Ranked #1

69 - Scaling Content Marketing for Sales Enablement
69 - Scaling Content Marketing for Sales Enablement
Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, d... Read more
27 Dec 2018
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5mins
Ranked #2

79 - Help Sales Find Content They Need
79 - Help Sales Find Content They Need
At B2B Marketing Exchange, a fellow marketer, Matt, asked me “Pam, what tools do you recommend providing the sales team ... Read more
7 Mar 2019
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5mins
Ranked #3

106 - Three Ways to Improve Your Strategic Thinking Skills
106 - Three Ways to Improve Your Strategic Thinking Skills
A big hello from Portland, Oregon. How can I think strategically? How to cultivate strategic thinking? Strategic is such... Read more
10 Oct 2019
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8mins
Ranked #4

77 - Don't Be Afraid, Just Be Sincere
77 - Don't Be Afraid, Just Be Sincere
Many people downloaded my eBook, A Quick and Easy Framework for Marketers to Enable Their Sales Team. I usually follow u... Read more
21 Feb 2019
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4mins
Ranked #5

83 - 4 Key Elements for Successful Website Overhaul
83 - 4 Key Elements for Successful Website Overhaul
Tatianna knows that I’ve updated my website 5 times in the past 4 years. She is going to lead her company’s website over... Read more
4 Apr 2019
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5mins
Ranked #6

89 - How to Support Sales as a Marketer
89 - How to Support Sales as a Marketer
I received a question from Keri. She just joined a big tech company. Her job is to enable sales. sales. But there is a c... Read more
16 May 2019
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4mins
Ranked #7

78 - Fix Your Marketing Execution Gap
78 - Fix Your Marketing Execution Gap
Early in December, Victor, a good friend, referred a potential client to me. This client is not my typical B2B technolog... Read more
28 Feb 2019
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7mins
Ranked #8

87 - The ONE reason for Sales and Marketing Misalignment
87 - The ONE reason for Sales and Marketing Misalignment
I had an epiphany talking to Rob Clarke, co-founder of Strala, at Martech West in early April. His company created a tur... Read more
2 May 2019
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4mins
Ranked #9

110 - Why B2B Businesses Need to Invest in Marketing
110 - Why B2B Businesses Need to Invest in Marketing
In the last episode, I mentioned that I met Danny Harris at Content Marketing World. He’s a regular listener to my podca... Read more
7 Nov 2019
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6mins
Ranked #10

81 - How to Get your Marketing Peers to Support Sales?
81 - How to Get your Marketing Peers to Support Sales?
A fellow marketer from the B2B Marketing Exchange, Regina asked: “How do I get my marketing peers to shift their thinkin... Read more
21 Mar 2019
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3mins
Ranked #11

11 - Making a living as an independent consultant
11 - Making a living as an independent consultant
Question: Hey Pam, how do you make a living as a personal consultant? - TOM Answers: If you ask different independent co... Read more
18 Oct 2017
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3mins
Ranked #12

72 - How Sales Enablement Benefits Marketing
72 - How Sales Enablement Benefits Marketing
Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, d... Read more
17 Jan 2019
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2mins
Ranked #13

86 - Voicify, Strala, and Alyce
86 - Voicify, Strala, and Alyce
Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, d... Read more
25 Apr 2019
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5mins
Ranked #14

82 - Qualified Leads: Reduce Tension between Sales and Marketing
82 - Qualified Leads: Reduce Tension between Sales and Marketing
Someone filled out a question card at my workshop without leaving a name, but I like the question: “How to Reduce the te... Read more
28 Mar 2019
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6mins
Ranked #15

13 - Standardizing Content
13 - Standardizing Content
Standardizing content How do we standardize content if localization and personalization drive better engagement? - Julie... Read more
1 Nov 2017
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4mins
Ranked #16

88 - How to Understand Your Company’s MarTech Stack?
88 - How to Understand Your Company’s MarTech Stack?
What is the main requirement to be a digital marketer? I’ve been asked that question often by traditional marketers. The... Read more
9 May 2019
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7mins
Ranked #17

111 - Drip Campaigns vs Nurturing - The Differences
111 - Drip Campaigns vs Nurturing - The Differences
I did an 8-hour-long workshop for a new client of mine. The CMO of the company, Sara, is an incredibly savvy marketer in... Read more
14 Nov 2019
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5mins
Ranked #18

12 - What is the best way to open a presentation?
12 - What is the best way to open a presentation?
What is the best way to open a presentation? I am doing a session at a conference. How do you make a compelling or fun ... Read more
25 Oct 2017
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5mins
Ranked #19

114 - My Lessons and Reflections From 2019
114 - My Lessons and Reflections From 2019
If you are a long-time listener, you know that my episodes tend to focus on marketing and business, not so much about me... Read more
12 Dec 2019
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10mins
Ranked #20

75 - Marketers Can Make An Impact on Buyer Research and Sales Engagements
75 - Marketers Can Make An Impact on Buyer Research and Sales Engagements
B2B buyers spend just 17 percent of their time meeting with potential suppliers, while 45 percent of their time is spent... Read more
7 Feb 2019
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7mins