Cover image of Marketing Smarts from MarketingProfs
(55)

Rank #169 in Marketing category

Business
Education
Marketing

Marketing Smarts from MarketingProfs

Updated 13 days ago

Rank #169 in Marketing category

Business
Education
Marketing
Read more

Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.

Read more

Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.

iTunes Ratings

55 Ratings
Average Ratings
44
4
4
1
2

Diverse and Helpful

By ams8993 - Sep 11 2019
Read more
Such a wide range of topics and I seem to always find value.

Brilliant Podcast - Foxwell is THE MAN

By mBYd - Feb 14 2019
Read more
One of the best most informative podcasts out there. Always ahead of the game

iTunes Ratings

55 Ratings
Average Ratings
44
4
4
1
2

Diverse and Helpful

By ams8993 - Sep 11 2019
Read more
Such a wide range of topics and I seem to always find value.

Brilliant Podcast - Foxwell is THE MAN

By mBYd - Feb 14 2019
Read more
One of the best most informative podcasts out there. Always ahead of the game
Cover image of Marketing Smarts from MarketingProfs

Marketing Smarts from MarketingProfs

Latest release on May 21, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 13 days ago

Rank #1: Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]

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Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience.

Oct 31 2019

31mins

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Rank #2: The Ultimate Guide to Dealing With Difficult People: 'Jackass Whisperer' Scott Stratten on Marketing Smarts [Podcast]

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Scott Stratten, co-owner of UnMarketing and co-author of The Jackass Whisperer, shares tips for addressing bad behavior at work, at home, and online.

Dec 12 2019

44mins

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Rank #3: How to Achieve Cultural Velocity (And Why You Need to): Jonah Berger and Stefan Burford on Marketing Smarts [Podcast]

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Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. Together, they explain the five routes that brands can take to harness the power of culture to build relevance, drive conversat

Nov 21 2019

31mins

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Rank #4: How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]

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Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people--an

Mar 21 2019

24mins

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Rank #5: Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast]

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MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters.

Jul 25 2019

30mins

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Rank #6: LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]

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LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results.

Jun 06 2019

26mins

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Rank #7: How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast]

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Strategist Matt Desmier shares tips for agencies, brands, and organizations on how to clarify their positioning, messaging, and branding.

Sep 05 2019

33mins

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Rank #8: The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]

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Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.

Nov 07 2019

32mins

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Rank #9: Nine Criteria for an Ironclad Brand Strategy: Lindsay Pedersen on Marketing Smarts [Podcast]

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Brand strategist and author Lindsay Pedersen shares nine criteria for an ironclad brand strategy from her book Forging an Ironclad Brand: A Leader's Guide.

Oct 10 2019

33mins

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Rank #10: Marketing 404 Errors: Six Marketing Stars Open Up About Their Mistakes (and What They Learned From Them) [Podcast]

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Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share mistakes and missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Conte

Feb 06 2020

40mins

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Rank #11: Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]

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Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers.

Jul 11 2019

26mins

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Rank #12: Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]

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Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line.

May 23 2019

27mins

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Rank #13: How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]

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Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.

Aug 08 2019

23mins

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Rank #14: Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn's Ty Heath on Marketing Smarts [Podcast]

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Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: "How to Combine Account-Based Marketing and Social Selling on LinkedIn."

Sep 26 2019

30mins

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Rank #15: When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]

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Katie Robbert, CEO of analytics firm Trust Insights, explains how automation can make your job easier and your marketing better.

May 16 2019

24mins

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Rank #16: Transform Your Life Through Small Changes: 'Atomic Habits' Author James Clear on Marketing Smarts [Podcast]

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Atomic Habits author James Clear offers tips for adopting good habits, dropping bad ones, enhancing your decision-making, and focusing on continuous improvement.

Apr 18 2019

33mins

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Rank #17: Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]

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Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date.

Sep 12 2019

24mins

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Rank #18: Selling Isn't a Game, It's a Puzzle: Author Ian Altman on Marketing Smarts [Podcast]

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Strategic adviser and sales-alignment expert Ian Altman shares insights from the new edition of his book Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers.

May 02 2019

29mins

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Rank #19: Self-Reliance for Entrepreneurs (and Everyone Else): Author John Jantsch on Marketing Smarts [Podcast]

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John Jantsch, small business marketing speaker, marketing consultant, and bestselling author of several books--including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; and The Referral Engine--shares tips from his latest, The Self-Relia

Oct 24 2019

35mins

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Rank #20: The Five Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast]

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John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast for April Fools and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing.

Apr 04 2019

28mins

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