Cover image of The Brand Hole

The Brand Hole

The Brand Hole is a completely NSFW branding and business podcast that asks the question, what are the world's biggest brands horny for? Hosted by brand strategist Caitlin Barrett, each episode explor... Read more

Ranked #1

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Ep. 51: How to ask how (w/ Danya Glabau)

Ep. 51: How to ask how (w/ Danya Glabau)

When a brand gets something really, really wrong, it's often because it missed something really important about what its... Read more

8 Feb 2018

42mins

Ranked #2

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Ep 52: Why to ask how (w/ Danya Glabau)

Ep 52: Why to ask how (w/ Danya Glabau)

Special guest Danya Glabau of Implosion Labs is back for part 2 of our discussion of ethnographic research. We get into ... Read more

22 Feb 2018

43mins

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Ranked #3

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Ep 23: Horny for Start-ups

Ep 23: Horny for Start-ups

Everyone is so horny for start-ups these days: What's up with that? We tackle that question with a real-life start-up fo... Read more

6 Jul 2017

42mins

Ranked #4

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Ep 42: Horny for For-Profit Education (w/ Paula Pou)

Ep 42: Horny for For-Profit Education (w/ Paula Pou)

Shillington. Yes, that is the real name of a for-profit design college. Is it a good name? No. But, as Caitlin and speci... Read more

16 Nov 2017

41mins

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Ranked #5

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Ep 22: Horny for Talent

Ep 22: Horny for Talent

We are talking about talent with none other than Hugh Tallents, partner at cg42 and a Very Charming British Man. Why doe... Read more

29 Jun 2017

51mins

Ranked #6

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Ep 40: Horny for Not Having a Brand (w/ Dan Spiegel)

Ep 40: Horny for Not Having a Brand (w/ Dan Spiegel)

Can you truly not have a brand? Of course not. Moving on... Ultra special guest Dan Spiegel joins Caitlin to go way, way... Read more

2 Nov 2017

1hr

Ranked #7

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Ep 45: Horny for Cool Points (w/ Emma Cofer)

Ep 45: Horny for Cool Points (w/ Emma Cofer)

'Sup, cool youngs. Your fave brand here, coming at you with lit branded content that recent studies show us will increas... Read more

14 Dec 2017

44mins

Ranked #8

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Ep 5: Horny for Employee Culture

Ep 5: Horny for Employee Culture

This week in The Brand Hole, we talk about brands’ favorite culture: Employee culture. Caitlin shares some dark moments ... Read more

2 Mar 2017

42mins

Ranked #9

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Ep 35: Horny for the BEST brands (w/ Nora Geiss and Markus Hutchins)

Ep 35: Horny for the BEST brands (w/ Nora Geiss and Markus Hutchins)

THE BEST BRANDS HAVE BEEN RELEASED! That's right, Interbrand's Best Global Brands list of the top 100 brands in the worl... Read more

27 Sep 2017

1hr 6mins

Ranked #10

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Ep 3: Horny for Visions

Ep 3: Horny for Visions

This week in The Brand Hole, Caitlin confronts Mike about protecting his own name. Then we dive into the world of ~*~vis... Read more

16 Feb 2017

49mins

Ranked #11

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Ep 28: Horny for Miracle Whip

Ep 28: Horny for Miracle Whip

Paula Pou is back! Caitlin and Paula are on the road, doing their real jobs, so a short episode about one of the most po... Read more

10 Aug 2017

27mins

Ranked #12

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Ep 26: Horny for Good Brands, Horny for Bad Brands

Ep 26: Horny for Good Brands, Horny for Bad Brands

Paula Pou joins Caitlin once again, in an episode that was definitely prepared well in advance and was not in any way a ... Read more

27 Jul 2017

48mins

Ranked #13

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Ep 31: Horny for Doing Goofs (w/ Zach Broussard)

Ep 31: Horny for Doing Goofs (w/ Zach Broussard)

Brands are notoriously bad at goofs (see: April Fools' Day). Comedian Zach Broussard is good at them. So he joins Caitli... Read more

31 Aug 2017

45mins

Ranked #14

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Ep 41: Horny for Asking Better Questions (w/ Taylor Gandossy)

Ep 41: Horny for Asking Better Questions (w/ Taylor Gandossy)

How do you get to better answers? You ask better questions. Wild, right? Brand strategist Taylor Gandossy drops in to ta... Read more

9 Nov 2017

51mins

Ranked #15

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Ep 37: Horny for Sonic Branding Pt. 1 (w/ Kevin Perlmutter)

Ep 37: Horny for Sonic Branding Pt. 1 (w/ Kevin Perlmutter)

Brands can own sounds? Yeah, that's a thing. Special guest Kevin Perlmutter of Man Made Music joins today, in the first ... Read more

12 Oct 2017

34mins

Ranked #16

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Ep 27: Horny for Linguistic Disasters

Ep 27: Horny for Linguistic Disasters

Rachel Bernard, VP of verbal strategy at CBX, joins Caitlin to talk about one of the most important parts of brand namin... Read more

3 Aug 2017

52mins

Ranked #17

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Ep 33: Horny for Brand Voice (w/ Lauryn Bennett)

Ep 33: Horny for Brand Voice (w/ Lauryn Bennett)

Lauryn Bennett of Villain Branding drops into The Brand Hole today, to talk about how brands talk. What's a voice based ... Read more

14 Sep 2017

48mins

Ranked #18

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Ep 34: Horny for Telling Employees How to Live (w/Paula Pou)

Ep 34: Horny for Telling Employees How to Live (w/Paula Pou)

Today, special guest (and Caitlin's business partner) Paula Pou talks about when brands go too far in service of creatin... Read more

21 Sep 2017

40mins

Ranked #19

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Ep 25: Horny for Inventing a New Category

Ep 25: Horny for Inventing a New Category

Nick Horbaczewski, CEO of the Drone Racing League, pops in to tell us about branding something that didn't exist before.... Read more

20 Jul 2017

54mins

Ranked #20

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Ep 36: Horny for Disemvowelment (w/Natalie Balthrop)

Ep 36: Horny for Disemvowelment (w/Natalie Balthrop)

Wht th fck, brnds? Creative strategist Natalie Balthrop joins today to talk about brands dropping vowels and picking up ... Read more

5 Oct 2017

32mins

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