There are three types of people – who are you?
According to Adam Grant, the New York Times best-selling author of “Give and Take,” there are three types of people in the world. Givers. Takers. And Matchers. Which one are you? And does it matter? As you’ll soon see, the answer is YES. The most successful people in the world are Givers. But some of the least successful people are also givers. What separates the two? A Discussion with Adam Grant, NYT Best-Selling Author of Give and Take Download audio file (20-Social-Triggers-The-Three-Types-of-People-Which-One-Are-You-with-Adam-Grant.mp3) (If you can’t see the audio player, here’s the MP3 link). If you dig this podcast, make sure you say hello to Adam Grant on Twitter. Here’s the link. In addition to talking about these three types of people, we also cover: Why some givers succeed while others fail How using this one phrase will help you get more donations (this works for non profits and crowd-funding) The ONE thing you should consider before you help anyone And more. When you’re done, share two separate stories in the comments: 1. Tell me about a time when you offered someone help – and it paid off for you and them. 2. Tell me about another time when you offered someone help – and it came back to bite you. Leave a comment below. Also – if you loved this discussion, I can be sure that you’ll love his book, Give and Take. Pick it up on Amazon right here: Give and Take(aff). Do you dig this podcast? Leave a review on iTunes. More reviews helps us with our rankings. Help a brother out!
18 Nov 2013
Crazy magician shares GREAT marketing and psychology tactics
A few weeks ago, I was browsing a book store – yes, I still do that – and I stumbled on this book called “Fooling Houdini” by Alex Stone. The title grabbed me by throat and said, “Take me home.” So I did. As I started reading the book, I realized something: I needed to cancel everything else for the day and finish the book. It was that good. And it got better. While reading, I noticed I was taking a ton of notes – lessons about business, life, marketing, and psychology. And that’s when I decided, I’m going to get Alex Stone on my podcast if it kills me. (I got your back :-D) Luckily, he wasn’t too hard to track down, and today I’m PUMPED to share our discussion with you. Fooling Houdini: What magicians, jugglers, and psychics can teach you about marketing What can the world of magic teach you about becoming a better salesman and marketer? This deep dive discussion with Alex Stone, New York Times best-selling author of Fooling Houdini (affiliate) will reveal the answer. More specifically, you’ll learn: Why “experts” aren’t always right. And when they’re wrong, they’re REAL wrong. The secret to becoming a master performer (as it relates to magicians, salesmen, communicators, and more). Why jugglers drop the ball at least once (and how this helps you WOO your customers). The psychological principle behind a multi-billion dollar industry – and how you can take advantage of it. And much more. Download audio file (17-Social-Triggers-Crazy-Magician-Alex-Stone-Shares-Great-Marketing-and-Psychology-Tactics.mp3) A short while into this podcast, we reveal a story about why experts aren’t always right. And when they’re wrong, they’re real wrong. So, what I want you to do is this: After you hear that story, tell me about a time when an expert was wrong in your life. It could have been a teacher, a family member, a boss, anything. What happened? Leave a comment. Also… Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. There are 322 reviews and with your help, we can hit 350. You see, I could sell discussions like this, but I choose to give them away for free. All I ask in return is a little review ;-). Right click this link to save the audio as a MP3 file to your computer The transcript for this podcast is not available… yet. Please check back. Social Triggers is hiring an online training course product developer. More details right here
7 Oct 2013
Viral marketing secrets revealed by Ivy League professor Jonah Berger
What’s the secret to successful viral marketing? An Ivy League professor, Jonah Berger, released a new book this week called Contagious: Why Things Catch On<And in this book, he reveals a simple framework that you can use to make your content and products go viral. (That means you'll be able to entice your readers and customers to talk about your stuff!)After appearing on Good Morning America and NPR, he's now a guest on the Social Triggers podcast (an obvious next step, right? :-D)Listen to the podcast here: Contagious: Why Things Catch On A couple of years ago, I stumbled on some of Jonah Berger’s work while scouring through the academic journal databases. And I even featured him on Social Triggers (I shared his research behind creating viral content and how bad press helps sales). But today, on this episode of Social Triggers Insider, I asked him to reveal some of his new and BEST ideas about generating word of mouth for your business. Download audio file (13-Social-Triggers-Viral-marketing-secrets-revealed-by-Ivy-League-professor-jonah-berger.mp3) The one thing I want you to pay close attention to is the framework he developed for what he calls “Social Currency.” It’s a 3-step framework, and he covers it in complete detail on this podcast. And if you dig it, help Jonah Berger out by sharing this article on Facebook and Twitter. You may even find that your friends and colleagues will thank you for introducing them to this podcast! Listen to this podcast where Ivy League professor reveals the secret to great viral marketing – Click to tweet Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help. Right click this link to save the audio as a MP3 file to your computer The transcript for this podcast is not available… yet. Please check back. What next? Now I’d like you to do two things: If you think what you learned will help you get more people to your business, leave a comment letting me know how. The one thing I LOVE about research like this is that it’s insanely practical. And I love to hear how entrepreneurs like you plan to use it. If you’d like to learn more about Jonah Berger’s book, pick up a copy of it on Amazon (aff). No hard sell here because the book truly sells itself. (If you’re curious, there are 6 main things that you must learn to make your products and content go viral. We covered Social Currency and Practical value on the podcast. But in his book, he goes over the 4 other things: Triggers, Emotion, Public, and Stories). Also, if you want to say Hello to Jonah Berger, you can hit him up on Twitter right here. Or visit his website right here.
7 Mar 2013
You can’t make everyone happy – stop trying
This past weekend, the day before I was set to give the closing keynote at the financial bloggers conference, a woman walks up to me, interrupts my conversation, and says, “I won’t be at your talk tomorrow, but don’t be a douche.” “Oh?” I said. And she went on. “I don’t subscribe to your site, and I don’t watch your videos. You’re always yelling and I don’t like it…They had Ramit Sethi last year, and he was a douche” The guy sitting across from me, the guy I was originally talking to starts laughing. “She keeps putting her foot further and further down her throat.” I’m mischievous, so I humored her. You Can’t Make Everyone Happy – And You Shouldn’t “Ramit’s a good friend… You ever stop to think that maybe I don’t want you as a subscriber? Or maybe that you not being a subscriber hurts you more than it hurts me?” “Maybe, but I’m not the only one who thinks this,” she said, desperately trying make her point mean something to me. The whole scenario was hilarious. And I’m sharing it today for two reasons. #1 People always have an opinion on what you do. It’s up to you to assess the source of the opinion, and choose whether or not you should ignore it. This lady was over the top, and sure, maybe I do yell a lot and should consider it… …or I could look at the 50 other people I met at the conference who told me, “Derek – I love your stuff.” Interesting. And the next point… #2 People don’t have an opinion on everything… They don’t have opinions on things like brain surgery, rocket science, physics, or anything complicated. They only have opinions on things like what clothes you should wear. Or what color your website should be. Or anything that’s “on the surface.” Why do people have these surface level opinions? On this new podcast with Adam Alter, the New York Times best-selling author of “Drunk Tank Pink” (Aff) we talk about just that. And we also go over some other interesting things like: * The scientific case for why Apple products are the smart choice for creatives * Why people have an opinion on almost everything * Why you should never use the color red as your website background * Why single women should wear the color red (I know that has nothing to do with business, but the data was so interesting that I had to share it). * And more. Download audio file (19-Social-Triggers-Why-People-Have-Opinions-On-Almost-Everything-And-More.mp3) (If you can’t see the audio player, here’s the MP3 link). Then, what I’d love for you to do is share an interesting story where someone gave you criticism. Criticism that was worth as much as that time you stepped in… Leave a comment. And if you know someone who battles with taking some criticism too seriously, pass this along to them. They may find this enlightening. Do you dig this podcast? Leave a review on iTunes. More reviews helps us with our rankings. Help a brother out! P.S. Another person at this same conference asked me how I deal with haters, and whether or not they offend me. For that, take these words from Chris Rock to heart: “You can only offend me if you mean something to me”
21 Oct 2013
Most Popular Podcasts
How to Make Better Decisions In Life And Work
A few weeks ago, this guy asked me “Should I quit my job to start my own business?” This guy, and many other people who read Social Triggers, need help making tough decisions just like this. Decisions like: “Should I quit my job?” “Should I start a business?” “Should I invest in my education?” “Should I end my relationship?” “Should I fire an employee?” And that’s why today I’m excited to share this new podcast with Dan Heath, a NYT best-selling author of two (and soon to be three) books. Decisive: How to Make Better Decisions in Life and Work Before you jump into this podcast, I want you to think about a tough decision you’re currently trying to make. Then I’d like you to imagine how much better you’ll feel when you finally MAKE THAT DECISION. Why? Because when you’re done listening to this podcast, you’ll learn how YOU can make better decisions in life AND work. I’ll also reveal how you can win a free copy of their new book. Download audio file (15-Social-Triggers-Decisive-How-to-Make-Better-Decisions-in-Life-and-Work-Dan-Heath.mp3) Who is Dan Heath? Dan Heath is the NYT best-selling author of Made to Stick and Switch. And now he’s got a NEW book that he just released called Decisive: How to Make Better Decisions in Life and Work (affiliate link). As you’ll hear in the podcast, this book shows you how to make tough decisions the RIGHT way. Now leave a comment below. Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help. Right click this link to save the audio as a MP3 file to your computer The transcript for this podcast is not available… yet. Please check back.
1 Apr 2013
Use this framework – close your next client (the return of the Social Triggers podcast)
When you break down some of the best sales pitches, you’ll notice something that can change your business. You’ll notice that being GREAT at sales has nothing to do with “natural talent.” (As far as I know, there’s no “sales gene.”) Instead, when you break down the pitch, you’ll find that the world’s greatest salesmen follow a framework for selling. A framework that’s repeatable. A framework that anyone can learn. A framework that YOU can learn – and be better at selling TODAY. What is it? Here’s the Deal… I’m PUMPED to announce the return of the Social Triggers Insider podcast. Because on this NEW podcast, I’ve got an amazing guest. His name is Mike Del Ponte, and he’s going to share a sales framework he used to sell more than $100,000 of a product that did not yet exist – and MORE. Who is Mike Del Ponte? He’s the co-founder of Soma, a beautiful water filter that took the world by storm. It started with an idea, a successful Kickstarter campaign that raised $147,444 in less than 10 days, and desire to change the game in what was a “boring” water filter industry. I bought mine last week ;-). You’ll hear the full story, and get proven frameworks and tactics you can begin using in your business TODAY below: Download audio file (14-Social-Triggers-Use-this-framework-Close-Your-Next-Client-with-Mike-Del-Ponte-of-Somawater.mp3) Now if you’re as excited as I am about the return of the Social Triggers Insider podcast, I need your help. You see, these podcasts often take me 5 days of prep time. It’s a TON of work, and it’s one of the reasons why I put it on hiatus for a few months. But I started to get emails from people who wanted to see my podcast back in action. People who said this: “Quite possibly the most informative, useful, and practical podcast I subscribe to. You’ll take something useful away from every episode and his guest speakers are among the leaders in the field!” So I caved. My goal has always been to be one of the BEST websites for entrepreneurs on the web – and to do that, the podcast is ESSENTIAL. So, what do I need your help with? Two things. #1 I’d love for you to listen to the podcast today, and leave a comment telling me how you plan on using this sales framework in your business. After all, the podcast isn’t about me. It’s about you, and the value YOU get from it. I just want to hear how it’s going to help #2 I plan on doing this podcast weekly, and the only way to ensure you don’t miss out on each episode is to subscribe via iTunes. (Plus, you’ll find the archived podcasts, each of which is AMAZING on iTunes… including one with Tim Ferriss). If I’ve ever helped you with my free content, I’d be thankful if you left an honest review today. It will take you less than 30 seconds, it won’t cost you a cent, and it will be a HUGE help. Use this link – and fire up iTunes. (click the little blue link that says “View in iTunes”) Thanks! Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help. Right click this link to save the audio as a MP3 file to your computer The transcript for this podcast is not available… yet. Please check back. Note: It appears that the 4P framework was originally taught by Michael Masterson (or Mark Forde). So, thanks for that.
23 Sep 2013
How to Eliminate “Wallet Closing Words” From Your Emails, Sales Pages, and Speech
There are words that REPEL your customers… Words that stop them—dead in their tracks—from buying whatever it is you’re selling. Words that are so prevalent that you’ll be SHOCKED to hear that they’re HORRIBLE when it comes to communicating with your prospects and customers. But today, on Social Triggers Insider, you’ll see what those words are, and MORE. So grab a pen and paper and listen to the latest episode of Social Triggers Insider. The Psychology of Language (with Michael Fishman) In the below discussion, Michael Fishman and I talk about: How Your Words Shape The Perception Of Your Products and Services How to Eliminate Wallet Closing Words from Your Writing Why 100% Comprehension Is Vital For Businesses Communication The 4Cs of Crafting Language That WOWS Your Customers That said, press play! Download audio file (09-Social-Triggers-The-Psychology-of-Language.mp3) Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. I’m so close to 100 reviews, and I need your help to get there After you’re done listening to this discussion, I want you to share “one” thing you learned… and how you plan to apply it to your business… in the comment section. Why? Because I want you to commit to growing your business, and I believe your comment will keep you accountable. Want to know what my key takeaway was? It’s this: Writing tip: “Don’t think OF the market. Think AS the market.” – @michaelfishman – Click to Tweet Right click this link to save the audio as a MP3 file to your computer The transcript is currently unavailable. Check back in a few days Want to learn more about Michael Fishman? For over 20 years, Michael Fishman has been the leading advisor on marketing, positioning and strategy setting in the health, wellness and personal development categories. He has been instrumental in growing to category leadership such businesses as Rodale, Inc., with the Prevention and Men’s Health publishing brands, and has worked on products and/or collaborated with such admired personalities as Dr. Andrew Weil, Dr. Mark Hyman, Dr. Deepak Chopra, Dr. Christiane Northrup, Dr. Dean Ornish and many others. Currently, among his equity roles are The Future of Health Now, an online health information community, and SpendLessTV.com, which for 3 years has been serving consumers with video and blog content to help them live abundant lives. Michael leads the annual Consumer Health Summit, the preeminent invitational forum for CEOs, entrepreneurs and marketing leaders which he created in 1994. He is also a frequent and well-received speaker who shares how marketing language, customer care and work culture combine to take companies from merely good to the beloved best at what they do. Now It’s Up to You… What’s the ONE thing you learned from this discussion? And how do you plan on using it to your advantage? Leave a comment.
31 Jul 2012
The simple path to becoming a highly-paid expert (new podcast with Tim Ferriss)
Before you become a highly-paid expert, you must first BE an expert. Yep… That means you can’t “fake it til you make it,” but instead, you’ve got to be a REAL expert. “How?” Ever since Malcolm Gladwell released Outliers, the world believes it takes 10,000 Hours or 10 years to become an expert. But what if I said “FORGET years!” In the latest Social Triggers Insider master class, Tim Ferriss shares a simple framework for becoming an expert in weeks… or even DAYS. How to Become World-Class At Anything In Days (Not Years) In the below discussion, the New York Times best-selling author Tim Ferris and I talk about: A simple but POWERFUL method for learning anything in weeks instead of years How the fear of public failure can drive you to do anything How to make a monumental task idiot-proof by using Warren Buffett’s “Margin of Safety” DS3: The secret behind the 4-part framework for mastering anything And much, much more. (Also, if you scroll down, you’ll notice I have a promotion that’s running. Check it out!) Download audio file (10-Social-Triggers-How-to-Master-Anything-In-6-Months-with-Tim-Ferriss.mp3) What’s your BIGGEST insight from this episode of Social Triggers Insider? Share it in the comment section. Right click this link to save the audio as a MP3 file to your computer The transcript is currently unavailable. Check back in a few days Now, here’s what I want you to do… Step 1: How will becoming a highly paid expert impact your life? Leave a comment and let us know! Step 2: Follow me on Twitter, and share a link to this promotion with at least 1 friend. Step 3: Grab a copy of 4-Hour Chef on Amazon (the hardcover version) (aff). Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, leave an honest review.
19 Nov 2012
The science of making—and breaking—habits (with Charles Duhigg)
With the new year fast approaching, I’m setting some new goals for myself, and I’m sure you are, too. My New Year’s resolutions include breaking some of my annoying habits and making some useful ones. How will you keep your New Year’s resolutions this year? Well, that’s why I invited the New York Times best-selling author Charles Duhigg to join me on my podcast. We’ll talk about how to develop new habits, how to kick those bad habits, and, most importantly, how to harness the power of habit to persuade your readers and customers. How to Create Good Habits (and Break Bad Ones) Before you listen to the podcast, let me tell you a little bit about Charles Duhigg. Charles is an investigative journalist for the New York Times, and the New York Times best-selling author of The Power of Habit: Why We Do What We Do in Life and Business (aff). (If you haven’t heard about his book, it was one of the best books of the year, and has remained on best-seller lists since he released it back in February 2012). It’s an honor to have him on Social Triggers Insider, and I know you’ll love him. So, press play already! Download audio file (11-Social-Triggers-How-to-Create-Great_Habits-And-Destroy-Bad-Ones.mp3) If you enjoyed this podcast, take a second to send Charles Duhigg (twitter handle is @cduhigg) a tweet. I know he’ll appreciate it. You can say something as simple as: “Just heard @cduhigg on @derekhalpern’s podcast. It was awesome!” – Click to Tweet Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help. What will we cover on this podcast? Here’s a quick summary: How making toothpaste tingle turned a failing product into a multibillion dollar industry Why you MUST harness the science of small wins to turn random, drive-by visitors into raving fans and loyal customers The secrets to understanding how to change old and create new habits L. A. T. T. E. – five practical, easy-to-remember steps for dealing with angry people PLUS – anecdotes about Starbucks, Michael Phelps, and more that will blow your mind. Right click this link to save the audio as a MP3 file to your computer The transcript for this podcast is not available… yet. Please check back. Also, I highly suggest you pick up Charles book, The Power of Habit: Why We Do What We Do in Life and Business (aff). It’s a GREAT read, and it might be the PERFECT gift for a friend who’s looking to change something about themselves in 2013. Check out this trailer: Now I have a question… What habits do you plan on breaking or creating in 2013? Tell me all about it in the comments below.
21 Dec 2012
To Sell is Human by Dan Pink (Free Audio Download)
This guy spits in the face of “old school sales tactics,” and I’m happy that he did it. Here’s the deal: We live in a world where we’re all in sales. You. Me. Everyone. Whether we’re trying to convince our bosses to give us a raise, persuade our children to do their homework, enticing investors to part with their money, or turning a prospect into a client, we’re all in the selling business now. The problem is there are some sleazebag salesman that give honest people like you and me a bad rep. What’s weird is, I thought these hucksters were just bad people, but I’ve come to discover otherwise. It turns out that some old school sales trainers actually teach their students to lie to get the sale… Head meet desk. Introducing Dan Pink’s “To Sell is Human” That’s where “this guy” comes in though… Meet my man Dan Pink. He’s the New York Times best-selling author of books like Whole New Mind and Drive, and he’s got one of the most viewed TED talks on the internet. (He made science go viral) Well, he’s got a new book that just came out that slams these old school sales tactics, and he shows us THE NEW WAY to sell without being sleazy, slimy, or salesy… …And I persuaded him to reveal some of his TOP TIPS for selling in 2013 and beyond on my podcast Social Triggers Insider. Download audio file (12-Social-Triggers-The-Right-and-Wrong-Way-To-Sell-In-2013-with-Dan-Pink.mp3) Note: The bonuses are no longer available, but we still recommend you pick up the book. As I mention on the podcast, you’ll learn the ins and outs of selling and more. Quick Question For You… Have you ever had a HORRIBLE—or FANTASTIC—experience with a salesperson? Share your story in the comments. What made it great? What made it bad? Be as specific as possible, but please refrain from mentioning specific company names. Also, if you liked what Dan Pink had to say, I suggest you grab his new book “To Sell is Human” on Amazon right here (it’s 45% off) (aff) What do we cover in this master class? The 3 myths of becoming great at sales (hint: there’s no “selling gene”) The definitive answer to “Is selling ethical?” How to Close More Deals Without Compromising Your Values The secret behind selling confidently (Warning: if you don’t, you’re toast) The NEW “ABCs” of Selling (and How to Take Advantage Of Them) The Contrast Principle (It’s The Secret Weapon Of Great Persuaders) The Big Problem With Being An “Empathetic Salesman” (and What To Do Instead). And More. Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help. Right click this link to save the audio as a MP3 file to your computer The transcript for this podcast is not available… yet. Please check back.
3 Jan 2013