do this is with an MVP.

Join me for the latest episode of The Membership Guys Podcast, where I deep dive into what an MVP is, why they're important and how to go about actually creating one.

In this episode you'll learn:
  • What is an MVP and why creating one is the best way to test whether your idea will work
  • Characteristics of an effective MVP specific to membership sites
  • 6 core types of MVP that you can create, with examples and tips for each
  • Why it doesn't matter that you're already selling services and products

Sep 13 2017

29mins

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Rank #9: From The Vault: How Much Content Do You Need to Launch Your Membership?

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The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.

Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say “when”?

In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.

As well as looking at the key things to consider when thinking about your membership launch content, I also discuss specific examples from our own membership – the Member Site Academy; and provide insight into our specific approach to content creation as we were preparing to open our doors.

It’s easy to get sucked into the trap of grinding out high levels of content just so we can say that we offer the most course, tools, resources or whatever other widgets we have on the market – but as membership site owners, especially ones who are getting ready to launch – this is absolutely the wrong approach and the wrong mindset.

Mar 28 2018

19mins

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Rank #10: Creating Compelling Courses with Janelle Allen

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In this episode I talk to online course creation expert Janelle Allen. Janelle shares her insight and experiences in the field of e-learning, and has some great tips for anyone creating courses as part of their membership website.

Nov 24 2015

49mins

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Rank #11: How Much Should I Charge for My Membership Site?

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Deciding on your membership pricing is often easier said than done.

You'll always be too expensive for some people, and too cheap for others. And until you launch your membership and actually get people signing up you have no real reliable way of testing which price-point will work best for your audience.

In this episode of The Membership Guys Podcast, you'll learn the 4 key areas to factor into deciding what to charge for your membership, as well as my advice for hitting the "sweet spot" with your pricing strategy.

In this episode you'll learn:
  • The 4 key factors to consider when setting your membership site pricing
  • Why you should NEVER compete solely on price
  • The "rule of thumb" range for membership pricing and how it differs for B2B and B2C memberships
  • How to find the "sweet spot" for what to charge for your membership

Aug 16 2017

16mins

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Rank #12: Carrie Green on Conditioning Yourself for Membership Success

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As founder of the Female Entrepreneur Association, Carrie Green credits investment in personal development and conditioning herself for success as the keys to having the right mindset to grow her membership to over 4,000 members.

In this interview, we discuss how FEA came to be and the challenges Carrie faced along the way; and we also dig deeper into the strategies Carrie uses to keep members happy and continue growing her membership.

Mar 08 2017

33mins

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Rank #13: 7 Ways to Make More Money with your Membership

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If you're trying to make more money from your membership business there are two ways you can go.

One is to try to increase revenue from your existing membership site - and the other is to look at opportunities for offering additional products and services to your customers.

In this episode of The Membership Guys Podcast, I explore the 7 main options worth exploring - along with the 3 avenues you absolutely should NOT go down...

Episode Summary:
  • The no-brainer areas you should focus on first to increase membership revenue
  • How putting your price up can actually attract (and keep) more members
  • What complementary products and services make sense for membership owners
  • The 3 revenue streams you should stay clear of

Jan 31 2018

31mins

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Rank #14: Can You Launch a Membership Site Without an Audience?

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If a membership site launches with no audience to notice, has it truly launched?

In this episode we answer the much asked question of whether it's possible - or advisable - to launch a membership site when you do not have an audience.

I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audience for your site, fast.

Jan 12 2016

17mins

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Rank #15: 12 Types of Content To Include In Your Membership Site

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Membership websites are a value exchange.

As long as you keep delivering value to your members - in the form of content, resources and ongoing investment in your product - they'll keep giving value to you in the form of their continued subscription payments.

So what content can you actually include in your membership in order to ensure you keep up your side of the bargain?

Apr 30 2019

14mins

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Rank #16: Simple Ways to Create Member Content From Things You're Already Doing

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Producing membership content can be taxing.

Especially if your members expect something fresh on an ongoing basis.

And if you’re also creating free content as part of your marketing strategy you can quickly find yourself buried in writing articles and recording videos day in, day out.

They key is working smarter with your content strategy.

In this podcast, I dive into 9 simple tactics for leveraging the things you’re already doing in your business as a way to more effectively create new content for your members.

In this episode you’ll learn:
  • The difference between creating content and delivering value
  • How to add massive value to your members by selling them your other products and services
  • Best ways to leverage your blog, podcast and even live events
  • Why you might already be sitting on a wealth of potential member content

Oct 11 2017

28mins

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Rank #17: What you Need to Know About Amazon's New Subscriptions Marketplace

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Amazon have just announced the launch of a new digital subscription marketplace called "Subscribe With Amazon".

This will enable people to tap into their sales tools and, of course, their huge audience in order to sell digital products for a recurring fee such as - you guessed it - membership websites.

Make no mistake, this is a potential game-changer for the membership space.

In this "hot off the presses" episode of The Membership Guys Podcast, I explain exactly what this means, how it works and what you need to do to capitalize on this opportunity.

In this episode:
  • What exactly "Subscribe With Amazon" is and how it works
  • Why membership site owners need to be excited about this new development
  • Technical and logistical considerations for adding your membership to the Amazon marketplace
  • Restrictions and financial implications of joining "Subscribe With Amazon"

Apr 26 2017

15mins

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Rank #18: 5 Things That Have Moved the Needle For Us (And a Few That Didn't)

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Our members often ask questions about how we run our membership and how our business has grown over time.

The first thing we tell them is that our success didn’t fall out of the heavens and onto our laps. It took a lot of hard work, dedication and strategic thinking to get to where we are today. We’ve intertwined a concoction of approaches and strategies that have helped move our business forward.

In this episode, we pull back the curtain and reveal five things that have positively impacted the growing success of our business as well as a few that we thought would work but ultimately turned belly side up.

Essential Summary:

  • Why you shouldn’t stray from your niche and risk confusing your audience
  • How segmentation helped us to craft compelling lead magnets and grow our email list
  • The importance of creating a killer opt-in and how to know if yours is good enough to move the needle
  • How our unique Memberoni Theme for WordPress has helped us attract new members
  • What we include in our weekly email blasts to increase open rates and keep members intrigued
  • A few things that we thought would have a great impact on our business but turned out to be a let down

Mentioned in this episode:

Key Quotes:

“When we really started making use of segmentation, our sign-ups literally doubled overnight. Within a space of 24 hours, we were getting more than twice as many email signups just because we've been more deliberate about segmentation.”

“By going above and beyond what most people will do when creating their lead magnets and creating something that was truly comprehensive that had a real practical benefit that people just HAD to have, was a massive game changer.”

“The more that we speak and the more that we get to know other speakers on the circuit, the more we realise that public speaking is not a big deal in terms of delivering sales and increasing traffic.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts iTunes. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in iTunes to make sure that you never miss an episode

Jul 30 2019

33mins

Play

Rank #19: How to Increase Engagement within your Membership Site

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Getting someone to join your membership site is great, but it’s just the beginning.

Before you have time to celebrate, you really need to figure out how you are going to get that member to stay month after month, year after year.

Hanging on to your paying members is crucial to the long term success of your membership site; so you need to make sure that you have a strategy for keeping members engaged.

In this episode of The Membership Guys Podcast, I dig into how to craft your member experience in order to develop the habits and interaction that will keep members engaged and subscribed for longer.

Mar 29 2017

10mins

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Rank #20: 224 - 7 Principles Shared by Every Successful Membership Website

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Despite what the slickest of snake oil salesmen will try to tell you, there is no secret sauce or golden formula for building a successful membership website. The key to the long term success of your membership site lies beyond marketing tactics, sales spiel and fancy production values; and the memberships which do best are those which - at their heart - understand and embrace a core set of fundamental principles. In this episode, I outline 7 essential principles shared by the most successful memberships around.

Oct 22 2019

14mins

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4 Ways to Discover What Your Audience REALLY Want from your Membership

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Do you know what people in your audience actually want from your membership? When planning your membership site, it’s easy to fall into the trap of building something that we think would be good, rather than something that’s based on research into what your audience really want (and need). In doing so, you risk spending hours creating content and investing in features, only to be left scratching your head when people simply don’t engage in the way you hope they will. Whether it’s your membership offering; your blog, podcast or video channel; or even just the updates you post on social media – discovering what people actually want and need is critical to connecting with your audience and driving them to action. In this episode, I discuss 4 ways to discover what your audience really want.

Jan 14 2020

11mins

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235 - 9 Simple Marketing Tactics That'll Get You More Members

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Your membership might be the best thing since sliced bread, but if you aren’t marketing it correctly, you aren’t going to be getting the sales you deserve.

There are some simple steps you can take to get the most out of marketing, reach more people, and turn those on-the-fencers into fully-fledged members.

In this episode, we run through 9 marketing tips that will help you go back to basics - and earn some serious growth in your memberships as a result.

Essential Learning Points:

  • You can make small, simple changes at each stage in your funnel that will produce more sales, more consistently
  • If 9 tips sound like too many, take just 2: you need a strategy for cart abandonments and a strategy for thank you pages
  • Show people what you’re selling and keep your email list engaged
  • Go behind the scenes and use your content to give a real insight into your membership
  • Use your content to shout out and speak to your members
  • Use rewards and splinter products to get slow movers further along the funnel

Jan 07 2020

22mins

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10 Most Popular Podcast Episodes of 2019

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So, 2019 is done and dusted. Hopefully it was a successful one for you and your membership. It was certainly a big one for us, with more highlights than you can shake a stick at - many of which you've heard us 'document' right here on The Membership Guys Podcast. And I know this is so cliche... but I swear the older I get, the faster each year seems to pass. I can't quite come to terms with the fact that tomorrow it'll be 2020. Instead of freaking out about that, we're wrapping up the year with what has become a bit of a tradition here at The Membership Guys - our end of year recap show where we look back at the top 10 most popular episodes of the podcast throughout the past 12 months.

Dec 31 2019

47mins

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7 Types of Members That Every Membership Site Has

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Although every membership site is unique, you’ll usually discover that seven types of members keep showing up in every single one of them. While some of these will mimic your ‘ideal member,’ others will test your patience and frustrate you beyond belief.

Whatever the case, you’re sure to recognize some (if not all) of these ‘member profiles’ within your membership site! Listen in to discover the seven types of members you will see in every membership site.

Essential Learning Points:

  • The seven member types you’ll find in every membership site
  • Key traits of members who engage and contribute more than others
  • Why some members seem to just disappear from your membership
  • A few unfortunate characteristics of members who are most likely to frustrate you

Key Quotes:

“The ‘Average Joes’ are the people who make up the majority of your member base. They're awesome. We love them. They are the lifeblood of our membership.”

“The Power User are the one percent. These types of members are awesome because they contribute so much inside the community. They instigate discussions, they proactively help other members and they seek out opportunities to be of service in your membership.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Dec 24 2019

19mins

Play

Should You Charge a Joining Fee for Your Membership?

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Are you thinking about charging a joining fee for your membership?

A joining fee is an arbitrary fee that new members pay on top of their first monthly payment. If you ask me, I think that joining fees are unnecessary and there’s often no real justification for it. However, there are situations when a joining fee may be necessary.

If you’re considering having a joining fee for your membership, make sure you listen to this episode of the podcast or read the blog post, where I dive into the topic of joining fees and explain everything you need to know about them.

Essential Learning Points:

  • Why joining fees are usually nothing more than unjustified arbitrary fees
  • The hard truth that if someone is charging joining fees, they may not have their member’s best interests at heart
  • How to control your members access to your back catalog of content
  • Legitimate reasons when a joining fee may be appropriate

Key Quotes:

“They've realized that no one is staying in the membership for more than two or three months. Instead of addressing the real problem…they just charge a joining fee instead to make more money from you.”

“It's very rare that you get an incredible membership that is very ethically run where the content is amazing, the customer service is phenomenal and that also has a joining fee.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Dec 17 2019

15mins

Play

Tips For Dealing with a Downturn in Your Membership

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Tips For Dealing with a Downturn in Your Membership

You know your membership is going through a downturn when you notice a reduction in sales, fewer member signups and a potential slowdown to your overall growth rate.

When your membership experiences a downturn, it can be pretty nerve-wrecking as thoughts of its impending doom race through your mind. But, before you jump to conclusions, you need to take some time to analyse the situation and come up with ways to turn things around.

In this episode of the podcast, I talk about how you can deal with a downturn in your membership so that it’ll survive for many more years to come.

Episode Summary:

  • How to assess the severity of your membership’s downturn
  • Why it’s so important to have context and account for every possible factor as to why your membership is experiencing a downturn
  • How changes you made to your membership months ago can impact it today
  • How to find the root cause of the current downturn in your membership

Key Quotes:

“If you think your membership should be going up by 1000 new people every single month, you're just getting started and you have quite a small audience, those expectations might not be aligned with reality.”

“You've got to be more analytical. You've got to back-up your interpretation of performance with some data and with some feedback.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Dec 10 2019

20mins

Play

The State of the Membership Industry - Retain Live Keynote

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Is now a good time to have a membership site?

On this special episode of the podcast, you’ll get to listen in to the opening keynote from our very first conference ‘Retain Live 2019.’ It was an incredible event with some phenomenal speakers gracing the stage eager to share their expertise and insights with the audience.

The first keynote was delivered by myself (Mike Morrison) and Callie Willows, the other half of The Membership Guys. Our keynote explored the bigger picture of what is going on in the membership industry, what the future of the industry looks like and what people need to do to prepare for the months and years to come.

So, if you missed the keynote the first time around, you’re in luck!

Episode Summary:

  • Positive and negative implications from the way the membership industry is going
  • How to handle the increased competition for your members’ time and attention
  • How to make sure your members don’t cut you from their monthly expenses as a result of subscription fatigue
  • Why regulation is so important in the membership site industry
  • The death of SEO and how this will impact memberships
  • How to build your members trust in you and your membership

Key Quotes:

“Memberships, at the core of their essence, are simply value exchanges. You want people to pay you on an ongoing basis, you need to deliver value on an ongoing basis.”

“Third Party links to other websites are being squeezed out. Google is no longer somewhere that gives you a recommendation of the best websites to get your answer. It’s now the place that wants to give you the answer themselves.”

“Even the smallest personal touch that you can make, makes a big impression…there's lots of different ways you can do this from personal videos to welcome packs to handwritten cards, are all different ways you can add a personal touch to your membership without actually needing to kind of take a lot of extra time or money to do so.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Dec 03 2019

57mins

Play

How to Fall Back in Love with Your Membership

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Have you lost interest in your membership?

When you first launched your membership, you were probably bursting with excitement and enthusiasm. But, over time those positive feelings you associated with your membership faded and now you can’t remember why you ever got into this in the first place, am I right?

If you have a lack of interest and enthusiasm for your membership site, it’s time to make a change. Your first instinct shouldn’t be to quit. You should want to try and reignite the spark and passion that inspired you to launch your membership in the first place! In this episode, I share some tips to help you fall back in love with your membership.

Essential Learning Points:

  • How to know if your membership idea is something you can pursue long-term
  • Why it’s important to identify the real reason why you’ve lost interest in your membership
  • The benefits of trying new things in your membership
  • Why you should take a break from your membership when you need to
  • What a ‘happy folder’ is and why you need to create one
  • Why you should spend more time with your members to help reaffirm your passion for your membership

Key Quotes:

“Consider looking into ways in which you can do other activities that stoke your interest in the topic that is at the heart of your membership.”

“Most people don't start membership sites because they're really enthusiastic about membership sites as a business model. They start because they're really passionate about a topic that they have knowledge, experience and expertise in.”

“Getting away from things, taking a break and disconnecting from the responsibilities of running a membership, even just for a few days, could be all it takes to free up your bandwidth, to give you a bit of clarity and give you the rest that you need in order to come back reinvigorated and get over a little bit of a mental slump.”

Important Links & Mentions:

 

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Nov 26 2019

19mins

Play

228 - How to Keep Your Membership Waitlist Engaged

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A waitlist is a dedicated email list that people subscribe to in order to receive updates about a membership that you are going to launch in the future.

We are big believers in setting up a waitlist for your membership. But once you have it organized you have to keep everyone engaged until your launch date.

In this episode, we share lots of ways you can keep your waitlist interested and engaged with you so that once you launch, they can’t wait to get on board and consume the content you have on offer.

Essential Learning Points:

  • Build your knowledge and content base through research and surveys
  • Why feedback and input from your list will benefit everyone
  • How closed-door membership sites can also engage with a waitlist

Key Quotes

“Setting up a waitlist is the first thing you should do when you are creating your first membership site.”

“A substantial amount of your initial subscribers when you open will come from this waitlist.”

“By having input, ownership, and influence over the content in your membership site, your waitlist subscribers will be far more likely to want to join.”

 

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Nov 19 2019

18mins

Play

Dealing with Payment Disputes in Your Membership

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Payment disputes are a reality of running any business, including membership sites. Luckily, they don’t happen often. But when they do, they take valuable time away from your business and revenue generating activities. 

Since the beginning of the Membership Guys Academy site, we have had over 6,000 members and only 20 payment disputes. 

We have learnt a few things about this issue along the way. Have a listen to find out what to do when they happen to you, and ways in which you can minimize the risk of them happening again in the future.

Essential Learning Points:

  • The typical payment dispute process
  • Things to consider when a dispute is illegitimate
  • Ways to minimize the risk of payment disputes from happening

Key Quotes

“Having a refund period that is fair is a good way of reducing the number of disputes that are filed against you.”

“Even if you can prove, beyond a shadow of a doubt, that someone is filing a totally spurious payment dispute, a nonsense dispute, and even if the payment provider believes you, they won’t always side with you. “

“You won’t be able to escape the possibility of getting rid of a complaint completely, but you can minimize the likelihood of it happening.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Nov 12 2019

24mins

Play

226 - Biggest Takeaways from the Online Membership Industry Report

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In our early days of working with memberships, we stumbled across an article that claimed that the average member only stays subscribed for a mere 3 months.

You’ve probably heard this yourself. It’s a claim that’s been repeated and republished so much, that it became readily and widely accepted.

But it’s nonsense.

There’s not a single shred of data or evidence for that ‘3 month’ claim. No source data, report or study cited, anywhere.

The fact that this claim persisted for so long is part of a larger problem. There is no reliable data available about the online membership industry.

Truth is, this market is relatively tiny. It’s a niche, of a niche, of a niche.

What data we do have comes from either the broader subscription industry, or from membership associations.

Neither of which reflect the online membership world.

We figured it was time to change that.

It’s time for some real data and benchmarks for the online membership industry.

So we’ve spent the past 4 months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent.

And we've compiled those results into the very first Online Membership Industry Report

In today's episode of The Membership Guys Podcast, I talk about some of the biggest takeaways from this report and discuss which membership benchmarks surprised me, the trends to pay attention to and other interesting tidbits and insights taken from the survey results.

In this episode...
  • How this report obliterates two of the most common myths in the online membership space
  • The definitive answer to the "Open vs Closed" membership debate
  • What's the most worrying trend amongst membership site owners?
  • Surprising insights around pricing, retention, team size and more...

Nov 05 2019

35mins

Play

Using Offers and Promotions to Attract New Members

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It's coming up to that time of year where promotions and discounts abound. Whether it's Thanksgiving, Black Friday, Christmas or New Year, the sales season is definitely upon us. While these kind of sales are traditionally for physical products, there's no doubt that digital products have jumped onto the bandwagon over the last few years, and you'll see more and more discounts being offered. But what about membership sites?  Should you capitalize on these busy promotional periods where some kind of special offer is almost expected? And what about the rest of the year? Promotional campaigns can be a bit of a minefield for membership site owners, who need to walk the delicate line between getting new members in the door and keeping existing members happy. In this episode we're going to explore the different types of promotions that you can run for a membership website and the situations where they can be beneficial.

Oct 29 2019

26mins

Play

224 - 7 Principles Shared by Every Successful Membership Website

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Despite what the slickest of snake oil salesmen will try to tell you, there is no secret sauce or golden formula for building a successful membership website. The key to the long term success of your membership site lies beyond marketing tactics, sales spiel and fancy production values; and the memberships which do best are those which - at their heart - understand and embrace a core set of fundamental principles. In this episode, I outline 7 essential principles shared by the most successful memberships around.

Oct 22 2019

14mins

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223 - 7 Biggest Mistakes that Growing Membership Site Owners Make

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The path to membership success is paved with a litany of mistakes. Along the way you’re going to screw up, especially in the early days. It’s all part of the learning curve and it happens to the best of us – yes, even your friendly neighbourhood Membership Guys! However you will come to a point where it feel like you truly have your house in order, you’re now on the right track and those initial stumbles are far behind you. But time and time again we see seasoned membership site owners falling into the same traps as they attempt to manage and grow their business. In this episode, we’ll take a look at some of the most common pitfalls for experienced membership owners and, more importantly, how you can avoid them.

Oct 15 2019

23mins

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222 - How Your Service Business Can Move to the Membership Model

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There are many reasons people are attracted to the membership model. The most compelling for us is how dramatically different (and better) making recurring income from a membership is compared to servicing clients on a one-on-one basis. This is particularly true if you’re a “one man band”, where you’re solely responsible for the delivery of what you sell, so that might be:

  • Website developers
  • Business coaches
  • Graphic designers
  • Marketing consultants

Or anyone else who works with clients one on one or even in small groups. Your business is holding you back. In this episode, I’m going to explain why the membership model is far superior to offering one-to-one services, as well as show you how you can start incorporating memberships and subscriptions into your own business.

Oct 08 2019

24mins

Play

221 - Retain Live 2019 Debrief with Mike and Callie - Part Two: The Event

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Retain Live 2019 was a phenomenal success - especially for our very first live event!

However as we discussed during the first part of our "debrief", it was a little rocky in the build up.

In this concluding episode, Callie and I talk through the event itself, breaking down everything that happened and how it all came together; sharing some of our biggest lessons and top takeaways for anyone thinking of running a similar event.

In this episode...
  • The moment we realised that all of our hard work, and the complete burnout we'd experienced, was totally worth it.
  • A recap of the sessions, speakers and surprises from across the 3 days of the event
  • How we added special touches and memorable moments to make our event truly remarkable
  • Answering that all important question about whether we'll be running another event like this one

Oct 01 2019

1hr 32mins

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220 - Retain Live 2019 Debrief with Mike and Callie - Part One: The Build Up

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Two weeks ago, we kicked off our very first live conference: Retain Live 2019.

It's the first time we've run an event of this scale, and to say it was a new, interesting and challenging experience would be a major understatement!

While the event itself was a huge success and we've had overwhelmingly positive feedback - getting there certainly wasn't smooth sailing.

In the first of our two-part debrief, Callie joins me on the show to discuss the weeks leading up to the event - as the workload (and stress levels) ramp up.

In this episode...
  • Why we hated the whole process of selling tickets for our event, and the reason we ended ticket sales early
  • The big discovery we made about ourselves while preparing for the conference and working with our event team
  • Unexpected challenges and frustrating obstacles that led to us hitting breaking point the week before the event
  • Our biggest lessons and top takeaways for anyone thinking of running an event like Retain Live

Sep 24 2019

1hr 9mins

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From The Vault: Creating an MVP to Test and Validate Your Membership Idea

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If you have a great idea for a membership, you need to validate whether or not it’s destined to fail or succeed. Like Rome, the world’s leading membership sites weren’t built in a day. They started as an idea in someone’s mind, which was nurtured, tested and validated until there was undeniable proof the idea was a winning concept.

When you’re excited about an idea for a membership, it’s easy to let your bias belief that your idea is gold get in the way of reality. This frame of mind can give you a false sense of security and cause you to invest everything in an idea that will never get off the ground.

Before you pursue your membership idea, you need to test and validate it with an MVP. This will help you to discover whether your idea has true potential or not.

In this episode, I reveal the importance of using an MVP to test and validate your membership idea and how to create one.

Episode Summary:

  • What an MVP is and how it will validate the potential success of your membership idea
  • The characteristics of an effective MVP
  • An insight into the six main types of an MVP as they relate to membership sites
  • How to know what type of MVP will work best for testing your specific membership idea
  • Why you should still use an MVP to test your new membership idea despite already selling products or services successfully

Key Quotes:

“A good MVP should solve a problem or deliver an outcome that's either the same or similar to that of your membership.”

 “An MVP is a minimum viable product, something that you offer to your market that is a relative representation of your membership with just enough features. It’s the bare minimum that you need to be able to put it out there and try and get people to buy or register interest.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Sep 17 2019

30mins

Play

From The Vault: How Much Should I Charge For My Membership Website

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Deciding how much you should charge for your membership site is one of the most important decisions you’ll make. Charge too little and you risk losing out and making no profit. On the other hand, if you charge too much, there’s a chance nobody will be able to afford your membership.

So, how much should you charge?

Unfortunately, there’s no one-size fits all approach when it comes to pricing your membership. But there are four key areas to look at to help you land on a price that you and your members are happy with.

Tune in to hear what they are and discover a few helpful tips when it comes to defining your membership pricing strategy.

Episode Summary:

  • Why you need to know your cost of member acquisition
  • How to make sure your membership site is profitable and sustainable
  • How to move the focus away from the price of your membership and towards the value of your site instead
  • Considering your competitors when working out what to charge
  • Why you need to consider the profile and financial situation of your audience
  • A general rule of thumb for B2B and B2C membership prices

Mentioned in this episode:

Key Quotes:

Above all else, your membership site needs to be profitable. If you're not making money, you're not going to last long. And the business that doesn't make money isn't a business. It's a hobby.”

Your members should be getting so much value from your site that they don't ever question whether it's worth paying the $50 a month or whatever you charge.

Do not compete on price. Competing on price very quickly becomes a race to the bottom. No matter how cheap you are, there is always someone who will undercut you. Remember, your membership needs to be profitable, don't price yourself out of business.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Sep 10 2019

17mins

Play

From The Vault: 4 Key Differences Between B2C and B2B Membership Sites

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Have you ever wondered what the main differences are between B2B memberships and B2C memberships?

When it comes to membership sites, most of the strategies that we talk about on the podcast and inside the Membership Academy can be applied to pretty much any niche or market.

But, there are a few key differences to look out for between a B2B membership and a B2C membership. These differences are important because they can potentially impact how you approach your strategy, marketing, and even your mindset when it comes to your membership site.

Dive into this episode of The Membership Guys Podcast to hear what those key differences are and how you can use that knowledge to plan your membership content accordingly.

Episode Summary:

  • How vast the range of potential impact your membership can have with a B2C market vs. B2B
  • The importance of assessing where you fit on the scale - between something that’s seen as a hobby and something potentially life-changing
  • How attitudes towards cost and affordability vary between B2B and B2C members
  • Adjusting expectations when it comes to how much time your members can afford to give to your membership site
  • Why you need to consider the level of exposure your market has to advertising, sales and marketing tactics

Key Quotes:

“The scale of how important your membership is and how much of an impact it can make is usually going to be far broader with a B2C membership.”

“While there is no one size fits all approach to pricing and there’s certainly not a set industry average, you'll often find in terms of monthly payments, that a B2C membership will fall somewhere between $15 to maybe $35, or $40. Whereas B2B memberships usually around the $30 to $60 mark.”

“It’s down to you to find ways that you can deliver value and deliver results without demanding a lot of your members time, you need to make it convenient for them to use your membership.”

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in iTunes to make sure that you never miss an episode.

Sep 03 2019

18mins

Play

iTunes Ratings

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Incredibly useful info

By LivelyJan - Jan 04 2018
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Feels like I’m taking a college marketing course with every episode. Thank you!

Easy to Understand

By Marilbuck - Jan 03 2018
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Everything you need to build a membership site.