Cover image of The YB2C Live! Podcast
(2)
Business
Marketing
Entrepreneurship

The YB2C Live! Podcast

Updated 3 days ago

Business
Marketing
Entrepreneurship
Read more

YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects.

Read more

YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects.

iTunes Ratings

2 Ratings
Average Ratings
2
0
0
0
0

Fascinating discussions

By Peggy Br - May 18 2018
Read more
I started listing to Pam’s podcasts recently and found the discussions fascinating. If you want to understand what’s happening in the entrepreneurial realm in present-day Detroit, the is a treasure trove. The news media can report on what’s happening in Detroit, but for more depth and insight, I’d highly recommend subscribing to this podcast.

iTunes Ratings

2 Ratings
Average Ratings
2
0
0
0
0

Fascinating discussions

By Peggy Br - May 18 2018
Read more
I started listing to Pam’s podcasts recently and found the discussions fascinating. If you want to understand what’s happening in the entrepreneurial realm in present-day Detroit, the is a treasure trove. The news media can report on what’s happening in Detroit, but for more depth and insight, I’d highly recommend subscribing to this podcast.
Cover image of The YB2C Live! Podcast

The YB2C Live! Podcast

Latest release on Sep 01, 2020

Read more

YB2C Live! is the podcast for our company Your Business Your Brand Creatively (YB2C). Our guests offer inspirational and informative messages about their entrepreneurial journeys, discuss overcoming challenges, and tips for success. At YB2C we work with entrepreneurs, freelancers, and solo professionals to improve and enhance their branding, marketing, web and blog design, and social media marketing projects.

YB2C Live! Ep #203 Trevor Lohrbeer: App Developer and Time Management Specialist

Podcast cover
Read more

Welcome to Season 4, Episode #203, of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Trevor Lohrbeer, Founder and CEO of Day Optimizer, a desktop + mobile web service that helps you convert your daily todo list into a daily schedule, so you can accomplish more. Trevor joined us from Berlin, Germany.

We record this podcast weekly from our studio in the Historic Boston-Edison District in Detroit, Michigan.

Our podcast is sponsored by our companies, Your Business Your Brand Creatively and Detroit Ink Publishing. You’ll hear more from our sponsors later in this episode, and we appreciate your support!

Please support our sponsor, the YB2C Pam’s Power Hours, providing customized one-hour business consulting to clients worldwide.

About Our Guest

Trevor and I met through podcast networking activities, primarily the recent PodmaxGlobal Virtual Conference. Trevor calls himself a serial entrepreneur, having started at least four companies over his career. His current business is Day Optimizer, designed to help people become more deliberate in how they plan their day. The purpose of Day Optimizer functions by showing people how to balance their time and their personal and professional priorities.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Trevor discussed the planning process used by Day Optimizer, that uses a three-step process when reviewing your daily or weekly tasks and actives: 1) Commit. 2) Allocate. 3) Schedule. The Day Optimizer web and the mobile app encourage the user to create “mindfulness checkpoints” to check in and ask: Is this the most important thing to do at this time? Yes: keep doing it. No: Push it aside for something else.

For creatives, Trevor recommends that we schedule our “live” tasks in hard time blocks, and then schedule and “optional block,” and then another hard block. Do not schedule a hard block right after the creative tasks, and try not to schedule creative tasks right before a set appointment.

Please support our sponsor: If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Trevor feels that everyone should have a chance to see how Day Optimizer can change the way people, and especially creative professionals, schedule their days and manage their time and their tasks. He is offering a free 7-day trial of the app at Day Optimizer.com.

Find Trevor Lohrbeer on LinkedIn, Facebook, and Twitter.

What’s Next

Thank you for listening to this week’s episode! Please make sure to support our sponsors and to sign up for our email list so that you’ll be notified about all of the programs and services especially for you!

Join the YB2C Premium Facebook Group for Creative and Solo Professionals

Follow me on LinkedIn and Instagram

Contact me here

Subscribe to the Podcast on:

Apple Podcasts

Google Podcasts

Spotify

Pandora

iHeart Radio

Sep 01 2020

31mins

Play

YB2C Live! Ep #202 Michelle and Angela May: Musicians and Counselors

Podcast cover
Read more

Welcome to Season 4, Episode #202 of the YB2C Live! Podcast for Entrepreneurs. Our special guests this week are native Detroiters Michelle May and her sister, Dr. Angela May. They are excited about the relaunch of their consultancy, A.M. May & Associates, through which they provide customized coaching and consulting growth strategies for individuals and organizations worldwide.

Our podcast is sponsored by our companies, Your Business Your Brand Creatively and Detroit Ink Publishing. You’ll hear more from our sponsors later in this episode, and we appreciate your support!

We record this podcast weekly from our studio in the Historic Boston-Edison District in Detroit, Michigan.

Please support our sponsor, the YB2C Pam’s Power Hours, providing customized one-hour business consulting to clients worldwide.

About Our Guests

Michelle and Angela are both very talented and accomplished musicians, and both have performed on local and national stages. Both sisters teach music students at their private music studio, focusing on violin, voice, and flute. Additionally, Michelle performs and records regularly with her jazz and classical fusion music group, Musique Noir. Angela published a book, “Freedom: What Is the Experience of Living Without Negative Self-Imposed Limitations?” that is available on Amazon.

Michelle, a Licensed Professional Counselor, and Angela, who holds a Ph.D. in clinical and forensic psychology, are both also professional counselors and coaches. Michelle teaches at Oakland Community College and Angela is in private practice.

Michelle and Angela first started their private counseling business in 1996, and have now re-launched it as a virtual coaching consultancy, offering individual and group counseling, workshops, coaching, speaking engagements, and consulting, working primarily with creative professionals and entrepreneurs.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guests Talked About

Michelle and Dr. Angela strongly feel that they now have clarity about the services they offer their clients: diversity issues, self-care for caregivers, the African-American community, women, transitional issues for women and men involved in the criminal justice system, motivation, time and stress management, college survival techniques (undergraduate and graduate), and more.

Many people of all ages and stages in life are dealing with mental health issues, trauma, grief, and anxiety. The sisters strongly believe that talking through these issues with professional counselors help people to open up and be able to see new opportunities in spite of their trials and challenges.

YB2C Premium Logo

Please support our sponsor: If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Michelle and Angela want our listeners who are entrepreneurs currently questioning their choices to remember that the same sets of talents, resilience, strength, joyfulness, passion, and all those other things that built your business, that you may have lost, are still right there within you.

What’s Next

Thank you for listening to this week’s episode! Please make sure to support our sponsors and to sign up for our email list so that you’ll be notified about all of the programs and services especially for you!

Join the YB2C Premium Facebook Group for Creative and Solo Professionals

Follow me on LinkedIn and Instagram

Contact me here

Subscribe to the Podcast on:

Apple Podcasts

Google Podcasts

Spotify

Pandora

iHeart Radio

Aug 25 2020

33mins

Play

YB2C Live! Ep #201 Tisha Davis: Graphic Designer and Marketer

Podcast cover
Read more

Welcome to the YB2C Podcast for Entrepreneurs, Season 4, Episode #201, featuring our special guest, Tisha Davis, the CEO of DesignJunkieTees, a graphic design and customized clothing company. Tisha recently took the leap of faith and transitioned into full-time entrepreneurship.

We record this podcast weekly from our studio in the Historic Boston-Edison District in Detroit, Michigan.

Please support our sponsor, the YB2C Pam’s Power Hours, providing customized one-hour business consulting to clients worldwide.

About Our Guest

Tisha has a Bachelor's Degree, a Master's Degree, and a certification in entrepreneurship essentials from Harvard Business School online. Tisha says that when you work for someone else, you are helping them with their vision, but when you work for yourself, you are achieving your own vision.

Tisha is a graphic designer, a content marketer, a clothing designer, a speaker, a marketer, and a singer. Tisha was an entrepreneur, then into the corporate sector, then into the nonprofit sector, and then back to corporate, and now she is again a full-time entrepreneur.

Tisha’s father was an entrepreneur, and following his example, she now uses all of those skills and expertise with her own company.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Tisha believes that even during this pandemic, we have to be marketers because that’s what we do. Her business allows her to design—her favorite thing—and make her dreams come true.

Please support our sponsor: If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Tisha has a couple of words of wisdom: 1) Just get started and learn what you need to know along the way. 2) Connect with other people who are doing similar things and ask a million questions. 3) Get a team together and have your team members handle what you’re not good at.

Design Junkie Tees Website

Tisha on LinkedIn

Tisha on Facebook

Subscribe to the YB2C Live! Podcast for Entrepreneurs on:

Apple Podcasts

Google Podcasts

Spotify

Pandora

iHeart Radio

Aug 11 2020

31mins

Play

YB2C Live! Season 4, Episode #200 Cheryl Herrick Biz Coach & Motorcross Racer

Podcast cover
Read more

Welcome to the YB2C Live! Podcast for Entrepreneurs, Season 4, Episode #200, featuring our special guest, Cheryl Herrick of Ponytail Racing and PTR Consulting and Coaching, of Raleigh-Durham, North Carolina.

We record this podcast weekly from our studio in the Historic Boston-Edison District in Detroit, Michigan. This special episode was recorded as part of the PodMax Global July 2020 Virtual Conference.

About Our Guest

Through her company PTR Consulting and Coaching, Cheryl Herrick offers programs in business leadership, personal and professional transformation, tapping into your creativity. Cheryl’s Ponytail Racing company holds several different drag racing and Motorcross events. One of her signature events is “Racing for Warriors,” a series of events that offer a fun, safe day at the race track for U.S. Veterans affected by PSTD and other consequences of their service.

What Our Guest Talked About

Cheryl grew up in Michigan and started her entrepreneurial journey at an early age. Almost every time she said she wanted something, her parents would ask: “Well, how are you going to pay for that?” Cheryl decided that she would go out and do odd jobs (several different things, but not babysitting!) to get the funds she needed. Her mom was an entrepreneur and a role model for Cheryl’s later business ventures.

Cheryl always loved racing, and eventually, she found a way to incorporate her love of racing, along with her training in transformative coaching and business leadership into two viable companies that she leads today.

In this episode, Cheryl talks about what questions people should ask and what they should learn about themselves as they prepare to go into business or to change their business model.

Words of Wisdom

Cheryl reminds our listeners that they be sure that there is a market for their product or service, and then ask, “Is there any margin in that market?” Next, you have to have a method of delivery of your product or service that sets you apart from your competition. Finally, just keep going. 

Contact Cheryl:

Website and Contact Form

LinkedIn

Facebook

Subscribe to the YB2C Live! Podcast for Entrepreneurs on:

Apple Podcasts

Google Podcasts

Spotify

Pandora

iHeart Radio

Aug 04 2020

36mins

Play

YB2C Live! Ep #199 Robert Grigore: EMDR Therapist and Counselor

Podcast cover
Read more

Welcome to Season 4, Episode #199 of the YB2C Live! Podcast for Entrepreneurs, with our special guest, Robert Grigore, all the way from Vancouver, British Columbia! Robert is a counsellor specializing in EMDR (Eye Movement and Reprocessing) therapy, and the founder and CEO of Grigore Counselling.

We record this podcast weekly from our studio in the Historic Boston-Edison District in Detroit, Michigan.

This special interview was part of the recent July, 2020 PodMax Virtual Global Conference.

About Our Guest

Robert has a Master’s Degree in Counselling Psychology and is a certified EMDR Therapist and approved EMDR Consultant through the EMDR International Association (EMDRIA). He opened Grigore Counselling in 2015. Robert has always loved helping people, and he can—faster and more deeply than he could have ever imagined possible.

What Our Guest Talked About

During our podcast interview, Robert discusses with EMDR is, how he came to open his own private practice after working for others, and the ups and downs, and successes and challenges of working for himself rather than for others. Like many entrepreneurs, he found that he wasn’t making enough money as an employee (and Vancouver has one of the highest global costs of living), and he just knew he could do better working for himself. He talks about overcoming the fear of stepping out on his own and following his dream.

Words of Wisdom

Robert believes that if you truly want to be an entrepreneur, you should cultivate your awareness and follow your heart. Be clear, work hard, get help, and trust yourself. It will all come together.

Contact Robert Grigore:

Website:

Robert’s Book: “You Need Therapy”

Subscribe to the YB2C Live! Podcast for Entrepreneurs on:

Apple Podcasts

Google Podcasts

Spotify

Pandora

iHeart Radio

Jul 28 2020

37mins

Play

YB2C Live! Ep #198 Tom Gaddis: 7-Figure Digital Marketer

Podcast cover
Read more

Welcome to Season 4, Episode #198 of the YB2C Live! Podcast for Entrepreneurs! Our special guest this week, Tom Gaddis, is a 7-figure digital marketing specialist and hails all the way from Hawaii.

This special episode was recorded at the July 2020 Virtual #PodMaxGlobal Conference.

We record this podcast weekly from our studio in the Historic Boston-Edison District in Detroit, Michigan.

About Our Guest

Tom says he always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he struck out to follow the entrepreneur’s dream. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face!

But he persevered and learned from his mistakes. After achieving success with his local marketing, Tom leveraged his experience and knowledge to start teaching others online. Now through his new What’s the Secret Podcast, he shares exactly how he did it.

Tom also owns PS Direct Marketing, Hands Off Media, and is a co-founder of Offline Sharks. He lives in Kihei, Hawaii with his wife Miranda, two daughters Paige & Sophia, and their grumpy dog Patches.

A Typical Day in the Life

So I usually get up around six in the morning. If it's a workout day, I work out and usually I have about an hour of what I call it, personal development time in the mornings where I just focus on my goals, what I want to do, try to make myself a better person. Then I take the kids to school. I'm usually in my office between 8:30 and 9:00 am. setting down to work somewhere in between eight 30 and nine in the morning.

I do a lot of the creative activities in the morning and admin stuff in the afternoon after I pick up the kids from school. We also do a lot of live trainings and stuff online.

Words of Wisdom

Well, I'd say the biggest thing is never let failure go to your head. How you react to that, I think is what's going to determine your success or "not success." The next thing I would say is hanging out with likeminded people like entrepreneurs and people trying to grow a business. We think differently. We have a different view of the world and most of the people around us don't understand it.

Contact Tom

Podcast: TomGaddis.com

Digital Marketing: OfflineSharks.com

Subscribe to the YB2C Live! Podcast for Entrepreneurs on

Apple Podcasts

Google Podcasts

Spotify

Pandora

Jul 21 2020

40mins

Play

YB2C Live! Kim Boudreau Smith: Women's Empowerment and Speaking Coach

Podcast cover
Read more

Girlfriend, get rid of that “Hag in Your Attic” and keep on moving!~~Kim Boudreau Smith

Welcome to Season 4, Episode #197 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest from Michigan, Kim Boudreau Smith, founder of Her Bold Voice Speaks.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Kim helps women learn to speak and communicate effectively on any stage of their lives, so they enhance their confidence, gain freedom, and stop leaving opportunities on the table.

She wants women to move from the written word to the spoken word, adding their actual voice to their marketing mix, along with their websites, blogs, podcasts, etc. Kim believes that effective speaking is an essential marketing tool.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Kim tells our listeners the story of how she started in business with an internet radio show and a blog, and eventually evolved to have a coaching business that uplifts women and enhances their confidence and self-esteem through maximizing their speaking skills. She now has several programs and a full curriculum that she uses to work with her clients in person and online.

If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Kim believes that your success will be enhanced if you are involved with a “tribe” that supports you and your efforts. She also believes that you should find a mentor, which is different from a business coach. Kim says you should have both. Finally, be careful of where and how you spend your time and your money.

Her Bold Voice Speaks

Email

Phone: (248) 505-2075

LinkedIn

Subscribe to the Podcast on:

Apple Podcasts

Google Podcasts

Spotify

Pandora

Mar 31 2020

23mins

Play

YB2C Live! Clarene Mitchell Social Media Coach and Consultant

Podcast cover
Read more

Fully devote yourself to being an entrepreneur, like you have no other option. That’s the only way to dive in and stay consistent. ~~Clarene Mitchell

Welcome to Season 4, Episode #193 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Clarene Mitchell, LinkedIn Specialist, business owner, author, and speaker.

See below for the FREE offer from our guest!

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Several months after her 20-year professional career unexpectedly ended, Clarene finally decided to start her own business, and now she cannot imagine having a “real” job again. She has found that being an entrepreneur to be the hardest, yet most rewarding career of her life.

Guest Info

Clarene states that in her former careers she was a print journalist and public relations professional, so she knew that communications was her strong suit. She transitioned the skills and experience she already had into a viable new business.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Although she signed up for a LinkedIn account in 2007, she found that like a lot of people, she was seriously underutilizing the service. Now she teaches individuals and groups how to effectively maximize their LinkedIn accounts and profiles. Clarene gave our listeners lots of great tips for using LinkedIn as their primary social media network as an entrepreneurial professional.

If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Clarene has a FREE Offer for the podcast listeners: Text “Shine” to 414.344.8111 and you will receive a reference diagram with LinkedIn and other valuable tips.

TCM Communications, LLC

Subscribe to the Podcast on

Apple Podcasts

Google Podcasts

Spotify

Pandora

Mar 17 2020

24mins

Play

YB2C Live! Rachel Newsome: Natural Health and Wellness Coach/Yoga Teacher

Podcast cover
Read more

To be a successful entrepreneur, you have to be really passionate about solving a problem for someone, Rachel Newsome

Welcome to Season 4, Episode #193, of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Rachel Newsome of Crowns On Wellness Center, in Detroit, MI.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Rachel focuses on Afrocentric and holistic health and wellness. She uses ancient African modalities to help her clients with their healing and wellness journeys. Her goal is to create a sustainable lifestyle so they can continue on after they complete their customized program.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Rachel gave our listeners some wonderful tips and helpful and healthful recommendations for learning how to improve one’s health. For each of her clients, she customizes her programs that include plant-based nutrition, body movement, and herbs. Rachel is also a certified herbalist.

YB2C Premium Logo

If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

When you start a business, you want to make sure that it’s coming from an authentic place to help to heal the world, because that’s where your biggest abundance comes from.

You came into the world with these magical gifts and talents, but they’re not yours. They’re definitely for you to help somebody else to become better, feel better, or do better.

Crowns On Wellness

Subscribe to the Podcast on

Apple Podcasts

Google Podcasts

Spotify

Pandora

Mar 10 2020

24mins

Play

YB2C Live! Ep #191 Wendy Meyeroff: Health and Tech Communications Professional

Podcast cover
Read more

To communicate effectively in your niche market, your message should be comprehensible by the general marketplace.~~Wendy Meyeroff

Welcome to Season 4, Episode #191 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Wendy Meyeroff. Through her company, WMMedComm, Wendy works with her clients to turn complex health and tech copy into comprehensible plain language.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Wendy is a native New Yorker, now transplanted to Baltimore. She has been working in health and tech communications for over twenty years. Her projects include, eBooks, ghostwriting, and providing custom copywriting for the B2B and B2C markets.

Please support our sponsor, Detroit Ink Publishing, which provides marketing services for published independent authors.

What Our Guest Talked About

Wendy says that it is so important that people know what you’re talking about when you describe your health or tech product or service to the marketplace. So many times, people use “industry-speak” when they should be using plain language. Producing good copy that people can understand is so much more important than just writing for SEO purposes.

In this episode, Wendy details her journey from the 90s when most people weren’t thinking about how to talk to seniors about their health care to today, where she works with and for health care consumers, health professionals, salespeople, the media, and the growing senior marketplace.

If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Wendy had one important word for our listeners: MARKETING! You need to know what marketing activities and social media outlets work for you; you need to set a marketing budget; you need to do marketing every day.

Wendy Meyeroff Website

Wendy Meyeroff LinkedIn

Subscribe to the Podcast on

Apple Podcasts

Google Podcasts

Spotify

Pandora

Mar 03 2020

34mins

Play

YB2C Live! Episode #189 Vickie Gould: Storytelling Book Coach and Marketer

Podcast cover
Read more

The most transformational book you read is going to be the one that you write.~~Vickie Gould

Welcome to Season 4, Episode 189 of the #YB2CLive Podcast for Entrepreneurs, featuring our special guest, Michigan-based Vickie Gould, ‘The Words Lady,” a storytelling marketing and book coach.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Vickie works with clients to help them share their stories worldwide, create more impact, create a legacy, and turn their readers into clients.

Vickie talks about how she became an entrepreneur, partially because she refused to accept the usual hopeless ramifications of Lyme disease she contracted. She decided to mange her disease herself, re-brand her life and her business, and set about helping others to change their lives and the lives of others through the writing and marketing of their books.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

When Vickie works with her clients, she takes them from conception, through story structure, through putting their story together in the most impactful way, and then marketing their books, usually to best-seller status.

If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Vickie says: “The life you save with the story you share nay very well be your own.” Just jump in and do it even before you’re ready.

Vickie Gould Website

Vickie Gould Facebook

Subscribe to the Podcast on

Apple Podcasts

Google Podcasts

Spotify

Pandora

Feb 25 2020

25mins

Play

YB2C Live! Ep #187 Tammy Pereira: Facebook Ads Expert

Podcast cover
Read more

Figure out where you want to start sharing online and just start sharing!~~Tammy Pereira

Welcome to Season 4, Episode #187, of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Tammy Pereira, Michigan-based Facebook Ads Coach, and online marketing and tech expert!

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Tammy tells us that she has been in marketing for pretty much her whole career, starting in nonprofit marketing. She then worked in the corporate arena for a while, becoming a corporate consultant. Tammy says that she loves marketing; it’s been her passion since high school! When she started her own business, she put all of her marketing experience into building her own brand.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Recently, Tammy decided to take her business online and decided to focus on Facebook. Through her company, Tammy coaches and consults with women entrepreneurs on Facebook marketing and Facebook advertising.

Tammy realizes that things are always changing on Facebook, and she is able to keep on top of all of the changes and help her clients navigate Facebook Land.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Tammy feels that it is important to put yourself out there every day, even if there are some days when you can’t do everything you wanted to do.

Tammy has developed a system for Facebook Ads marketing; she calls it her $5 a day System for marketing your business online organically and with paid ads. With this system, people can create one piece of content and from there create pieces to share with their audiences snd. market themselves and their businesses quickly and effectively for just $5 a day.

If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Marketing is more than a full-time job for me. I live and breathe it all the time every day in the middle of the night.

Realize that it's all about if you want to be in business for the long run if you want to be in business and market your business for the long run, not like, hey, we're going to just do this get-rich-quick scheme.

Just figure out where you want to start sharing and just start sharing!

Tammy P Website

Tammy P on Facebook

Subscribe to the Podcast on

Apple Podcasts

Google Podcasts

Spotify

Pandora

Feb 18 2020

28mins

Play

YB2C Live! Season 4, Episode 187: Jamon Jordan, Black Historian

Podcast cover
Read more

Black History Month is intended to highlight Black people and Black accomplishments. The annual celebration is not meant to reduce those components to just 28 days in a year.~~Jamon Jordan, Historian

Welcome to Season 4, Episode #185 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, noted historian Jamon Jordan, from Detroit, Michigan. We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Jamon Jordan is a noted historian, specializing in Black and African American history. He is the president of the Detroit chapter of the Association for the Study of African American Life and History (ASALH). He is also the creator of the Detroit-based Black Scroll Network History & Tours, through which he provides lectures and walking tours about Black history in and around Detroit.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Jamon, an educator who is a featured repeat guest on this podcast, discussed the actual origin of Black History Month, including its evolution from “Negro History Week” founded in 1926 by Dr. Carter G. Woodson, the 2nd African American to graduate with a Ph.D. from Harvard. Jamon reminded us that Dr.Woodson chose the 2nd week in February for Negro History Week because that week included the birthdays of President Abraham Lincoln and abolitionist Frederick Douglass.

In the 1960s, it was a group of Black university students that lobbied for the expansion of Negro History Week to Black History month within the African American culture, and in 1976, President Gerald Ford made the celebration of Black History Month official at the federal level.

That is why Black History Month is in February; nobody “gave” it to us and/or relegated the celebration to “the shortest month of the year.” Jamon also stated that of course we celebrate Black History all year long, but we highlight important historical figures, accomplishments, and events in February. His analysis included the fact that of course he loves his mother all year long, but celebrates her specifically on Mother’s Day.

You are invited to join the #1 global Facebook group for creative and solo professionals, entrepreneurs, and small business owners, YB2C Premium. In the group, we concentrate on learning about "branding and marketing for the rest of us!"

Words of Wisdom

Jamon explained how he grew his passion for Black History into an actual business, and encourages everyone to learn about Black and African American history for themselves. There is so much more to know and appreciate than what is often taught in school.

In addition to the links above, you can also reach Jamon Jordan at 313.983.9216.

Subscribe to the Podcast on:

Apple Podcasts

Google Podcasts

Spotify

Pandora

Feb 11 2020

28mins

Play

YB2C Live! Ep #181 Vaneese Johnson: The BOLDness Coach

Podcast cover
Read more

Be Bold. Be Big. Be Bad. Invest in yourself and in your business as an entrepreneur.~~Vaneese Johnson

Welcome to Season 4, Episode #181 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Vaneese Johnson, the Boldness Coach, from the Bay Area of California. Vaneese works with women entrepreneurs and high-performing professionals in the corporate space to be bold, big, and bad.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Although she lives in California, Vaneese is a member of the Michigan Association of Female Executives (MAFE), which is she and I first met a couple of years ago. Vaneese explains that “B.O.L.D.” stands for “Becoming Out Loud Daily,” which translates into living, working, and thriving in your authenticity. She believes the genius in women includes identifying their innate gifts and creating revenue streams and opportunities that are branded and distinctive. That is how you can attract opportunities in every aspect of your life.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Vaneese believes that there are millions of people who are not in their space right now; they are shrinking violets and feel invisible. She helps them to find a way of giving themselves permission to step into their authenticity and become who they are meant to be. People need to first identify what they are really passionate about and what their calling in the world is about.

Vaneese knows that she has great energy and she loves to support people and contribute, so she decided to make a career for herself where she could manifest those qualities.

We invite you to join the #1 Global Facebook Group for creative and solo professionals, entrepreneurs, and small business owners, YB2C Premium! We focus on branding and marketing for the rest of us.

Words of Wisdom

Vaneese feels that there are two very important things that entrepreneurs at any stage should do: 1) Take a business plan class. 2) Become a member of a business networking group of entrepreneurs that will elevate, motivate, and educate you.

Check out Vanesse, the BOLDness Coach on her website.

Subscribe to the Podcast on:

Apple Podcasts

Google Podcasts

Spotify

Pandora

Jan 28 2020

36mins

Play

YB2C Live! Episode #179 Kent Langley: Digital Technology Specialist

Podcast cover
Read more

Welcome to Season 4, Episode #179 of the YB2C Live! Podcast for Entrepreneurs with our special guest, Kent Langley, an instructor, speaker, advisor, and coach who joined us from San Raphael, California. We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Kent is a specialist in digital technology and works to empower people with the disruption of people who are bombarded with the explosion of technology today. Kent utilizes his extensive business experience and deep background in technology into projects around the world that help to educate, feed, and clothe people. Kent is also a faculty member at Singularity University, the co-founder of a blockchain accelerator, and the co-founder of a foundation with a mission to migrate society to abundance. Kent details his multi-faceted career on his website.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Kent helps people to realize that using technology effectively is not as hard as people think it is. Even if you stumble around at first, learning to break things into manageable pieces can help you use technology to reach your business goals. Everything you do starts out as an experiment, and it helps to start out with modest goals.

You are invited to join the #1 Global Facebook Group for Creative and Solo Professionals: YB2C Premium. We'd love for you to join us!

Words of Wisdom

Kent says that if you know it needs doing, just do it. Get it done. Entrepreneurship is often romanticized, but it is really, really hard. But don’t quit, remember that your support system will make all the difference for you.

Kent Langley Website

Kent Langley LinkedIn

Subscribe to the Podcast on:

Apple Podcasts

Google Podcasts

Spotify

Pandora

Jan 21 2020

27mins

Play

YB2C Live! Episode #177 Diana Wu David Author, International Corporate Trainer, and Facilitator

Podcast cover
Read more

Welcome to Season 4, Episode #177 of the YB2C Live! Podcast for Entrepreneurs! As you may know, the acronym “YB2C” stands for Your Business Your Brand Creatively, the name of our company where we work with creative and solo professionals on their branding and marketing projects. Our special podcast guest this week is Diana Wu David, an author, strategist, and business transformation consultant, joining us from Hong Kong!

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Twenty years ago, Diana was working as a business consultant in New York City when she had the opportunity to travel to Hong Kong, sponsored by the Henry Luce Foundation. She had planned to stay in Asia just a few months, but she met her husband there, started a family, and continued to build her career from Hong Kong, working with clients all over the world.

Diana moved in and out of corporate jobs over the years while having some entrepreneurial businesses along the way.

About two years ago, Diana decided to start a company that would incorporate all of her previous experience, as well as giving her the flexibility to pursue her own interests and spend more time with her family in Asia and in America.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Diana talked about seeing a need and filling it: Across Asia and the South Pacific, there were few opportunities for entrepreneurs and companies to work together to receive training and engagement programs, so she started her company to provide those services, especially with boards of directors and corporate clients.

As she discusses in her best-selling book, Future Proof: Reinventing Work in an Age of Acceleration, her focus is now helping people make sense of career disruption and reimagining a productive, profitable, and exciting future of work.

We invite you to join the YB2C Premium Facebook Group, the #1 Global Facebook Group for Creative and Solo Professionals.

Words of Wisdom from Our Guest

Diana states that she has a motto she lives by: “Don’t live the life you’ve been given; work hard for the life you want.”

Diana Wu David Website

Diana Wu David on LinkedIn

Subscribe to the Podcast on

Apple Podcasts

Google Podcasts

Spotify

Pandora

Jan 14 2020

28mins

Play

YB2C Live! Ep #173 Don Ferguson: Teeq Uniquely Distilled Tequila

Podcast cover
Read more

Welcome to Season 3, Episode #173 of the YB2C Live! Podcast for Entrepreneurs featuring our special guest, Don Ferguson, co-CEO of Teeq Premium Tequila, a unique and upscale spirit meant for sipping, not gulping from a shot. Teeq Premium Tequila is one of only three Michigan tequila brands.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit. 

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Before co-founding Teeq Premium Tequila, Don had no background in this industry whatsoever. Among other previous careers, Don was a divisional vice president for a major financial company for eleven years and one day! Although he was quite successful in corporate America, he decided that he wanted to do more in his life beside just sitting in a cubicle, look out of the window, and watch the world go by.

About The Company

Don set out to learn as much as he could about the tequila spirit, and he fell in love with the knowledge that it takes seven years just to grow the special agave plant used even before the production and distillation processes can begin. All agave plants are grown and harvested only in certain regions of Mexico.

Some of the benefits of tequila is that the spirit is low in sugar, keto friendly, and gluten free. A premium tequila is meant to be sipped, not gulped, and does not leave you with a nasty hangover.

DIP Logo

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

The agave is part of the aloe vera plant family, and the distilling of tequila goes all the way back to the Aztecs. The plant is harvested by actual people and baked underground for up to thirty-five hours. The plants are then sent to a distillery in Mexico that uses the same wooden barrels used to distill whiskey, where it is age for eight months. The entire process is completed in Mexico under strict governmental regulations. The name “tequila” is actually trademarked by the Mexican government.

Once the tequila is ready for the market, Teeq Tequila transports it here to Kalamazoo, Michigan, which takes between eight and ten days. Then starts the process of getting the bottles into stores and ensuring that all liquor license regulations are followed. 

All of that work, from the agave plant to the store shelves, as well as educating people about premium tequila, is what Don finds so interesting about working in his company. 

Words of Wisdom

Don says that to start, grow, and manage a business successfully, an entrepreneur you must be passionate about your product or service, you must be consistent in your work ethic, you must be open to continually learning, and you must constantly market and promote your company and yourself as the CEO.

Don reminds our listeners that to find out more, just Google “Teeq Tequila” and everything about them will show up.

Teeq Premium Tequila Website: https://teeqspirits.com

Subscribe to the Podcast on 

Apple Podcasts

Google Podcasts

Spotify

Dec 17 2019

30mins

Play

YB2C Live! Ep #171 Stephanie Vaught: Financial Educator and Financial Coach

Podcast cover
Read more

Welcome to Season 3, Episode #171 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Stephanie Vaught, Founder and CEO of Detroit-based Social Money Finance, LLC.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Stephanie is an attorney and personal finance coach who is also a fellow graduate of the best high school in the country, Cass Technical High School in Detroit. Through her company, Stephanie specializes in financial education. Her target demographic includes busy professional working people and families. Stephanie helps them to build better money management systems for their households. Through the educational component of her company, Stephanie also helps people keep their finances organized and to really understand the importance of financial literacy.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Stephanie reminded our listeners that applying the financial knowledge you learn is just as important as receiving the financial education itself. Stephanie helps her clients to apply the information and education they receive to their specific situations. Stephanie then works on the “money mindset” of her clients, who she says must have a willingness to absorb what they are learning.

Stephanie also talked about how, in 2018, she made the move from corporate positions to full-time entrepreneurship. She detailed how her educational choices in high school and college prepared her for her entrepreneurial journey.

Words of Wisdom

Stephanie had several wonderful “Words of Wisdom” for our listeners:

  • Be open and be fluid to learning be open and be fluid to, you know, researching and learning your audience learning who your clientele is learning and knowing your subject and really being okay with or your product.
  • Get to know your clients and realize and really get a very intimate understanding of what their needs are so that you can meet those needs.
  • Stick through the seasons and that's why I say stay the course don't throw in the towel six months in even a year in two years in because these are your growing gears. You may suffer those growing pains, but you do get them, you get through them.
  • Stay motivated, stay encouraged, get around people who will motivate and encourage you, and consume very positive and inspiring information and continue to learn, learn, learn, learn.

Contact Information for Stephanie Vaught and Social Money Finance, LLC

Facebook

Social Money Finance Course

Email

Please subscribe to the Podcast on

Apple Podcasts

Google Podcasts

Spotify

Dec 10 2019

20mins

Play

YB2C LIVE! Ep #165 Sydnee Turner: The Business Side of Graphic Design

Podcast cover
Read more

Welcome to Season 3, Episode #165 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, graphic designer extraordinaire Sydnee Turner, Founder of the Sydgrafix Design Studio. Sydnee joins us from Detroit, Michigan.

We record this podcast every week from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Sydnee has been the primary graphic designer for me and for my various companies for many years. Originally from the Bay area of California, Sydnee has been in Detroit for over twenty-six years. She says she counts how many years she’s been in Detroit by the number of winters she’s been through here. After leaving the Army, Sydnee held several corporate jobs but then decided to focus solely on graphic design. She received a Master’s of Fine Arts degree from Cranbrook here in suburban Detroit and considers herself a provider of visual solutions.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Sydnee stressed that budding graphic designers need to learn both the basics of graphic design and how to implement a marketing strategy. When Sydnee started her business almost twenty years ago, all of her work consisted of graphic design for print, but now about 40% of her business is for digital projects.

Sydnee has several large and long-term clients, including the Charles H. Wright Museum of African American History and the African World Festival. Sydnee really enjoys working with community-based projects such as the Wright Museum, which has been her client for over fifteen years. The Wright Museum is the 2nd-largest museum of its kind since the Smithsonian Museum of African American History opened. Sydnee also has several corporate clients who provide her with a regular source of income.

Words of Wisdom

Sydnee has some advice for graphic designer entrepreneurs: 1) Set aside time daily for quiet prayer or meditation and time to reflect before starting your day. 2) Make sure to contribute some of your time for pro bono work, especially for community-based people and organizations. 3) Always attend to the business side of your graphic design company.

Sydgrafix Contact Information:

Email: sydgrafix@gmail.com Phone: 313.272.6488

Please subscribe to the Podcast on

Apple Podcasts

Google Podcasts

Spotify

Nov 19 2019

26mins

Play

YB2C Live! Ep #163 Victor Ung: Life Coach and Emotional Intelligence Expert

Podcast cover
Read more

Welcome to Season 3, Episode #163 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Victor Ung of Seattle Washington. After several years in corporate America, Victor became a certified life coach and founded his company and podcast “Human Up” that focuses on teaching emotional intelligence skills.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C ), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Victor says that after spending several years in the areas of web development and product management, what he loved most was being the liaison between the business and the creative teams. He says that he had sort of a “quarter-life crisis” and found that the successful life and career trajectory he had just wasn’t “him” and he was losing his soul. That’s when he decided to make a clean break, get trained in life coaching, and become an expert in learning about and teaching emotional intelligence skills.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Victor is also an author and blogger at “The Good Men Project,” where he writes about all of the issues that keep people from understanding their own emotions and living their true selves. Victor also writes stories for Medium and publishes on Instagram and his YouTube channel.

Words of Wisdom

Victor believes that everyone has their own answer, but that answer just needs to be drawn out. He says that everyone should step into their own power and realize they have the ability to really do what works for them. Victor also explains the difference between being a coach and being a consultant.

Please subscribe to the Podcast on:

Apple Podcasts

Google Podcasts

Spotify

Nov 12 2019

28mins

Play

iTunes Ratings

2 Ratings
Average Ratings
2
0
0
0
0

Fascinating discussions

By Peggy Br - May 18 2018
Read more
I started listing to Pam’s podcasts recently and found the discussions fascinating. If you want to understand what’s happening in the entrepreneurial realm in present-day Detroit, the is a treasure trove. The news media can report on what’s happening in Detroit, but for more depth and insight, I’d highly recommend subscribing to this podcast.