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Rank #101 in Marketing category

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Hot Copy

Updated 8 days ago

Rank #101 in Marketing category

Business
Education
Marketing
Entrepreneurship
Read more

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon.Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.

Read more

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon.Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.

iTunes Ratings

51 Ratings
Average Ratings
44
4
1
1
1

My Favorite Podcast Ever!

By F N AWESOME Game - Dec 15 2019
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I’m not even a copywriter, just a marketer, and I can’t stop listening to this podcast! The hosts and guests are amazing and I learn volumes from each episode! My three other podcasts are on hold until I listen to every episode of the Hot Copy podcast (including the ones on their website too)! They say this podcast is for copywriters, but in my humble opinion it’s also for entrepreneurs, marketers, and sales people too because each episode is packed full of gems of information. Thanks ladies and to all the guests for this valuable podcast and copywriting gold. I absolutely love it!

Great so far

By Lex-Sea - Sep 04 2019
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I’ve only listened to one episode so far but it really gave me the insight that I needed to be able to figure out if this is something that I want to do. Can’t wait to listen to more. I love the relaxed and informative vibe of the show, thanks for sharing your knowledge!

iTunes Ratings

51 Ratings
Average Ratings
44
4
1
1
1

My Favorite Podcast Ever!

By F N AWESOME Game - Dec 15 2019
Read more
I’m not even a copywriter, just a marketer, and I can’t stop listening to this podcast! The hosts and guests are amazing and I learn volumes from each episode! My three other podcasts are on hold until I listen to every episode of the Hot Copy podcast (including the ones on their website too)! They say this podcast is for copywriters, but in my humble opinion it’s also for entrepreneurs, marketers, and sales people too because each episode is packed full of gems of information. Thanks ladies and to all the guests for this valuable podcast and copywriting gold. I absolutely love it!

Great so far

By Lex-Sea - Sep 04 2019
Read more
I’ve only listened to one episode so far but it really gave me the insight that I needed to be able to figure out if this is something that I want to do. Can’t wait to listen to more. I love the relaxed and informative vibe of the show, thanks for sharing your knowledge!
Cover image of Hot Copy

Hot Copy

Latest release on May 21, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 8 days ago

Rank #1: Copywriters' virtual Christmas party 2015

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We both LOVE Christmas but it can be a tricky time of year, juggling copywriting deadlines and family plans. Often we’re burned out and ready for some time off to recharge!

We hosted a special Hot Copy Christmas party on Blab and asked other successful copywriters what they do to make sure they – and their copywriting businesses - survive the Christmas period.

Tune in to learn:

  • Who is having holidays and who is working through
  • How to respond to client who need rush work over Christmas
  • How to wrap up straggling projects so you can take a break
  • Crucial tips on getting essential down time away from your computer
  • How to prepare for the busy new year
  • Who sends gifts to their copywriting clients and what they buy

And a very Merry Christmas to all our listeners! 

Dec 16 2015

52mins

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Rank #2: Beat the blank page! Our copywriting process from blank page to first draft

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Does the blank page ever mock you? That blinking cursor, flashing at your lack of ability to start this copywriting project… to write a killer headline or craft a first sentence that wows each and every reader…?

You’re not alone.

Once you land a job, starting the actual writing can feel like the biggest hurdle you’ll face but we’ve got your back. We’re starting a series about our complete writing process, from a blank page to the final draft.

This episode is all about getting to the first draft.

Tune in to learn:

  • How Belinda and Kate start every single project
  • The easiest way to beat the blank page
  • How to make sure you have the right tone of voice
  • Where brainstorming and research fit in
  • Whether you can edit as you write

 

Question for the listeners:

How do YOU start each copywriting project? Do you have a system or do you just let it flow?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Lucy - Baby Berry Collective for a fantastic review of the show.

Useful Links:

May 17 2018

31mins

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Rank #3: 10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland

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Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer.

He’s talked to countless freelancers about the challenges of our strange rollercoaster life and he wanted to share the biggest lessons with the Hot Copy listeners.

Just a note this episode was recorded as a Masterclass for my Clever Copywriting Community, so if you hear anything strange that’s why.

Tune in to learn:

  1. Why you shouldn’t freak out
  2. Why it’s important to understand your finances
  3. The lesson of Knowing yourself.
  4. How to be Yourself
  5. Why nice guys get paid last
  6. How to stop being so available
  7. How to Learn to say NO
  8. Why Steve schedules life first
  9. How to make opportunities for yourself
  10. Why Other Freelancers are NOT the competition.
Question for the listeners!

What’s your biggest freelance lesson?

Share your thoughts on Twitter or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher.

Thanks! Thanks to urban_wanderer from the USA for a fantastic review of the show.

About Steve

Steve is a video & audio creator. Usually for businesses, but as you can tell, he has a habit of doing it for the freelance community too.

That’s what he does now. For years he worked in radio.

In 2013 he swapped early starts for a life being freelance: to be his own boss, to be with his two kids, to be more awake.

He’s always freelanced alongside ‘full time’ jobs though: radio producer, presenter, scriptwriter, voiceover or copywriter.

He started the Being Freelance podcast in January 2015.

In 2016 he started documenting his freelance life with the Being Freelance vlog.

In 2018 he started speaking at events on the subject of freelancing and finding work-life balance.

2019 saw him launch the Being Freelance Community and become the co-host of a second podcast for freelance parents: Doing It For The Kids podcast.

He loves cake.

He runs because he knows he should.

Sometimes it’s past a bakers.

Find Steve

Oct 03 2019

44mins

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Rank #4: SEO copywriting: How to package it, sell it, and do a great job

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SEO is a topic we've often see discussed in copywriting Facebook groups and across the web.

And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and sell it to clients.

The question most often asked? What does an SEO copywriter actually do?

And can you even call yourself an online writer if you don’t have mad SEO skills?

In today’s episode, we walk you through what we think SEO copywriting really means, how to do it, and how it can become a valuable arrow in your copywriting quiver.

Tune in to learn:

  • What is SEO copywriting
  • What SEO copywriting involves
  • Can you really be an SEO copywriter if you don’t understand the big picture?
  • Essential SEO know-how for copywriters
  • How to package your SEO copywriting service
  • The trick to making sure keyword research doesn’t steal all your time
  • Kate’s keyword research strategy
  • How to set client expectations of your SEO service
  • Some rough guidelines on times for SEO packages
Question for you!

Do you think SEO copywriting is an essential skill? Do you feel confident about offering it?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks!

Thanks to GinaGodeen from USA for a fantastic review of the show.

Useful links

Jan 15 2020

51mins

Play

Rank #5: How to take your copywriting global

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Language localisation can be a bit of a minefield. Between the US, the UK and good old Aussie-land we all technically speak the same language, right? So how hard could it be?

Quite hard actually. Today, we’re covering the differences you need to know to take your copywriting global. Well, at least between Australia, the United Kingdom and the good old US of A.

Tune in to learn:

  • Some common terminology differences
  • How much marketing each audience needs
  • How differently we respond to success
  • How quickly different audiences buy
  • Which vegetables Kate and Belinda can’t seem to buy
Question for the listeners:

We’d love to know if you agree with our perspectives on the differences in regional copywriting.

And please share your favourite ads with us!

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Over The Hill Chris from UK for a five star review of the show. We appreciate it!

Useful Links:

Oct 10 2018

29mins

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Rank #6: From teacher to copywriter: Chris Cooper

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Imagine peeking into the office of other copywriters… copywriters doing their thing day in, day out. And making a success of it.

Comparisonitis can be our undoing but it can incredibly useful to hear how and why other copywriters make the choices they do. That’s when comparisonitis turns into inspiration.

Today I’m talking to Chris Cooper. Copywriter and content strategist in Denver.  

Tune in to learn:

  • How Chris made the leap from teaching to writing
  • The mindset time Chris uses to set the tone of his day
  • How Chris has attracted his dream clients
  • Why Chris doesn’t call himself a freelancer
  • How ditching his niche boosted his work satisfaction
  • The hardest part of being a copywriter
  • Why you shouldn’t believe everything you read online
Question for you

Do you have any mindset tips you can share? How do you get your head straight each day?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Heather Woods from New Zealand for a fantastic review of the show.

About Chris

Chris Cooper owns Real Good Writing in Denver, CO where he helps SaaS and B2B tech companies improve conversion rates. 

Connect with Chris Useful Links:

Jan 03 2019

47mins

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Rank #7: Writing copy for SAAS businesses, with Kaleigh Moore

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We’ve talked a little about finding your niche as a copywriter. Medical, government, health, finance.

Finding the right niche for your skills can help you earn more moolah as you become a go-to writer who gets the ins and outs of a particular industry.

Today, we’re digging into writing for SaaS - software as a service - and eCommerce companies. Our fellow copywriter, sharing her specialist knowledge on this, is Kaleigh Moore.

Tune in to learn:

  • How SaaS and eCommerce copywriting is different to other types of copywriting
  • The types of challenges SaaS companies need solving in their copy
  • How to get the crunchy details you need to write exceptional SaaS copy
  • How to get your head around the technical details of software products and services
  • How to persuade jargon-lovers to leave it out
  • The secret to making abstract benefits sound compelling
  • Tips on pitching for SaaS copywriting work
Question for the listeners:

Have you considered writing for SaaS businesses? Would you now?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to AwesomeGames for a fantastic review of the show.

About Kaleigh:

Kaleigh Moore is a copywriter whose speciality is writing value-packed blog content for SaaS and eCommerce companies. She lives in the Midwest and started freelance writing under her own name back in 2013.

Kaleigh has worked with growing start-ups and top-ten companies on the Fortune 500 as well as well as growing SaaS companies, including AT&T, Campaign Monitor, and GetFeedback. She writes a regular column for Inc. Magazine and has been featured in Entrepreneur, Copy Hackers, KissMetrics and Conversion XL.

Useful Links: Find Kaleigh:

Jul 19 2018

34mins

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Rank #8: The unexpected problem with copywriting success

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When we start out as copywriters, obviously the aim is to be successful. But what does that even mean?

In this episode, Belinda and Kate are honest about the upsides and downsides of being successful.

Is it all it’s cracked up to be? Is the grass really greener or are there just different prickles?

Oh, and this is our 100th episode!

Tune in to learn:

  • How Kate and Belinda define success
  • How their definitely of success has changed
  • The upsides of success
  • The downsides of success
  • What would they do differently?

Question for you!

How do YOU define success?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Ngaire Clare from Australia for a fantastic review of the show.

Jun 06 2019

36mins

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Rank #9: Setting copywriting goals for 2016

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A brand new year is about to begin. This is the time we usually reflect on the year that has been and the year ahead. Maybe you’re setting SMART goals or maybe your goals are a little more sweeping.

In this New Year’s Eve episode Belinda and Kate discuss their goal setting habits and share their own goals – business and personal – for 2016.

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Dec 30 2015

14mins

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Rank #10: What is a copy deck anyway?

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If you’re a copywriter, you’ve probably heard of the term Copy deck before, but you might not be 100% sure what it is. In this episode, we answer ALL your copy deck questions and explain how this one document could transform your copywriting business.

Tune in to learn:

  • What is a copy deck
  • Why you should use a copy deck
  • What Kate and Belinda include in their copy decks
  • How should you create your copy deck
  • Should you include layout and design ideas
  • How to take the client through your copy deck
  • How many versions you should expect to write
  • When does the copy deck officially belong to the client?
Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Sarah Content for the lovely testimonial.

Useful links:

Sep 27 2018

35mins

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Rank #11: Writing long form FB ads (that convert like crazy): Justin Blackman

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We’ve all read those long-form Facebook ads and wondered if they really work.

Would you be surprised to learn that some of the highest converting Facebook ads are the length of some long-form landing pages? Upwards of two thousand words!

And they work. Why do they work and how can you write them is the topic of today’s episode. Justin Blackman shares his experience on writing high-converting Facebook ads in hundreds of different tones of voice.

It’s a bonanza of an episode that delivers much more than Facebook ads.

If you want to learn how to write long-form FB ads and bundle your services and write in different tones of voice… this episode is for YOU!

Tune in to learn:

  • All about “Pedestal Post” formatting (one sentence at a time that people hate UNLESS it’s for them)
  • The secret sauce to lowering bounce rates
  • A simple way to a/b test (changing only the preview copy)
  • The surprising detail of effective Facebook ad images
  • Justin’s “Daniel Day-Lewis/method acting” approach to finding the customers voice
  • Best formulas for long-form Facebook ads
  • Formal vs. informal language – is jargon always bad?
  • How to use your current Facebook ads to reverse engineer high converting ads
  • Headlines are even important in FB ads
  • How Justin stumbled into the 6-figure gig without ever pitching it
Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to lawyer09 from USA for a great review.

 

About Justin

Justin spent 2 decades marketing big name brands, like Red Bull, Puma & 5-hour Energy where he learned the power of good voice.

And it made him hate boring, drab, self-centred emails & websites. So he analyzed the good ones, studied quick-hit storytelling techniques from comedians, and cannon-balled into copywriting. Now he helps B2C businesses craft messages that sound like people.

Connect with Justin Useful Links:

Jan 31 2019

52mins

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Rank #12: Why are some copywriters so expensive

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In our last episode, we talked about your copywriting business being a sock in a box. If you missed it, we talked about the risk of charging a premium level price tag without delivering a premium level service.

We shared some helpful tips but we’re going in deeper today. Namely, how do you offer a service that you can confidently charge more for?

Why are some copywriters so expensive and how can you be one?

Tune in to learn:

  • The five attributes of a high- value copywriter
  • Our five top tips for delivering on a premium price
Question for you:

How confident are you to charge more? Can you add more value?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Angela Rogers for a fantastic review of the show.

Useful Links:

Nov 22 2018

32mins

Play

Rank #13: The science of conversational copywriting with Nick Usborne

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Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you.

In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.  

Tune in to learn:

  • What conversational copywriting is
  • The super easy way to know if you've written it or missed the mark
  • How our brain responds to different sales messages
  • Uncovering the language of our readers
  • How to persuade clients that it's the right tone for their brand
Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Greg from Portland for a 5-star review.

 

About Nick

Who is Nick Usborne?

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”.

Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.”

Connect with Nick Useful Links:

Dec 06 2018

47mins

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Rank #14: From copywriting to copyking: How Rob Marsh mastered the art of copywriting

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Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and more. He co hosts the second best copywriting podcast too!The golden question is of course “How did he do it? And how does he fit it all in?”Today, we’ll delve into the Whens, Whats, Whys and Hows. Rob will give us a sneak peek into how his career unfolded and how you can leverage his experience to boost your own.

Tune in to learn:

  • How Rob’s copywriting journey began and why he expanded into other marketing areas
  • Which of Rob’s kids he loves most
  • The 3 biggests challenges Rob faced in his copywriting career
  • How Rob increased his brand and mastered copywriting
  • Different approaches to international copywriting
  • If Americans or Australians are more open to the hard sell and why
  • The challenges Rob faced when launching his podcast, course and community
  • The biggest shortfall Rob sees in copywriters today and how to avoid it

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Draisydre from USA for his lovely testimonial.

 

About Rob

Rob is an expert marketer, writer and entrepreneur. He has worked as a Copywriter, Producer and Creative Director at various companies including FranklinCovey, Publicis, and Hewlett Packard. So he has “big company” and “agency” experience.

In 2004, he joined a startup that revolutionized the online production of design (the predecessor to companies like UpWork and 99Designs). In 2012, he started his own SaaS business. So he understands small biz too.

Today he is part of the copywriting duo (with Kira Hug) that hosts The Copywriter Club Podcast and community for copywriters of all talent levels. He also consults with a variety of technology and wellness companies, to create effective landing pages, conversion funnels, and marketing campaigns at Brandstory Copy and Content. He is the author of the book, Telling Your Brand Story (available at Amazon, hint, hint). He lives in Salt Lake City with his wife, four kids, and westie.

 

Connect with Rob

Mar 07 2019

45mins

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Rank #15: Interview with UK copywriter Tom Albrighton

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Tom Albrighton is the founder and director at ABC Copywriting based in Norwich in the United Kingdom.

He’s also the Co-Founder of Professional Copywriters’ Network - the UK’s largest membership organisation for commercial writers. He’s an extremely well respected and well-known copywriter, who I discovered when I was starting my own business back in 2006.

We particularly loved his home page slider copy – which you should definitely check out.

Tune in to learn:

  • What Tom did before he became a copywriter
  • The lowest points and biggest mistakes in his career, and how he bounced back
  • His writing routine
  • What the Professional Copywriters' Network is, and how it works
  • Tip for newbie copywriters
Find Tom at:

Nov 04 2015

43mins

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Rank #16: The Art of Direct Response Copy with Glenn Fisher

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Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker.

His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast - The All Good Copy Podcast - has had a string of awesome guests on it, including me. He has a dog called Pablo, a Crime podcast loving partner called Ruth and lives in merry old England.

But as well as being a copywriting celebrity, Glenn is also a working writer, and he specialises in direct response. He’s worked with a string of sexy clients helping them drive sales and win over clients and today he’s sharing his secrets with us.

Tune in to learn:

  • When you talk about being a direct response copywriter - what do you mean by that?
  • A lot of people assume direct response is all about long copy. Is that true?
  • How do you go about writing a 10,000 word long copy sales letter?
  • Should you handwrite out letters?
  • How can people study direct response?
  • What mistakes do most direct copywriters make?
  • Who have been your biggest influences in your career?
  • What’s the one book you’d recommend all copywriters read?
  • Who was Glenn’s favourite podcast guest?
Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to thatsmekq for their lovely testimonial.

About Glenn

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade, he worked with The Agora, a multi-million-pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now regularly speaks at industry events and hosts The All Good Copy Podcast, where he interviews some of the biggest names in the business. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

Connect with Glenn Useful links

Nov 14 2019

40mins

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Rank #17: TCC IRL NYC: Super tips from the experts

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We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not facts spoil the glamour.

It was TCC IRL (The Copywriter Club In Real Life) and while we had a BLAST hanging out together – you would be surprised how many years it’s been since we hung out in real life – we also took the chance to pick the brains of the speakers.

We asked as many speakers as we could grab in the breaks, “What is ONE THING you wish you’d know when you started your copywriting career.”

We didn’t tell anyone what the other tips were and every single person delivered something unique. And they are some stellar tips too.

This is your chance to grab a shortcut to the mindset and process tips these copywriters have gleaned over years and years of working the job.

Cool, huh?

Tune in to hear from:

  • Kevin James (Copy Chief)
  • Kira Hug (The Copywriter Club)
  • Joanna Weibe (Copy Hackers)
  • Justin Blackman (Pretty Fly Copy)
  • Michal Eisikowitz (Michal Eisikowitz Copywriting)
  • Bond Halbert (Bond Halbert Publishing)
  • Chantelle Zak (Chanti Zak)
  • Liana Patch (Punchline Conversion Copywriting)
  • Parris Lampropoulos
  • Prerna Malik (Content Bistro)
  • Abbey Woodcock (On Life and Writing)
  • Tarzan Kay Kalryzian (Tarzan Kay)

Thank you to all our guests for coming up with BRILLIANT answers on the spot.

Question for you

What is your favourite tip from this episode?

Let us know on our Facebook page or on Twitter.

Share the pod love

If you like what you’re hearing on Hot Copy, support the show by leaving us a rating and review on iTunes or Stitcher. We’ll read your name and review out on the show and send you lots of virtual love.

Huge props to Pixelhappystudio for her super review.

Find out more about each speaker

Apr 04 2019

14mins

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Rank #18: Micro copy: How to make a big impact with small copy

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So, you’ve finally finished writing your client’s copy.

The homepage is ‘Wow,’ the content pages are engaging and you’ve done just the right amount of SEO to keep those pesky Google hummingbirds singing.

But you’ve forgotten something.

That’s right — your microcopy.

We know, we know. Microcopy isn’t sexy. And it’s certainly not the kind of copy people rave about. In fact, if microcopy were at a party it would be lurking by the door, pointing out where the toilets are, while sales copy was busy showing off to the crowd.

But these teeny tiny snippets of text can have a huge impact on the success of your site. So in this week’s podcast, we’re going to tell you how to write awesome microcopy.

Tune in to learn:

  • What microcopy is
  • Why it’s important on your website
  • Great examples of microcopy
  • How microcopy can help persuade and reassure customers
  • Kate and Belinda’s top micro copywriting tips

 

Question for the listeners:

Have you had much experience writing microcopy? 

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Katie Matthews from the UK for a fantastic review of the show.

Useful Links:

Apr 05 2018

26mins

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Rank #19: The Hot Copy news you NEED to know

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Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks.

In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken from the work we’ve been doing.

We’re also announcing a VERY exciting new project in 2020. If you’re a copywriter and you’d love to work with us more closely, tune in.

Tune in to learn:

  • What Kate and Belinda have been up to
  • What they’ve learned from sticky business moments
  • Why Belinda is so excited about the end of October
  • How to work with Kate and Belinda more closely in 2020
Question for the listeners!

Have you ever been on a retreat or been part of a Mastermind? What was your experience?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Sarah Artis for a fantastic review of the show.

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Sep 12 2019

45mins

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Rank #20: 10 tips on Writing Better with Amanda VanElderen

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Now we’re all copywriters here, right?

So we should be able to write, right? But the truth is, even after years of slaving at the typewriter, we all could still learn a thing or two. If you’re feeling lost with your writing... Or your ransom notes are going unanswered... Or people are ignoring your emails...  In this episode, you’re going to get some tips on how to write better. How to write real words for real people. Let’s get stuck in.

Tune in to learn:

  • How to get to know your audience
  • Understand the purpose of what you’re writing
  • Stop using big words to try and look smart
  • How to stop hating on jargon
  • Why should you stop hesitating
  • How to think about where your words are read
  • Why you shouldn’t overthink punctuation
  • How to manage your time so editing and proofing are part of your process
  • Why it’s important to be part of the world
  • Why you should just write some crap
Question for you:

What’s your number one write better tip?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to middleagedmamainoz from Australia for a fantastic review of the show.

About Amanda

Amanda Van Elderen is a copywriter and author of Write Better: How To Cut The Crap And Say What You Mean. She bellyflopped into freelancing in 2016 when she chucked in a cushy job and founded WorkWords. She now writes for some of Australia’s biggest brands (and loads of the smallest). She’s on a mission to help everyday people write better, and to help big brands cut the crap and say what they mean.

Find Amanda

Sep 13 2018

25mins

Play