Cover image of EntreArchitect Podcast with Mark R. LePage
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Rank #38 in Design category

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EntreArchitect Podcast with Mark R. LePage

Updated 3 days ago

Rank #38 in Design category

Arts
Business
Design
Careers
Read more

Proven business strategies for architects, including financial management, profit, marketing, sales, productivity and planning. Architect Mark R. LePage explores the business of architecture, firm leadership and the everyday life of an architect. EntreArchitect Podcast features weekly interviews with inspiring, passionate people who share their knowledge and expertise… all to help you build a better business as a small firm entrepreneur architect.

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Proven business strategies for architects, including financial management, profit, marketing, sales, productivity and planning. Architect Mark R. LePage explores the business of architecture, firm leadership and the everyday life of an architect. EntreArchitect Podcast features weekly interviews with inspiring, passionate people who share their knowledge and expertise… all to help you build a better business as a small firm entrepreneur architect.

iTunes Ratings

130 Ratings
Average Ratings
116
9
2
1
2

Amazing free resource

By Chicago mies - Aug 01 2018
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Mark's podcast is such an amazing free resource for anyone running a small architecture firm or someone that wants to start one up. The guests always have something useful to contribute and Mark's no-nonsense and engaging personality really make listening to this a true delight. I'm formulating a plan to start my own firm and this podcast has been so tremendously useful. My favorite way that Mark engages a guest is that they'll often recite a bunch of generalities for how to be successful but Mark always asks pointedly "ok, so how do we do that?" It's because Mark has and is there himself running a small firm, so he gets it and gets down to it!

Constant inspiration juice

By FAHRENHEIT STUDIO - May 06 2017
Read more
Who knew ?? That one day the Heavens would open and pour out such awesomeness!

iTunes Ratings

130 Ratings
Average Ratings
116
9
2
1
2

Amazing free resource

By Chicago mies - Aug 01 2018
Read more
Mark's podcast is such an amazing free resource for anyone running a small architecture firm or someone that wants to start one up. The guests always have something useful to contribute and Mark's no-nonsense and engaging personality really make listening to this a true delight. I'm formulating a plan to start my own firm and this podcast has been so tremendously useful. My favorite way that Mark engages a guest is that they'll often recite a bunch of generalities for how to be successful but Mark always asks pointedly "ok, so how do we do that?" It's because Mark has and is there himself running a small firm, so he gets it and gets down to it!

Constant inspiration juice

By FAHRENHEIT STUDIO - May 06 2017
Read more
Who knew ?? That one day the Heavens would open and pour out such awesomeness!

Listen to:

Cover image of EntreArchitect Podcast with Mark R. LePage

EntreArchitect Podcast with Mark R. LePage

Updated 3 days ago

Read more

Proven business strategies for architects, including financial management, profit, marketing, sales, productivity and planning. Architect Mark R. LePage explores the business of architecture, firm leadership and the everyday life of an architect. EntreArchitect Podcast features weekly interviews with inspiring, passionate people who share their knowledge and expertise… all to help you build a better business as a small firm entrepreneur architect.

EA108: 4 Steps for Changing the Architect’s Mindset on Money [Podcast]

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With a twisted sense of pride, too many architects today accept the small firm stereotype of starving artist . Seeds planted in architecture school bloom into a full-on virus as professionals launch their own firms and find their way to small business. New firms are launched every day without proper planning, without an understanding of basic business fundamentals and often with an eager acceptance that life as an architect will be a difficult struggle.

Even my choice of Architect as a career was based on my naive understanding of the profession. At the age of 10, I chose architecture for my career path because, Artists don t make enough money. Architecture is a profession like law and medicine. Architects are rich.

As I entered architecture school, it happened too quickly.

Within days of starting first-year studio, I began to hear the stories. Architecture is not about the money. We change the world through our art. You must love the art, because you will never make enough money as an architect.

Does that sound familiar?

We all have similar stories. As students of architecture, we all learned to accept the myth that our paths were doomed to a life-long struggle.

This week at the EntreArchitect Podcast, I am going to give you 4 Steps for Changing the Architect’s Mindset on Money.

Visit our Platform Sponsors

FreshBooks
The easiest way to send invoices, manage expenses and track your time.
Access Your 30-Day Free Trial at FreshBooks.com/architect (Enter EntreArchitect)

The Architecture Business Plan Competition
Take your firm to greater success with a plan. It s free to enter and grand prize is $10,000.
Learn more and register at ArchBusinessPlan.com

Referenced in this Episode

Shepard Fairey

Rhode Island School of Design

OBEY Clothing

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It (book)

The E-Myth Architect (E-Myth Expert) (book)

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (book)

EntreArchitect Podcast episode 80 with Norbert Lemermeyer (podcast)

How to Win Friends & Influence People (book)

Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! (book)

Thou Shall Prosper: Ten Commandments for Making Money (book)

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (book)

EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches (book)

Platform: Get Noticed in a Noisy World (book)

Crush It!: Why NOW Is the Time to Cash In on Your Passion (book)

Zag: The Number One Strategy of High-Performance Brands (book)

EntreArchitect Academy

Photo Credit: Shutterstock / tomertu

The post EA108: 4 Steps for Changing the Architect’s Mindset on Money [Podcast] appeared first on EntreArchitect.

Jan 29 2016

28mins

Play

How to Get Started as an Architect Developer (Best of EntreArchitect Podcast)

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How to Get Started as an Architect Developer

This week, enjoy the Best of EntreArchitect Podcast as Mark R. LePage invites Declan Keefe of Placetailor back to share his knowledge about How to Get Started as an Architect Developer.

For full show notes and a list of references from the original podcast, visit EntreArchitect.com/EA134.

Connect with Declan Keefe online at Placetailor.com and on Twitter @placetailor & Instagram.

Visit our Platform Sponsors

Freshbooks is the easy way to send invoices, manage expenses, and track your time.

Access your free 30 day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

CORE by BQE Software is designed specifically for architect’s project management!

Get a free 15-day trial of CORE at EntreArchitect.com/BQE.

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time?

Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post How to Get Started as an Architect Developer (Best of EntreArchitect Podcast) appeared first on EntreArchitect.

Aug 25 2017

1hr 15mins

Play

EA089: Field Guide Series – Passive Income for Small Firm Architects [Podcast]

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Imagine working in your studio, designing a great project for another happy client and your receive a notification on your iPhone that Paypal dropped $50 in your pocket.

Then after work, you head over to the ball field to watch your daughter s game. As you are cheering her on, Paypal drops another $50 in your pocket.

The next morning, you wake up, check your email and there are 5 more notifications. Two hundred and fifty dollars was delivered to your account while you dreamed.

Sounds crazy? Well it s not…

That could be you with some work up front and minimal maintenance, you can develop strategies for an additional income to supplement your income as a practicing architect.

This week on the EntreArchitect Podcast, I ve invited my good friend Eric Reinholdt of 30×40 Design Workshop to join us for Round 2 of the Field Guide Series. This week, we re talking Passive Income for Small Firm Architects.

Visit our Platform Sponsor

ArchiSnapper.com (Creating and Managing Field Reports – 30 Days Free)

Referenced in this Episode

Field Guide Series – Building,Branding and Marketing Your Startup Design Business

30X40 Design Workshop

The Unofficial Guide to Houzz.com: Create a Profile That Resonates with Clients and Outranks Your Competition (Book – Affiliate Link)

Architect and Entrepreneur: A Field Guide to Building, Branding, and Marketing Your Startup Design Business (Book – Affiliate Link)

Smart Passive Income (Pat Flynn)

WordPress.com (Free Blog Platform)

WordPress.org (Self-Hosted Blog Platform

WooCommerce (WordPress Plug-in)

GumRoad.com

Amazon Associates Affiliate Program

" target="_blank">Bluehost.com (WordPress Hosting Service – Affiliate Link)

YouTube Advertising

HowToArchitect.com

Doug Patt on EntreArchitect Podcast Episode 52

30X40 Design Workshop Channel on YouTube

Aweber.com (Email List Service – Affiliate Link)

MailChimp.com (Email List Service)

Fedora.com (Digital Courses)

Udemy.com (Digital Courses)

ArchiOffice

Charrette Venture Group

Fulfillment by Amazon

Marmol Radziner Jewelry

Houzz.com

e-junkie.com (Selling Digital Products – Affiliate Link)

EntreArchitect Facebook Group

Join Eric’s “Street Team” for his next book

Photo Credit: Shutterstock / Max Sattana

The post EA089: Field Guide Series – Passive Income for Small Firm Architects [Podcast] appeared first on EntreArchitect.

Sep 03 2015

1hr 5mins

Play

EA270: How To Build a Brand as a Small Firm Architect (Edited)

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How To Build a Brand as a Small Firm Architect

No matter what business you’re in today, a lot of your business success relies on branding and marketing. What should your small architecture firm be doing to make sure that your brand is being shared correctly?

This week at EntreArchitect Podcast, How To Build a Brand as a Small Firm Architect with Bryon McCartney.

Connect with Bryon online at ARCHMARK.co or find him on Facebook, Twitter and LinkedIn. You can access your free web presence audit at ARCHMARK.co/EntreArchitect.

Join us in Las Vegas for the 4th Annual Small Architecture Firm Meetup! CLICK HERE for details and to RSVP.

Visit Our Platform Sponsors

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

Resources from this Episode

StoryCanvas example for a Commercial Real Estate Developer

StoryCanvas example for the movie Star Wars

Differences between Advertising, Marketing, Public Relations and Branding:

The post EA270: How To Build a Brand as a Small Firm Architect (Edited) appeared first on EntreArchitect.

May 10 2019

55mins

Play

EA187: 60 Minute Business Plan for Small Firm Architects [Podcast]

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60 Minute Business Plan for Small Firm Architects

Did anyone tell you you needed to know how to run a business when you became an architect? Whether clients come knocking or not, it’s not so easy to keep them knocking. The solution is to write a business plan.

This week on EntreArchitect Podcast, 60 Minute Business Plan for Small Firm Architects.

Maybe you’ve heard the words “business plan” and you feel yourself shutting down. Before you do that, let me share my vision. It came from years and years spent putting together my own various business plans. Finally, I put together a stripped down, one page version that I was able to put on paper quickly and develop as I went along.

“The greatest value in creating a business plan is not the final document.  It’s the communication, the prioritization, the focus, the clarity, and learning that makes the process worthwhile.”  – Jim Horan

Where are you now? Where do you want to be in the future?

5 Step Process for a Simple Business Plan for Small Firm Architects  

  1. Create a vision statement.
    Get a single piece of paper and write a single paragraph about your vision. What will your business look like? Where do you want to be? Do you want a high design firm? How much money are you making in your vision? What’s the big picture Consolidate that paragraph into a vision statement that embodies the essence of your vision.
  2. Describe your mission.
    Why did you become an architect? Why did you launch this firm? What propels you toward your vision?
  3. Develop simple strategies.
    Break it down into simple steps of how you’re going to reach your vision and mission. Create 5 steps and work your way backward from your end goal. What do you need to do to reach your goals?
  4. Make specific goals.
    Specify benchmarks that will lead you to execute your strategies. Be specific and give yourself a deadline for each.
  5. Commit to an action plan.
    What tasks will you complete to accomplish your goals? Who will work toward each goal? What does the time line look like? Find the steps required to reach your goals.

Everything you need will go into this document. Once you’ve finalized your business plan, revisit it often. Revisit and revise your business plan 2-4 times a year to ensure that each piece is still relevant. This is an evolving document, and that’s okay!

These periodic revisiting of your big ideas keeps you focused and wanting to push your firm further.

What’s your vision for your architecture firm?

Visit our Platform Sponsors

Freshbooks is the easy way to send invoices, manage expenses, and track your time.

Access your free 30 day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

Core by BQE Software is a brand new software designed specifically for architect’s project management!

Get a free 15-day trial at EntreArchitect.com/BQE.

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time?

Visit EntreArchitect.com/ARCAT and click Charrette for more information.

Referenced in this Episode

Leave a Rating and Review at iTunes
EntreArchitect Academy
The One Page Business Plan for the Creative Entrepreneur by Jim Horan

Enrollment for the EntreArchitect Academy closes Friday, October 6, 2017!

To learn more and sign up NOW, visit EntreArchitect Academy!

Photo Credit: Shutterstock / Kucher Serhii (edited)

The post EA187: 60 Minute Business Plan for Small Firm Architects [Podcast] appeared first on EntreArchitect.

Sep 29 2017

26mins

Play

EA208: How to Build a Million Dollar Small Firm Using a Remote Team [Podcast]

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How to Build a Million Dollar Small Firm Using a Remote Team

The future of architecture for small firms is the remote team. Using technology and online tools to acquire new clients, manage projects, and work with a team of top professionals distributed around the world, the virtual studio along with a remote team will allow you the flexiblity, freedom, prosperity and success that many of us are seeking as small firm architects.

This week on EntreArchitect Podcast, How to Build a Million Dollar Small Firm Using a Remote Team with Winn Wittman of SelfBuiltArchitect.com

Background

Winn Wittman is a contemporary residential architect based in Austin, Texas. His work has been featured in various publications including Architectural Record, Architectural Digest, The Rob Report, Green Building & Design, Hinge, The Discovery Network, and HGTV. He has a BA from Tufts and a Master of Architecture from the University of Texas in Austin. He’s received numerous awards, including best green innovation for his Wittman Panel Designs.

He’s also the founder of Self Built Architect, an online community and educational program where Winn shares his knowledge about leveraging technology and using online tools to create personal freedom, prosperity, professional excellence and more.

Origin Story

Winn’s love for architecture started in his mother’s basement where he woodworked as a kid. From that came a love of art and architecture. As a liberal arts major, he bounced around before discovering art history and falling in love with architecture. A professor suggested that he go to Austin, Texas.

Several years later, the recession happened. Winn began to buy homes and fix them up when he discovered an old office building. Him and his ragtag team ran wires, ran equipment, and finished the building. A luxury jet designer then bought the building from him, earning him his first million dollars.

After that, going to work for a firm was unappealing. He began developing and building unusual homes that realtors would tell him he had no chance of selling. Surprisingly, he always found a buyer.

When the next recession hit, Winn had a trendy office and a bunch of employees. He noticed his expenses were eating up all of his profits. By 2010, all of his work had dried up, he had to let people go and get rid of his office.

It was time to do things in a different way.

As he began to realize the tools that had recently become available allowing people to work anywhere with an internet connection, he started to do his research. Slowly but surely, he began to build a virtual firm. He had a reputation for high end residential work and needed to figure out how to maintain the same high touch approach to architecture that he had before. He didn’t want the client experience to suffer at all as a result of his remote work.

How did you start your remote firm?

First, Winn realized he needed a luxury conference room to meet clients in. He rented an apartment in a luxury high rise that a resident could reserve a conference room in. He also sought out other conference rooms he could utilize in a pinch. Now, there are plenty of places that have conference rooms for rent.

Many of his tools were the same, but he found them through different channels. Both the internet and GoToMeeting helped him become a laptop architect. When he wasn’t meeting clients, he could work completely remotely. He prepared his clients to know that he was not only very busy, but that he worked in different states. With the technology today, he still has a robust practice with a high degree of client services.

His day is now freed up to work on whatever he wants instead of managing a business and office.

Have you ever experienced pushback from clients?

Only when Winn hasn’t properly prepared them. One client came with him on the transition, and wasn’t prepared for the new expectations.

Do you think this is a model that someone can come at from scratch without having established a business before?

If anything, there’s less expectation if you’re starting a new business. Young architects and their clients are so receptive to using new technology. The next generation realizes that life is more important than work, and technology is just another part of life.

When you have a potential new client, how do they first interact with you?

First, they get a live human being answering the phone instead of a voicemail. It sounds just the same as calling an architect’s office. The service Winn uses texts him right away so that he can connect with them to set up an appointment. Until you sign up a client, the purpose of every meeting is to have another meeting. Winn doesn’t send proposals and doesn’t charge for an initial visit.

Winn then meets them at their property or a conference room and gathers information. After the initial meeting, he sets a second appointment on the road to figuring out what their dream is and if/how Winn can help them achieve that dream.

How do you qualify leads?

Winn gets between 2-10 inquires per day from new potential clients. Once they get to his website, they see the vision blueprint which allows them to answer key questions so he knows right away where they are in the process and what their dreams are. If it doesn’t seem like a good fit right off the bat, Winn refers them to someone who may be a better fit for them.

Who answers the phone?

Winn uses a company called Ruby Receptionist that screens calls and patches them through to the right person. They know everything about the business and function as an in-person front door for his firm.

How do you manage each project?

Winn starts by sketching on his iPad, snapping a picture, and texting it to a subcontractor for SketchUp. He only works with people who are extremely proficient at SketchUp. They hop on a video call to review.

Then, he sets up meetings in person at least every two weeks and on the alternate weeks, he meets with them online.

Why are your employees’ proficiency so important? 

The world is your oyster when you work remotely, so there’s no reason not to find the most proficient person in the industry when your pool is so big.

What’s your role in the process and how to you structure things?

There’s not a fixed way of doing things, it depends on the task and the project. It’s important to know where your skills lie and to delegate to other areas where it doesn’t to capable, highly compensated people.

Winn doesn’t charge or pay for hours, he charges and pays for outcomes.

What are your favorite tools for remote work?

More than anything, Winn likes to keep it simple. They use cloud based document sharing to keep track of where they are with each project and what the next step is, potential clients, and financials.

Instead of chasing clients for payment, he sets up expectations clearly by making payment due by the next meeting.

Do you have any systems in place that help you with creative collaboration?

In remote working sessions, they often discover serendipitous things because of the process. Collaborative work is a conscious process. Remote work allows this to happen outside of the office; schedule brunch, find a time to connect over a weekend or a trip, etc.

What is the one thing that small firm architects can do today to build a better business tomorrow?

“Start going to places where you’ll meet people of influence who may want to build the types of homes that you want to design. There’s only two things that can change your life: meeting a new person and gaining a new piece of information. Be receptive to meeting new people.”  – Winn Wittman

For EntreArchitect listeners exclusively, check it Winn’s free gift at SelfBuiltArchitect.com/Entre.

If you’re interested in exploring the idea of 1:1 coaching, Winn has some packages available on SelfBuiltArchitect.com.

Connect with Winn online at SelfBuiltArchitect.com and WinnWittman.com, or find him on Facebook and YouTube.

Visit our Platform Sponsors

Freshbooks is the easy way to send invoices, manage expenses, and track your time.

Access your free 30 day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

Core by BQE Software is a brand new software designed specifically for architect’s project management!

Get a free 15-day trial at EntreArchitect.com/BQE.

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time?

Visit EntreArchitect.com/ARCAT and click Charrette for more information.

Gusto is making payroll, benefits, and HR easy for small firm architects. Get an exclusive, limited time detail. Sign up today and get three months free. 

Visit EntreArchitect.com/Gusto and claim your free three months today!

Referenced in this Episode

Download the Profit For Small Firm Architects course for FREE.
Leave a Rating and Review at iTunes

The post EA208: How to Build a Million Dollar Small Firm Using a Remote Team [Podcast] appeared first on EntreArchitect.

Feb 23 2018

1hr 15mins

Play

EA130: How to Build a Successful Architecture Firm That Works with Architect Declan Keefe [Podcast]

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This month, we’re shifting our focus from technology to management.

How do we build a successful business? How do we build the right systems and team? How can we efficiently and effectively do what we do as architects in the most profitable way?

This week on EntreArchitect Podcast, Declan Keefe of Placetailor talks about How to Build a Successful Architecture Firm That Works. 

Declan spent his younger years focused on photography and fine arts before realizing that wasn’t the direction he wanted to go. He began to think about architecture as large-scale, “occupiable” sculpture, convincing himself that it was okay to transfer into architecture without compromising his creative path.

While still in school, Declan found a job as a founding employee to start Placetailor, a firm that wanted to fully integrate the design and building process of architecture. Every member of the team had to have an understanding and a base skill set of being able to both design and build. Three years into the business, when he was a project manager and still in school, the founder of the company stepped away. Rather than allowing Placetailor to die, Declan stepped into the role of owner in 2013.

Placetailor is working to provide a fun experience for clients by creating a brand with loud colors, snarky commentary, and relevance to the times. While splitting his time between design and working in the field, Declan realized that they needed to do some work to actually run a business. He put his head down in the office to figure out how to let people know who Placetailor was and how to convince potential clients that what they’re doing is a good idea.

His plan was to transfer the business into an employee-owned cooperative. They began to test the boundaries of where architecture and construction met, and to figure out their roles in high-performance and energy-efficient buildings.

How did he work to make that transition to a successful cooperative?

  • Help each other to balance different strengths and weaknesses
  • Incentivize with a three-year vesting period prior to becoming an employee-owner
  • Test geographic and technological boundaries
  • Strategized to streamline systems on larger scales for sustainability
  • Developed bylaws as a cooperative, an operating agreement and general rules and guidelines for how they operate as a team

How do they dream and decide on which decisions to move forward?

  • A dream is born
  • Decide how much time & money can be allotted to pursue that dream
  • Invest in the idea first before someone else does
  • Let ideas work through the architecture, development, construction and investment arms
  • Prepare for meetings by trying to anticipate where different people are going to end up so the meeting can continue to think through impacts on the business
  • Use digital minutes to track decisions throughout meetings

Connect with Declan online at Placetailor.com and on Twitter @placetailor & Instagram.

Visit our Platform Sponsor

FreshBooks
The easiest way to send invoices, manage expenses, and track your time.
Access Your 30-Day Free Trial at FreshBooks.com/architect (Enter EntreArchitect)

The post EA130: How to Build a Successful Architecture Firm That Works with Architect Declan Keefe [Podcast] appeared first on EntreArchitect.

Jul 01 2016

53mins

Play

EA103: 3 Roadblocks Experienced by Every Entrepreneur Architect and What To Do About It [Podcast]

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Architecture is a tough business. How do we find work? How do we find help? How do we grow, make more money and ensure that our small firms are profitable?

This week I welcome back a friend of the show who, in the past 12 months has interviewed almost 200 small firm architects. He knows our strengths. He knows our weaknesses.

This week on the EntreArchitect Podcast, I m speaking with Todd Reding of Charrette Venture Group about the 3 roadblocks experienced by every entrepreneur architect and what to do to find your way to success.

Visit our Platform Sponsor

FreshBooks
The easiest way to send invoices, manage expenses and track your time.
Access Your 30-Day Free Trial at FreshBooks.com/architect (Enter EntreArchitect)
For an exclusive tour inside FreshBooks, join me and Tim Lee from FreshBooks at this free video series.

The Architecture Business Plan Competition
Take your firm to greater success… with a plan. It’s free to enter and grand prize is $10,000.
Learn more and register at ArchBusinessPlan.com

Referenced in this Episode

EntreArchitect.com/Episode60 (Podcast Episode about Architecture Business Plan Competition)

Charrette Venture Group

LinkedIn

StrengthFinder 2.0

Business of Architecture (Enoch Sears)

Salesforce (CRM)

Zoho (CRM)

Insightly (CRM)

Highrise (CRM)

Pipedrive (CRM)

2016 Architecture Business Plan Competition (learn more and register)

Mark R. LePage, AIA (Jury Member)

Matt Ostanik, AIA (Jury Member)

June Jewel, CPA (Jury Member)

Steven Burns, FAIA (Jury Member)

AIA National Convention (Philadelphia)

The New EntreArchitect (Subscribe to the newsletter for updates)

The post EA103: 3 Roadblocks Experienced by Every Entrepreneur Architect and What To Do About It [Podcast] appeared first on EntreArchitect.

Dec 10 2015

44mins

Play

EA185: The Passion, The Process and Problems of Running a Design/Build Architecture Firm [Podcast]

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The Passion, The Process and Problems of Running a Design/Build Architecture Firm

Do you want more control? More money? More happy clients? More architecture with better design? Is design/build the answer to our professions problems? Will building your own projects be the solution to success for your small firm? What does it take to run a successful design build firm?

This week on EntreArchitect Podcast, Mark speaks with Jim Zack and Declan Keefe about The Passion, The Process and Problems of Running a Design/Build Architecture Firm.

About Jim and Declan

Jim Zack is based in San Francisco, California as the co-founder and partner at his design build firm, Zack de Vito: Design + Build. He visited EntreArchitect Podcast on EA102: Risks and Rewards with Architect Developer Jim Zack. He’s a current facilitator at EntreArchitect Academy’s Design/Build Mastermind Group.

Declan Keefe is a founder and owner at Placetailor and a three-time guest at EntreArchitect Podcast: EA130: How to Build a Successful Architecture Firm That Works with Architect Declan KeefeEA141: How to Build a Brand that Resonates with Your Most Valuable ClientsEA134: How to Get Started as an Architect Developer.

How are your design/build firms structured?

Jim has been involved in building things for a long time and he’s been in business for 25 years. He began working construction when he was 15 and was trained in carpentry long before he was an architect. Zack de Vito is organized as two different companies: one a construction company and one architecture firm. They’ve found that a lot of liability and contractual details organize themselves well in those two separate businesses.

Conceptually, they try to make it feel like one company. Architects come to the office and sit and draw, and construction workers go to the site and build. As hard as they try to integrate the two day in and day out, it may not always be as seamless of a process.

Zack de Vito has a project manager, estimator, a partner at the construction company, 6-10 carpenters, and 5-8 people in the office ranging from an interior designer to Jim’s wife, who performs office management and marketing for the firm.

Placetailor is set up similarly although technically their architecture and construction companies are formally one business, where their development entity is a separate business. As far as scale, Placetailor has almost the same team setup as Zack de Vito.

Their business came from a true design/build model where they weren’t doing any design for any other firms, and all their projects were able to be completed internally. In the last few years, they’ve switched to provide architecture for other builders as well. Even though they’re one business, they functionally work as architecture, construction and real estate development. Development is separated because it has a much higher level of risk involved.

Was there a point where you went from  a traditional architecture firm to an architecture design/build firm?

For Jim, it’s been an evolution. He’s entrepreneurial by spirit, and did a design/build project with his dad when he was 23 years old to design and build two house and each have one. Eventually he went to architecture school, bought a house and remodeled it. When he opened an office and started making things, his knowledge led him here. He wanted to be a cool designing architect who wanted to get his hands dirty.

A lot of their work has been self-motivated projects where they design and build buildings that they owned. The more they did it, the more they realized they needed to start doing that for their clients as well.

Declan’s business was started as a design/build firm. They saw a split between architects and builders in the industry that was leading to lower quality buildings and design, and they decided to do something about it. As they began to create higher quality buildings, they quickly got into high performance, energy efficient models, which launched them into the energy efficient design side that they’re working in now.

The development side came from their desire to create consistent work; they decided to take the risk and create their own projects. They wanted to create a demonstration to other developers: if they could prove the business model to other developers, they would hire Placetailor to do the design/build work they wanted to be doing. Now they’re even doing development consulting where they share how they do things and find success doing it.

Declan, how does your employee-owned business work?

When someone becomes an owner, they are an equal part owner: they have an equal equity stake and a equal vote. Anyone who comes into Placetailor who sticks around for three years and meets a certain line of criterion, then they can become an owner too. Right now, there’s five owners and a sixth coming in at the new year. There are five more people in the company who, if they’re around in a few years, may also have an opportunity to become an owner.

The ownership decisions are defined really clearly, and everyone has to be on board for a decision to move forward. As an ownership, they’ve decided what percentage of profits are evenly distributed among the owners.

What advice would you give to someone looking into design/build?

It depends on the market and the person. Jim is a “maker”, and the motivation to build is what got him to this place. You have to make a decision on the front end: are you a builder or a manager contractor? There are a lot of design companies who want to start managing constructing but are effectively managing owner builder projects. They’re set up so the client takes all the risk and they just kind of assist through the process.

If you’re a young architect doing it on your own, and you’re doing it to have control, you’re doing it for the wrong reasons already. Declan believes you need to learn how to communicate, facilitate and manage. Do it because it’s the business model you believe in and it’s the way in which you want to work. If you want to be able to actually manage things, you need to do the work to gain the knowledge of what’s hard, what things cost, why to make one decision over another. If it’s possible and you’re willing, find someone who’s willing to take you under your wing and learn the skills you need to know.

First, figure out why you’re doing this. If you’re looking for control over the project, you may be looking for more of an architect as developer role.

What are some risks of being a design/build architect?

Figuring out how to profit from construction is a huge challenge. There can be a naive attitude that the contractor figures out the price, puts a markup at the bottom and walks out with a bonus at the end. It’s taken them a lot of time to work out how to best manage their finances. The “huge markup” turns into nothing if you don’t manage it well.

To build a building verses design it, there’s a lot more people involved. When you deal with more people, you have the risk of dealing with all the things that could happen with all the people that are involved. These things can happen in any business, but the more people the greater the risk. It makes things difficult on the hiring side; how do you know if someone is good at their skill until you get them in the field with your team? Every little decision affects your bottom line. 

A big part of being a design/builder is trusting that you have the right people in place who can do their jobs. If you can’t let go, you won’t be able to do the job with all the moving pieces that go into it. The skillset of an architect is set up to think creatively about the business side, but often we see people falling into the same, easy business model. You can do your business differently if you want.

What would you say is the best part of being a design/build architect?

Jim enjoys going by the job site, seeing the development, the framing, the foundation, the finishing, and the final product. He loves being involved in the day to day construction.

Declan loves having the team, those who are doing the job in the field, in the office, and on the investment end. There’s a wide range of amazing people they get to put together to make amazing things for their clients.

Connect with Declan Keefe online at Placetailor.com and on Twitter @placetailor & Instagram.

Connect with Jim Zack online at ZackdeVito.com or on Facebook.

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Referenced in this Episode

Leave a Rating and Review at iTunes
EntreArchitect Academy

Photo Credit: Shutterstock / Zolnierek

The post EA185: The Passion, The Process and Problems of Running a Design/Build Architecture Firm [Podcast] appeared first on EntreArchitect.

Sep 15 2017

59mins

Play

EA066: My 10 Rules for a Powerful Brand in Architecture [Podcast]

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Click the podcast player button above to listen or subscribe to the show on iTunes. Last week on the podcast, I had the great opportunity to speak with Emily Hall, a senior associate with Union Studio Architecture and Community Design. We had a chat about how to take a very well known architecture firm with a recognized established brand and successfully rebrand that firm with a new name, a new logo and a new identity.

If you missed that show, you should go back a take a listen. Emily shares some great insight for not only firms considering a rebranding exercise, but every one of us small firm architects.

I think your firm s brand is so important frankly, I think it may be one of the most important factors in your success or failure as an architecture firm.

This week I am going to expand on my thoughts from last week and share My 10 Rules for a Powerful Brand in Architecture.

Please review this podcast on iTunes.

***
Photo Credit: Andrey Armyagov / Shutterstock.com

The post EA066: My 10 Rules for a Powerful Brand in Architecture [Podcast] appeared first on EntreArchitect.

Mar 05 2015

23mins

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EA102: Risks and Rewards with Architect Developer Jim Zack [ Podcast]

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A dream for so many of us small firm architects; design, build and develop our own residential architecture. No rules. No limits. No clients. You make the decisions for what gets built and what does not.

There is much risk in residential development, but there is also much reward. Creative rewards, professional rewards and financial rewards. This week on the EntreArchitect Podcast I am speaking with Jim Zack of San Francisco-based Zack DeVito Architecture about his risks and rewards as an architect developer.

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Referenced in this Episode

Zack DeVito Architecture and Construction

Jonathan Segal Architect

The post EA102: Risks and Rewards with Architect Developer Jim Zack [ Podcast] appeared first on EntreArchitect.

Dec 04 2015

47mins

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EA286: Starting from Scratch as an Architect Developer

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Starting from Scratch as an Architect Developer

As architects, there’s often an excuse we can fall back on that it isn’t the right time to take the next leap. Fear can easily take over when it comes to our big ideas! Have you had to start from scratch as a small firm architect?

This week at EntreArchitect Podcast, Starting from Scratch as an Architect Developer with Stella Osborn.

Email Stella here or connect with her on LinkedIn.

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EA247: Parental Leave in the Architecture Profession Roundtable [Podcast]

The post EA286: Starting from Scratch as an Architect Developer appeared first on EntreArchitect.

Aug 30 2019

48mins

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EA091: Beginning Your Career in Architecture with Kevin J. Singh [Podcast]

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One guest-post that has made a major impact on the EntreArchitect Community was written by architect and educator Kevin J. Singh about a year ago. That post, 21 Rules for a Successful Life in Architecture, is consistently one of the most visited articles on the site.

This week I invite Kevin to join us here on the EntreArchitect Podcast to expand his thoughts on that article and discuss his new e-book, Beginning Your Career in Architecture, inspired by that original post.

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Referenced in this Episode

The Journey to Success Begins Within You (blog)

21 Rules for a Successful Life in Architecture (blog)

Beginning Your Career in Architecture: Candid Advice for Emerging Professionals (e-book)

The post EA091: Beginning Your Career in Architecture with Kevin J. Singh [Podcast] appeared first on EntreArchitect.

Sep 17 2015

30mins

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EA252: How to Develop an Architecture Fee Proposal that Converts [Podcast]

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How to Develop an Architecture Fee Proposal that Converts

As architects, we know that our fees are a direct reflection of the work we do. Yet all too often, the way that our potential clients perceive our fee proposals doesn’t address our clients’ emotional needs and the value that we bring as design professionals. This week on EntreArchitect podcast, How to Develop an Architecture Fee Proposal that Converts with Ian Motley of Blue Turtle Consulting.

Connect with Ian online at BlueTurtleMC.com or find him on Facebook, Twitter, and LinkedIn. Want to learn more about how to address the emotional needs of your clients? See if Ian is coming to a city near you for his Fee Proposal Workshop Series!

Enroll in the EntreArchitect Membership FREE for 30 days! To learn more and sign up NOW, visit EntreArchitect.

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Visit EntreArchitect.com/ARCAT and click Charrette for more information.

Referenced in this Episode

Join EntreArchitect Membership

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The post EA252: How to Develop an Architecture Fee Proposal that Converts [Podcast] appeared first on EntreArchitect.

Jan 04 2019

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EA095: 5 Steps for Successfully Managing Your Architecture Client’s Experience [Podcast]

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Your story in the mind of the client is your brand.

That story is told, one chapter at a time, through everything you do and everything you say. At every point of contact your client is learning more about who you are and what you do. They are developing their thoughts and carrying their opinions about your firm at every step and throughout the entire process.

It’s an overwhelming process with barriers and obstacles found throughout. The more we define these obstacles and develop systems that successfully guide our clients through the process with comfort and understanding, the stronger our brand will be.

The story our clients tell their friends will be the story you want told.

Throughout the process of delivering a typical architecture project, there is a series of touch points that our clients experience. The level of development, intention and management at each one of these points of contact determines the overall satisfaction of our clients.

This week on the EntreArchitect Podcast, I will share 5 Steps for Successfully Managing Your Architecture Client’s Experience.

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Referenced in this Episode

EntreArchitect Hybrid Proposal

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Photo Credit: Shutterstock / Rasstock

The post EA095: 5 Steps for Successfully Managing Your Architecture Client’s Experience [Podcast] appeared first on EntreArchitect.

Oct 15 2015

34mins

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EA065: How to Successfully Rebrand an Architecture Studio with Emily Hall [Podcast]

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Click the podcast player button above to listen or subscribe to the show on iTunes.

When Annmarie and I launched our residential architecture studio in 1999, we made a very important decision about the name of our firm. We wanted to be sure that our name was unique and would clearly separate our studio from the many other residential architects in our region.

We wanted a name that would be easy to remember, endure and outlive the firm s founders when the next generation might take the lead.

We wanted a name that would not burden us as principals, forcing us to be the only people that prospects would want to meet when developing new business and interacting with clients. If our names were on the door, would we be the only people qualified to represent the firm?

We wanted a name on which we could build a brand.

We named our firm, Fivecat Studio and succeeded in building a successful brand of high-end residential architecture in the lower Hudson Valley of New York State.

This week on the Entrepreneur Architect Podcast, I am speaking with a person who understands the how important proper branding is to the success of every architect. She’s responsible for rebranding multiple New England-based architecture firms. Emily Hall is a Senior Associate with Union Studio Architecture & Community Design based in Providence, Rhode Island and we had a fantastic conversation about how to successfully rebrand an architecture firm.

Please review this podcast on iTunes.

Referenced in this Episode

Union Studio Architecture & Community Design
Donald Powers Architects
Rhode Island School of Design
Durkee Brown Viveiros Werenfels Architects
Society for Marketing Professional Services
University of Rhode Island
Congress of New Urbanism
Donald Powers, AIA, LEED AP, CNU
Douglas Kallfelz, AIA, LEED AP, CNU
Charrette Venture Group
StatCounter Analytics Software
Google Analytics
Robert Troutman, Highland Standard (graphic design)
Nail Communications
Cote Renard Architecture
Dig Architecture
Using a design brief
Definition of “Brand”
Importance of brand continuity
Operations manuals and brand guidelines (the brand book )
Chris McRobbie Design + Illustration (web design)

Contact Emily Hall
@UnionStudioArch on Twitter

Episode Transcription

(Transcript)

How to Successfully Rebrand An Architecture Studio with Emily Hall
Episode 65
Mark R LePage: This is the Entrepreneur Architect podcast episode 65.

(music)

Mark: Welcome back to Entrepreneur Architect podcast. My name is Mark R. LePage and this is the podcast dedicated to a successful life as a small firm architect. Whether you have plans to someday start your own firm, you re in the process to start up or you might be an experienced small firm architect just trying to make a difference, this podcast is for you. My goal is to inspire you to build a better business, so that you may pursue your purpose with passion and live the life of your dreams.

Mark: When Annmarie and I launched our residential architecture studio in 1999 we made a very important decision about the name of our firm. We wanted to be sure that our name was unique and would clearly separate our studio from the many other residential architects in the region. We wanted a name that would be easy to remember, would endure and will outlive the firm s founder when the next generation might take the lead. We wanted a name that would not burden us as principals, forcing us to be the only people prospects would want to meet when developing new business or interacting with our clients. If our names where on the door would we be the only people qualified to represent the firm? We wanted a name on which we could build a brand. We named our firm Fivecat Studio and we succeeded in building a successful brand of high end residential architecture in the lower Hudson Valley of New York State. This week on the Entrepreneur Architect podcast, I m speaking with a person who understands how important proper branding is to the success of every architect. She is responsible for branding and rebranding multiple New England based architecture firms.

Emily Hall is a senior associate with Union Studio Architecture based Providence, Rhode Island and we had a fantastic conversation about how to successfully rebrand an architecture firm.

(music)

Support for everything we do here on entrepreneur architect is provided by our platform sponsor FreshBooks. The easiest ways to send invoices manages expenses and track your time for free 30 day trial visit freshbooks.com/architect.

(Convo starts)

Mark: Emily Hall welcome to the Entrepreneur Architect podcast.

Emily Hall: Thank you thanks for having me.

Mark: Thank you for taking the time to join me, I appreciate it.

Emily: (Uh huh)

Mark: You are a Senior Associate at a firm formerly known as Donald Powers Architects based in Providence, Rhode Island – my old stomping ground. I went Roger Williams University in Bristol, which is not too far from there. I m heading back up there tomorrow to give us small talk to the A.I.A.S. up there So I m excited to go back to, to where it all began. But in 2011, with your guidance, Donald Powers Architect successfully rebranded as Union Studio Architecture and Community Design and that s certainly, I m sure we ll talk about it but it s no small feat to take an established firm with a principal s name on it and rebrand it successfully so it works and I d love to discuss that. But before we get into that, I want to know a little bit more about you. I d like to understand where you came from and where did you start, so if you could give us your origin story. What was your path to where you are today?

Emily: Sure! Well, like a lot of people who are in architecture marketing, I ve never went out with this in mind as end career goal. I think a lot of people find themselves in the field of architectural marketing through a lot of different passing channels. Personally, I have an undergrad degree, an undergrad experience in art history in studio art that took me into New York City. After that, for five years working in the art gallery world and I went on talking a lot about art for five years. And I then I wanted to do some more design work, so I went back to school at Rhode Island School of Design where I got a master s degree in industrial design. And, then I got pulled into the architectural world because I wanted to do a simple job so I can have my own time – my time to do my own studio work in industrial designs so got a job for small architecture firm as a receptionist. And then (background noise) I m sorry.

Mark: That s ok. (Laughing)

Emily: That s my rabbit actually causing some damage over there.

Mark: You might hear my dogs barking in the background.

Emily: (laughing) I apologize.

Mark: We roll really casually around here, so no worries.

Emily: Yeah. So then I was a receptionist in a small architecture firm and gradually just took on more and more responsibility and over the course of nine years at that firm which was Durkee Brown Viveiros Werenfels Architects also in Providence. I got a window into absolutely every job in the firm that was being not an actual architect. So, office management, doing the billing, accounts payable/receivables, then I got into the marketing from business side and then was able to educate myself in marketing through SMPS, The Society Marketing Professional Services – a great organization. Really taught me a lot about the new ones of marketing for architecture firms. Worked with them through rebrand, or at least a change of logo on website and then was asked to join Union Studio of Donald Powers Architects at the time. I ve been there for 4 years and recently, last May I got my MBA from the University of Rhode Island which I was doing at night for the past 3 years.

Mark: Congratulations!

Emily: Thank you.

Mark: That s big deal.

Emily: Yeah. Well, you know, there s a lot of math involved and I didn t had much about my recent professional task but I m glad I did it. I really I needed to round out my knowledge about marketing and business. It was kind of that final piece in the puzzle because I ve been doing a lot of it over the years. I ve always been somewhere between business and design and an operator within that margin, very left brain/right brain. So that s how I wind up where am I on today.

Mark: Yeah, it sounds like you are the every architect s dream. (Laughing)

Emily: (Laughing) Oh I don t know about that. I might be someone s nightmare.

Mark: (Laughing) No. Maybe. Maybe. Maybe. Some would consider that but I think, from my point of view every architects needs to run their firm like a business and many of them either don t know how to or don t want to and to have somebody an onboard like you would be so great to be able to handle the business and the things and the let architects be architects.

Emily: Well, I ve been fortunate to work with two firms that had a very strong business sense and I know it would be much more of a challenge to work with principals who didn t have that knowledge. So I ve been very lucky that my opinion is being respected and considered and I m lucky that there hasn t been much ego involved in the principal side on any firm that I worked with. So far, they ve been very willing to change when they needed to change.

Mark: Yeah, I mean, Donald Powers Architects was a pretty established brand itself before they rebranded so, to have a firm that understood how to get to that point was unique in itself.

Emily: Absolutely! Donald did a great job from the very beginning at building a national client-base through thought leadership and membership in the Congress for New Urbanism which is an excellent organization which very much aligned with our mission and he was able to join that and earn a national client that way. Sometimes it s easier I think especially a small firm and a small state like Rhode Island to have that national credibility. To be an expert in a way, from a way essentially. He did a great job at building that. I commended him from knowing, and his partner Douglas Kallfelz, knowing that at that time, about the point that they reach ten years that is was time to make a change and that looking into the future of the business 10, 20 years later didn t need to be Donald Powers Architects anymore and that wasn’t in clear alignment with where the firm was going.

Mark: So let s talk about that. Talk a little about, first of all what does your firm do so everybody can the understands the type of firm, the size of the firm, that kind of thing and then talk about, you know, what was the trigger to change?

Emily: Sure! So, we are about 20 people which believe it or not is in a mid-sized firm in the state of Rhode Island. Our largest firm is about 30 people on a state. We do architecture and community design, so we re different as we look at architecture in the context of planning and master planning and, really the, 3D experiences in spaces so it s a combination of, that is a connective tissue that brings site together with the building and everything is in context or response to each other so it s a great mix of a pedestrian experiences is very friendly and walkable. So, we do a lot of housing, we do prototype housing and private residences, multi-family and affordable housing. We also do academic work, adaptive reuse, mostly full spectrum architecture.

Mark: And it s national. Everywhere. Pretty much you serve everywhere.

Emily: Yep! We re a boutique firm that works nationally. We ve been lucky enough to have few projects in the Seattle area, we have one in California now, we had one in Texas, Virginia, New York State, Oklahoma We had a project in Oklahoma last year and oh, Canada! We had our first project in Canada last year. So, yeah we do work I guess you could say, internationally.

Mark: Yeah and are you growing?

Emily: Yes, we are. We just hired somebody and they started last week and we re looking to grow and that s part I think most rebrands that is the impetus, you know is an idea for around growth.

Mark: So, what was the trigger? What was the reason for the rebrand?

Emily: Well, 10 years old, looking into the future, I think Donald and his partner, Douglas knew that just having that one name on the sign didn t really reflect what we were about is a firm that was very much about collaboration, layering of efforts, community, the intersection of community and design. So, Union Studio and we re also located in Union Street, so that was an easy suggestion of a name but it also means so much more than that because it s really the intersection of so many things. And that s exactly how we view, with our broad holistic prospective on architecture and the built environment. That s how we view it. So, I think it was more of hitting that 10-year point and saying where are we gonna be? and how are we going to grow in 10 and 20 years? -and that really does reflect more about who we are as a culture and where the next generation of leadership s gonna come in. We didn t want to just add more names on.

Mark: Yeah. I think it s important when architects establish their firm from the beginning or if they re in that position now where they ve started their firm and named it after themselves. To really consider that name, I think the name is so important. I don t think its ok to just open the firm and just name it after yourself because in the future it becomes an issue. Todd Redding, who is the COO of The Charette Venture Group, who introduced you and me, he and I have had a conversation about many of the architects that he s speaking with.. He s talking to many architects for what he is doing with the Charette Venture Group and so many architects are overwhelmed with the amount of work they re doing. Their own responsibility, the principals in their firm and so many of them are out, getting the work. And the reason they re out getting the work and not behind the drafting board designing is because their name is on the door and nobody wants to talk to anybody except for the guy with the name on the door and and so… the solution to that is to not put your name to the door. (Laughing)

Emily: Yeah, that s a good point. I hadn t really thought about it that way, in terms of business development, but it absolutely opens up your options and makes it easier for everybody in the firm to market on behalf of the firm.

(music)

Mark: Let s take a quick break to thank FreshBooks for support has a platform sponsor. As a platform sponsor, FreshBooks has provided funding and support for our mission to become an influential force in this profession of architecture. They recognize the need for small firms to build better businesses in order to be better architects? So, who is FreshBooks? FreshBooks is the easy-to-use invoicing software designed to help small business owners and yes, that s you and me, small firm architects. FreshBooks will help us get organized, save time invoicing and get paid faster. For more information and access to a free, 30-day trial, go to freshbooks.com/architect and enter EntreArchitect in the “how did you hear about us” section.

(music)

Mark: So what was the process that Donald Power Architects had to go through to get to where you are now?

Emily: Well, they had decided on the name by, you know about 90%, they had decided Union Studio as the name at the point that they had brought me in to help with the rebrand. So, I came in with that advantage that the name was chosen but we were really starting from scratch and we set our calendar and our time frame and knew that we wanted to launch within a year, which is actually a pretty aggressive schedule. Believe it or not, it sounds like a lot of time but there s a lot to be done. We started with a metric curve view and you know just based on the analytics about the existing site, they didn t have any analytics installed at that point. So we made sure to install the right tracking with the existing site to see where people are spending time and weren t so at least we got a, you know, base line of how much time of people spending on the site, what they were visiting or pages they were visiting.

Mark: What you are using to do that?

Emily: I use Stat Counter. It s free and I like a lot. There s always Google Analytics but I personally like Stat Counter better because its gives you a more detailed information about each page and each visitor. So, that was helpful to start with the base line and then we engaged a graphic designer, Bob Trautman, who s now with the communications agency called Nail. Excellent work. He brought us a series of questions as a firm and interviewed all of our employees, which was pretty easy to do, when you re at a time we were fewer than we are now, I think we were about ten. He asked a lot of questions about what we perceive, our individuals employees perceived our valued proposition, what our brand represented, where we wanted how we perceive growth, where we saw the firm being in ten years, what we felt about the firm culture and I read all those responses and walk through them with the principles. It was interesting because we are a mission-based firm, a lot of those answers were quite similar. So, in a way, it was a fortuitous place to start that our employees felt had pretty much of a common opinion about our existing brand of where we want it to be and that was helpful. So, we came down to a list about ten adjectives that described us really honestly as a firm all of that helped direct our graphic designer. He was able to understand the directive to freshen the classical and that was really important to us. We re a traditionally based firm, traditional architecture and new urbanism and we didn t want to appear stodgy. We re a young firm, we got fresh ideas, very friendly and an accessible firm culture. So freshening the classical was a good directive. We want to remain rooted in classical architecture but also really get our personality out there and express that clearly. So, after several go-rounds as it was a tall order, our graphic designer really came up with some great ideas. What helped him is we actually gave him a book by Vitruvius and said, just glance through, because I m not sure how many contemporary graphics designers are really familiar with the depth of traditional architecture and classical architecture. So he was able to look at that and pull some interesting patterns from that book and incorporate that into a logo that was unexpected. He wasn t pulling the traditional symbols of classical architecture, he was really taking something that was pretty nuanced and we recognize that and really appreciate that. We felt that. And he created a system, a logo system out of that with lines, so the logo didn t have to stand alone to always represent us. There was a system with a lot of lines on the letterhead on the website that could be used separate from the logo. It was a very good, a good effort and then meanwhile we were also doing the website at the same time. And we worked with a web designer out in London and he s excellent at that so. Yeah.

Mark: Yeah, the website is beautiful. We spoke, I was talking a little bit before we start the recording, I think the website alone is probably one of the most successful branded website for an architect that I ve seen. I would highly recommend everybody to go look at it. It is unionstudioarch.com. The logo is beautiful, the presentation is beautiful and what I love about the website is that it s complete. That it has everything that you expect it or need it to have, from a client s points of view. Not necessarily with all the flashy, fancy pictures but there too, they are beautiful photographs, but it s designed in a way to be useful for the client. It s there to tell your story. It has a fantastic video attached to it tells your story from a video.

Emily: An intern did that by the way!

Mark: Excellent! It is an excellent video and I think that alone sells your studio, because it tells not only the story of the studio but it talks people and a lot of their personal stories, how and why Donald started the firm and why and where is it today. It s very, very well done. So, the overall brand is there. You go to unionstudioarch.com and the brand screams at you in a very successful way. I don t know if screaming is the right term to use but is very, very well done. I see the logo, what you were talking about, the logo sort of a gold, yellow-gold square with a series of curved lines through to it. Those curved lines repeat themselves through patterns on the website. I would assume that s probably also on letterhead and presentations and all of that. So, what you did from what you described is that you started by analyzing the current brand because clearly, there was a strong brand with Donald Powers Architects and so you had to analyze what that brand was in order to go to the next level of sort of rebranding it.

Emily: Uh huh.

Mark: And taking what you are and taking it to where you want to be.

Emily: Yes, and I think it s really important not to make assumptions at that stage of the process and to really ask third party opinions about the brand. I had the advantage of coming in from a competing architecture firm so, I really had my own idea of what that brand looked like from the outside. That was very valuable in coming in and saying, well, this is what people think of this brand and I knew that because didn t, you know, just being in an industry and talking to people and knowing what Donald Powers Architects represented. I had a very strong idea of what opinion or word from the street was about the firm and the brand. So, I think it s important to get that third party prospective. To really deep dive with all of your employees and make sure that it stays somewhat out of the hands of the principals, in terms of just the base objective analytics because you really needed that information to work with Because you can make a lot of assumptions of what people think of you and your brand that aren t accurate because of what you wanted to project and thought you re projecting for years and maybe they weren t. It wasn t entirely accurate. There is often that disjoint of what the people think their brand is versus what it really is or how it s really received.

Mark: Or what it should be. I think that so many architects have fallen to the trap of marketing to the other architects, that they want to create a beautiful presentation on their website, and the brand, and the logo that is going to be appealing to them and their friends and to their peers and they forget that the whole point of the website and the marketing is to appeal your target market.

Emily: Absolutely!

Mark: Which may be completely different than what your friends, the architects think. Two episodes ago, we had Nicholas Renard on from the Cody Renard Architecture and D.I.G Architecture. He has a marketing firm working for him. That s one thing he said that when they first started they do all his social media work. When they first started, he hated what they were doing because it wouldn t be what he would do and then realized very quickly that it was not supposed to be appealing to him but to the people who were hiring him and he was very, very happy with what he has done.

Emily: That s why I think it is very important to write a very clear brief about what you expect the brand to do, what you wanted to do so that you can lay out the right questions to ask yourself all the way through the process and say, Is it achieving X, Y and Z? You know at the beginning of this process we needed to achieve X, Y and Z and then all the way through you can ask you can weigh the answers, you know with the questions and say , ok isn t doing it? It takes a little bit of the personal attachment to the brand out of it when you re able to really quantify, you know, an analysis it is it doing it? Well, it is actually.

Mark: Describe what a brief is?

Emily: When you outline what your goals are for the project, a little bit of background, maybe what your metrics for success would be, where you wanna be and how you would know that you ve achieved that That s what we did with our process. What would success look like with this brand? I think we managed to achieve more than what we thought and certainly with the website, in terms of traffic, really quadrupled a lot of numbers when we made some key changes. They were subtle changes but in terms of content. I think one of the things that I took away was how much people want to know about the personalities in the firm. People really want to be able to connect with not only the principals but the other staff members and I think that s the very clear way to show your firm culture and personality.

Mark: Yeah, and the values of the firm.

Emily: Absolutely! A lot of firms just listed principals and say, “and staff” and you had no idea how big the firm is. No idea who the people are that are really working hard to make the projects happen and if you re a firm that values your employees and their talents as one you re their greatest assets I would think you would show that and showcase that proudly.

Mark: And that s part of your brand. I mean, we talked about the website and the logo and the story. But could you, sort of, let s go back to the beginning. What would be your definition of brand and what are all the pieces that make up a brand?

Emily: Well, brand is a promise. And I think that is the wildly accepted definition of a brand. It is a promise you re making to an audience. It s not just the logo, it s not just the look or the color. It s the overall experience when you re saying that, if you engage with our company, you re going to have this experience. And for us, we wanted it to be an optimistic brand but also rooted in the traditional like I ve said. So, it s all the things that you see upfront. So that would be the logo, and the letter head and the website and social media presence but it is also the tone of voice with which you would talk about the firm. As where social media becomes so important too, is having somebody clearly understand that tone of voice in a way that the firm engages with visitors or the public in general. That s critical! That should be carried through in all the writing, about proposal writing and that s part of the brand as well. When you re using boilerplate, that s 5 years old that maybe wasn t reconfigured to match your brand, that s a problem. Make sure is everything is aligned.

Mark: Yeah. When everything is visually saying one thing and the words coming out of your mouth or your written presentation is completely a different story, then you have misalignment of brand.

Emily: Absolutely!

Mark: Even the words you say, the greetings when you answer the telephone and the processes you go through to create the architecture is even part of the brand.

Emily: Absolutely! And the experience when somebody walks in the front office. You know, is there a bunch of junk on the table that you don t even know because you walk by it. Every day you walk by the same pile of junk so, you don t think anything of it. So, part of my job is often walking around and saying, wait we have meeting. We got to clean up the conference room. You know it becomes a brand (garbled audio 28:10-28:17) for sure and then how people answer phone. Even down to, the thing we ve always found, is that on, title blocks and things like that. If you don t have a clear system in place, a brand book, people can really take licenses when they re doing a report or working on a title block or something. There s a monitoring that has to happen, like Whoa! Why are we using this font right now? We don t use this font for the content of memos we use. This is the hierarchy of fonts we use. It s not to be overly aggressive about defending the brand it s more that we had to project that we are on the same page because certainly with Union Studio, we re a tight studio and we are all working towards the same goal and mission. So to have things coming out of the firm that are misaligned certainly doesn t support our brand.

Mark: So, do you have an operations manual and guidelines and all of that to keep things consistent?

Emily: We do and every once in a while we have to revisit that and we certainly have a welcome package for new hires that talks a lot about the firm history, and what we do, and how to communicate what we do if you re asked. You know, just a little cheat sheet. And part of that is also the brand identity package this is how you use, what fonts to use, what colors, where to find things in the network. And we are always perfecting that, because I know that not everybody is concerned about it as a brand manager would be.

Mark: Yeah.

Emily: They ve got other work to do. So

Mark: Well, I think that you ve very successfully rebranded Donald Powers Architects to Union Studio. Like I said before, I certainly encourage everybody to go to the website and take a look at it because I think it s very good model to look at when you re branding or rebranding your own firm. Certainly, don t copy it, but look at the lessons that being taught there.

Emily: Thanks! Mark, I also just want to interject because I need to give a shout out to our web designer Chris McRobbie out of London. He s a freelancer. He does the amazing work and I realized I haven t mentioned him beforehand. We talking too much about the site, so I need to say that. I m sorry to interrupt.

Mark: Yeah. I ll have a references to all the people and the resources that you described as well on the show notes. So, I ll have to find him on the web and put a link to him

Emily: Good.

Mark: Because he did a really nice job. Is there anything else that you think that small firm architects can learn from what you did with Union Studio?

Emily: I think, and you brought it up earlier as well, really put yourself in the shoes of your potential clients and your existing clients when looking at redesigning anything. That s the way you would do in any design process where you think about what the user s experience is going to be. And, you can really craft you content towards whatever your target demographic is both in the way that you speak and the words that you use, the images, even the navigation on your site can be very well-organized to appeal to and attract a certain clientele. In our situation, we divided up our portfolio search tools into three categories. One of which was just basic marketing sectors, the other was searching by transect. In New Urbanism the build environment is divided into transects, so we build from kind of rural, non-occupied to dense city experience. And then we also sort by geography, so you could look in the map and say they had done any projects near us. So, were able to kind of bolster the thought leadership experience with the transect search mechanism but also the geography which is, somebody might be thinking, I m in Seattle why would I call a Providence firm? . But then they could see that we ve done other work out there.

Mark: Yeah, that s probably very important when you want to be doing work elsewhere outside your regions – to show that you ve been out there.

Emily: Yeah and we added a PDF, a downloadable PDF about how we work at a distance, which is linked to that page. So, your obvious questions would be, How would they do it? How would they do see my project from across the country? and then they can download that so that they can bring that if their decision maker need to talk to their board or if they are somebody that was just kind looking at us and needed to bring that to the principal their firm. It s good to just have that cheat sheet available.

Mark: Yeah and I had to take a look at that myself. If listeners wanted to reach out to you, what s the best way to them to either say, Thank you for being here today to share what you know or had any questions. What s the best way to contact you?

Emily: Well my email, emily(at)unionstudioarch.com. Twitter, @unionstudioarch, I m always looking for new followers and we have a LinkedIn page as well. Go to our website you can find links to all of those things. My email is up on the website. In our people section, you ll see me and happy to answer any questions that the people have, and you know, I look forward to talking to other people or dealing with the same challenges what we did. You know, it is fun and lot of people doing great work. We just need to figure out how to communicate it better.

Mark: Yeah, I agree. Emily, thank you very much for being with me today on the Entrepreneur Architect podcast.

Emily: Thanks, Mark.

(music)

Mark: If you like this episode, please go to iTunes right now and leave me a review. As this is how you may help me spread the word about Entrepreneur Architect and our mission to become an influential force in this profession, and its working! Go to entrearchitect.com/itunes or in iTunes search for Entrepreneur Architect and leave a review. And just a quick heads up before we wrap up here, open enrollment for Entrepreneur Architect Academy will close in a few days, in March 1, 2015. If you wanna join, now is the time! For more information, go to entrearchitect.com/academy and that s a wrap on today s show! Show notes and a direct link to download this episode maybe found in entrearchitect.com/episode65. Before we go, quote of the week: Authentic brands don t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does. – Howard Schultz, chairman and CEO of Starbucks. My name is Mark R. LePage. I am an entrepreneur architect. I ll see you next week. Thank you very much for listening.

The post EA065: How to Successfully Rebrand an Architecture Studio with Emily Hall [Podcast] appeared first on EntreArchitect.

Feb 26 2015

35mins

Play

EA146: Design-Build is the Future of Architecture with Luis Jauregui [Podcast]

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Design-Build is the Future of Architecture

Architecture, construction, interiors and furniture. This week’s guest is a successful architect from Austin, Texas serving the high-end residential market. He started his firm with a single speculative project and grew it into a $20 million integrated design-build firm.

How does a design-build firm like this work? How do they structure their fees and communicate with one another? How do they ensure that every project is built to the exact standards promised by their powerful brand?

This week at EntreArchitect Podcast, Design-Build is the Future of Architecture with architect Luis Jauregui.

Luis is originally from Mexico, and his family moved often when he was a child giving him great exposure to different architecture styles throughout the country. His father was a civil engineer, so the construction concept was already built into him. In high school, he discovered how exciting building was to him. He enrolled in the school of architecture in Mexico City, and within two months of starting school the teachers went on a strike that lasted for months. He then came to the US and attended Texas A&M with a degree in Environmental Design and a Masters in Architecture. He felt fortunate to have a professor who saw some of his work and helped him find a job with an architect. By the time he graduated with his Masters degree, he had six years of experience working with four different architecture firms.

One of his mentors began developing his own projects as an entrepreneur and influenced Luis greatly. In Mexico, architects typically run their own construction companies and the consumer comes directly to them for a building. Within two years of graduation, Luis was ready to start his own design-only firm. Soon after, he pulled together some money for a lot and began developing properties in Austin and San Antonio. In 1986, the market crashed and and he felt really fortunate to still find some great commissions despite the downturn.

Currently, Luis’s firm practices in Houston and Austin, and serves design-build clients throughout the Dallas area as well.

Why did you decide to pursue client-service projects, rather than continue with spec buildings?

Design came from a lesson learned: the speculative market has a lot of ups and downs. The custom business emphasized great design, and built them into a great, well-known brand which allows them to spread to other cities. They started the interior design branch of the company, which hurt the brand a bit with a lack of control of the interiors. When a client asked if they could offer furniture recommendations, the interior design team kicked Luis under the table so they jumped into furniture design despite the fear to try something new.

Where did your initial fear with selection furniture come from?

The fear came from it being an unknown thing and the fact that there were others in the market who were doing a great job. The entrepreneurial spirit pushed Luis forward to being a leader in the industry.

How does your fee structure work?

The speculative work is one price for everything. Because they’re selling a product, everything is included in the sale price. Client services are the custom part of the business so it works very traditionally. Instead of “architectural services”, Luis wants his clients to understand that they’re engaging a design-build enterprise; the final project is not going to be a design only. In the contract, they specify that they have ownership of the drawings until they go to construction. From that point on, they move to the “pre-construction” and then the construction contract from the state of Texas.

Can you walk us through your process?

The preliminary stage prepares a cost estimate with every specific piece of the project projected. That way there’s no mystery of cost, so they can move forward to the construction process and continue to fine-tune the cost as they go. Having control of the cost allows them to manage the experience that the client has.

How do you create an experience for your clients?

Luis feels the responsibility and burden of the control that they have, and uses it strictly for the benefit of the client. In order for their brand to work well and maintain trust with their clients, Luis is very conscious of the fears that the client may arrive with and works to put those to rest with his presentation and process.

How does your marketing work?

Luis deemphasizes referrals because he doesn’t want to have to rely on his busy, wonderful clients to get his next client; that’s not a very reliable way to do it. What makes the phone ring is having a great brand (a great website, advertising in magazines, hosting events at homes, etc.) that you can spread around to others.

Do you have a specific sales process?

Over many years, Luis has tried to have someone strong at sales by his side throughout the process. His wife (who is his partner and a real estate specialist) knows the company, the costs and the firm’s story. She is a great person to pick up the phone and work with the client. It’s important to recognize what your strengths are and allow everyone to work in their area of expertise.

What’s one of the biggest challenges you have?

Because they control the design and the construction, it’s too easy for the construction arm to talk to the design team and ask them not to throw in any difficult designs. It’s important to Luis that the architectural design stays in tact. While everyone needs to listen to one another, it needs to be the right balance that ultimately clients benefit from. It’s a constant process of fine-tuning to prepare for and move through each aspect of the project.

What is the one thing that small firm architects can do today to build a better business tomorrow?

“Communication is key. Talk to your team, learn about construction, be involved and create those kind of networks. Step away from the keyboard and the design table and spend time in the field. Pay attention and connect to other networks of people.” – Luis Jauregui

Connect with Luis online at JaureguiArchitect.com or on FacebookTwitter and LinkedIn.

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Nov 25 2016

47mins

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EA218: How to Start an Architecture Firm with Timothy Ung [Podcast]

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How to Start an Architecture Firm

The journey to become an architect is one of many struggles and accomplishments. Each step is achieved by setting goals, working hard, and doing what you set out to do. Every architect needs to follow their own path, and much of it is unknown. The process to becoming and architect and starting your own firm is often done through trial and error.

This week at EntreArchitect Podcast, How to Start an Architecture Firm with Architect and Author Timothy Ung.

Background

Timothy Ung is a product designer and architect based in New York. After getting his architecture license at the age of 26, Tim started a blog called Journey of an Architect to document his process of design and pursue his goal of designing thirty theoretical projects before his 30th birthday in May 2020. He’s currently working on developing a podcast with a fellow blogger and evolving architect, Mike LaValley (EA161: SketchUp for Small Firm Architects with Mike LaValley).

In 2016, Tim led a day-long seminar on starting an architecture firm where he brought together an architect with a young, successful firm, two lawyers, two accountants, and marketing and branding professionals to talk about the important things to do when starting your own firm. His seminar inspired a blog post, Almost 40 tips for Starting an Architecture Firm, and an e-book Starting an Architecture Firm, and it’s only the beginning of his story.

Origin Story

Timothy was born and raised in New York and attended a fantastic high school on Wall Street right across the street from Goldman Sachs. During his time there, he was involved in the ACE Mentor Program, which brings together architects, construction managers, and engineers to expose younger people to these kinds of industries. He had 17 architects, 10 construction managers, and 7 engineers as his mentors. He then decided to go into the architecture side of things.

In the program, they designed a building for a competition for a design competition that the mentors put together. The theoretical building was a vertical farm located in a New York City skyscraper with the goals of feeding everyone in the area and use technology to gain passive energy to power the buildings around them. Learning from their mentor team was fascinating. His team ended up winning the competition and receiving a scholarship to study architecture at the University of Buffalo.

He also worked as an intern at Leslie Robertson Associates, where he was able to work with a structural engineer on the Whitney Museum of American Art.

In architecture school, he was confused about everything he was doing. After a few years, he started to understand the language and the design concepts. He graduated with a bachelors and masters of architecture and set another goal to pass his ARE within two years, which he then completed in 2016.

His next goal was to start an architecture firm, but he knew there was so much he needed to learn before then. Timothy set off to create a portfolio of work through his blog, aiming to create 30 projects by the time he was 30 years old. Through the process of that project, he’s realized his passion for design in general, including leather working.

What overwhelmed you when you got to architecture school? 

Timothy came to university from a place where he was talking about architecture from New York City’s built environment around him. He started off with a lot of theory, and then had to do a lot of solo, independent work. After a few years, people were much more willing to collaborate and that’s where Timothy learned the most. He and his classmates were sharing and teaching each other new ideas and concepts.

Where did your seminar fit into your 30 projects?

As he started to learn more at the firm he works at, he started getting more opportunities and growing his responsibilities. Timothy realized he wanted to start an architecture firm by the time he turned 30, and knew he needed to learn more about the necessary steps to start his firm off on the right foot and be successful. He decided to bring together professionals who can teach the fundamentals of starting a business.

He met Mike LaValley in the local emerging professionals group, and their colleague suggested they apply for a grant to put together this program. They realized it would be a great opportunity to teach local architects how to start a practice the right way. They didn’t know what that was, but they knew they could find some people to teach them.

Once they received the grant and put the event together, they had 30 people that showed up for the event.  All of the information that came from the event was inspiring. Each professional team had an hour to teach the best practices and the best way to start a firm from their field.

What does the book contain?

Timothy wanted to write something so that he could remember everything for when he was ready to start his own firm:

Create a business plan and setting your goals

When setting goals, know that your goals can change. You should have a 10 year goal, a five year goal, and an annual goal. Your business plan is your reason for starting your firm, something that’s personal to you. It can be a short, one-page plan or a 30 page document. It’s important to be comfortable with your plan so you can share it with others.

Have a brand for your firm

A lot of thought should be put in to your name. Your logo, the way you cary yourself both inside and outside of your firm, both go into your brand. Architects think that since we’re designers, we should design everything ourselves. When creating a logo, find someone who is experienced in graphic design and allow them to use their skills.

Invest in insurance

Shop around and ask each agency how they handle their claims. Will they know how to handle construction or architecture claims? Make sure you have the right person to represent you.

Never settle for less than what you’re worth

Know what you’re worth and don’t settle for less than that. Aspire for more successful projects every day. With every new project that comes in, you have to make sure that you’re getting paid what you should be getting paid and stop undercutting one another. You’re in this profession for a reason: because you’re passionate about it.

This is a living document that will continue to change as new ways of running a business come out. Read more at JourneyofanArchitect.com.

What is the one thing that small firm architects can do today to build a better business tomorrow?

“Start building a team and mentoring that team so that your business can thrive tomorrow.”  – Timothy Ung

Connect with Timothy online at JourneyofanArchitect.com or find him on social media on Facebook, Twitter, Instagram and LinkedIn.

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May 04 2018

50mins

Play

EA217: Bob Borson – His Firm, His Family and Life of an Architect [Podcast]

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Life of an Architect with Bob Borson

It’s been 215 episodes, and he’s back. His firm, his family, and the life of an architect.

This week at EntreArchitect Podcast, Life of an Architect with Bob Borson.

Background

Bob Borson is a principle of Malone Maxwell Borson Architects, a full service architecture firm based in Dallas, Texas. The award winning firm is frequently published and is widely recognized for its thoughtful and considered designs. In 2013, they were honored as the AIA Dallas Firm of the Year. Bob is very active at his local and state components of AIA, where he serves on several committees and leads many initiatives. In 2009, he was recognized as AIA Dallas as Young Architect of the Year and in 2017 he was elevated in the AIA College of National Fellows. Many listeners may know him through his blog, LifeofanArchitect.com which has millions of listeners per year. He’s also a dedicated dad, husband, and traveler. A great tip he’s shared over the years is to sign up for the tours at AIA conventions.

Origin Story

Bob’s earliest recollection was that he wanted to be an architect. His dad, an engineer, encouraged him and got him a drafting board, a t square and a triangle for Christmas when he was about five years old.

When he was a young man, a guy he knew bought a Porsche and Bob thought he was on the right track. For young people wondering if they’re going to be good at architecture, Bob always lets them know that he was terrible when he was in architecture school. He didn’t put the time and effort into doing what he needed to do, and had a huge identity crisis when something he thought he wanted to do his entire life he was seemingly not good at. Since then, everything has fallen into place.

When you had that crisis and weren’t sure if you wanted to be an architect, how did your family react?

Bob never told his family that he had that crisis of identity. His parents more thought that he was goofing off in college and wasn’t dialed in the way he needed to be to enjoy architecture as the path he wanted it to be. At one point, his sister told him that their parents were going to pull him out of school if he didn’t get his act together.

How do you deal with the balance of firm and family?

For what it’s worth, it hasn’t been hard to balance for Bob. Their firm isn’t very big with about 7 members, and they believe that you’re a better architect when you have other interests outside the office. They close the office on Fridays at noon and encourage people to get out. Their philosophy is that you’re a grown up and no one will do your job when you’re not here, but as long as you’ve handled the things you have to handle, nothing should get in the way.

The culture has been established to create this balance. From the very beginning, they’ve always operated from this kind of philosophy. It’s hard to lead from the ivory tower and make a different set of rules for everyone else, so they don’t do that.

It comes down to more than just money. If you’re an architect who wants to make a lot of money, there’s a career path you can put yourself on to make more money than other paths. The amount of work in high end residential work is way more hands on than a warehouse, and the fee scale will be different. As an architect, you can make decisions to shape how you’ll live your life. Some of it is financial, others are around how you spend your time, but they’re all interlinked. 

Tell us about how travel works with your family and your firm.

Bob and his wife get a decent amount of time off, and they try to take advantage of that time that’s been provided by the stations they’ve achieved in their careers.

In college, Bob did a study abroad program where he traveled through Europe. He quickly realized that after that trip, he’d visited more countries than he had states. His wife worked as a consultant which required her to travel on a weekly basis, and she began to wrack up hotel points and miles. Though they were on a tight budget, they stayed at nice hotels and got cars for free. Once they had their daughter, they knew it was important to expose her to different people, cultures, and foods.

Recently, they took a family trip to Ireland to learn more about her heritage, as Bob’s wife was born there. Though they like to look at interesting design, Bob is more interested in turning off the parts of his brain that he usually uses.

What is the one thing that small firm architects can do today to build a better business tomorrow?

“The practice of architecture is personality based. If someone wants to hire an architect and their only requirement is to have five bedrooms, a bathroom and dining room, they can get that from anyone. Let your personality be part of the process. You can’t be all things to all people at all times and experience any kind of satisfaction from the process, so be true to yourself.”  – Bob Borson, Life of an Architect

Connect with Bob online at MMBArchitects.com and LifeofanArchitect.com or find him on social media at Facebook, Twitter, and check out his pictures from Ireland on Instagram.

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EA002: Secrets to Blogging Success with Bob Borson

EntreArchitect LIVE in New York! Join us on June 20, 2018. We’re putting together a workshop that will talk all about success in architecture and will introduce the 4 P’s of the EntreArchitect Business Framework.

The post EA217: Bob Borson – His Firm, His Family and Life of an Architect [Podcast] appeared first on EntreArchitect.

Apr 26 2018

54mins

Play

EA121: The 12 Critical Categories of Business That Will Take Your Firm from Struggling Studio to Small Firm Success Story [Podcast]

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In architecture school, we all had a dream of what we would become when we became architects; designing beautiful spaces and making the world a better place with each project. We each told ourselves a story of success as an architect. We imagined a studio filled with light, working with talented people and surrounded by the iterations of our creativity. Powerful projects, patrons and processes of purpose that allowed us to pursue our passions.

How is your dream looking today? Are you succeeding or are you struggling?

This week at EntreArchitect Podcast, Mark R. LePage will share The 12 Critical Categories of Business That Will Take Your Architecture Firm from a Struggling Studio to Small Firm Success Story.

Business is a game, and like any game, you have to be able to learn and play by the rules to win. There are critical steps that need to be taken in order for our firms to thrive and become the success stories of our dreams. The only way to small firm architecture success is to hit each one of these twelve critical categories:

  1. Finance // Are your books in order? The numbers are how we make it all work financially. How do you manage your money? How do you put together your financial reports? Should you use debt to grow or not?
  2. Business Development (Sales) // If you don t have sales, you don t have business, you don t have an architecture firm. Are you selling your services?
  3. Leadership // Are you a strong leader? How can you become a small leader? Do you know how to build strong teams? Are you familiar with the roles, responsibilities, and results expected in your firm?
  4. Culture // Have you defined what your firm’s culture looks like? Are you intentionally developing your firm culture?
  5. Client Fulfillment // How do you manage the expectations of your clients? How do you develop systems that help you fulfill clients’ needs? How can you develop strong project management skills? Are you using the EntreArchitect Hybrid Proposal?
  6. Technology // What design software are you using? Are you using the best equipment and software that you can afford to make you into the most productive in what you do? Is your technology relevant and are you looking to the future technologies that architects will be using?
  7. Business Management // Who are the people in our firm and how are they working? What are the processes that those people are working with? What are the products and services that we’re creating and serving with? Do you have an interview process, a hiring process, a conflict/resolution process, a firing process? Are they documented?
  8. Personal Development // Are you learning and exploring to build a better you? What are you doing on a daily basis to care for yourself mentally and physically to make sure that you stay strong and healthy? Are you sharing what you know with others?
  9. Marketing // What strategies and systems of marketing do you have in place now? What types of marketing should you be developing? Are you connected through social networks? Is your website telling your story in a captivating way? Is it a way for you to connect further?
  10. Life // How do you integrate your firm with your personal life? Are you learning the skills of scheduling and prioritizing to live a better, more integrated life?
  11. Community // How can you build a business that does good for others while building a business that does well?
  12. Planning // Do you take time to look back at what you’ve been doing to evaluate if you’re on the right track with your goals? Can you look forward at how your plan will evolve further down the road?

If you are running a firm, these things aren’t optional. Focus on each one of them, schedule time and be intentional to develop systems and strategies.

Mark struggled and searched for the answers for years, but when he focused on the fundamentals, he saw his firm turn around. His projects got better and his business grew.

He wants the same for every small firm out there, and that’s why he launched EntreArchitect Academy in 2014. Every month we’re diving deeper into these critical categories beyond what you see on the blog and hear in podcasts to learn all there is to learn. We have exclusive live trainings with experts who provide resources on what they know in each of these subjects. We break into smaller groups that support one another and help one another grow. Every member has access to our digital courses, document templates, systems templates from experts, and access to a whole library of videos that talk about so many topics. Early bird enrollment with a discounted rate is open until general enrollment opens.

Enrollment for the EntreArchitect Academy opens on May 2nd and is limited to the first 50 new members!

Click here to enroll in the EntreArchitect Academy

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Access Your 30-Day Free Trial at FreshBooks.com/architect (Enter EntreArchitect)

Referenced in This Episode

New Year. New Budget. [Blog]
Basic Financial Statements for Small Firm Architects [Blog]
6 Ways Your Architecture Firm May Benefit from Working with an Investor [Blog]
Financial Intelligence for Small Firm Architects [Podcast]
4 Steps for Changing an Architect s Mind on Money [Podcast]
The One Thing by Gary Keller [book]

Join us in Philadelphia at the EntreArchitect Meetup

The post EA121: The 12 Critical Categories of Business That Will Take Your Firm from Struggling Studio to Small Firm Success Story [Podcast] appeared first on EntreArchitect.

Apr 29 2016

41mins

Play

EA299: How to Automate Your Marketing to Find The Clients You Want

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How to Automate Your Marketing to Find The Clients You Want

As small firm architects, you’re already wearing so many hats. Learning how to build a website, put together a lead magnet, and developing an effective marketing strategy can be a challenge. What if you can make it even easier?

This week at EntreArchitect Podcast, How to Automate Your Marketing to Find The Clients You Want.

Check out Rob & Kennedy’s podcast and connect with them on Facebook, Twitter or Instagram.

Visit Our Platform Sponsors

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real-time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA299: How to Automate Your Marketing to Find The Clients You Want appeared first on EntreArchitect.

Nov 29 2019

42mins

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EA298: A Residential Intervention Update from North Carolina

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A Residential Intervention Update from North Carolina

Mark and his family made the move from New York to North Carolina in July and have been hard at work on their full home renovation.

This week at EntreArchitect Podcast, A Residential Intervention Update from North Carolina.

Learn more about the progress:

EA201: We re Building a New House for Our Family [Podcast]
EA234: Progress on Designing and Building a New House [Podcast]
EA265: Construction in Carolina An Update

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Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

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The post EA298: A Residential Intervention Update from North Carolina appeared first on EntreArchitect.

Nov 22 2019

32mins

Play

EA297: Will Technology Replace the Architect?

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Will Technology Replace the Architect?

We all know that technology is the future. But how will new technological advances effect design and the small firm architect? Can architects evolve with the changing roles?

This week at EntreArchitect Podcast, Will Technology Replace the Architect? with Clifton Harness of TestFit.

Learn more about Clifton at TestFit.io, or connect with him on Facebook, Instagram, and Twitter.

Visit Our Platform Sponsors

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real-time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA297: Will Technology Replace the Architect? appeared first on EntreArchitect.

Nov 15 2019

50mins

Play

EA296: Reinventing Architecture

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Reinventing Architecture

In the profession of architecture, many are aware that if we don’t evolve, we’ll become obsolete as building designers. How can we reinvent ourselves as small firm architects to find ways to apply our skills to the problems around the world?

This week at EntreArchitect Podcast, Reinventing Architecture with Jim Rhoné of Soliquid.

Learn more about Jim at Soliquid.io and Vimeo, or connect with him on Facebook, Instagram, Twitter, and LinkedIn.

Visit Our Platform Sponsors

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real-time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

EA294: The Business Accelerator for the AEC Industry

EA295: Value Engineering, There IS a Better Way

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Nov 08 2019

44mins

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EA295: Value Engineering, There IS a Better Way

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Value Engineering, There IS a Better Way

Many times as a small firm architect, the value engineering process isn’t planned for in the schedule or the budget. How can you move toward a better method of delivery to have greater control over your projects?

This week at EntreArchitect Podcast, Value Engineering, There IS a Better Way with Andrew Zukoski of Join, Inc.

Learn more about Andrew at Join.build and find him on LinkedIn and Twitter.

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Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real-time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA295: Value Engineering, There IS a Better Way appeared first on EntreArchitect.

Nov 01 2019

56mins

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EA294: The Business Accelerator for the AEC Industry

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The Business Accelerator for the AEC Industry

Are you a small firm architect who is invested in driving change in the AEC industry? If you have innovative ideas that you know will create big change, what’s next to accelerate your architecture firm to the next level?

This week at EntreArchitect Podcast, The Business Accelerator for the AEC Industry with German Aparicio of Zerosixty.

Learn more about German at zerosixty.io and find him on Facebook and LinkedIn.

Visit Our Platform Sponsors

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real-time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA294: The Business Accelerator for the AEC Industry appeared first on EntreArchitect.

Oct 25 2019

31mins

Play

EA293: A Step-by-Step Guide for Developing Foundational Business Systems

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A Step-by-Step Guide for Developing Foundational Business Systems

Anyone who has spent a good amount of time in the business world, including us small firm architects, knows that failure to deal with the fundamentals will cause a world of pain. How can developing foundational business systems help you create a business that maintains and sustains itself over the long term?

This week at EntreArchitect Podcast, A Step-by-Step Guide for Developing Foundational Business Systems at your Architecture Firm.

Learn more about Simon online at PracticallyPartners.com and find him on FacebookInstagram, and LinkedIn.

Visit Our Platform Sponsors

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real-time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA293: A Step-by-Step Guide for Developing Foundational Business Systems appeared first on EntreArchitect.

Oct 18 2019

1hr 4mins

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EA292: An Architect’s Guide to Construction Administration

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An Architect’s Guide to Construction Administration

Many architects work hard to design a building, put together the drawings, get the permit and then they’re done. How important is it for architects to be performing construction administration services?

This week at EntreArchitect Podcast, An Architect’s Guide to Construction Administration with Brian Palmquist.

Learn more about Brian online at Quality-by-Design.ca, and find him on Facebook and LinkedIn.

Visit Our Platform Sponsors

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real-time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA292: An Architect’s Guide to Construction Administration appeared first on EntreArchitect.

Oct 11 2019

46mins

Play

EA291: How He Became Architect to the Stars with Paul McClean

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How He Became Architect to the Stars with Paul McClean

Connection to other people is so important to the business of small firm architecture. How can your ability to talk to other people make you a more successful architect in the long run?

This week at EntreArchitect Podcast, How He Became Architect to the Stars with Paul McClean.

Learn more about Paul online at McCleanDesign.com, and find him on Twitter, Facebook, and LinkedIn.

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Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real-time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

McClean Design: Creating the Contemporary House by Philip Jodidio [book]

The post EA291: How He Became Architect to the Stars with Paul McClean appeared first on EntreArchitect.

Oct 04 2019

49mins

Play

EA290: Building an Innovation Platform

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Building an Innovation Platform

Have you ever felt like you have great ideas, but are having a tough time taking the next step? Sometimes, just taking the very next step is the best step forward to building your next innovative platform.

This week at EntreArchitect Podcast, Building an Innovation Platform with Nels Long.

Learn more about Nels online at RotoArk.com or RotoLab.la, and find him on Twitter, Instagram, and LinkedIn.

Visit Our Platform Sponsors

Gusto is making payroll, benefits, and HR easy for small businesses. Learn more at EntreArchitect.com/Gusto.

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real-time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA290: Building an Innovation Platform appeared first on EntreArchitect.

Sep 27 2019

46mins

Play

EA289: Struggles & Success as a Rural Residential Architect

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Struggles & Success as a Rural Residential Architect

As small firm architects, we all tend to go through the ebb and flow of struggling to find success. Success isn’t always about how much money you’re making, but it’s about the bigger picture. How can your small architecture firm find the kind of success you’re looking for?

This week at EntreArchitect Podcast, Struggles & Success as a Rural Residential Architect.

Learn more about Bob online at BluetimeCollaborative.com and connect with him on Facebook, Instagram or LinkedIn.

Are you ready to develop a powerful plan and productivity system that will help transform your personal and professional life in 2020? Visit EntreArchitect.com/Life to learn more and register for The Integrated Life: A Planning and Productivity Workshop. 

Visit Our Platform Sponsors

Gusto is making payroll, benefits, and HR easy for small businesses. Learn more at EntreArchitect.com/Gusto.

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA289: Struggles & Success as a Rural Residential Architect appeared first on EntreArchitect.

Sep 20 2019

54mins

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EA288: 10 Guideposts to a Culture of Creativity

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10 Guideposts to a Culture of Creativity

Many of us fall into the trap of perfectionism, but we quickly and often painfully find that it gets in the way of pursuing our passions. What can you do to get back to a culture of creativity?

This week at EntreArchitect Podcast, 10 Guideposts to a Culture of Creativity.

Learn more about Melissa at MelissaDinwiddie.com, or find her on Facebook, Instagram and Twitter.

Are you ready to develop a powerful plan and productivity system that will help transform your personal and professional life in 2020? Visit EntreArchitect.com/Life to learn more and register for The Integrated Life: A Planning and Productivity Workshop. 

Visit Our Platform Sponsors

Gusto is making payroll, benefits, and HR easy for small businesses. Learn more at EntreArchitect.com/Gusto.

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The Creative Sandbox Way by Melissa Dinwiddie [book]
Self-Compassion: The Proven Power of Being Kind to Yourself Paperback by Dr. Kristin Neff [book]

The post EA288: 10 Guideposts to a Culture of Creativity appeared first on EntreArchitect.

Sep 13 2019

1hr 22mins

Play

EA287: A Time Tracking Strategy for Small Firm Architects

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A Time Tracking Strategy for Small Firm Architects

As a small firm architect, you already know that your hours and minutes are valuable. They either add value to your business and life, or they don’t. How can time tracking allow you to grow your small architecture firm to be as successful as it can be?

This week at EntreArchitect Podcast, A Time Tracking Strategy for Small Firm Architects.

Learn more about Gerry’s accounting and advisory services at GoBlueCanyon.com, or connect with him on LinkedIn.

Get focused on what needs to be done during the final months of the year with this step-by-step plan for success to plan for 2020! Visit EntreArchitect.com/FreeWebinar to register for the FREE Planning for Small Firm Architects Webinar!

Visit Our Platform Sponsors

Gusto is making payroll, benefits, and HR easy for small businesses. Learn more at EntreArchitect.com/Gusto.

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA287: A Time Tracking Strategy for Small Firm Architects appeared first on EntreArchitect.

Sep 06 2019

44mins

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EA286: Starting from Scratch as an Architect Developer

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Starting from Scratch as an Architect Developer

As architects, there’s often an excuse we can fall back on that it isn’t the right time to take the next leap. Fear can easily take over when it comes to our big ideas! Have you had to start from scratch as a small firm architect?

This week at EntreArchitect Podcast, Starting from Scratch as an Architect Developer with Stella Osborn.

Email Stella here or connect with her on LinkedIn.

Visit Our Platform Sponsors

Gusto is making payroll, benefits, and HR easy for small businesses. Learn more at EntreArchitect.com/Gusto.

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

EA247: Parental Leave in the Architecture Profession Roundtable [Podcast]

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Aug 30 2019

48mins

Play

EA285: Managing a Healthy Mindset for Successful Sales

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Managing a Healthy Mindset for Successful Sales

As architects, sometimes the sales process feels slimy. Sales is really about making a commitment to the people you’re working with and getting paid to make the world a better place through the work you do. How can a healthy mindset help make your small architecture firm as successful as it can be?

This week at EntreArchitect Podcast, Managing a Healthy Mindset for Successful Sales with Scott Bliss of Maximum Performance Management.

Learn more about Scott at Maximum Performance Management and connect with him on Facebook, Twitter & LinkedIn.

Visit Our Platform Sponsors

Gusto is making payroll, benefits, and HR easy for small businesses. Learn more at EntreArchitect.com/Gusto.

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA285: Managing a Healthy Mindset for Successful Sales appeared first on EntreArchitect.

Aug 23 2019

59mins

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EA284: High Performance Homes with Architect Emily Mottram

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High Performance Homes with Architect Emily Mottram

Are you finding that your clients are getting more and more interested in the environmental impact of their homes? Where do economics fit into high efficiency homes? Can you get your clients to consider that spending more on the build to save on energy costs in the long run?

This week at EntreArchitect Podcast, High Performance Homes with architect Emily Mottram.

Learn more about Emily at Mottram Architecture  and subscribe to her podcast Energy & Efficiency With Emily on iTunes, or find her on Twitter and Instagram.

Visit Our Platform Sponsors

Gusto is making payroll, benefits, and HR easy for small businesses. Learn more at EntreArchitect.com/Gusto.

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA284: High Performance Homes with Architect Emily Mottram appeared first on EntreArchitect.

Aug 16 2019

53mins

Play

EA283: The Power of Sketching with Kurt Neiswender and Jamie Crawley of Coffee Sketch Podcast

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The Power of Sketching

If you’re a small firm architect, you know there isn’t a whole lot of extra time in your day. Taking a short few minutes each day to be creative can really help add something beneficial to your architecture practice!

This week at EntreArchitect Podcast, The Power of Sketching with Kurt Neiswender and Jamie Crawley of Coffee Sketch.

Learn more about Coffee Sketch on Apple Podcasts or find Kurt and Jamie on social media @kurtneiswender and @falloutstudio.

Visit Our Platform Sponsors

Gusto is making payroll, benefits, and HR easy for small businesses. Learn more at EntreArchitect.com/Gusto.

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA283: The Power of Sketching with Kurt Neiswender and Jamie Crawley of Coffee Sketch Podcast appeared first on EntreArchitect.

Aug 09 2019

1hr 17mins

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EA282: How to be Resilient in Times of Change

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How to be Resilient in Times of Change

Small firm architects can often be overwhelmed with all the hats they’re wearing to run an architecture firm. How do you find the energy to keep on keeping on when there is a lot on your plate?

This week at EntreArchitect Podcast, How to be Resilient in Times of Change with Eileen McDargh.

Learn more about Eileen at EileenMcDargh.com, or find her on Facebook, Twitter, LinkedIn and YouTube.

Visit Our Platform Sponsors

Gusto is making payroll, benefits, and HR easy for small businesses. Learn more at EntreArchitect.com/Gusto.

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA282: How to be Resilient in Times of Change appeared first on EntreArchitect.

Aug 02 2019

47mins

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EA281: Life, Death, and Future of Radio with Avery Trufelman

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Life, Death, and Future of Radio

Are you an avid radio listener? What’s your favorite part about radio? Do you prefer the spontaneity of radio or curating the content you want to listen to?

This week at EntreArchitect Podcast, Life, Death, and Future of Radio with Avery Trufelman of the 99% Invisible Podcast.

Connect with Avery online at 99PercentInvisible.com, check out Articles of Interest and find her on Twitter.

Visit Our Platform Sponsors

Gusto is making payroll, benefits, and HR easy for small businesses. Learn more at EntreArchitect.com/Gusto.

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA281: Life, Death, and Future of Radio with Avery Trufelman appeared first on EntreArchitect.

Jul 26 2019

49mins

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EA280: From Full-time Architect to Full-time Tech Entrepreneur

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From Full-time Architect to Full-time Tech Entrepreneur

Do you want to minimize the effort on the small stuff so that you can maximize the amount of effort you’re spending on design? Is there a flexible and accessible project management tool that can help you do just that for your small architecture firm?

This week at EntreArchitect Podcast, From Full-time Architect to Full-time Tech Entrepreneur with Zach Soflin of Layer.

Connect with Zach at Layer.Team, or find him on LinkedIn.

Visit Our Platform Sponsors

Gusto is making payroll, benefits, and HR easy for small businesses. Learn more at EntreArchitect.com/Gusto.

Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at EntreArchitect.com/FreshBooks(Enter EntreArchitect)

ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time? Visit EntreArchitect.com/ARCAT and click Charrette for more information.

The post EA280: From Full-time Architect to Full-time Tech Entrepreneur appeared first on EntreArchitect.

Jul 19 2019

1hr 1min

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