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Marketing Smarts from MarketingProfs

Updated 1 day ago

Business
Education
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Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.

Read more

Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.

iTunes Ratings

53 Ratings
Average Ratings
42
4
4
1
2

Diverse and Helpful

By ams8993 - Sep 11 2019
Read more
Such a wide range of topics and I seem to always find value.

Brilliant Podcast - Foxwell is THE MAN

By mBYd - Feb 14 2019
Read more
One of the best most informative podcasts out there. Always ahead of the game

iTunes Ratings

53 Ratings
Average Ratings
42
4
4
1
2

Diverse and Helpful

By ams8993 - Sep 11 2019
Read more
Such a wide range of topics and I seem to always find value.

Brilliant Podcast - Foxwell is THE MAN

By mBYd - Feb 14 2019
Read more
One of the best most informative podcasts out there. Always ahead of the game
Cover image of Marketing Smarts from MarketingProfs

Marketing Smarts from MarketingProfs

Latest release on Jan 09, 2020

Read more

Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.

Rank #1: Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

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Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.

Apr 25 2018

29mins

Play

Rank #2: Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]

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Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience.

Oct 31 2019

31mins

Play

Rank #3: Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]

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Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.

Jan 24 2018

29mins

Play

Rank #4: Marketers, to Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast]

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Brand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains how big businesses and startups alike can get more for their marketing dollars by doing more with less.

May 11 2016

28mins

Play

Rank #5: A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]

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Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.'

Jan 04 2017

29mins

Play

Rank #6: The Secret to Becoming Known: Best-Selling Author Mark Schaefer on Marketing Smarts [Podcast]

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Marketing strategist, educator, and best-selling author Mark W. Schaefer shares insights from his latest book, Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.

Mar 01 2017

24mins

Play

Rank #7: Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]

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Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers.

Aug 24 2016

24mins

Play

Rank #8: How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts [Podcast]

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NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.

Jun 08 2016

27mins

Play

Rank #9: How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]

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Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people--and so create new business opportunities.

Mar 21 2019

24mins

Play

Rank #10: Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts [Podcast]

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Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more.

May 17 2017

26mins

Play

Rank #11: Top Hacks for Becoming a Project Management Master: Nathan Ellering on Marketing Smarts [Podcast]

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Tips, tricks, and hacks for managing marketing projects from Nathan Ellering, the demand-generation lead at marketing calendar company CoSchedule and an instructor for the Marketing Project Management Essentials course from MarketingProfs.

Feb 15 2017

26mins

Play

Rank #12: Five Keys to High-Performing Marketing Organizations: Salesforce's Mathew Sweezey on Marketing Smarts [Podcast]

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Mathew Sweezey, principal of marketing insights for Salesforce, shares insights into the differences between high-performing marketing organizations and everyone else, based on research into 7,500+ businesses from around the world.

Mar 07 2018

27mins

Play

Rank #13: Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE [Podcast]

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Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, discuss enterprise branding, the importance of embracing a corporate mission, and women in leadership positions.

Mar 29 2017

32mins

Play

Rank #14: How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]

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Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017.

Sep 28 2016

26mins

Play

Rank #15: B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts [Podcast]

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Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content.

Dec 13 2017

28mins

Play

Rank #16: LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]

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LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results.

Jun 06 2019

26mins

Play

Rank #17: How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast]

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Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors.

Jun 29 2016

30mins

Play

Rank #18: Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]

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Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike.

Jun 28 2018

24mins

Play

Rank #19: ABM, Martech Trends, and the Importance of Data Hygiene: DiscoverOrg's Katie Bullard on Marketing Smarts [Podcast]

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Katie Bullard, president at sales and marketing intelligence company DiscoverOrg, discusses account-based marketing, marketing technology, and the critical importance of cleaning your data.

May 03 2018

26mins

Play

Rank #20: 2018 Year-end Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO]

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21 industry stars, 21 pieces of valuable advice for you to up your marketing game in the new year: don't miss this special yearend video episode of the Marketing Smarts podcast!

Dec 20 2018

50mins

Play

How to Inspire People to Love Your Brand the Way They Love Harry Potter (or Starbucks or Disney or MarketingProfs!): David Meerman Scott on Marketing Smarts [Podcast]

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Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), Fanocracy: Turning Fans Into Customers and Customers Into Fans.

Jan 09 2020

32mins

Play

The Ultimate Guide to Dealing With Difficult People: 'Jackass Whisperer' Scott Stratten on Marketing Smarts [Podcast]

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Scott Stratten, co-owner of UnMarketing and co-author of The Jackass Whisperer, shares tips for addressing bad behavior at work, at home, and online.

Dec 12 2019

44mins

Play

How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham Read on Marketing Smarts [Podcast]

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Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she's continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth.

Dec 05 2019

34mins

Play

How to Achieve Cultural Velocity (And Why You Need to): Jonah Berger and Stefan Burford on Marketing Smarts [Podcast]

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Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. Together, they explain the five routes that brands can take to harness the power of culture to build relevance, drive conversations, and achieve growth.

Nov 21 2019

31mins

Play

Secrets to Finding the Perfect Name for Your Brand: Jeremy Miller of 'Sticky Branding' on Marketing Smarts [Podcast]

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Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name.

Nov 14 2019

31mins

Play

The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]

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Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.

Nov 07 2019

32mins

Play

Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]

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Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience.

Oct 31 2019

31mins

Play

Self-Reliance for Entrepreneurs (and Everyone Else): Author John Jantsch on Marketing Smarts [Podcast]

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John Jantsch, small business marketing speaker, marketing consultant, and bestselling author of several books--including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; and The Referral Engine--shares tips from his latest, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business.

Oct 24 2019

35mins

Play

The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast]

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Author and e-commerce expert Timothy Seward (Ultimate Guide to Amazon Advertising) explains how advertising on the platform can benefit any brand (not just Amazon sellers).

Oct 17 2019

27mins

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Nine Criteria for an Ironclad Brand Strategy: Lindsay Pedersen on Marketing Smarts [Podcast]

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Brand strategist and author Lindsay Pedersen shares nine criteria for an ironclad brand strategy from her book Forging an Ironclad Brand: A Leader's Guide.

Oct 10 2019

33mins

Play

How to Become a Data-Driven Company (Without a Data Scientist): Linda Schumacher on Marketing Smarts [Podcast]

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Learn how to become a data-driven organization from Linda Schumacher, senior director of analytics and data strategy at CX company Qualified Digital.

Oct 03 2019

29mins

Play

Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn's Ty Heath on Marketing Smarts [Podcast]

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Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: "How to Combine Account-Based Marketing and Social Selling on LinkedIn."

Sep 26 2019

30mins

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Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]

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Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life.

Sep 19 2019

25mins

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Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]

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Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date.

Sep 12 2019

24mins

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How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast]

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Strategist Matt Desmier shares tips for agencies, brands, and organizations on how to clarify their positioning, messaging, and branding.

Sep 05 2019

33mins

Play

A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast]

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Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful.

Aug 29 2019

25mins

Play

Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]

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Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.

Aug 22 2019

24mins

Play

The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]

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Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B.

Aug 15 2019

30mins

Play

How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]

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Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.

Aug 08 2019

23mins

Play

Marketing With 'A-Peel': Savannah Bananas Owner Jesse Cole on Marketing Smarts [Podcast]

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Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years.

Aug 01 2019

32mins

Play

iTunes Ratings

53 Ratings
Average Ratings
42
4
4
1
2

Diverse and Helpful

By ams8993 - Sep 11 2019
Read more
Such a wide range of topics and I seem to always find value.

Brilliant Podcast - Foxwell is THE MAN

By mBYd - Feb 14 2019
Read more
One of the best most informative podcasts out there. Always ahead of the game