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The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

Updated 6 days ago

Rank #85 in Careers category

Business
Careers
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The Copyblogger Podcast is a weekly show hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

Read more

The Copyblogger Podcast is a weekly show hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

iTunes Ratings

277 Ratings
Average Ratings
232
18
6
13
8

Nice tone, very informative

By Byrd4I - Jan 13 2018
Read more
Always a pleasure to listen to this podcast.

mindblowing

By Ehab Mohsen - Apr 17 2017
Read more
this podcast is gold ... every episode.

iTunes Ratings

277 Ratings
Average Ratings
232
18
6
13
8

Nice tone, very informative

By Byrd4I - Jan 13 2018
Read more
Always a pleasure to listen to this podcast.

mindblowing

By Ehab Mohsen - Apr 17 2017
Read more
this podcast is gold ... every episode.
Cover image of The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

Latest release on Apr 13, 2020

Read more

The Copyblogger Podcast is a weekly show hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

Rank #1: 3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

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Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.... Listen to episode

Jun 17 2019

19mins

Play

Rank #2: The One-Two Punch that Creates the Most Successful Copywriters

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In the copywriting world, some of us are poets and some of us are killers. The really great ones are a blend of both. William Maynard once said, Most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end, killers as a means to an end. And advertising legend... Listen to episode

Jul 28 2016

19mins

Play

Rank #3: 3 Skills to Master to Become a Marketing Badass this Year

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Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either. Hope your new year is going well! Brian Clark and I have had some great conversations about what we want to write and teach in the new year,... Listen to episode

Jul 09 2018

15mins

Play

Rank #4: 10 Quality Factors Search Engines Need to See on Your Site

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What do the search engines mean by a “high quality site”? While technical SEO still exists, a huge chunk of modern search engine optimization consists of “generating high-quality content.” So what does that mean? When a search engine ‘bot looks at your site, what kinds of things is it looking for? In this 23-minute episode,... Listen to episode

Feb 19 2018

23mins

Play

Rank #5: Real Talk about Generating High-Quality Content

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Thoughts on how to create really good content … without a huge team or an unlimited budget Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even if you don’t have all the time and money in the world. In this 29-minute episode, I chat with Ronell... Listen to episode

Jan 21 2019

29mins

Play

Rank #6: The Self-Reliant Entrepreneur, with John Jantsch

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In this episode, Darrell talks to John Jantsch — the founder of Duct Tape Marketing — about his new book titled The Self-Reliant Entrepreneur. The two talk extensively about the why behind entrepreneurship, and how writers like Emerson and Thoreau give lessons to modern-day entrepreneurs. In this episode, Darrell and John talked about: Where John... Listen to episode

Oct 23 2019

27mins

Play

Rank #7: 5 Essential Copywriting Techniques from Copyblogger

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If marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Persuasive copywriting is a big part of what Copyblogger is all about. In this episode, I pull a few posts out of our archive,... Listen to episode

Oct 22 2018

18mins

Play

Rank #8: 5 Stinky Sardine Secrets to Make Your Content More Fascinating

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How to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it. So how can we make our content more fascinating? You can start by thinking about what... Listen to episode

Oct 08 2018

23mins

Play

Rank #9: Consistency Will Take You Further

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In this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of building an audience, and the time-tested secret that helped him get to more than 35,000 subscribers today. In this episode, Darrell and Matt talked... Listen to episode

Oct 02 2019

42mins

Play

Rank #10: Fix These 3 Points of Failure to Get Better Results for Your Content

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A quick three-step check to make any piece of content more interesting and more effective. While doing critiques for our private community of content marketers, I noticed a pattern emerging. That pattern turned into three quick checks you can do for any piece of content. Try looking over your last few podcasts or blog posts... Listen to episode

Jul 23 2018

16mins

Play

Rank #11: How to Write an Epic Blog Post, Part 1: Thinking and Research

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New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. What’s the best antidote to the glut of content? Better content. Much better content. This episode is the start of a three-part series on how to write a genuinely remarkable piece of content. In this 18-minute... Listen to episode

Jun 24 2019

17mins

Play

Rank #12: Why the Future Is Still Email

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In this episode Brian Clark and Darrell Vesterfelt dive deep into the topic of email. Think email is an outdated tool? Think again. After learning some interesting data, you might reconsider past conceptions about the most powerful tool on the internet. In this episode, Brian and Darrell talked about: Why email isn’t even close to... Listen to episode

Sep 09 2019

35mins

Play

Rank #13: Creative Strategies for Content Writers

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This week, I talk with copywriter and content creator Kaleigh Moore about her tips for staying productive and creative. Content marketing isn’t an easy game — and when you create content for clients, you need to develop strong skills and habits to keep the creativity flowing. In this 21-minute episode, I talk with writer Kaleigh... Listen to episode

Mar 20 2017

21mins

Play

Rank #14: 7 Powerful Content Strategies Borrowed from Advertising Masters

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The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, video) can be strengthened by adapting techniques from the world of direct response copywriting. Today, Sonia drills into some specific techniques and approaches that we can profitably swipe from our direct response brothers and sisters. In this 24-minute... Listen to episode

Sep 26 2016

23mins

Play

Rank #15: How to Get More of the Right Things Done

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Productivity coach Charlie Gilkey talks about going from ideas to completed projects — and how to take a more balanced approach to getting it all done. We all have amazing ideas for projects. What we don’t all have is amazing finished projects. Charlie Gilkey is on a mission to help you out with that. In... Listen to episode

Sep 16 2019

29mins

Play

Rank #16: 7 Ways to Boost Your Creativity

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There’s so much content marketing out there that’s perfectly ok … but it lacks creative spark. Here are some ways you can get more vitality into your blog posts, videos, and podcasts. When we write, day-in and day-out, it’s easy for things to get a little stale. In this 16-minute episode, I talk about some... Listen to episode

Aug 13 2018

16mins

Play

Rank #17: 13 Ways of Looking at a Headline

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Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard to come up with ideas! Fortunately, there are lots of structures out there you can use to spark... Listen to episode

Jun 03 2019

19mins

Play

Rank #18: 3 Content Marketing Strategy Fails (and How to Fix Them)

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No, content marketing strategy is not “make a whole bunch of spaghetti and see what sticks to the wall.” “How come my content marketing isn’t working?” This is a great question … and the answer isn’t necessarily, “you need to create more content.” Often, you aren’t creating the right kind of content — the kind... Listen to episode

Jan 23 2017

21mins

Play

Rank #19: 5 Mindset Habits that Actually Work

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There’s so much mindset advice out there to make you more successful … but is it doing you more harm than good? A lot of advice about business and success focuses on mindset — those mental habits we can adopt to make ourselves more productive and effective. In my experience (and my reading of the... Listen to episode

Apr 03 2017

21mins

Play

Rank #20: Storytelling for Modern Content Marketing (Part 1 of 2)

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Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 1 of a 2-part episode.) We all know that stories are powerful — but sometimes it’s hard to know how to tell stories that... Listen to episode

Feb 26 2018

18mins

Play

How to Get (and Keep) Clients in Uncertain Times, Featuring Leah Neaderthal

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The sales coach and founder of Smart Gets Paid, Leah Neaderthal, returned to talk with host Darrell Vesterfelt about how to mentally and practically approach your business in these trying and uncertain times (and why you might not need to “pivot”).

In this week’s conversation, Darrell and Leah go into more in-depth strategies to “… master business development,” and keep those critical clients happy during times when everyone has a heightened sense of anxiety and fear.

In this episode, Darrell and Leah discussed:

  • How Leah started her own business … right on the heels of a recession
  • The two most important marketing tools to laser-focus right now
  • Why your clients need “painkillers, not vitamins”
  • How you should view your pipeline and client’s buying behaviors
  • Why it’s more important than ever to be visible and valuable
  • Creative solutions for making yourself the safest option
  • How to provide a sense of stability for your clients (past, present, and future)
  • And much more!

The Show Notes

Apr 13 2020

33mins

Play

The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit

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ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email.

Nathan Barry founded his company to help founders, creators, and digital marketers serve their audiences better with email … and earn a living doing it.

ConvertKit is an “email marketing company for creators” that offers its users powerful segmentation and automation tools without a lot of resources to implement.

In this week’s episode, Darrell and Nathan dig into email marketing from beginner to advanced, including:

  • Nathan’s early views on digital marketing and why his core values haven’t changed
  • How to build your audience (the right way)
  • Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottos
  • The right time to build a product or sell something to your email list
  • Why email is still the central hub for building your business
  • And best practices for cleaning your list

The Show Notes

Resources Mentioned:

Mar 30 2020

38mins

Play

How to Write Content That Resonates, Featuring Stefanie Flaxman

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Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there.

Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…,” for a very large audience of online writers and entrepreneurs.

In this week’s conversation, Darrell and Stefanie dig into her mission to help create content that persuades, converts, and helps fellow online marketers stand out from the competition.

In this episode, Darrell and Stefanie talked about:

  • How to get started creating compelling content that resonates with your audience
  • Why understanding your customer is the foundation for attracting and keeping their attention
  • How to return to a younger version of yourself to build empathy
  • The secrets for beating content writer’s block and lifting your content to the next level
  • Why your writing needs to be clear, detailed, and written with a specific person in mind
  • The counterintuitive methods for writing hyper-specific content
  • And much more!

The Show Notes

Mar 16 2020

39mins

Play

How to Conquer Your Fear of Selling, with Leah Neaderthal

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The founder of Smart Gets Paid and sales coach for women entrepreneurs, Leah Neaderthal, joined host Darrell Vesterfelt this week to talk about strategies to “… master business development and land higher-paying consulting clients.”

In this week’s conversation, Darrell and Leah dig into her unique methodology, the how of selling, and untangling the myths of doing effective client work.

In this episode, Darrell and Leah talked about:

  • How Leah overcame introversion and her fears of selling
  • The “signed” methodology she discovered from reading 65 books related to the sales process
  • Why you need to understand the fundamentals of your sales pipeline
  • How to talk about what you do as a value proposition
  • Why asking smarter questions is at the heart of closing
  • The difference between good clients and bad clients
  • Why recognizing commitment bias can save you time and money
  • And much more!

The Show Notes

Mar 09 2020

31mins

Play

How to Build Remarkable Products to Grow Your Business, with Ramit Sethi

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This week on The Copyblogger Podcast, Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Sethi.

In this week’s conversation, Tim and Ramit dig into tricks for great copywriting, going for “big wins” to move the needle in your life and business, and product development that serves your audience better.

In this episode, Tim and Ramit talked about:

  • How Ramit defines a “rich life” and the origins of the concept of “big wins”
  • $3 questions vs. $30,000 questions
  • The myth of shrinking attention spans and the value of long-form copy
  • Why you need to challenge your own assumptions about the best channels for your business
  • Suggestions on how to get started
  • And much more!

The Show Notes

Mar 02 2020

50mins

Play

What You Should Talk about on Your Podcast, with Tara McMullin

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Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers.

In this week’s conversation, Darrell and Tara dive into what you should be talking about on your podcast, and how you can use content strategy to drive business growth.

In this episode, Darrell and Tara talked about:

  • How Tara got into podcasting
  • The importance of pivoting for podcasters
  • How to decide what content resonates most with your audience
  • Why you need to start your podcast content strategy with the right questions
  • How to use your value proposition to determine the premise of your show
  • Why the positioning of your podcast is so critical to discovery
  • Suggestions to overcome analysis paralysis
  • And much, much more!

The Show Notes

Feb 17 2020

34mins

Play

How to Win at Search in 2020

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This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers.

In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses.

In this episode, Darrell and Tim talked about:

  • Why it’s a mistake to ignore the basics of SEO
  • The importance of establishing yourself as an authority
  • How to set yourself apart from your competition through positioning
  • Tools that any good SEO needs to utilize
  • 3 fundamental things you can do to make Google love your website
  • Commonly undervalued strategies for building your backlink profile
  • Keys to proper site and content structure for optimal SEO
  • Location-based search and Google My Business for beginners
  • And a teaser for a free SEO workshop by Copyblogger

The Show Notes

Tools Mentioned:

Feb 10 2020

40mins

Play

How to Turn Pro as a Freelance Writer

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Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer.

In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for freelancers, and why he created a coaching business to “help writers … earn more in less time doing work they love for better clients.”

In this episode, Darrell and Ed talked about:

  • How Ed transitioned to a full-time freelance copywriter (with no writing background)
  • The moment he narrowed down to his target market and the rapid change that followed
  • What your prospects really want to know about you
  • Short-term vs long-term mindset, and building a freelance career that you love
  • Why “hope” is not a professional strategy
  • Proven strategies for building recurring income and clients
  • Why luck is a myth, and why you should never trade your time for money
  • And much more …

The Show Notes

Feb 03 2020

49mins

Play

How You Talk to People Matters: Marketing Segmentation and Personalization, with Brennan Dunn of RightMessage

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Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.

In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.

In this episode, Darrell and Brennan talked about:

  • How Brennan got his start as an online entrepreneur
  • Why you may not be doing as much segmentation and personalization as you need to be
  • How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list
  • Why RightMessage is like MadLibs for your email marketing
  • The staggering difference personalized content can make for your brand
  • Tips and tricks on how and where to get started
  • Why personalization is so much more than email
  • And more …

The Show Notes

Other Tools We Talked About:

Jan 27 2020

35mins

Play

Podcasting Still Matters, with Pat Flynn from Smart Passive Income

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In this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms.

These days it seems like everyone has a podcast, but there are some pretty staggering stats that show podcasting is just as viable for connecting with an audience as it ever has been.

In this episode, Darrell and Pat talked about:

  • How Pat got his start in podcasting, and why
  • Why its not too late to start a podcast
  • The reason you don’t need to break the bank or get in the weeds launching your show
  • Why podcast production gets easier by the minute
  • The power of storytelling and teaching in content production
  • How Pat’s podcast strategy has changed over the years and the 20% rule he uses
  • An examination of Super Fans and their importance for your business
  • And a defense of self-publishing

The Show Notes

Jan 21 2020

43mins

Play

The New Look Copyblogger in 2020

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Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020.

Darrell and Tim also also share strategies from behind the scenes.

In this episode, Darrell and Tim talked about:

  • How Copyblogger is restructuring its content and how
  • Why traditional content marketing distribution is outdated
  • The renewed importance of “series-style” content
  • Why user experience and serving your audience is still priority #1
  • Tips, tricks, and the technical side of strategic SEO
  • How a couple of dynamite pieces of content can completely change your inbound traffic
  • Why 90% of your content will never be seen (and how to change that)
  • Successful examples of modern content strategy, and a teaser for the new Copyblogger member opportunity

The Show Notes

Jan 14 2020

40mins

Play

New Year, New Copyblogger

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In this episode, Darrell and Brian share about a new change to Copyblogger Media, and expose some of their exciting plans for the future of Copyblogger in 2020! Brian, Darrell, and Tim Stoddart also explore the future of content marketing. In this episode, Brian, Darrell, and Tim talked about: How Copyblogger’s hierarchy and business model... Listen to episode

Jan 08 2020

29mins

Play

The Self-Reliant Entrepreneur, with John Jantsch

Podcast cover
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In this episode, Darrell talks to John Jantsch — the founder of Duct Tape Marketing — about his new book titled The Self-Reliant Entrepreneur. The two talk extensively about the why behind entrepreneurship, and how writers like Emerson and Thoreau give lessons to modern-day entrepreneurs. In this episode, Darrell and John talked about: Where John... Listen to episode

Oct 23 2019

27mins

Play

Consistency Will Take You Further

Podcast cover
Read more
In this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of building an audience, and the time-tested secret that helped him get to more than 35,000 subscribers today. In this episode, Darrell and Matt talked... Listen to episode

Oct 02 2019

42mins

Play

The Past, Present, and Future of Online Learning

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In this episode, Brian Clark and Darrell Vesterfelt talk about the past, present, and future of online education. Brian shares about his most recent product and launch, and he and Darrell compare notes on how things have changed over the years. In this episode, Brian and Darrell talked about: What inspired Brian to launch a... Listen to episode

Sep 25 2019

37mins

Play

How to Get More of the Right Things Done

Podcast cover
Read more
Productivity coach Charlie Gilkey talks about going from ideas to completed projects — and how to take a more balanced approach to getting it all done. We all have amazing ideas for projects. What we don’t all have is amazing finished projects. Charlie Gilkey is on a mission to help you out with that. In... Listen to episode

Sep 16 2019

29mins

Play

Why the Future Is Still Email

Podcast cover
Read more
In this episode Brian Clark and Darrell Vesterfelt dive deep into the topic of email. Think email is an outdated tool? Think again. After learning some interesting data, you might reconsider past conceptions about the most powerful tool on the internet. In this episode, Brian and Darrell talked about: Why email isn’t even close to... Listen to episode

Sep 09 2019

35mins

Play

What’s Next for Copyblogger Media?

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In this episode, Brian Clark hosts the Copyblogger FM podcast for the first time, and reveals — among other things — why he’s returning to Copyblogger and aiming to reinvent it along with new partner Darrell Vesterfelt. Brian shares some exciting news about the future of Copyblogger Media, along with his co-host and new business... Listen to episode

Sep 03 2019

35mins

Play

How Smart, Nimble Companies Are Using Webinars Today

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Copywriter and webinar strategist Beth Hayden talks about some of the most effective ways companies are using webinars. Some people feel that webinars seem a bit old-fashioned. But there are a lot of fresh, effective ways that smart companies are using webinars for lead generation, prospect maturation, and customer retention … as well as getting... Listen to episode

Aug 26 2019

27mins

Play

The Clarity Method: A Conversation with Tim Brownson

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Tim Brownson talks about how we can use our values to design our businesses and make wiser decisions. Tim Brownson has been coaching (and teaching coaches) for decades. In that time he discovered that working with clients’ values is one of the most useful tools for change. His new book, The Clarity Method, explains his... Listen to episode

Aug 19 2019

21mins

Play

iTunes Ratings

277 Ratings
Average Ratings
232
18
6
13
8

Nice tone, very informative

By Byrd4I - Jan 13 2018
Read more
Always a pleasure to listen to this podcast.

mindblowing

By Ehab Mohsen - Apr 17 2017
Read more
this podcast is gold ... every episode.