Cover image of The Brand Hole
(23)
Business
Comedy

The Brand Hole

Updated about 1 month ago

Business
Comedy
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The Brand Hole is a completely NSFW branding and business podcast that asks the question, what are the world's biggest brands horny for? Hosted by brand strategist Caitlin Barrett, each episode explores a different topic related to what brands crave.

Read more

The Brand Hole is a completely NSFW branding and business podcast that asks the question, what are the world's biggest brands horny for? Hosted by brand strategist Caitlin Barrett, each episode explores a different topic related to what brands crave.

iTunes Ratings

23 Ratings
Average Ratings
22
0
1
0
0

Smart, funny, great!

By Pandavan14 - Mar 10 2017
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A hilarious and introspective look at what brands are doing today. It's 💯

Entertaining and thought provoking!

By Yashka 76 - Mar 09 2017
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Felt weird in my butt after you said 'disruption.'

iTunes Ratings

23 Ratings
Average Ratings
22
0
1
0
0

Smart, funny, great!

By Pandavan14 - Mar 10 2017
Read more
A hilarious and introspective look at what brands are doing today. It's 💯

Entertaining and thought provoking!

By Yashka 76 - Mar 09 2017
Read more
Felt weird in my butt after you said 'disruption.'
Cover image of The Brand Hole

The Brand Hole

Latest release on Jun 14, 2018

The Best Episodes Ranked Using User Listens

Updated by OwlTail about 1 month ago

Rank #1: Ep. 51: How to ask how (w/ Danya Glabau)

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When a brand gets something really, really wrong, it's often because it missed something really important about what its brand means to the people who use it. And when a brand gets something really right? It might be because it tapped into a way of using its brand that it hadn't understood before.   Special guest Danya Glabau of Implosion Labs joins to explain what ethnographic research is, its value in answering "how" questions, and what to think about along the way.    Episode link: https://culanth.org/articles/741-writing-the-implosion-teaching-the-world-one   We're back in two weeks with part 2, where we'll get into why brands should use ethnographic research; how brands can find new opportunity if they're willing rethink how they recruit for, and design, research that's more inclusive; and what to do with the tools that come out of ethnographic research.

Feb 08 2018

42mins

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Rank #2: Ep 52: Why to ask how (w/ Danya Glabau)

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Special guest Danya Glabau of Implosion Labs is back for part 2 of our discussion of ethnographic research. We get into why brands should even bother with this kind of research, why they should rethink their research recruiting criteria to include input from people, groups, and perspectives they don't always consider, and what to expect when they're expecting the results of a study.

Feb 22 2018

43mins

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Rank #3: Ep 23: Horny for Start-ups

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Everyone is so horny for start-ups these days: What's up with that? We tackle that question with a real-life start-up founder, Jonnie Hallman of Cushion. We talk about starting your start-up without funding, how to exist outside of the bro-y culture of the start-up scene, Employee Larry, and why the hell there is such an obscene definition of success in the start-up world. 

thebrandhole.com

@bholepodcast on Twitter

Jul 06 2017

42mins

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Rank #4: Ep 42: Horny for For-Profit Education (w/ Paula Pou)

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Shillington. Yes, that is the real name of a for-profit design college. Is it a good name? No. But, as Caitlin and special guest Paula Pou discuss, it's hardly the worst branding offense committed by a for-profit college.  

Also: Lil Wayne went to University of Phoenix? And Shaq? SHAQ??

Nov 16 2017

41mins

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Rank #5: Ep 22: Horny for Talent

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We are talking about talent with none other than Hugh Tallents, partner at cg42 and a Very Charming British Man. Why does the business world have so many stereotypes about the people it employs? And why are they all completely true?

We talk about whether to get an MBA, how to hire, why to invest in your junior talent, and which of us can wear zebra pants. 

www.thebrandhole.com

@bholepodcast on Twitter

Jun 29 2017

51mins

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Rank #6: Ep 40: Horny for Not Having a Brand (w/ Dan Spiegel)

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Can you truly not have a brand? Of course not. Moving on...

Ultra special guest Dan Spiegel joins Caitlin to go way, way, waaaaay off topic into the stuff that really matters: how to handle having to pee during client meetings, looking important during a presentation, and giving Amazon the keys to your house. 

Nov 02 2017

1hr

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Rank #7: Ep 45: Horny for Cool Points (w/ Emma Cofer)

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'Sup, cool youngs. Your fave brand here, coming at you with lit branded content that recent studies show us will increase engagement and favorability. 

Special guest Emma Cofer of Lippincott joins to talk about a request we hear a lot from brands: help us be cool. What IS cool? You won't be surprised to find out that there are frameworks out there, which will help you to nail an alien's idea of what is cool. Good luck out there, brands! 

Dec 14 2017

44mins

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Rank #8: Ep 5: Horny for Employee Culture

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This week in The Brand Hole, we talk about brands’ favorite culture: Employee culture. Caitlin shares some dark moments from her time at Martha Stewart Living Omnimedia and leads Mike in the Walmart cheer—butt shimmy and all. Then we talk about Chick-Fil-A, In-N-Out, and finding religion at the bottom of a fry bag. Oh, and about treating workers with basic respect (and providing decent compensation) before pursuing a big ol’ juicy employer brand.

Listen for a very special *splurge alert* if you want to get your hands on some B-Hole buttons that Caitlin splurged on.

@bholepodcast on Twitter

@thebrandhole on Instagram

www.thebrandhole.com

Mar 02 2017

42mins

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Rank #9: Ep 35: Horny for the BEST brands (w/ Nora Geiss and Markus Hutchins)

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THE BEST BRANDS HAVE BEEN RELEASED! That's right, Interbrand's Best Global Brands list of the top 100 brands in the world is LIVE. 

Special guests Nora Geiss and Markus Hutchins join Caitlin to question absolutely everything about this list, from its theme to its methodology to the dollar values attached to these brands...and then we all admit that the list still matters and is important anyway. 

www.bestglobalbrands.com to see the list and download the report—let us know how you feel about the list!

Sep 27 2017

1hr 6mins

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Rank #10: Ep 3: Horny for Visions

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This week in The Brand Hole, Caitlin confronts Mike about protecting his own name. Then we dive into the world of ~*~visions~*~, and why brands get all out of breath for their own. Have you ever wondered what Chili's brand vision is? Probably not, but you're about to find out how lame it is anyway. Same goes for Tyson, Hormel, Amazon, Uber, and Rite Aid. Then we read some bizarre futuristic fiction from Siemens, and wonder what Tesla's recent name change really means to Vision Lord Elon Musk. 

@bholepodcast on Twitter

www.thebrandhole.com

Feb 16 2017

49mins

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Rank #11: Ep 28: Horny for Miracle Whip

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Paula Pou is back! Caitlin and Paula are on the road, doing their real jobs, so a short episode about one of the most polarizing issues in America today: Miracle Whip.

We ask and answer critical questions such as:

  • Why's it called that?
  • Wait, what is it if it's not mayo?
  • They want me to keep an open WHAT?
  • What's wrong with you if you like it?

And more! (But not that much more because we have to go to a meeting.)

Aug 10 2017

27mins

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Rank #12: Ep 26: Horny for Good Brands, Horny for Bad Brands

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Paula Pou joins Caitlin once again, in an episode that was definitely prepared well in advance and was not in any way a last-minute concept. We review MIT Technology Review's 50 Smartest Companies for 2017, a list that in no way was developed to be judged by brand experts, and we judge it. We judge it hard. 

thebrandhole.com

Jul 27 2017

48mins

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Rank #13: Ep 31: Horny for Doing Goofs (w/ Zach Broussard)

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Brands are notoriously bad at goofs (see: April Fools' Day). Comedian Zach Broussard is good at them. So he joins Caitlin today to talk about some of the best goofs he's done and if brands listen verrrrrrry closely, they might learn something. 

For more info on Zach's latest goof, check out the New York Sorta Marathon here: https://www.kickstarter.com/projects/1683069409/the-new-york-sorta-marathon

Aug 31 2017

45mins

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Rank #14: Ep 41: Horny for Asking Better Questions (w/ Taylor Gandossy)

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How do you get to better answers? You ask better questions. Wild, right? Brand strategist Taylor Gandossy drops in to talk about all the ways we could be asking better questions as we're building brands, growing brands, and taking brands apart to put them back together. 

Nov 09 2017

51mins

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Rank #15: Ep 37: Horny for Sonic Branding Pt. 1 (w/ Kevin Perlmutter)

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Brands can own sounds? Yeah, that's a thing. Special guest Kevin Perlmutter of Man Made Music joins today, in the first of two episodes, to explain sonic branding. What is it? What does it include? Is it just, like, jingles? (Spoiler: NO.)

Next week we get into when sonic branding goes wrong, so subscribe to hear part 2.

www.thebrandhole.com

Oct 12 2017

34mins

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Rank #16: Ep 27: Horny for Linguistic Disasters

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Rachel Bernard, VP of verbal strategy at CBX, joins Caitlin to talk about one of the most important parts of brand naming: making sure it's not incredibly offensive. We get into why we check for linguistic issues, what we look for, and, most importantly, we tell tales of all the ridiculous disasters we uncover (or create).

www.thebrandhole.com

Aug 03 2017

52mins

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Rank #17: Ep 33: Horny for Brand Voice (w/ Lauryn Bennett)

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Lauryn Bennett of Villain Branding drops into The Brand Hole today, to talk about how brands talk. What's a voice based on? Who should use it, and how? And when does it get in the way of clarity?

Sep 14 2017

48mins

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Rank #18: Ep 34: Horny for Telling Employees How to Live (w/Paula Pou)

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Today, special guest (and Caitlin's business partner) Paula Pou talks about when brands go too far in service of creating "brand experiences": when they tell their employees, like, how to be a person. From personal hygiene to jaywalking to encouraging criticism of fellow employees, brands try to control how employees look, speak, and behave in ways that create a job on top of their actual job.

Sep 21 2017

40mins

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Rank #19: Ep 25: Horny for Inventing a New Category

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Nick Horbaczewski, CEO of the Drone Racing League, pops in to tell us about branding something that didn't exist before. Like a Drone Racing League, for instance.

We talk about building a brand and business at the intersection of sports, technology, media, and entertainment. And then Nick tells Caitlin about the future of robot sports and she freaks the hell out and hates it. (Zorlon IS number one, though.)

thebrandhole.com

@bholepodcast on Twitter

Jul 20 2017

54mins

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Rank #20: Ep 36: Horny for Disemvowelment (w/Natalie Balthrop)

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Wht th fck, brnds? Creative strategist Natalie Balthrop joins today to talk about brands dropping vowels and picking up a whole lot of obnoxious brand baggage. From the simple dropped "e" in Flickr to vowel-free BHLDN, we dig into the many ways brands give up A, E, I, O, and U (occasionally Y, sure). Help us put an end to the War on Vowels!

www.thebrandhole.com

Oct 05 2017

32mins

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