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M.AD-TECH

Updated 8 days ago

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This is the M.ad-Tech podcast where we talk about all things related to ‘Marketing and Advertising Technology’. The format of the podcast is in three parts which includes (a) Interview with a special guest (b) under the hood of a specific area of technology and (c) review of news of the week.

Read more

This is the M.ad-Tech podcast where we talk about all things related to ‘Marketing and Advertising Technology’. The format of the podcast is in three parts which includes (a) Interview with a special guest (b) under the hood of a specific area of technology and (c) review of news of the week.

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Cover image of M.AD-TECH

M.AD-TECH

Updated 8 days ago

Read more

This is the M.ad-Tech podcast where we talk about all things related to ‘Marketing and Advertising Technology’. The format of the podcast is in three parts which includes (a) Interview with a special guest (b) under the hood of a specific area of technology and (c) review of news of the week.

M.AD-TECH - Episode 12 - Anne Frisbie - SVP - InMobi

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In this episode John Miskelly and Timothy Whitfield interview Anne Frisbie - SVP & GM, Global Brand & Programmatic @InMobi. We talk about the early days of mobile advertising the future of mobile and how the audience is evolving.

Sep 04 2017

21mins

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M.AD-TECH - Episode 11 - Michael Rubenstein - President - AppNexus

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In this podcast, Timothy Whitfield and John Miskelly interview Michael Rubenstein the President of AppNexus. This interview shows the journey from working at Google and creating the worlds first Ad-Exchange to now being the president of AppNexus, arguably the largest and most successful piece of Ad-Tech today.

Aug 20 2017

21mins

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M.AD-TECH - Episode 10 - Kurt Kratchman - COO - Grapeshot

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In this podcast, Timothy Whitfield and Venessa Hunt interview the Grapeshot COO, Kurt Kratchman. This interview takes a journey from Traffic Engineer to Beverly Hills Venture Capitalist and then COO of Grapeshot. The world's largest live context marketing, insights and Brand Safety companies.

Jul 13 2017

19mins

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M.AD-TECH - Episode 09 - John Montgomery - EVP Global Brand Safety - GroupM

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In this episode, Timothy Whitfield, Director of Technical Operations and Venessa Hunt, Head of Mobile interview John Montgomery, EVP Global Brand Safety at GroupM. In this episode we talk about the recent Brand Safety issues with YouTube and also the Big Brands Fund Terror headlines from the Times UK. We also talk about how some markets are getting it right and what other markets need to do to improve. A great listen!

May 08 2017

22mins

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M.AD-TECH - Episode 08 - Steve Doyle - CCO - InSkin Media

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In this episode Timothy Whitfield and Willie Pang interview Steve Doyle, Chief Commercial Officer at InSkin Media. We discuss IPO vs Private Equity, Viewability and Engagement in High Impact Creative Units, Moving into Programmatic offerings. Client Side (JavaScript) vs Server Side technology, and much more.

Mar 26 2017

17mins

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M.AD-TECH - Episode 07 - Phil Schraeder - COO - GumGum

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In this episode Timothy Whitfield and John Miskelly interview Phil Schraeder, President & COO at GumGum. We discuss Artificial Intelligence, Brand Safety in Video ads as well as how GumGum can user image recognition to calculate the net worth of branding at sporting events.

Mar 12 2017

18mins

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M.AD-TECH - Episode 06 - Mike Shehan - CEO - SpotX

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Timothy Whitfield and John Miskelly interview the global CEO of SpotX. We talk about SpotX and the role of the publisher Ad-Tech stack consolidating into a single company. We talk about Server Side technology like Ad-Stitching vs Client Side Technology like VAST / VPAID. In the News of the Week we discuss the Amobee purchase of Turn of US$310M.

Feb 25 2017

19mins

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M.AD-TECH - Episode 05 - Kerry McCabe - Global President - RadiumOne

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Timothy Whitfield and John Miskelly discuss Dark Social with RadiumOne's Global President, Kerry McCabe.

Feb 12 2017

19mins

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M.AD-TECH - Episode 04 - Mike Barker - CEO - DataXu

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In this episode we interview Mike Baker the global CEO of DataXu. Tim, John and Mike discuss Ad-Tech IPOs and also look at some recent news of the week including the recent layoffs at RocketFuel, the possible sale of Rubicon and what Trump means for the Ad-Tech industry.

Jan 22 2017

19mins

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M.AD-TECH - Episode 03 - Richy Glassbert - CEO - Medialets

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In this episode Timothy Whitfield and John Miskelly interviews the CEO of Medialets, Richy Glassberg. They talk about everything from Mobile Attribution to secret travel tips. As always, news of the week is discussed including topics like Facebook counting issues and the creation of mPlatform.

Dec 14 2016

29mins

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