Rank #1: 81: Minimalist Baker: The Secret to Building a Rock Solid Brand with Dana Shultz
What does it take to build a stunning brand and create a food blog empire? This week, I'm thrilled we have my dear friend Dana Shultz of Minimalist Baker to help us find out!
Dana is the creator and founder of Minimalist Baker, an amazing website dedicated to simple vegan cooking with recipes requiring 10 ingredients or less, 1 bowl, or 30 minutes or less to prepare. She's also an author, and I've got her cookbook proudly displayed in my kitchen -- it rocks!
We're talking about Dana's story, diving deep into the inner workings of Minimalist Baker. We're rewinding the tapes to her first attempt at blogging, a more general website dedicated to her interests and everyday life.
Though her first blog didn't get much traction, Dana noticed the popularity of her food-focused blog posts.
She decided to get laser focused, fusing her recipe creating and food photography skills to craft a crisp, clear brand with beautiful & compelling imagery.
Minimalist Baker has garnered a colossal following with a published cookbook to go with it, and Dana didn't just get lucky or stumble upon the right idea on accident. Her approach to branding is her secret sauce, and it's one we can all learn from: an excellent mashup of simplicity, dedication, discipline and authenticity.
In the Courage half, you'll hear:
- All about Minimalist Baker and how Dana & her husband / partner in crime (John) earn their living with the site
- How she got here, and the roadblocks along the way
- A peek into the lessons and pivots that led to Minimalist Baker's wildfire success
And then in the Clarity part, we're talkin':
- Specific mistakes Dana made with her first blog, and what she sees so clearly in looking back
- How a brand can evolve over time without turning an audience off
- The power of a truly compelling mission statement, why you need to write one and how to do it
- What to do if your message feels murky -- how to find your core and use it to attract eager readers
- What makes a truly excellent brand, and how each of us can strengthen ours
"People don't have time to figure out what you do, you have to be really really clear about what you do."
"I don't think that you have to be the best at something, you just have to be interesting, value-adding and consistent."
Mar 05 2018
Rank #2: 108: Is Your Dream Really Possible?
Do you ever feel terrified of your big dreams? Scared because if they don’t come true you’ll be devastated?
I think we’ve all been there. And lately I’ve heard a common theme around this develop in the C&C community, my Instagram and even with my 1:1 coaching clients.
Different versions of this same question, a mindset battle most entrepreneurs face.
I hear my clients and community members place conditions on their dreams. They create backup plans and time constraints on their businesses. This energy of not being “all-in” is like telling your business you don’t believe in it 100%
When we’re scared our dreams might not come true, we place conditions on them. “I’ll give this ten years to work, or I’ll go back to that career I didn’t really love”. We create backup plans and time constraints on our businesses. This energy of not being “all-in” is like telling your business you don’t believe in it 100%
I know with Courage & Clarity that once I committed fully, let go of the “how” and came to terms with the fact that it would be messy and uncomfortable at times - my business transformed!
So when you’ve got big dreams, you’ve got to let go of the conditions you put on your dreams and replace them with some faith and trust.
Like I’ve talked about so many times on this show before, if you keep showing up, you’ll get whatever you’re dreaming of. I promise, when you’re all in, focus your energy and move forward with steady actions, The Universe will conspire on your behalf. You don’t get to choose the “how” - you just need to show up and believe.
I get pretty deep into mindset and energy talk, but don’t worry, I didn’t leave the brass tacks out of this episode. I’ve included 8 key points for you to consider when going after your dreams.
You’ll also hear about an easy and fun tactic that helped me fill the pre-sale of my first course launch and is literally getting results for members of the C&C community right now.
I loved recording this episode for you all, as I reflect on my journey to building C&C into what it is today and dreaming of all it will become.
By the end of listening to this I want you to not only realize that your dream is possible, but that it’s already on its way to you!
Sep 17 2018
Rank #3: 60: 5 Ways to Grow a Business with a Tiny Social Media Following with Rachel Sandall
It can be super intimidating to start a business when you look at your "heroes" and see they have 10k, 20k, 100k or even more followers. It can leave you wondering, how can I ever get that many people to pay attention to me?
The good news is that you don't need so many people. Rachel is here to tell us about how it's completely possible to grow a profitable business with a small social media following, and she's got 5 actionable tips to get us started right away.
In this Clarity episode, you'll hear:
- The under utilized power of your personal network
- Which method Rachel recommends for having an easy excuse to keep getting in front of your ideal customers
- One big tip for getting more exposure fast -- even though this one might make you nervous!
- How to partner with influential people, even if your following is small
- What Rachel recommends you offer to people in order to grow meaningfully, not just vanity metrics
Oct 09 2017
Rank #4: 87: 3 Exercises For Instant Brand Clarity With Kaye Putnam (Ep 87)
"What the heck should my brand look and feel like? What sets me apart? How do I show up in a sea of noise?"
These are questions I hear a lot, and this week on the show Kaye Putnam is here to help us out in a major way.
Kaye is a psychology-driven brand strategist for entrepreneurs. She helps business builders create drool-worthy brands that really underscore a core message. And bonus, she's got awesome free content on unlocking your brand advantage!
In the courage part of the episode, Kaye shares her awkward start to online business and how trying to be "like everyone else" got her nowhere fast.
Then in the the clarity part, she shares three exercises that all of us can dive into to uncover brand clarity. We're talking about attracting ideal clients and the importance of repeling bad fit ones.
IN THE COURAGE PART, YOU'LL HEAR:
- Kaye's business and how she earns her living
- What she does on a daily basis when working with clients
- Her story and how she got to where she is right now
- How psychology fits in her business
- The story behind the awkward start of her online business
- How she reconciles all of the advice she gets from people
- Developing her own tool to identify brand archetypes for herself & her audience
AND THEN IN CLARITY, WE'RE TALKING:
Three exercises to achieve brand clarity...
- Identifying your primary and secondary archetype
- ”I believe" exercise
- ”Flip the script" exercise
Apr 16 2018
Rank #5: 3: How a Failed Blog Created a Thriving Business with Christina Scalera (COURAGE)
"I know exactly why my business wasn't clicking: I wasn't resonating."
Today's edition of Courage features the wonderful, sweet & well-spoken Christina Scalera, attorney for creative entrepreneurs.
(Psst, are you new to this podcast? This show is all about helping you find the courage & the clarity to after what you love. Each guest joins me for two episodes: courage (the VISION) & clarity (the PROCESS). More on that over here in Episode 1.)
Christina takes us back to her first job out of law school which was, in theory, her "dream job". After chasing goal after goal for so many years, she finally "arrived" at this destination and felt... dissatisfied.
From daydreaming about creating jewelry, food blogging and becoming a professional Yelp reviewer, Christina knew she wanted to try her hand at entrepreneurship. Not knowing what she had to offer, she decided to become a certified yoga instructor and launch a health & wellness blog.
Spoiler alert: she failed, miserably.
With this initial try at business building, Christina was met with resistance at every turn. It felt hard. She tells us about how bored she felt creating "just another green smoothie recipe"... and what happened when she started sharing her expertise instead.
What happened next is truly inspiring and refreshing. You don't want to miss this conversation -- Christina is so open about the twists & turns of her journey, and she's sharing lessons learned the hard way (so you don't have to!)
Join me for this down-to-earth chat with Christina Scalera. The way she talks about her current business reminds me of a favorite cozy sweater: comfortable, natural and a perfect fit.
After this chat, head on over to Episode 4: Christina's Clarity episode, where she teaches us how to make sure our businesses are legit with "Legal Essentials for Business Builders"!
Jan 16 2017
Rank #6: 46: How to Stop Learning & Start Doing, Even If You Have Zero Plan with Jessica Eley (Courage)
Welcome to another week of incredible interviews on Courage & Clarity!
Jessica Eley is a mindset coach for high achievers who helps people figure out how to get their heads in the right space to achieve the success they want in their lives.
In this courage episode she tells us how she went from a mega high achiever who finished college early while working full time and planning a wedding, to hitting a breaking point and calling a major timeout.
She quit her corporate job spontaneously after putting 5 years in, and within two weeks she replaced her corporate income.
In this episode we talk about how Jessica realized she didn’t need to become a guru overnight in order to make real money as an entrepreneur just using the talents she already had.
She’ll also tell us what we need to do to STOP our fears from holding us back, and why Jessica considers herself “anti positivity moment”.
In this Courage episode, you'll hear:
- What happened when Jessica spontaneously quit her corporate job after 5 years with zero plan (hint: it involves replacing her income in two weeks)
- What to do if you feel like you wish you had a teleporter to your future successful self
- Why the whole "positivity movement" might actually be holding us back
- Exactly what to do if your fears are paralyzing you & preventing action
- An important wake-up call about what's on your vision board right now
Jul 31 2017
Rank #7: 100: Amy Porterfield: 5 Game-Changing Strategies for Hosting Wildly Profitable Webinars
I’m beyond excited to introduce Episode 100’s super special guest, Amy Porterfield!
Besides hosting her own top-rated podcast, Amy teaches entrepreneurs and business owners how to use online marketing strategies so they can sell with ease.
In the COURAGE half of the episode you’ll hear:
- How scary it was for Amy to leave her “dream job” with Tony Robbins to start her own business
- That she wasn’t an overnight success and didn’t have huge course launches right away
- A story she hasn’t shared before that was pivotal to her career change (I just know this one will strike a cord with so many of you)
In the CLARITY half of the episode we dig into Amy’s best advice to create, present and profit from webinars.
Here’s just a little taste of what we get into:
- Why Amy's sure that webinars are the best way to launch an online course or program
- The ONE thing you must have in your webinar
- Questions to ask yourself before you start building your slides
- The teaching method Amy uses in her own webinars
- When to invite people (and what to do after the webinar is over!)
- How to get people to show up live
Guys, this episode is a truly special one for me. Amy's voice is one of the few mainstays I'd hear coming through my car speakers during my commute to my corporate job every day in 2014, when what I do today was only a dream. So to say that this interview was a surreal experience would be a huge understatment.
I can’t wait to hear what you think of this episode!
Jul 16 2018
Rank #8: 123: More Than a Plan: 5 Ways to Actually Accomplish Your Goals
Welcome to Accountability Month!
It’s a timely topic for this time of the year – as the fresh energy and shininess of the New Year fades into the reality that is... life.
Today I’m sharing 5 great tips to help you set the right kind of goals, and hit them even when everyday life throws its normal curve balls at you.
Because no matter how well you plan, you can’t be ready for every distraction. So let’s normalize this reality (instead of feeling shame or that we’re not good enough)
*In this episode you'll learn: *
1) What is accountability?
2) Chunking down bigger goals
3) How to Measure Progress
4) Good Better Best healthier goals
5) Sharing with someone
Laying out your business plans is only a small part of the big picture. Follow the five tips in this episode so you can pull those plans into reality!
Jan 14 2019
Rank #9: 69: 4 Steps To Plan Your Week In 15 Minutes (And Get It Done This Time)
In today's episode, I'm going talking about 4 steps to plan your entire week in 15 minutes. Yep, I'm for real -- 4 steps, 15 minutes, actually getting the good stuff DONE.
Head to courageandclarity.com/plan before you listen!
So in my free guide, you'll see on the second page I describe this method as "the crockpot of productivity".
Here's why: I have tried every single solitary planning method under the SUN, guys. In fact, if you've listened to me on this show or over on the Fizzle Show for any amount of time, you have almost definitely heard me talk about my various affairs with planners and tools.
I've tried paper planners, digital planners, online tools like Trello and Asana, I've tried planning nothing at all, I've tried planning every single minute from sun up to sun down, I've tried the pomodoro method, rewards-based systems, and the list goes on and on.
Now, don't misunderstand me -- I have nothing against any of these tools, and in fact, I think most of them are very useful in their own ways.
So back to the crockpot analogy. With all the planning methods I've tried, I started to feel like I had a kitchen full of fancy cooking gadgets -- but whether or not dinner actually made it onto the table? That was another story completely.
The weekly planning method I'm about to teach you works because, like the crockpot, we're going to sit down for just 15 minutes and plan your week ONCE. It's going to be simple, yet effective -- it gets the job done, without 17 pots and pans that you just don't need.
IN THIS EPISODE, YOU'LL HEAR:
- The big reason your big & exciting projects are the first thing to slip off the priority list
- An easy, stress-free approach to planning to avoid spinning your wheels
- Why this method is like the crockpot of productivity, and how you can "set & forget" your week
- 4 steps to plan your week quickly & make real progress that drives results in your business
Dec 04 2017
Rank #10: 126: How to (Finally) Implement Your Big Ideas & Plans
Feb 06 2019
Rank #11: Episode 147: Your First 100 Subscribers (No Frustration, Overwhelm or Begging!)
Tired of spinning in circles, trying ALL the things and not making traction? This Summer Series reboot is all about attracting your ideal audience, without overwhelm (and actually having fun while you do it!) Megan Hale and I give our best practical tips and mindset advice in this class Bizdom episode.
Whether you're after your first 100 subscribers or your next 100 subscribers, this conversation is a must listen.
Megan and I breakdown:
- how to set better goals (instead of just chasing vanity metrics)
- the problem with spreading yourself too thin and trying too many tactics and platforms at once
- how to choose the right space for you to show up authentically in
- our version of feel good marketing that will get you in your flow
Plus, I share 4 incredibly helpful questions to ask yourself when you feel like you've tried everything and none of it's working!
Jul 29 2019
Rank #12: 47: Two Types of Money You Need to Be Earning in Your Business, Starting Today with Jessica Eley (Clarity)
Welcome to this week's Clarity episode featuring Jessica Eley, a mindset coach who knows a whole lot about money.
In this conversation we’re digging deeper into how Jessica was able to replace her corporate income in TWO WEEKS without much of a game plan.
She tells us there are two different types of money, and we need to focus on earning each one at different times. So depending on where we are in our journey, that’s going to dictate which to focus on.
She’s going to tell us how she originally earned her living as a copywriter when she quit her corporate job, without really intending for that to happen. Ultimately she switched to coaching, and she’ll share how to transition from survival mode to dream biz mode.
In this Clarity episode, you'll hear:
- Two differing approaches to money -- how & when to generate real money using each strategy
- Exactly how Jessica managed to replace her corporate income in 2 weeks after she quit her job with zero plan
- How to earn a living doing work you find fun & purposeful
- How you can start earning money and figure out what you want to be doing with your life at the same exact time
- Values, priorities & vision, and what questions to ask to discover yours
Jul 31 2017
Rank #13: 22: Identify Your Strengths & Create a Unique Business with Katie Proctor (CLARITY)
Have you ever found yourself wondering with questions like:
"How do I figure out what I'm really good at?"
"What are my strengths?"
"How do other people see me?"
"How do I create a business that's uniquely me?"
We've all asked these questions a million times over because it's hard to see ourselves as others see us.
Sometimes when we're really good at something, when it comes easily to us, it doesn't even feel like a strength. The truth is, other people can't do that thing like you can. So in today's Clarity episode, we talk about exactly how to leverage "your thing".
Here's what we get into today, and guys, it's a juicy one:
- Why getting better at your weaknesses is bad advice, and what you should do instead to grow exponentially
- Where burnout REALLY comes from, and how knowing + using your strengths prevents it
- How to figure out what you're even good at in the first place
- How to use your unique strengths to differentiate your business
- How to take your top strengths & translate them into actual revenue
We also talk about a real example of one of Katie's big strengths, and how she made a shift in her business model to capitalize on that.
After you listen, I'd love to hear from you on instagram: Do you think you should try to improve your weaknesses? OR is it better to cut your losses and go all in on your strengths?
Apr 17 2017
Rank #14: 101: Productivity Your Way: 3 Ways Megan Seeley Customizes her 15 Minute Planner
This week I'm so excited to welcome my friend and coaching student, Megan Seeley -- The Goal Designer! Megan is an anti-productivity coach for moms. She challenges them to live a life of radical non-guilt, and teaches them to strategically carve out time for themselves.
Megan is very much in the middle of her own Courage story, and she shares her entrepreneurial journey vulnerably. After re-arranging her entire life to be a stay at home mom only to realize it wasn't for her, Megan knew she had to discover her purpose.
In the Clarity part of the episode, Megan shares her 3 tips for combining traditional paper planners with the 15 Minute Planner Method.
Jul 23 2018
Rank #15: 44: How to Write Compelling Copy That Turns Lurkers into Buyers with Ashlyn Carter (Clarity)
Welcome to Part Two of my conversation with Ashlyn Carter, a sharp & sweet conversion copywriter for creative entrepreneurs!
This might just be one of the most info-packed Clarity episodes to date. Ashlyn & I couldn't decide between two awesome topics, so we decided to give it all!
If you struggle to figure out how to craft your message in a way that truly lures people in, I think this episode will be perfect for you.
The truth is, there's no magic bullet to copywriting. There's no voo doo formula here. This is about really listening and paying attention to the market, simplifying your message, and crafting your copy in a way that truly resonates.
In this Clarity episode, you'll learn:
- The concept of customer led copy, and how great copy is assembled instead of created out of thin air
- How to leverage the words on your website in a way that actually gets you PAID
- How to "coach the conversion" -- aka, the 5 steps your audience needs to walk through to go from new follower to paying customer
- 7 little known secrets to copywriting that will make all the difference in your business
Jul 17 2017
Rank #16: 118: Things "Successful Entrepreneurs" Don't Talk About
What kind of success are you chasing in your business right now? To finally make x amount of income, or hit a certain number of subscribers on your email list? Maybe it’s to sell out your course or coaching program.
The hope is: hit your external goals and everything will be great. Your worries will go away. Stress will disappear!
If this sounds about right, it’s time for a reality check.
Steph and Megan are back on Courage and Clarity, spilling all of their truths. They take an honest look back on the highs and lows they’ve experienced in 2018. While this year has brought on multitudes of outward success for them both, you’ll hear how that didn’t magically make their struggles go away.
It’s important as entrepreneurs that you hear the other side of the story.
In Megan’s Courage Story You’ll Hear:
- Why 2018 was one of the most vulnerable and difficult years of her life
- How she lead her largest group of women yet in Wild and Holy, with her husband deployed and two children under two at home
- That despite her business hitting financial goals, she struggled personally
- How she found her way back into the flow
In Steph’s Courage Story You’ll Hear How She:
Experienced huge success in only ten short months which brought up a fear of rising stakes
Hit all of her “best” revenue goals, but fear still crept in
Battles with the story line that you have to work really hard and really long to see success
Worries that all of a sudden her “beginner’s luck” is going to run out
Both Megan and Steph share what inner work they focus on to meet these struggles and challenges and how you can too. Plus learn why good, better, best goals are essential in your business and how you can join Megan’s free training to master them.
Dec 03 2018
Rank #17: 121: Money Mindset, Morning Routines & When to Pivot: End of 2018 Q+A
Join me as I take a look back at 2018 and answer my community's most common questions!
In this episode you'll hear:
- My take on money mindset and how to master it even if you’re tired of hearing about it!
- Why I prioritize rhythm over routine in my mornings
- My best advice for when it’s time to pivot or not in your business
- How grief has affected my life and business
There's something for everyone in this juicy episode, I think you're going to love it!
Dec 24 2018
Rank #18: 148: Amy Porterfield: Sticking To One Thing, Profitable Webinars & How She Got Here
For this episode of the Summer Series, I’m revisiting one of my personal favorites!
If you follow the online marketing world, you definitely know about Amy Porterfield. She’s a successful podcast host, course creator and master of profitable webinars. My favorite part of interviewing one of my biz heroes? She’s just as warm, authentic and amazing in person as her “online persona”!
In our conversation, you’ll hear three key topics:
- Amy's backstory and path to the million dollar business owner she is today
- Why she recommends doubling down on one idea
- Exactly how to host profitable webinars for your own business
Aug 05 2019
Rank #19: 144: How a Powerful, Clear Brand Lead to a Food Blog Empire with Dana Shultz of Minimalist Baker
Join me for a deep dive into Courage & Clarity's most downloaded episode, featuring Dana Shultz from Minimalist Baker!
She shares her both her best tips for creating a rock solid brand and also the story of her early days. When you hear the mistakes she made along the way (and know how far she's come) you can't help but feel invigorated in your current work. Don't forget, we all start somewhere.
Dana has built a food blog empire around her crystal clear brand - she's truly one of the best. You'll leave this conversation feeling inspired to create consistently and hone in on a concise mission statement that your whole business will circle around.
If you've ever been asked "so, what do you do in your business?" and find yourself tripping over your words - you won't want to miss taking notes on this episode again.
Jul 08 2019
Rank #20: 106: Why Showing Up is Enough: From 0 to 13,000 Hits in a Day
Meet Jen Rao, new online business builder, Canadian nomad, one of my students AND my virtual assistant!
I recently asked my listeners what they wanted to hear more of on Courage and Clarity. Many of you requested more episodes that feature business builders who were still in their early stages. There’s something so comforting and inspiring to hear stories from women maybe only one or two steps ahead from where you are.
Jen is right there with you, as she only launched her blog in April of this year. The story we share on this episode is how a piece of her writing went viral.
Guys, she literally went from blogging to crickets to having an audience. You’re going to love to hear the before and after numbers!
In Jen’s courage episode you’ll hear:
- Why she decided to sell her home and most of her possesions to travel full-time
- How she finances her life and travel without putting undue pressure on her growing online business
- Why getting clear on how you want to feel in life can be the catalyst to make real change
- How she got clear on her business idea after months of “procrasti-learning” and too many ideas
In her clarity episode we dive into:
- The lead up to one of her posts being featured on a big player in her niche’s site
- How she made sure she was ready for an influx of traffic to her site
- Why it’s so important to keep showing up, even when you’re not sure when, where or how your next or first big break is going to happen
This episode is for any listeners out there discouraged that they aren’t seeing their work gain any traction. You never know when those magic moments are going to happen, and it’s up to us to keep showing up and putting in the work.
Sep 03 2018