Vija Williams

What are the responsibilities of a real estate professional? These days, the answer isn’t so simple. From designing websites and logos, to blogging and social media, to managing all kinds of software, today’s real estate pros have a wider range of tasks than ever before. Sometimes, with all that extra work, agents lose sight of their most important priority: to grow their business.But Vija Williams has her eye on the prize. For Vija, the devil isn’t in the details: it’s in the big picture, with every transaction, every interaction, measured against a clear, long-term vision of success. As a real estate coach and leader to an award-winning team, Vija has helped dozens of agents build a more methodical, more thoughtful business.In this far-reaching interview, Vija Williams offers her tips for building a clear, confident real estate brand, and explains why long-term planning is the best way to achieve short-term success.

What are the responsibilities of a real estate professional? These days, the answer isn’t so simple. From designing websites and logos, to blogging and social media, to managing all kinds of software, today’s real estate pros have a wider range of tasks than ever before. Sometimes, with all that extra work, agents lose sight of their most important priority: to grow their business. But Vija Williams has her eye on the prize. For Vija, the devil isn’t in the details: it’s in the big picture, with every transaction, every interaction, measured against a clear, long-term vision of success. As a real estate coach and leader to an award-winning team, Vija has helped dozens of agents build a more methodical, more thoughtful business. In this far-reaching interview, Vija Williams offers her tips for building a clear, confident real estate brand, and explains why long-term planning is the best way to achieve short-term success.

The Long Game with Vija Williams

Katrina Benton

When asked why they don’t use content marketing to promote their businesses, real estate agents have all kinds of explanations. They say they’re too busy, or they tried it and it didn’t work, or their market is too competitive. But Katrina Benton is here to debunk all these excuses, and then some. A lifelong resident of Anchorage, Alaska, Katrina comes from a long line of real estate professionals. But unlike her father and grandfather, Katrina has invested heavily in digital marketing. That investment has helped her build a sustainable year-round practice in a highly seasonal market. Now, Katrina is taking her show on the road, helping agents in Texas, California, and Colorado use her content and tools to grow their own businesses. In this interview, Katrina Benton describes how agents can turn their content and tools into a full-fledged marketing system, and explains why being busy isn’t the same as being successful.

When asked why they don’t use content marketing to promote their businesses, real estate agents have all kinds of explanations. They say they’re too busy, or they tried it and it didn’t work, or their market is too competitive. But Katrina Benton is here to debunk all these excuses, and then some. A lifelong resident of Anchorage, Alaska, Katrina comes from a long line of real estate professionals. But unlike her father and grandfather, Katrina has invested heavily in digital marketing. That investment has helped her build a sustainable year-round practice in a highly seasonal market. Now, Katrina is taking her show on the road, helping agents in Texas, California, and Colorado use her content and tools to grow their own businesses. In this interview, Katrina Benton describes how agents can turn their content and tools into a full-fledged marketing system, and explains why being busy isn’t the same as being successful.

A System for Success with Katrina Benton

Lindsay Reishman

Real estate agents face a unique challenge in deciding where to hang out their shingle. Do you join a franchise for the brand recognition and resources? Do you opt for an indie brokerage with more flexibility and local authority? Or do you strike out on your own and start a new business? As it happens, Lindsay Reishman has done all three.Lindsay has worn a lot of hats in the real estate business. After years of working closely with consumers, first as an agent, then as a broker-owner, Lindsay sold his company to Compass, stepping out of day-to-day operations and into a management role. Today, he’s back in the saddle with a new sales team and a renewed focus on helping agents provide better service to their clients. In this interview, Lindsay Reishman discusses the process of reinventing his brand for a new venture, and offers up some words of caution and advice for brand new agents.

Real estate agents face a unique challenge in deciding where to hang out their shingle. Do you join a franchise for the brand recognition and resources? Do you opt for an indie brokerage with more flexibility and local authority? Or do you strike out on your own and start a new business? As it happens, Lindsay Reishman has done all three. Lindsay has worn a lot of hats in the real estate business. After years of working closely with consumers, first as an agent, then as a broker-owner, Lindsay sold his company to Compass, stepping out of day-to-day operations and into a management role. Today, he’s back in the saddle with a new sales team and a renewed focus on helping agents provide better service to their clients. In this interview, Lindsay Reishman discusses the process of reinventing his brand for a new venture, and offers up some words of caution and advice for brand new agents.

Starting Over with Lindsay Reishman

Melissa Boucher

When it comes to advising new or aspiring agents, there are two persistent myths. Some folks say you can start earning right away in real estate. Others tell rookie it’ll be months before they make their first deal. But for Melissa Boucher, the first six months weren’t for making money: they were for learning.A year ago, Melissa left her first career as an oncology nurse in Seattle to become a full-time real estate agent. Instead of taking on clients right away, Melissa decided to spend time seeking out mentors and learning everything she could about her new trade. Not long ago, that decision paid off in a big way when Melissa landed a sprawling 99-acre listing in the San Juan Islands worth twenty million dollars.In this interview, first-year agent Melissa Boucher takes us through her journey to 20 million, and explains why open houses can be an untapped resource for connecting with sellers.

When it comes to advising new or aspiring agents, there are two persistent myths. Some folks say you can start earning right away in real estate. Others tell rookie it’ll be months before they make their first deal. But for Melissa Boucher, the first six months weren’t for making money: they were for learning. A year ago, Melissa left her first career as an oncology nurse in Seattle to become a full-time real estate agent. Instead of taking on clients right away, Melissa decided to spend time seeking out mentors and learning everything she could about her new trade. Not long ago, that decision paid off in a big way when Melissa landed a sprawling 99-acre listing in the San Juan Islands worth twenty million dollars. In this interview, first-year agent Melissa Boucher takes us through her journey to 20 million, and explains why open houses can be an untapped resource for connecting with sellers.

The Road to $20 Million with Melissa Boucher

Pat Hiban

Real estate is built on personal branding. Whether you work for a major franchise or an indie brokerage, your first responsibility as an agent is growing your own list of clients and prospects. And with all that branding comes ego. It’s everywhere, from bus stop ads to websites and everywhere in between. Some would argue that ego is an asset—project confidence, they say, and your audience will take notice. But for Pat Hiban, ego has a way of coming back to haunt you.Pat should have something of an ego himself: he’s one of a few agents to have sold over a billion dollars worth of homes over the course of his career. But in an industry as speculative as real estate, Pat preaches the value of being conservative, as well as building strong systems behind the scenes to capitalize on every opportunity, no matter how small.In this interview, Pat Hiban reveals the potential costs of ego in real estate, and explains how an ego-killing decisions like price reductions can actually make your business stronger.

Real estate is built on personal branding. Whether you work for a major franchise or an indie brokerage, your first responsibility as an agent is growing your own list of clients and prospects. And with all that branding comes ego. It’s everywhere, from bus stop ads to websites and everywhere in between. Some would argue that ego is an asset—project confidence, they say, and your audience will take notice. But for Pat Hiban, ego has a way of coming back to haunt you. Pat should have something of an ego himself: he’s one of a few agents to have sold over a billion dollars worth of homes over the course of his career. But in an industry as speculative as real estate, Pat preaches the value of being conservative, as well as building strong systems behind the scenes to capitalize on every opportunity, no matter how small. In this interview, Pat Hiban reveals the potential costs of ego in real estate, and explains how an ego-killing decisions like price reductions can actually make your business stronger.

The Ego Problem with Pat Hiban

Steve Jolly

For many real estate agents, the 2008 housing crash was a disaster. Yet even in the darkest days, there were still corners of our  industry that found a way to thrive. Distressed sales, for instance, made up almost a third of all real estate transactions in 2009, with real estate owned properties taking the biggest chunk of that market. And that was good news for Steve Jolly. A former home improvement contractor with a background in selling to businesses, Steve realized in 2005 that the REO market was a strong fit for his experience. Over the next few years, Steve closed hundreds of deals. But as the market recovered, the REO market began to shrink. Today, distressed sales are at a nine-year low nationwide. Yet Steve’s business is still booming, and it’s all thanks to clever marketing.No fan of traditional outbound marketing methods, Steve developed a direct marketing strategy that’s helped him close dozens of REO sales every year. He’s even written a book: “Kill Cold Calls.” In this interview, Steve Jolly explains his system for using digital marketing tools and content to generate and convert more leads, without resorting to cold calls.

For many real estate agents, the 2008 housing crash was a disaster. Yet even in the darkest days, there were still corners of our industry that found a way to thrive. Distressed sales, for instance, made up almost a third of all real estate transactions in 2009, with real estate owned properties taking the biggest chunk of that market. And that was good news for Steve Jolly. A former home improvement contractor with a background in selling to businesses, Steve realized in 2005 that the REO market was a strong fit for his experience. Over the next few years, Steve closed hundreds of deals. But as the market recovered, the REO market began to shrink. Today, distressed sales are at a nine-year low nationwide. Yet Steve’s business is still booming, and it’s all thanks to clever marketing. No fan of traditional outbound marketing methods, Steve developed a direct marketing strategy that’s helped him close dozens of REO sales every year. He’s even written a book: “Kill Cold Calls.” In this interview, Steve Jolly explains his system for using digital marketing tools and content to generate and convert more leads, without resorting to cold calls.

Killing Cold Calls with Steve Jolly

Irina Kim Sang

One of the first lessons we learn when entering the working world is what it really means to start at the bottom. Whether it’s writing parking tickets as a police officer, sweeping floors at a hair salon, or processing endless data at a corporate job, working your way up the ladder is an often unpleasant reality of most careers. But real estate is the exception.Irina Kim Sang has a great analogy for this. Irina started her real estate career by diving right into Miami’s luxury scene, and managed to build a highly successful business. For Irina, the real estate industry is like a high rise apartment building. In most careers, getting to the penthouse means taking the stairs from floor to floor. But in real estate, you can take an elevator straight to the top. The challenge, of course, is adjusting your business to fit a new perspective that’s much different from the ground floor.In this interview, Irina Kim Sang details how agents can accelerate success by focusing on one perspective, and explains why the best marketers are open to ideas from every industry.

One of the first lessons we learn when entering the working world is what it really means to start at the bottom. Whether it’s writing parking tickets as a police officer, sweeping floors at a hair salon, or processing endless data at a corporate job, working your way up the ladder is an often unpleasant reality of most careers. But real estate is the exception. Irina Kim Sang has a great analogy for this. Irina started her real estate career by diving right into Miami’s luxury scene, and managed to build a highly successful business. For Irina, the real estate industry is like a high rise apartment building. In most careers, getting to the penthouse means taking the stairs from floor to floor. But in real estate, you can take an elevator straight to the top. The challenge, of course, is adjusting your business to fit a new perspective that’s much different from the ground floor. In this interview, Irina Kim Sang details how agents can accelerate success by focusing on one perspective, and explains why the best marketers are open to ideas from every industry.

Finding Your Niche with Irina Kim Sang

Julie Harris

In the age of digital marketing, where there’s so much choice and so many distractions, It’s easy to find a reason why a listing or a lead didn’t go your way. Maybe that buyer wasn’t actually ready. Or maybe that seller decided to list with an old friend. But for Tim and Julie Harris, there’s only one reason why your real estate business isn’t what you want it to be: and that’s you.Tim and Julie know a thing or two about what it takes to succeed in real estate. In their first year as real estate agents, they managed to sell more than a hundred homes, bringing in over ten million dollars. That success propelled them to a thriving real estate coaching business that’s helped thousands of agents improve their craft by taking ownership of their strengths and weaknesses.In this interview, Tim and Julie Harris describe the benefits of living a media-free life, and explain why taking responsibility for everything that goes wrong in your business is the key to building a successful real estate practice.

In the age of digital marketing, where there’s so much choice and so many distractions, It’s easy to find a reason why a listing or a lead didn’t go your way. Maybe that buyer wasn’t actually ready. Or maybe that seller decided to list with an old friend. But for Tim and Julie Harris, there’s only one reason why your real estate business isn’t what you want it to be: and that’s you. Tim and Julie know a thing or two about what it takes to succeed in real estate. In their first year as real estate agents, they managed to sell more than a hundred homes, bringing in over ten million dollars. That success propelled them to a thriving real estate coaching business that’s helped thousands of agents improve their craft by taking ownership of their strengths and weaknesses. In this interview, Tim and Julie Harris describe the benefits of living a media-free life, and explain why taking responsibility for everything that goes wrong in your business is the key to building a successful real estate practice.

Extreme Ownership with Tim & Julie Harris

Brad Allen

In an industry that runs on commission, it’s easy to see why a lot of real estate professionals have a hard time making a significant up-front investment in clients the may not lead to a sale. But that investment is a cornerstone of Brad Allen's business, from marketing to personnel and everywhere in between. Armed with the belief that one agent can’t be prolific and provide a high level of service, Brad started The ART of Real Estate to provide a superior end-to-end experience for clients. With a full staff that includes a listing coordinator, videographer, photographer, closing coordinator and more, Brad has built a modern, successful brokerage that’s greater than the sum of its parts.In this interview, Brad Allen discusses the importance of setting clear expectations with potential clients, and explains why a first-year agent’s top priority shouldn’t be selling houses.

In an industry that runs on commission, it’s easy to see why a lot of real estate professionals have a hard time making a significant up-front investment in clients the may not lead to a sale. But that investment is a cornerstone of Brad Allen's business, from marketing to personnel and everywhere in between. Armed with the belief that one agent can’t be prolific and provide a high level of service, Brad started The ART of Real Estate to provide a superior end-to-end experience for clients. With a full staff that includes a listing coordinator, videographer, photographer, closing coordinator and more, Brad has built a modern, successful brokerage that’s greater than the sum of its parts. In this interview, Brad Allen discusses the importance of setting clear expectations with potential clients, and explains why a first-year agent’s top priority shouldn’t be selling houses.

Exceeding Expectations with Brad Allen

Matt Beall

Living in Hawaii is enough to make anyone a dreamer. But Matt Beall has his feet planted firmly on the ground. With a long-running television show on HGTV and an award-winning brokerage that encompasses all the islands, Matt has spent years building Hawaii Life, an incredible real estate business and a celebrated brand. But as polished as Hawaii Life’s image comes across, underneath that brand is an engine fueled by necessity and hard work. Years ago, Matt faced a dilemma: how would they connect with potential buyers on the mainland, thousands of miles across the ocean? The solution, of course, was online. Today, Hawaii Life has the most highly trafficked real estate website in Hawaii, and sits at the top of Google search results for Hawaii real estate—ahead of Zillow and Realtor.com.In this interview, Matt Beall explains why there’s no magic formula for building a great real estate brand online, and talks about why agents overlook their most precious resource: previous clients.

Living in Hawaii is enough to make anyone a dreamer. But Matt Beall has his feet planted firmly on the ground. With a long-running television show on HGTV and an award-winning brokerage that encompasses all the islands, Matt has spent years building Hawaii Life, an incredible real estate business and a celebrated brand. But as polished as Hawaii Life’s image comes across, underneath that brand is an engine fueled by necessity and hard work. Years ago, Matt faced a dilemma: how would they connect with potential buyers on the mainland, thousands of miles across the ocean? The solution, of course, was online. Today, Hawaii Life has the most highly trafficked real estate website in Hawaii, and sits at the top of Google search results for Hawaii real estate—ahead of Zillow and <a href="http://Realtor.com" rel="nofollow" target="_blank">Realtor.com</a>. In this interview, Matt Beall explains why there’s no magic formula for building a great real estate brand online, and talks about why agents overlook their most precious resource: previous clients.

A Working Brand with Matt Beall

Insights from the most brilliant minds in real estate.The Marketing Genius Podcast takes you behind the scenes with the most brilliant minds in real estate to uncover the latest digital marketing tools and strategies for your online arsenal. Together with the leading real estate brokers, technologists, executives, and coaches behind today’s most exciting brands, host Seth Price (marketing strategist, keynote speaker, host of “The Craft of Marketing”) explore what it takes to generate leads, manage relationships, create great content, and build a winning brand on the web.

Thanks for such great info for new and seasoned agents alike...

Awesome info and insight...

Fantastic Podcast. Informative, interesting and entertaining. Five Stars.

Great Podcast

Insights from the most brilliant minds in real estate. The Marketing Genius Podcast takes you behind the scenes with the most brilliant minds in real estate to uncover the latest digital marketing tools and strategies for your online arsenal. Together with the leading real estate brokers, technologists, executives, and coaches behind today’s most exciting brands, host Seth Price (marketing strategist, keynote speaker, host of “The Craft of Marketing”) explore what it takes to generate leads, manage relationships, create great content, and build a winning brand on the web.

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

Katie Lance

Katie Lance is one of the most sought-after marketing consultants in the industry. If you don’t know Katie, you should: She’s the former social media director and chief strategist for Inman News, and she speaks at marketing events all across the country.Huge brands like RE/MAX, DocuSign, and Homekeepr have hired Katie to help them tell their stories and engage with audiences on social media. But today, she’s giving away her expertise for free. In this interview, you’ll hear Katie’s best tips on how to build a successful and affordable content strategy, and why video is a must-have part of that strategy. This is an episode you won’t want to miss.For full show notes, visit: placester.com/podcast/developing-a-digital-strategy-with-katie-lance/.-Matt &amp; SethVisit our website: plcstr.com/1MXOycYDownload on iTunes: plcstr.com/1O9knUi

Katie Lance is one of the most sought-after marketing consultants in the industry. If you don’t know Katie, you should: She’s the former social media director and chief strategist for Inman News, and she speaks at marketing events all across the country. Huge brands like RE/MAX, DocuSign, and Homekeepr have hired Katie to help them tell their stories and engage with audiences on social media. But today, she’s giving away her expertise for free. In this interview, you’ll hear Katie’s best tips on how to build a successful and affordable content strategy, and why video is a must-have part of that strategy. This is an episode you won’t want to miss. For full show notes, visit: <a href="http://placester.com/podcast/developing-a-digital-strategy-with-katie-lance/" rel="nofollow" target="_blank">placester.com/podcast/developing-a-digital-strategy-with-katie-lance/</a>. -Matt &amp; Seth Visit our website: <a href="http://plcstr.com/1MXOycY" rel="nofollow" target="_blank">plcstr.com/1MXOycY</a> Download on iTunes: <a href="http://plcstr.com/1O9knUi" rel="nofollow" target="_blank">plcstr.com/1O9knUi</a>

Developing a Digital Strategy with Katie Lance

Dan Stewart

Dan Stewart is the Founder and CEO of Happy Grasshopper. For those of you that don’t know Happy Grasshopper, it’s the tool that’s changing the email marketing landscape by having the real, human conversations you wish you could be having with customers for you.This stuff really works. We’ve seen it in action, and we’ve spoken to Dan’s customers. In this interview, we talk to Dan about how personalization is the future of connecting with your audience, and why most marketers spend too much time sending messages that make them feel good, when they should send email that actually creates conversations. For full show notes, visit: placester.com/podcast/creating-conversations-with-dan-stewart/.-Matt &amp; SethVisit our website: plcstr.com/1MXOycYDownload on iTunes: plcstr.com/1O9knUi

Dan Stewart is the Founder and CEO of Happy Grasshopper. For those of you that don’t know Happy Grasshopper, it’s the tool that’s changing the email marketing landscape by having the real, human conversations you wish you could be having with customers for you. This stuff really works. We’ve seen it in action, and we’ve spoken to Dan’s customers. In this interview, we talk to Dan about how personalization is the future of connecting with your audience, and why most marketers spend too much time sending messages that make them feel good, when they should send email that actually creates conversations. For full show notes, visit: <a href="http://placester.com/podcast/creating-conversations-with-dan-stewart/" rel="nofollow" target="_blank">placester.com/podcast/creating-conversations-with-dan-stewart/</a>. -Matt &amp; Seth Visit our website: <a href="http://plcstr.com/1MXOycY" rel="nofollow" target="_blank">plcstr.com/1MXOycY</a> Download on iTunes: <a href="http://plcstr.com/1O9knUi" rel="nofollow" target="_blank">plcstr.com/1O9knUi</a>

Creating Conversations with Dan Stewart

Stacie Staub

Many of today’s real estate professionals are overwhelmed by digital marketing. And who can blame them? Most folks don’t get into real estate because they like running facebook ads doing SEO or writing blog posts: they do it because they like selling homes and helping real people. But it doesnt have to be that way, Stacie Staub believes that with the right brokerage behind you, and the right approach to creating content, you can market your real estate business and still have time to build lasting relationships with clients.An active Realtor with an MBA and a Master’s degree in Marketing, Stacie knows real estate from all angles. As Director of Marketing at Live Urban Real Estate in Denver, Colorado, Stacie has helped build a brokerage that’s not only super innovative, but also rated one of the best places to work in her city for three years running.In this interview, Stacie explains the benefits of a marketing-focused brokerage, the value of Pinterest for real estate, and why every blog post is a long-term investment in the future of your business.

Many of today’s real estate professionals are overwhelmed by digital marketing. And who can blame them? Most folks don’t get into real estate because they like running facebook ads doing SEO or writing blog posts: they do it because they like selling homes and helping real people. But it doesnt have to be that way, Stacie Staub believes that with the right brokerage behind you, and the right approach to creating content, you can market your real estate business and still have time to build lasting relationships with clients. An active Realtor with an MBA and a Master’s degree in Marketing, Stacie knows real estate from all angles. As Director of Marketing at Live Urban Real Estate in Denver, Colorado, Stacie has helped build a brokerage that’s not only super innovative, but also rated one of the best places to work in her city for three years running. In this interview, Stacie explains the benefits of a marketing-focused brokerage, the value of Pinterest for real estate, and why every blog post is a long-term investment in the future of your business.

Smart Marketing Investments With Stacie Staub

Alyssa Hellman

From grade school, to studying for your real estate exam, we’ve all had those awful school experiences—the dingy classrooms, the boring materials and the outdated methods. As director of the Go School at Better Homes and Gardens Real Estate | Go Realty in Raleigh, NC, Alyssa Hellman is working to change all that by making continuing education valuable and enjoyable for today’s agents.BHGRE Go Realty is one of the fastest-growing real estate companies in the country, and talking with Alyssa, it’s easy to see why. In this interview, Alyssa reveals her secrets for handling online leads, and explains why building a great brand sometimes means saying no to new business.For full show notes, visit: https://placester.com/podcast/mastering-online-leads-alyssa-hellman/.-Matt &amp; SethVisit our website: plcstr.com/1MXOycYDownload on iTunes: plcstr.com/1O9knUi

From grade school, to studying for your real estate exam, we’ve all had those awful school experiences—the dingy classrooms, the boring materials and the outdated methods. As director of the Go School at Better Homes and Gardens Real Estate | Go Realty in Raleigh, NC, Alyssa Hellman is working to change all that by making continuing education valuable and enjoyable for today’s agents. BHGRE Go Realty is one of the fastest-growing real estate companies in the country, and talking with Alyssa, it’s easy to see why. In this interview, Alyssa reveals her secrets for handling online leads, and explains why building a great brand sometimes means saying no to new business. For full show notes, visit: <a href="https://placester.com/podcast/mastering-online-leads-alyssa-hellman/" rel="nofollow" target="_blank">https://placester.com/podcast/mastering-online-leads-alyssa-hellman/</a>. -Matt &amp; Seth Visit our website: <a href="http://plcstr.com/1MXOycY" rel="nofollow" target="_blank">plcstr.com/1MXOycY</a> Download on iTunes: <a href="http://plcstr.com/1O9knUi" rel="nofollow" target="_blank">plcstr.com/1O9knUi</a>

Mastering Online Leads with Alyssa Hellman

Jenny Wemert

For many real estate agents, leads and deals are the currency of success. But we’d propose another, more valuable currency: loyalty. In this business, earning your clients’ loyalty can make the difference between one paycheck, and a lifetime of rewards. And if you run a team, loyalty isn’t just for consumers: it’s also for your agents and staff. That kind of trust can be hard to come by. But Jenny Wemert has it figured out.Jenny is consistently ranked one of the top 50 agents in Orlando, Florida, and now supports a team of 36 real estate professionals. Her success is all about loyalty, both from clients, who have given her over 400 five-star reviews on Zillow, and from team members who have been with the organization for years.In this interview, Jenny Wemert shares her secrets to earning loyalty in real estate, and explains why running a successful team often means taking a step back.

For many real estate agents, leads and deals are the currency of success. But we’d propose another, more valuable currency: loyalty. In this business, earning your clients’ loyalty can make the difference between one paycheck, and a lifetime of rewards. And if you run a team, loyalty isn’t just for consumers: it’s also for your agents and staff. That kind of trust can be hard to come by. But Jenny Wemert has it figured out. Jenny is consistently ranked one of the top 50 agents in Orlando, Florida, and now supports a team of 36 real estate professionals. Her success is all about loyalty, both from clients, who have given her over 400 five-star reviews on Zillow, and from team members who have been with the organization for years. In this interview, Jenny Wemert shares her secrets to earning loyalty in real estate, and explains why running a successful team often means taking a step back.

Leveraging Loyalty with Jenny Wemert

Chavi Hohm

Kim Colaprete

What does it really mean to build a personal brand? For some real estate professionals, it’s all about slick logos and corporate professionalism. For Kim Colaprete and Chavi Hohm of Team Diva Real Estate in Seattle, it’s all about community, fun and the occasional drag queen. Kim and Chavi have created an unforgettable brand that’s made Team Diva a Seattle institution, and they back it all up with a proven track record. They’re top producers in their Coldwell Banker Bain affiliate, they’ve been included in Inman News’ 100 Most Influential Real Estate Leaders list, and they teach courses in digital marketing in Seattle and across the country. In this interview, the Divas give us their views on building your real estate brand, the benefits of working through a recession, and the pros of being partners both in business and in life.For full show notes, visit: placester.com/podcast/crafting-an-unforgettable-brand-with-kim-colaprete-chavi-hohm/-Matt &amp; SethVisit our website: plcstr.com/1MXOycYDownload on iTunes: plcstr.com/1O9knUi

What does it really mean to build a personal brand? For some real estate professionals, it’s all about slick logos and corporate professionalism. For Kim Colaprete and Chavi Hohm of Team Diva Real Estate in Seattle, it’s all about community, fun and the occasional drag queen. Kim and Chavi have created an unforgettable brand that’s made Team Diva a Seattle institution, and they back it all up with a proven track record. They’re top producers in their Coldwell Banker Bain affiliate, they’ve been included in Inman News’ 100 Most Influential Real Estate Leaders list, and they teach courses in digital marketing in Seattle and across the country. In this interview, the Divas give us their views on building your real estate brand, the benefits of working through a recession, and the pros of being partners both in business and in life. For full show notes, visit: <a href="http://placester.com/podcast/crafting-an-unforgettable-brand-with-kim-colaprete-chavi-hohm/" rel="nofollow" target="_blank">placester.com/podcast/crafting-an-unforgettable-brand-with-kim-colaprete-chavi-hohm/</a> -Matt &amp; Seth Visit our website: <a href="http://plcstr.com/1MXOycY" rel="nofollow" target="_blank">plcstr.com/1MXOycY</a> Download on iTunes: <a href="http://plcstr.com/1O9knUi" rel="nofollow" target="_blank">plcstr.com/1O9knUi</a>

Crafting An Unforgettable Brand With Kim Colaprete & Chavi Hohm

Allen Bonde

Between easy consumer access to tons of data, better tools for targeting prospects, and the culture of instant gratification on the internet, real estate has never been more competitive. That’s why being at the right place, at the right time for your real estate leads is so important—after all, if you don’t stay in touch, someone else will. So how do you track your prospects’ journey, craft the best message, and deliver it where they’re spending their time? It all starts with a great CRM tool. While you’re probably using CRM already, you may not be using it correctly. For Allen Bonde, Vice President of Marketing at Placester, your CRM isn’t just about pushing people toward a transaction: it’s about developing insights and creating value for your clients that will pay off far into the future.Allen has spent decades working with CRM technology, first as an engineer in corporate research and development, then as a marketer and marketing consultant for several highly successful companies. In this interview, Allen Bonde explains how your CRM can help you gather “small data” insights, stretch your real estate content, and generate a lifetime of value from your clients.

Between easy consumer access to tons of data, better tools for targeting prospects, and the culture of instant gratification on the internet, real estate has never been more competitive. That’s why being at the right place, at the right time for your real estate leads is so important—after all, if you don’t stay in touch, someone else will. So how do you track your prospects’ journey, craft the best message, and deliver it where they’re spending their time? It all starts with a great CRM tool. While you’re probably using CRM already, you may not be using it correctly. For Allen Bonde, Vice President of Marketing at Placester, your CRM isn’t just about pushing people toward a transaction: it’s about developing insights and creating value for your clients that will pay off far into the future. Allen has spent decades working with CRM technology, first as an engineer in corporate research and development, then as a marketer and marketing consultant for several highly successful companies. In this interview, Allen Bonde explains how your CRM can help you gather “small data” insights, stretch your real estate content, and generate a lifetime of value from your clients.

Small Data, Big Results with Allen Bonde

Amanda Todd

Everybody loves a good success story, especially when there are major hurdles along the way. Amanda Todd has had a few of them. In 2013, Amanda suddenly found herself a single mother to three children, living in a new city, and realized that success was her only option. After earning her license, Amanda dove headlong into real estate, closing her first deal in 2014. Now, just two years later, Amanda has sold more than $30 million in real estate. Amanda is a testament of focus, determination and commitment. In this interview, Amanda shares her commitment  to spending quality time with her kids, explains how she climbed from beginner to top producer in just a few years, and details the best way for new agents to introduce themselves to prospects and colleagues.

Everybody loves a good success story, especially when there are major hurdles along the way. Amanda Todd has had a few of them. In 2013, Amanda suddenly found herself a single mother to three children, living in a new city, and realized that success was her only option. After earning her license, Amanda dove headlong into real estate, closing her first deal in 2014. Now, just two years later, Amanda has sold more than $30 million in real estate. Amanda is a testament of focus, determination and commitment. In this interview, Amanda shares her commitment to spending quality time with her kids, explains how she climbed from beginner to top producer in just a few years, and details the best way for new agents to introduce themselves to prospects and colleagues.

Starting Strong With Amanda Todd

Tom Ferry

What does it really take to achieve success in real estate? Is it a great website? More leads? A powerful personal brand? These are all important elements. But Tom Ferry believes the answer is something more obvious, and more difficult to pin down.A New York Times bestselling author and the top-rated real estate coach on Swanepoel’s Power 200 list, Tom is one of the most influential people in our industry, and a leading authority on what it takes to prosper in this business. For Tom, it all starts with crafting your personal definition of success—what you need, what you want, and what you’re willing to do to make it happen.As CEO of Tom Ferry - Your Coach, Tom has helped thousands of agents define success and put themselves on the path to achieving it. In this interview, Tom explains how ambition can actually get in the way of a successful real estate business, and points out why so many agents are leaving money on the table when it comes to nurturing leads.

What does it really take to achieve success in real estate? Is it a great website? More leads? A powerful personal brand? These are all important elements. But Tom Ferry believes the answer is something more obvious, and more difficult to pin down. A New York Times bestselling author and the top-rated real estate coach on Swanepoel’s Power 200 list, Tom is one of the most influential people in our industry, and a leading authority on what it takes to prosper in this business. For Tom, it all starts with crafting your personal definition of success—what you need, what you want, and what you’re willing to do to make it happen. As CEO of Tom Ferry - Your Coach, Tom has helped thousands of agents define success and put themselves on the path to achieving it. In this interview, Tom explains how ambition can actually get in the way of a successful real estate business, and points out why so many agents are leaving money on the table when it comes to nurturing leads.

The Right Mindset with Tom Ferry

Matt Wagner

These days, the real estate marketing conversation seems to revolve exclusively around the web, whether it’s websites, social media, or SEO. For Matt Wagner, however, the old standbys of radio and TV are still very much alive.A former marketing consultant for the biggest radio station owner in America, Matt saw an opportunity for real estate professionals build a local fan base and drive more qualified leads. In 2004, Matt founded Radio &amp; Television Experts, which helps top agents all over the country use traditional media campaigns to unlock their potential. Today, Matt’s commercials run on hundreds of stations, boosting their online efforts.In this interview, Matt explains how radio and TV work together with a great website to produce stunning results, and what Duke’s basketball team can teach you about running a successful brokerage.

These days, the real estate marketing conversation seems to revolve exclusively around the web, whether it’s websites, social media, or SEO. For Matt Wagner, however, the old standbys of radio and TV are still very much alive. A former marketing consultant for the biggest radio station owner in America, Matt saw an opportunity for real estate professionals build a local fan base and drive more qualified leads. In 2004, Matt founded Radio &amp; Television Experts, which helps top agents all over the country use traditional media campaigns to unlock their potential. Today, Matt’s commercials run on hundreds of stations, boosting their online efforts. In this interview, Matt explains how radio and TV work together with a great website to produce stunning results, and what Duke’s basketball team can teach you about running a successful brokerage.

Good Old Fashioned Marketing With Matt Wagner

Bernice Ross

As an industry built around independent contractors, real estate has always been a somewhat lonely business, with many agents scraping together the training they need to compete on their own. But Bernice Ross saw a better way. A college instructor turned broker with a PhD to match, Bernice put her skills to use in founding RealEstateCoach.com, one of the top training and coaching companies in the world.Bernice is a force in the real estate industry. From her years leading education initiatives at major brands like Keller Williams, to her celebrated training and coaching programs, to her work as a syndicated author and speaker, Bernice has been a constant voice for innovation and smart, tactical solutions to the challenges real estate professionals face.In this interview, Bernice explains the best way to talk to prospective clients about the market, and outlines the three things every new agent needs to master to achieve success in real estate.

As an industry built around independent contractors, real estate has always been a somewhat lonely business, with many agents scraping together the training they need to compete on their own. But Bernice Ross saw a better way. A college instructor turned broker with a PhD to match, Bernice put her skills to use in founding <a href="http://RealEstateCoach.com" rel="nofollow" target="_blank">RealEstateCoach.com</a>, one of the top training and coaching companies in the world. Bernice is a force in the real estate industry. From her years leading education initiatives at major brands like Keller Williams, to her celebrated training and coaching programs, to her work as a syndicated author and speaker, Bernice has been a constant voice for innovation and smart, tactical solutions to the challenges real estate professionals face. In this interview, Bernice explains the best way to talk to prospective clients about the market, and outlines the three things every new agent needs to master to achieve success in real estate.

The Keys To Conversion With Bernice Ross

Dale Chumbley

By now, most real estate agents interested in marketing online know that content is king. They also know that success is about producing tons of great content. And that’s enough to make anyone hesitate. Blogging several times per week, forever—that sounds like a lot of work. That got me thinking, maybe there are some alternatives.In 2010, Dale Chumbley saw an opportunity to create digital content about his community of Vancouver, Washington. But instead of just setting up a blog, Dale issued himself a challenge: 365 days, 365 entries. The result was a year’s worth of amazing content that established Dale as a local expert.Nearly five years later, Dale continues to get leads and referrals from people who have discovered him through his online content. In this interview, Dale explains how his “365 things to do in Vancouver” project has paid off for his real estate business, and how breaking into video marketing for real estate is as simple as wishing someone a happy birthday.

By now, most real estate agents interested in marketing online know that content is king. They also know that success is about producing tons of great content. And that’s enough to make anyone hesitate. Blogging several times per week, forever—that sounds like a lot of work. That got me thinking, maybe there are some alternatives. In 2010, Dale Chumbley saw an opportunity to create digital content about his community of Vancouver, Washington. But instead of just setting up a blog, Dale issued himself a challenge: 365 days, 365 entries. The result was a year’s worth of amazing content that established Dale as a local expert. Nearly five years later, Dale continues to get leads and referrals from people who have discovered him through his online content. In this interview, Dale explains how his “365 things to do in Vancouver” project has paid off for his real estate business, and how breaking into video marketing for real estate is as simple as wishing someone a happy birthday.

A Year of Content with Dale Chumbley

Lisa Archer

Real estate agents are constantly told that they need a great website. And for the most part, they’ve listened. Today, over half of REALTORS say they’ve had a website for over 5 years. But that’s only part of the story. Once you have a website, how do you convince consumers to visit and use it? That’s the million-dollar question, and Lisa Archer has the answer.For a lot of folks in the real estate industry, Lisa needs no introduction. She’s been a favorite speaker, panelist, and tech geek on the conference circuit for years. But Lisa also has a killer real estate business that’s generated over a hundred million dollars in sales volume over the past three years.In this interview, Lisa reveals her secrets for driving website visitors, offers some surprising open house tips, and explains how social media can either be a major asset in your business, or hazardous to its health.

Real estate agents are constantly told that they need a great website. And for the most part, they’ve listened. Today, over half of REALTORS say they’ve had a website for over 5 years. But that’s only part of the story. Once you have a website, how do you convince consumers to visit and use it? That’s the million-dollar question, and Lisa Archer has the answer. For a lot of folks in the real estate industry, Lisa needs no introduction. She’s been a favorite speaker, panelist, and tech geek on the conference circuit for years. But Lisa also has a killer real estate business that’s generated over a hundred million dollars in sales volume over the past three years. In this interview, Lisa reveals her secrets for driving website visitors, offers some surprising open house tips, and explains how social media can either be a major asset in your business, or hazardous to its health.

Banking Relationships with Lisa Archer

Marguerite Giguere

Anne Jones

It’s no secret that video is an incredibly powerful medium for marketers of all stripes. Unfortunately, a lot of agents and brokers are afraid to make the leap from dreaming about it, to actually doing it. But Marguerite Giguere and Anne Jones want you to know that video is easier than you think—and the benefits are too great to ignore.Based in Tacoma, Washington, Marguerite and Anne are standout agents and experts in engaging their community not just with video, but also through podcasts, Instagram, and more. In this interview, we sat down with Marguerite and Anne to talk about the value of giving away your real estate expertise, and how a great video can help you win new clients before they even meet you.Visit our website: plcstr.com/1MXOycYDownload on iTunes: plcstr.com/1O9knUi

It’s no secret that video is an incredibly powerful medium for marketers of all stripes. Unfortunately, a lot of agents and brokers are afraid to make the leap from dreaming about it, to actually doing it. But Marguerite Giguere and Anne Jones want you to know that video is easier than you think—and the benefits are too great to ignore. Based in Tacoma, Washington, Marguerite and Anne are standout agents and experts in engaging their community not just with video, but also through podcasts, Instagram, and more. In this interview, we sat down with Marguerite and Anne to talk about the value of giving away your real estate expertise, and how a great video can help you win new clients before they even meet you. Visit our website: <a href="http://plcstr.com/1MXOycY" rel="nofollow" target="_blank">plcstr.com/1MXOycY</a> Download on iTunes: <a href="http://plcstr.com/1O9knUi" rel="nofollow" target="_blank">plcstr.com/1O9knUi</a>

Acing Real Estate Video With Marguerite Giguere & Anne Jones

Leigh Brown

When it comes to personal branding, real estate professionals walk a fine line. On one hand, agents need to differentiate themselves from a sea of competitors. On the other hand, they don’t want to do something that might alienate any potential client. The result is a lot of agents who play it safe, selling themselves with worn-out cliches.But for Leigh Brown, enough is enough. An award winning coach, author, and working agent with one of the most successful real estate teams in the country, Leigh preaches being authentic, even if it means opening yourself to criticism. Leigh’s no-nonsense attitude has made her a fan favorite among conference goers and students of the craft.In this interview, Leigh explains why it’s so important for real estate professionals to be real with themselves and their prospects, and how technology distracts agents from the real work of building a successful business.

When it comes to personal branding, real estate professionals walk a fine line. On one hand, agents need to differentiate themselves from a sea of competitors. On the other hand, they don’t want to do something that might alienate any potential client. The result is a lot of agents who play it safe, selling themselves with worn-out cliches. But for Leigh Brown, enough is enough. An award winning coach, author, and working agent with one of the most successful real estate teams in the country, Leigh preaches being authentic, even if it means opening yourself to criticism. Leigh’s no-nonsense attitude has made her a fan favorite among conference goers and students of the craft. In this interview, Leigh explains why it’s so important for real estate professionals to be real with themselves and their prospects, and how technology distracts agents from the real work of building a successful business.

Getting Real with Leigh Brown

Raj Qsar

Years ago, real estate agents were the gatekeepers. If you wanted to know what was on the market, you had to go through them. But those gates are gone. Real estate consumers now have access to all the property data they could ever want. Today, you need to give them something unique, something they can’t Google—and Raj Qsar has a few ideas about how to do it.Raj is truly on the cutting edge of the real estate business. In 2015, Inman News named him one of the 33 People Who Are Changing The Real Estate Industry. As principal of The Boutique Real Estate Group in Orange County, California, Raj has led the charge to create content and experiences that provide value for real estate consumers far beyond the MLS.In this interview, Raj explains how video can tell powerful stories around your listings and neighborhoods, and describes how today’s brokers should be investing in each of their agents.For full episode description, visit:https://placester.com/podcast/raising-the-real-estate-bar-with-raj-qsar

Years ago, real estate agents were the gatekeepers. If you wanted to know what was on the market, you had to go through them. But those gates are gone. Real estate consumers now have access to all the property data they could ever want. Today, you need to give them something unique, something they can’t Google—and Raj Qsar has a few ideas about how to do it. Raj is truly on the cutting edge of the real estate business. In 2015, Inman News named him one of the 33 People Who Are Changing The Real Estate Industry. As principal of The Boutique Real Estate Group in Orange County, California, Raj has led the charge to create content and experiences that provide value for real estate consumers far beyond the MLS. In this interview, Raj explains how video can tell powerful stories around your listings and neighborhoods, and describes how today’s brokers should be investing in each of their agents. For full episode description, visit: <a href="https://placester.com/podcast/raising-the-real-estate-bar-with-raj-qsar" rel="nofollow" target="_blank">https://placester.com/podcast/raising-the-real-estate-bar-with-raj-qsar</a>

Raising The Real Estate Bar With Raj Qsar

Lee Adkins

At its core, real estate is an entrepreneur’s dream. Agents enjoy incredible freedom to build their businesses as they see fit, facing bigger risks than most professions, but also greater potential rewards. Yet in an industry as diverse and individualistic as real estate, making the leap from agent to leader presents unique challenges. For Lee Adkins, the key to building a great team or brokerage is understanding that you can’t do it alone, nor should you.After several years in production as a real estate agent, Lee gave up selling to manage a real estate team full time. Under Lee’s guidance, the Atlanta Sold Sisters doubled their revenue in just two years. Today, with his consulting firm Amplified Solutions, Lee is helping real estate teams of all kinds establish the structure, culture, and strategies they need to break through.In this interview, Lee Adkins discusses the challenges and pitfalls of expanding your real estate business, and why the key to growth is embracing not just your strengths, but also your weaknesses.

At its core, real estate is an entrepreneur’s dream. Agents enjoy incredible freedom to build their businesses as they see fit, facing bigger risks than most professions, but also greater potential rewards. Yet in an industry as diverse and individualistic as real estate, making the leap from agent to leader presents unique challenges. For Lee Adkins, the key to building a great team or brokerage is understanding that you can’t do it alone, nor should you. After several years in production as a real estate agent, Lee gave up selling to manage a real estate team full time. Under Lee’s guidance, the Atlanta Sold Sisters doubled their revenue in just two years. Today, with his consulting firm Amplified Solutions, Lee is helping real estate teams of all kinds establish the structure, culture, and strategies they need to break through. In this interview, Lee Adkins discusses the challenges and pitfalls of expanding your real estate business, and why the key to growth is embracing not just your strengths, but also your weaknesses.

Making the Leap with Lee Adkins

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