OwlTail

Cover image of M.AD-TECH

M.AD-TECH

This is the M.ad-Tech podcast where we talk about all things related to ‘Marketing and Advertising Technology’. The format of the podcast is in three parts which includes (a) Interview with a special guest (b) under the hood of a specific area of technology and (c) review of news of the week.

Weekly hand curated podcast episodes for learning

Popular episodes

All episodes

The best episodes ranked using user listens.

Podcast cover

M.AD-TECH - Episode 06 - Mike Shehan - CEO - SpotX

Timothy Whitfield and John Miskelly interview the global CEO of SpotX. We talk about SpotX and the role of the publisher Ad-Tech stack consolidating into a single company. We talk about Server Side technology like Ad-Stitching vs Client Side Technology like VAST / VPAID. In the News of the Week we discuss the Amobee purchase of Turn of US$310M.

19mins

25 Feb 2017

Rank #1

Podcast cover

M.AD-TECH - Episode 04 - Mike Barker - CEO - DataXu

In this episode we interview Mike Baker the global CEO of DataXu. Tim, John and Mike discuss Ad-Tech IPOs and also look at some recent news of the week including the recent layoffs at RocketFuel, the possible sale of Rubicon and what Trump means for the Ad-Tech industry.

19mins

22 Jan 2017

Rank #2

Similar Podcasts

Podcast cover

M.AD-TECH - Episode 07 - Phil Schraeder - COO - GumGum

In this episode Timothy Whitfield and John Miskelly interview Phil Schraeder, President & COO at GumGum. We discuss Artificial Intelligence, Brand Safety in Video ads as well as how GumGum can user image recognition to calculate the net worth of branding at sporting events.

18mins

12 Mar 2017

Rank #3

Podcast cover

M.AD-TECH - Episode 05 - Kerry McCabe - Global President - RadiumOne

Timothy Whitfield and John Miskelly discuss Dark Social with RadiumOne's Global President, Kerry McCabe.

19mins

12 Feb 2017

Rank #4

Most Popular Podcasts

Podcast cover

M.AD-TECH - Episode 03 - Richy Glassbert - CEO - Medialets

In this episode Timothy Whitfield and John Miskelly interviews the CEO of Medialets, Richy Glassberg. They talk about everything from Mobile Attribution to secret travel tips. As always, news of the week is discussed including topics like Facebook counting issues and the creation of mPlatform.

29mins

14 Dec 2016

Rank #5