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The B2B Revealed Podcast

Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.

Weekly hand curated podcast episodes for learning

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The best episodes ranked using user listens.

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Flip My Funnel

Sangram Vajre, author of Account-Based Marketing for Dummies and co-founder of Terminus, believes the B2B funnel is all wrong. He shared his thoughts on smart marketing automation, the importance of account-based marketing, and why he started the #FlipMyFunnel movement.


18 Sep 2018

Rank #1

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Hunting for Prospects

Mark Hunter, the author of High-Profit Prospecting, draws from his extensive career in sales as he shares how to connect with potential customers. Whether it's cold calling, referrals, or mining your CRM for gold, Hunter has advice on how to improve prospecting hit rate.


5 Dec 2018

Rank #2

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Warmed Over Emails

Ryan O’Donnell surprises everyone by insisting that cold emails can still provide a useful service. Topics covered include: When Is The Right Time to Use Cold Emails. Guidelines To Keep Cold Email From Turning Into SPAM. Tips for Writing Great Cold Emails. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.


14 Feb 2018

Rank #3

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Shoot For The Moon

Kwame Christian shows that everything is a negotiation. Topics covered include: Why Negotiation is More Common Than You Think. What Christian Has Learned From Hosting His Show Negotiate Anything. The Importance of Anchoring When It Comes to Negotiation. Need more B2B brilliance? There are many ways to follow us.


16 Mar 2018

Rank #4

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B2B Influencer Marketing

Joel Backaler, the author of Digital Influence, guides our discussion exploring the world of B2B influencer marketing. We’ll discuss how corporations should structure their influencer programs, the role conferences play in connecting with influencers, as well as the need for peer-to-peer influencer marketing campaigns.   As always, we'd love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts. And, if you have any feedback, you can reach us Sean at sean@cascadeinsights.com


22 Jan 2019

Rank #5

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Going Beyond Brexit

Martina Bozadzhieva, Managing Director and Head of Research at global market research firm DuckerFrontier, joins the podcast today. Martina’s expertise comes from direct experience navigating business dynamics in the turbulent European market. If you’re in headquarters or a country manager and if you do business in the UK, France, or Germany, this is one to listen to. In This Episode: Brexit: current business trends and challenges in the UK, and which companies are set to benefit the most with a “hard” Brexit. Unique EU regulations that impact B2B businesses. Germany’s current economic state, and unique aspects of doing business in Germany. Business challenges and opportunities in France. Differences in communication styles between the UK, France, and Germany. Advice for country managers who are moving from corporate to another country, including how they can best interact with corporate. Resources: Martina’s LinkedIn Profile Martina's Twitter


13 May 2019

Rank #6

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The Transparent Seller

Trust in B2B sellers is eroding. B2B buyers are increasingly looking towards third-party sites and influencers for reviews. Additionally, your sales and support teams may not be set up for success in building long-term trust with buyers. In this episode, Todd shares his extensive experience and tactics for building trust with buyers and ensuring mutual success. Radical transparency in B2B sales can qualify deals more quickly, shorten sales cycles, improve win rates, and keep customers happier. Todd Caponi is the author of The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results.  In This Episode How transparency can improve win rates, shorten sales cycles, and qualify deals more quickly. Why it’s important to let buyers know what you don’t A negotiation strategy that actually builds trust. How to build trust through a sales cycle and beyond. The importance of overcommunicating aftera contract has been signed. How to use the right levers, in the right way, to give your buyers purchasing choices. Why certainty is so essential for building trust with your buyers. Why it’s important to tailor your pitches for each customer and their unique needs.


19 Jun 2019

Rank #7

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A Good Story Roars

Troy Hazard believes stories should spellbind audiences — not bore them with statistics. Topics covered include: Why You Need to Start with a Story. Why Actions Matter More Than Details. Leave Your Bio At The Door. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.


1 Feb 2018

Rank #8

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Left&Right Brain

Adele Sweetwood explores the connection between data, creativity, and marketing success. Topics covered include: What You Can Learn From Adele's book the “Analytical Marketer: How to Transform Your Marketing Organization." How to use data to shape your company’s marketing strategy. Why having a Ph.D. isn’t necessary for becoming a data scientist. Why “orchestrators” and “analytical marketers” make great company leaders. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.


3 Jan 2018

Rank #9

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The Rebel's Role

Lois Kelly, author of Rebels At Work: A Handbook for Leading Change From Within, shares her first-hand experiences witnessing the impact rebels can have on an organization. It’s not about disrupting projects, but about sharing a different way of looking at the world — something that comes in handy more often than not.


20 Feb 2019

Rank #10

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Have No Rules

Kevin Kruse, the author of Great Leaders Have No Rules, join us today to discuss why rule-based leadership leads to failure. Importantly, Kevin bases this key insight on over 200 interviews with well-known business leaders across a range of disciplines.  Based on these conversations Kevin has distilled 10 key insights that any leader can use to build a culture that is based on trust vs. mere rule following. In This Episode How every “got a minute” request kills productivity across your company. Why rules disengage 99% of your employees to reduce risk from 1% of your employees. Why being likable is more important than being liked as a leader. The difference between favoritism and focusing on your higher achieving team members. All leaders are role models whether they want to be or not. The importance of having a framework that empowers decision making vs. mere rule setting. Why principles tend to beat out process in business. Resources Kevin’s Book: Great Leaders Have No Rules Kevin’s Website: https://www.kevinkruse.com/


15 Apr 2019

Rank #11

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Spend Wisely on LinkedIn

AJ Wilcox explains that LinkedIn ads can cost you big time if you don’t think ahead. Topics covered include: When You Should Spend On LinkedIn. Understanding What Types of LinkedIn Ads (Sponsored, Text, InMail) are the Best Fit. How to Become a LinkedIn Legend. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.


12 Apr 2018

Rank #12

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Don't Write a Book

Caleb Breakey explains why not everyone should write a book. Topics covered include: How you can build your business with a book. Why Writing A Book Is So Hard. Why So Many Business Books are Boring. The B2B Revealed Podcast is brought to you by Cascade Insights, a market research firm specializing in B2B technology. Need more B2B expertise in your life? There are many ways to follow us.


6 Jun 2018

Rank #13

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Mastering The Mid-Market

Charlie Nooney explains how to lead through a market transition. Topics covered include: How to re-structure sales and marketing efforts you so you focus on mastering the mid-market. Why you should, as Charlie says, "never let a failure go to waste." Learn why Charlie believes that, “The culture is in many ways in direct relation to the product… it’s hard to overcome not being excited about what you’re doing.” Subscribe to B2B Revealed on iTunes, Soundcloud, Google Play, or Stitcher.


3 Oct 2017

Rank #14

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Protecting Creative Teams

Todd Henry joins us to discuss how to effectively lead creative teams. Topics covered include: Todd's Book - Herding Tigers: Be the Leader Creative Teams Need. How to Tie Creative Work to Business Goals. How To Set Goals That Inspire Creative Teams. What Checkov and Chesterton Can Tell Us About Leading Creative Teams. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.


26 Jun 2018

Rank #15

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The Future of Connected Health

Dr. Joe Kvedar, author and TEDx speaker, joins us today to discuss the future of Connected Health. Dr. Kvedar takes us through the current state of Connected Health in this episode.  We cover some of the fascinating technology integrations out there today, an array of unique startups, and some of the regulation and compliance issues that are hindering Connected Health solutions. In This Episode Why the Healthspan is so much shorter than the Lifespan How a variety of Connected Health startups are helping to lengthen the Healthspan Policy and Regulations that challenge the growth of Connected Health solutions and startups. How technology is being used in the world of Connected Health from Voice Analytics to Biomarkers. The Future of Connected Health solutions and their impact on the Healthspan


2 Apr 2019

Rank #16

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People-Centric Marketing

Tom Shoemaker explains why you losing touch with a customer is never irreversible. Topics covered include: Key questions to ask during customer conversations. Tips for adjusting your marketing strategy for enterprise and mid-market. Warning signs that you're taking your customers for granted. Subscribe to B2B Revealed on iTunes, Soundcloud, Google Play, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.


1 Dec 2017

Rank #17

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B2B's Hierarchy of Needs

Bain’s Eric Almquist and Jamie Cleghorn have uncovered and organized the values that drive B2B buying decisions. These 39 elements of value are key to understanding why companies buy, what prompts their decisions, and what you can do to market more effectively. If you enjoy the show, we’d love for you to leave a review in your podcast player. It only takes a minute and helps more people discover the show. Brought to you by cascadeinsights.com.


6 Nov 2018

Rank #18

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Competitive Intel

Nan Bulger, the former Executive Director of the Strategic and Competitive Intelligence Professionals society, joins us to talk business strategy and competitive intelligence (CI). We dispel some CI myths, the difference between CI and market research, and how to incorporate CI into your business strategy.   If you enjoy the show, we’d love for you to leave a review in your podcast player. It only takes a minute and helps more people discover the show.   Brought to you by cascadeinsights.com.


20 Nov 2018

Rank #19

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Voice-Centric Marketing

Niraj Dawar joins us to talk about the intersection of voice marketing and the world of B2B. We discuss how to engage customers, how voice marketing compares to search marketing and SEO, and how voice marketing and AI are set to dominate the world of B2B Marketers.


5 Mar 2019

Rank #20