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WIRED Business

Get in-depth coverage of current and future trends in technology, and how they are shaping business, entertainment, communications, science, politics, and society.

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Ranked #1

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Smell Your Way Out of the Uncanny Valley

Smell Your Way Out of the Uncanny Valley

In simulated environments, smell is often the neglected sense. Scentient’s wearable device aims to bring a whiff of auth... Read more

14 Aug 2023

5mins

Ranked #2

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Generative AI Is Making Companies Even More Thirsty for Your Data

Generative AI Is Making Companies Even More Thirsty for Your Data

The outcry over Zoom's tweak to its data policy shows how the race to build more powerful AI models creates new pressure... Read more

11 Aug 2023

5mins

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Ranked #3

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This AI Company Releases Deepfakes Into the Wild. Can It Control Them?

This AI Company Releases Deepfakes Into the Wild. Can It Control Them?

UK unicorn Synthesia offers clients a menu of digital avatars, from suited execs to Santa Claus. But it has struggled to... Read more

10 Aug 2023

11mins

Ranked #4

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The Ghost of Privacy Past Haunts the Senate’s AI Future

The Ghost of Privacy Past Haunts the Senate’s AI Future

The US Congress is trying to tame the rapid rise of artificial intelligence. But senators’ failure to tackle privacy ref... Read more

9 Aug 2023

9mins

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Ranked #5

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Microsoft’s AI Red Team Has Already Made the Case for Itself

Microsoft’s AI Red Team Has Already Made the Case for Itself

Since 2018, a dedicated team within Microsoft has attacked machine learning systems to make them safer. But with the pub... Read more

8 Aug 2023

6mins

Ranked #6

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Apps Are Rushing to Add AI. Is Any of It Useful?

Apps Are Rushing to Add AI. Is Any of It Useful?

The artificial intelligence gold rush has thrust services like ChatGPT into every aspect of our digital lives. That stil... Read more

7 Aug 2023

6mins

Ranked #7

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Please Stop Asking Chatbots for Love Advice

Please Stop Asking Chatbots for Love Advice

We get it, relationships are hard. But asking ChatGPT how to do emotions is not going to work. Here are some better idea... Read more

4 Aug 2023

9mins

Ranked #8

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WhatsApp Made a Movie About Afghan Women’s Soccer

WhatsApp Made a Movie About Afghan Women’s Soccer

As the UK pushes for a law that threatens end-to-end encryption, WhatsApp has given itself a starring role in a doc abou... Read more

3 Aug 2023

8mins

Ranked #9

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This Disinformation Is Just for You

This Disinformation Is Just for You

Generative AI won't just flood the internet with more lies—it may also create convincing disinformation that’s targeted ... Read more

2 Aug 2023

7mins

Ranked #10

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This Is the Era of Zombie Twitter

This Is the Era of Zombie Twitter

The bird may be dead, but Twitter—er, X—is still alive for communities, news, and memes. Read this story here. Learn mor... Read more

1 Aug 2023

7mins

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