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The Copyblogger Podcast with Tim Stoddart: Content Marketing, Copywriting, and Entrepreneurship

The Copyblogger Podcast is a weekly show hosted by Tim Stoddart. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

Weekly hand curated podcast episodes for learning

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The best episodes ranked using user listens.

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Copyblogger Book Club: Winning the Story Wars

We love books at Copyblogger! Today, we’re digging into Jonah Sachs’ Winning the Story Wars. Stepping into the world of meaning-making means stepping onto a high-stakes battlefield where important stories compete.”– Jonah Sachs, Winning the Story Wars When Sachs wrote his book in 2012, the phrase “Story Wars” seemed like it might be putting things... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

22mins

6 Feb 2017

Rank #1

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3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

19mins

17 Jun 2019

Rank #2

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Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills

A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode, Jessica and I talk about: Business (especially digital... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

33mins

11 Mar 2019

Rank #3

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Consistency Will Take You Further

In this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of building an audience, and the time-tested secret that helped him get to more than 35,000 subscribers today. In this episode, Darrell and Matt talked... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

42mins

2 Oct 2019

Rank #4

Most Popular Podcasts

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5 Essential Copywriting Techniques from Copyblogger

If marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Persuasive copywriting is a big part of what Copyblogger is all about. In this episode, I pull a few posts out of our archive,... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

18mins

22 Oct 2018

Rank #5

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How to Write Content That Resonates, Featuring Stefanie Flaxman

Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there. Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…,” for a very large audience of online writers and entrepreneurs. In this week’s conversation, Darrell and Stefanie dig into her mission to help create content that persuades, converts, and helps fellow online marketers stand out from the competition. In this episode, Darrell and Stefanie talked about: How to get started creating compelling content that resonates with your audience Why understanding your customer is the foundation for attracting and keeping their attention How to return to a younger version of yourself to build empathy The secrets for beating content writer’s block and lifting your content to the next level Why your writing needs to be clear, detailed, and written with a specific person in mind The counterintuitive methods for writing hyper-specific content And much more! The Show Notes Copyblogger.com Free Workshop — How to Transform Your Writing into Content That Gets Shared Meticulously Edit Your Own Writing: The Traffic Light Revision Technique Attract Better Clients and Customers with the ‘Chuckle Point’ Technique Why Content Marketers Need Editors Darrell on Twitter Tim on Twitter--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

39mins

16 Mar 2020

Rank #6

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Seth Godin and How to Create Change

A conversation about what matters in marketing and business. I was delighted to be able to catch up with our friend and one of my favorite teachers, Seth Godin. In this 19-minute conversation, we talk about: The fundamental shift in how Seth sees marketing differently His thoughts on fake news and the “post-truth” online environment... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

18mins

16 Apr 2018

Rank #7

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5 Stinky Sardine Secrets to Make Your Content More Fascinating

How to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it. So how can we make our content more fascinating? You can start by thinking about what... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

23mins

8 Oct 2018

Rank #8

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How to Get More of the Right Things Done

Productivity coach Charlie Gilkey talks about going from ideas to completed projects — and how to take a more balanced approach to getting it all done. We all have amazing ideas for projects. What we don’t all have is amazing finished projects. Charlie Gilkey is on a mission to help you out with that. In... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

29mins

16 Sep 2019

Rank #9

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3 Skills to Master to Become a Marketing Badass this Year

Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either. Hope your new year is going well! Brian Clark and I have had some great conversations about what we want to write and teach in the new year,... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

15mins

9 Jul 2018

Rank #10

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10 Quality Factors Search Engines Need to See on Your Site

What do the search engines mean by a “high quality site”? While technical SEO still exists, a huge chunk of modern search engine optimization consists of “generating high-quality content.” So what does that mean? When a search engine ‘bot looks at your site, what kinds of things is it looking for? In this 23-minute episode,... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

23mins

19 Feb 2018

Rank #11

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How to Write an Epic Blog Post, Part 1: Thinking and Research

New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. What’s the best antidote to the glut of content? Better content. Much better content. This episode is the start of a three-part series on how to write a genuinely remarkable piece of content. In this 18-minute... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

17mins

24 Jun 2019

Rank #12

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How to Write (Much Better) Blog Comments

Seems simple enough, right? Then how come so many people are terrible at it? In principle, leaving a comment on someone’s blog, podcast, or social media account doesn’t seem too tricky. Enter your name and other info, write down your thought, and click Post Comment. In practice, too many folks leave comments that are weak,... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

19mins

31 Jul 2017

Rank #13

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How to Get (and Keep) Clients in Uncertain Times, Featuring Leah Neaderthal

The sales coach and founder of Smart Gets Paid, Leah Neaderthal, returned to talk with host Darrell Vesterfelt about how to mentally and practically approach your business in these trying and uncertain times (and why you might not need to “pivot”). In this week’s conversation, Darrell and Leah go into more in-depth strategies to “… master business development,” and keep those critical clients happy during times when everyone has a heightened sense of anxiety and fear. In this episode, Darrell and Leah discussed: How Leah started her own business … right on the heels of a recession The two most important marketing tools to laser-focus right now Why your clients need “painkillers, not vitamins” How you should view your pipeline and client’s buying behaviors Why it’s more important than ever to be visible and valuable Creative solutions for making yourself the safest option How to provide a sense of stability for your clients (past, present, and future) And much more! The Show Notes Smart Gets Paid Leah Neaderthal on LinkedIn Darrell on Twitter--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

33mins

13 Apr 2020

Rank #14

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7 Powerful Content Strategies Borrowed from Advertising Masters

The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, video) can be strengthened by adapting techniques from the world of direct response copywriting. Today, Sonia drills into some specific techniques and approaches that we can profitably swipe from our direct response brothers and sisters. In this 24-minute... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

23mins

26 Sep 2016

Rank #15

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13 Ways of Looking at a Headline

Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard to come up with ideas! Fortunately, there are lots of structures out there you can use to spark... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

19mins

3 Jun 2019

Rank #16

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7 Ways to Boost Your Creativity

There’s so much content marketing out there that’s perfectly ok … but it lacks creative spark. Here are some ways you can get more vitality into your blog posts, videos, and podcasts. When we write, day-in and day-out, it’s easy for things to get a little stale. In this 16-minute episode, I talk about some... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

16mins

13 Aug 2018

Rank #17

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How to Turn Pro as a Freelance Writer

Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer. In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for freelancers, and why he created a coaching business to “help writers … earn more in less time doing work they love for better clients.” In this episode, Darrell and Ed talked about: How Ed transitioned to a full-time freelance copywriter (with no writing background) The moment he narrowed down to his target market and the rapid change that followed What your prospects really want to know about you Short-term vs long-term mindset, and building a freelance career that you love Why “hope” is not a professional strategy Proven strategies for building recurring income and clients Why luck is a myth, and why you should never trade your time for money And much more … The Show Notes Copyblogger.com High-Income Business Writing High-Income Business Writing Podcast Follow Ed On Twitter Darrell on Twitter Tim on Twitter Darrell on Tim’s Podcast--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

49mins

3 Feb 2020

Rank #18

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Get 10 Content Marketing Boosters in 20 Minutes

“Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your business goals, it’s an important place to put your focus. It... Listen to episode--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

18mins

15 Apr 2019

Rank #19

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The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit

ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email. Nathan Barry founded his company to help founders, creators, and digital marketers serve their audiences better with email … and earn a living doing it. ConvertKit is an “email marketing company for creators” that offers its users powerful segmentation and automation tools without a lot of resources to implement. In this week’s episode, Darrell and Nathan dig into email marketing from beginner to advanced, including: Nathan’s early views on digital marketing and why his core values haven’t changed How to build your audience (the right way) Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottos The right time to build a product or sell something to your email list Why email is still the central hub for building your business And best practices for cleaning your list The Show Notes Copyblogger.com Nathan’s Website Nathan on Twitter ConverKit The Future Belongs to Creators [Podcast] Resources Mentioned: Article: The ladders of wealth creation: a step-by-step roadmap to building wealth Article: Endure long enough to get noticed Article: Be Everywhere: Building a Profitable BRAND by Thinking Outside the Blog by Pat Flynn Darrell on Twitter Tim on Twitter--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

38mins

30 Mar 2020

Rank #20