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The Brand Hole

The Brand Hole is a completely NSFW branding and business podcast that asks the question, what are the world's biggest brands horny for? Hosted by brand strategist Caitlin Barrett, each episode explor... Read more

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Ep 58: Brands just wanna have Pride (w/ John Olson)

Ep 58: Brands just wanna have Pride (w/ John Olson)

It's June, everyone, and you know what that means: every brand is gay. During Pride month, rainbows are everywhere: in s... Read more

14 Jun 2018

36mins

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Ep 57: P&G's long battle against satanic panic (w/ Smo)

Ep 57: P&G's long battle against satanic panic (w/ Smo)

This week, we welcome animator and satanic-panic enthusiast Smo to the show (Smomotion.com). This story has everything: ... Read more

17 May 2018

46mins

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Ep. 56: Mascots, mascots, mascots, pt. 2 (w/ Robert Dean)

Ep. 56: Mascots, mascots, mascots, pt. 2 (w/ Robert Dean)

Last episode, we covered the rich backstories of some of the most iconic brand mascots. This episode, we get into some o... Read more

3 May 2018

43mins

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Ep. 55: Mascots, mascots, mascots, pt. 1 (w/ Robert Dean)

Ep. 55: Mascots, mascots, mascots, pt. 1 (w/ Robert Dean)

Poppin' Fresh. Horatio Magellan Crunch. Ernest J. Keebler. The characters that brands invent to sell us shit, yet someho... Read more

19 Apr 2018

33mins

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Ep 54: Branding + accessibility + you, pt.2 (w/ Dan Hendrickson)

Ep 54: Branding + accessibility + you, pt.2 (w/ Dan Hendrickson)

Dan Hendrickson of Volum8 is back in The Brand Hole this week with more on digital accessibility. Whose job is it to "ow... Read more

5 Apr 2018

36mins

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Ep 53: Branding + accessibility + you (w/ Dan Hendrickson)

Ep 53: Branding + accessibility + you (w/ Dan Hendrickson)

It turns out, there's more brands can do to be accessible than avoid yellow type on white (though that's still bad too).... Read more

22 Mar 2018

36mins

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Ep 52: Why to ask how (w/ Danya Glabau)

Ep 52: Why to ask how (w/ Danya Glabau)

Special guest Danya Glabau of Implosion Labs is back for part 2 of our discussion of ethnographic research. We get into ... Read more

22 Feb 2018

43mins

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Ep. 51: How to ask how (w/ Danya Glabau)

Ep. 51: How to ask how (w/ Danya Glabau)

When a brand gets something really, really wrong, it's often because it missed something really important about what its... Read more

8 Feb 2018

42mins

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Ep 50: Horny for Our 50th Episode (w/ Your Favorite Guests)

Ep 50: Horny for Our 50th Episode (w/ Your Favorite Guests)

Holy 50th episode. It's crammed full of the professional advice you crave, and the returning guests you can't get enough... Read more

25 Jan 2018

48mins

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Ep 49: Horny for the Asian Century (w/ Michael Mitchell)

Ep 49: Horny for the Asian Century (w/ Michael Mitchell)

Brand strategist Michael Mitchell flew all the way from Singapore to record this episode about what's going on with bran... Read more

18 Jan 2018

58mins

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