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The Wedding CEO Podcast Show

Updated about 1 month ago

Business
Education
Careers
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Hosted by Kylie Carlson, founder of the Wedding Academy, the Wedding CEO Podcast helps you master the marketing of your wedding business one episode at a time. From mini training sessions to interviews with the experts you'll finish each episode with a plan and strategy so you can implement everything you hear...together we'll take your wedding business to new heights.

Read more

Hosted by Kylie Carlson, founder of the Wedding Academy, the Wedding CEO Podcast helps you master the marketing of your wedding business one episode at a time. From mini training sessions to interviews with the experts you'll finish each episode with a plan and strategy so you can implement everything you hear...together we'll take your wedding business to new heights.

Best weekly hand curated episodes for learning

Cover image of The Wedding CEO Podcast Show

The Wedding CEO Podcast Show

Latest release on Jan 05, 2021

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail about 1 month ago

Warning: This podcast data isn't working.

This means that the episode rankings aren't working properly. Please revisit us at a later time to get the best episodes of this podcast!

Rank #1: Supercharge your Marketing & Increase Conversion Rates

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How many times do you put something out there as part of your marketing and wonder if anyone has actually seen it? Is anyone even listening, reading or watching what you’re doing?

I think we’ve all felt that worry that our marketing is falling on deaf ears and that nobody is interested.

Then of course there’s the big question of is my marketing actually converting into paid clients or people buying products? And this is a very real question you should be asking yourself on a regular basis. Conversion being the key word here. Because with all the best marketing in the world if it isn’t converting it isn’t working.

My guest today just so happens to be an expert on all things marketing and conversions and she’s spilling the beans with her top tips and advice on supercharging the marketing of your wedding business in 2021. I can’t wait for you to hear this.

Jan 05 2021

1hr 9mins

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Rank #2: How to Become a Trendsetter in the Wedding Industry

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Have you ever wondered how trends are decided upon? What higher power deems A or B to be trending now? Perhaps you’ve thought about becoming a wedding trendsetter and what that might do for your business and brand.

Love them or hate them trends are an integral part of the wedding industry. And not just the visual trends our couples want to know about but business & marketing trends too.

Being able to predict the ways your couples are going to be looking for you, what platforms they’re on and what apps they’re engaging with is what will help set you apart.

If you want to be on the sharp edge of your wedding business in 2021 then stay tuned because I’m sharing my insider secrets on how to become a trendsetter.

In this episode we'll be covering:

  • How to become a Trendsetter

  • Where trends come from and how to predict them

  • Trend examples and places to look for trends

  • Where to find trend inspiration in the wedding industry

  • Top three wedding trend picks from the International Wedding Trend Report 2021

  • How you can get your FREE ticket to Wedding Trend Report LIVE Summit

Dec 29 2020

34mins

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Rank #3: How to go viral on TikTok with your Wedding Business

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I want you to be honest now. How many of you have looked at TikTok as a Wedding Pro and thought, nah this isn’t one for me? I don’t need to be on there it’s for kids doing silly dances. Well it’s certainly what I thought. In fact, I’ll let you into a secret, I’ve never been on and I have absolutely no idea how to use. But luckily for you, my guest today knows a lot about it. In particular, he knows exactly how to manipulate it for his audience and has literally gone viral. He’s going to be sharing his secrets and strategy with us today so I hope you’re ready.

Dec 07 2020

39mins

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Rank #4: How to Make Your Wedding Business Website Work Hard for You

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For most wedding pros, unless you have a bricks and mortar store, your website is your shopfront. It’s the virtual equivalent of your retail space in a shopping mall. So what you do with it is beyond important. First impressions are everything and you want your first impression to be a standout one.

Over the last 20 years I’ve had many different websites and I literally shudder at just how dreadful some of them were. Of course, I thought they were absolutely wonderful.

I’ve made many, many mistakes when it comes to websites, but I’ve also learnt a lot too and I know there are so simple things you can do to make your website work harder for you and convert ideal couples into clients.

My guest today is going to give you the inside scoop on exactly how to do this, the do’s and don’ts and of course some actionable steps you can take right at the end of this episode.

Nov 30 2020

56mins

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Rank #5: How to Blog Consistently in your Wedding Business

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As wedding pros we are the CEO of our small business and we wear a ridiculous amount of hats. We’re the accountant, salesperson, receptionist, marketer, personal assistant, FB expert, IG Queen, chief cook and bottle washer. So how on earth do we not only find time to blog but know what to blog about, how to write our blog posts and more importantly make sure people are actually reading them?

Well my guest today is a blogging expert in the wedding industry. In fact, she blogged daily as the founder of uber successful wedding blog B.Loved. And today she’s going to be sharing her top tips and insider secrets on exactly how to catch the eye of a wedding blogger, write engaging posts and everything in between.

Nov 23 2020

44mins

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Rank #6: Inbox Strategies to Supercharge your Wedding Business

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As wedding pros we work incredibly hard to get our names out there and get booked by our ideal couples. What we don’t do on a regular basis is make our lives easier by working smarter instead of harder. We’re so busy doing ‘all the things’ that we forget to implement strategies that are going to help our workflow and ultimately save us time and stress.

Whether we like it or not managing our clients is still part of our marketing because this is how we create an amazing client experience that has people shouting about us from the rooftops.

My guest today has the concept of streamlining workflows absolutely nailed and will be sharing some ways you can make this happen in your wedding business so stay tuned.

Nov 16 2020

38mins

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Rank #7: How Vision Boards can Help You Achieve Your Marketing Goals

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We all know 2020 has been a challenging year, that goes without saying. I don’t believe in wasting my time or energy stressing over things I have no control over. However, my mindset is one thing that belongs to me, one hundred percent. A positive mindset is in the DNA of successful creative entrepreneurs and there are many things you can do to help with this.

Vision boards combined with strong goal setting strategies can make all the difference. And contrary to popular belief this isn’t just some airy fairy dream it and it will happen kind of thing.

Definitely not. In this episode my guest teaches the Power of Vision Boards and how to use them to achieve your goals and beyond using Vision Boards and in today’s episode she’s going to be sharing some of her strategies.

Nov 09 2020

48mins

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Rank #8: Lights, Camera, Lipstick! How to Get Visible with Video

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It’s no secret that I absolutely LOVE video and it’s completely changed the trajectory of my business. But I also know that a lot of wedding pros just don’t know where to start with it and the very thought of getting in front of a camera sends them running for the hills.

Well it’s time to get over all that. Why? Because video is key in helping you to build that all important know, like, trust factor. There’s something about actually seeing someone versus looking at an image they’ve posted that just allows you to connect on a deeper level, more than any other medium. 

If a picture is worth a thousand words a video is worth a million. And the statistics don’t lie. Video outperforms every other social media platform. Your ideal client is consuming more video than anything else. Especially at the moment during the time of Covid. And platforms like FB and IG prioritise native video content over everything else. Plus, YouTube is the second biggest search engine in the world – I arrest my case.

So it’s time for some lights, camera and lipstick as I show you how to get visible with video.
Here's what you'll learn:

  • Why video is THE medium to use right now to connect with your couples
  • Where and how to share your videos
  • 7 easy content ideas you can use to create video for your wedding business
  • The importance of using video on your Thank You Pages
  • How to use video FAQs on social media to get more engagement
  • Why storytelling is more important than anything else in your video

Oct 05 2020

38mins

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Rank #9: How to Grow your Wedding Business using Instagram Stories

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It’s common knowledge that wedding pros love Instagram and so do their couples. Newly engaged couples will spend many happy hours scrolling through their feed drooling over wedding images. But how do you turn those browsers into actual paying clients?

I think we’re all guilty of spending an hour or so creating just one post for our gorgeous feeds. We then spend another hour trying to figure out what to put on our stories and then getting imposter syndrome when we see all the other wedding pros apparently killing it on there. 

Well my very special guest today is known for helping his clients do just that and has some very big names on the list. So stay tuned to find out how you can implement some of his great strategies.

  1. How to stop obsessing over the numbers
  2. Why having a smaller, more engaged audience is key to success
  3. How to attract the right type of followers to your business through Instagram
  4. How often you should be posting on your Instagram feed versus posting Stories
  5. Strategies for incorporating reels in your overall Instagram plan
  6. What content you should be posting on your Stories
  7. How to track the success of your Stories

Sep 25 2020

56mins

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Rank #10: How to Target Your Dream Couple Online

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We’ve all heard these words before, ‘you need to target your ideal couple in everything you do’. But how exactly do we do that? How do you target your dream couple online? 

Sometimes it feels like the holy grail of marketing your wedding business. Luckily for you, my guest today is an absolute expert on this very subject and she’s going to be sharing all her secrets on how to make growing your business feel like a walk in the park.

In this episode we'll be covering:

  • Why targeting your ideal couple online is so important
  • How you can discover exactly who your ideal client is 
  • Strategies for being more successful at targeting couples online
  • The biggest mistake wedding pros make when it comes to targeting their dream couple
  • Why Facebook Ads and Funnels should be incorporated into your marketing plan
  • 5 Steps to targeting your ideal couple using Facebook Ads

Sep 21 2020

53mins

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