OwlTail

Cover image of Liz & Sandro's Marketing Podcast

Liz & Sandro's Marketing Podcast

Liz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!

Weekly hand curated podcast episodes for learning

Popular episodes

All episodes

The best episodes ranked using user listens.

Podcast cover

Local Ways to Promote Your Product

Recently a friend of Sandro's published a paperback book on ways to enjoy nature in the city. She asked for help promoting the book locally. Today Sandro goes over the advice he gave her that could help you promote your own products in your area.  Episode 0229 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

2mins

20 Jun 2017

Rank #1

Podcast cover

Facebook Messenger Ads

Have you considered placing ads within Facebook Messenger's app? Over 10% of the world's population uses FB Messenger each month. Liz goes over how to reach people on this popular app and a few reasons why you may want to consider it. Liz mentions a few ways to learn more about Facebook Ads Manager, Custom Audiences & the FB Pixel. We recommend Jon Loomer's site and short video tutorials. You can view them here https://www.jonloomer.com/quick-video-tutorials/ Episode 0305 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

12mins

16 Aug 2018

Rank #2

Similar Podcasts

Podcast cover

8 Free Marketing Tools For Your Small Business

Learn about eight FREE tools Sandro & Liz have used & enjoy and how they can help your small business grow! Whether you're on a budget or just want to try something new, there should be something here for you! Episode 0332 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

13mins

4 Feb 2019

Rank #3

Podcast cover

Is Google Evil?

Recently Rand Fishkin, co-founder of Moz & now Sparktoro gave an SEO talk where he went over what he believes to be the future of Google and search in general. Today, Liz & Sandro go over that talk and ask, is Google evil? You can view the 30-minute talk at https://sparktoro.com/blog/on-serp-seo-the-infuriating-reality-of-searchs-future/ Episode 0319 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

16mins

1 Nov 2018

Rank #4

Most Popular Podcasts

Podcast cover

Rebranding a Podcast

Liz & Sandro discuss their name change & why they had to rebrand from 60 Second Marketing! Episode 0284 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

10mins

26 Apr 2018

Rank #5

Podcast cover

Overview of WordPress 5.0 - Gutenberg

Project Gutenberg is on its way. Today Liz gives us an overview of what to expect and when we may see this new, more visual version of WordPress! Liz mentions this blog post from Kinsta https://kinsta.com/blog/gutenberg-wordpress-editor/ Episode 0300 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

6mins

24 Jul 2018

Rank #6

Podcast cover

Testimonials for Your Website

Today Sandro goes over why it's important to have testimonials on your site & how to go about securing your first few! Episode 0287 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

5mins

17 May 2018

Rank #7

Podcast cover

5 Google Analytics Tips for Beginners

Sandro goes over five things you may want to consider when setting up your Google Analytics account. Episode 0355 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

10mins

23 Sep 2019

Rank #8

Podcast cover

What Is a PWA?

Learn what a Progressive Web App (PWA) is and why they seem to currently be all the rage in the world of apps. Episode 0340 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

7mins

25 Mar 2019

Rank #9

Podcast cover

Email Subscriber Lists

Liz goes over some basic subscriber list rules, including why you should avoid buying lists and why your subscriber list is still your biggest marketing asset. Episode 0322 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

5mins

26 Nov 2018

Rank #10

Podcast cover

The 5 Specialists You Need to Build a Website

Building a website is a team effort! It requires expertise from several different disciplines. In today's episode, Liz covers the five people you need to build a great website. Episode 0359 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.

14mins

11 Dec 2019

Rank #11

Podcast cover

Agency Horror Stories Part Two: A Culture of Failure

Liz & Sandro conclude their interview w Jeff Booher on his marketing agency horror story and discuss ways you can avoid a similar fate. We cover promises not kept, things unsaid & how to learn about a company's culture. You can follow Jeff or "slide into his DMs" over at @JFreeBoo https://twitter.com/jfreeboo Episode 0349 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

19mins

19 Aug 2019

Rank #12

Podcast cover

Google's Speed Update

A few days ago Google activated its Speed Update that impacts mobile search rankings. It was originally announced in January of 2018. Learn what it does and how it may affect your website. We reference Google's blog post on the subject and its three tools to test your site's speed. You can find those here: https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html We also reference episode 293, on better web hosting. You can find that episode here http://60secondmarketing.libsyn.com/why-good-web-hosting-is-important-0 Episode 0297 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

6mins

12 Jul 2018

Rank #13

Podcast cover

Basics of Digital Marketing Attribution in 2019

Attribution is something marketers have long sought out for ROI. Today Sandro goes over what Attribution is, some different methods and all about Facebook's free attribution tool. Episode 0345 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

13mins

13 May 2019

Rank #14

Podcast cover

Is Facebook Still Relevant for Small Business Marketing?

Should Small Businesses begin to completely ignore Facebook? Sandro and Liz discuss this idea along w some caveats as well as what you may want to focus on instead. Episode 0337 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

9mins

14 Mar 2019

Rank #15

Podcast cover

Online Reputation Management Basics for 2019

In today's Back to Basics episode, Liz explains what online reputation management (ORM) is and why it matters. She also shares some tips to actively make ORM part of your business. Episode 0346 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

11mins

16 May 2019

Rank #16

Podcast cover

Keyword Questions

Today Liz goes over a couple of basic questions on keywords for your business and website. Episode 0295 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

6mins

5 Jul 2018

Rank #17

Podcast cover

What Is a Multi-Channel Marketing Campaign?

In this episode, Liz explains what a true multi-channel marketing campaign involves. She gives an example and explains why multi-channel matters more than ever. Episode 0331 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

11mins

31 Jan 2019

Rank #18

Podcast cover

Optimizing Your LinkedIn Company Page: Part One

Today we have De-de Mulligan, President & Chief Content Specialist of the Mulligan Management Group and a LinkedIn expert! Today is part-one of our interview w her and she talks business pages on LinkedIn, how to optimize them, keep them up to date & why you should be doing this! Episode 0358 Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.

18mins

31 Oct 2019

Rank #19

Podcast cover

The Importance of YMYL & E-A-T

Learn what YMYL & E-A-T mean in the world of Google & why they're so important. Episode 0338 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

7mins

18 Mar 2019

Rank #20