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Youpreneur FM Podcast

Updated 9 days ago

Rank #63 in Careers category

Business
Careers
News
Business News
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Chris Ducker is a proud British entrepreneur, bestselling author and international keynote speaker, who brings you his own take on what it means to be a personal brand entrepreneur in the 21st century. Everything from building a personal brand to delegating like a king, right the way through to creating and launching online products and services, to marketing yourself as the go-to leader in your industry and beyond is covered. If you're a speaker, author, coach, consultant, expert, blogger, podcaster, freelancer or solopreneur, Youpreneur FM is about to become your new favorite podcast!

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Chris Ducker is a proud British entrepreneur, bestselling author and international keynote speaker, who brings you his own take on what it means to be a personal brand entrepreneur in the 21st century. Everything from building a personal brand to delegating like a king, right the way through to creating and launching online products and services, to marketing yourself as the go-to leader in your industry and beyond is covered. If you're a speaker, author, coach, consultant, expert, blogger, podcaster, freelancer or solopreneur, Youpreneur FM is about to become your new favorite podcast!

iTunes Ratings

221 Ratings
Average Ratings
194
13
7
3
4

Alexis

By alexis Newman 12345 - Mar 28 2019
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This podcast is great! Always interesting and helpful topics. The guests are truly inspiring!

Great show and great man

By BenKilloy - Aug 23 2018
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Been listening for a few weeks and can’t get enough of the podcast.

iTunes Ratings

221 Ratings
Average Ratings
194
13
7
3
4

Alexis

By alexis Newman 12345 - Mar 28 2019
Read more
This podcast is great! Always interesting and helpful topics. The guests are truly inspiring!

Great show and great man

By BenKilloy - Aug 23 2018
Read more
Been listening for a few weeks and can’t get enough of the podcast.
Cover image of Youpreneur FM Podcast

Youpreneur FM Podcast

Latest release on Jan 20, 2020

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Chris Ducker is a proud British entrepreneur, bestselling author and international keynote speaker, who brings you his own take on what it means to be a personal brand entrepreneur in the 21st century. Everything from building a personal brand to delegating like a king, right the way through to creating and launching online products and services, to marketing yourself as the go-to leader in your industry and beyond is covered. If you're a speaker, author, coach, consultant, expert, blogger, podcaster, freelancer or solopreneur, Youpreneur FM is about to become your new favorite podcast!

Rank #1: How One Youpreneur Made $100K in 30-Days, with AJ Jomah

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I've always been a fan of stories where an entrepreneur digs deep after overcoming a big challenge and puts in the hard work to make their business dreams a reality.

In this episode, business owner and Youpreneur member AJ Jomah comes on the show to share his entrepreneurial journey from how he got started owning a pizza franchise and almost filing for bankruptcy to how he has flourished in online business.

We go into some great points such as idea validation, constant testing and why authenticity sells. Stay tuned as we also talk about what AJ has planned for the future.

This is an inspiring episode, especially for any budding entrepreneurs out there that are looking for a little nudge to keep going until they can catch that big first break. You’ll definitely need a notepad and pen for this one so get ready and tune in!

Essential Learning Points From This Episode:

  • Why entrepreneurs should be "riding the wave".
  • How AJ validated his business idea without an email list.
  • How AJ launched his first course.
  • Chris and AJ talk about pre-selling courses and the struggles that come with it.
  • Much, much more!

Important Links & Mentions From This Episode:



Thank You for Tuning In!


There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Dec 08 2017

47mins

Play

Rank #2: YOU220 – How to Create Your First Online Course, with Amy Porterfield

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Creating a successful online course can seem a little challenging with all its moving parts, but it doesn’t have to be. You just need to be willing to put in the time, effort and strategy to make it happen. In this episode, I pull back the curtain to show you a sneak peek into our exclusive (...) Continue Reading The post YOU220 – How to Create Your First Online Course, with Amy Porterfield appeared first on ChrisDucker.com.

May 19 2017

35mins

Play

Rank #3: YOU264 – 8 Ways to Finally Start Monetizing Your Personal Brand!

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This episode is all about that primary profit mentality as I share one of our exclusive workshops from the Youpreneur community library that is all about monetization and setting up several streams of income around your personal brand. In this session, I go into why you need to be seen as an expert and influencer (...) Continue Reading The post YOU264 – 8 Ways to Finally Start Monetizing Your Personal Brand! appeared first on ChrisDucker.com.

Feb 09 2018

13mins

Play

Rank #4: YOU240 – How to Use Instagram Stories to Build Your Brand & Business

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Though the principle of Instagram stories has been around for a while, entrepreneurs can still find themselves a little lost on where to start. Do they treat it like Snapchat? Facebook with a rigorous schedule? All we know is that it’s hard to ignore – with over 150 million active users and counting, it looks (...) Continue Reading The post YOU240 – How to Use Instagram Stories to Build Your Brand & Business appeared first on ChrisDucker.com.

Oct 06 2017

14mins

Play

Rank #5: How to Profit From Your Expertise by Blogging, with Yaro Starak

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With social media being as powerful as it is are blogs still relevant? And if they are what's the best way to utilize them? Joining us to answer those questions and more is Yaro Starak.

Yaro has been blogging since 2004 - he started on a Typepad blog! He saw the potential for the medium and began his current blog, Entrepreneurs Journey, a year later and has been growing the site ever since.

On this edition of Youpreneur FM he shares how to use blogs in your P2P marketing, why blogging is still relevant today in the face of social media, and how to make the leap from being a free content creator to developing and selling your first training product. Get ready to hear all of that and more on today's show!

Essential Learning Points From This Episode:


  • What does USP stand for and why does it matter to you?
  • What is the hub and spoke marketing approach?
  • The blog sales funnel: what it is and how it works.
  • Why I love the presale model.
  • Anyone who sells anything online goes through what process?
  • Much, much more!


Important Links & Mentions From This Episode:



Thank You for Tuning In!


There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Jan 28 2016

46mins

Play

Rank #6: The Secrets to Getting Paid as a Public Speaker, with Grant Baldwin

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One of the most direct ways to position yourself as an authority in your market is public speaking. But how do you get started? And how do you get paid once you've got some experience under your belt?

Here to give away all his secrets is professional speaker Mr. Grant Baldwin. For the last 8 years he has made his living as a professional speaker: having spoken at over 450 paid speaking gigs, earning $1.5 million in fees in the process. In the last year he has also been teaching others how to get booked and paid to speak.

On episode 153 of Youpreneur FM he spills the beans on how to get more invites, more bookings and more money for speaking! Specifically we talk about why you must narrow down your target audience, how to build relationships that will lead to gigs and provide value in the process.

This show is solidly packed with value bombs and knowledge missiles! You absolutely will want your notepad or Evernote handy for all the wisdom Grant shares, get ready and then dive on in.

Essential Learning Points From This Episode:


  • What are the 3 foundational questions to ask when you start speaking?
  • What is a sizzle reel and do you need one?
  • How much did Grant spend on his first video reel?
  • What topics typically pay the best for speaking gigs?
  • This is one of the best marketing tools for your speaking career: what is it?
  • Much, much more!


Important Links & Mentions From This Episode:



Thank You for Tuning In!


There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Feb 26 2016

42mins

Play

Rank #7: Nothing Good Ever Happens Inside Your Comfort Zone

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My home office is one of my favorite places to be – it’s colorful, comfortable and decked out with my favorite Union Jack knick-knacks that always put me in a good mood. But here’s the thing, as much as I love working in my home office there are times when I know I need to shake things up a little bit.

In this episode, I talk about the importance of stepping out of your comfort zone sometimes. Whether it’s an actual space or certain routines that you stick to, sticking to the same pattern for too long can result in stagnation which is something every entrepreneur should try to avoid.

This doesn’t mean a full office re-model or anything drastic, but it’s important to keep in mind that a small change in your set-up can inspire big progress and breakthroughs!

Essential Learning Points From This Episode:

  • Why an entrepreneur who is too comfortable isn’t going to be changing the world anytime soon.
  • Why you should examine your habits purposefully to see if they are serving you in the right way.
  • Much, much more!


Important Links & Mentions From This Episode:

Mar 26 2018

5mins

Play

Rank #8: Creating a Marketing Funnel that Works, with John Lee Dumas

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Having the right marketing funnels in place can have an astronomical effect on the success of your business. But, developing a marketing funnel that moves people through the journey to conversion takes time and strategy.

So, who better to discuss marketing funnels than the expert, John Lee Dumas. John is the founder and host of the award-winning podcast, Entrepreneurs On Fire, where he delivers inspirational strategies to help fellow entrepreneurs live the life they’ve always dreamed of having.

John was the opening keynote speaker at last year’s Youpreneur Summit, where he inspired the audience to create profitable funnels for their business. His speech was so good that I thought… you know what? it would be a shame if that were the last time anyone ever heard it. So… this podcast episode is a little bit different. I’ve pulled the audio directly from last year’s keynote archives to share John’s fantastic keynote speech with you all.

In John’s speech, he shares everything you need to know about building a highly profitable marketing funnel that could lead to a multi-million-dollar business.

Essential Learning Points From This Episode:

  • Your defining moment in life is the instant that motivates you to stand up, take action and discover your “true purpose”
  • If you don’t learn how to “funnel up” before “funneling down”, your marketing funnel will never work
  • A funnel is the journey that your avatar takes from the moment they first discover your brand until they become a client, customer or an evangelist
  • Build the initial momentum and get things going by niching down
  • Your “avatar” is your ideal customer – so make sure you know them inside and out!
  • You must have a content creation system in place to make sure you create content on a consistent level
  • If you created a great piece of content, get the most out of it by repurposing it
  • Don’t underestimate the power of a one-to-one conversation to grow your audience
  • Host live training sessions because sales happen on live webinars
  • Never hesitate to let people know about your offer because as an entrepreneur, you’re obligated to generate revenue
  • Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information visit youpreneur.com/302

Aug 02 2018

49mins

Play

Rank #9: YOU222 – The Power of Attending & Running Live Events (1DayBB S2 Preview)

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In this extra special episode of YoupreneurFM, I pull back the curtain to give you a preview of the latest season of 1 Day Business Breakthrough (1DayBB) with my good buddy Pat Flynn as we picked up where we left off (two years ago!) and dive right into discussing the power of attending and running (...) Continue Reading The post YOU222 – The Power of Attending & Running Live Events (1DayBB S2 Preview) appeared first on ChrisDucker.com.

Jun 02 2017

38mins

Play

Rank #10: Building a Personal Brand in the 21st Century, with Gary Vaynerchuk

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Your personal brand building strategy shouldn’t remain the same year after year. It’s something that continues to develop as your business, and your audience grows.

If you want to build a business based around you and your personal brand, I highly recommend you listen to this episode of the podcast featuring the one and only, Gary Vaynerchuk. Gary is a serial entrepreneur, a highly sought-after public speaker and the chairman of VaynerX. He’s made the New York Times bestseller list not once, but five times in his career and he’s the host of The GaryVee Audio Experience, a top 100 global podcast.

Gary joins me on this episode of Youpreneur FM to talk about why the time is now to start thinking about building a personal brand business that’s going to take you into the 21st century.

Essential Learning Points From This Episode:

  • When you’re an anomaly, you play by different rules
  • Personal brand business owners are making far more in today’s market than ever before
  • The difference between people on top of the personal brand space and those at the bottom is that those on top have reinvested profits back into their business
  • If you want to make a real change, you’ve got to make a “religious decision” to do it instead of having tactical thoughts
  • For a personal brand to work, you’ve got to be okay with the notion that even though you’re giving out free content, it may lead to zero monitorization on a micro level, but not in a macro environment
  • You’ve got to focus on being yourself if you want to create consistency in your business
  • Self-awareness is critical in finding success as an entrepreneur
  • Much, much more!

[bctt tweet="You’ve got to focus on being yourself if you want to create consistency in your business#Youpreneur" via="no"]

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page.

For more information and to explore other episodes go to youpreneur.com/321

Dec 13 2018

39mins

Play

Rank #11: Website Design and Branding Secrets That ROCK, with Greg Merrilees

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Have you ever wondered what it takes to design a website that quakes the internet into submission? Those secret ingredients that, when intertwined in just the right way, will sprout profound business growth and success?

Well, you can get your head out of the clouds because, in this podcast episode, we’re giving away all of the best website design and branding secrets for your ears only!

My personal graphic designer, Greg Merrilees from Studio 1 Design, joins me on this podcast episode to talk about top strategies for designing a custom, branded, high-performing website. We also get into why graphic design is more important today than ever before in the history of personal brand entrepreneurship.

Essential Learning Points From This Episode:

  • Everything on your website must be designed cohesively and align with your brand and marketing funnel
  • To build the brand of you, you’ve got to have complete control of your website – you can’t build your home on rented land
  • There are 1.3 billion websites, which means your site has got to be more than an online brochure
  • Nobody is going to buy from you if they don’t trust you, so building trust should be your number one goal
  • Eliminate the need for cold calls by leading with value first
  • Offer prospects lead magnets that give value in exchange for an email address
  • Include a second offer on the thank you page, and educate prospects on the next step of your funnel
  • Increase your authority by displaying social proof of your expertise on your website such as credentials, case studies, and video testimonials, etc.
  • Invest in a professional copywriter to craft compelling content and achieve true clarity
  • If you’re sending paid traffic to your website, don’t send it to your homepage, send it to a top-notch landing page!
  • Put your social links in the footer of your website, not on your main landing pages
  • Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top of this page.

For more information and to explore previous episodes go to youpreneur.com/309

Sep 20 2018

36mins

Play

Rank #12: YOU268 – How to Spread Your Message More Successfully Than Ever Before!

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  Once you have laid the foundation for your business, how do you start spreading your message to a wider audience and really market your message to the people you want to serve? It’s another special episode for you this week as I dive into a new section of my new book “Rise of the (...) Continue Reading The post YOU268 – How to Spread Your Message More Successfully Than Ever Before! appeared first on ChrisDucker.com.

Feb 23 2018

19mins

Play

Rank #13: How to Build a 7-Figure Personal Brand, with JJ Virgin

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Building a 7-figure personal brand business from the ground up is no easy feat. But, it is possible. It takes a lot of hard work, dedication and an invincible passion for your business that drives you to keep going no matter how tough it gets. 

When the end goal seems almost impossible to reach, it helps to hear from someone who’s “been there and done it.” That someone is the inspirational JJ Virgin, who is a nutrition and fitness expert who helps people lose weight and get healthy. Oh, and she’s the CEO of an 8-figure personal brand powerhouse. 

Tune into this episode of the podcast to hear from JJ Virgin and uncover how she built her incredible personal brand business and how you can do the same.  

It’s a fantastic episode and one that will help you on your journey to building the personal brand business based around you, your ethos and the people you wish to serve. So, grab a pen and notebook, and let’s jump right in!  

Essential Learning Points From This Episode: 

  • Collaboration is one of the key success principles, but you’ve got to be a member of the right group 
  • The biggest difference between those who kill it is how they show up when things get hard 
  • Whether you’re an entrepreneur or an employee, you need to build your personal brand  
  • To work on your unique ability, only do the things that you love to do and do them consistently 
  • Time is your most valuable commodity as an entrepreneur, so use your time wisely 
  • Only say “yes” to something if it’ll help get you to where you want to be 
  • Much, much more! 

Important Links & Mentions From this Episode:

Thank You for Tuning In! 

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please  share  it  by using the social media buttons you see at the top and bottom of this page

For more information and to explore other episodes please click here.

Apr 16 2019

44mins

Play

Rank #14: How One Entrepreneur Become a Brand Building Machine, with John Cordray

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Today's episode is the start of a new addition to the Youpreneur FM show: once a month I'll be chatting with a member of my mastermind community about their journey, and how becoming a part of the Youpreneur mastermind has changed their business, their lifestyle and all the rest!

Our inaugural guest is the calm expert, Mr. John Cordray. John is a therapist with a private practice who decided about a year ago he wanted to get online and help more people. So he did what all good entrepreneurs do: he found a few leaders to follow and listen to, myself included. He tuned into this show and when I announced the Youpreneur mastermind was opening up he jumped in.

On today's episode John is sharing where he was when he first joined the community, and what his intentions were, how that one decision has changed so much of his life as well as his tips to help entrepreneurs stay calm in any situation!

You're going to love this conversation so sit back and enjoy some moments of Zen on episode 160 of Youpreneur FM.

Essential Learning Points From This Episode:

  • Why John is such a cheerleader of the Youpreneur mastermind community.
  • How he landed two speaking gigs at Periscope Summit.
  • Why did he start his Keep Calm Academy?
  • How to find a balance between the emotional mind and the rational mind.
  • Is a certain amount of anxiety and stress a good thing?
  • Much, much more!


Important Links & Mentions From This Episode:



Thank You for Tuning In!


There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Apr 15 2016

44mins

Play

Rank #15: How to Build a Successful Personal Brand Business, with 14 Experts!

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Welcome back to the podcast! I have an extraordinary episode for you all to mark an incredible milestone…300 episodes of Youpreneur FM!

I’d like to thank every single one of you for tuning into the podcast because without you, I wouldn’t be here doing what I love to do every day, and this podcast definitely wouldn’t be here!

To mark this special occasion, I’ve invited a bunch of my business buddies (14 to be exact) onto the show to share their number one tip to becoming a successful personal brand entrepreneur. I hope their expert tips and advice will motivate and inspire you to go and do great things with your business – enjoy!

Key Learning Points From Each Guest…

  • Chris Guillebeau from Side Hustle School - Understand what your message is and be clear on what you want to say
  • Pamela Slim - Help people get what they want because that’s the very best reputation to have as an entrepreneur
  • Amy Landino - Get your face out there, leverage video and show people what you’re made of
  • Michael Port from Heroic Public Speaking - Be very specific about who you serve, what you help them do, achieve or get and why you do it
  • Chris Brogan – Be helpful and help other people
  • Mike Stelzner from Social Media Examiner – Identify the smallest possible audience that you can provide value to and consistently give them content for free
  • Janet Murray - Let people get to know the person behind the business to attract loyal fans and lifelong customers
  • Jay Baer from Convince & Convert - Create amazing content consistently and don’t wait until you’re motivated because success is built on perspiration, not inspiration
  • Jeff Goins from Goins Writer - Be the part of you that feels the sincere and the least polished because this is the part of you that people can connect with
  • Jenny Blake from Pivot Method - Think about how you can optimize for revenue and fun because if you’re having fun, you’re readers, listeners and followers will be more likely to enjoy your content
  • John Lee Dumas from Entrepreneurs on Fire - Engage with your audience as you grow, and you’ll save time and effort while scaling your business
  • Matthew Kimberley  - Carve your own path and forget about what other people think of your vision
  • Amy Porterfield  - Focus on getting uncomfortable on a regular basis when it comes to speaking your truth
  • Pat Flynn from Smart Passive Income - Get personal with people and have one-on-one conversations with your audience to help build a stronger personal brand

Important Links & Mentions From this Episode:

Jul 19 2018

21mins

Play

Rank #16: Why Brand Entrepreneurs Need to Focus on Profits More, with Mike Michalowicz

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The fact is most entrepreneurs live check to check. Our guest for this episode, Mike Michalowicz wants to change all of that with his book: Profit First.

As you can guess from the title, he’s come up with a mind shifting concept of putting your profits before any other expense, or financial allotment in your business.

For those of you don’t know him, Mike is the bestselling author of such notable books as The Toilet Paper Entrepreneur and The Pumpkin Plan. His first book put him on the map, so to speak, and his second book solidified him as a thought leader in business and entrepreneurship.

Mike and I talk about the concept of prioritizing our profits and how to actually do it in your business, plus in a way that will set you up for success. We also talk traditional publishing vs. self-publishing. Even though I’ve known Mike for almost 4 years, I had no idea his first book was self-published - and that is one of the keys to successfully self-publishing: make it AS good as a traditionally-published book.

Mike and I also spend a lot of this episode talking about why 'profit first' is such an important mindset shift for anyone wanting to succeed in business today.

Most business owners and entrepreneurs will tell you their business is good, or great. But what no one is talking about, that big elephant in the room, as Mike puts it (which I love!), is that they are hoping and praying for that one big client to come along and completely alter the course of their business.

The reality for them - and for you - is that waiting for that one magic client isn’t necessary. By simply shifting your mindset to focusing on profits first, you can go beyond check to check and waiting for your one ideal client, to seeing substantial profits.

Essential Learning Points From This Episode:

  • GAP accounting: what is it and why doesn't it work?
  • The one small step that will shift your mindset to focus on your profits first.
  • Reverse engineering profits: why this is key to your overall business success.
  • Some of the most valuable lessons I’ve learned in business.
  • Big question - who's the MOST important employee in your business?
  • Much, much more!


Important Links & Mentions From This Episode:


Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Oct 21 2016

36mins

Play

Rank #17: YOU234 – How to Write Your First / Next Book Without Fuss!

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I’m a believer that anybody who wants to become a leader in their industry has probably heard the saying that a book is truly the best business card that you can give out. However, as any published author will tell you.. it takes more than opening a word document and expecting inspiration to strike. If (...) Continue Reading The post YOU234 – How to Write Your First / Next Book Without Fuss! appeared first on ChrisDucker.com.

Aug 25 2017

10mins

Play

Rank #18: The Difference Between Validating Your Idea and Not, with Mark Asquith

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As entrepreneurs, we will always have those inspiring "eureka" moments that make us want to dive in and take action immediately. However, before getting started with your business plan and setting up that landing page, there is one crucial step you need to take.

Validating your idea is necessary to making sure you have the right solution for the right audience. In this episode, I sit down with Youpreneur member and podcast host of Excellence Expected, Mark Asquith as he walks us through his entrepreneurial journey so far, how he validated his own ideas and why it's important not just at the beginning of the business but as it continues to grow.

We also talk about mastering the art of the customer conversation, asking the right questions and why podcasting takes more than just turning your mic on.

Validation does take a little work to do the research and really deliberate, but you'll find it worth your while to ensure that you don't end up wasting your time, effort and resources on something that might not be worth it! This was a great chat with Mark, so sit back, get comfortable and dive in. 

Essential Learning Points From This Episode:

  • How Mark got started with podcasting and his current business, Podcast Websites.
  • What is the top reason for why so many entrepreneurs haven't picked up podcasting yet
  • Chris and Mark talk about criticism and how it's necessary for the validation process
  • What Mark is excited about when it comes to the future of podcasting.
  • Chris and Mark talk about repurposing content through different mediums.
  • Much, much more!


Important Links & Mentions From This Episode:


Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Dec 22 2016

40mins

Play

Rank #19: How to Make More Sales Than Ever, with Jessica Lorimer

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Most entrepreneurs are reluctant to call themselves a salesperson. But the truth is, if you’re an aspiring entrepreneur, you’re selling (or trying to sell) something. Whether that’s a physical product or service, your role of salesperson plays a crucial part towards selling that winning idea of yours.

In this podcast episode, I welcome sales coach and business strategist, Jessica Lorimer, onto the show. Jessica helps coaches and entrepreneurs create simple sales funnels that convert potential customers into paying clients.

We talk about the sales process and how it’s evolved. More importantly, we break down the best tips and practical strategies for you to make more sales and grow a successful business.

Essential Learning Points From This Episode:

  • You’re always replaceable unless you’re the one doing the hiring
  • You have to bet on yourself because nobody else is going to do it for you
  • Show people your human side and don’t paint yourself as a “perfect human being” because people don’t buy from perfect people, they buy from real people
  • Don’t give your audience constant value without selling anything because it can lead to what Jessica likes to call, “baby bird syndrome”
  • Always carry out key market research to make sure you have an audience of potential buyers before selling something new
  • An aspirational seller is someone who has already achieved the end goal that the aspirational buyer wants
  • An emotional seller is someone who uses a personal experience or trauma to sell something to others (such as the learning outcomes)
  • Make your sales process as simple as possible for your customers – leave out the jargon and get straight to the point!
  • Do your market research in advance and discover as much as possible about your ideal customer
  • When it comes to customer objections, you must show empathy before confirming whether or not the objection is valid
  • You should embrace objections because they help you to improve yourself, your business and your sales
  • Don’t let your customers walk away from the sale indecisive about their decision to purchase
  • Put a follow-up strategy in place and learn how to handle an objection without taking it personally
  • Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

To find out more and listen to...

Aug 23 2018

49mins

Play

Rank #20: 5 Key Elements to Building a Personal Brand

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Back in the day, all you needed to build your personal brand was a logo and a website and you were golden. Nowadays, however, consumers are looking for so much more. They want to share experiences, goals and pain points with you - they’re looking for a special connection with a person and a name they can trust.

The rise of “influencers” and “micro-influencers” is a great example of personal branding and authenticity - it’s that unique human element that audiences crave and that big brands try to emulate.

So where do you start when it comes to building your own personal brand? In this episode, I deep-dive into the five key elements that will help you build a successful, future-proof personal brand. 

Tune in as I also talk about how you can tell your story, defining the people you want to serve and why you need to realize you can’t serve everyone and should focus on the audience that really matters to you. There’s a lot to unpack in this episode, so grab a pen, a notebook and enjoy!

Essential Learning Points From This Episode:

  • Why you should make sure that the people you are attracting now are the right people you want to serve.
  • Get to know your perfect customer so that when you meet them in real life you know just what to say and how you can help.
  • Make sure your website has the right messaging so your audience knows exactly what you want them to do.
  • Remember, social media isn’t about how many followers you have - it’s all about the engagement you create.
  • Real relationships take time to build but they are worth it, so get to know people and let them get to know you. 
  • Much, much more!

Important links and mentions from this episode: 


Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link...

Oct 07 2019

13mins

Play

Future Proofing Your Youpreneur Business

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If you were to stop working today, would your business stay the same? This is something that is key critical for entrepreneurs everywhere. We all need to take a break and hit pause once in a while but does that mean your business ends up pausing as well? 

In this episode, Celebrity fitness expert, coach and author JJ Virgin takes the Youpreneur Stage as she delivers her keynote presentation and dives into future-proofing your own personal brand business.

JJ gets down to business in her keynote as she shares how you can create financial freedom by sharing her own inspiring entrepreneurial journey, monetization models and how you can 10X your own business. 

Essential Learning Points From This Episode:


  • Successful personal brands have created multiple income streams 
  • JJ shares her own entrepreneurial journey and how she created impact
  • The rule JJ uses when setting her own price points and what she noticed when she raised her own prices
  • The power of asking and mapping out your customer journey 
  • Much, much more!



Important Links & Mentions From this Episode:

Jan 20 2020

47mins

Play

Exactly What to Say with Phil Jones

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I’ve always been a strong believer in the saying “if you do not ask, you do not get”. It’s been a cornerstone of how I’ve built my businesses over the years and something I’ve always lived by. Speaker and author Phil Jones believes in the same thing. He believes that salespeople are born not made because everyone is born with the innate ability to ask. It’s just a matter of what and how you say it.

In this episode, Phil goes into why the biggest reason that most entrepreneurs are failing to get the success they are capable of is because they aren’t asking for the things they need and how a few magic words can make a world of difference. 

He also shares his personal definition of what a sales person truly is and a five-step process to sales you can apply yourself. This episode is jam-packed with value bombs so get ready to take notes on exactly what you can say to get more of what you want.

Essential Learning Points From This Episode:


  • Change is hard, difficult but change is required if you want to change results
  • We think it’s knowledge that leads to power yet it’s the implementation that makes power really work
  • What is the one word you need to remove from your web sales copy
  • Phil shares the different forms of motivation
  • Much, much more!


Important Links & Mentions From this Episode:

Jan 12 2020

53mins

Play

The Alter Ego Effect with Todd Herman

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So many entrepreneurs know that they have what it takes to make a difference. The talent, drive and desire is there but something always seems to hold them back from becoming their best selves.

Author and speaker Todd Herman takes the Youpreneur Summit stage to help unlock the hero inside as he dives into the Alter Ego effect and the science behind why this is such a powerful strategy.

One of my favorite examples Todd shared during his talk was Winston Churchill who used to stand in front of a wall of hats and he would ask himself, “which self should I be today”. It was this kind of mindset of using an alter ego that helped him lead his country to victory and what so many other top-performers have used as well.

Todd also shares how we develop our own identities, which creates our results and the process you can use so you can experience what you’re truly capable of. 

Essential Learning Points From This Episode:


  • How we create our identities and the science behind why it’s so powerful.
  • Why and how people get trapped when trying to excel.
  • The process you can use so you can experience what you are capable of.
  • How you can decide how to show up on the field.
  • Much, much more!

Important Links & Mentions from this Episode:



Thank you for tuning in!


There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Jan 06 2020

56mins

Play

How to Build a Business Around Your Personal Brand

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Last year was a big year for personal brands. From the rise of micro-influencers across a myriad of platforms to big brands moving their ad campaign budgets from prime TV to collaborating with personal brands on platforms like Instagram, this golden era of influencer marketing doesn’t seem to be slowing down any time soon. 

As we enter into 2020, I share my own tips on how you can showcase your own personal brand in a fresh new way. Tune in as I share the importance of allowing yourself to be personal and vulnerable on social media, whether keeping a blog is still relevant and the questions you need to ask yourself to define what your personal brand stands for.

I also talk about the importance of allowing your personal brand to evolve with your business and so much more. This episode is a short but sharp one so keep your pen and paper on you, you’ll need them!

Essential Learning Points From This Episode:


  • When you are setting up your website, make sure you get the look and feel right. It should not only reflect you but also the kind of industry you are in as well. 
  • Blogging is alive and well, it’s just grown with the times.
  • The one thing to keep in mind no matter what platform you are planning on focusing on is giving your audience a reason to remember you. 
  • When it comes to social, don’t be afraid to get a little more personal.
  • Much, much more!


Important Links & Mentions from this Episode:



Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Dec 30 2019

12mins

Play

How to Build the Right Team for Business Growth

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In the early days of building my business, I hit a brick wall and realized my business was starting to run me instead of the other way around. It’s a moment that I feel a lot of entrepreneurs have felt themselves. 

I knew I had two options: to completely burnout or make some serious changes. Once I realized the power of outsourcing and what it could do, that was it. I went to work building my team. In this episode, I want to share a few tips on outsourcing particularly with virtual assistants so that you can get started with building your own team the right way. 

I also go into shifting from that Superhero Syndrome mindset and the Three Lists to Freedom exercise to guide you through the process of figuring out exactly what you should be outsourcing.

As you slowly start building your team to help run your business, you’ll be able to ramp up business growth by having more time to be able to focus on the bigger picture. Remember to do what you do best and delegate the rest.

Essential Learning Points From This Episode:


  • What exactly does Superhero Syndrome mean
  • Why the 3 Lists to Freedom exercise is something you need to do regularly.
  • The two different types of outsourcing and why you don’t want to confuse them
  • Debunking the myth of the Super GVA.
  • Much, much more!


Important links & mentions from this episode:


Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Dec 23 2019

16mins

Play

Tips for Getting Started with Facebook Ads

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I’ve always had a complicated relationship with Facebook. There is so much noise and distraction that comes with it - tons of notifications that greet you when you open it, the crazy videos that can turn into a time suck. But love it or hate it, you definitely can’t ignore it. 

Especially when it comes to Facebook ads, nothing beats how zoomed in and focused you can get with your audiences. If you’ve been thinking about diving into the world of Facebook ads or if you’ve already started to get your feet wet, tune in as I share a few tips to help you get started.

I discuss how targeting is essential, how you can drive traffic to your free content plus why measuring and testing is everything so you can make the most of your ad budget.

When it comes to Facebook ads, there is definitely a learning curve that comes with it but once you have the basics down pat, they’re totally worth your while and can absolutely make a difference when it comes to building your business.

Essential Learning Points From This Episode:


  • When it comes to targeting, start with the people who are already visiting your site.
  • Cheap leads aren’t always quality leads.
  • The Facebook newsfeed is a busy place so you’ll want to use an image or video in your ad that disrupts people’s scroll and grabs their attention. 
  • One tip to keep in mind when it comes to testing is to always keep 5-20% of your campaign’s budget aside for testing. 
  • Much, much more!


Important links & mentions from this episode:


Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Dec 16 2019

16mins

Play

Vlogging vs. Podcasting

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There are so many ways to reach your audience these days. Ten years ago, blogging was considered everyone’s bread and butter, so to speak. It was the primary way we could share our message and get our content out there. Nowadays there are so many different platforms to choose from. 

Youpreneurs are spread across various platforms including blogging, vlogging, podcasting, using social media like Instagram and Instagram stories while other Youpreneurs focus on growing communities on Facebook or even shooting live streaming videos.

This week, however, I want to zoom in on two main mediums: podcasting and vlogging. Tune in as I weigh the pros and cons of each and share a few tips on deciding which medium is right for you. 

I also share some interesting facts on why both mediums are worth jumping on, what you can do to get used to being in front of the camera and so much more. If you are still on the fence about whether you should be a podcaster or a vlogger, this is an episode you don’t want to miss.

Essential learning points from this episode:


  • By 2022, online videos will make up more than 82% of all consumer internet traffic.
  • The key is to just keep shooting videos to get yourself more accustomed to it.
  • Podcasting has a different appeal from vlogging because it creates an intimate atmosphere between you and your listener.
  •  54% of podcast listeners are more likely to consider buying an advertised product which is great for when you are ready to start monetizing your audience.
  • Much, much more!


Important links & mentions from this episode:


Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Dec 09 2019

12mins

Play

Writing & Marketing a Book

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Becoming a published author is a goal that many people want to conquer - maybe more than you think. According to a survey, 81% of Americans want to write a book. But even with the desire to write one, I can easily say that the actual process of writing and editing a book is a completely different ball game. 

In this episode, I share a few guidelines you can use while writing your book including how you can get started with writing your book, what you can do to keep up that writing momentum and why it’s crucial to have a fresh pair of eyes go over your work to help you with the editing process.

I also cover the second part of the book process which is marketing it and why you don’t need to wait until your book is finished to get started on it. Whether you choose the self-publishing or traditional publishing route, either way, means that you have to make book marketing your full-time job. 

There’s a lot of hard work that goes into becoming a published author, but I’m a big believer that everyone has a book in them. I hope you enjoy this episode of the podcast, so grab some coffee, your notepad and get to work!

Essential learning points from this episode:


  • You need to layout your reason to help you get through those days and remind you of why you started in the first place.
  • Having an overview of how your book is going to unfold can often guide you back on the right path.
  • Even while you are in the process of writing your book, it’s never too early to start thinking about marketing it. 
  • Think about how you can add even more value to your readers to thank them for buying your book.
  • Much, much more!


Important links & mentions from this episode:


Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Dec 02 2019

18mins

Play

Launching an Online Product or Service

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Launches have always been one of my favorite parts of being an entrepreneur. Yes, there’s a lot of expectation and stress that can happen during the pre-launch phase but it’s also a time where you can play around with new launch strategies that can connect you with a brand new audience.  

If you do have a brand new product or service that you can’t wait to share with the world, it’s important to make sure you have all your ducks in a row before unveiling it to the world. First impressions matter, so you want to make sure you launch it right. 

This week, I break down four particular areas when it comes to launching: pre-testing your audience, the three elements you need to create when building buzz, a few of my own favorite launch strategies that I’ve used so far and what you can do after your product or service has finally been released.

There are lots of moving parts involved when it comes to a product launch which is why planning is essential from the get-go. Make sure you cover all the details (both big and small) early on so you can make sure you have a product launch that stays top of mind for everyone in your industry.

Essential learning points from this episode:


  • The different ways you can pre-test your audience to validate your business idea.
  • How you can counteract the mid-launch lull that happens to keep those sign-ups going.
  • How you can keep the momentum going after your launch your product or service.
  • The three ingredients to a successful launch: excitement, creating urgency and staying engaged with your audience.
  • Much, much more!


Important links & mentions from this episode:


Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Nov 25 2019

22mins

Play

Taking Content Marketing to the Next Level

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Content Marketing is the pillar of how I’ve built my business over the last few years, but I must confess: it hasn’t always been the streamlined process it is today. In fact, it was only a few years ago when my team and I felt like we were constantly chasing deadlines and churning out content left and right with no real direction. Fortunately, we got to the point where we decided it was high time to lay out a proper content strategy and the rest is history.

What’s important to remember is that coming up with your own content marketing strategy doesn’t have to be a complicated multi-step process for it to work. You just need to always remember who you are creating content for and what kind of content can serve them best then work from there.

In this episode, I share a few tips on creating your own content marketing strategy such as thinking in groups of 12 when it comes to creating content, content repurposing and setting up workflows with your team to lighten the load.

I also talk about the importance of deep diving into your numbers regularly to see how your strategy is working so far and why you want to be sure that you’re making decisions on firm data, not responding to the latest algorithm update. This podcast is chock full of handy tips you can apply to your strategy so don’t forget your notebook and a pen, you’re going to need it!

Essential learning points from this episode:


  • Make sure every piece of content you create either educates, entertains or inspires your audience. 
  • People enjoy consuming content in different formats, so don’t be afraid to explore what’s out there and see what your audience prefers more.
  • When repurposing content, make sure that the new piece of content is just as high quality as the original.
  • Deep diving into your numbers helps you see how your strategy is working so far and what changes it might need to reach more people.
  • Much, much more!


Important links & mentions from this episode:



Thank you for tuning in!


There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Nov 18 2019

14mins

Play

Building Your Community Offline with Live Events

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In the Youpreneur world, we’re all about building connections whether they’re on or offline. This is why I’m a big believer in live events. There really is nothing like creating real moments and in-person connections between members. 

Different communities mean different approaches. You always have to make sure you anticipate what kind of event your audience needs before putting on your event-organizer hat. What works for one group - like a large-scale conference - might not work for a group that is looking for a more intimate setting. In this episode, I go through the different kinds of live events you can put on when building a vibrant tribe to help you decide.

Also, stay tuned as I make a special announcement about the launch of our own brand new mastermind group, the Youpreneur Incubator. The team and I have been gathering all your feedback on how we can serve you better and we can’t wait to get this started in the new year. 

I talk about how it will be focusing on diversifying revenue, increasing profits and developing world-class relationships plus a few bits and pieces on how the mastermind will work and what you can expect!

Essential learning points from this episode:


  • The beauty of community meet-ups is that it can be as structured or as free as you want it to be. 
  • Encouraging your community members to have their own mini-meetups can be a great way to keep your tribe building those connections.
  • Live events are an amazing way to help forge stronger bonds with your community and get the word out to reach a new audience.
  • Having a core group of peers to give you that nudge in the right direction can make such a difference in how you run your business.
  • Much, much more!

Important links & mentions from this episode:



Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Nov 11 2019

14mins

Play

How to Monetize Your Customer Community

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To monetize or not to monetize? That is the question I get asked a LOT. I know so many entrepreneurs that are on the fence when it comes to monetizing their communities because they are worried they might end up alienating them.

So where do you start? What should you be giving out for free and what can you offer as paid content for your audience?

In this episode, I dive into four different ways you can monetize your online community: blogging, podcasting, webinars and affiliate marketing plus a few of my favorite online tools that I like to use to make it happen.

As Walt Disney once said, “We don’t make movies to make money, we make movies to make more movies.” and that’s the kind of mindset you want to have when it comes to monetizing your community. It’s never about “taking” from your audience. It’s all about being able to truly create more value for your community. 

Essential takeaways from this episode:


  • The success of your blog depends on how deep you are willing to dive into your blog topic and how long you are willing to stick to it.
  • The real monetization of your blog lies in your email list and turning casual readers into true fans. 
  • When it comes to podcast sponsorships, it needs to be a win-win-win situation for everyone. 
  • Paid webinars allow you to take the pressure off when it comes to selling to a live audience. 
  • The golden rule when it comes to affiliate marketing and how you should approach it.
  • Much, much more!


Important links and mentions from this episode: 


Thank you for tuning in!


There are a lot of podcasts you could be tuning into today, but you chose ours, and we're grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Nov 04 2019

11mins

Play

Building an Email List to Fuel Your Business Growth

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We’ve all come across articles making the bold statement that email marketing is dead. Fact is that email is here to stay, but it’s adapted to modern times. According to Forbes, 59% of B2B marketers report that email marketing is their most effective channel for generating revenue.

One of the biggest mistakes I see online entrepreneurs make is not putting a premium on building their email lists. They would much rather be focusing on building their subscriber numbers or followers on social media. 

The problem with that though is those communication channels aren’t really controlled by you and your marketing strategy could be extremely effective one minute and obsolete the next. This is why having an email list is so important to making sure you get your message across to your audience.  

Tune in as I dive into a few list building rules you need to keep in mind when growing your email list and how you can go from zero to a hundred subscribers in this episode of Youpreneur FM.

Essential learning points from this episode:

  • When it comes to email marketing is that you don’t just want to grow an email list, you want to grow a list of highly engaged, good quality email subscribers. 
  • How segmentation can help you deliver a good quality and engaged list. 
  • The List Building Challenge: what quick email list building strategies you can use to get started today.
  • The importance of paying attention to GDPR, treating people’s data with respect and not sending them marketing materials they don’t want.  
  • Much, much more!

Important links & mentions from this episode:



Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest

Oct 28 2019

13mins

Play

Building Brand Loyalty with Your Audience

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You might have heard the topic pop up in conversation and many studies have agreed on the same thing: customer loyalty is dropping, and fast. With so many options out there to choose from, consumers are more likely to explore and switch to new brands more than ever before. 

So how does your brand cope in the digital era when it feels like 5 new competitors crop up every day? There are a lot of elements you will need to work into your strategy but one essential practice that every entrepreneur should be focusing on is truly connecting and engaging with your audience. 

Loyalty is a word that gets thrown around a lot lately. It’s important for us to understand that the loyalty of our audiences isn’t something that should be taken for granted. 

In this episode, I share my tips on how you can build brand loyalty with your audience and what you can do to grow an authentic personal brand that your audience can relate to. Make sure you have your notebook and pen ready for this one, you’re going to need it!

Essential Learning Points From This Episode:

  • Even influencers like Gary Vaynerchuk or Marie Forleo had to start at zero followers at one point.
  • Finding out what your audience wants all comes down to listening to your audience. And there is no better way to do that than asking them directly. 
  • Consistency is key to building an audience. Remember: you want to be somebody’s favorite.
  • It takes courage to go out there and show everyone what you are all about. Be bold and have faith in you and your message. Your true audience will love you for it.
  • Much, much more!

Important Links & Mentions From this Episode:


Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes,...

Oct 21 2019

10mins

Play

Build Your Brand by Spreading Your Message

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Being heard online has never been more challenging. With so much noise coming from so many different directions - social media, podcasting, live video - we need to make sure that our brand and the messages we’re sending to our audience rises above it all.

Spreading your message doesn’t mean pushing out a constant stream of content. It also means really listening to what your audience wants and providing solutions to those problems. Remember, it isn’t just what you say, but how you say it and who you are saying it to.

In this episode, I deep-dive into the finer details of spreading your message: being seen as an expert, keeping an online media company mentality, using the P2P philosophy - all of these things are steps you can take to be heard and rise above the noise.

I also talk about the power of growing your tribe and why you need to involve and empower them through challenges or activities to build a sense of community. All of that and so much more in this episode of Youpreneur FM.

Essential Learning Points From This Episode:


  • When it comes to being an expert, the key is to always be serving others.
  • View your brand as an online media company to help you see the bigger picture, keep your messaging streamlined and run your business more effectively.
  • You have to get to know your audience and interact with them and at the same time you need to allow them to get to know you.  
  • Some people can feel pressured to make everything “Instagram-level Pretty” when it comes to live video but remember that it doesn’t need to be polished.
  • Much, much more!

Important links and mentions from this episode: 

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we're grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this...

Oct 14 2019

12mins

Play

5 Key Elements to Building a Personal Brand

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Back in the day, all you needed to build your personal brand was a logo and a website and you were golden. Nowadays, however, consumers are looking for so much more. They want to share experiences, goals and pain points with you - they’re looking for a special connection with a person and a name they can trust.

The rise of “influencers” and “micro-influencers” is a great example of personal branding and authenticity - it’s that unique human element that audiences crave and that big brands try to emulate.

So where do you start when it comes to building your own personal brand? In this episode, I deep-dive into the five key elements that will help you build a successful, future-proof personal brand. 

Tune in as I also talk about how you can tell your story, defining the people you want to serve and why you need to realize you can’t serve everyone and should focus on the audience that really matters to you. There’s a lot to unpack in this episode, so grab a pen, a notebook and enjoy!

Essential Learning Points From This Episode:

  • Why you should make sure that the people you are attracting now are the right people you want to serve.
  • Get to know your perfect customer so that when you meet them in real life you know just what to say and how you can help.
  • Make sure your website has the right messaging so your audience knows exactly what you want them to do.
  • Remember, social media isn’t about how many followers you have - it’s all about the engagement you create.
  • Real relationships take time to build but they are worth it, so get to know people and let them get to know you. 
  • Much, much more!

Important links and mentions from this episode: 


Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link...

Oct 07 2019

13mins

Play

Top 12 Tips for Entrepreneurial Success

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And we're back! It's been a month since my sabbatical when I took some time out to rest, recharge and finally take a breather after a very hectic two-years and I can't tell you how excited I am to finally be back behind the microphone again.

In between spending quality time with the family, traveling and catching up on my reading list, I've had a lot of time to think about my entrepreneurial journey so far and what I can personally do to improve myself both as a person and as an entrepreneur.

The road to success is anything but one straight clear path. In fact, I've lost count of the ups, downs, and loops that have come my way since starting out as an entrepreneur years ago but there are two things that I am certain of: that experience has been the best teacher and that I wouldn't exchange where I am right now for the world.

I wanted to start off this first episode of the podcast by sharing a few lessons I've picked up along the way as an entrepreneur that has helped me get me to where I am today.

Essential Learning Points From This Episode:


  • YoupreneurFM is back with a brand new look and feel!
  • Think about batching your tasks like doing laundry - handle everything in 'loads' to save time and mental bandwidth.
  • Some of the most successful businesses today are results of pivots, like when YouTube decided to switch from being a video dating service to the video streaming giant it is today.
  • Celebrating your wins doesn't just mean clinking a glass for a job well done, it's about appreciating your good work and figure out what worked so well.
  • What happened to the YoupreneurFM podcast after we hit the pause button for two months.
  • Much, much more!

Important Links & Mentions From this Episode: 



Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Sep 26 2019

15mins

Play

Hitting the Pause Button and Planning for Growth

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As entrepreneurs, we’re always on the go. Finding the sweet spot in work-life balance is tough, especially if you’ve got a lot on your plate. Sometimes, the best thing you can do for your business and personal life is to simply take a break. Spending a short time away from your business, or a part of it, is a great way to get some perspective, reset and plan for growth.

Speaking of which, we’re hitting the pause button on Youpreneur FM. Don’t worry, your favorite weekly podcast isn’t going anywhere for good. We’re just taking a short break so that we can take some time to recharge, reset and realign our plans for the future of the show.

I explain all of this in more detail in this episode, including why we’re hitting the pause button and what you can expect from the show when we come back. If you want to hear more from Youpreneur FM in the meantime, you can browse through our catalog going all the way back to the very first episode! I wish you all the best and look forward to speaking to you all again when we return better than ever on September 30th!

Essential Learning Points From This Episode:

  • Taking a break is a great way to regenerate and recharge your entrepreneurial batteries
  • Podcast numbers are no longer just about the downloads, they’re about the reviews, ratings, social shares and so on
  • Our solo shows are the most popular episodes of Youpreneur FM
  • The Youpreneur Incubator in-person and online mastermind program kicks off in January 2020 (join the waitlist below)
  • When Youpreneur FM relaunches in September, it’ll have new jingles, artwork, and a new feel!
  • Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In! 

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes click here.

Jul 03 2019

21mins

Play

How to Build Your Personal Brand Business Faster Than Ever!

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Did you know that eight out of 10 entrepreneurs do everything they can to stay in their comfort zones? That means that only 20% of entrepreneurs willingly step out of their comfort zones. Those that stay in enjoy the familiarity of their comfort zone. They have no intentions of trying anything really different or going out into the unknown. 

On the other hand, the 20% that routinely leave their comfort zones on purpose have the necessary discipline to go against what their brain is telling them. They know the value and power of what’s waiting for them outside of the boundaries they’ve built for themselves. So, let me ask you this…are you part of the 80% of entrepreneurs that do everything in their power to never set food outside their comfort zone? Or, are you part of the elite 20% of entrepreneurs who aren’t afraid to try something new to help move their business forward?

Join me on this episode of Youpreneur FM, where I reveal how you can build your personal brand business faster than ever by setting and smashing your goals. If you’re ready to turn all of those daydreams and ambitions for your personal brand business into a reality, this is the episode for you!

Essential Learning Points From This Episode:

  • Only 20% of entrepreneurs routinely get themselves out of their comfort zones
  • To get yourself out of your comfort zone, discover what you do best and enjoy
  • Set non-negotiable deadlines for yourself and your business and stick to them
  • If you want to achieve more, set goals that are sensible and gettable
  • Start saying ‘no’ more often – you can’t be everything to everyone
  • When you say yes to something, you’re saying no to your thing
  • Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes please click here.

Jun 25 2019

11mins

Play

How to Sell More Copies of Your Business Book!

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One of the best expert positioning strategies is to publish your own book. As an entrepreneur, you want to get your name out there and position yourself as an expert within your industry. Writing the book is the just the beginning and many bestselling authors (including myself) will tell you that the real hard work begins after you’ve typed the final word on the page. 

Whether you’re thinking about writing a book or you’ve already published one and you want to get more eyes on your creation, the 10 tips I share on this episode of Youpreneur FM will help you sell more copies of your book than you could’ve imagined. 

So, if you’re ready to position yourself as an expert and boost book sales, grab a notebook and jot these tips down to help ensure your book makes a real impact on your business and continues to build your tribe for years to come.

Essential Learning Points From This Episode:

  • Determine who your ideal readers are before setting a full strategy in place
  • Make it easy for people to spread the word about your book by preparing a media kit
  • If you’ve published a book, you need to create an online home for it to help drive sales
  • Hold a virtual book tour by making appearances on book review websites and getting on as many relevant podcasts as possible
  • Package goodies in a special book launch bundle to help boost sales
  • Don’t forget to utilize your email subscriber list and update them on your book launch
  • Much, much more!

Important Links & Mentions From this Episode:



Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes please click here.

Jun 18 2019

14mins

Play

iTunes Ratings

221 Ratings
Average Ratings
194
13
7
3
4

Alexis

By alexis Newman 12345 - Mar 28 2019
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This podcast is great! Always interesting and helpful topics. The guests are truly inspiring!

Great show and great man

By BenKilloy - Aug 23 2018
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Been listening for a few weeks and can’t get enough of the podcast.