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M.AD-TECH

Updated about 21 hours ago

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This is the M.ad-Tech podcast where we talk about all things related to ‘Marketing and Advertising Technology’. The format of the podcast is in three parts which includes (a) Interview with a special guest (b) under the hood of a specific area of technology and (c) review of news of the week.

Read more

This is the M.ad-Tech podcast where we talk about all things related to ‘Marketing and Advertising Technology’. The format of the podcast is in three parts which includes (a) Interview with a special guest (b) under the hood of a specific area of technology and (c) review of news of the week.

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Cover image of M.AD-TECH

M.AD-TECH

Updated about 21 hours ago

Read more

This is the M.ad-Tech podcast where we talk about all things related to ‘Marketing and Advertising Technology’. The format of the podcast is in three parts which includes (a) Interview with a special guest (b) under the hood of a specific area of technology and (c) review of news of the week.

Rank #1: M.AD-TECH - Episode 06 - Mike Shehan - CEO - SpotX

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Timothy Whitfield and John Miskelly interview the global CEO of SpotX. We talk about SpotX and the role of the publisher Ad-Tech stack consolidating into a single company. We talk about Server Side technology like Ad-Stitching vs Client Side Technology like VAST / VPAID. In the News of the Week we discuss the Amobee purchase of Turn of US$310M.

Feb 25 2017

19mins

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Rank #2: M.AD-TECH - Episode 04 - Mike Barker - CEO - DataXu

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In this episode we interview Mike Baker the global CEO of DataXu. Tim, John and Mike discuss Ad-Tech IPOs and also look at some recent news of the week including the recent layoffs at RocketFuel, the possible sale of Rubicon and what Trump means for the Ad-Tech industry.

Jan 22 2017

19mins

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Rank #3: M.AD-TECH - Episode 07 - Phil Schraeder - COO - GumGum

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In this episode Timothy Whitfield and John Miskelly interview Phil Schraeder, President & COO at GumGum. We discuss Artificial Intelligence, Brand Safety in Video ads as well as how GumGum can user image recognition to calculate the net worth of branding at sporting events.

Mar 12 2017

18mins

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Rank #4: M.AD-TECH - Episode 05 - Kerry McCabe - Global President - RadiumOne

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Timothy Whitfield and John Miskelly discuss Dark Social with RadiumOne's Global President, Kerry McCabe.

Feb 12 2017

19mins

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Rank #5: M.AD-TECH - Episode 03 - Richy Glassbert - CEO - Medialets

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In this episode Timothy Whitfield and John Miskelly interviews the CEO of Medialets, Richy Glassberg. They talk about everything from Mobile Attribution to secret travel tips. As always, news of the week is discussed including topics like Facebook counting issues and the creation of mPlatform.

Dec 14 2016

29mins

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