Cover image of Liz & Sandro's Marketing Podcast
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Business
Marketing
Entrepreneurship

Liz & Sandro's Marketing Podcast

Updated 4 days ago

Business
Marketing
Entrepreneurship
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Liz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!

Read more

Liz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!

iTunes Ratings

10 Ratings
Average Ratings
10
0
0
0
0

Super informative and Actionable

By Aripir - Aug 20 2018
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Super informative and Actionable

Give me more!

By jfreeboo - Jun 29 2016
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60 seconds is such a tease! I hope this podcast will eventually give me more than just the tip(s).

iTunes Ratings

10 Ratings
Average Ratings
10
0
0
0
0

Super informative and Actionable

By Aripir - Aug 20 2018
Read more
Super informative and Actionable

Give me more!

By jfreeboo - Jun 29 2016
Read more
60 seconds is such a tease! I hope this podcast will eventually give me more than just the tip(s).
Cover image of Liz & Sandro's Marketing Podcast

Liz & Sandro's Marketing Podcast

Latest release on Apr 20, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 4 days ago

Rank #1: Local Ways to Promote Your Product

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Recently a friend of Sandro's published a paperback book on ways to enjoy nature in the city. She asked for help promoting the book locally. Today Sandro goes over the advice he gave her that could help you promote your own products in your area. 

Episode 0229

Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Jun 20 2017

2mins

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Rank #2: Facebook Messenger Ads

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Have you considered placing ads within Facebook Messenger's app? Over 10% of the world's population uses FB Messenger each month. Liz goes over how to reach people on this popular app and a few reasons why you may want to consider it.

Liz mentions a few ways to learn more about Facebook Ads Manager, Custom Audiences & the FB Pixel. We recommend Jon Loomer's site and short video tutorials. You can view them here https://www.jonloomer.com/quick-video-tutorials/

Episode 0305

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Aug 16 2018

12mins

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Rank #3: 8 Free Marketing Tools For Your Small Business

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Learn about eight FREE tools Sandro & Liz have used & enjoy and how they can help your small business grow! Whether you're on a budget or just want to try something new, there should be something here for you!

Episode 0332

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Feb 04 2019

13mins

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Rank #4: Is Google Evil?

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Recently Rand Fishkin, co-founder of Moz & now Sparktoro gave an SEO talk where he went over what he believes to be the future of Google and search in general. Today, Liz & Sandro go over that talk and ask, is Google evil?

You can view the 30-minute talk at https://sparktoro.com/blog/on-serp-seo-the-infuriating-reality-of-searchs-future/

Episode 0319

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Nov 01 2018

16mins

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Rank #5: Rebranding a Podcast

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Liz & Sandro discuss their name change & why they had to rebrand from 60 Second Marketing!

Episode 0284

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Apr 26 2018

10mins

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Rank #6: Overview of WordPress 5.0 - Gutenberg

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Project Gutenberg is on its way. Today Liz gives us an overview of what to expect and when we may see this new, more visual version of WordPress!

Liz mentions this blog post from Kinsta https://kinsta.com/blog/gutenberg-wordpress-editor/

Episode 0300

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Jul 24 2018

6mins

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Rank #7: Testimonials for Your Website

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Today Sandro goes over why it's important to have testimonials on your site & how to go about securing your first few!

Episode 0287

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

May 17 2018

5mins

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Rank #8: 5 Google Analytics Tips for Beginners

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Sandro goes over five things you may want to consider when setting up your Google Analytics account.

Episode 0355

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Sep 23 2019

10mins

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Rank #9: What Is a PWA?

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Learn what a Progressive Web App (PWA) is and why they seem to currently be all the rage in the world of apps.

Episode 0340

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Mar 25 2019

7mins

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Rank #10: Email Subscriber Lists

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Liz goes over some basic subscriber list rules, including why you should avoid buying lists and why your subscriber list is still your biggest marketing asset.

Episode 0322

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Nov 26 2018

5mins

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Rank #11: The 5 Specialists You Need to Build a Website

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Building a website is a team effort! It requires expertise from several different disciplines. In today's episode, Liz covers the five people you need to build a great website.

Episode 0359

Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.

Dec 11 2019

14mins

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Rank #12: Agency Horror Stories Part Two: A Culture of Failure

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Liz & Sandro conclude their interview w Jeff Booher on his marketing agency horror story and discuss ways you can avoid a similar fate. We cover promises not kept, things unsaid & how to learn about a company's culture. You can follow Jeff or "slide into his DMs" over at @JFreeBoo https://twitter.com/jfreeboo

Episode 0349

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Aug 19 2019

19mins

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Rank #13: Google's Speed Update

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A few days ago Google activated its Speed Update that impacts mobile search rankings. It was originally announced in January of 2018. Learn what it does and how it may affect your website.

We reference Google's blog post on the subject and its three tools to test your site's speed. You can find those here: https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html

We also reference episode 293, on better web hosting. You can find that episode here http://60secondmarketing.libsyn.com/why-good-web-hosting-is-important-0

Episode 0297

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Jul 12 2018

6mins

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Rank #14: Basics of Digital Marketing Attribution in 2019

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Attribution is something marketers have long sought out for ROI. Today Sandro goes over what Attribution is, some different methods and all about Facebook's free attribution tool.

Episode 0345

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

May 13 2019

13mins

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Rank #15: Is Facebook Still Relevant for Small Business Marketing?

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Should Small Businesses begin to completely ignore Facebook? Sandro and Liz discuss this idea along w some caveats as well as what you may want to focus on instead.

Episode 0337

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Mar 14 2019

9mins

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Rank #16: Online Reputation Management Basics for 2019

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In today's Back to Basics episode, Liz explains what online reputation management (ORM) is and why it matters. She also shares some tips to actively make ORM part of your business.

Episode 0346

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

May 16 2019

11mins

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Rank #17: Keyword Questions

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Today Liz goes over a couple of basic questions on keywords for your business and website.

Episode 0295

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Jul 05 2018

6mins

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Rank #18: What Is a Multi-Channel Marketing Campaign?

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In this episode, Liz explains what a true multi-channel marketing campaign involves. She gives an example and explains why multi-channel matters more than ever.

Episode 0331

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Jan 31 2019

11mins

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Rank #19: Optimizing Your LinkedIn Company Page: Part One

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Today we have De-de Mulligan, President & Chief Content Specialist of the Mulligan Management Group and a LinkedIn expert! Today is part-one of our interview w her and she talks business pages on LinkedIn, how to optimize them, keep them up to date & why you should be doing this!

Episode 0358

Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.

Oct 31 2019

18mins

Play

Rank #20: The Importance of YMYL & E-A-T

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Learn what YMYL & E-A-T mean in the world of Google & why they're so important.

Episode 0338

Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Mar 18 2019

7mins

Play