Cover image of Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Updated 2 months ago

Business
Education
Entrepreneurship
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Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.

Read more

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.

iTunes Ratings

8 Ratings
Average Ratings
8
0
0
0
0

Content That Converts

By Katie Joy B. - Oct 22 2018
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It's no secret that quality content is crucial in our current marketing climate, but what is a secret is that creating said content doesn't have to be difficult or tedious. Suzi and Michelle serve up easy-to-follow, actionable advice that is sure to convert when used as instructed. They're also kind, funny and have lovely accents, which is always nice :) Keep up the great work ladies!

B2B Writer Medical Devices

By Rovemi - Feb 16 2018
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Enjoy your wit and wisdom.You so easily address the fundamentals. It makes me want to stop my car as Im traveling through Virginia back roads and write things down. You make me laugh when you laugh and then have e nodding my head at the important things you say. Thanks for all the effort you put in to this.

iTunes Ratings

8 Ratings
Average Ratings
8
0
0
0
0

Content That Converts

By Katie Joy B. - Oct 22 2018
Read more
It's no secret that quality content is crucial in our current marketing climate, but what is a secret is that creating said content doesn't have to be difficult or tedious. Suzi and Michelle serve up easy-to-follow, actionable advice that is sure to convert when used as instructed. They're also kind, funny and have lovely accents, which is always nice :) Keep up the great work ladies!

B2B Writer Medical Devices

By Rovemi - Feb 16 2018
Read more
Enjoy your wit and wisdom.You so easily address the fundamentals. It makes me want to stop my car as Im traveling through Virginia back roads and write things down. You make me laugh when you laugh and then have e nodding my head at the important things you say. Thanks for all the effort you put in to this.
Cover image of Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Latest release on Jul 27, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 2 months ago

Rank #1: 47 - How To Use Power Words To Instantly Attract Attention and Ignite Sales

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We all know words are powerful. A well-written movie can make us laugh or cry. A powerful ad can make us buy something or donate money to a cause. A caring note from a friend when we’re feeling down can cheer us up and help us feel connected.

But there are SOME words that are way more powerful than others… these are the words that persuade and influence us in ways other words can’t… and they are what are known as Power Words.

In this episode, hosts Suzi Dafnis and Michelle Falzon share 3 ideas for using Power Words in your content to instantly attract attention and ignite sales.

Jan 30 2017

31mins

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Rank #2: 67 - Client Avatar Interviews - Why You Need Them & How To Do Them

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In this episode we talk about how important it is to have an ideal client avatar and specifically, the importance of doing 1 to 1 interviews with people who represent your ideal client.

Doing real-life interviews with people who represent your ideal client avatar might sound weird, scary or intimidating at first… but once you listen to this episode, you will not only know WHY they’re so crucial (hint – interviews allow you to go DEEP with your understanding of who you serve, how they feel and what their secret issues) you’ll also know HOW to do them and… we’re guessing you might even feel a tiny bit EXCITED to get started :-)

Nov 06 2017

55mins

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Rank #3: 119 - Communicating Your Value Through Your Content

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We’ve just concluded the annual HerBusiness REACH Retreat in Hawaii (A-Mazing!). And one topic we discussed was how to communicate your value. It brought up some REALLY fascinating conversation about what stops us from really charging what we’re worth and owning the value we bring… so we thought we’d continue the discussion (and some tips on how to overcome those blocks) on today’s show!

Listen to this episode to hear more about:

  • Why you’re not alone if you sometimes feel like a “fraud”
  • The BIG reason many people don’t create their sales content (Hint: It’s not always because you don’t have the skill)
  • How to deal with criticism from others when you raise your prices or start really owning and sharing the value you bring
  • The “rip off” complaint and why it’s not as scary as you might think
  • And much more.

Also mentioned in this episode:

Nov 04 2019

47mins

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Rank #4: 102 - Instagram! Grow Your Audience (and Your Buyers!) with Tracy Harris

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INSTAGRAM… while we’ve all likely seen the rise of the “Instagram Influencer,” many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that following into customers?

In this episode your hosts, Suzi Dafnis and Michelle Falzon talk to someone who has not grown her own following and customer base on Instagram very successfully herself, she’s also taught other women in business to do it as well. Founder of the Mums With Hustle Podcast and Social Media Society, Tracy Harris shares how to grow your audience (and your buyers!) with easy to do Instagram strategies.

EXTRA RESOURCES: Our guest today has kindly offered to provide all our Content Sells listeners with her Instagram Stories Strategy Pack. Go here to get yours: mumswithhustle.com/stories

Listen to this episode to hear more about:

  • What being crystal clear on your ideal client REALLY sounds like
  • The one thing Tracy said about her ideal client that had both Suzi and Michelle asking all listeners to pay SPECIAL attention to
  • How to get clear on the PURPOSE of your Instagram account
  • The one thing you MUST put in your Instagram Bio (it’s so easy but most people don’t do it and they are missing out!)
  • How to connect with your audience through the content you share
  • How to decide what aspects of business and personal life are you going to bring into your Instagram feed
  • The “3 to 5” content strategy that will make your Instagram content strategy a breeze and give your audience a consistent message they will LOVE
  • Why you need to use the ENTIRE Instagram platform (and what that even means!)
  • Why you need to “drop the fear” when it comes to sharing your story
  • The mental shift you need to make from “Talking to your Followers” to “Person to Person communication”
  • How sharing about her Smoothie bowls became a cornerstone of Tracy Harris’ Instagram strategy (and why you need your own “smoothie bowl” equivalent)
  • How to invite interactions and start conversations on Instagram, even if you have a small number of followers
  • Why Instagram has the village feel FB doesn't have
  • Three things Tracey Harris did consistently to go from starting from scratch to mega success on Instagram
  • Why you want to engage more than you post
  • How to create a strong “Visual Vibe”
  • Why you need to let go of the “hair thing” - how Tracy’s desire to show up daily for her community helped her let go of needing to feel “picture perfect”.
  • Why sometimes the posts you almost don’t share are likely the most relatable and the EXACT messages you need to be sharing MORE of
  • How to use the questions sticker in IG stories to get more interaction
  • The power of learning through play and how to not take your Instagram presence too seriously
  • And much more.

Also mentioned in this episode:

Mar 11 2019

49mins

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Rank #5: 83 - The Stories You Must Tell to Build An Epic Business with Valerie Khoo

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To build an EPIC business today you need to connect in more meaningful ways with your customers than you EVER have before... and one of THE most powerful ways to do that is to tell your STORIES.

In this episode your hosts Suzi Dafnis and Michelle Falzon talk to Valerie Khoo, author of Power Stories and CEO and founder of the Australian Writers’ Centre about powerful ways to share your stories as part of your content marketing strategy. How do you find your stories? Where should you share them and how can you use them to influence followers and convert customers?

It’s all in this episode… along with the opportunity to access a brand new content writing coursefrom Valerie and her team at the Australian Writers’ Centre.

Listen to this episode to hear more about:

  • The most under-utilised tool in your small business arsenal
  • How to use stories to demonstrate your “care factor” and bring your customers closer to you
  • How to harness the power of your story with one sentence
  • Why you need to be telling your “Passion” story (and an example of Val’s Passion Story)
  • How to go from a “swirl” of ideas to a fully fledged, powerful story
  • How to find relevance in your story for your audience
  • The one story you need to tell succinctly when you first meet a new customer
  • The single biggest mistake almost all small businesses make on their “About” page on their website
  • The 3 parts to a customer story that distinguish it from “just another testimonial”
  • How “The Biggest Loser” TV show can teach you to write AMAZING customer stories
  • The 3 ingredients you need to include to tell your customer stories successfully
  • How to make your stories easier to share and, importantly, easier for others to tell on your behalf
  • The very first place you should be sharing your customer stories (and it’s not what you might think)
  • Ways to tell stories about your product that your audience will love
  • How Val used the power of storytelling to sell a 2 year old Bunnings outdoor furniture set on eBay that could change everything about the way you market YOUR products
  • The simple piece of advice about your product stories that saves you having to make it “whizz bang” and just gets you started!

Also mentioned in this episode:

Jun 18 2018

44mins

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Rank #6: 62 - How I Grew An Audience of 70,000 Raving Fans - with Amber Renae

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What does it take to grow a massive following of people who love to buy from you?  

In this episode, your hosts, Suzi Dafnis and Michelle Falzon welcome special guest, blogger and personal branding expert, Amber Renae.

Aug 28 2017

38mins

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Rank #7: 56 - Webinars That Sell

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Webinars are a great way to educate and to share information about your products and services and they are ALSO a great way to SELL.

However, we see a lot of people hosting webinars where they give a lot of great information but they don’t know how to transition to making an offer… or when they do, they haven’t put enough of the foundation pieces in place to make that offer convert.

In this episode, hosts Suzi Dafnis and Michelle Falzon share the webinar structure that they’ve used to make hundreds of thousands of dollars in sales from webinars. This is the very same structure you can adapt for use in YOUR business.

Jun 05 2017

1hr 16mins

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Rank #8: 127 - How to Use Content To Grow Your eCommerce Business

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When it comes to growing e-commerce stores, Susan Bradley of The Social Sales Girls knows her stuff. She’s grown and sold ecommerce businesses and has taught  thousands of people how to find their audience and turn website traffic into paying customers.   In this episode your hosts, Suzi Dafnis and Michelle Falzon, pick Susan’s amazing ecommerce brain for strategies for using content to grow your eCommerce business.   Listen to this episode to hear more about:
  • The “go-to” lead magnet type all e-commerce businesses should have
  • How to use discount codes and coupons
  • The minimum number of visitors you need to your online store each month to make your marketing viable.
  • The place where 40% of your sales come from (not where you think)
  • Why your e-commerce lead generation content needs to be different to other business models
  • How to keep your content focused on the sale 
  • The two biggest determinants of whether you will convert a prospects into a customer? 
  • The importance of the frequency of your communications
  • Why you need to show the SAME content multiple times and in multiple places
  • How many times you need to get someone to visit your website on average before they buy (the answer might surprise you)
  • The specific and powerful strategy designed specifically for people who’ve visited your online store in the last 30 days that could double your sales
  • How Susan uses email automation to get more sales more often from the SAME customers
  • Tips for using SMS in your sales cycle 
  • The role of Facebook Groups in getting more social proof and sales for your ecommerce store 
  • The unusual way you can use Instagram Influencers to get sales
  • Susan’s #1 email marketing strategy 
  • And much more.   
Also mentioned in this episode:    HerBusiness Success MastermindSocial Sales Girls WebsiteSocial Sales Girls Inner CircleSocial Sales Girls Facebook Page Social Sales Girls - 0 to 50k on Shopify

Feb 24 2020

1hr 1min

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Rank #9: 80 - 5 Ways To Build a Stronger Connection With Your Customers

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As our market gets more sophisticated and we see more and more of our competitors stepping into content marketing strategies, there’s one area that will really help set you apart and that is the level of CONNECTION you are able to create with your ideal customers through your content.

How do you create a strong connection with your customer and prospects so they buy from you in the first place… and then keep coming back to buy from you again and again?

In this episode, your hosts Suzi Dafnis and Michelle Falzon are going to focus on five ways you can build a stronger connection with YOUR customers.

Listen to this episode to hear more about:

  • The one thing you need to put at the centre of all your communications that will GUARANTEE connection
  • The 3 clues that you’re creating powerful connections with your customers
  • Five tips for creating stronger connections in all your customer contact points
  • How to use client interviews and surveys to bring customers closer to you
  • Why your failure to segment your email list will be driving a wedge between you and your best customers (and what you can do about it)
  • How a fashion stylist is using a Facebook Group to create more connection with her audience (and why they are loving it)
  • Clever ways to acknowledge “milestone moments”
  • How to get emotional in your content without coming on too strong (and why being more emotive will create stronger bonds with your customers)

Also mentioned in this episode:

May 07 2018

51mins

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Rank #10: 115 - 3 Vital Pieces of New Customer Content

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Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08  - How to Create a New Client Email Nurture Campaign

In this session expand on that discussion to look at 3 vital pieces of content you need to create for new customers.

FREE RESOURCE: New Customer Email Sequence Template

Get the step by step template that outlines the recommended email sequence to send to new customers.

Listen to this episode to hear more about:

  • The 5 Goals of your New Customer Communications that you can apply to your nurture sequence
  • How to Reassure your customers right after they buy from you
  • Tips for Connecting in your emails, phone calls and other messaging
  • Why you need to Orientate people to “how we do things round here”
  • The best way to Switch On new customers to use the product or service they just purchased from you (and why you want that as soon as possible)
  • How to identify the milestones that matter in your new customer’s experience
  • The role of direct mail in your new customer communications
  • A smart and inexpensive postcard strategy we learned from our friend Alexi Neocleous
  • And much more.

Also mentioned in this episode:

Alexi Neocleous Episode 08 - How to Create a New Client Email Nurture Campaign Bonjoro REACH Retreat

Sep 09 2019

30mins

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Rank #11: 54 - Pain and Pleasure - Is There Enough of it in Your Content?

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Chrissy Amphlett, the legendary lead singer of the Australian 80’s rock band, The Divinyls famously sang, “It's a fine, fine line between pleasure and pain.”

And with your marketing content this is SO true… both of these emotional states can influence people in a big way to take action, click your link, buy your thing.  BUT way too many people are creating content that is bland and lacking emotion.

In this episode, hosts Suzi Dafnis and Michelle Falzon talk about how and when you can use the emotions of pleasure and pain to make your content marketing more compelling and to build a stronger relationship with your community (and, importantly, get more sales).

May 08 2017

53mins

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Rank #12: 46 - Are Email Newsletters Still Worth Doing?

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There was a time when the Email Newsletter was the go-to strategy for most businesses and the main method for communicating with their customers viaemail, but with all the different email marketing and content marketing strategies available to us now, is the Email Newsletter still relevant? In today’s episode, hosts Suzi Dafnis and Michelle Falzon explore the questions “Do our customers and prospects still read newsletters?”, “Are they still worth the effort of putting together?” And their answer is... it depends!

Jan 16 2017

35mins

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Rank #13: 110 - Villains, Superpowers and Designing a Successful Content Strategy with Melinda Cohen

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One piece of really powerful core content can completely shift your business… and even open up new business opportunities. Which is something we love to hear about on this show, and today we’re talking to someone who has done just that.

In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with CEO of Coaches Console and creator of the Villains and Superpowers framework, Melinda Cohen, about how to create powerful content and leverage it across all aspects of your business, from front end marketing through to onboarding, engagement and retention.

RESOURCE: Get Melinda’s powerful Villains and Superpowers Facilitator’s Guide at www.coachesconsole.com/villains-superpowers

Listen to this episode to hear more about:

  • How you can find your best core content by accident (and what to look for)
  • Why you want to surface people’s objections EARLY in the conversation when they feel most hopeful
  • How to handle perfectionism using an unexpected superpower that will get you moving forward
  • How to create content that shifts the mindset of your customers (and what that’s so important)
  • The brilliance of building in accountability to your content and how that increases conversion
  • The shift from “me” to “them” and how it will change your approach to marketing forever
  • The Power of the Redirect from Villain to Superpower
  • How to get more conversions by giving your clients more progress
  • And much more.

Also mentioned in this episode:

Jul 01 2019

42mins

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Rank #14: 87 - How To Make Your Offer Irresistible with Michael Maidens

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You can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don’t get enough sales.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael Maidens about what it REALLY takes to create an irresistible offer. Michael is a master in the area of creating offers, having generated millions of dollars with his creative and “out of the box” approach to crafting offers for his clients. Michael also recently launched The Offer Academy where he teaches business owners his offer creation process.

Listen to this episode to hear more about:

  • Why it’s essential that your offer is “imperfect” when you launch it
  • How to build a “feedback loop” into your marketing so you are constantly improving your offer (and results)
  • Where and when to split test your offer
  • Why when someone says “No”, you need to realise they may not be saying no forever and what you can do to maintain connection for follow up sales later
  • How to find the Transformation gap between where your prospects are now and where they want to be
  • How to create a Decision Deadline and give people a stronger reason to buy right now
  • What an “offer success path” is and how to know where YOU are on that path
  • What your Offer Promise is and how to craft yours
  • And much more

You can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don’t get enough sales.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael Maidens about what it REALLY takes to create an irresistible offer. Michael is a master in the area of creating offers, having generated millions of dollars with his creative and “out of the box” approach to crafting offers for his clients. Michael also recently launched The Offer Academy where he teaches business owners his offer creation process.

Listen to this episode to hear more about:

  • Why it’s essential that your offer is “imperfect” when you launch it
  • How to build a “feedback loop” into your marketing so you are constantly improving your offer (and results)
  • Where and when to split test your offer
  • Why when someone says “No”, you need to realise they may not be saying no forever and what you can do to maintain connection for follow up sales later
  • How to find the Transformation gap between where your prospects are now and where they want to be
  • How to create a Decision Deadline and give people a stronger reason to buy right now
  • What an “offer success path” is and how to know where YOU are on that path
  • What your Offer Promise is and how to craft yours
  • And much more

Also mentioned in this episode:

Aug 13 2018

58mins

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Rank #15: 104 - 3 Ways To Increase Your Email Marketing Impact (Part 1: Grow Size of List)

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How to increasing your Email Marketing Impact - there’s so much to share we can’t contain it in just one episode! So welcome to the 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list!

Welcome to Part 1! On today’s show your hosts, Suzi Dafnis and Michelle Falzon talk all things email list growth - how to to get more subscribers for FREE and how you can also earn and pay for subscribers (profitably).

EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Planby visiting: www.herbusiness.com/emailimpact

Listen to this episode to hear more about:

  • What Suzi is OBSESSING over right now when it comes to her email list
  • The ONLY 3 channels you can use to grow your email list
  • The one thing you MUST do on social media if you want to grow your list and transform your “followers” into “subscribers” (and better still, “customers”!)
  • What to do with that list of personal contacts or that pile of business cards in your top drawer - how to turn them into subscribers WITHOUT infringing SPAM laws
  • The one thing that’s GUARANTEED to turn more of your website visitors into email subscribers (even if you just do this one easy to implement strategy you will already be growing your list faster!)
  • How bricks and mortar stores can get more email subscribers (and why you really want to make that happen!)
  • How to use PR to grow your list...
  • And much more.

Also mentioned in this episode:

Apr 08 2019

45mins

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Rank #16: 75 – Work Less Make More, with James Schramko

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Is your business leaving you feeling tired and overwhelmed? If so, you’re not alone. “So busy I can barely sit down” seems to be the default setting for most business owners. But, imagine if you could work LESS and make MORE. Imagine having a highly functioning team, a great marketing system, a community of people who buy from you again and again, powerful systems that work even when you’re not in the office and a lifestyle that gives you plenty of spare time.

A pipe dream?

In this epsiode our guest, James Schramko, shares how this became a reality for him and how you can do it too. Hot on the heels of the release of his NEW book “Work Less, Make More” we chat with James about the keys to creating a business that gives you the leverage to the live you love.

Also included in this episode is a bonus gift – the Work Less Make More Book Preview with James Schramko. And you can find that over at www.herbusiness.com/workless

Listen to this episode to hear more about:

  • The difference between being effective and being productive
  • How you can harness the power of routine to actually get you out of the rut (rather than in it)
  • The first (surprising) step you need to take when building a team
  • How to grow a team even if you’re still finding your feet financially
  • Why “getting emotional” can win you business and help you stand out from the competition
  • The FLAW James sees in the funnel model where you ascend people through a series of progressively higher value sales (and why you want to think of it more like a “Chocolate Wheel” than an “Ascension Model”)
  • What leverage REALLY is and how to get more of it
  • The role compromise plays in business and why the level of compromise you’re willing to accept will directly determine your level of success in business
  • Why you need to add a “chooser” to your website – pronto!
  • Why the key benchmark you will ever need is to benchmark yourself
  • How to train your team
  • The secret ingredients in an offer that converts

Also mentioned in this episode:

Feb 26 2018

1hr 7mins

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Rank #17: 97 - Stand Out: How to Find the Courage to be Seen and Heard

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Think of this episode as a chat around the kitchen table or the coffee table as your hosts, Suzi Dafnis and Michelle Falzon share some things that have been going on for us around this idea of continuing to be seen and heard and how sometimes that means finding the courage to do stuff that scares us… we chat a bit about how we deal with that - in the hope that it also helps you too.

Because here’s the thing - creating content, growing a business, positioning yourself as an authority - they’re all things that are going to take you to the edge of your comfort zone in one way or another. And you have a couple of choices when new opportunities to play a bigger game and have your voice heard in a whole new way arise -- you can shrink back, you can keep the status quo, or you can step out into that new territory.

It’s all about finding the courage to stand out and take those next steps.

Listen to this episode to hear more about:

  • How winning a recent award came from a moment of courage and acceptance for Suzi
  • How to handle the “push/pull” of being seen and then wanting to retreat into your introverted cave (and why that’s perfectly ok!)
  • Why you really need to celebrate and acknowledge all the aspects of your personality and brand (even the bits you might want to hide or think are not interesting) to really stand out 
  • The one thing that helps Suzi keep stepping out and being seen, even though she’s quite introverted and it doesn’t always come naturally
  • How one moment of “discomfort” resulted in an international speaking engagement for Michelle
  • Why and how to push through the doubts you might have around a big vision and showing up in the world in a bigger way
  • The importance of being your own hero
  • Why a dash of audaciousness won’t go astray when showing up and standing out
  • How to get clear on your bold goal (and why having one will make it easier for you to stand out)
  • Much, much more...

Also mentioned in this episode:

Dec 31 2018

1hr 3mins

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Rank #18: 93 - 5 Pro Tips for Choosing Video Backgrounds

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Many of us are finding ourselves on video a lot more than we used to - even if we aren’t making content videos to put on YouTube, maybe we are being seen on camera more with our clients on Zoom Calls, Webinars, Skype Meetings etc.

And while you might have thought about your makeup and spent time mapping out what you’re actually going to say… very often people overlook one VERY important part of their video - the BACKGROUND!

It makes up the majority of the shot and can REALLY impact how long people watch your video and what they think of your brand.

In today’s episode your hosts, Suzi Dafnis and Michelle Falzon are talking about how to make your videos look great!

Specifically, what you can do to make your backgrounds and your settings look great - as well as some tips on relatively inexpensive equipment options that will make a massive difference to how fabulous you look on screen.

FREE DOWNLOAD: Plus, we’ve got this FREE resource for you Pro Tips for Choosing Video Backgroundswhich you can download here.

Listen to this episode to hear more about:

  • How to avoid looking messy, bland or washed out on your next video
  • How a few well-placed props can boost your “Authority Bling” and get people seeing you as a leader in your field
  • How even a simple nook in your home can be transformed into your own personal film studio
  • Why you want to think about putting yourself in a real-life work situation when recording your videos
  • How shared workspaces can be a boon for your videos and spice up your backgrounds
  • Why you might want to think about using a large screen TV as part of your backdrop (plus a cheaper alternative if that’s all too hard!)
  • How to get your backgrounds looking different even if you are regularly filming in the same space (and why it’s CRUCIAL you add some variety to your video set)
  • What you need to know about “depth of field” that will get your video looking like the pros in no time
  • What to do with pesky blinds, pictures, and other “set destroyers”
  • Is a “custom backdrop” something you should check out?
  • Suzi’s “dream set” and how you can get a similar feel for a fraction of the budget
  • Much, much more...

Also mentioned in this episode:

Nov 05 2018

46mins

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Rank #19: 120 - Content Sells Lessons We Used To Sell Our High End Retreat

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That’s a wrap on the 2019 HerBusiness REACH Retreat in Hawaii. WOW what a week! So we thought we’d pull the curtain back on the marketing we used to fill this high end retreat (you’ll notice many of the strategies we’ve already shared on this podcast were key to our success). 

Listen to this episode to hear more about:

  • Why you need to focus on the pleasure and pain of your offer WAY more than the features of your offer.
  • The copy approach we used to get our ideal clients applying
  • How we used Facebook LIVES to tell our customer stories
  • The branding secrets we used to create a recogniseable look and feel for the campaig
  • And much more.

Also mentioned in this episode:

Nov 18 2019

40mins

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Rank #20: 76 – How To Reassure People After They Optin or Buy From You

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Ever purchased something from an organisation that had incredible content and incredible marketing RIGHT up to that point where you purchased… and then you felt like you got dropped like a hot potato?

How did it make you feel? Chances are, it’s not good.

That moment right after someone has purchased from you is one of THE most important times to be reassuring them and telling them they did the right thing.

In this epsiode, your hosts Suzi Dafnis and Michelle Falzon look at the phenomenon of Buyers Remorse – why you need to know about it and what you can do to reassure people right after they buy from so you get less refunds and customer service hassle and more repeat customers and referrals.

Also included in this episode is a bonus gift – the New Customer Email Nurture Template and it gives you an outline of the new client nurture process which includes the first vital step we’ve been talking about today REASSURE and also addresses the other 4 key elements - connect, orientate, switch on and move forward. 

Listen to this episode to hear more about:

  • The 5-part nurture framework that you want to know when creating any post purchase or post optin content
  • The one thing you can do that immediately puts you on the “back foot” with your customers right after they buy from you (and what you can do about it)
  • Why knowing a little bit about the psychological theory of “cognitive dissonance” could get you more sales and more loyal customers
  • The two conversations going on in the mind of your customer right after they buy from you (hint: you only want one of these to “win” out)
  • The keys to a great post purchase email sequence
  • The (unexpected) thing you need to say to someone after they buy from you
  • How and when to share customer stories to help people feel confident in their purchase
  • The power of doing what you DIDN’T say you would do – and when you want to employ this strategy
  • Gifts on purchase – are they a good idea or not?
  • The one strategy Michelle gets all her clients to implement that blows customers away and creates raving fans
  • The surprising reason a Facebook Group could help you reassure your customers (and exactly what content you want to focus on to do that)

Also mentioned in this episode:

Mar 12 2018

49mins

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