Cover image of B2B Marketing and More With Pam Didner

B2B Marketing and More With Pam Didner

Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, dema... Read more

Ranked #1

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69 - Scaling Content Marketing for Sales Enablement

69 - Scaling Content Marketing for Sales Enablement

Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, d... Read more

27 Dec 2018

5mins

Ranked #2

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79 - Help Sales Find Content They Need

79 - Help Sales Find Content They Need

At B2B Marketing Exchange, a fellow marketer, Matt, asked me “Pam, what tools do you recommend providing the sales team ... Read more

7 Mar 2019

5mins

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106 - Three Ways to Improve Your Strategic Thinking Skills

106 - Three Ways to Improve Your Strategic Thinking Skills

A big hello from Portland, Oregon. How can I think strategically? How to cultivate strategic thinking? Strategic is such... Read more

10 Oct 2019

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77 - Don't Be Afraid, Just Be Sincere

77 - Don't Be Afraid, Just Be Sincere

Many people downloaded my eBook, A Quick and Easy Framework for Marketers to Enable Their Sales Team. I usually follow u... Read more

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83 - 4 Key Elements for Successful Website Overhaul

83 - 4 Key Elements for Successful Website Overhaul

Tatianna knows that I’ve updated my website 5 times in the past 4 years. She is going to lead her company’s website over... Read more

4 Apr 2019

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89 - How to Support Sales as a Marketer

89 - How to Support Sales as a Marketer

I received a question from Keri. She just joined a big tech company. Her job is to enable sales. sales. But there is a c... Read more

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78 - Fix Your Marketing Execution Gap

78 - Fix Your Marketing Execution Gap

Early in December, Victor, a good friend, referred a potential client to me. This client is not my typical B2B technolog... Read more

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87 - The ONE reason for Sales and Marketing Misalignment

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I had an epiphany talking to Rob Clarke, co-founder of Strala, at Martech West in early April. His company created a tur... Read more

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110 - Why B2B Businesses Need to Invest in Marketing

110 - Why B2B Businesses Need to Invest in Marketing

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81 - How to Get your Marketing Peers to Support Sales?

81 - How to Get your Marketing Peers to Support Sales?

A fellow marketer from the B2B Marketing Exchange, Regina asked: “How do I get my marketing peers to shift their thinkin... Read more

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Ranked #11

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11 - Making a living as an independent consultant

11 - Making a living as an independent consultant

Question: Hey Pam, how do you make a living as a personal consultant? - TOM Answers: If you ask different independent co... Read more

18 Oct 2017

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72 - How Sales Enablement Benefits Marketing

72 - How Sales Enablement Benefits Marketing

Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, d... Read more

17 Jan 2019

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86 - Voicify, Strala, and Alyce

86 - Voicify, Strala, and Alyce

Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, d... Read more

25 Apr 2019

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82 - Qualified Leads: Reduce Tension between Sales and Marketing

82 - Qualified Leads: Reduce Tension between Sales and Marketing

Someone filled out a question card at my workshop without leaving a name, but I like the question: “How to Reduce the te... Read more

28 Mar 2019

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13 - Standardizing Content

13 - Standardizing Content

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88 - How to Understand Your Company’s MarTech Stack?

88 - How to Understand Your Company’s MarTech Stack?

What is the main requirement to be a digital marketer? I’ve been asked that question often by traditional marketers. The... Read more

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111 - Drip Campaigns vs Nurturing - The Differences

111 - Drip Campaigns vs Nurturing - The Differences

I did an 8-hour-long workshop for a new client of mine. The CMO of the company, Sara, is an incredibly savvy marketer in... Read more

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12 - What is the best way to open a presentation?

12 - What is the best way to open a presentation?

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114 - My Lessons and Reflections From 2019

114 - My Lessons and Reflections From 2019

If you are a long-time listener, you know that my episodes tend to focus on marketing and business, not so much about me... Read more

12 Dec 2019

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75 - Marketers Can Make An Impact on Buyer Research and Sales Engagements

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B2B buyers spend just 17 percent of their time meeting with potential suppliers, while 45 percent of their time is spent... Read more

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