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Courage & Clarity

Updated about 22 hours ago

Business
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Marketing
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These spirited conversations give us a peek behind the curtain and share what it really takes to earn an independent living doing something you love. Add one part grounding inspiration to one part tangible tactics and you've got this podcast: a unique way to catch insights that really work from successful female entrepreneurs. These real, honest stories will help you find the courage and clarity to go after what you love!

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These spirited conversations give us a peek behind the curtain and share what it really takes to earn an independent living doing something you love. Add one part grounding inspiration to one part tangible tactics and you've got this podcast: a unique way to catch insights that really work from successful female entrepreneurs. These real, honest stories will help you find the courage and clarity to go after what you love!

iTunes Ratings

127 Ratings
Average Ratings
113
7
1
5
1

Awesome Podcast!!!

By Clarisse Gomez - Jan 10 2020
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Steph, host of the Courage & Clarity podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

A perfect compliment to a startup podcast stack.

By Notamit - Aug 15 2018
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The perfect mix of practical how to's and inspirational conversation.

iTunes Ratings

127 Ratings
Average Ratings
113
7
1
5
1

Awesome Podcast!!!

By Clarisse Gomez - Jan 10 2020
Read more
Steph, host of the Courage & Clarity podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

A perfect compliment to a startup podcast stack.

By Notamit - Aug 15 2018
Read more
The perfect mix of practical how to's and inspirational conversation.
Cover image of Courage & Clarity

Courage & Clarity

Latest release on Jan 27, 2020

Read more

These spirited conversations give us a peek behind the curtain and share what it really takes to earn an independent living doing something you love. Add one part grounding inspiration to one part tangible tactics and you've got this podcast: a unique way to catch insights that really work from successful female entrepreneurs. These real, honest stories will help you find the courage and clarity to go after what you love!

Rank #1: 81: Minimalist Baker: The Secret to Building a Rock Solid Brand with Dana Shultz

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What does it take to build a stunning brand and create a food blog empire? This week, I'm thrilled we have my dear friend Dana Shultz of Minimalist Baker to help us find out! Dana is the creator and founder of Minimalist Baker, an amazing website dedicated to simple vegan cooking with recipes requiring 10 ingredients or less, 1 bowl, or 30 minutes or less to prepare. She's also an author, and I've got her cookbook proudly displayed in my kitchen -- it rocks!We're talking about Dana's story, diving deep into the inner workings of Minimalist Baker. We're rewinding the tapes to her first attempt at blogging, a more general website dedicated to her interests and everyday life.Though her first blog didn't get much traction, Dana noticed the popularity of her food-focused blog posts.She decided to get laser focused, fusing her recipe creating and food photography skills to craft a crisp, clear brand with beautiful & compelling imagery.  Minimalist Baker has garnered a colossal following with a published cookbook to go with it, and Dana didn't just get lucky or stumble upon the right idea on accident. Her approach to branding is her secret sauce, and it's one we can all learn from: an excellent mashup of simplicity, dedication, discipline and authenticity. In the Courage half, you'll hear:All about Minimalist Baker and how Dana & her husband / partner in crime (John) earn their living with the site How she got here, and the roadblocks along the way A peek into the lessons and pivots that led to Minimalist Baker's wildfire successAnd then in the Clarity part, we're talkin':Specific mistakes Dana made with her first blog, and what she sees so clearly in looking backHow a brand can evolve over time without turning an audience off The power of a truly compelling mission statement, why you need to write one and how to do itWhat to do if your message feels murky -- how to find your core and use it to attract eager readersWhat makes a truly excellent brand, and how each of us can strengthen ours "People don't have time to figure out what you do, you have to be really really clear about what you do.""I don't think that you have to be the best at something, you just have to be interesting, value-adding and consistent."

Mar 05 2018

55mins

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Rank #2: 60: 5 Ways to Grow a Business with a Tiny Social Media Following with Rachel Sandall

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It can be super intimidating to start a business when you look at your "heroes" and see they have 10k, 20k, 100k or even more followers. It can leave you wondering, how can I ever get that many people to pay attention to me?The good news is that you don't need so many people. Rachel is here to tell us about how it's completely possible to grow a profitable business with a small social media following, and she's got 5 actionable tips to get us started right away.  In this Clarity episode, you'll hear: The under utilized power of your personal network Which method Rachel recommends for having an easy excuse to keep getting in front of your ideal customers One big tip for getting more exposure fast -- even though this one might make you nervous! How to partner with influential people, even if your following is small What Rachel recommends you offer to people in order to grow meaningfully, not just vanity metrics  

Oct 09 2017

29mins

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Rank #3: 69: 4 Steps To Plan Your Week In 15 Minutes (And Get It Done This Time)

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In today's episode, I'm going talking about 4 steps to plan your entire week in 15 minutes. Yep, I'm for real -- 4 steps, 15 minutes, actually getting the good stuff DONE. Head to courageandclarity.com/plan before you listen! So in my free guide, you'll see on the second page I describe this method as "the crockpot of productivity".Here's why: I have tried every single solitary planning method under the SUN, guys. In fact, if you've listened to me on this show or over on the Fizzle Show for any amount of time, you have almost definitely heard me talk about my various affairs with planners and tools.I've tried paper planners, digital planners, online tools like Trello and Asana, I've tried planning nothing at all, I've tried planning every single minute from sun up to sun down, I've tried the pomodoro method, rewards-based systems, and the list goes on and on.Now, don't misunderstand me -- I have nothing against any of these tools, and in fact, I think most of them are very useful in their own ways.So back to the crockpot analogy. With all the planning methods I've tried, I started to feel like I had a kitchen full of fancy cooking gadgets -- but whether or not dinner actually made it onto the table? That was another story completely.The weekly planning method I'm about to teach you works because, like the crockpot, we're going to sit down for just 15 minutes and plan your week ONCE. It's going to be simple, yet effective -- it gets the job done, without 17 pots and pans that you just don't need.IN THIS EPISODE, YOU'LL HEAR: The big reason your big & exciting projects are the first thing to slip off the priority listAn easy, stress-free approach to planning to avoid spinning your wheels Why this method is like the crockpot of productivity, and how you can "set & forget" your week4 steps to plan your week quickly & make real progress that drives results in your business  

Dec 04 2017

32mins

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Rank #4: 96: A Step-by-Step Guide to Getting the Word Out About Your Product (Business Wisdom Series, Ep 96)

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Marianne's question: If you want to create a strong push for getting the word out, where would you focus your energy?In order to answer Marianne's question, we dig into the two pillars of business building: audience, and product. We're defining the "lie of productivity", examining the difference between working ON your business versus working IN your business, and sustainable vs. unsustainable growth. Megan's all about doubling down on the people she's already got, and Steph's instinct is to expand outward. Both strategies are necessary, so with our powers combined we're giving you a roadmap to building buzz and keeping the audience ball rolling while you're simultaneously building a product. This is a juicy, tactical tip conversation, and as listener Marianne warns, "Don't Bizdom & Drive -- you'll want to write everything down!" 

Jun 18 2018

53mins

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Rank #5: 102: How To Sell Out a Group Program with Zero Audience with Kristine Newman

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My student Kristine Newman shares the incredible story of taking her 15 year brick and mortar business online after a devastating change in her life. She went from absolutely zero people paying attention to her, to pulling 6 women into a paid group program in 2 weeks flat. What's more, the women in Kristine's program are seeing huge transformations in their lives due to Kristine's help. She tells us why she thinks small group programs create absolute magic for customers, and how anyone can replicate this model even if you're just getting started. 

Jul 30 2018

1hr 6mins

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Rank #6: 148: Amy Porterfield: Sticking To One Thing, Profitable Webinars & How She Got Here

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For this episode of the Summer Series, I’m revisiting one of my personal favorites!If you follow the online marketing world, you definitely know about Amy Porterfield. She’s a successful podcast host, course creator and master of profitable webinars. My favorite part of interviewing one of my biz heroes? She’s just as warm, authentic and amazing in person as her “online persona”!In our conversation, you’ll hear three key topics:Amy's backstory and path to the million dollar business owner she is todayWhy she recommends doubling down on one idea Exactly how to host profitable webinars for your own business

Aug 05 2019

53mins

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Rank #7: 150: Looking For Clarity? 8 Reasons You're Stuck (And How To Break Through)

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Obstacles are an undeniable experience when you build a business that you care about. They'll block your clarity and even make you question whether you're cut out for entrepreneurship. Fear not - for today's Summer Series pick we're revisiting a classic C&C episode with the 8 most common clarity blockers I hear and my advice on how to move past them.From money fears to overwhelm, there's a familiar challenge here for everyone. It's important to acknowledge which of these blockers is coming up for you (and actually do something about it). Building a business is a long game, and you're guaranteed to run into one or more of these obstacles. Don't panic and don't quit. When you practice self-awareness and acknowledge where you're stuck, you'll be able to move forward and gain momentum again! 

Aug 19 2019

35mins

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Rank #8: 149: 15 Powerful Sales Affirmations To Go From Forcing To Flowing

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I’m on a mission to make sales simple, aligned and easy. This episode was in response to the common struggles I hear in my community:“I hate selling + avoid it at all costs”“I got burnt last time + am afraid to try again”“I’m worried I haven’t nailed the perfect pitch”“I freeze up when it’s time to ‘make the pitch’”Can you relate? If sales make you feel this way, it’s no wonder they’re such an unpopular part of building a business!There’s got to be a better way.If you’re ready to actually enjoy selling and move past your fear of sales, there’s just one thing I need you to let go of.It’s killing your sales and holding you back.Can you guess what it is?Attachment kills your sales.Sales based on desperation keep you stuck in a fear based mindset. The key to selling in a connected and easeful way is to have faith that whether you get the sale or not, you’re going to be okay. Let go of that need for your launch or offer to work no matter what. Leave room for experimentation and play. Picture yourself with a lab coat on! You’re simply gathering data and making adjustments as needed.To support you further on your selling journey, I’ve got 15 powerful selling statements you can turn to when you need them. Join me for this classic episode and recommit to the 15 Supportive Affirmations to use when you’re stuck in the fear of selling

Aug 12 2019

46mins

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Rank #9: 151: Train Your Brain & Get Majorly Inspired to Love Life TODAY with Catherine Rains

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Our final Summer Series episode is here with an all-time fan favorite! This interview with Catherine Rains isn't just about inspiration to love your life. We all love a dose of inspiration, but this episode is full of real, actionable steps you can take to train your "lizard brain" and see incredible improvements in your energy, mood and life... today. 

Aug 26 2019

1hr 9mins

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Rank #10: 103: How to Grow When No One is Paying Attention to You (Business Wisdom, ep 103)

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Megan Hale is back for some "Bizdom"! Today we're answering a question from listener Vicki, all about how to move forward when literally 5 people are downloading your podcast. How do you persevere (and actually grow) when you have zero traction? Join us for some tactical answers. 

Aug 13 2018

50mins

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Rank #11: 83: 4 Guidelines for Building an Audience When You're a Total Nobody Online with Harriet Morris

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So you want to start a podcast, blog or YouTube channel, but there's just one problem... You're starting from absolute scratch, and NO ONE knows you online. How are you supposed to get people to actually listen, read or watch?!This week on the show I've got Harriet Morris. In addition to having a lovely accent that you could listen to all day long, she's here to tell you how she went from nobody, to 40,000 podcast downloads in a few short months with ZERO marketing. I've gotten to know Harriet over the years a member of Fizzle, and I've loved her progression. She describes herself as "the eating coach" and she's got a podcast called The Eating Coach Podcast.She empowers her clients to achieve a 95% drop in binge eating without feeling deprived or bad about themselves, and she helped her clients make sugar addiction a thing of the past. Harriet shares her journey and how her lessons from intuitive eating actually apply to business (which is totally fascinating!)Then, we'll get into the four guidelines for creating a podcast or any kind of content online when you're an absolute nobody.IN THE COURAGE HALF, YOU'LL HEAR:Harriet's business, how she earns her living & how she became the eating coachThe lessons from food we can all relate to life & business How she's learned that detachment from results actually creates results  AND THEN IN THE CLARITY PORTION, WE GET INTO: Four guidelines for creating a successful podcast (or content of any kind!) even when no one knows who you are, including: Serving your own needs by serving your audienceDeciding if you are a content creator or a content curator Making it easy for listeners to consume your showThe key to to epic content: real connection"You don't need to be better to be anyone else, you just need to be different." -Sally Hogshead

Mar 19 2018

1hr 3mins

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Rank #12: 87: 3 Exercises For Instant Brand Clarity With Kaye Putnam

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"What the heck should my brand look and feel like? What sets me apart? How do I show up in a sea of noise?"These are questions I hear a lot, and this week on the show Kaye Putnam is here to help us out in a major way.Kaye is a psychology-driven brand strategist for entrepreneurs. She helps business builders create drool-worthy brands that really underscore a core message. And bonus, she's got awesome free content on unlocking your brand advantage!In the courage part of the episode, Kaye shares her awkward start to online business and how trying to be "like everyone else" got her nowhere fast. Then in the the clarity part, she shares three exercises that all of us can dive into to uncover brand clarity. We're talking about attracting ideal clients and the importance of repeling bad fit ones.IN THE COURAGE PART, YOU'LL HEAR: Kaye's business and how she earns her livingWhat she does on a daily basis when working with clientsHer story and how she got to where she is right nowHow psychology fits in her businessThe story behind the awkward start of her online businessHow she reconciles all of the advice she gets from people- Developing her own tool to identify brand archetypes for herself & her audienceAND THEN IN CLARITY, WE'RE TALKING:Three exercises to achieve brand clarity...1. Identifying your primary and secondary archetype2. ”I believe" exercise3. ”Flip the script" exercise 

Apr 16 2018

49mins

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Rank #13: 3: How a Failed Blog Created a Thriving Business with Christina Scalera (COURAGE)

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"I know exactly why my business wasn't clicking: I wasn't resonating."

Today's edition of Courage features the wonderful, sweet & well-spoken Christina Scalera, attorney for creative entrepreneurs. 

(Psst, are you new to this podcast? This show is all about helping you find the courage & the clarity to after what you love. Each guest joins me for two episodes: courage (the VISION) & clarity (the PROCESS). More on that over here in Episode 1.) 

Christina takes us back to her first job out of law school which was, in theory, her "dream job". After chasing goal after goal for so many years, she finally "arrived" at this destination and felt... dissatisfied. 

From daydreaming about creating jewelry, food blogging and becoming a professional Yelp reviewer, Christina knew she wanted to try her hand at entrepreneurship. Not knowing what she had to offer, she decided to become a certified yoga instructor and launch a health & wellness blog. 

Spoiler alert: she failed, miserably. 

With this initial try at business building, Christina was met with resistance at every turn. It felt hard. She tells us about how bored she felt creating "just another green smoothie recipe"... and what happened when she started sharing her expertise instead. 

What happened next is truly inspiring and refreshing. You don't want to miss this conversation -- Christina is so open about the twists & turns of her journey, and she's sharing lessons learned the hard way (so you don't have to!)

Join me for this down-to-earth chat with Christina Scalera. The way she talks about her current business reminds me of a favorite cozy sweater: comfortable, natural and a perfect fit. 

After this chat, head on over to Episode 4: Christina's Clarity episode, where she teaches us how to make sure our businesses are legit with "Legal Essentials for Business Builders"!

SHOW NOTES:

Jan 16 2017

39mins

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Rank #14: 66: Create a Story for Your Product with 6 Out of the Box Ideas with Kristen Ley

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It's a Courage AND Clarity mega episode with Kristen Ley, Founder of Thimblepress! In this episode, you'll hear both the Courage & Clarity components stitched together with some music inbetween so you know when we're switching. We talk about: Kristen's story of how she hustled Thimblepress out of her garage while she had a day job she actually liked Why she had zero fears nor doubts about her business, and how you can feel this in your business too 6 big ideas for creating a compelling story for your brand How to make selling easier, lighter and more fun by leveraging a story 

Nov 13 2017

1hr 3mins

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Rank #15: 140: "Quick & Dirty Money": A Simple Way To Make Some Fast Cash w/ Jessica Eley

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For the next twelve weeks, we’re going deep into the archives to revisit 12 must listen episodes of the podcast.  I hope you’ll find a new nugget inspiration out of each episode. Especially if your own business has changed since these episodes originally aired.I believe this podcast balances the head and the heart of entrepreneurship.  So, in true C&C style the Summer Series celebrates our best “head” (actionable, tactical advice to help you build the biz of your dreams) and “heart” episodes (think - mindset, courage, values driven inspiration).To start the series off, we’re going back almost 100 episodes, to my first interview with my current coach, Jessica Eley.  In this episode she talks about two different kinds of money you can make as an entrepreneur - and why it’s important you know the difference between them. *Quick and dirty vs fun and passion driven money*As an entrepreneur, you’ve got big dreams, and a “calling” to do something special in the world.  This is what fun and passion driven work is all about. But - before you place all your bets on your big lofty goals - Jessica explains why getting your feet wet (and keeping money rolling in) through quick and dirty work is essential. She also shares her personal experience of replacing her corporate income in two (!) weeks using this method as a copywriter.The key takeaways about the quick and dirty money approach:It’s not meant to be forever. In fact, it’s not sustainable and it’s not supposed to be.You can take a skill set you honed at a previous job and leverage it into your first entrepreneurial hustle.You don’t need a website!  You can get on the phone, hop on a Skype call, make some real life connections - and be in business right away.Pay attention to what you like and don’t like while you help others. It will create clarity in your bigger grander vision.You’ll need to think on your feet, be nimble and get clear on how you like to work - all important parts of working for yourself.This episode and the wisdom Jessica drops is required listening for the C&C Community.   

Jun 10 2019

54mins

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Rank #16: 70: How to Know Exactly What to Do Next with Tonya Dalton

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This week on the show, I'm totally nerding out on all things productivity with Tonya Dalton, Founder of Inkwell Press! (The CLARITY portion begins around 32 mins!)Especially with the recent launch of my new free 15 minute planner method, it's no secret that I'm a huge fan of conversations around productivity -- in particular, with a heavy dose of intention. After all, checklists and to do lists are just tools. It's what we do with these tools, and why we're doing it in the first place, that makes it all come together. By all measures of "success", Tonya had "made it" with her first business. And yet, she found herself miserable. Can you even imagine that? How do you figure out what to do next when all you know is that something is missing?In this episode, you'll hear: The story of Tonya's first business, which she built from her dining room table with zero business experience What happened when Tonya realized it was time for something new... but she had no idea why, or what to work on next Why imbalance is actually a critical piece of finding success (and why we need to stop looking for "balance" all the time) What it actually means when you feel overwhelmed (and how to fix it) A real, tactical process for sitting down and discovering what you truly want to do next 

Dec 11 2017

56mins

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Rank #17: 108: Is Your Dream Really Possible?

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Do you ever feel terrified of your big dreams? Scared because if they don’t come true you’ll be devastated?I think we’ve all been there. And lately I’ve heard a common theme around this develop in the C&C community, my Instagram and even with my 1:1 coaching clients. Different versions of this same question, a mindset battle most entrepreneurs face. I hear my clients and community members place conditions on their dreams. They create backup plans and time constraints on their businesses. This energy of not being “all-in” is like telling your business you don’t believe in it 100%When we’re scared our dreams might not come true, we place conditions on them. “I’ll give this ten years to work, or I’ll go back to that career I didn’t really love”. We create backup plans and time constraints on our businesses. This energy of not being “all-in” is like telling your business you don’t believe in it 100%I know with Courage & Clarity that once I committed fully, let go of the “how” and came to terms with the fact that it would be messy and uncomfortable at times - my business transformed!So when you’ve got big dreams, you’ve got to let go of the conditions you put on your dreams and replace them with some faith and trust.Like I’ve talked about so many times on this show before, if you keep showing up, you’ll get whatever you’re dreaming of. I promise, when you’re all in, focus your energy and move forward with steady actions, The Universe will conspire on your behalf. You don’t get to choose the “how” - you just need to show up and believe.I get pretty deep into mindset and energy talk, but don’t worry, I didn’t leave the brass tacks out of this episode.  I’ve included 8 key points for you to consider when going after your dreams.You’ll also hear about an easy and fun tactic that helped me fill the pre-sale of my first course launch and is literally getting results for members of the C&C community right now.I loved recording this episode for you all, as I reflect on my journey to building C&C into what it is today and dreaming of all it will become.By the end of listening to this I want you to not only realize that your dream is possible, but that it’s already on its way to you!

Sep 17 2018

36mins

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Rank #18: 22: Identify Your Strengths & Create a Unique Business with Katie Proctor (CLARITY)

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Have you ever found yourself wondering with questions like:

 "How do I figure out what I'm really good at?"

"What are my strengths?"

"How do other people see me?"

"How do I create a business that's uniquely me?"

We've all asked these questions a million times over because it's hard to see ourselves as others see us. 

Sometimes when we're really good at something, when it comes easily to us, it doesn't even feel like a strength. The truth is, other people can't do that thing like you can. So in today's Clarity episode, we talk about exactly how to leverage "your thing".

Here's what we get into today, and guys, it's a juicy one:

  • Why getting better at your weaknesses is bad advice, and what you should do instead to grow exponentially 
  • Where burnout REALLY comes from, and how knowing + using your strengths prevents it
  • How to figure out what you're even good at in the first place
  • How to use your unique strengths to differentiate your business
  • How to take your top strengths & translate them into actual revenue

We also talk about a real example of one of Katie's big strengths, and how she made a shift in her business model to capitalize on that. 

After you listen, I'd love to hear from you on instagram: Do you think you should try to improve your weaknesses? OR is it better to cut your losses and go all in on your strengths? 

SHOW NOTES:

Apr 17 2017

39mins

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Rank #19: 134: Generating $17K Through Group Programs With Lee Chaix McDonough

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Have you ever invested in a course or program with high hopes only to have it fall flat? Maybe it over promised and under delivered. Or you lose interest and put it on the shelf for “someday” (aka never).Now imagine the opposite scenario: you buy a course and generate 28 times the initial investment!Today’s guest, Crickets to Customers student alumni Lee Chaix McDonough, tells us exactly how she did just that.Lee is a coach for spiritual minded business owners, and author of the book ACT On Your Business. After spending 15 years in the fields of social work and public health, Lee pivoted and pursued a coaching career. Lee walks us through her first year of business, and reveals the mistakes she made along the way. She realized her business decisions were rooted in fear - and as a result she had created a corporate looking and sounding business that wasn’t in alignment with the real her or who she was meant to serve.She was looking outside of herself for answers, instead of owning her natural strengths and infusing in her biz. With this in mind, she realigned her coaching practice to serve her ideal clients.While Lee had built a thriving 1:1 coaching business, she saw a need to add another service to her offerings. In August 2018, after being one of my earliest podcast listeners and C&C Community members, she took the plunge and joined C2C.Lee’s results will blow you away! Listen in and hear:What her initial hesitations were to joining Crickets to Customers and why she overcame themHow important her community anchor was to rally her people and grow her audienceThe steps she took to open her first FB group and what’s she’s learned + how it’s grown to 700+ membersWhat took place for her to generate over $17000 in the 7 months since she first joined C2C!

Apr 15 2019

55mins

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Rank #20: 5: How to Spend $40 a Month on Facebook Ads that Actually Work with Claire Pelletreau (CLARITY)

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Welcome to Episode 6! It's the second half of my conversation with Claire Pelletreau, a brilliant Facebook Ads consultant. 

I have a feeling this episode will become a fast favorite for anyone interested in experimenting with Facebook ads... and if that's you, you're going to want to grab your notebook for this one, because Claire gets specific and practical in this one. There are so many things you're going to want to try after this conversation!

Here's what Claire's throwing down for us in this episode: 

  • 3 big Facebook Ad strategies entrepreneurs at any level need to know about
  • How to hone in on customers who are more likely to buy your products or services 
  • How to create ads that intentionally and strategically grow your email list 
  • How to authentically show up in front of people who don't know you -- and win them over
  • How your ads are an investment in learning tons about your customer base & their big problems
  • ... and, my favorite part: how Claire would spend just $40 a month on Facebook Ads!

So whether you've played with Facebook ads or you're a total newbie, whether you're a seasoned business builder or a brand new entrepreneur with little more than an idea, there's something for you in this conversation. 

I have to admit, before this conversation I regarded Facebook Ads with total skepticism, thinking of them as money pits yielding murky results. Claire reveals that there is so much more to this strategy than hoping to make money off of ads. You'll have to listen to see what I mean!

So let's get into it -- we're talking about key Facebook ad strategies and where to spend your money for the best results!

SHOW NOTES

Jan 23 2017

32mins

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158: Using a "Good Enough" Launch to Fill a Group Program with Janna Melissa

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This week on the Courage and Clarity Podcast we're talking with Janna Melissa, a functional nutritional therapy practitioner (FNTP). She is a graduate of the Crickets to Customers program, and was able to use the C2C framework to fill her group program and create a low-stress, successful business. 

Listen to her walk us through her journey from not having a clue about how she was going to sell her own products after doing affiliate marketing, how her mindset around outcomes and what is "good enough" has helped her success, and how she found the courage to keep putting herself out there even though she didn't feel "ready." 

Jan 27 2020

39mins

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157: Exactly How Christine McAlister Implemented a Free Challenge to Attract Customers

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On this week's episode of the Courage & Clarity Podcast, we're joined by Christine McAlister, who tells us everything about a recent challenge that she's run. Christine offers high-end, one-on-one coaching services, so the road to purchase is usually longer for her customers. See how she used a free challenge to speed up that process and make her warm leads bubble up to the surface. 

Jan 20 2020

37mins

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156: Success Without Stress: How Emylee Williams Effortlessly Sells Earrings on Instagram

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If you've listened to the show before, you know that I'm very interested in business building that feels fun and easy, and also making selling not feel crappy. My background is in sales, and I'm a firm believer that when you get it right, it doesn't have to feel tough, restricting, or like you're just talking snake oil. And Emylee's story tonight showcases this perfectly! 

In this episode we talk about how she got started, the feel-good strategies she uses to sell out every time, and how her mindset of keeping business simplified and fun is spilling over into her other business endeavors. 

Jan 12 2020

50mins

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155: 8 Month Year: How I Took 4 Months Away From My Business

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How can you take several months off from your business and still pay yourself as if you've been working the whole time? This is my first episode back after a four month maternity leave following the birth of my second baby, and I'm talking all about how I prepared for this huge, monumental moment in my life. I've got some tips to help you get your head around preparing for something like this -- whether it is for maternity or paternity leave, sabbatical, travel, or even if you want to take the summer off from your business. 

Jan 06 2020

32mins

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154: I Hate "Ideal Customer Avatars" (This idea works WAY better)

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I'm sure you've heard of the concept of Ideal Customer Avatars before. But there is a huge problem with the way that this concept is often taught to entrepreneurs. I want to offer an extremely simple and clarifying alternative -- so that you can actually get what the Ideal Customer Avatar is trying to get you: clarity about whom you serve. 

Sep 23 2019

30mins

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153: You Don't Need "Monday Motivation"

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It's all about freedom for you -- freedom to run your life on your terms, and do whatever it is that you want to do. Whether you want to be a more present parent, choose exactly when and where you're working, do some traveling, or you don't want anybody to tell you how much money you're allowed to make. I have been thinking lately that this is really my purpose: to empower you to make the choices that would give you more freedom in your life, whatever it looks like to you. And in this episode on the podcast, I want to share some ideas around the freedom to take things slowly and at your own pace, instead of pushing to get more and more done. 

Sep 09 2019

32mins

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152: Investing in Your Business: How Much to Spend & When to Spend It

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How can you know when an investment is right for you? Should you hire this coach, or take that course? How do figure out if it's the right time, or the right price? In this episode, you're going to learn exactly how to make business purchasing decisions with confidence. So the next time you see a program, course, or package from a coach or service provider (or even a job opportunity!) you'll know whether it's right for you now or not. We're asking the big questions here: How much should you spend? How do you know when it's time to spend it? Do you have to spend money to make money? How do you recognize the right opportunity? How will you measure the outcome of your investment? And much more! We will examine 5 pieces of the puzzle: The kinds of different investments you can make, the investment traps you should avoid, how to decide if it is the right time, person, or opportunity to invest, and how to determine your personal ROI. 

Sep 02 2019

39mins

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151: Train Your Brain & Get Majorly Inspired to Love Life TODAY with Catherine Rains

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Our final Summer Series episode is here with an all-time fan favorite! This interview with Catherine Rains isn't just about inspiration to love your life. We all love a dose of inspiration, but this episode is full of real, actionable steps you can take to train your "lizard brain" and see incredible improvements in your energy, mood and life... today. 

Aug 26 2019

1hr 9mins

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150: Looking For Clarity? 8 Reasons You're Stuck (And How To Break Through)

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Obstacles are an undeniable experience when you build a business that you care about. They'll block your clarity and even make you question whether you're cut out for entrepreneurship. Fear not - for today's Summer Series pick we're revisiting a classic C&C episode with the 8 most common clarity blockers I hear and my advice on how to move past them.From money fears to overwhelm, there's a familiar challenge here for everyone. It's important to acknowledge which of these blockers is coming up for you (and actually do something about it). Building a business is a long game, and you're guaranteed to run into one or more of these obstacles. Don't panic and don't quit. When you practice self-awareness and acknowledge where you're stuck, you'll be able to move forward and gain momentum again! 

Aug 19 2019

35mins

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149: 15 Powerful Sales Affirmations To Go From Forcing To Flowing

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I’m on a mission to make sales simple, aligned and easy. This episode was in response to the common struggles I hear in my community:“I hate selling + avoid it at all costs”“I got burnt last time + am afraid to try again”“I’m worried I haven’t nailed the perfect pitch”“I freeze up when it’s time to ‘make the pitch’”Can you relate? If sales make you feel this way, it’s no wonder they’re such an unpopular part of building a business!There’s got to be a better way.If you’re ready to actually enjoy selling and move past your fear of sales, there’s just one thing I need you to let go of.It’s killing your sales and holding you back.Can you guess what it is?Attachment kills your sales.Sales based on desperation keep you stuck in a fear based mindset. The key to selling in a connected and easeful way is to have faith that whether you get the sale or not, you’re going to be okay. Let go of that need for your launch or offer to work no matter what. Leave room for experimentation and play. Picture yourself with a lab coat on! You’re simply gathering data and making adjustments as needed.To support you further on your selling journey, I’ve got 15 powerful selling statements you can turn to when you need them. Join me for this classic episode and recommit to the 15 Supportive Affirmations to use when you’re stuck in the fear of selling

Aug 12 2019

46mins

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148: Amy Porterfield: Sticking To One Thing, Profitable Webinars & How She Got Here

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For this episode of the Summer Series, I’m revisiting one of my personal favorites!If you follow the online marketing world, you definitely know about Amy Porterfield. She’s a successful podcast host, course creator and master of profitable webinars. My favorite part of interviewing one of my biz heroes? She’s just as warm, authentic and amazing in person as her “online persona”!In our conversation, you’ll hear three key topics:Amy's backstory and path to the million dollar business owner she is todayWhy she recommends doubling down on one idea Exactly how to host profitable webinars for your own business

Aug 05 2019

53mins

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Episode 147: Your First 100 Subscribers (No Frustration, Overwhelm or Begging!)

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Tired of spinning in circles, trying ALL the things and not making traction? This Summer Series reboot is all about attracting your ideal audience, without overwhelm (and actually having fun while you do it!) Megan Hale and I give our best practical tips and mindset advice in this class Bizdom episode.Whether you're after your first 100 subscribers or your next 100 subscribers, this conversation is a must listen. Megan and I breakdown:how to set better goals (instead of just chasing vanity metrics)the problem with spreading yourself too thin and trying too many tactics and platforms at oncehow to choose the right space for you to show up authentically inour version of feel good marketing that will get you in your flowPlus, I share 4 incredibly helpful questions to ask yourself when you feel like you've tried everything and none of it's working! 

Jul 29 2019

43mins

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Episode 146: Plan Your Most Productive Week In 15 Minutes (& Actually Get Stuff Done)

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Check out my new & improved 15 Minute Planner Method Workbook! [courageandclarity.com/plan]This guide has been downloaded over 10,000 times and it's back and better than ever. Today's episode is a refresh on the system that will help you plan your week in 15 minutes and actually get stuff done.I'll show you:The importance of dividing your tasks into rocks/pebbles/sandWhy the most important work in your biz often falls to the bottom of your to-do listHow to plan flexibly - so you can adjust when life challenges pop upThis episode and guide were a true turning point in Courage & Clarity's history. I'm super excited to revisit it as part of the Summer Series!

Jul 22 2019

34mins

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145: Business Staycation: Your Biz Master Plan in 24 Hours

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On today's Summer Series episode we revisit everything you need to know about Business Staycations. My version of a corporate retreat – that anyone can host for themselves!This practice will help lift you out of worker bee mode and straight into strategic CEO mode – so you can stop spinning your tires and start making meaningful progress on your business.Often, we work intensely IN our businesses, that we neglect to work ON our businesses. If you follow the framework I explain in this episode and also include some “you time” in your staycation – you’ll leave with a strategic business plan** and** a refreshed sense of spirit. 

Jul 15 2019

55mins

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144: How a Powerful, Clear Brand Lead to a Food Blog Empire with Dana Shultz of Minimalist Baker

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Join me for a deep dive into Courage & Clarity's most downloaded episode, featuring Dana Shultz from Minimalist Baker! She shares her both her best tips for creating a rock solid brand and also the story of her early days. When you hear the mistakes she made along the way (and know how far she's come) you can't help but feel invigorated in your current work. Don't forget, we all start somewhere.Dana has built a food blog empire around her crystal clear brand - she's truly one of the best. You'll leave this conversation feeling inspired to create consistently and hone in on a concise mission statement that your whole business will circle around. If you've ever been asked "so, what do you do in your business?" and find yourself tripping over your words - you won't want to miss taking notes on this episode again. 

Jul 08 2019

58mins

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143: Should You Pursue "Your Passion" Or What You're Good At?

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Episode 4 of the Summer Series takes us back to June 2017 and my interview with Rachel and Kristin of Clarity on Fire. If you ever look around at work and wonder why everyone looks happy but you, or if you’ve felt pressure to turn your passion into a profitable business - you need to hear what these ladies have to say.Rachel and Kristin created a Passion Profile Quiz that has been taken over 300,000 times! This is clearly a topic that a lot of us feel confusion around.We know we want to be happy, we know we need to work, we’ve been told we should have a passion. So how do we get ourselves out of this confusion and move forward with clarity?In this episode you’ll hear the 3 steps to find your passion - and how to use this information to create a life and career you love. 

Jul 01 2019

53mins

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142: 5 Things You Can Do To Get 3 Clients Today

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It’s time for episode 3 of the Summer Series! We’re back this week diving into an action packed tactical episode to help you take your biggest dreams and make them a reality.Remember, we don’t control all of the hows in our businesses. We only control:1- keeping our eyes firmly planted on where we want to go,what the end destination looks and feels like + the unshakable belief you can get there2- taking our next best stepThis episode highlights 5 tips I have to take your next best step towards getting real, paying customers. It involves some elbow grease and proven sales strategies - but not the ones you might think. When you’re first getting started, I don’t recommend advertising, funnels or even a sales page. These are universal practices that anyone can do, despite your financial situation or circumstances.If you’re struggling to get your first customers, these steps may surprise you in their simplicity. While they aren’t easy, they are the most direct and actionable path for you to get your clients rolling in.These aren’t tricks or hacks to avoid the inevitable hard work needed to succeed. They are ctions you can take starting today to get one step (and one client) closer to your dream becoming a reality.

Jun 24 2019

40mins

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141: Your Backup Plans Are Crushing Your Success

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The second episode of the Summer Series is here! This episode is a must listen because many entrepreneurs place limitations and timelines on their dreams. While this may seem practical on a surface level, this way of thinking can sabotage your efforts. This episode is NOT about being financially reckless or blindly taking the so called "leap" you often read about online. This episode is a calling to you. To commit 100% to the inevitable success you'll see in your dreams, no matter how long, uncomfortable or non linear the path to get there is.To help you bust through your limiting beliefs, you'll hear 7 tips to ensure your belief is unshakable + a fun and inspiring trick you can try today that I've personally used to see growth and success in my business. 

Jun 17 2019

43mins

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140: "Quick & Dirty Money": A Simple Way To Make Some Fast Cash w/ Jessica Eley

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For the next twelve weeks, we’re going deep into the archives to revisit 12 must listen episodes of the podcast.  I hope you’ll find a new nugget inspiration out of each episode. Especially if your own business has changed since these episodes originally aired.I believe this podcast balances the head and the heart of entrepreneurship.  So, in true C&C style the Summer Series celebrates our best “head” (actionable, tactical advice to help you build the biz of your dreams) and “heart” episodes (think - mindset, courage, values driven inspiration).To start the series off, we’re going back almost 100 episodes, to my first interview with my current coach, Jessica Eley.  In this episode she talks about two different kinds of money you can make as an entrepreneur - and why it’s important you know the difference between them. *Quick and dirty vs fun and passion driven money*As an entrepreneur, you’ve got big dreams, and a “calling” to do something special in the world.  This is what fun and passion driven work is all about. But - before you place all your bets on your big lofty goals - Jessica explains why getting your feet wet (and keeping money rolling in) through quick and dirty work is essential. She also shares her personal experience of replacing her corporate income in two (!) weeks using this method as a copywriter.The key takeaways about the quick and dirty money approach:It’s not meant to be forever. In fact, it’s not sustainable and it’s not supposed to be.You can take a skill set you honed at a previous job and leverage it into your first entrepreneurial hustle.You don’t need a website!  You can get on the phone, hop on a Skype call, make some real life connections - and be in business right away.Pay attention to what you like and don’t like while you help others. It will create clarity in your bigger grander vision.You’ll need to think on your feet, be nimble and get clear on how you like to work - all important parts of working for yourself.This episode and the wisdom Jessica drops is required listening for the C&C Community.   

Jun 10 2019

54mins

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139: Should You Stop Creating New Content?

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This year is all about going deeper for me. After a whirlwind 2018 full of new ideas and experiements, I've got to be honest with you, I'm excited to slow things down.What does slowing things down look like for me? It's time I created some space in my business to look at the big picture and leverage the body of work I've been hard at work creating for the past 2.5 years.Yes friends, I'm taking a stragetic pause on publishing new podcast episodes.Tune into this episode to hear:My main motivations for pausing on creating new weekly contentHow I'm revamping and breathing fresh life into my existing catelogue of podcastsPlus!Could this idea work for you? I share my best advice on how to know if it's time to hit pause - or push through and keep creating.

May 29 2019

37mins

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iTunes Ratings

127 Ratings
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Awesome Podcast!!!

By Clarisse Gomez - Jan 10 2020
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Steph, host of the Courage & Clarity podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

A perfect compliment to a startup podcast stack.

By Notamit - Aug 15 2018
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The perfect mix of practical how to's and inspirational conversation.