Since 2020, we've been collecting, analyzing and publishing hard numbers so gym owners get the info they need to improve their businesses. No one else has. In this episode, Chris Cooper will tell you why the annual "State of the Industry" report is so important and why we need your help to make it even better this year.We're collecting data right now, and we're inviting you to spend about six minutes entering your numbers here.Please take a few minutes to fill out the survey. Your data will help us to complete our guide—an unbiased, comprehensive and illuminating snapshot of the microgym industry. You'll get the final report in mid-November for free. Use it with our compliments to grow your gym business!Links2023 State of the Industry Survey for Gym OwnersBook a CallGym Owners United0:26 - What’s good advice?4:56 - Why do our survey?9:04 - Collective power11:09 - Why track metrics?12:29 - 6 Key Metrics

Since 2020, we've been collecting, analyzing and publishing hard numbers so gym owners get the info they need to improve their businesses. No one else has. In this episode, Chris Cooper will tell you why the annual "State of the Industry" report is so important and why we need your help to make it even better this year. We're collecting data right now, and we're inviting you to spend about six minutes entering your numbers <a href="https://forms.gle/DbL21jtyJyJefDR88" rel="nofollow" target="_blank">here</a>. Please take a few minutes to fill out the survey. Your data will help us to complete our guide—an unbiased, comprehensive and illuminating snapshot of the microgym industry. You'll get the final report in mid-November for free. Use it with our compliments to grow your gym business! Links<a href="https://youtu.be/oP6zlSx6efs" rel="nofollow" target="_blank"> </a> <a href="https://forms.gle/DbL21jtyJyJefDR88" rel="nofollow" target="_blank">2023 State of the Industry Survey for Gym Owners</a> <a href="https://twobrainbusiness.com/book-a-call/" rel="nofollow" target="_blank">Book a Call</a> <a href="http://www.gymownersunited.com/" rel="nofollow" target="_blank">Gym Owners United</a> 0:26 - What’s good advice? 4:56 - Why do our survey? 9:04 - Collective power 11:09 - Why track metrics? 12:29 - 6 Key Metrics

Calling all Gym Owners: Our 2023 State of the Industry Survey

So you're a gym owner—that means you've got to grind and can't ever take a vacation, right?Wrong. In this episode, Two-Brain Business founder and CEO Chris Cooper will explain how you can free yourself from low-level jobs to become a CEO who can take time off.When Coop got food poisoning in 2019 before Two-Brain's huge annual summit for gym owners, it was a blessing in disguise. He suddenly realized he could let his team members run the show, then audit and improve things after the fact with their input. He didn't need to do everything himself if staff members knew the plan and could execute it.You can use the same strategy at your gym. Develop and document your systems and operations, then teach them to others. Give them the space to perform. Then evaluate and upgrade as needed. When you've got things humming, try a greater test: Take a week off from the gym with no contact and see what happens. When you return, figure out what broke and then upgrade your systems so it doesn't happen again.If you follow this plan, your business will constantly improve with minimal oversight from you. And you'll get to take a well-deserved vacation. LinksBook a CallGym Owners United0:17 - Coop gets sick2:44 - Win with systems4:49 - Two examples9:34 - Testing and improving

So you're a gym owner—that means you've got to grind and can't ever take a vacation, right? Wrong. In this episode, Two-Brain Business founder and CEO Chris Cooper will explain how you can free yourself from low-level jobs to become a CEO who can take time off. When Coop got food poisoning in 2019 before Two-Brain's huge annual summit for gym owners, it was a blessing in disguise. He suddenly realized he could let his team members run the show, then audit and improve things after the fact with their input. He didn't need to do everything himself if staff members knew the plan and could execute it. You can use the same strategy at your gym. Develop and document your systems and operations, then teach them to others. Give them the space to perform. Then evaluate and upgrade as needed. When you've got things humming, try a greater test: Take a week off from the gym with no contact and see what happens. When you return, figure out what broke and then upgrade your systems so it doesn't happen again. If you follow this plan, your business will constantly improve with minimal oversight from you. And you'll get to take a well-deserved vacation. Links<a href="https://youtu.be/oP6zlSx6efs" rel="nofollow" target="_blank"> </a> <a href="https://twobrainbusiness.com/book-a-call/" rel="nofollow" target="_blank">Book a Call</a> <a href="http://www.gymownersunited.com/" rel="nofollow" target="_blank">Gym Owners United</a> 0:17 - Coop gets sick 2:44 - Win with systems 4:49 - Two examples 9:34 - Testing and improving

How to Build and Test Gym Systems So You Can Finally Take a Vacation

How can you make your gym run like a finely tuned self-driving car? By systemizing and optimizing before automating. If you just hit the "autopilot" button without getting solid systems in place, you should prepare for a crash.Every aspect of a gym—from cleaning to marketing to sales to coaching—must be governed by a process. You need to carefully document your processes, then test and optimize them. When they're perfect, you can automate them, either by delegating or outsourcing.If your get the order wrong, you'll find yourself back at Square 1 every time.To help you level up, Chris Cooper explains how to automate your gym correctly so you can increase speed, reduce stress and grow your business.LinksBook a CallGym Owners United0:56 - DIY then delegate3:07 - Systems and processes4:25 - Don’t abdicate6:02 - Metrics and optimization

How can you make your gym run like a finely tuned self-driving car? By systemizing and optimizing before automating. If you just hit the "autopilot" button without getting solid systems in place, you should prepare for a crash. Every aspect of a gym—from cleaning to marketing to sales to coaching—must be governed by a process. You need to carefully document your processes, then test and optimize them. When they're perfect, you can automate them, either by delegating or outsourcing. If your get the order wrong, you'll find yourself back at Square 1 every time. To help you level up, Chris Cooper explains how to automate your gym correctly so you can increase speed, reduce stress and grow your business. Links<a href="https://youtu.be/oP6zlSx6efs" rel="nofollow" target="_blank"> </a> <a href="https://twobrainbusiness.com/book-a-call/" rel="nofollow" target="_blank">Book a Call</a> <a href="http://www.gymownersunited.com/" rel="nofollow" target="_blank">Gym Owners United</a> 0:56 - DIY then delegate 3:07 - Systems and processes 4:25 - Don’t abdicate 6:02 - Metrics and optimization

How to Make Your Gym Run Itself (Without Falling Apart)

Growing a booming kids program is easier than you think—you just have to know how to do it.Chris Cooper has the exact steps, and he lays them out for you in this short episode. In 15 minutes, Coop explains how to set up a kids program, market it and run it successfully. Follow the steps and you'll have everything you need to change lives, please parents, create a career for a coach and generate more revenue at your gym.LinksBook a CallGym Owners United1:35 - Why it's easier to grow a kids program2:36 - Appeal to clients first3:52 - Six-week time frame4:51 - Referrals6:50 - Reaching sports teams9:37 - Building relationships with parents

Growing a booming kids program is easier than you think—you just have to know how to do it. Chris Cooper has the exact steps, and he lays them out for you in this short episode. In 15 minutes, Coop explains how to set up a kids program, market it and run it successfully. Follow the steps and you'll have everything you need to change lives, please parents, create a career for a coach and generate more revenue at your gym. Links<a href="https://twobrainbusiness.com/wp-content/uploads/2023/06/Impact-Worksheet.pdf" rel="nofollow" target="_blank"> </a> <a href="https://twobrainbusiness.com/book-a-call/" rel="nofollow" target="_blank">Book a Call</a> <a href="http://www.gymownersunited.com/" rel="nofollow" target="_blank">Gym Owners United</a> 1:35 - Why it's easier to grow a kids program 2:36 - Appeal to clients first 3:52 - Six-week time frame 4:51 - Referrals 6:50 - Reaching sports teams 9:37 - Building relationships with parents

How to Get More Kids Into Your Gym and Change Their Lives

Building a great fitness program for kids requires a very specific approach tailored to young people—and their parents.For example, you can't scream like a drill sergeant and hope pre-teens will develop a lifelong love of movement. You also can't just promote a "super-fun program" to parents who want more than balloon and parachute games for their young ones.Remember: The parents are the actual clients, and you must solve their problems and help them accomplish their goals with your program.In this lecture delivered  at the 2022 Two-Brain Summit in Chicago, Brand X Method co-founder Jeff Martin explains how to approach kids coaching so you can satisfy parents and set young athletes up for a lifetime of movement and health.Listen, then use Jeff's advice to improve or start your own kids program—a key revenue stream for a microgym.LinksBook a CallGym Owners United2:38 - Excelling kids4:09 - Target lessons9:32 - Learning to move16:02 - Breaking it down21:32 - Maximizing potential24:42 - Succeeding with youth programs

Building a great fitness program for kids requires a very specific approach tailored to young people—and their parents. For example, you can't scream like a drill sergeant and hope pre-teens will develop a lifelong love of movement. You also can't just promote a "super-fun program" to parents who want more than balloon and parachute games for their young ones. Remember: The parents are the actual clients, and you must solve their problems and help them accomplish their goals with your program. In this lecture delivered  at the 2022 Two-Brain Summit in Chicago, Brand X Method co-founder Jeff Martin explains how to approach kids coaching so you can satisfy parents and set young athletes up for a lifetime of movement and health. Listen, then use Jeff's advice to improve or start your own kids program—a key revenue stream for a microgym. Links<a href="https://youtu.be/oP6zlSx6efs" rel="nofollow" target="_blank"> </a> <a href="https://twobrainbusiness.com/book-a-call/" rel="nofollow" target="_blank">Book a Call</a> <a href="http://www.gymownersunited.com/" rel="nofollow" target="_blank">Gym Owners United</a> 2:38 - Excelling kids 4:09 - Target lessons 9:32 - Learning to move 16:02 - Breaking it down 21:32 - Maximizing potential 24:42 - Succeeding with youth programs

Building a Kids Program With the Brand X Method

How much do gym owners make each month?Chris Cooper has the exact figures.In this edition of "Run a Profitable Gym," he serves up the Top 10 leaderboard for net owner benefit in June 2023. It runs from US$17,000 to $45,000! And this isn't gross revenue for the business. It's exactly what each gym owner took home. The numbers are actually three-month rolling averages that ensure huge year-end disbursements and other anomalies don't cloud the stats. These are consistent, sustainable levels of income.After a run through the numbers, Coop offers four reasons gym owners must focus on making money. Then he explains how financial success allows fitness entrepreneurs to invest and transform the communities around them.Take inspiration from these gym owners, then build your own business to provide for your family, serve clients, create careers and improve your city or town.LinksBook a CallGym Owners United0:48 - The Top 103:16 - Four reasons gym owners must make money9:47 - From income to investment13:52 - Tinkers: top-level gym owners who invest15:43 - Entrepreneurial success helps communities

How much do gym owners make each month? Chris Cooper has the exact figures. In this edition of "Run a Profitable Gym," he serves up the Top 10 leaderboard for net owner benefit in June 2023. It runs from US$17,000 to $45,000! And this isn't gross revenue for the business. It's exactly what each gym owner took home. The numbers are actually three-month rolling averages that ensure huge year-end disbursements and other anomalies don't cloud the stats. These are consistent, sustainable levels of income. After a run through the numbers, Coop offers four reasons gym owners must focus on making money. Then he explains how financial success allows fitness entrepreneurs to invest and transform the communities around them. Take inspiration from these gym owners, then build your own business to provide for your family, serve clients, create careers and improve your city or town. Links<a href="https://twobrainbusiness.com/wp-content/uploads/2023/06/Impact-Worksheet.pdf" rel="nofollow" target="_blank"> </a> <a href="https://twobrainbusiness.com/book-a-call/" rel="nofollow" target="_blank">Book a Call</a> <a href="http://www.gymownersunited.com/" rel="nofollow" target="_blank">Gym Owners United</a> 0:48 - The Top 10 3:16 - Four reasons gym owners must make money 9:47 - From income to investment 13:52 - Tinkers: top-level gym owners who invest 15:43 - Entrepreneurial success helps communities

Gym Owners Who Take Home More Than $20,000 a Month? Believe It!

In his speech at the 2022 Two-Brain Summit in Chicago, Chris Cooper highlighted the power of entrepreneurial impact. Passionate fitness entrepreneurs have the ability to change lives on a one-to-one basis in the gym, but they can also expand their influence to affect the communities around them. To help the gym owners in the room increase their impact, Chris led them through an exercise to help them identify the people they need around them, then make a precise plan to guide their actions over the next year. You can make that same plan right now. Download the worksheet via the link below and fill it out as Chris talks. Then dedicate yourself to personal and entrepreneurial growth over the next 12 months. If you do, you'll be amazed at what happens to your business, your family and the world around you.LinksImpact worksheetBook a CallGym Owners United6:26 - The North Star and key crew16:23 - Fuel and income22:30 - Investing in yourself32:26 - New tools for gym owners35:56 - Impact vs. legacy41:44 - Lion Flag awards45:04 - Impact pledge

In his speech at the 2022 Two-Brain Summit in Chicago, Chris Cooper highlighted the power of entrepreneurial impact. Passionate fitness entrepreneurs have the ability to change lives on a one-to-one basis in the gym, but they can also expand their influence to affect the communities around them. To help the gym owners in the room increase their impact, Chris led them through an exercise to help them identify the people they need around them, then make a precise plan to guide their actions over the next year. You can make that same plan right now. Download the worksheet via the link below and fill it out as Chris talks. Then dedicate yourself to personal and entrepreneurial growth over the next 12 months. If you do, you'll be amazed at what happens to your business, your family and the world around you. Links <a href="https://twobrainbusiness.com/wp-content/uploads/2023/06/Impact-Worksheet.pdf" rel="nofollow" target="_blank">Impact worksheet </a> <a href="https://twobrainbusiness.com/book-a-call/" rel="nofollow" target="_blank">Book a Call</a> <a href="http://www.gymownersunited.com/" rel="nofollow" target="_blank">Gym Owners United</a><a href="https://twobrainbusiness.com/wp-content/uploads/2023/06/Impact-Worksheet.pdf" rel="nofollow" target="_blank"> </a> 6:26 - The North Star and key crew 16:23 - Fuel and income 22:30 - Investing in yourself 32:26 - New tools for gym owners 35:56 - Impact vs. legacy 41:44 - Lion Flag awards 45:04 - Impact pledge

How to Create the Greatest Impact as a Gym Owner

To move from owner-operator to CEO, you'll have to develop staff, and gym owner Chris Williams of CFT Fitness has cracked the code.In fact, Williams earned an award for Coach Education and Opportunity at this year's Two-Brain Summit for fitness entrepreneurs.In this episode, Chris explains how he built up his staff and prepared them to take over gym operations, coaching, customer service, client retention and other aspects of the business. By developing a system and delegating to team members, Chris freed himself to spend more time with his family and grow his business.Chris also shares some of the mistakes he made as an inexperienced gym owner so you can avoid them.To take your first step toward being the CEO of a thriving fitness business, listen to this show. Then focus on developing your staff.LinksThe Value LadderBook a CallGym Owners United5:08 - Owner-operator to CEO8:11 - Departmentalization and tasks14:00 - Staff development22:36 - How to start

To move from owner-operator to CEO, you'll have to develop staff, and gym owner Chris Williams of CFT Fitness has cracked the code. In fact, Williams earned an award for Coach Education and Opportunity at this year's Two-Brain Summit for fitness entrepreneurs. In this episode, Chris explains how he built up his staff and prepared them to take over gym operations, coaching, customer service, client retention and other aspects of the business. By developing a system and delegating to team members, Chris freed himself to spend more time with his family and grow his business. Chris also shares some of the mistakes he made as an inexperienced gym owner so you can avoid them. To take your first step toward being the CEO of a thriving fitness business, listen to this show. Then focus on developing your staff. Links<a href="https://youtu.be/oP6zlSx6efs" rel="nofollow" target="_blank"> </a> <a href="https://twobrainbusiness.com/the-value-ladder/" rel="nofollow" target="_blank">The Value Ladder </a> <a href="https://twobrainbusiness.com/book-a-call/" rel="nofollow" target="_blank">Book a Call</a> <a href="http://www.gymownersunited.com/" rel="nofollow" target="_blank">Gym Owners United</a> 5:08 - Owner-operator to CEO 8:11 - Departmentalization and tasks 14:00 - Staff development 22:36 - How to start

Staff Ascension: From Mistakes to Managing 20 People at Two Gyms

If you want to move into the CEO role, you must offload lower-value tasks to staff. As each task comes off your plate, you'll have more time to grow the business.So how do you start buying back your time? Chris Cooper has the answer.In this episode, he explains how he offloaded tasks at his gym, and he provides a plan to help you create standard operating procedures and a priority list for hiring.Once you have people in place, you've got to keep them—so Coop's got details on a Career Roadmap plan that's designed to help you retain staff members and help them earn more. Finally, Chris lays out a Staff Ascension Model that will help you invest in your team’s growth and provide clear pathways for advancement, If you follow this plan, you'll create a strong culture that ensures team members buy in, understand and implement the vision of the business, know how to grow the business and generate revenue, and stay in your business for years to come.LinksGym Hiring Plan and Job DescriptionsThe Case for Part-Time CoachesIntrapreneurialism 101 guideBook a CallGym Owners United1:19 - Who to hire first5:14 - Climbing the value ladder6:55 - Creating careers10:44 - Ascending staff

If you want to move into the CEO role, you must offload lower-value tasks to staff. As each task comes off your plate, you'll have more time to grow the business. So how do you start buying back your time? Chris Cooper has the answer. In this episode, he explains how he offloaded tasks at his gym, and he provides a plan to help you create standard operating procedures and a priority list for hiring. Once you have people in place, you've got to keep them—so Coop's got details on a Career Roadmap plan that's designed to help you retain staff members and help them earn more. Finally, Chris lays out a Staff Ascension Model that will help you invest in your team’s growth and provide clear pathways for advancement, If you follow this plan, you'll create a strong culture that ensures team members buy in, understand and implement the vision of the business, know how to grow the business and generate revenue, and stay in your business for years to come. Links<a href="https://youtu.be/oP6zlSx6efs" rel="nofollow" target="_blank"> </a> <a href="https://twobrainbusiness.com/hiring-plan-job-descriptions-template/" rel="nofollow" target="_blank">Gym Hiring Plan and Job Descriptions</a> <a href="https://twobrainbusiness.com/gym-management-the-case-for-part-time-coaches/" rel="nofollow" target="_blank">The Case for Part-Time Coaches</a> <a href="https://twobrainbusiness.com/free-tools/" rel="nofollow" target="_blank">Intrapreneurialism 101 guide</a> <a href="https://twobrainbusiness.com/book-a-call/" rel="nofollow" target="_blank">Book a Call</a> <a href="http://www.gymownersunited.com/" rel="nofollow" target="_blank">Gym Owners United</a> 1:19 - Who to hire first 5:14 - Climbing the value ladder 6:55 - Creating careers 10:44 - Ascending staff

CEO Secrets: How to Ascend Staff and Reclaim Your Time

When should I switch mentors? How do I buy my building? How can I get more out of mentorship? Is it even possible to become a millionaire as a gym owner?Chris Cooper answers these and other burning questions about mentorship with Two-Brain Business. If you've ever wondered what mentorship is all about, this is the show for you.If you have a question Coop didn't answer, leave a comment or ask in it our industry forum, Gym Owners United.LinksBook a Call1:56 - When to switch mentors7:13 - How to be more coachable14:34 - 1:1 vs. group coaching21:05 - How do I buy a building?25:37 - What's a certified millionaire?

When should I switch mentors? How do I buy my building? How can I get more out of mentorship? Is it even possible to become a millionaire as a gym owner? Chris Cooper answers these and other burning questions about mentorship with Two-Brain Business. If you've ever wondered what mentorship is all about, this is the show for you. If you have a question Coop didn't answer, leave a comment or ask in it our industry forum, <a href="http://www.gymownersunited.com/" rel="nofollow" target="_blank">Gym Owners United</a>. Links<a href="https://youtu.be/oP6zlSx6efs" rel="nofollow" target="_blank"> </a> <a href="https://twobrainbusiness.com/book-a-call/" rel="nofollow" target="_blank">Book a Call</a> 1:56 - When to switch mentors 7:13 - How to be more coachable 14:34 - 1:1 vs. group coaching 21:05 - How do I buy a building? 25:37 - What's a certified millionaire?

Ask Coop Anything: Chris Answers Top Questions About Mentorship

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

Chris, host of the Two-Brain Radio podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast!  The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Awesome Podcast!!!

Perfect way to drive to the gym and help me be a better business owner every day.

Should be a must for gym owners

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

Run a Profitable Gym

Today we are talking about a very productive task that you can do for any business: mapping a client’s journey. This is all about determining what process you want a client to go through and what experiences you want them to have with your business. Today is all about the big picture and it is also an interactive session so be sure to have a whiteboard or notepad ready to write your own client story!Data shows that the best way to start a client’s journey with your business is through an introductory program like a "no-sweat intro." Here are Catalyst, we want people to come in for an initial consultation where we can determine what the client’s needs are and we can recommend which services are most applicable to them.Some of the most important questions to ask at this point are: What brings you in? What have you done in the past that you liked? What are the things you have done in the past that you didn’t like? The purpose of this part of the story is to point to a common goal that you can team up with the client and conquer together.Another important part of the initial conversation is to make the client comfortable with the gym and feel like they can do the movements and exercises necessary to feel the part. Perhaps they do not need to feel crippled by the most intense workout your gym has to offer, but they do need to at least taste intensity before joining their first group workout. Part of the on-ramp session needs to address what it will take to get the client to this point and be integrated into the gym.The next important component of the client journey is to review the logistics of their first training session. Do they book this session directly with you? When do they pay you for this initial session? Do you give them a gift for joining the gym? Do they need to sign a waiver before joining your gym? These are all tasks that need to be considered while the client joins your gym.Additionally, other important questions that should be continually asked of your client are as follows: What should the client do (It is your job as a coach to tell them exactly what to do!) What should the client know How should the client be rewarded (Checkout BadgeOS)FREE DOWNLOAD: Client Journey Map Template Mapping out your client journey will solve a lot of your business' onboarding problems. Start from the top down and ask yourself what kind of experience do you want your clients to have, what services will satisfy these experiences, and how do you want those services to be delivered. TWO-BRAIN FAMILY STORIES: Phoebee Frost of CrossFit Long Haul (AUS) shares her journey, lessons learned, and experience with TwoBrain.Timeline:0:30 – What exactly is mapping a client’s journey?1:53 – Where does the client journey story start?5:41 – Making recommendations based upon what the client wants.8:55 – Determining the logistics for signing up a new client.13:43 – Organizing the client's first day at your gym.16:03 – The three most important questions to be asking about your client.18:15 – How do I ask a client what do they want next?21:03 – Introducing the Level Method at your gym. 

Today we are talking about a very productive task that you can do for any business: mapping a client’s journey. This is all about determining what process you want a client to go through and what experiences you want them to have with your business. Today is all about the big picture and it is also an interactive session so be sure to have a whiteboard or notepad ready to write your own client story! Data shows that the best way to start a client’s journey with your business is through an introductory program like a "no-sweat intro." Here are Catalyst, we want people to come in for an initial consultation where we can determine what the client’s needs are and we can recommend which services are most applicable to them. Some of the most important questions to ask at this point are: What brings you in? What have you done in the past that you liked? What are the things you have done in the past that you didn’t like? The purpose of this part of the story is to point to a common goal that you can team up with the client and conquer together. Another important part of the initial conversation is to make the client comfortable with the gym and feel like they can do the movements and exercises necessary to feel the part. Perhaps they do not need to feel crippled by the most intense workout your gym has to offer, but they do need to at least taste intensity before joining their first group workout. Part of the on-ramp session needs to address what it will take to get the client to this point and be integrated into the gym. The next important component of the client journey is to review the logistics of their first training session. Do they book this session directly with you? When do they pay you for this initial session? Do you give them a gift for joining the gym? Do they need to sign a waiver before joining your gym? These are all tasks that need to be considered while the client joins your gym. Additionally, other important questions that should be continually asked of your client are as follows: What should the client do (It is your job as a coach to tell them exactly what to do!) What should the client know How should the client be rewarded (Checkout BadgeOS) FREE DOWNLOAD: Client Journey Map Template Mapping out your client journey will solve a lot of your business' onboarding problems. Start from the top down and ask yourself what kind of experience do you want your clients to have, what services will satisfy these experiences, and how do you want those services to be delivered.  TWO-BRAIN FAMILY STORIES: Phoebee Frost of CrossFit Long Haul (AUS) shares her journey, lessons learned, and experience with TwoBrain. Timeline: 0:30 – What exactly is mapping a client’s journey? 1:53 – Where does the client journey story start? 5:41 – Making recommendations based upon what the client wants. 8:55 – Determining the logistics for signing up a new client. 13:43 – Organizing the client's first day at your gym. 16:03 – The three most important questions to be asking about your client. 18:15 – How do I ask a client what do they want next? 21:03 – Introducing the Level Method at your gym.

Episode 122 Replay: How To Map Your Client's Journey (And Why It's Huge)

Last year, Nicole Aucoin of Healthy Steps Nutrition  was my guest. She was launching a program to help gym owners add a nutrition component in their gym with minimal work. Nicole, a Registered Dietitian, teaches staff how to run the program, provides the gym with templates to use (for challenges, restaurant partnerships, and even corporate groups) and mentors the coaches running the program. It's an amazing value, and a year later, she has dozens of affiliate gyms.NOW she's opening a CrossFit affiliate, and with a blank slate, she's making nutrition a key component to her service offering.Adding a nutrition component in my gyms has done more than increase revenue. It's given us a new perspective on value, and what a fitness prescription should include. It's also opened the door to a larger stream of clientele than exercise has alone, because most people seeking weight loss will try a "diet" long before they'll try exercise.In this episode, you'll:Learn about how to set up a nutrition program at any CrossFit gymGenerate additional revenue totaling into the thousands of dollars annuallyAdd a critical piece to your coaching practice.What we cover:The foundations of a solid nutrition programThe prescriptive models relation to nutritionHydration's role in weight loss and performanceLifestyle changes for the long termPlus:Is Coffee okay to drink regularly?How to avoid the drive through and learn to prep foodPre and Post workout nutritionFirst steps to starting a nutrition planAbout Nicole:Nicole is the founder of Healthy Steps Nutrition. She realized at a young age how important nutrition was when her mom was diagnosed with cancer. She attended the University of Florida and was part of the cheerleading team. It was during this time that she realized nutrition was a field she wanted to pursue long term. She has worked in the nutrition and fitness business for over 10 years helping thousands of clients around the world. Her program is currently run at over 40 CrossFit gyms worldwide where she helps empower people to make healthy lifestyle changes.Timeline:1:30 – Nicole Aucoin Introduction4:20 – Nicole’s background and how she became a dietician and got started with CrossFit7:22 – The foundations of a solid nutrition program9:30 – Accountability and consistency within a nutrition program12:00 – The prescriptive model and its relation to nutrition12:36 – Introducing nutrition to your CrossFit box members15:12 – The Sugar Shocker. How much sugar is in your food?15:43 – Hydrations role in weight loss and performance16:24 – Is coffee okay? Well it depends.16:54 – Lifestyle Changes for the long-term17:32 – Avoiding the drive through and prepping food18:19 – Tools for continued nutrition success18:46 – Supplementing your nutrition19:07 – Pre and Post workout nutrition20:24 – Testing, working a plan, and coaching nutrition development23:17 – Creating a challenge for your clients and tracking fairly25:31 – Ongoing coaching and long-term nutrition for corporate clients31:40 – Legality and what can a dietician and nutritionist legally advise33:46 – First steps to starting a nutrition program35:49 – The procedure for starting a new nutrition program39:11 – How to work with a restaurant on nutrition41:30 – First steps to take to become a nutrition expertNOTE: In the last six minutes of this interview, a pesky little echo appears (I shouldn't have taken out my earphones - whoopsie.) My artistic sense said, "Cut this section out" but it's SO valuable that I left it in. My apologies. 42:38 – Common challenges to starting a nutrition program at their gym43:48 – How to local with a local dietician or nutritionist45:18 – Starting a CrossFit gym with a blank slate48:56 – How to reach NicoleContact Nicolehttp://www.healthystepsnutrition.com/

Last year, Nicole Aucoin of Healthy Steps Nutrition was my guest. She was launching a program to help gym owners add a nutrition component in their gym with minimal work. Nicole, a Registered Dietitian, teaches staff how to run the program, provides the gym with templates to use (for challenges, restaurant partnerships, and even corporate groups) and mentors the coaches running the program. It's an amazing value, and a year later, she has dozens of affiliate gyms.NOW she's opening a CrossFit affiliate, and with a blank slate, she's making nutrition a key component to her service offering.Adding a nutrition component in my gyms has done more than increase revenue. It's given us a new perspective on value, and what a fitness prescription should include. It's also opened the door to a larger stream of clientele than exercise has alone, because most people seeking weight loss will try a "diet" long before they'll try <a href="http://exercise.In" rel="nofollow" target="_blank">exercise.In</a> this episode, you'll:Learn about how to set up a nutrition program at any CrossFit gymGenerate additional revenue totaling into the thousands of dollars annuallyAdd a critical piece to your coaching practice.What we cover:The foundations of a solid nutrition programThe prescriptive models relation to nutritionHydration's role in weight loss and performanceLifestyle changes for the long termPlus:Is Coffee okay to drink regularly?How to avoid the drive through and learn to prep foodPre and Post workout nutritionFirst steps to starting a nutrition planAbout Nicole:Nicole is the founder of Healthy Steps Nutrition. She realized at a young age how important nutrition was when her mom was diagnosed with cancer. She attended the University of Florida and was part of the cheerleading team. It was during this time that she realized nutrition was a field she wanted to pursue long term. She has worked in the nutrition and fitness business for over 10 years helping thousands of clients around the world. Her program is currently run at over 40 CrossFit gyms worldwide where she helps empower people to make healthy lifestyle changes.Timeline:1:30 – Nicole Aucoin Introduction4:20 – Nicole’s background and how she became a dietician and got started with CrossFit7:22 – The foundations of a solid nutrition program9:30 – Accountability and consistency within a nutrition program12:00 – The prescriptive model and its relation to nutrition12:36 – Introducing nutrition to your CrossFit box members15:12 – The Sugar Shocker. How much sugar is in your food?15:43 – Hydrations role in weight loss and performance16:24 – Is coffee okay? Well it depends.16:54 – Lifestyle Changes for the long-term17:32 – Avoiding the drive through and prepping food18:19 – Tools for continued nutrition success18:46 – Supplementing your nutrition19:07 – Pre and Post workout nutrition20:24 – Testing, working a plan, and coaching nutrition development23:17 – Creating a challenge for your clients and tracking fairly25:31 – Ongoing coaching and long-term nutrition for corporate clients31:40 – Legality and what can a dietician and nutritionist legally advise33:46 – First steps to starting a nutrition program35:49 – The procedure for starting a new nutrition program39:11 – How to work with a restaurant on nutrition41:30 – First steps to take to become a nutrition expertNOTE: In the last six minutes of this interview, a pesky little echo appears (I shouldn't have taken out my earphones - whoopsie.) My artistic sense said, "Cut this section out" but it's SO valuable that I left it in. My apologies. 42:38 – Common challenges to starting a nutrition program at their gym43:48 – How to local with a local dietician or nutritionist45:18 – Starting a CrossFit gym with a blank slate48:56 – How to reach NicoleContact Nicolehttp://<a href="http://www.healthystepsnutrition.com/" rel="nofollow" target="_blank">www.healthystepsnutrition.com/</a>

Episode 58: Adding Nutrition Programs - 2017 Edition

Vaughn Vernon

Today we are joined by Vaughn Vernon, owner of Affiliate Guard. Affiliate Guard is an industry-specific company that provides insurance coverage for affiliates. Founded by Vaughn in 1999, Affiliate Guard insures 2,500 gyms across the world today. Join us as we talk about Vaughn's growth as a business and as an entrepreneur.This episode is NOT about insurance. But Affiliate Guard is an official TwoBrain partner, which means they uphold the TwoBrain standard of excellence and care. Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrain.com/test/ or schedule your free mentoring call by clicking here! Links:http://affiliateguard.info/https://www.linkedin.com/in/vaughn-vernon-b6517087/Timeline:0:25 – Introduction to Vaughn Vernon1:55 – Vaughn’s experience growing a major insurance company 6:11 – Growing a business within a niche8:29 – What is the structure of Affiliate Guard? What can we learn about the structure of other businesses from AG?9:40 – Keeping communication open while running a family business10:52 – Realizing that you cannot be everything to everybody12:48 – Determining the seed clients necessary to start an insurance company15:27 – How complacency can cause problems in your business16:05 – What does a typical day look like for Vaughn?18:15 – Insight into the Affiliate Guard hiring process23:57 – Two Brain Stories with Matt Koym

Today we are joined by Vaughn Vernon, owner of Affiliate Guard. Affiliate Guard is an industry-specific company that provides insurance coverage for affiliates. Founded by Vaughn in 1999, Affiliate Guard insures 2,500 gyms across the world today. Join us as we talk about Vaughn's growth as a business and as an entrepreneur. This episode is NOT about insurance. But Affiliate Guard is an official TwoBrain partner, which means they uphold the TwoBrain standard of excellence and care. Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: <a href="https://twobrain.com/test/" rel="nofollow" target="_blank">https://twobrain.com/test/</a> or schedule your free mentoring call by clicking <a href="https://app.acuityscheduling.com/schedule.php?owner=11960648&amp;appointmentType=924254" rel="nofollow" target="_blank">here!</a> Links:<a href="http://affiliateguard.info/" rel="nofollow" target="_blank">http://affiliateguard.info/</a><a href="https://www.linkedin.com/in/vaughn-vernon-b6517087/" rel="nofollow" target="_blank">https://www.linkedin.com/in/vaughn-vernon-b6517087/</a>Timeline:0:25 – Introduction to Vaughn Vernon1:55 – Vaughn’s experience growing a major insurance company 6:11 – Growing a business within a niche8:29 – What is the structure of Affiliate Guard? What can we learn about the structure of other businesses from AG?9:40 – Keeping communication open while running a family business10:52 – Realizing that you cannot be everything to everybody12:48 – Determining the seed clients necessary to start an insurance company15:27 – How complacency can cause problems in your business16:05 – What does a typical day look like for Vaughn?18:15 – Insight into the Affiliate Guard hiring process23:57 – Two Brain Stories with Matt Koym

Episode 149 – Vaughn Vernon – Lessons Learned

Jim Wendler

Jim Wendler is one of the best-known names in modern powerlifting. Thanks to his association with Westside Barbell, EliteFTS and his book, you probably think you know a lot about him already. In this episode, we go deeper than the Wikipedia page to talk about Jim's mentors, his values, and his concept of "freedom."

Jim Wendler is one of the best-known names in modern powerlifting. Thanks to his association with Westside Barbell, EliteFTS and his book, you probably think you know a lot about him already. In this episode, we go deeper than the Wikipedia page to talk about Jim's mentors, his values, and his concept of "freedom."

Episode 28: Jim Wendler

The Pursuit of Excellence is a CrossFit trademark but it is not unique to the fitness industry. This doesn’t just mean being excellent once but being consistently excellent. Today we talk with Danielle Brown, the manager of quality control at Two Brain Business on how to achieve operational excellence and consistency within this process. We will be walking through the entire quality control process from hiring future mentors, giving mentor’s feedback, and how these same process can be applied to your gym. Additionally, we will be following up on the queen bee role that we mentioned in last week’s episode.Danielle Brown has been with Two Brain from the start, first as a client and now as a mentor.She opened her CrossFit gym CrossFit 781 in 2011 where she dove into learning anything and everything about business that she possibly could. Since then she has experienced it all and knows what it takes to run a successful gym and helps other entrepreneurs achieve success in their gyms.Join us today and take good notes as this episode will truly be invaluable. After listening, be sure to head over to twobrainbusiness.com/test and see where you are at in your entrepreneurial journey!About Danielle:https://twobrainbusiness.com/mentor-item/danielle-brown/Timeline:3:03 – Introduction to Quality Control4:35 – Danielle Brown’s journey from Two Brain Mentor to manager of Quality Control7:18 – The truth about coaching and business success in CrossFit9:22 – How important is it to be awesome a the service that you provide?11:11 – Where to find the best practices for your industry?14:10 – Setting an example within your business for staff16:08 – How are mentors at Two Brain selected and trained?19:41 – The Two Brain Mentoring quality control process23:52 – How to know whether your staff is running at a gold standard?25:32 – How to gain comfortability with reviewing the performance of your staff?26:45 – The importance of conveying what the gold standard is in your business28:28 – The effects of implementing a quality control system on gym retention30:16 – Why Quality Control should be the Queen Bee role in your business31:51 – Two Brain Stories with Brian Strump

The Pursuit of Excellence is a CrossFit trademark but it is not unique to the fitness industry. This doesn’t just mean being excellent once but being consistently excellent. Today we talk with Danielle Brown, the manager of quality control at Two Brain Business on how to achieve operational excellence and consistency within this process. We will be walking through the entire quality control process from hiring future mentors, giving mentor’s feedback, and how these same process can be applied to your gym. Additionally, we will be following up on the queen bee role that we mentioned in last week’s episode. Danielle Brown has been with Two Brain from the start, first as a client and now as a mentor. She opened her CrossFit gym CrossFit 781 in 2011 where she dove into learning anything and everything about business that she possibly could. Since then she has experienced it all and knows what it takes to run a successful gym and helps other entrepreneurs achieve success in their gyms. Join us today and take good notes as this episode will truly be invaluable. After listening, be sure to head over to <a href="http://twobrainbusiness.com/test" rel="nofollow" target="_blank">twobrainbusiness.com/test</a> and see where you are at in your entrepreneurial journey! About Danielle: <a href="https://twobrainbusiness.com/mentor-item/danielle-brown/" rel="nofollow" target="_blank">https://twobrainbusiness.com/mentor-item/danielle-brown/</a> Timeline: 3:03 – Introduction to Quality Control 4:35 – Danielle Brown’s journey from Two Brain Mentor to manager of Quality Control 7:18 – The truth about coaching and business success in CrossFit 9:22 – How important is it to be awesome a the service that you provide? 11:11 – Where to find the best practices for your industry? 14:10 – Setting an example within your business for staff 16:08 – How are mentors at Two Brain selected and trained? 19:41 – The Two Brain Mentoring quality control process 23:52 – How to know whether your staff is running at a gold standard? 25:32 – How to gain comfortability with reviewing the performance of your staff? 26:45 – The importance of conveying what the gold standard is in your business 28:28 – The effects of implementing a quality control system on gym retention 30:16 – Why Quality Control should be the Queen Bee role in your business 31:51 – Two Brain Stories with Brian Strump

Episode 135: How Excellence Makes You Money

Episode 82 – Boot CampsIn the CrossFit world, Boot Camps can often have a bad name. However, today we are here to discuss how these can supplement your CrossFit gym and provide a non-threatening environment for new members to get their first start in the CrossFit world. Learn about how to setup a Boot Camp, what to price it at and much more!Ryan Webber from CrossFit Eternal and Sherman Merricks from CrossFit Dynasty join me to discuss this topic on the show today.Meet the nutrition needs of your gym with Healthy Steps Nutrition!Join us for the Two-Brain UK Summit on November 11th and 12th at CrossFit Thames in London! Register here to reserve your spot.In this Interview: Is Boot Camp just CrossFit Lite? What is the true difference between a Boot Camp and a full on CrossFit Program The secret to using Facebook ads effectively to drive sales for your Boot CampPlus: How to make sure CrossFit coaches are on board with a Boot Camp Program. How to pick the right name and differentiate a Boot Camp from true CrossFit How many sales can a Boot Camp generate?Today’s Guests:Ryan Webber is originally from Maine but now resides in Charlotte, NC where he runs and owns CrossFit Eternal.  He began CrossFit after playing football in college and fell in love with the competitive nature of the sport. He founded CrossFit Eternal in 2010 out of his garage and has since grown it into a world class CrossFit gym. Sherman is the founder and owner of both Dynamic CrossFit, in Gainsville, Florida, and Notable Guidance. He discovered his passion for sports growing up in Florida and excelled at basketball through high school and college. After graduating and feeling a huge competitive void, he realized CrossFit could fit the bill and he has never looked back. He has a passion for helping others be their best by improving their fitness and now their life. Sherman’s main focus is to help people reach their goals and still have fun doing it. Timeline:2:11 – Bootcamp Introduction4:30 – Is CrossFit the end all be all? Thinking about offering something different.6:16 – Is Boot Camp just CrossFit Light?8:19 – What is in a name? Differentiating a Boot Camp from CrossFit9:14 – Can you transfer clients from Boot Camp into a full on CrossFit program11:06 – The difference between CrossFit and Boot Camp programming16:54 – Finding the right coach for Boot Camp and how they differ from a CrossFit coach.20:44 – Offering Boot Camps as recurring classes instead of a one off challenge. 24:03 – How often and what schedule should a Boot Camp like class be run.27:10 – What should a Boot Camp type program be priced at?31:41 – How many sales can you expect within a Boot Camp program? 38:36 – What it takes on the backend in order to drive sales41:53 – The secret to using Facebook ads effectively to drive sales for your Boot Camp44:42 – The specific phrasing your Facebook ads need to have to be effective46:01 – How to make sure your CrossFit coaches believe in the Boot Camp program as well48:17 – How do you deal with weather issues when running a Boot Camp outside?51:55 – Allowing members to perform an express version of CrossFit

Episode 82 – Boot Camps In the CrossFit world, Boot Camps can often have a bad name. However, today we are here to discuss how these can supplement your CrossFit gym and provide a non-threatening environment for new members to get their first start in the CrossFit world. Learn about how to setup a Boot Camp, what to price it at and much more! Ryan Webber from CrossFit Eternal and Sherman Merricks from CrossFit Dynasty join me to discuss this topic on the show today. Meet the nutrition needs of your gym with Healthy Steps Nutrition! Join us for the Two-Brain UK Summit on November 11th and 12th at CrossFit Thames in London! Register here to reserve your spot. In this Interview:  Is Boot Camp just CrossFit Lite?  What is the true difference between a Boot Camp and a full on CrossFit Program  The secret to using Facebook ads effectively to drive sales for your Boot Camp Plus:  How to make sure CrossFit coaches are on board with a Boot Camp Program.  How to pick the right name and differentiate a Boot Camp from true CrossFit  How many sales can a Boot Camp generate? Today’s Guests: Ryan Webber is originally from Maine but now resides in Charlotte, NC where he runs and owns CrossFit Eternal.  He began CrossFit after playing football in college and fell in love with the competitive nature of the sport. He founded CrossFit Eternal in 2010 out of his garage and has since grown it into a world class CrossFit gym.  Sherman is the founder and owner of both Dynamic CrossFit, in Gainsville, Florida, and Notable Guidance. He discovered his passion for sports growing up in Florida and excelled at basketball through high school and college. After graduating and feeling a huge competitive void, he realized CrossFit could fit the bill and he has never looked back. He has a passion for helping others be their best by improving their fitness and now their life. Sherman’s main focus is to help people reach their goals and still have fun doing it.  Timeline: 2:11 – Bootcamp Introduction 4:30 – Is CrossFit the end all be all? Thinking about offering something different. 6:16 – Is Boot Camp just CrossFit Light? 8:19 – What is in a name? Differentiating a Boot Camp from CrossFit 9:14 – Can you transfer clients from Boot Camp into a full on CrossFit program 11:06 – The difference between CrossFit and Boot Camp programming 16:54 – Finding the right coach for Boot Camp and how they differ from a CrossFit coach. 20:44 – Offering Boot Camps as recurring classes instead of a one off challenge.  24:03 – How often and what schedule should a Boot Camp like class be run. 27:10 – What should a Boot Camp type program be priced at? 31:41 – How many sales can you expect within a Boot Camp program?  38:36 – What it takes on the backend in order to drive sales 41:53 – The secret to using Facebook ads effectively to drive sales for your Boot Camp 44:42 – The specific phrasing your Facebook ads need to have to be effective 46:01 – How to make sure your CrossFit coaches believe in the Boot Camp program as well 48:17 – How do you deal with weather issues when running a Boot Camp outside? 51:55 – Allowing members to perform an express version of CrossFit

Episode 82: Boot Camps

Greg Glassman

Originally published October 30, 2017.www.twobrainbusiness.com/gregGreg Glassman isn't your average genius.Greg shares the mannerisms of the virtuoso: he moves while he talks, fidgeting with coasters on the table. He leans in, then back, tipping his chair from one side to the next. His answers are so quick, most of the time, that you'd think they were rehearsed. But they're not.And Greg isn't just a big thinker. He's also a big doer: he acts. He travels extensively. He has frequent speaking engagements. Old-time CrossFit fans will remember his monthly manifesto, emailed as a PDF to be printed with "CrossFit Journal" on the top. In 2001, he put the workouts from his private training gym online for free, and hasn't missed a day since.Greg has spawned a worldwide health initiative. He's also given over 25,000 people the opportunity to be entrepreneurs and change lives. This is my passion. But that's not his true genius.Last week on this podcast, I introduced some of Greg's Media team--Tyson Oldroyd, Mike Warkentin and Matt Bischel. They're part of "CrossFit HQ" -- an army of professionals dedicated to helping Greg's affiliates. They're all loyal to the point of fanaticism; many have been with the company a decade already. Very few people quit CrossFit HQ: they love the opportunity to serve in a meaningful way. And they love Greg.I flew across the country to sit with Greg at his kitchen table for 90 minutes. It took days of travel and three years of conversation to reach this point. My questions weren't pre-approved or censored afterward. Greg greeted me at his front door with a hug; when we parted a few hours later, he said "Love ya, man. Keep doing what you're doing."THAT is Greg's true genius: the ability to spread his care; to inspire everyone around him to beat their plowshares into swords and follow him."CrossFit is not an exercise program. It's a fitness program." What did Greg mean by that? Listen in...

Originally published October 30, <a href="http://2017.www.twobrainbusiness.com/gregGreg" rel="nofollow" target="_blank">2017.www.twobrainbusiness.com/gregGreg</a> Glassman isn't your average genius.Greg shares the mannerisms of the virtuoso: he moves while he talks, fidgeting with coasters on the table. He leans in, then back, tipping his chair from one side to the next. His answers are so quick, most of the time, that you'd think they were rehearsed. But they're not.And Greg isn't just a big thinker. He's also a big doer: he acts. He travels extensively. He has frequent speaking engagements. Old-time CrossFit fans will remember his monthly manifesto, emailed as a PDF to be printed with "CrossFit Journal" on the top. In 2001, he put the workouts from his private training gym online for free, and hasn't missed a day since.Greg has spawned a worldwide health initiative. He's also given over 25,000 people the opportunity to be entrepreneurs and change lives. This is my passion. But that's not his true genius.Last week on this podcast, I introduced some of Greg's Media team--Tyson Oldroyd, Mike Warkentin and Matt Bischel. They're part of "CrossFit HQ" -- an army of professionals dedicated to helping Greg's affiliates. They're all loyal to the point of fanaticism; many have been with the company a decade already. Very few people quit CrossFit HQ: they love the opportunity to serve in a meaningful way. And they love Greg.I flew across the country to sit with Greg at his kitchen table for 90 minutes. It took days of travel and three years of conversation to reach this point. My questions weren't pre-approved or censored afterward. Greg greeted me at his front door with a hug; when we parted a few hours later, he said "Love ya, man. Keep doing what you're doing."THAT is Greg's true genius: the ability to spread his care; to inspire everyone around him to beat their plowshares into swords and follow him."CrossFit is not an exercise program. It's a fitness program." What did Greg mean by that? Listen in...

TwoBrain Radio Replay: Greg Glassman

Nicole Aucoin

Episode 162: Healthy Steps Nutrition with Nicole Aucoin Today we are joined by Nicole Aucoin! Nicole owns Health Steps Nutrition which helps gyms offer nutrition services to their clients. After realizing how important nutrition was at a young age, Nicole studied to become a nutritionist while in college. She now boasts over 10 years of experience helping thousands of clients reach their nutrition goals and her programs are currently run at hundreds of gyms and nutrition practices worldwide. Be on the lookout for my new book coming out in just a few weeks: Founder Farmer, Tinker Thief! Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! Links:https://growyournutritionbusiness.com/Timeline:4:03 – Introduction to HSN with Nicole Aucoin8:36 – The importance of having a nutrition certification at your gym10:38 – Streamlining your nutrition program at your gym12:52 – What are the best nutrition programs doing to succeed17:30 – Using case studies to promote nutrition at your gym21:15 – The importance of developing coaches within your gym and program22:35 – Ways that technology can be leveraged to grow your clientele25:15 – What is the roadmap for training a nutrition coach?30:28 – Overcoming hurdles while starting a nutrition program

Episode 162: Healthy Steps Nutrition with Nicole Aucoin Today we are joined by Nicole Aucoin! Nicole owns Health Steps Nutrition which helps gyms offer nutrition services to their clients. After realizing how important nutrition was at a young age, Nicole studied to become a nutritionist while in college. She now boasts over 10 years of experience helping thousands of clients reach their nutrition goals and her programs are currently run at hundreds of gyms and nutrition practices worldwide. Be on the lookout for my new book coming out in just a few weeks: Founder Farmer, Tinker Thief! Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click <a href="https://twobrainbusiness.com/product/twobrain-summit-2019/" rel="nofollow" target="_blank">here</a> to register and sign up now! Links:<a href="https://growyournutritionbusiness.com/" rel="nofollow" target="_blank">https://growyournutritionbusiness.com/</a>Timeline:4:03 – Introduction to HSN with Nicole Aucoin8:36 – The importance of having a nutrition certification at your gym10:38 – Streamlining your nutrition program at your gym12:52 – What are the best nutrition programs doing to succeed17:30 – Using case studies to promote nutrition at your gym21:15 – The importance of developing coaches within your gym and program22:35 – Ways that technology can be leveraged to grow your clientele25:15 – What is the roadmap for training a nutrition coach?30:28 – Overcoming hurdles while starting a nutrition program

Episode 162: Healthy Steps Nutrition with Nicole Aucoin

Dave Tate

I should have hit "record" before I dialed the phone. And I should have hung up before I hit "STOP."I first encountered Dave Tate over fifteen years ago on the Supertraining Forum, and I've read or watched something from him every week since. But I still wasn't prepared for the depths we reached in this conversation.Eleven minutes into the call, I had to say, "Stop, Dave. I have to start recording this stuff!" and we started over. But he didn't miss a beat, and I was laughing within 30 seconds--"I was probably looking for porn" is how he answered the first question.But don't think this is a "powerlifter in the locker room" inside-joke episode. This is a show about big ideas, not big lifts. It's not Dave's autobiography, not a step-by-step guide to using accommodating resistance, and not a sales pitch for EliteFTS.com products (though it could be.) It's a view of the field through the eyes of the guy pulling the plow.Full episode notes are at: two-brain-radio-episode-7-the-dave-tate-effect

I should have hit "record" before I dialed the phone. And I should have hung up before I hit "STOP."I first encountered Dave Tate over fifteen years ago on the Supertraining Forum, and I've read or watched something from him every week since. But I still wasn't prepared for the depths we reached in this conversation.Eleven minutes into the call, I had to say, "Stop, Dave. I have to start recording this stuff!" and we started over. But he didn't miss a beat, and I was laughing within 30 seconds--"I was probably looking for porn" is how he answered the first question.But don't think this is a "powerlifter in the locker room" inside-joke episode. This is a show about big ideas, not big lifts. It's not Dave's autobiography, not a step-by-step guide to using accommodating resistance, and not a sales pitch for <a href="http://EliteFTS.com" rel="nofollow" target="_blank">EliteFTS.com</a> products (though it could be.) It's a view of the field through the eyes of the guy pulling the plow.Full episode notes are at: two-brain-radio-episode-7-the-dave-tate-effect

Episode 7: Dave Tate

Matt Verlaque

Jake Johnson

Episode 153 – UpLaunch with Matt Verlaque and Jake Johnson If you were building the perfect software tool for gyms from SCRATCH, where would you start? I would start with a CRM. The most important work we do is the work that helps our clients. That doesn't mean a scoreboard; that means a way to help them get started seamlessly, stay excited and engaged, and reward them for great behavior. The second most important work we do is the work that helps our coaches. That doesn't mean easier payment processing; that means a way to see clients' goals and progress, reminders to contact them, and a way to share their authority-building content. Finally, you need software that will help you increase sales. Payment software solved that problem in 2006, but hasn't really improved much since. And that software doesn't increase sales; it just automates the sales you've already made. Nurturing future clients means talking to people who are paying attention...but not yet paying you money. While I wish every gym owner would write 500 words every day, or send a caring video to every person who said, "Talk to me more!" on their site...the reality is that it's not going to happen. You just don't have time.Now, your website doesn't do any of this stuff. Does your booking/billing/scorekeeping software? I doubt it.Really, scorekeeping is one of the least important things you do in your gym. This other stuff is mandatory. And that's what a CRM does.Enter UpLaunch: a CRM for the gym industry. Jake Johnson and Matt Verlaque were actually two of my first guests on this podcast back in 2016. The idea was so solid, and their offer to "Help First" was so great that we "helped fast": we gave away some free emails for people to automate. Then they spent over two years refining the product. Now it's finally ready. Join us today as we discuss how this tool can be used in your gym and how to get started with an exclusive offer for the Two Brain Family.  UpLaunch was launched by Matt and Jake who are both former firefighters are also CrossFit gym owners. The company was originally born within the walls of CrossFit Gettysburg, PA. As Matt and Jake began to grow their fitness business they soon realized that there was no software platform available that made it easy to deploy advanced marketing automation strategies and tactics without setting up third party tools. Ever tool that already existed was either expensive or extremely complicated and that was just not good enough. Originally a mix up of third party tools, today UpLaunch provides a customer software solution for box owners that is unparalleled. Listen in on today’s episode to learn more about how powerful this platform is and the extensive capabilities it offers gym owners worldwide.  Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrain.com/test/or schedule your free mentoring call by clicking here! Links:https://www.uplaunch.com/twobrainhttp://joeycoleman.com/book/matt@uplaunch.comjake@uplaunch.com Timeline:1:30 – What is UpLaunch?3:00 – How UpLaunch was started by two former firemen?7:05 – The early beginnings of UpLaunch and how it became to be13:02 – Developing today’s version of software and going back to school18:58 – Leaving the firefighting profession an

Episode 153 – UpLaunch with Matt Verlaque and Jake Johnson If you were building the perfect software tool for gyms from SCRATCH, where would you start? I would start with a CRM. The most important work we do is the work that helps our clients. That doesn't mean a scoreboard; that means a way to help them get started seamlessly, stay excited and engaged, and reward them for great behavior. The second most important work we do is the work that helps our coaches. That doesn't mean easier payment processing; that means a way to see clients' goals and progress, reminders to contact them, and a way to share their authority-building content. Finally, you need software that will help you increase sales. Payment software solved that problem in 2006, but hasn't really improved much since. And that software doesn't increase sales; it just automates the sales you've already made. Nurturing future clients means talking to people who are paying attention...but not yet paying you money. While I wish every gym owner would write 500 words every day, or send a caring video to every person who said, "Talk to me more!" on their site...the reality is that it's not going to happen. You just don't have time.Now, your website doesn't do any of this stuff. Does your booking/billing/scorekeeping software? I doubt it.Really, scorekeeping is one of the least important things you do in your gym. This other stuff is mandatory. And that's what a CRM does.Enter UpLaunch: a CRM for the gym industry. Jake Johnson and Matt Verlaque were actually two of my first guests on this podcast back in 2016. The idea was so solid, and their offer to "Help First" was so great that we "helped fast": we gave away some free emails for people to automate. Then they spent over two years refining the product. Now it's finally ready. Join us today as we discuss how this tool can be used in your gym and how to get started with an exclusive offer for the Two Brain Family.  UpLaunch was launched by Matt and Jake who are both former firefighters are also CrossFit gym owners. The company was originally born within the walls of CrossFit Gettysburg, PA. As Matt and Jake began to grow their fitness business they soon realized that there was no software platform available that made it easy to deploy advanced marketing automation strategies and tactics without setting up third party tools. Ever tool that already existed was either expensive or extremely complicated and that was just not good enough. Originally a mix up of third party tools, today UpLaunch provides a customer software solution for box owners that is unparalleled. Listen in on today’s episode to learn more about how powerful this platform is and the extensive capabilities it offers gym owners worldwide.  Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: <a href="https://twobrainbusiness.com/test/" rel="nofollow" target="_blank">https://twobrain.com/test/</a>or schedule your free mentoring call by clicking <a href="https://app.acuityscheduling.com/schedule.php?owner=11960648&amp;appointmentType=924254" rel="nofollow" target="_blank">here!</a> Links:<a href="https://www.uplaunch.com/twobrain" rel="nofollow" target="_blank">https://www.uplaunch.com/twobrain</a><a href="http://joeycoleman.com/book/" rel="nofollow" target="_blank">http://joeycoleman.com/book/</a>matt@uplaunch.comjake@uplaunch.com Timeline:1:30 – What is UpLaunch?3:00 – How UpLaunch was started by two former firemen?7:05 – The early beginnings of UpLaunch and how it became to be13:02 – Developing today’s version of software and going back to school18:58 – Leaving the firefighting profession an

Episode 153 – UpLaunch with Matt Verlaque and Jake Johnson

Josh Bridges

You've seen him scream and punch the air like a smaller, less-green version of the Hulk. You've watched him pay the man, roar at the sky and kiss some babies. He's Josh Bridges: former Navy SEAL, six-time CrossFit Games athlete and one of the most popular characters in Games history.But behind the muscles and handlebar mustache is a big heart and even bigger work ethic. Here, he speaks with Sean Woodland about his military career, his unyielding drive to win and memorable moments from the CrossFit Games.Josh also talks about what it's like raising two young sons and what's in store for the future (competition and coffee).Links: josh-bridges.comGood Dudes CoffeeBook a Free Call with a Certified Two-Brain Mentor Contact:Instagram: @bridgesj3Timeline:1:03 – Playing all the sports.2:25 – Becoming a Navy SEAL.4:14 – Lessons learned from wrestling.5:22 – Using CrossFit to go from beers and pizza rolls to BUD/S-ready.7:08 – Visions of competition.9:11 – Josh’s first CrossFit Games: “I wanted to win everything.”10:23 – Finishing second in 2011 and watching from the sidelines in 2012.13:07 – Reflecting on Regionals in California.16:44 – Returning to the Games in 2013.19:48 – Going head to head with Rich Froning.21:49 – Lessons learned from failing to qualify in 2015.24:23 – Are Josh’s competition days over?25:44 – Raising young athletes.27:23 – Developing mental toughness.30:20 – Roasting coffee beans in Iraq.32:58 – The future of Good Dudes Coffee.34:45 – Reflecting on a career of competition.

You've seen him scream and punch the air like a smaller, less-green version of the Hulk. You've watched him pay the man, roar at the sky and kiss some babies. He's Josh Bridges: former Navy SEAL, six-time CrossFit Games athlete and one of the most popular characters in Games history. But behind the muscles and handlebar mustache is a big heart and even bigger work ethic. Here, he speaks with Sean Woodland about his military career, his unyielding drive to win and memorable moments from the CrossFit Games. Josh also talks about what it's like raising two young sons and what's in store for the future (competition and coffee). Links: <a href="https://josh-bridges.com/about/" rel="nofollow" target="_blank">josh-bridges.com</a> <a href="https://gooddudescoffee.com/" rel="nofollow" target="_blank">Good Dudes Coffee</a> <a href="https://twobrainbusiness.com/free-call-form/" rel="nofollow" target="_blank">Book a Free Call with a Certified Two-Brain Mentor </a> Contact: Instagram: <a href="https://www.instagram.com/bridgesj3/?hl=en" rel="nofollow" target="_blank">@bridgesj3</a> Timeline: 1:03 – Playing all the sports.2:25 – Becoming a Navy SEAL.4:14 – Lessons learned from wrestling.5:22 – Using CrossFit to go from beers and pizza rolls to BUD/S-ready.7:08 – Visions of competition.9:11 – Josh’s first CrossFit Games: “I wanted to win everything.”10:23 – Finishing second in 2011 and watching from the sidelines in 2012.13:07 – Reflecting on Regionals in California.16:44 – Returning to the Games in 2013.19:48 – Going head to head with Rich Froning.21:49 – Lessons learned from failing to qualify in 2015.24:23 – Are Josh’s competition days over?25:44 – Raising young athletes.27:23 – Developing mental toughness.30:20 – Roasting coffee beans in Iraq.32:58 – The future of Good Dudes Coffee.34:45 – Reflecting on a career of competition.

Josh Bridges: SEAL, Athlete, Dad and Payer of the Man

You suck at selling your service. So does Chris Cooper.In fact, he hates selling. So he doesn't. In this episode, he'll talk about how you can to increase client numbers, revenue and profit without feeling like a salesperson. Some people enjoy sales. Chris really doesn't. Here's how he's been incredibly successful at making sales without "selling" anything.

You suck at selling your service. So does Chris Cooper. In fact, he hates selling. So he doesn't. In this episode, he'll talk about how you can to increase client numbers, revenue and profit without feeling like a salesperson.  Some people enjoy sales. Chris really doesn't. Here's how he's been incredibly successful at making sales without "selling" anything.

Episode 75: Why You Can't Sell

Chris Cooper

Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, ThiefOn this episode, we sit down with Chris Cooper, to talk about his new book: Founder, Farmer, Tinker, Thief. This will be Chris’s fourth book behind Two Brain Business, Two Brain Business 2.0, and Help First and it dives into the heart of entrepreneurship by discussing its four distinct phases. As a business grows, the entrepreneur must also grow and the passion that spurs a founder to quit his job and risk it all will eventually fade and other mechanisms will need to be in place to carry the business forward. Today we talk about this new book and how it came about, how to determine which phase of business and entrepreneurship you are in, and also how to take your business to the next level! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! The Four Phases of Entrepreneurship: Founder: The entrepreneur has bought themselves a job. They work 60 – 70 hours per week delivering their service. Eventually, they will want to either make more money or just take the weekend off.  Farmer Phase: The entrepreneur takes steps from “self-employed” to “business owner”. They build systems and processes, target ideal clients, start marketing to larger audiences, and make careers for others.  Tinker Phase: The entrepreneur’s primary business largely runs itself, and his focus turns inward to reach the next level. He develops leadership skills; makes high level hires; and plans his next project.  Thief Phase: The entrepreneur builds a legacy, plans for retirement, develop cash flow assets, takes passion to new markets, or develops new partnerships to grow their portfolio. Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here! Links:https://twobrainbusiness.com/https://www.facebook.com/founderfarmertinkerthief/https://twitter.com/twobraincoach Timeline:1:35 – Introduction to Founder, Farmer, Tinker Thief3:16 – How to determine which phase of entrepreneurship you are in?10:05 – How many people are truly in the Thief phase of entrepreneurship?11:06 – Robin Hood and the relation to the Thief Phase12:56 – Is it okay to stay in the Farmer Phase?20:12 – Growing your gym while away from your gym22:56 – How to determine the next step for your business or gym23:48 – Taking the Two Brain Business Entrepreneurship Test27:02 – The Archie Brown Story, Moving to Farmer Phase29:54 – Falling backward to previous phases

Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, Thief On this episode, we sit down with Chris Cooper, to talk about his new book: Founder, Farmer, Tinker, Thief. This will be Chris’s fourth book behind <a href="https://www.amazon.com/gp/product/1479277916/ref=dbs_a_def_rwt_bibl_vppi_i0" rel="nofollow" target="_blank">Two Brain Business</a>, <a href="https://www.amazon.com/gp/product/1515241173/ref=dbs_a_def_rwt_bibl_vppi_i1" rel="nofollow" target="_blank">Two Brain Business 2.0</a>, and <a href="https://www.amazon.com/gp/product/151690852X/ref=dbs_a_def_rwt_bibl_vppi_i2" rel="nofollow" target="_blank">Help First</a> and it dives into the heart of entrepreneurship by discussing its four distinct phases. As a business grows, the entrepreneur must also grow and the passion that spurs a founder to quit his job and risk it all will eventually fade and other mechanisms will need to be in place to carry the business forward. Today we talk about this new book and how it came about, how to determine which phase of business and entrepreneurship you are in, and also how to take your business to the next level! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click <a href="https://twobrainbusiness.com/product/twobrain-summit-2019/" rel="nofollow" target="_blank">here</a> to register and sign up now! The Four Phases of Entrepreneurship: Founder: The entrepreneur has bought themselves a job. They work 60 – 70 hours per week delivering their service. Eventually, they will want to either make more money or just take the weekend off.  Farmer Phase: The entrepreneur takes steps from “self-employed” to “business owner”. They build systems and processes, target ideal clients, start marketing to larger audiences, and make careers for others.  Tinker Phase: The entrepreneur’s primary business largely runs itself, and his focus turns inward to reach the next level. He develops leadership skills; makes high level hires; and plans his next project.  Thief Phase: The entrepreneur builds a legacy, plans for retirement, develop cash flow assets, takes passion to new markets, or develops new partnerships to grow their portfolio.  Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: <a href="https://twobrain.com/test/" rel="nofollow" target="_blank">https://twobrainbusiness.com/test/</a> or schedule your free mentoring call by clicking <a href="https://app.acuityscheduling.com/schedule.php?owner=11960648&amp;appointmentType=924254" rel="nofollow" target="_blank">here!</a> Links:<a href="https://twobrainbusiness.com/" rel="nofollow" target="_blank">https://twobrainbusiness.com/</a><a href="https://www.facebook.com/twobrainbusiness/" rel="nofollow" target="_blank">https://www.facebook.com/founderfarmertinkerthief/</a><a href="https://twitter.com/twobraincoach" rel="nofollow" target="_blank">https://twitter.com/twobraincoach</a> Timeline:1:35 – Introduction to Founder, Farmer, Tinker Thief3:16 – How to determine which phase of entrepreneurship you are in?10:05 – How many people are truly in the Thief phase of entrepreneurship?11:06 – Robin Hood and the relation to the Thief Phase12:56 – Is it okay to stay in the Farmer Phase?20:12 – Growing your gym while away from your gym22:56 – How to determine the next step for your business or gym23:48 – Taking the Two Brain Business Entrepreneurship Test27:02 – The Archie Brown Story, Moving to Farmer Phase29:54 – Falling backward to previous phases

Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, Thief

Brian Lelli

Remote

It's 8am in Rochester, NY. Brian Lelli sits and waits for the moving van to arrive at his house.On Thursday, Brian said goodbye to his CrossFit community. He's moving his young family to Florida and leaving his gym in the capable hands of his GM.I talk a LOT on this podcast about the ability to walk away from your business for days, weeks or months. Maybe you just need a few hours each day to work ON the business instead of IN the business. Or maybe you're like me, and have other businesses to group. Maybe you just need a damn nap. Brian is an outlier, running his gym completely remotely. But his experience shows us what's REALLY possible.The people who I want to talk to on this podcast are the gym owners pushing the limits. The guy netting a million dollars is interesting. So is the guy who can leave his gym, move five states away, still own it, and still make a profit.Listen and play close attention to the infrastructure and systems Brian discusses to run his box smooth and efficiently - they're the SAME systems, with the same feedback loop, you'll need to take ANY time off from your business.The 2017 Two Brian Summit is coming this June 3rd and 4th. Be sure to register here for this event!In this Interview:Which systems are necessary for a gym to run independentlyHow much communication is necessary when running a gym from afarHow to grow staff from low levels of responsibility to FULL responsibilityThe icon problem with small business owners, and how to beat itPlus:How much money will Brian be making while working remotelyKey characteristics of a general managerImplementing feedback loops and accountability amongst staffAbout Brian:Brian first got into fitness back in college while at the Rochester Institute of Technology where he started a weightlifting club with some friends. This was Brian’s first chance to learn coaching from others. For the next decade Brian trained and competed as a power lifter until in 2011 he decided to create a better healthier body for himself. At first a CrossFit denier, he quickly found his home training CrossFit and opened his own box in his garage. Brian is super helpful and a very experienced coach who is always available for questions!Timeline:3:29 – Brian Lelli Introduction5:11 – Brian’s story of how he got into CrossFit7:34 – Does training or working at another CrossFit gym help before starting your own?8:39 – Moving to Florida and leaving the CrossFit gym behind independently11:47 – What systems are necessary for a gym to run independently13:52 – Implementing feedback loops and accountability within a CrossFit gym15:02 – How much communication is necessary when running a gym from afar?16:37 – When hiring someone what to look for first17:36 – More on the key characteristics of a general manager20:26 – The advantages of having a hard date set for accomplishing your goal21:03 – How can other gyms be run independently through a proficient general manager22:23 – The role of a joy girl in a CrossFit gym24:24 – Adding more and more roles to the general manager position25:27 – How much decision-making power does the general manager have?26:35 – Announcing a large change to members of your gym28:51 – The icon problem with small business owners30:18 – How will Brian be spending his extra time in Florida?31:50 – Will Brian’s box still be profitable while he is away and how much will he be making?

It's 8am in Rochester, NY. Brian Lelli sits and waits for the moving van to arrive at his house. On Thursday, Brian said goodbye to his CrossFit community. He's moving his young family to Florida and leaving his gym in the capable hands of his GM. I talk a LOT on this podcast about the ability to walk away from your business for days, weeks or months. Maybe you just need a few hours each day to work ON the business instead of IN the business. Or maybe you're like me, and have other businesses to group. Maybe you just need a damn nap. Brian is an outlier, running his gym completely remotely. But his experience shows us what's REALLY possible. The people who I want to talk to on this podcast are the gym owners pushing the limits. The guy netting a million dollars is interesting. So is the guy who can leave his gym, move five states away, still own it, and still make a profit. Listen and play close attention to the infrastructure and systems Brian discusses to run his box smooth and efficiently - they're the SAME systems, with the same feedback loop, you'll need to take ANY time off from your business. The 2017 Two Brian Summit is coming this June 3rd and 4th. Be sure to register here for this event! In this Interview: Which systems are necessary for a gym to run independently How much communication is necessary when running a gym from afar How to grow staff from low levels of responsibility to FULL responsibility The icon problem with small business owners, and how to beat it Plus: How much money will Brian be making while working remotely Key characteristics of a general manager Implementing feedback loops and accountability amongst staff About Brian: Brian first got into fitness back in college while at the Rochester Institute of Technology where he started a weightlifting club with some friends. This was Brian’s first chance to learn coaching from others. For the next decade Brian trained and competed as a power lifter until in 2011 he decided to create a better healthier body for himself. At first a CrossFit denier, he quickly found his home training CrossFit and opened his own box in his garage. Brian is super helpful and a very experienced coach who is always available for questions! Timeline: 3:29 – Brian Lelli Introduction 5:11 – Brian’s story of how he got into CrossFit 7:34 – Does training or working at another CrossFit gym help before starting your own? 8:39 – Moving to Florida and leaving the CrossFit gym behind independently 11:47 – What systems are necessary for a gym to run independently 13:52 – Implementing feedback loops and accountability within a CrossFit gym 15:02 – How much communication is necessary when running a gym from afar? 16:37 – When hiring someone what to look for first 17:36 – More on the key characteristics of a general manager 20:26 – The advantages of having a hard date set for accomplishing your goal 21:03 – How can other gyms be run independently through a proficient general manager 22:23 – The role of a joy girl in a CrossFit gym 24:24 – Adding more and more roles to the general manager position 25:27 – How much decision-making power does the general manager have? 26:35 – Announcing a large change to members of your gym 28:51 – The icon problem with small business owners 30:18 – How will Brian be spending his extra time in Florida? 31:50 – Will Brian’s box still be profitable while he is away and how much will he be making?

Episode 71: REMOTE CONTROL: Running Your Gym from 5 States Away, with Brian Lelli

What's the future "model" for successful microgyms? The original CrossFit gym did Personal Training, and then small-group training with 2-4 participants. Years later, we were told (by a third party) that massive groups of 12 and up was the best way to profitability. In 2012, I introduced The Stratified Model in my book, Two-Brain Business. I think the *next* model is The Prescriptive Model.This podcast is the first time I've spoken about the topic outside our mentoring program and TwoBrain Seminars. My Rx is not your Rx. Brian Alexander of CrossFit Illumine in Chicago is my guest. Brian owns one of the top CrossFit gyms in the country and is a mentor at twobrainbusiness.com.Despite having a booming gym, it was not too long ago that Brian was feeling disconnected from his members. He realized that to truly COACH people, he needed to know where they were headed. He decided to start a google doc and use it to track members' goals. It failed. But he tried again, and this evolved into Brian re-engaging with his members and helping them passionately pursue their goals. Today he uses lifetick.com to track goals and engage with his members.Throughout the episode, Brian talks about the importance of settings goals and how this strategy has helped his business grow to new heights. Personal engagement with gym members is extremely important and is many times the reasons good gyms are good and bad gyms are bad. Being personable and writing each member their own prescription is an essential part of growing your gym and helping members reach their goals. The mindset is as important as the practice.We talk about how to write this personalized prescription and how you can get started helping your members today.Timeline:1:25 The Stratified Model3:22 Brian Alexander Introduction4:04 Your Duty as a Coach7:12 Good gyms vs Bad Gyms8:36 The No Sweat Intro11:04 "Mrs. Jones" - Sample Consultation16:19 Identifying your Best Clients - (here's the Mike Michalowicz interview)20:24 Goal Setting with Clients24:59 Meeting with Members - Brian uses the InBody (TwoBrain members get a discount) 27:09 Reaching Goals30:15 Results of Good Goal Setting32:31 How Important is Goal Setting?36:02 The Best Opportunity to Help More39:32 Fitness Coach vs Physician: Our Scope of Practice The "Swim Coaches vs Lifeguards" talk is here.Contact:Brian Alexander: Brian@crossfitillumine.com http://www.crossfitillumine.com/ This week's sponsor is Forever Fierce. 

What's the future "model" for successful microgyms? The original CrossFit gym did Personal Training, and then small-group training with 2-4 participants. Years later, we were told (by a third party) that massive groups of 12 and up was the best way to profitability. In 2012, I introduced The Stratified Model in my book, Two-Brain Business. I think the *next* model is The Prescriptive Model. This podcast is the first time I've spoken about the topic outside our mentoring program and TwoBrain Seminars. My Rx is not your Rx. Brian Alexander of CrossFit Illumine in Chicago is my guest. Brian owns one of the top CrossFit gyms in the country and is a mentor at <a href="http://twobrainbusiness.com" rel="nofollow" target="_blank">twobrainbusiness.com</a>. Despite having a booming gym, it was not too long ago that Brian was feeling disconnected from his members. He realized that to truly COACH people, he needed to know where they were headed. He decided to start a google doc and use it to track members' goals. It failed. But he tried again, and this evolved into Brian re-engaging with his members and helping them passionately pursue their goals. Today he uses <a href="http://lifetick.com" rel="nofollow" target="_blank">lifetick.com</a> to track goals and engage with his members. Throughout the episode, Brian talks about the importance of settings goals and how this strategy has helped his business grow to new heights. Personal engagement with gym members is extremely important and is many times the reasons good gyms are good and bad gyms are bad. Being personable and writing each member their own prescription is an essential part of growing your gym and helping members reach their goals. The mindset is as important as the practice. We talk about how to write this personalized prescription and how you can get started helping your members today. Timeline: 1:25 The Stratified Model 3:22 Brian Alexander Introduction 4:04 Your Duty as a Coach 7:12 Good gyms vs Bad Gyms 8:36 The No Sweat Intro 11:04 "Mrs. Jones" - Sample Consultation 16:19 Identifying your Best Clients - (here's the Mike Michalowicz interview) 20:24 Goal Setting with Clients 24:59 Meeting with Members - Brian uses the InBody (TwoBrain members get a discount) 27:09 Reaching Goals 30:15 Results of Good Goal Setting 32:31 How Important is Goal Setting? 36:02 The Best Opportunity to Help More 39:32 Fitness Coach vs Physician: Our Scope of Practice The "Swim Coaches vs Lifeguards" talk is here. Contact: Brian Alexander: Brian@crossfitillumine.com <a href="http://www.crossfitillumine.com/" rel="nofollow" target="_blank">http://www.crossfitillumine.com/</a> This week's sponsor is Forever Fierce.

Episode 45: The Prescriptive Model

Tommy Hackenbruck

I do up to a dozen free calls every week. On 90% of them, I hear this comment:"I just need 10 more clients."It's usually not true.But if it IS true, this episode will present a new option for getting a ton of clients. Tommy Hackenbruck has acquired well over 100 after running the program three times; Ken Andrukow signed up 120 after running it ONCE.Full show notes at http://twobrainbusiness.com/episode-17-the-new-you-challenge-with-tommy-hackenbruck

I do up to a dozen free calls every week. On 90% of them, I hear this comment:"I just need 10 more clients."It's usually not true.But if it IS true, this episode will present a new option for getting a ton of clients. Tommy Hackenbruck has acquired well over 100 after running the program three times; Ken Andrukow signed up 120 after running it ONCE.Full show notes at <a href="http://twobrainbusiness.com/episode-17-the-new-you-challenge-with-tommy-hackenbruck" rel="nofollow" target="_blank">http://twobrainbusiness.com/episode-17-the-new-you-challenge-with-tommy-hackenbruck</a>

Episode 17: Tommy Hackenbruck and the "New You Challenge"

Episode 160: Top Leadership Lessons of 2019 The other day I was outside clearing some snow from the trails when I was reflecting upon the last year and some of the leadership lessons that I have learned. Over the past couple of years, Two Brain has gone from 20 or so gyms to now over 500! This is really exciting and has required a level up in leadership skills to tackle new challenges.  I think more so than anything, Two Brain is here to train leaders and level up entrepreneurs and that is why I want to talk about the 5 key leadership lessons I have learned over the past year.  Be on the lookout for my new book coming out in just a few weeks: Founder Farmer, Tinker Thief! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! Top Five Leadership Lessons: Creating Clarity in operating proceduresThe importance of communication with your staffAsking for help is criticalBuilding a moat around your businessLeading from the front Announcer:                            00:02                       Welcome everyone to TwoBrain Radio. It is our mission at TwoBrain to provide 1 million entrepreneurs the freedom to live the life that they choose to join us every week as we discover the very best practices to achieve perfect day and move you closer to wealth .Greg Strauch:                        00:29                       on this episode. You guys get to hear, Chris Cooper talk about the top leadership lessons he learned in 2018 . He's reflecting on the past year of 2018, withTwoBrain. We've been growing more than ever and he talks about the five leadership lessons that he's learned throughout this process to make him more of an effective leader. Enjoy the episode.Chris:                                         00:53                       Hey everyone. Chris Cooper here and really thrilled to see you this year in June in Chicago at the 2019 TwoBrain summit. Every year we have two separate speaking tracks: one for you, the business owner and there's one for coaches that will help them make better, longer, more meaningful careers under the umbrella of your business. This year. We've got some pretty amazing topics like: the client success manager, how to change your life, organizational culture or the business owner's life cycle, how to have breaks, how to have vacations, how to help your marriage survive. Owning a business and motivation and leadership. How to convert more clients, how to create a GM position that runs your gym for you and leaves you free to grow your business. How to start a business owner's group 

Episode 160: Top Leadership Lessons of 2019 The other day I was outside clearing some snow from the trails when I was reflecting upon the last year and some of the leadership lessons that I have learned. Over the past couple of years, Two Brain has gone from 20 or so gyms to now over 500! This is really exciting and has required a level up in leadership skills to tackle new challenges.  I think more so than anything, Two Brain is here to train leaders and level up entrepreneurs and that is why I want to talk about the 5 key leadership lessons I have learned over the past year.  Be on the lookout for my new book coming out in just a few weeks: Founder Farmer, Tinker Thief! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click <a href="https://twobrainbusiness.com/product/twobrain-summit-2019/" rel="nofollow" target="_blank">here</a> to register and sign up now! Top Five Leadership Lessons: <ol><li>Creating Clarity in operating procedures</li><li>The importance of communication with your staff</li><li>Asking for help is critical</li><li>Building a moat around your business</li><li>Leading from the front</li></ol> Announcer:                            <a href="https://www.temi.com/editor/t/jQj5cfQw5h57cRKk_nqKiVwnvesJMHzzvEtJt9YsqGWGmeZK1YYYEThQJRcpYDAxqS5npH89Ae1TkXr0noXdZlCVXJA?loadFrom=DocumentDeeplink&amp;ts=2.39" rel="nofollow" target="_blank">00:02</a>                       Welcome everyone to TwoBrain Radio. It is our mission at TwoBrain to provide 1 million entrepreneurs the freedom to live the life that they choose to join us every week as we discover the very best practices to achieve perfect day and move you closer to wealth .Greg Strauch:                        <a href="https://www.temi.com/editor/t/jQj5cfQw5h57cRKk_nqKiVwnvesJMHzzvEtJt9YsqGWGmeZK1YYYEThQJRcpYDAxqS5npH89Ae1TkXr0noXdZlCVXJA?loadFrom=DocumentDeeplink&amp;ts=29.2" rel="nofollow" target="_blank">00:29</a>                       on this episode. You guys get to hear, Chris Cooper talk about the top leadership lessons he learned in 2018 . He's reflecting on the past year of 2018, withTwoBrain. We've been growing more than ever and he talks about the five leadership lessons that he's learned throughout this process to make him more of an effective leader. Enjoy the episode.Chris:                                         <a href="https://www.temi.com/editor/t/jQj5cfQw5h57cRKk_nqKiVwnvesJMHzzvEtJt9YsqGWGmeZK1YYYEThQJRcpYDAxqS5npH89Ae1TkXr0noXdZlCVXJA?loadFrom=DocumentDeeplink&amp;ts=53.59" rel="nofollow" target="_blank">00:53</a>                       Hey everyone. Chris Cooper here and really thrilled to see you this year in June in Chicago at the 2019 TwoBrain summit. Every year we have two separate speaking tracks: one for you, the business owner and there's one for coaches that will help them make better, longer, more meaningful careers under the umbrella of your business. This year. We've got some pretty amazing topics like: the client success manager, how to change your life, organizational culture or the business owner's life cycle, how to have breaks, how to have vacations, how to help your marriage survive. Owning a business and motivation and leadership. How to convert more clients, how to create a GM position that runs your gym for you and leaves you free to grow your business. How to start a business owner's group

Episode 160: Leadership Lessons, with Chris Cooper

You probably have a great idea. I've never met an entrepreneur who didn't have at least one.You might even know the steps to get there.So why aren't you doing it?If you're a fan of this podcast, you probably own a business.You probably have an idea to make your business better.You might not know the first steps. Or (more likely) you're probably chasing TEN ideas and finishing none.This episode is dedicated to ACTION: doing the things that will make a difference. Knocking over the first domino. Shipping. Publishing.When I started writing DontBuyAds in 2008, there was a severe lack of knowledge in the microgym community. We didn't know what to charge, or how to sell our services. I was guilty. So as I learned from my first mentors, I published everything on that blog (and then in Two-Brain Business, yada yada.) But in the new age of abundant information, there's a new problem: lack of filtering.Believe it or not, you probably already know more than you need. The scope of opinion on how to run your business online is vast. Even when it's backed by comparison and data, the sheer volume can be paralyzing. I wrote, "Do You Know TOO Much?" last week, if you want to read more.There are two parts to the "success" equation: knowledge, and action.In my first four years spent mentoring other gym owners, I focused on knowledge: my seminars were crazy-long lectures; I sold courses online of my talking head. I no longer do either, because both stopped working for people.Gym owners would attend these 16-hour knowledge dumps, go home and--take zero action. Or they'd buy an online course, watch a few videos, get overwhelmed, and stop.When I founded TwoBrainBusiness.com, I took the opportunity to build our programs around what WORKS: mentorship, accountability, AND knowledge. Anyone who compares the 2017 program with the model I used in 2012 (or even 2015) will immediately see a huge difference in the updated delivery...and the results.Why are TwoBrain gyms so successful? They're coached to take action.How can I produce this much content, and still have time to take 5-6 phone calls lasting an hour every day? How did I write two books (Help First and Two-Brain Business 2.0) in 70 days? How do I focus on shipping when I have over 80 emails, 40 text messages, and hundreds of Facebook notifications every single day?This is my strategy for Action.I share this with TwoBrain gym owners on our regular calls, and I'm sharing it with you now. I know this will probably further the divide between gyms doing very, very well and gyms who aren't going to make it. Gym owners who take action will pull even further ahead of gym owners who don't, and this episode will make that divide even broader. I'm okay with that. To save The Movement, I believe some of us need to push even farther, and then model success for everyone else. Are there millionaire gym owners out there? You'd better believe it. Do they own multiple locations and have thousands of clients? Not most of them. What IS the difference between you and them?Action.Enjoy the podcast, and when you're ready to take your OWN action, click here to kick off the Incubator.

You probably have a great idea. I've never met an entrepreneur who didn't have at least one. You might even know the steps to get there. So why aren't you doing it? If you're a fan of this podcast, you probably own a business. You probably have an idea to make your business better. You might not know the first steps. Or (more likely) you're probably chasing TEN ideas and finishing none. This episode is dedicated to ACTION: doing the things that will make a difference. Knocking over the first domino. Shipping. Publishing. When I started writing DontBuyAds in 2008, there was a severe lack of knowledge in the microgym community. We didn't know what to charge, or how to sell our services. I was guilty. So as I learned from my first mentors, I published everything on that blog (and then in Two-Brain Business, yada yada.) But in the new age of abundant information, there's a new problem: lack of filtering. Believe it or not, you probably already know more than you need. The scope of opinion on how to run your business online is vast. Even when it's backed by comparison and data, the sheer volume can be paralyzing. I wrote, "Do You Know TOO Much?" last week, if you want to read more. There are two parts to the "success" equation: knowledge, and action. In my first four years spent mentoring other gym owners, I focused on knowledge: my seminars were crazy-long lectures; I sold courses online of my talking head. I no longer do either, because both stopped working for people. Gym owners would attend these 16-hour knowledge dumps, go home and--take zero action. Or they'd buy an online course, watch a few videos, get overwhelmed, and stop. When I founded <a href="http://TwoBrainBusiness.com" rel="nofollow" target="_blank">TwoBrainBusiness.com</a>, I took the opportunity to build our programs around what WORKS: mentorship, accountability, AND knowledge. Anyone who compares the 2017 program with the model I used in 2012 (or even 2015) will immediately see a huge difference in the updated delivery...and the results. Why are TwoBrain gyms so successful? They're coached to take action. How can I produce this much content, and still have time to take 5-6 phone calls lasting an hour every day? How did I write two books (Help First and Two-Brain Business 2.0) in 70 days? How do I focus on shipping when I have over 80 emails, 40 text messages, and hundreds of Facebook notifications every single day? This is my strategy for Action. I share this with TwoBrain gym owners on our regular calls, and I'm sharing it with you now. I know this will probably further the divide between gyms doing very, very well and gyms who aren't going to make it. Gym owners who take action will pull even further ahead of gym owners who don't, and this episode will make that divide even broader. I'm okay with that. To save The Movement, I believe some of us need to push even farther, and then model success for everyone else. Are there millionaire gym owners out there? You'd better believe it. Do they own multiple locations and have thousands of clients? Not most of them. What IS the difference between you and them? Action. Enjoy the podcast, and when you're ready to take your OWN action, click here to kick off the Incubator.

Episode 76: ACTION!

Jeff Burlingame

Jeff Burlingame is the owner of Friction CrossFit in MI, but he spent most of his career managing globo gyms, where he taught staff how to do more personal training business. At one point, he had 160 trainers working under him. Jeff studied sales techniques for a decade, but after reading "Help First," he realized the best path was to simply help his clients by recommending the best option for them. Now he combines an objection-based approach with the TwoBrain "No-Sweat Intro" and the results are staggering: He's already hit 250% of his 2015 revenue in 2016, and he still has a month to go.Jeff mentions his "WhyNot" sheet, and walks through each question in the podcast. He's sharing the sheet with Two-Brain mentoring clients for free.In this interview:-Jeff’s CrossFit story Learn how to sell more personal training sessions at your box-Different types of personal training sessions and how to tailor these to your clients-Breakdown of a proper client assessment and needs analysis-Jeff’s “WhyNot List” is covered in-depth-Plus: Balancing family and business-Selling Treadmills and badmouthing CrossFit-Birth of Friction CrossFitAbout Jeff Burlingame: Jeff Burlingame started out playing Rugby at Michigan State where he received his B.S. in Exercise Science and Fitness Leadership. Wanting to continue with sports and athletics, he became a sales director and personal trainer director for many leading gyms throughout the country. As Jeff’s career advanced and time spent at home with the family became less and less, he was ready for a change. It was at this time that he decided to open Friction CrossFit. Through many ups and downs, Friction CrossFit is now a successful CrossFit affiliate based out of Grand Rapids, Michigan.Jeff’s Why Not List, for overcoming rejection from new clients is available to members of the Two Brain Business Family exclusively. Be sure to check it out!Remember to fill out the 2016 affiliate survey. This important survey allows us to better serve affiliates and also allows some time for reflection on where your business has been and where it is headed.Timeline:1:32 Jeff Burlingame Introduction3:14 The Jeff Burlingame Story4:40 First Personal Training Experience7:28 Finding CrossFit11:05 Opening a CrossFit Gym16:26 Full Time to Friction CrossFit18:32 How to Sell Personal Training25:35 Creating New Clients29:48 Which Training Program Is Right32:43 Client Body Analysis35:33 Proper Client Needs Assessment43:50 Why is Personal Training Important?Contact Jeff:http://www.frictioncrossfit.com/about/meet-the-coaches/ https://www.linkedin.com/in/jeff-burlingame-68380286 https://www.facebook.com/people/Jeff-Burlingame/38512666 https://www.facebook.com/frictioncrossfit/?pnref=lhc 

Jeff Burlingame is the owner of Friction CrossFit in MI, but he spent most of his career managing globo gyms, where he taught staff how to do more personal training business. At one point, he had 160 trainers working under him. Jeff studied sales techniques for a decade, but after reading "Help First," he realized the best path was to simply help his clients by recommending the best option for them. Now he combines an objection-based approach with the TwoBrain "No-Sweat Intro" and the results are staggering: He's already hit 250% of his 2015 revenue in 2016, and he still has a month to go. Jeff mentions his "WhyNot" sheet, and walks through each question in the podcast. He's sharing the sheet with Two-Brain mentoring clients for free. In this interview: -Jeff’s CrossFit story Learn how to sell more personal training sessions at your box -Different types of personal training sessions and how to tailor these to your clients -Breakdown of a proper client assessment and needs analysis -Jeff’s “WhyNot List” is covered in-depth -Plus: Balancing family and business -Selling Treadmills and badmouthing CrossFit -Birth of Friction CrossFit About Jeff Burlingame: Jeff Burlingame started out playing Rugby at Michigan State where he received his B.S. in Exercise Science and Fitness Leadership. Wanting to continue with sports and athletics, he became a sales director and personal trainer director for many leading gyms throughout the country. As Jeff’s career advanced and time spent at home with the family became less and less, he was ready for a change. It was at this time that he decided to open Friction CrossFit. Through many ups and downs, Friction CrossFit is now a successful CrossFit affiliate based out of Grand Rapids, Michigan. Jeff’s Why Not List, for overcoming rejection from new clients is available to members of the Two Brain Business Family exclusively. Be sure to check it out! Remember to fill out the 2016 affiliate survey. This important survey allows us to better serve affiliates and also allows some time for reflection on where your business has been and where it is headed. Timeline: 1:32 Jeff Burlingame Introduction 3:14 The Jeff Burlingame Story 4:40 First Personal Training Experience 7:28 Finding CrossFit 11:05 Opening a CrossFit Gym 16:26 Full Time to Friction CrossFit 18:32 How to Sell Personal Training 25:35 Creating New Clients 29:48 Which Training Program Is Right 32:43 Client Body Analysis 35:33 Proper Client Needs Assessment 43:50 Why is Personal Training Important? Contact Jeff: <a href="http://www.frictioncrossfit.com/about/meet-the-coaches/" rel="nofollow" target="_blank">http://www.frictioncrossfit.com/about/meet-the-coaches/</a> <a href="https://www.linkedin.com/in/jeff-burlingame-68380286" rel="nofollow" target="_blank">https://www.linkedin.com/in/jeff-burlingame-68380286</a> <a href="https://www.facebook.com/people/Jeff-Burlingame/38512666" rel="nofollow" target="_blank">https://www.facebook.com/people/Jeff-Burlingame/38512666</a> <a href="https://www.facebook.com/frictioncrossfit/?pnref=lhc" rel="nofollow" target="_blank">https://www.facebook.com/frictioncrossfit/?pnref=lhc</a>

Episode 53: Selling Personal Training, with Jeff Burlingame

Episode 167: How You’re Sabotaging Your Business On this episode, Chris Cooper joins us to talk about all the ways that you are sabotaging your business. Everyone who has started a CrossFit Gym or is an entrepreneur has made a lot of mistakes. The key is to learn from these mistakes and make sure they don’t happen again! Today we discuss a list of the top mistakes made by CrossFit gym owners and first-time entrepreneurs.  The Top Entrepreneur Mistakes: Displaying Prices without ContextForecasting your budgets onto your ClientsAttacking other businesses instead of building their ownAttempting to do too many things at onceNot focusing on communication enoughSending the wrong messages to your clients Be on the lookout for my new book coming out in just a few weeks: Founder Farmer, Tinker Thief! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!  Links:https://twobrainbusiness.com/ Timeline:2:18 – Introduction to Sabotaging Your Business3:01 – Raising your leadership standards to the right level5:02 – Why you shouldn’t display your prices7:39 – Forecasting your budgets onto your clients10:10 – Attacking other businesses instead of building your own13:22 – Attempting to do too many things at once16:33 – You need to have more conversations19:03 – The hierarchy of communication19:44 – Sending the wrong messages to your clients24:50 – Should you list your services on your website?30:11 – The importance of learning from your own mistakes

Episode 167: How You’re Sabotaging Your Business On this episode, Chris Cooper joins us to talk about all the ways that you are sabotaging your business. Everyone who has started a CrossFit Gym or is an entrepreneur has made a lot of mistakes. The key is to learn from these mistakes and make sure they don’t happen again! Today we discuss a list of the top mistakes made by CrossFit gym owners and first-time entrepreneurs.  The Top Entrepreneur Mistakes: <ol><li>Displaying Prices without Context</li><li>Forecasting your budgets onto your Clients</li><li>Attacking other businesses instead of building their own</li><li>Attempting to do too many things at once</li><li>Not focusing on communication enough</li><li>Sending the wrong messages to your clients</li></ol> Be on the lookout for my new book coming out in just a few weeks: Founder Farmer, Tinker Thief! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click <a href="https://twobrainbusiness.com/product/twobrain-summit-2019/" rel="nofollow" target="_blank">here</a> to register and sign up now! Links:<a href="https://twobrainbusiness.com/" rel="nofollow" target="_blank">https://twobrainbusiness.com/</a> Timeline:2:18 – Introduction to Sabotaging Your Business3:01 – Raising your leadership standards to the right level5:02 – Why you shouldn’t display your prices7:39 – Forecasting your budgets onto your clients10:10 – Attacking other businesses instead of building your own13:22 – Attempting to do too many things at once16:33 – You need to have more conversations19:03 – The hierarchy of communication19:44 – Sending the wrong messages to your clients24:50 – Should you list your services on your website?30:11 – The importance of learning from your own mistakes

Episode 167: How You’re Sabotaging Your Business

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