Cover image of The Innovative Agency

The Innovative Agency

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adap... Read more

Ranked #1

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4: Artificial Intelligence and the Future of the Agency w/ Paul Roetzer

4: Artificial Intelligence and the Future of the Agency w/ Paul Roetzer

The real question, as marketers, is how can we leverage the power of artificial intelligence, why does it matter in the ... Read more

28 Aug 2018

1hr 8mins

Ranked #2

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3: The 4 Business Development Personalities w/ Jody Sutter

3: The 4 Business Development Personalities w/ Jody Sutter

On a recent episode of The Innovative Agency, Jody Sutter from The Sutter Company stopped by to chat about the 4 busines... Read more

21 Aug 2018

45mins

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Ranked #3

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18: Scaling By Correctly Positioning Your Agency w/ Kelly Campbell

18: Scaling By Correctly Positioning Your Agency w/ Kelly Campbell

Are you ready to have an irreplaceable agency, at scale? Determining the vertical (or horizontal) positioning of your ag... Read more

13 Dec 2018

45mins

Ranked #4

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25: Facing the Challenges That Create Successful Independent Agencies w/ Nancy Hill

25: Facing the Challenges That Create Successful Independent Agencies w/ Nancy Hill

You don’t become one of the most influential marketers in the country without a great deal of formative experience. That... Read more

28 Feb 2019

1hr 1min

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Ranked #5

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48: How Your Agency Can Successfully Transition to Agile w/ Andi Graham

48: How Your Agency Can Successfully Transition to Agile w/ Andi Graham

The creative agency industry is constantly evolving. For this reason, it’s good to keep your agency’s strategy fresh. Fo... Read more

1 Oct 2019

32mins

Ranked #6

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59: A Brand Strategy that Cuts Through the Clutter

59: A Brand Strategy that Cuts Through the Clutter

As a marketing agency, your client’s customers are like tourists standing in Times Square, bombarded with billboards and... Read more

8 Jan 2020

44mins

Ranked #7

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38: The First 3 Questions Every Agency Should Ask Every Client w/ Jeff Swystun

38: The First 3 Questions Every Agency Should Ask Every Client w/ Jeff Swystun

Let’s get back to the basics of agency work by finding out what differentiates our clients, who their audience is, where... Read more

9 Jul 2019

Ranked #8

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52: Why Adaptability & Resiliency are Essential to the Accidental Agency Owner w/ Indra Gardiner Bowers

52: Why Adaptability & Resiliency are Essential to the Accidental Agency Owner w/ Indra Gardiner Bowers

Are you an entrepreneur that didn’t plan on being one? This exact scenario actually plays out more than you might expect... Read more

4 Nov 2019

36mins

Ranked #9

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55: How to Navigate Transactional Client Relationships

55: How to Navigate Transactional Client Relationships

The marketplace has shifted. Retainers/AORs are becoming less common, and brands are moving toward project-based client/... Read more

10 Dec 2019

28mins

Ranked #10

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34: Everything You Need to Know About The Sasha Group w/ James Orsini

34: Everything You Need to Know About The Sasha Group w/ James Orsini

You’ve heard of Gary Vee. And you’re probably familiar with his newest venture, The Sasha Group. Well,  on our most rece... Read more

4 Jun 2019

30mins

Ranked #11

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51: Why Niches Are Your Agency’s Path to Innovation w/ David Searns

51: Why Niches Are Your Agency’s Path to Innovation w/ David Searns

Just like a tree grows toward the best sunlight, your agency needs to be open to innovation in order to survive. This is... Read more

21 Oct 2019

27mins

Ranked #12

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35: 4 Questions To Help Your Agency Land New Business, With Fewer Pitches w/ Doug Austin

35: 4 Questions To Help Your Agency Land New Business, With Fewer Pitches w/ Doug Austin

The 1 question every agency is constantly chasing: How can we land new business? We can help with that. We interviewed D... Read more

14 Jun 2019

43mins

Ranked #13

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33: How One Agency is Embracing the Future of Work — And Managing a 100% Client Retention Rate w/ Stephanie Olson

33: How One Agency is Embracing the Future of Work — And Managing a 100% Client Retention Rate w/ Stephanie Olson

Our most recent guest on The Innovative Agency podcast was Stephanie Olson. She’s the Founder of We are Rosie, the adve... Read more

28 May 2019

40mins

Ranked #14

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42: Metabranding...What It Is and Why It Matters for Your Business w/ Olivier Roth

42: Metabranding...What It Is and Why It Matters for Your Business w/ Olivier Roth

Is your story woven into every touchpoint of your customer interactions? On this episode of the The Innovative Agency, ... Read more

20 Aug 2019

27mins

Ranked #15

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36: This Is How You Stop ‘Paycheck-to-Paycheck’ Cycle in Your Agency w/ Joe Apfelbaum

36: This Is How You Stop ‘Paycheck-to-Paycheck’ Cycle in Your Agency w/ Joe Apfelbaum

Long-term growth is a key concern of every agency owner (and, really, any entrepreneur). Often times, it can be difficul... Read more

25 Jun 2019

50mins

Ranked #16

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43: On-Demand Staffing: What Hollywood Can Teach Us About Agency Business Models w/ Anson Sowby

43: On-Demand Staffing: What Hollywood Can Teach Us About Agency Business Models w/ Anson Sowby

Working on a Hollywood set seems like one of the most glamorous gigs out there. But, have you ever considered the logist... Read more

27 Aug 2019

37mins

Ranked #17

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10: It’s All About People: Ten Years as an Agency w/ Matt Heinz

10: It’s All About People: Ten Years as an Agency w/ Matt Heinz

Growing an agency is hard. You start with nothing but a laptop and a bus pass, and you commit yourself to developing a c... Read more

16 Oct 2018

46mins

Ranked #18

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58: Selling, Marketing, and Building Brands on Amazon

58: Selling, Marketing, and Building Brands on Amazon

With 100 million Prime members in the U.S. alone, Amazon is the place to sell products online. Marketing agencies focuse... Read more

1 Jan 2020

32mins

Ranked #19

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24: 4 Steps for Agencies to Generate Massive Revenue With Thought Leadership w/ Josh Steimle

24: 4 Steps for Agencies to Generate Massive Revenue With Thought Leadership w/ Josh Steimle

One of the most profitable revenue streams remains untapped at most agencies: thought leadership. The phrase may sound a... Read more

12 Feb 2019

28mins

Ranked #20

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5: How To Focus Your Agency On A Specific Niche w/ James Carbary

5: How To Focus Your Agency On A Specific Niche w/ James Carbary

Every entrepreneur has a unique story about how their journey led them to create an agency.  James Carbary is the Founde... Read more

6 Sep 2018

42mins

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