OwlTail

Cover image of Hot Copy
(53)

Rank #126 in Marketing category

Business
Marketing
Entrepreneurship

Hot Copy

Updated 12 days ago

Rank #126 in Marketing category

Business
Marketing
Entrepreneurship
Read more

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon.Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.

Read more

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon.Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.

iTunes Ratings

53 Ratings
Average Ratings
45
4
2
1
1

My Favorite Podcast Ever!

By F N AWESOME Game - Dec 15 2019
Read more
I’m not even a copywriter, just a marketer, and I can’t stop listening to this podcast! The hosts and guests are amazing and I learn volumes from each episode! My three other podcasts are on hold until I listen to every episode of the Hot Copy podcast (including the ones on their website too)! They say this podcast is for copywriters, but in my humble opinion it’s also for entrepreneurs, marketers, and sales people too because each episode is packed full of gems of information. Thanks ladies and to all the guests for this valuable podcast and copywriting gold. I absolutely love it!

Great so far

By Lex-Sea - Sep 04 2019
Read more
I’ve only listened to one episode so far but it really gave me the insight that I needed to be able to figure out if this is something that I want to do. Can’t wait to listen to more. I love the relaxed and informative vibe of the show, thanks for sharing your knowledge!

iTunes Ratings

53 Ratings
Average Ratings
45
4
2
1
1

My Favorite Podcast Ever!

By F N AWESOME Game - Dec 15 2019
Read more
I’m not even a copywriter, just a marketer, and I can’t stop listening to this podcast! The hosts and guests are amazing and I learn volumes from each episode! My three other podcasts are on hold until I listen to every episode of the Hot Copy podcast (including the ones on their website too)! They say this podcast is for copywriters, but in my humble opinion it’s also for entrepreneurs, marketers, and sales people too because each episode is packed full of gems of information. Thanks ladies and to all the guests for this valuable podcast and copywriting gold. I absolutely love it!

Great so far

By Lex-Sea - Sep 04 2019
Read more
I’ve only listened to one episode so far but it really gave me the insight that I needed to be able to figure out if this is something that I want to do. Can’t wait to listen to more. I love the relaxed and informative vibe of the show, thanks for sharing your knowledge!

Best weekly hand curated episodes for learning

Cover image of Hot Copy

Hot Copy

Latest release on Sep 23, 2020

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail 12 days ago

Rank #1: Human Centred Branding with Anita Siek

Podcast cover
Read more

Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques.

The point? To create a better experienced for real-life people.

On today’s podcast, we have a veritable whizz at all things human-centered, Anita Siek.

She’s going to explain what Human-Centred design is, how it applies to content and copywriting, and how we can use it to help our clients. Thank goodness!

Tune in to learn:

  • Anita’s journey to where she is today
  • How she grew Wordfetti and the challenges that she faced
  • Human-centred copywriting and content
  • Creative vs strategic copywriting
  • Diverse income streams and not scaling by humans
Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!

Oh and big hugs to ANITA ASHLOCK for her lovely testimonial.

"This podcast has truly changed my career. There's zero fluff, 100% personality, and actionable advice. I've learned more from Hot Copy than anything else––grad school, previous jobs, online courses, etc. The hosts always talk about defining how you add value in your business and that's exactly what they do here. Added bonus? Now, this American knows what "whinge" means."

About Anita

Anita Siek is an ex-lawyer with a background in psychology who did a 360 in her career by becoming a brand strategist and copywriter. She's the founder and director of Wordfetti, a human-centered brand strategy and copywriting studio specialising in helping brands stand out through the power of psychology and words.

She is also the host of Brandfetti the podcast, a no-fluff weekly podcast dedicated to sharing bite-sized content marketing, verbal branding, and value-bombs on the science of words, as well as stories of brands who are creating a dent in their industry through the power of words. Some of Wordfetti's clients include Australia's largest insurer brand IAG, Lack of Color, Luna Bronze, Libby Trickett, and Mia Freedman.

Connect with Anita Useful links

May 21 2020

42mins

Play

Rank #2: Copywriting and COVID19

Podcast cover
Read more

Did you notice we missed an episode?

You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course.

The truth is, we’ve been a bit scrambled too. Belinda is surviving on wine and 80s music.

Lockdown with memberships, communities, courses, launches AND managing the kid’s online learning.

It’s a bit bloody much.

We wanted to talk about that and what we’re doing to stay sane. We also got some questions about writing copy during this time.

We don’t know how useful this will be but we’re talking about it anyway.

Tune in to learn:

We’re revealing our lives right now including:

  • How different lockdown is to school holidays
  • How we’re managing our workload, relationships, homeschooling and screen time.
  • Where our heads are at and how we’re managing our mindset
  • Our coping strategies as time goes on
  • Avoiding overdone content topics
  • Whether you should be giving stuff away for free right now
  • Guilty COVID pleasures
Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify or Stitcher. Thanks!

Oh and big hugs to Mejsh87 from Australia from Austraila for this lovely review.

“Am loving the podcast episodes and can’t wait to get through them all and implement the learnings! Just finished #62 and as always it was super practical and interesting with a touch of humour and lightheartedness. Thanks ladies and keep up the great work - it’s appreciated!!”

Apr 22 2020

49mins

Play

Similar Podcasts

The Copywriter Club Podcast

The Recipe For SEO Success Show

Copy That Pops: Writing Tips and Psychology Hacks for Business

High-Income Business Writing

Copywriters Podcast

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

Copy Chief Radio

The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting

Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia

The Truth About Marketing

The McMethod Email Marketing Podcast

Brand You Personal Branding

Ray Edwards Show

Psych Insights for Modern Marketers

7-Figure Small with Brian Clark

Rank #3: Nailing Instagram with Ami Williamson

Podcast cover
Read more

How do you get copywriting clients? It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics. But there are some platforms and techniques that might surprise you. Like Instagram. It’s a HUGE platform but many people dismiss it because it’s (gasp) images. And we deal with words In this episode, Belinda talks to a copywriter who is nailing Instie and picks her brain on how we can too!

Tune in to learn:

  • How Ami shifted from craft to copywriting
  • Why she loves Instagram so much and her strategy for success
  • Why copywriters often struggle with Instie and her tips on nailing it
  • How often you should post and what type of content works best
  • The hidden power of stories to maximise your reach
  • How to make your posts more readable
  • Super tips to boost your bio

Question for the listeners!

Do you get leads from Instagram? Tell us about your strategy! Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Sharon Well for a fantastic review of the show.

About Ami

Ami is a writer of personality-driven copy, lover of a good laugh and slightly evil genius. She helps brands get clear on their personality so that they can show up consistently, stand out in a noisy marketplace and attract their dream customers.

Damn Write Instagram

Jun 20 2019

32mins

Play

Rank #4: Different type of copywriting clients (and how to manage them)

Podcast cover
Read more

In this episode, Kate and Belinda share 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. We share our tips on spotting them and how to work with them (so the your copywriting project is smooth sailing).

Tune to learn:

  • Our favourites types of clients
  • How to deal with scope creep and requests for free work
  • How to guide clients who can’t tell you what to change
  • The best way to organise disorganised clients
Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe on: iTunes | Android | RSS

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

We read out a review at the end of each show and today, we’re giving a shout out to Jan for her FAB review. Thanks Jan!

Links mentioned in this article:

Aug 10 2016

1hr

Play

Most Popular Podcasts

The Joe Rogan Experience

TED Talks Daily

The Tim Ferriss Show

The Daily

Stuff You Should Know

Oprah's SuperSoul Conversations

Armchair Expert with Dax Shepard

Rank #5: SEO copywriting: How to package it, sell it, and do a great job

Podcast cover
Read more

SEO is a topic we've often see discussed in copywriting Facebook groups and across the web.

And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and sell it to clients.

The question most often asked? What does an SEO copywriter actually do?

And can you even call yourself an online writer if you don’t have mad SEO skills?

In today’s episode, we walk you through what we think SEO copywriting really means, how to do it, and how it can become a valuable arrow in your copywriting quiver.

Tune in to learn:

  • What is SEO copywriting
  • What SEO copywriting involves
  • Can you really be an SEO copywriter if you don’t understand the big picture?
  • Essential SEO know-how for copywriters
  • How to package your SEO copywriting service
  • The trick to making sure keyword research doesn’t steal all your time
  • Kate’s keyword research strategy
  • How to set client expectations of your SEO service
  • Some rough guidelines on times for SEO packages
Question for you!

Do you think SEO copywriting is an essential skill? Do you feel confident about offering it?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks!

Thanks to GinaGodeen from USA for a fantastic review of the show.

Useful links

Jan 15 2020

51mins

Play

Rank #6: From copywriting to copyking: How Rob Marsh mastered the art of copywriting

Podcast cover
Read more

Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and more. He co hosts the second best copywriting podcast too!The golden question is of course “How did he do it? And how does he fit it all in?”Today, we’ll delve into the Whens, Whats, Whys and Hows. Rob will give us a sneak peek into how his career unfolded and how you can leverage his experience to boost your own.

Tune in to learn:

  • How Rob’s copywriting journey began and why he expanded into other marketing areas
  • Which of Rob’s kids he loves most
  • The 3 biggests challenges Rob faced in his copywriting career
  • How Rob increased his brand and mastered copywriting
  • Different approaches to international copywriting
  • If Americans or Australians are more open to the hard sell and why
  • The challenges Rob faced when launching his podcast, course and community
  • The biggest shortfall Rob sees in copywriters today and how to avoid it

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Draisydre from USA for his lovely testimonial.

 

About Rob

Rob is an expert marketer, writer and entrepreneur. He has worked as a Copywriter, Producer and Creative Director at various companies including FranklinCovey, Publicis, and Hewlett Packard. So he has “big company” and “agency” experience.

In 2004, he joined a startup that revolutionized the online production of design (the predecessor to companies like UpWork and 99Designs). In 2012, he started his own SaaS business. So he understands small biz too.

Today he is part of the copywriting duo (with Kira Hug) that hosts The Copywriter Club Podcast and community for copywriters of all talent levels. He also consults with a variety of technology and wellness companies, to create effective landing pages, conversion funnels, and marketing campaigns at Brandstory Copy and Content. He is the author of the book, Telling Your Brand Story (available at Amazon, hint, hint). He lives in Salt Lake City with his wife, four kids, and westie.

 

Connect with Rob

Mar 07 2019

45mins

Play

Rank #7: Psychology based copywriting tips: Cath Fowler

Podcast cover
Read more

Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the salesy slime? How can we tailor our copy to make our users feel comfortable?

Today, Cath Fowler joins me to uncover how you can use psychology based copy to persuade and sell. We’ll delve into using clever copywriting to break down trust barriers and create a message your clients will remember.

Tune in to learn:

  • Why you should consider psychology when writing copy 
  • Using active voice and repetition to make your message memorable
  • Why metaphors and similes work so well
  • Using concrete claims to build trust
  • The best way to convey percentages and time
  • Getting bullet points right
  • How to overcome objections
  • The power of because
  • How to create curiosity 

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to smilinsamiam from Australia  for the lovely testimonial.

  About Cath

Cath Fowler is an SEO consultant and copywriter who helps businesses get found and look good online.

Using SEO smarts and compelling copy she will establish your brand as the leader in your local area or industry. She loves working with financial services clients and regional businesses of all kinds - to help the little guys compete on the big stage.

Don't make her pick which type of client she prefers out of those two. That would be like make her pick between her two cheeky daughters and she just won't do it.

Connect with Cath

Feb 07 2019

44mins

Play

Rank #8: Different type of copywriting clients (and how to manage them)

Podcast cover
Read more

Are you ready for a journey into the past?

We're going back in time for a special flashback. In this episode, we're sharing 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. Plus our tips on spotting them and how to work with them (so your copywriting project is smooth sailing).

Tune to learn:

  • Our favourites types of clients
  • How to deal with scope creep and requests for free work
  • How to guide clients who can’t tell you what to change
  • The best way to organise disorganised clients
  • When (and how) to tell a client to step back
  • And more. So much more!
Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

We read out a review at the end of each show and today, we’re giving a shout out to Jan for her FAB review. Thanks Jan!

Links mentioned in this article:

Feb 21 2019

59mins

Play

Rank #9: The unexpected problem with copywriting success

Podcast cover
Read more

When we start out as copywriters, obviously the aim is to be successful. But what does that even mean?

In this episode, Belinda and Kate are honest about the upsides and downsides of being successful.

Is it all it’s cracked up to be? Is the grass really greener or are there just different prickles?

Oh, and this is our 100th episode!

Tune in to learn:

  • How Kate and Belinda define success
  • How their definitely of success has changed
  • The upsides of success
  • The downsides of success
  • What would they do differently?

Question for you!

How do YOU define success?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Ngaire Clare from Australia for a fantastic review of the show.

Jun 06 2019

36mins

Play

Rank #10: Copywriting for the arts with Ali Strachan

Podcast cover
Read more

We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do…

  • How to create a sense of perceived value around their work.
  • How to market their work to audiences who will not only appreciate it but pay for it too.
  • How to create a successful business without disrupting their creative process.

That’s where today’s guest comes in.

We’re talking to Ali Strachan, digging into how artists can create a successful business and how copywriters can be successful in this niche.

Tune in to learn:

  • What an Arts Advocate does
  • The big struggles artists face, and how Ali helps to overcome them
  • How important strong personal branding and storytelling is for artists
  • The kind of copy an arts copywriter writes
  • The conflict between art and marketing: the artist and the customers
  • Whether artists care about SEO, blogs, and mailing lists
  • What gets Ali cross about arts marketing
Question for you

Have you ever written for an artist? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!

Thanks to thatsmekq from the UK for a fantastic review of the show.

“Really enjoying your podcast and am going to be putting a lot of these tips to use in my new marketing manager role. I listen to a lot of marketing-related podcasts and this is my new favourite. Thanks for your high-quality content. Kay (Glasgow).”

Who is Ali?

Ali Strachan helps visual artists promote their work, make an impact, and earn more from sales and commissions.

She’s a passionate, knowledgeable, and honest advocate of the arts, who supports her clients to achieve success on their creative journey.

She regularly works with arts organisations and local council to promote and educate local artists and engage them in events to give them every opportunity to build their profile within the community.

As a fellow creative, she understands the challenges artists face when building their business – and has the tools, experience, and know-how to help artists be more profitable, so they can keep doing what they love.

Connect with Ali

May 07 2020

19mins

Play

Rank #11: 10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland

Podcast cover
Read more

Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer.

He’s talked to countless freelancers about the challenges of our strange rollercoaster life and he wanted to share the biggest lessons with the Hot Copy listeners.

Just a note this episode was recorded as a Masterclass for my Clever Copywriting Community, so if you hear anything strange that’s why.

Tune in to learn:

  1. Why you shouldn’t freak out
  2. Why it’s important to understand your finances
  3. The lesson of Knowing yourself.
  4. How to be Yourself
  5. Why nice guys get paid last
  6. How to stop being so available
  7. How to Learn to say NO
  8. Why Steve schedules life first
  9. How to make opportunities for yourself
  10. Why Other Freelancers are NOT the competition.
Question for the listeners!

What’s your biggest freelance lesson?

Share your thoughts on Twitter or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher.

Thanks! Thanks to urban_wanderer from the USA for a fantastic review of the show.

About Steve

Steve is a video & audio creator. Usually for businesses, but as you can tell, he has a habit of doing it for the freelance community too.

That’s what he does now. For years he worked in radio.

In 2013 he swapped early starts for a life being freelance: to be his own boss, to be with his two kids, to be more awake.

He’s always freelanced alongside ‘full time’ jobs though: radio producer, presenter, scriptwriter, voiceover or copywriter.

He started the Being Freelance podcast in January 2015.

In 2016 he started documenting his freelance life with the Being Freelance vlog.

In 2018 he started speaking at events on the subject of freelancing and finding work-life balance.

2019 saw him launch the Being Freelance Community and become the co-host of a second podcast for freelance parents: Doing It For The Kids podcast.

He loves cake.

He runs because he knows he should.

Sometimes it’s past a bakers.

Find Steve

Oct 03 2019

44mins

Play

Rank #12: Surviving Christmas + Q&A

Podcast cover
Read more

It’s nearly Christmas and that statement either makes you CHEER or BOO.

Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don’t have work lined up… We can enjoy some much needed time off ourselves… Or we can use the time to work on our business.

In this special Christmas episode of the Hot Copy, we’re digging into how we survive Christmas AND answering some questions from you.

Tune in to learn:

  • What Kate and Belinda are doing for Christmas
  • How to beat the client famine of Christmas time
  • Some super tips to jump-start your January!
  • How to handle requests for social media copy
  • Why social posts and email campaigns need the same level of skill
  • Should you be creating social graphics for clients?
  • How to make social posting a profitable service
  • The secret to writing copy that sounds like a client
  • How to work with a client who won’t give you a good brief
  • Exactly how many revisions you should work through before sacking a client
  • The delicate balance between offering value-adds like keyword research and creating a profitable business
  • How to spot needy clients.
Question for you

What are you up to this Christmas? Work, rest or play?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Claire Gamble | Unhooked Comms from UK for a fantastic review of the show.

Dec 20 2018

49mins

Play

Rank #13: From teacher to copywriter: Chris Cooper

Podcast cover
Read more

Imagine peeking into the office of other copywriters… copywriters doing their thing day in, day out. And making a success of it.

Comparisonitis can be our undoing but it can incredibly useful to hear how and why other copywriters make the choices they do. That’s when comparisonitis turns into inspiration.

Today I’m talking to Chris Cooper. Copywriter and content strategist in Denver.  

Tune in to learn:

  • How Chris made the leap from teaching to writing
  • The mindset time Chris uses to set the tone of his day
  • How Chris has attracted his dream clients
  • Why Chris doesn’t call himself a freelancer
  • How ditching his niche boosted his work satisfaction
  • The hardest part of being a copywriter
  • Why you shouldn’t believe everything you read online
Question for you

Do you have any mindset tips you can share? How do you get your head straight each day?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Heather Woods from New Zealand for a fantastic review of the show.

About Chris

Chris Cooper owns Real Good Writing in Denver, CO where he helps SaaS and B2B tech companies improve conversion rates. 

Connect with Chris Useful Links:

Jan 03 2019

47mins

Play

Rank #14: Sweary Copy: Smart tactic or too try hard?

Podcast cover
Read more

To swear (in copy) or not to swear (in copy) that is the question.

As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind like a mofo, right? What once packed a punch, is now old school.  And some things that seem edgy are not as great as they’re cracked up to be - or make you sound like a try-hard teen.

Today, we look at the pros and cons of writing sweary copy. Is it a good tactic to add to your belt or is it putting readers off? We’ve even got some fancy psychology and stats around copy with swear words.

Is writing sweary copy something to try or try-hard? Let’s dig in and find out.

Tune in to learn:

  • Different types of swearing
  • Belinda and Kate's tolerance levels for swearing (one is a sailor, one is not)
  • What happened when Kate swore, once
  • The vocabulary payoff for swear-bears
  • How to respond to a client who asks for swearing
  • Different ways you can add swearing to your copy, without swearing in your copy

 

What do you think?

What do you think when you see swearing in copywriting? Do you love it or hate? Have you written sweary copy before? Let us know on our Facebook page or on Twitter.

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Mandy Yoxall from Australia for her lovely testimonial.

Useful links:

Mar 21 2019

30mins

Play

Rank #15: Copy Collaboration: How to make it work

Podcast cover
Read more

The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse.

But can working with another creative brain be a good thing?

In agency life we’re often paired with designers (shudders) to work on concepts as a team, but how about being paired with another copywriter, and writing pages of copy TOGETHER!!

Dun Dun Der. Is that even a thing?

In this episode, we chat about the challenges of writing together, the highs, the lows and some tips on how to make this a viable and enjoyable option for your business.

Tune in to learn:

We’ll be sharing our top 7 tips including.

  • Know your personality flaws
  • Match personality types
  • Divide and conquer
  • Stay open
  • Work out your process
  • Expect challenges
  • Enjoy the adventure
Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Steve Melbourne from Australia for his lovely testimonial.

Feb 20 2020

37mins

Play

Rank #16: Making money writing ebooks - Steve Slaunwhite

Podcast cover
Read more

Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them).

But is there any money to be made from writing these?

Absolutely! 

To share HOW copywriters to land some high paying ebook projects, we’re talking to Steve Slaunwhite.

Tune in to learn:

  • What we mean when we talk about an ebook
  • What an exceptional ebook should include
  • How to pick the best topic for an ebook
  • Expert tips on structuring your ebook service
  • Tips on landing profitable ebook projects

Question for you!

Do you offer ebooks writing services? What tips can you add?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to urban_wanderer from USA for leaving a fantastic review of the show.

About Steve

Steve Slaunwhite has been a copywriter and copywriting trainer for 20+ years.

He’s the creator of many popular online courses the author of “The Everything Guide to Writing Copy” and AWAI’s 2016 Copywriter Of The Year.

In his spare time, Steve likes to paint (poorly), cycle, read and hang out with his family.

Connect with Steve

Check Steve out at www.CopywritingCoach.com

Jul 18 2019

44mins

Play

Rank #17: The science of conversational copywriting with Nick Usborne

Podcast cover
Read more

Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you.

In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.  

Tune in to learn:

  • What conversational copywriting is
  • The super easy way to know if you've written it or missed the mark
  • How our brain responds to different sales messages
  • Uncovering the language of our readers
  • How to persuade clients that it's the right tone for their brand
Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Greg from Portland for a 5-star review.

 

About Nick

Who is Nick Usborne?

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”.

Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.”

Connect with Nick Useful Links:

Dec 06 2018

47mins

Play

Rank #18: Ghostwriting with Cindy Childress

Podcast cover
Read more

Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. 

But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been asked to write to someone else’s BOOK?

That’s the kind of ghostwriting we’re talking about today. What you need to know to add it to your portfolio of services.

Tune in to learn:

  • How Cindy went from a Ph.D. in English to a ghostwriter
  • Her favourite type of book to write
  • Her favourite books to read
  • How she approaches the task of writing someone else’s story
  • The challenges that led to the creation of her Write My Book BlueprintTM framework
  • How to package a ghostwriting service
  • Warning signs that your client isn’t ready for their book
  • Tips to get into writing books for others
  • Cindy’s best resources

 

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Mike Sullivan (or Sully) from USA for a fantastic review of the show.

About Cindy

Dr. Cindy, The Expert’s Ghostwriter, is a ghostwriter and book editor for coaches and consultants that go on to achieve Amazon Bestseller status, book TEDx Talks, build coaching businesses, and create nonprofits.

She developed her Write My Book BlueprintTM framework to create reading experiences that encourage reviews and turn readers into lifelong fans of the author. Her best clients want to publish books that make an impact, and she’s committed to write and edit their books to look and feel like any other bestseller at a major bookstore.

Dr. Cindy holds a Ph.D. in English and teaches creative writing classes at Writespace Houston and is a foster mom with Citizens for Animal Protection in Houston, TX. She most recently fostered three underweight tortoise-shell kittens that are now awaiting their furrever homes.

Connect with Cindy Useful links

Oct 24 2019

40mins

Play

Rank #19: Is copywriting making you a bad parent?

Podcast cover
Read more

Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park? It’s easy to trowel guilt on ourselves when we see copywriters running 6 or 7 figure businesses. Or landing 5 figure projects. What are we doing with our lives? Are we ruining our children trying to grow our copywriting businesses? Are we just THE WORST? We’re going to stop you right there. We are copywriters. We are parents. We are business owners. This episode shares our thoughts on making it all work. Stay tuned to feel a lot more awesome about your life as a copywriter. Shout out to Alicia Littel for inspiring this episode!

Tune in to learn:

● How we lived and worked before children ● A rundown of our work days ● Where we beat ourselves up when it comes to parenting and business-ing ● Belinda’s experience with 5am starts ● Kate’s super tip on how you view the time you have with your kids ● Belinda’s controversial take on having it all ● Our tips on kicking guilt to the curb

Share the pod love

If you like what you’re hearing on Hot Copy, support the show by leaving us a rating and review on iTunes or Stitcher. We’ll read your name and review out on the show and send you lots of virtual love. Huge props to Andrew Bracey for listening and leaving a super review.

Question for you

What’s your big AHA moment from this pod? Do you feel the feels we talked about? Let us know on our Facebook page or on Twitter.

Useful links

Hot Copy: Time-saving tips with Kate ChristieThe third space theory Hot Copy: Subcontracting guideSeth Godin: Business/busyness

Apr 18 2019

45mins

Play

Rank #20: How to work with agencies with Kate Merryweather

Podcast cover
Read more

As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that.

But what are agencies all about? Are they something you should consider working harder to build relationships with? Are there any downfalls for working with agencies? And how do you even your little toe in the door? Kate Merryweather joins us today and will be answering each of these elusive questions.

Tune in to learn:

  • How to approach agencies
  • Ways to stay front of mind with agencies
  • How to stay visible in an agency
  • Management tools to boost your impact
  • How agency relationships workHow to charge for agency work
  • The pros of taking on agency clients
  • The cons for taking on agency clients
  • How to get agencies on retainer
  • The legalities of working with agencies

May 02 2019

48mins

Play