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The Marketing Guide

This is the podcast that helps make marketing simple for small business owners and entrepreneurs. Each week we bring you episodes with bite-sized actionable tips, strategies and hacks to help grow your business online. This podcast will help you grow your online presence and stand out in a crowded space. Website: www.lauraomahony.com Instagram: instagram.com/lauraomahonydotcom/

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#57 - 20 Instagram Reel Ideas You Can Create Today (and an exciting Reels Update)

Today I am sharing with you some more ideas for Instagram Reels to get you started if you been thinking "I need to get on reels" then this is the push you have been looking for. I'm sharing 20 different ideas for Reels you can create today, sharing some of my reels top tips and keep tuned until the end of the episode where I tell you all about the brand spanking new Reels feature that everyone is talking about. What you will learn in this episode: What are reels? Why Create Reels20 Different types of Reels you can easily create todayTop Reels TipsBrand Spanking New Reels Feature Links from the show:Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comEpisode #15 Getting started with Instagram Reels for Businesshttp://lauraomahony.com/episode15 Episode #37 - 7 Day Instagram Reels Challenge for Small Business Ownershttps://lauraomahony.com/episode37/__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

30mins

7 Jun 2021

Rank #1

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#56 - (Rebroadcast) 4 Facebook secrets every small business needs to know

This week we replay one of the most popular episodes of The Marketing Guide and our very first guest interview last year with Richard Fletcher of Magic Sauce Marketing.Richard is an absolute genius when it comes to using Facebook for business and in this episode, we talk about using your personal profile for business, the four types of posts you should be creating, should small business use Facebook ads and so, so much more. This episode is jam-packed with really great content and not to be missed!Find Richard Online:Richard Fletcher, Magic Sauce MarketingWebsite: MAGICSAUCEMARKETING.COMFacebook Personal: FACEBOOK.COM/RICHARDGRAHAMFLETCHERFacebook Group: FACEBOOK.COM/GROUPS/MAGICSAUCE/Links from the show:Sponsor - Free ebook:https://lauraomahony.com/episode1/FlodeskEmail Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZLeave a review on Android:https://www.podchaser.com/podcasts/the-marketing-guide-1185324Leave a review on Apple Podcasts:https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4Got Questions? DM me on Instagram:https://www.instagram.com/lauraomahonydotcom/

52mins

31 May 2021

Rank #2

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#55 - Using TikTok to Grow Your Business in 2021 with Wendy Norman (Apt. B Photography)

In this episode of The Marketing Guide Laura talks with Wendy Norman of Apt. B Photography and the Savannah Elopement Package. We spoke about the following:  The one thing that Wendy did when covid hit and weddings were cancelled that had a major impact on her business.How she learned to pivot harder than Ross from Friends with that couchHow being active on TikTok how has helped her businessWhat happens when your video goes Viral What do you do when you have an "accidental" viral videoHow to handle the Trolls (not the cute Dreamworks version)How much content you need to be creating on TikTok/Reels to make an impact on your businessand much more This episode is not to be missed. Wendy shares her unique insight and drops lots of value bombs. Links from the show:Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZFollow Wendy on Instagram:https://www.instagram.com/aptbphoto/Follow Wendy on TikTok:https://www.tiktok.com/@thesavannahphotographerHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

46mins

24 May 2021

Rank #3

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#54 - An Easier Way To Manage Your Marketing With Facebook Business Suite

In this week's episode, you’ll learn what actually is Facebook Business Suite a recently introduced tool from Facebook and how it can save you time and make your life easier for your business.In this episode we cover: What exactly Is Facebook Business Suite?business suite vs Creator studioBusiness suite vs business managerGetting started with Facebook Business SuiteHow to access Facebook Business SuiteManaging your marketing with Facebook Business SuiteWalk through the Facebook Business Suite Don't forget to subscribe so you don't miss out on any future episodes and I would love it if you could go leave a review it takes 2 minutes and really helps us to get the show out to more people. Links from the show:Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

21mins

17 May 2021

Rank #4

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#53 - How To Get Free Media Coverage For Your Business in 2021

Have you ever picked up a magazine or read an online publication that you thought my story would make a perfect fit for this? Are you unsure of how to get free press coverage for your small business? In this episode, I teach you my secrets to pitching to publications/websites and getting free coverage for your brand. In this episode you will learn: The first phase of PR and why it's so importantWhy being personal mattersHow to write a good pitchThe one tool that can help you with your writing (it's free too!)The one page you need to create on your website todayA simple hack for when you are sending an imageHow editors operate and the one thing you can do to make life easier for themThe action that most people leave out when pitching Links from the show: The Reels Masterclass: "30 Reels in 60 Minutes"Get it now and get a FREE Canva Reels cover template pack worth €47:https://lauraomahony.com/shop/reelsmasterclassFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

23mins

10 May 2021

Rank #5

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#52 - 7 Different Ways Branding Can Help Your Business

Good branding can help your business in many ways and in order to understand how branding can impact your business you first need to understand exactly what branding is. In this episode, we dive into 7 different ways that branding can help your business and we pick apart what exactly a brand is, where it originated from and why investing in good branding is so important. Links from the show:The Reels Masterclass: "30 Reels in 60 Minutes"Get it now and get a FREE Canva Reels cover template pack worth €47:https://lauraomahony.com/shop/reelsmasterclassFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewNEW: 1:1 Instagram Coaching - Find out more:https://lauraomahony.com/coaching/Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Link to the step-by-step guide:https://lauraomahony.com/episode47Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

20mins

3 May 2021

Rank #6

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#51 - 8 Easy Lead Magnets to grow your email list today

You know that you don't own your followers on any social media platform. If hackers forbid you lost your social media accounts in the morning you need another medium to communicate with your audience. Email marketing is the perfect solution for this.You also know that your followers on social media are not going to just hand over their email address without a good reason to either. In this week's episode of The Marketing Guide Podcast, I explore eight different methods to create a lead magnet for your business and talk about the one simple lead magnet that I created 12 years ago that got people on my mailing list and it still works today!What you will learn in this episode Eight different types of lead magnetsHow to set up your lead magnet to deliver via emailWhat email service provider I use to do thisMy preferred method for creating easy lead magnetsWebsites where you can get free templates for creating lead magnetsCreating a lead magnet from something you may already have createdand much more Links from the show:The Reels Masterclass: "30 Reels in 60 Minutes"Get it now and get a FREE Canva Reels cover template pack worth €47:https://lauraomahony.com/shop/reelsmasterclassFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZLead Magnet ebookhttps://crmrkt.com/4J0wq5 https://crmrkt.com/VKAjDkHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewNEW: 1:1 Instagram Coaching - Find out more:https://lauraomahony.com/coaching/Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Link to the step-by-step guide:https://lauraomahony.com/episode47Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

26mins

26 Apr 2021

Rank #7

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#50 - 15 Productivity Hacks To Get More Done In Your Business

A standard working week has 40 hours in it if you work 8 hours a day. Hands up if you can say that you are making the most of each and every one of these hours? If you are struggling to stay productive in your business or just want some handy hacks to set yourself up for success in your business then this is the perfect episode for you. what you will learn: why you need to prep to be more productivehow setting goals can keep you on trackthe one thing you can do each night or morning that will help you gain clarity for the weekhow taking breaks and rest can make you more productivethe one thing you need to do for your brainwhy giving up control is important for productivityand much more Links from the show:The Reels Masterclass: "30 Reels in 60 Minutes"Get it now and get a FREE Canva Reels cover template pack worth €47:https://lauraomahony.com/shop/reelsmasterclassFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewNEW: 1:1 Instagram Coaching - Find out more:https://lauraomahony.com/coaching/Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Link to the step-by-step guide:https://lauraomahony.com/episode47Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

39mins

19 Apr 2021

Rank #8

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#49 - 30 Day Instagram Content Creation Challenge

Raise your hands in the air if you are someone who just can't keep consistent with Instagram! I know exactly how this feels. Instagram can feel like a chore sometimes and it can be hard to show up every single day. The 30 Day Instagram Content Creation Challenge will challenge you to show up and create valuable and educational content for your audience and in turn, grow your audience and attract your ideal customers.In this episode  you will learn: Where you can find what content works best for your accountWhy you only need 2/3 kinds of contentHow to plan for your contentAllowing yourself to be flexibleWhy you need to create space for content creationHow batching will save you timePicking the best time to post Teasing your contentand much more Links from the show:Episode 40: Carousel Posts on Instagram: Your Essential Guidehttps://lauraomahony.com/episode40/The Reels Masterclass: "30 Reels in 60 Minutes"Get it now and get a FREE Canva Reels cover template pack worth €47:https://lauraomahony.com/shop/reelsmasterclassFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewNEW: 1:1 Instagram Coaching - Find out more:https://lauraomahony.com/coaching/Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Link to the step-by-step guide:https://lauraomahony.com/episode47Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

15mins

12 Apr 2021

Rank #9

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#48 - The Anatomy of a Perfect Instagram Profile (& the hidden features you may be neglecting)

What if you are forgetting a really essential piece of the Instagram Puzzle. What if there are entire sections that you have completely overlooked and don't even know that these could be hurting your account? What if this is stunting your growth on there? In today's episode, I'm deep-diving into your profile and giving you the anatomy of a customer or client-attracting profile that will help you get discovered, get followers and most importantly get customers.  So if you are wondering why you are not growing as fast as you should be on Instagram then this is the perfect episode for you.  what you will learn: Crafting the perfect visualsWhat you need in your bioWhy you need a strong CTA in your bio and the best ways to make the most of thisThe searchable feature you may be neglectingThe swoon worth feature that will get you noticed (and followers)Additional features in your bio that you may not even have heard of Sit back relax grab a coffee a pen and paper and get ready to dissect the anatomy of a perfect Instagram profile.  Links from the show:The Reels Masterclass: "30 Reels in 60 Minutes" Get it now and get a FREE Canva Reels cover template pack worth €47:https://lauraomahony.com/shop/reelsmasterclass Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewNEW: 1:1 Instagram Coaching - Find out more:https://lauraomahony.com/coaching/Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Link to the step-by-step guide:https://lauraomahony.com/episode47Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

27mins

5 Apr 2021

Rank #10