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Follow the Data: Your Journey to Amazon FBA Success

Updated 5 days ago

Business
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Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. CEO of Viral Launch, Casey Gauss, leverages Viral Launch data, accumulated from tens of thousands of product launches and thousands of brands, to help you understand the best practices for success as an Amazon seller.

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Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. CEO of Viral Launch, Casey Gauss, leverages Viral Launch data, accumulated from tens of thousands of product launches and thousands of brands, to help you understand the best practices for success as an Amazon seller.

iTunes Ratings

171 Ratings
Average Ratings
164
3
2
0
2

Very useful!

By Chargers538 - Nov 24 2019
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Thank you VL for your great insights and actionable advice!

So much knowledge

By Beerlover1993 - Jun 13 2019
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Casey is the man and this show really dives into the keys to success on Amazon!

iTunes Ratings

171 Ratings
Average Ratings
164
3
2
0
2

Very useful!

By Chargers538 - Nov 24 2019
Read more
Thank you VL for your great insights and actionable advice!

So much knowledge

By Beerlover1993 - Jun 13 2019
Read more
Casey is the man and this show really dives into the keys to success on Amazon!
Cover image of Follow the Data: Your Journey to Amazon FBA Success

Follow the Data: Your Journey to Amazon FBA Success

Latest release on Feb 20, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 5 days ago

Rank #1: [Tom Wang] From Failed Products to Million Dollar Seller

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Million Dollar Amazon Seller, Tom Wang shares his journey from one, two, three failed products to million dollar seller.  He shares his strategies on how to get started, when to quit your job, how to scale, how to rank and more.  Don’t miss this episode, filled with inspiration, strategies and powerful insights.  If you’re ready to get started on Amazon, download our free guide, “3 Steps to Finding Your Next Great Product.” https://discover.viral-launch.com/

Jun 06 2019

46mins

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Rank #2: 6000% increase in sales?? Are you ready for Prime Day?

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Prime Day is like Christmas in July on Amazon; the annual shopping holiday exclusive to Prime subscribers. For sellers that means more sales and more profits…IF you’ve taken the time to make sure you are properly prepared. On this episode of Follow The Data, Casey walks you through 4 Steps to make sure you are ready. Missing this episode could mean missing out on the strategy to fully maximize your profits! To take advantage of Prime Day, check out our Pro Seller’s Prep Kit: https://vlaun.ch/podcastPrepKit.

Jun 20 2019

19mins

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Rank #3: $60m Amazon Business in Two Years with Guest David Arnett

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Sep 12 2019

44mins

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Rank #4: Sourcing: How to Find a Product to Source and Sell on Amazon

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In order to take advantage of the incredible gold rush happening on Amazon, you need a great product to sell. And in order to find a great product, you need a rock solid sourcing strategy. This episode is all about the what a successful sourcing process looks like and how to find a product to sell on Amazon.

Nov 30 2017

24mins

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Rank #5: Finding The Amazon Products No One Is Thinking About

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Finding new markets or products to source on Amazon can be a challenge. Expanding your search methods, however, may prove to be extremely beneficial. On this episode, Casey and Cameron talk about how to shift your mindset in order to find the products on Amazon that no one else is thinking of. Casey and Cameron talk through the state of the Amazon market, as well as some specifics when it comes to the hunt for these new markets. 

May 03 2018

26mins

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Rank #6: Part 2 | The Future of Amazon 2019: 22 Sellers & Thought Leaders Share Their Predictions

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The Amazon space is changing quickly, and we at Viral Launch want to help you stay ahead of the competition.  So what happens next?  What can we expect in 2019?  We can’t tell the future (unfortunately), but we can use data to make informed forecasts.  In this special two-part series, Casey shared his thoughts on the future of Amazon and invited 21 experts in the Amazon space (including 6,7, and 8 figure sellers) to share their predictions for 2019.

Who you’ll hear in Part 2: Ryan Moran, Tom Wang, Liran Hirschkorn, Cherie Yvette, Dima Kubrak, Anthony Bui-Tran, Jamie Davidson, Leo Sgovio, Nick Young, Fernando Cruz, Brock Johnson, and Brandon Young

You can also read through the predictions on our blog: http://bit.ly/amazon-predictions-2019

Listen to Part 1 here: http://bit.ly/FTD-podcast

Jan 10 2019

1hr 6mins

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Rank #7: Our Biggest Hack Yet: Significantly Boost PPC Efficiency

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This week, Casey Gauss and R&D specialist, Andrew Field, dive into some updates for Amazon dynamic bidding & bid adjustments.  They also discuss a new Amazon PPC hack, discovered by Viral Launch’s R&D team.  You won't want to miss this!

Join our Facebook Group, Data Hunters, to be the FIRST to hear about discoveries like these: https://www.facebook.com/groups/DataHunters/

Check out our in-depth blog post: http://bit.ly/2RtHoMt

Jan 17 2019

19mins

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Rank #8: Selling on Walmart; Multi-Channel Fulfillment; With Co-Founder of Deliverr

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Aug 15 2019

32mins

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Rank #9: Amazon Product Research in 2019 - The Game Has Changed

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The Amazon game has changed and will continue to change in the new year. The standard on Amazon has increased significantly, so how are you staying competitive? In this episode, Casey Gauss discusses emerging tactics for success in 2019. Product research, review generation, and micro-niches, oh my!

Dec 28 2018

23mins

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Rank #10: Amazon Advertising Getting More Expensive??

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Are you spending more on Amazon and getting less ROAS?  Or are you yet to crack the code on how to use Amazon Advertising to grow your business?  Well, tune in to this episode of Follow The Data as Casey breaks it down. 

May 23 2019

14mins

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Rank #11: Exposing Amazon Black Hat Tactics: A Seller's Defense with Leo Sgovio

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What is 'Black Hat'? What does it look like on Amazon? How can Sellers defend themselves against strategies like this? On this episode of Follow The Data, Casey and Cameron break down current Black Hat tactics, and how they are affecting Amazon Sellers, with Leo Sgovio, the Head of Innovation at Viral Launch. They'll talk through the current 'state' of Black Hat, what you need to be aware of, and how to leverage this information for success on Amazon. 

May 10 2018

33mins

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Rank #12: Black Hat and White Hat Ranking Strategies Right Now

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Aug 22 2019

18mins

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Rank #13: Video on Amazon Listings: An Experienced Seller's Perspective

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Join Amazon Seller Coach, Cameron, as he discusses the effects of video on Amazon listings with special guest Kyle Goguen, an experienced Amazon seller. Kyle shares insights gained from testing out video on his own products, and together they speculate about the future of video on Amazon.

Jan 04 2018

24mins

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Rank #14: Licensing On Amazon: Another Avenue For Revenue with Paul Miller

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As an Amazon Seller, the hunt for great ways to expand your business never stops. Not many sellers in the Amazon community have considered, let alone heard of, licensing as a possibility. In this episode, we break down what licensing looks like and the great opportunity it holds as an addition to an Amazon storefront. Paul Miller, a successful licensor on Amazon, walks through how licensing has changed his business and how it can do the same for yours. Licensing isn't for everyone, but simply considering it as an option is well worth the time.

Apr 26 2018

34mins

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Rank #15: The Secret Weapon of Successful Amazon Sellers

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Sep 26 2019

8mins

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Rank #16: The Best Amazon Review Strategies Right Now

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Sep 05 2019

24mins

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Rank #17: The Secret to Amazon Sponsored Ads with Viral Launch Head of Innovation Leo Sgovio

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Sponsored ads provide sellers with an incredible opportunity to gain exposure to streams of shoppers. But most sellers don’t know how to utilize sponsored ads, spending way more money than they need to for minimal returns. Join host Cameron Yoder as he talks to sponsored ads guru and Viral Launch Head of Innovation, Leo Sgovio, to find out how you can grow your business using Sponsored Ads. 

Feb 22 2018

33mins

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Rank #18: 3 Tips for Launching Your Next Product from Viral Launches Launch Director, Andrew Field

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Viral Launch has long been known as a successful launch platform, pushing products up to Page One in just a number of days. But to get your product to the top and make it stick, there are a few things you need to have in place. Join host Cameron Yoder for a conversation with Viral Launch Launch Director and employee #1, Andrew Field where he reveals 3 tips for ensuring a successful launch. 

Feb 01 2018

27mins

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Rank #19: The 12 Most Common Amazon FBA Mistakes: What They Are And How To Avoid Them

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We ALL make mistakes on Amazon, and like we’ve talked about in previous episodes of Follow The Data, all have experienced failure in one way or another. Learning from our failures, and learning from our own and other’s mistakes can lead us deeper into our own path of success! In this episode, we’re going to break down 12 of the MOST common mistakes we see sellers making on Amazon. We’ve talked about failures in the past, and while that still applies to mistakes, these are a bit different -- you’ll have to listen in to hear the mistakes we see everyone making and how you can avoid those same mistakes. Let’s get started.

Jul 26 2018

15mins

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Rank #20: Rebroadcast of Dispelling Myths: 90% Off Promotions

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We're off this week preparing for the launch of our latest software tool. If you want an exclusive offer and to be among the first to find out what the tool is, join us for the unveiling Tuesday March 6 at 8pm. Reserve your spot at launchevent.viral-launch.com In the meantime here's a rebroadcast of Dispelling Myths: 90% Off Promotions.

Do launches work? Amazon gives higher keyword ranking to products sold at full price, leaving deeply discounted promotional products in the dust… Or so the myth goes. In the inaugural episode of the “Dispelling Myths” series, Viral Launch CEO Casey Gauss dives into the data to validate, or dispel, this widespread concern among Amazon sellers. Originally aired on October 5, 2017

Mar 01 2018

17mins

Play