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PPC Daily | Talking Google Ads Monday Through Friday

PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.

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The best episodes ranked using user listens.

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AdWords Automation - Should You Be Worried?

Today's question comes from Hank, who wants to know if he should be worried about Google AdWords automation and how to prepare for the upcoming changes towards greater automation.Thanks for listening! Have you tried Google's automated platform? If so, what did you think?Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

7mins

3 Jul 2018

Rank #1

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How to Get Hired at an AdWords Agency

Today's question comes from Stewart in the UK, who wants some advice on getting hired at an AdWords agency.Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

9mins

19 Jun 2018

Rank #2

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How Do I Get Conversions With A Small Budget?

Today's question comes from Kevin, in Toronto. Kevin wants to know how to get conversions when you have small-budget businesses.Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

5mins

20 Nov 2018

Rank #3

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Simplify AdWords With Automated Rules

Today's question comes from Omar in Chicago, who wants to know of an automated way to pause his campaigns when the monthly budget is reached.Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2PPC Resources we recommend:Automated Rules In AdWords - https://support.google.com/adwords/answer/2497710?hl=enAdvanced Google AdWords by Brad Geddes - https://amzn.to/2scp102AdWords Help Center - https://support.google.com/adwords/Inside AdWords Blog - https://adwords.googleblog.com/

8mins

15 Jun 2018

Rank #4

Most Popular Podcasts

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How To Compete With HUGE Companies In Google AdWords

Today's question comes from Molly in Minneapolis, who wants to know how a small business can compete with large, national companies on competitive, high-value keywords in Google AdWords.Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

7mins

19 Jun 2018

Rank #5

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Attribution Models in Google Ads

Today's question comes from Chris, in Madison, Wisconsin. He wants to know Chris & Jason's thoughts on attribution and which attribution models are most helpful. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

5mins

11 Sep 2018

Rank #6

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Should I use the Google tag manager?

Today's question comes from Rene in El Paso, Texas. Rene wants to know if she should use the Google tag manager?Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

5mins

18 Oct 2018

Rank #7

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Conversion Tracking With Limited Options

Today's question comes from Omar. He needs help setting up conversion tracking for a website lead form that doesn't have a separate thank you page.Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

6mins

13 Apr 2018

Rank #8

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How do I run a small daily budget, high cost per click campaign?

Today's question comes from Rob in Australia. Rob wants to know how to run a Google Ads campaign that has a small daily budget and expensive, high cost per click keywords.Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

5mins

8 Oct 2018

Rank #9

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How To Prove AdWords Campaign Performance

Today's question comes from Amanda, in Omaha. As a new Google Ads manager, she wants to know how to provide proof of performance data for the new campaigns she is running.Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

9mins

29 Aug 2018

Rank #10

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Should each location have its own Google Ads campaign?

Today's question comes from Sarah in San Antonio.  Sarah wants to know if she has a business with multiple services and multiple locations, should each location have its own campaign, or should each service have its own campaign?Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

5mins

10 Oct 2018

Rank #11

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Should Ad Extensions Be Created at Campaign or Ad Group Level?

Today's question comes from Brad, in Merced, California. Brad wants to know if ad extensions should be created at the campaign level or ad group level.Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

4mins

19 Nov 2018

Rank #12

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Why is my Google Ads campaign not working?

Today's question comes from Paul in Melbourne, Australia. Paul wants to know why his Google Ads campaign isn't bringing in leads.Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

5mins

19 Oct 2018

Rank #13

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Duplicate Keywords Across Campaigns

Today's question comes from Julia, in Poland. She wants to know the pros and cons of using the same keyword in different campaigns, along with tips on how to manage those campaigns if keywords are duplicated across campaigns. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

4mins

1 Oct 2018

Rank #14

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How to test out Google Ads?

Today's question comes from Tom in San Carlos, CA. Tom wants to know how to test out Google Ads.Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

6mins

22 Oct 2018

Rank #15

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Should I use enhanced CPC bidding in Google Ads?

Today's question comes from Ric in Los Angeles. Ric wants to know if he should use enhanced CPC bidding?Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

5mins

1 Nov 2018

Rank #16

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To SKAG or Not To SKAG?

Today's question comes from Manu, in Sydney, Australia. He wants to know why Jason stopped using SKAGs (Single Keyword Ad Groups) in his AdWords campaigns.Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

5mins

28 Sep 2018

Rank #17

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How do I advertise on Google Ads if my industry has low search volume?

Today's question comes from Tana in Cape Town, South Africa. Tana wants to know how she can advertise effectively on Google Ads if her industry isn't searched for very often. The guys give tips on how to deal with low search volume keywords.Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

6mins

11 Oct 2018

Rank #18

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1 Ads, 2 Ads, 3 Ads, 4? Optimize Your Ads

Today's question comes from Thomas, in Chicago. He wants to know how many ads per ad group is optimal for small accounts that don't receive a lot of traffic. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

6mins

4 Sep 2018

Rank #19

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Different campaigns for broad match and exact match keywords

Today's question comes from Julia in Poland. Julia wants to know if she should put exact match and broad match versions of keywords in different campaigns.Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

6mins

4 Oct 2018

Rank #20