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Join Up Dots Business Coaching Podcast

Updated 5 days ago

Business
Education
Careers
Self-Improvement
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Are you an entrepreneur who needs the right mindset, motivation and confidence. Hell we all need confidence as its the key to everything in life, and very few entrepreneurs, solopreneurs or just people who are rocking and rolling have this naturally, even though it may seem like a god given gift. Whether you want an amazing online income, entrepreneur success, more money than you could dream off, freedom, love, sex, or even a huge promotion at work confidence will make it happen. And we will show you how to get it - BIGTIME! Having the confidence to go after it, and the mindset to make it happen is demonstrated in every episode of the Steve Jobs inspired Join Up Dots through the startup stories, struggles, honest conversations and training and coaching. Ready to rock your life?

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Are you an entrepreneur who needs the right mindset, motivation and confidence. Hell we all need confidence as its the key to everything in life, and very few entrepreneurs, solopreneurs or just people who are rocking and rolling have this naturally, even though it may seem like a god given gift. Whether you want an amazing online income, entrepreneur success, more money than you could dream off, freedom, love, sex, or even a huge promotion at work confidence will make it happen. And we will show you how to get it - BIGTIME! Having the confidence to go after it, and the mindset to make it happen is demonstrated in every episode of the Steve Jobs inspired Join Up Dots through the startup stories, struggles, honest conversations and training and coaching. Ready to rock your life?

iTunes Ratings

683 Ratings
Average Ratings
674
4
0
1
4

Must Listen!

By KatieWI22 - Dec 15 2019
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One of the best podcasts for entrepreneurs looking to grow! Definitely check this podcast out!

Great content

By Newbie Entrepreneur! - Nov 20 2019
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A lot of great, applicable content!

iTunes Ratings

683 Ratings
Average Ratings
674
4
0
1
4

Must Listen!

By KatieWI22 - Dec 15 2019
Read more
One of the best podcasts for entrepreneurs looking to grow! Definitely check this podcast out!

Great content

By Newbie Entrepreneur! - Nov 20 2019
Read more
A lot of great, applicable content!
Cover image of Join Up Dots Business Coaching Podcast

Join Up Dots Business Coaching Podcast

Latest release on Jan 13, 2020

All 1267 episodes from oldest to newest

PPC Master Shows The Way To Business Success

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Introducing Ryan Baker Today's guest joining us on the Join Up Dots podcast has had a very interesting story to where he is today. Since late 2017, our guests business Kingly Consulting has helped over 12 Digital Marketing Agency owners find peace of mind around their PPC Services. From helping to design their teams and train their staff to overhauling processes and making sure the train stays on the tracks, he knows there is always something to improve. Kingly Consulting's clients have become Google Partners, raised their rates 500%, increased their setup rates by $2,500, taken 3 weeks off in a single month for the first time in years, and saved many client relationships that were on the brink of collapse. As he says "Kingly Consulting was founded to help SEO Focused Digital Marketing Agencies improve their PPC services. I've had the privilege of working with a lot of agencies and I love the energy and the people in that world. As a Certified Customer Experience Professional (CCXP), I bring a unique approach to the SEM side of digital marketing. How The Dots Joined For Ryan I love helping to shift the focus of agencies and their clients from the shorter term numbers games to the long term human-centric approach. I enjoy long-standing relationships with my clients and thrive on under-promising and over-delivering. Outside of work, I have a beautiful wife and two adorable daughters. We enjoy spending time with our church family, travelling and exploring, drinking coffee, playing music, and board games. If you have an Agency that rocks at SEO, but you can't get the same level of client satisfaction from PPC, it's time to reach out and turn thing around. So like most businesses was there a time when he was struggling to get the same level of satisfaction in his own business? And why do people make it so difficult for themselves targeting the wrong people or simply not getting enough interest in their services? Well let's find out as we bring onto the show to start joining up dots with the one and only Ryan Baker. Show Highlights During the show we discussed such deep weighty subjects with Ryan Baker such as: Why it is so important to stay true to personal beliefs in business as the more you can make people happy the more money you will earn. We discuss SEO against PPC especially when building it into the early stages of online business success. Why local search is so important to your business and should be looked at before ever attempting to go global. and lastly…… Ryan shares that moment when he saw behind the curtain of a successful company and realised their pain was his win.

Jan 13 2020

47mins

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Chick-fil-A: Home of the Original Chicken Sandwich

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Introducing Zach Thomas Today's guest first joining us on the Join Up Dots show is Zach Thomas, he is an entrepreneur, published author, coach and speaker. He was Eagle Scout of the Nation in 1995, graduated from the United States Military Academy at West Point and served his country as an Airborne Ranger Infantry Officer. He has started multiple companies and been featured in Newsweek Magazine and on Good Morning America. He married his high school sweetheart and they home school their seven children on their family farm where he grew up. His varied interests include studying leadership and entrepreneurship, farming, riding his Harley, working on old cars with his sons and dad, camping and spending time with his family. Today, he is the owner/operator of a Chick-fil-A franchise in Rockmart, Georgia. His Leader Farming strategy - Growing Leaders to Grow your Business - has resulted in top 20% performance metrics and the development of multiple Chick-fil-A franchisees from his restaurant. As a Lean 6 Ninja, he has cultivated a culture of continuous improvement in his organization. How The Dots Joined For Zach His pioneering efforts have led him to serve on the Lean Operator panel for Chick-fil-A, Inc. and co-create the Lean365 program that helps other franchisees build a culture of empowerment, engagement, and excellence. He’s been featured in Newsweek and on Good Morning America, and is here today to share what he’s learned along his journey. As he says "As a lifelong student of leadership and entrepreneurship, I consider my Chick-fil-A franchise with over 90 team members a laboratory for innovation and cultivating next generation leaders. My company, Locum Restitution LLC, Latin for “a place of restoration” is a leadership development company that just happens to sell chicken!” So is this a business model that leads to a healthy work life balance, or tips it all into the work zone? And where would he go if he was to take his learnings and implement them into a new business? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. Zach Thomas Show Highlights During the show we discussed such weight subjects with Zach Thomas such as: Zach shares how he loves to bring an entrepreneurship schooling for his children, to create a mindset that they wouldn't get a school. We talk about the movie "The Founder" and how Ray Kroc went about redefining what his business is all about. Zach discusses how he found his leadership style by hearing his team pondering "What Zach are we going to get today?"  and not liking that discussion. And lastly................. Zach reveals the time when a good day for him was making a person cry out for his mother. Very different from today.

Jan 10 2020

50mins

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Go For The Green

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Today's show is based around several emails that we have received over the last few weeks at Join Up Dots. We love receiving emails from people, as it shows us that you are ready to take action. You are starting to think things through, and that is where the real fun starts to occur Question Number One This message has been percolating in the back of my head for several weeks so I decided to send it off as an early Christmas present to myself. I shall try to be brief but want to explain where we are and how we got there ... I listen to , learn from and am motivated by your podcast, usually once or twice each week. My business partner (and husband) and I did what you advised against: started by creating a product we felt would be useful to an audience. The product has evolved from an online skills quiz game (failed), through a Flash phase (technology advanced) to its current state - an online product to help anyone involved in sales to close more deals as well as coaching. We have been working on getting this to the right market for several years (yes, years). To be honest, we have worked diligently and at times less diligently ... when our resolve weakened. Starting fall 2018, we resolved to correct our product's flaws (outdated website, Flash-filled content). Getting that all corrected took until this fall 2019. We focused on LinkedIn and, secondarily, YouTube to generate interest and get viewers to our site. It hasn't worked yet and we're now trying to figure out how to get to our unique bit of the market. LinkedIn has change quite a bit from what it used to be and no longer seems as business oriented as it did. Its business focus is what made it our choice, given that we are not fans of social media. Final information: we are considerably older than you so online needs to be our methodology. Now that I've blathered on, not sure if you can help. Guess I was hoping for some outside thoughts from you ... as well as finally connecting with you personally so you know I'm a fan. Our site is mygoforthegreen.com. We transitioned from instructor led custom business skills seminars to our online product once we were no longer marketable. If you can offer any suggestions, terrific. If not, at least we've had a chat, albeit a rather one sided one, and that's fine, too. Regardless, have a wonderful Christmas and a successful, enjoyable 2020, whether you're in the back of your garden or travelling!! Best wishes, Linda Question Number Two Dear David, just wanted to drop you a line to say i'm loving that little extra story you share at the beginning of the show. It really shows the journey that you've been on, which i guess is why you have done it. Can i ask how different is your life now compared to when you worked in a corporate job? I guess the reason that I am asking is whether it is truly worth going after in the long term. Thank you for the honest answer I know that you will give me Art from Seattle Question Number Three Hi David, what social media platform would be best for my new business. I am aiming to start selling tennis equipment across the world and so many choices out there - JK from Brighton, America Question Number Four Hi David, I am a long term listener of the show and I want to say something that I have realised recently. I believe in you and what you tell me. I think in my heart of heart although i listened to your show religiously I felt that you were selling a dream that wasn't for me. Something clicked in one of your previous episodes when the guest said "it doesn't have to be right, it just has to be something moving you forward". That stopped me in my tracks, and made me realise the genius of your dots branding. I wish that i could go back in time and listen to all the shows now to see if I feel differently and grasp what you have been telling us for years. I still dont know what I am wanting to do, but I do now believe. That is my starter gun. Thank you so so much for what you do Gerald Banks, Dayton Ohio

Jan 08 2020

32mins

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Shaa Wasmund MBE

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Shaa Wasmund is todays guest joining us on the Join Up Dots podcast. She is a lady who has built her life around taking action and making things happen. As she says "I’m an entrepreneur, public speaker and the author of #1 bestselling books ‘Stop Talking, Start Doing’ and ‘Do Less, Get More’. In 2015 I was awarded an MBE for ‘Services to Business and Entrepreneurship’ and was recently named one of the UK’s Top 20 Influential Entrepreneurs by The Sunday Times. Born in California to an English mother and Italian father, Ms Wasmund and her mother settled permanently in the UK when she was 10. After winning a scholarship to the prestigious City of London School for Girls, she studied international relations at the London School of Economics. How The Dots Joined Up For Shaa It was while at the LSE that Ms Wasmund, then 21, won a competition to interview Chris Eubank, then a middleweight world champion boxer. Eubank was so impressed with her confidence or "front" that he offered her the job of becoming his assistant. Ms Wasmund said yes, and so she started her business career in the competitive world of boxing. She  became the only female boxing promoter in the UK, representing World Champion Chris Eubank and working with the infamous Don King before starting my own PR company helping grow the Dyson brand from around Sir James Dyson’s kitchen table. From that point more and more hustle and success came her way, which isn't a surprise as he also says "I believe that we all have the ability to live the lives we dream of. We just don’t always know how. The greatest courage is to follow your own path even through the roughest terrain, rather than the path of least resistance. Nothing great is ever created in your comfort zone. I believe it’s OK to not know the answers, to feel stuck and frustrated; it happens to all of us. What’s not OK is to stay stuck." So when the big punches in the mouth occurred in her business, how did she dust herself down and get back up? And why is her number one piece of business advice "Hire A Cleaner" Well lets find out as we bring onto the show to start joining up dots with the only and only Shaa Wasmund MBE. Show Highlights During the show we discussed such weighty subjects with Shaa Wasmund MBE such as We talk about the difficulties that youngsters now deal with from coming from entitlement.  Shaa shares the lucky breaks that she has had in her life, especially in regards to working with the Genius James Dyson. Why a business becomes more and more successful the more you focus on the value you offer others. Its all about giving. and lastly........ Shaa tells us all why we have to visualise what we want in life and why it so important to get those images in my mind to make them happen.

Jan 06 2020

51mins

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How To Dominate Music Videos

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Introducing Jay Seeney Today's guest joining us on the Join Up Dots show is Jay Seeney. He is the founder of media company Blacklist Productions. A company started to create cinematic videos and beautiful imagery. In just two short years since inception, Jay Seeney has filmed with the best in the Australian Country Music business, directing clips for Lee Kernaghan, the Wolfe Brothers, Andrew Swift, Troy Kemp, Drew McAlister, Benn Gunn, Matt Cornell, Mike Carr and countless other artists. Jay’s video style revolves around highlighting Australia’s best artists in some of the most desirable locations around the country. Credits include: #1 Music Video on CMC Backroad Nation – Lee Kernaghan, #1 – Storm Rollin’ In – The Wolfe Brothers, over 30 music videos on the Country Music Channel Videos have received over one millions views online. Jay is a talented musician, passionate artist and photographer and a highly skilled film maker. So how did he take his passion music and build a business which has transformed his life to where it is today? And if he could give one big piece of advice to every listener of Join Up Dots what would it be? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Jay Seeney Show Highlights During the show we discussed such weighty subjects with Jay Seeney such as: Jay shares how he got the idea for Blacklist Productions due to the cost of making his own videos. He found his own pain point and took action. We talk about the process of trawling through YouTube to find good the stuff that can push you on. It can work, but be very very selective.  Jay talks about the method of finding the right clients for his business that can push his business forward. Scale by using their profile to build your own. And lastly................. Why gaining time in your life is so important especially at the beginning of starting your business. A day per week can be such a huge win.

Jan 03 2020

59mins

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2020 Vision - Happy New Year

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Happy New Year everybody, and thanks for listening to Join Up Dots. So 2019 has come and gone, and now the new decade is rolling into place. Is it going to be a good one, or is it simply going to be more of the same for you? Well. i can promise you that for me, the passion has never been higher to make a difference in your lives. You have been listening to Join Up Dots for six years now, and many of you have started your own businesses and are living very different lives because of us. But not enough for my liking. In fact i would say that this has been the biggest disappointment to what I have achieved through the show. Yes, my life is amazing and stress-free, but I haven't quite got you guys to see how easy it is to start building online income and create your dream-life. I think at its core, people cant see the opportunities that are all around them. They cant see that they dont actually have to create a huge business that seems daunting from the outset. But i believe now (and i didn't for many years) on creating a business that is the smallest possible, whilst providing the most the value and income back to you. I call it "Anti-scale" - having the ability to make the most of the customers you already have in your life, and all around you. How do you make them come to you in every increasing numbers in the easiest way possible? How do you make a business that doesnt drive you into the ground due to effort that it takes to make that money? Does that sound good for you? Well it should do, as there isn't any better way to get that work life balance that people want. So lets make this the best New Year you have possibly had and will ever have.... Until next year which will be even better again. Thanks for listening to the show and all the best David Ralph Join Up Dots

Jan 01 2020

22mins

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#1 Business Coach

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Introducing Daniel Tolson Today's guest joining us on the Join Up Dots show is Daniel Tolson, a business expert from Australia who has learnt the power of selling. He is Australia’s No. 1 business coach and has helped thousands of clients manage their time more effectively, remove self-limiting beliefs and make a lot more money. Daniel’s goal is to show you how to make more sales and a lot more money. As he says "There is nothing worse than worrying about where your next customer is coming from and wondering if you are going to make enough money to survive and with my proven techniques I will help you to stop worrying about where your next sale is coming from. You’ll experience less rejection to your offer, customers will be wanting to buy from you immediately and then they’ll refer you to their family and friends! Now this wasn't something that of course occurred like magic right at the very start. This was something built through the life of hard knocks. As he says "A few years before my birth, my parents lost their farm. The drought hit, the crops died, the markets collapsed and they had nothing to trade. They walked off the land with nothing. After the following years of night shifts packing shelves at the local supermarket and driving buses and taxis, they knew that making a wage would never lead to financial independence. Soon they found themselves in construction. Yet the backbreaking 16-hour days quickly took their toll. How The Dots Joined Up For Daniel At age 9, I started my sales career as a paperboy. My uncle gave me the 3-step sales training; “Here are your newspapers, there’s the door, go make sales!” On the very first sales call, I got my first ‘no’ and the rejection hit me hard. I took it personally and thought there was something wrong with me. I heard ‘yes’ a few times but the pain of the ‘no’ was so bad that I began to self-sabotage and procrastinate.  In the early 1990’s when the construction industry changed, my parents reinvented themselves and as a family, we opened up a pawn shop. We became the local Pawn Stars! For the first 9 years in business, we were amateurs- a regular, uneducated family doing the best we could. With no training, we were just in there giving it a go and we didn’t know any different.  What you need to know about pawnbroking is that it’s one of the most profitable business models in all of history. It works like this: you lend your own money against an item of value for a short period of time and you get a 20% return on your money every 30 days. If the customer doesn’t come back, you keep their goods and sell them. All profit. Zero risks!" So how how did he take this early tuition in business and transform his life to where it is today? And if he could give one big piece of advice to every listener of Join Up Dots what would it be? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Daniel Tolson Show Highlights During the show we discussed such weight subjects with Daniel Tolson such as: Daniel shares the "When Harry Met Sally" method of business....I'll have what she's having. Daniel talks about why he "acts as if now", instead of "fake it until you make it" like so many others. We share the power of the words of Brian Tracey who advises to grow where you are planted. Daniel reveals the reasons why most businesses have to change a minimum of four times before they get the good results. And lastly................. Why it is so powerful and important to get clear on who your customer is an understand what they want right from the very start.

Dec 30 2019

53mins

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Finding Love

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Introducing Sami Wunder Sami Wunder is an internationally-recognized dating and relationship expert who specializes in working with high-achieving women leaders and entrepreneurs to attract their dream man and create a deeply intimate and deeply connected relationship! In the last 4 years, over 150 of Sami’s clients have found their happily-ever- after using Sami's method of soulmate attraction, and countless marriages and relationships have been saved and reconnected. Sami's clients include a Hollywood celebrity, UK TV stars, CEOs, leading entrepreneurs and influencers. She’s been hailed as the “Get The Ring Coach” by the BBC Radio London and the Daily Mail, and her work has been picked up by the Time Magazine, Forbes Magazine and many other publications of global renown. As just one of her clients reveals "Sami literally has changed my life. Her work goes beyond surface level 'tactics' or 'strategies' to attract men - but to deep heart centred teachings where you build on your relationship with yourself and learn how to become an attraction magnet to not only men but to everyone. She connects you to your true self - where you learn the skills of feminine energy and how to break through the blocks that are stopping you from reaching your romantic love dreams." Sami's six-step process to find love, which has seen the dating coach be responsible for 145 engagements in the past three years, allows her clients to change their beliefs, by her belief that as she says 'I don´t believe in rules in dating. I believe that coming from the energy of confidence and clarity is way more powerful for love success for my clients than following any rules.  Sami is based in Europe and runs her heart-centered 7-figure company, where she is blissfully married to the love of her life. They have one son. So why is it that so many people have such a hard time to find the love that they want nowadays? And, was this business the first one she started, or did she stumble into it like so many people when previous incarnations didn't quite work?  Well let's find out as we bring onto the show to start joining up dots with the one and only Sami Wunder Show Highlights During the show we discussed such deep weighty subjects with Sami Wunder such as: Why so many people struggle with finding the right person in their lives due to energy polarity The reasons behind why women look for the safety in a party as much as looks very unlike men. Sami reasons why it is so much easier to find the love of your life when you are young as you are more open minded and lastly.......... Sami shares her story into a life that wasnt right for her, and the transition that took her to become the global love coach.

Dec 27 2019

1hr

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How To Make Your Marketing Efforts Explode

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Introducing Phillip Stutts Today's guest joining us on the Join Up Dots business coaching podcast is the author of FIRE THEM NOW. He is one of the masterminds behind the curtain of political marketing. With more than 20 years of political and marketing experience, Stutts has worked with multiple Fortune 200 companies and has over two decades of experience working on campaigns with billions of dollars in political ad spend and contributed to over 1,000 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns and even three Presidential victories. He founded Go BIG Media in 2015 and has won more than 30 prestigious awards for their work with US Senators, Governors, and Presidential Candidates, including a Pollie Award for Best Digital/Internet Independent Expenditure Presidential Campaign and the Goldie Award for Digital Video Excellence in a Presidential Campaign. Now if that doesn't sound like he has a lot on his plate, then lets tell you he is fighting a rare, incurable disease.  Diagnosed in 2012 with the esophageal disease, Achalasia, he spent five years ignoring it. Frankly, he put his head in the sand, taking medications that did more harm than good, and waiting for the inevitable. Then he woke up and said no more. His mission today is to find a cure and pursue a life of constant growth and giving. And he’s making progress. Stutts has been featured in Inc. and has made more than 200 national TV appearances including Fox News, MSNBC, and CNN. He has been lauded as a “marketing genius” by Fox Business and “the political guru” by ESPN. So what makes a man with so much going on, seemingly crank out even more work, when most people would take a breather and focus on themselves? And where does he see people go wrong in the business world, when it comes to marketing. Speaking the wrong message, or simply directing it at the wrong people. Well lets find out as we bring onto the show to start joining up dots with the one and only Phillip Stutts Show Highlights During the show we discussed such deep weighty subjects with Phillip Stutts such as: We discuss why there is a point that so many businesses go for scale for the sake of it. Is this an ego metric, or pure business requirement? Whether there is a firm reason to only choose to work with people that you personally share the same beliefs with. Phillip shares his personal belief that social media will be crashing in the next five years. and the reasons behind that belief. and lastly...... The reason that marketing should be based around one key concept, and why most businesses fail to see this themselves. How To Connect With Phillip Stutts Website Twitter LinkedIn Return To The Top Of Phillip Stutts If you enjoyed this episode with Phillip Stutts, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Audio Transcription Of Phillip Stutts Interview Intro 0:00 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling in Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host, live from the back of his garden in the UK, David Ralph. David Ralph 0:25 Yes. Good morning to you. Good morning to you and welcome to Join Up Dots. Thank you so much for being here. It's great to have you because I don't like to be on my own. I really don't. But unfortunately, we've got we've got a guy at the other end. And what we've been trying to do in Join Up Dots recently is to vary the kind of content that you really don't know what you're going to get. And so it might be a deep dive on one of the movers and shakers, the billionaires have come and gone in this world. Or it might be somebody doing things that quite frankly, just interest me. And today's guest certainly falls into the latter camp. He's joining us on and Join Up Dots is the author of fire them now. And he's one of the masterminds behind the curtain. Yes, the curtain or political marketing. With more than 20 years of political marketing experience. He's worked with multiple fortune 200 companies and has over two decades of experience working on campaigns with billions of dollars in political ad spend and contributed to over 1000 election and victories. Yes, he's to blame, including hundreds of US House campaigns, dozens of US Senate campaigns and even pre presidential victories. Now he founded go big media in 2015. And as one more than 30 prestigious awards for their work with US senators, governors and presidential candidates. Now it doesn't sound like he's got a lot on his plate. But let's tell you he's also fighting a rare NQ incurable disease diagnosed in 2012 with a software called FZ. Accolades Yeah, he spent five years ignoring it. Now for Petty's head in the sand, taking medications that did more harm than good, and waiting for the inevitable when he woke up and said no more. And his mission today is to find a cure and pursue a life of constant growth and giving and he's making progress. He's been featured on 200 national TV appearances you get the drill is good. Now what makes this man we have so much going on seemingly crank out even more work. But most people would take a breather and focus on themselves perhaps and where does he see people go wrong in the business world when it comes to marketing, speaking the wrong message, or simply directing that message at the wrong people? I think that's pretty good. But let's find out as we bring on to the show to start Join Up Dots with the one and only Phillip Stutts. Good morning. How are you sir? Phillip Stutts 2:48 I am great ever had a crushed it this morning. But studying and reading and I'm ready to go? David Ralph 2:56 Well, as soon as I connected with you, you sounded like a guy that was really ready to go I get some guests, but sort of roll up. And I imagine that they via just rolled up because they're so chilled. Or they're wearing their pyjamas or their you know, you seem like somebody that really wakes up each morning, puts these feet on the floor and goes, let's make this day a day worth living. Phillip Stutts 3:19 I'm Thank you, I appreciate that, I would tell you that I do feel that way I listen. In my business this in the last two weeks, we've had massive challenges. I get super pumped and excited. But roadblocks and challenges. And my what I get excited about is I get to deep dive and solve those problems. So this is kind of your you're catching me in one of these. I'm really excited moments because I'm getting to solve problems. So I know I'm David Ralph 3:48 writing that way. But I use somebody because what I see also on the show is when people are really, really pumped, it's because they're on that wave. And they might have been paddling in the deep for a while sort of biding their time and then suddenly that wave gets him and the momentum builds and bear they are sort of flying towards me. Are you sort of on the top at the moment surfing the cube? I think they say the kids, I think Phillip Stutts 4:13 it's a little bit more complicated. I love you know, people that are listening to this. You hear a lot of guests and they come in and they tell their their victory storeys. Right. Mine is a different storey mine is. In my business, I have pretty much eaten doo doo for the last year and a half. And in trying to build and grow a corporate marketing division, we have a political marketing company that's completely separate from my corporate marketing division. In the last six months, we've it is exploded, we've grown by about 10 times from what we did last year. The problems that I'm seeking to solve are when you scale at that number, when you know how do you scale it that number, I have a model. I've done it before with my political marketing agency where we went from one employee in 2015, we have 27. Now we burned 22,000%. And then I I left the data and running the day to day operations of the political marketing from the open a corporate marketing agency. And we're sort of in the similar path. I like solving the problems of building the team it to me, David, it's all about the team, I if I build a great team, we will serve our clients, we will grow businesses, all those types of things. And so I like I'm in this moment where we're in a transition and we went from startup to you know, we have to optimise and grow with our clients. And so that's the challenge. It took a lot of dirt in my face over the last few months of eating dirt. But it's really going well right now. And now the challenge is how do you grow it and sustain it and sure the clients have had incredible success, and that there's no drop off. David Ralph 6:05 Now I'm going to put a different opposing view towards you only because I'm it's something that I'm interested in at the moment. Vat non the scale, the scale sake, everybody's looking for bigger metrics, and more downloads and more and more fat. And I'm going through a process where I'm thinking to myself, do I need that. And that process is a book that I've been reading called a company of one by Paul Jarvis, where he says one issue, you have pressured once you need to have a lovely life, but also pay all the bills, and vain. Do you need more than that? Would that be a view that you could understand? Or is that a view that is so contrary to the way you operate? You think No, I just want more and more and more. Phillip Stutts 6:52 So I was that person for 10 years, from 2005 to 2015. I was a one man, police consultant didn't own any marketing agencies, advised political candidates, nonprofit, some corporate clients. And what I realised there was a point is great by a great question, because I've never been asked this and I think it's just outstanding. So I i've you know basic was a one man shop at one point I had seven clients, I was making close to seven figures a year, I was I was just incredibly happy and excited and loving life. And then one day for or two of my political clients decided that they didn't want to actually run anymore, or raise money to pay the bills. Two of my nonprofit clients lost their funding. And, and within like, literally one week, I'd gone from seven clients and seven figures, to basically three clients and barely making six figures. And I went that that is a scary situation when it's all on you. And I did a soul searching I mean, I went through years and years of soul searching. And ultimately I found that deep down what's in the fibre of my body is two very important things is that it actually ends up being the values of the of our company. And it is given grow, give more than you take and always be growing. I don't have long vision statements. And I need you know, something mounted on the wall that people see and forget. And three seconds Nope, it's given growth. And for me, that's not I wasn't, I would never in my life, I wasn't always that I'm striving to be that I'm trying to give more than I take, I'm striving to always be growing. But once I understood that that was what drove every fibre in my body, then I put I put all my chips in and said it growth like I've got to be growing I've got it doesn't mean like the company has to 10 x every year and all that stuff. I don't necessarily mean that. But I have to be growing, I have to get smarter, I have to be getting adapting and in taking change. You know, I know you. You love to ask like a great quote, I think Tony Robbins has this great quote, and I would tell you is the quote that sort of defines my life. And it's the quality of your life is in direct proportion to the amount of uncertainty you can comfortably tolerate. And man Does that ring for me because I when when I was a one man shop, I always put myself in comfortable situations trying to maintain my certainty. And when I put myself out there when I took chances, and when I decided I needed to be living more uncertain life and not live as comfortably. That's when massive growth happened in my life. By the way, I fail all the time. Like literally every day, there's a some kind of failure some way. It is not like failure is feedback to me. So like, I'm excited right now because I I'm learning from all of my failures all the time. And when you see yourself, take yourself from a failing position, to growth, to success to overcoming that grit side of things, is like you get so much confidence out of it, you know, you can do anything. So for me personally go back to your question is just not ultimately I was I did that it wasn't a fit. For me. It's a fit for other people. And I love that. But that for me is not not how I think about things. David Ralph 10:24 I've only spoken to you for about the last five or 10 minutes, but you seem to be a man who knows his stuff, you know who you are, and you know what you bring to the table. Now one of the things that interests me with you feel it is the fact being in the political arena, and being a political marketing genius, as they say, there must be an awful lot of business that you don't agree with you can't believe go along with all their political agendas. How do you balance that in your own mind that you're bringing messages to the world that actually go against what your personal beliefs? So Phillip Stutts 11:00 So do you let me ask you this? Do you represent clients? You do consulting things like that? Right? David Ralph 11:05 Yeah, a bit bit here very I try not to. Phillip Stutts 11:08 So with that, in particular, do you? The the companies or the business owners that you've consulted in the past? Do you believe everything they believe? David Ralph 11:18 I don't buy believe it? They're a good person or not? Phillip Stutts 11:22 Man, you just nailed it. And we go from me. So for me, it's easy to have a stereotype and stereotypes are called stereotypes, because they're mostly true. But for me, I've I've been lucky enough to work with people that I truly believe in and want to fight for. Are there people that may not meet everything that I believe in? or want? Absolutely 100%? But do they represent the kind of change that I want to be seen? I don't want to seem to be made. Absolutely. And so I have no friends problem whatsoever. And I'll never apologise for it. David Ralph 12:03 Because if you see these kind of political courtroom dramas, when somebody's standing up defending someone, and I always think to myself, I couldn't do that if I if I knew he was guilty, even if it was my job. I couldn't do that there's no Phillip Stutts 12:18 one could do that formation of America's democracy is that, you know, people have the right, both sides of every argument had the right be made. Who are those people that are going to do that? Listen, I don't think I've ever gone out and defended something I truly thought was immoral or unethical. But at the same time, look, their defence attorneys are people are accused of crimes. If they didn't have defence attorneys, then a lot of innocent people would be in jail right now. So sometimes, the way a scandal in politics is portrayed in the media is is maybe half right, maybe 25%. Right? I believe that politician has every right to defend themselves and get their side of the storey out? Well, David Ralph 13:01 well, let's take away from that into your political journey and your personal political journey. Because I'm always interested in that bit. When the intro is being read. It sounds like all the dots have joined up perfectly. And from the moment that you sort of you came out of the womb, you had a little suit on and a little briefcase, and and off you went a big part of the storey where most people are making it up as they go along. I remember reading Barack Obama's biography and he spent my whole summer getting stoned and drinking beer because he just didn't know what he wanted to be. And you think it's quite obvious, you're gonna be Barack Obama. Have you had those moments in your life when you've been going through college, whatever, and you're really doubting that you're on the right path. Phillip Stutts 13:51 Now? Well, first of all, I didn't even know what my path was until I was 23. I'm sitting here right now, in a T shirt and flip flops. You know, again, still tights, David, you're putting stereotypes on I wear a hat a hat every day, I live on the beach in Florida. And, you know, the last thing I am is probably the stereotype of what you would think of somebody that works in politics is when I was 20, sorry, when I was 22 years old, I had the opportunity to go work on a presidential campaign. And literally as a gopher, and found it to be, always say, working on political campaigns. It's like smoking crack. So stick with me, Okay, I'm ready. Okay. All right, good. Because here's the deal. You go in to a political campaign, and you work 24, seven, there was a three year window in my career where I had 22, total days off, I was, you know, you there is no balance in your life, you are going 1000 miles an hour, 16 hours a day, seven days a week. And All you think about is, I've got to, I've got to get off of this, that I cannot do this, the rest of my life is going to kill me if I continue down this path of working in politics or political campaigns. And then Election Day happens. And then the day after election day, you it's like, you go off the pipe, you fall asleep, you go, Oh, my God, it's over. I'm never doing this again. Thank God Almighty. And then about a week later, you start twitching. And you go, man, I gotta get back on a political campaign because you realise that you'll never feel as passionate about anything in your entire life, as you do in a job where you're fighting to change the way the country they out, you know, outcome or out the direction of the country that you live in. And so for me, you know, it is, you know, every time I always say every time I try to try to get out, they pulled me back in. Because ultimately, I think you need to be in the fight. I think there are a lot of people out there in the world today, that all they do is bitch and moan. And all they do is say how horrible this person is, and that person does. And then you ask, Well, what are you doing to change the system? And you know, the answer is I'm tweeting. Yeah, that is total BS to me. So if you're going to complain to do something about it, well, I'm going to do something about it. I've been doing something about it for 23 plus years now. And I believe that you got to be in the fight if you're going to have if you're gonna have strong opinions. Otherwise, you're a poser. David Ralph 16:27 Yeah, but what you're battling with all the time, and I will reference I don't really use Facebook at all, but I put a post on it the other day, just because something was niggling away. And this is exactly why. Why is it on social media that someone says something offensive, political, racial, and the world sits up and takes notice and thousands of comments and likes come forth. But when someone is doing something great for someone, the community charity the world and need help by gaining shares, likes, it's barely a whisper by get, I hope that we aren't creating a world where the sensational outscores the positive every single time. But I bet we are. Now with you being so passionate, you're obviously thinking that you are doing great stuff. But we all know in the political arena, a lot of that great stuff never comes to fruition. It just kind of gets caught up in red tape. How do you balance Vatican right, your efforts are going into a black hole, but actually are going to get suppressed further down the line. Phillip Stutts 17:27 But let me answer the the Facebook post that you had. I just wrote a piece. I have a subscriber list. And I wrote a piece two weeks ago about the looming social media market crash, I believe that the exact post that you had is the reason social media is going to have a market crash sometime in the next five years. I believe that when everybody is trying to beat their chests and show how important they are, you know, people will say like, literally I know people that live early post I'm against rate, because they want people to clap and bet pat him on the back. And like, Who's for rate? David? Like, I don't understand these things like, yeah, no one's for that. The only reason people posted something like that is that they want people to like them more. And I think it's a, it's the Doom of society, one of the reasons I admire you is that you've kind of sworn off some of that stuff. I'm the same way I post on social, but by the way, I never get on it. I mean, I rarely get on it, because it's so toxic. And when it's so toxic, and I know this these companies, because they've tried to bow to all the censorship calls, that ultimately there is going to be a massive market correction for social and it's coming. The second part is how do you tap into that emotion in a positive way? You know, so one of the ways that we've done it, one of the ways I do it in marketing, and look at me, I'm transitioning. I, one of the ways we've done this is you've seen maybe it's on the American side, maybe it's over on your side of the pond, but you've seen political ads that are negative ads, correct? Yeah, absolutely. Great. Here's what we've done to sort of reverse engineer those. So I've done negative political ads, I've made them I've won awards for them. I've personally, I kind of like them. But when we're working with corporate clients, if you take that principle, and apply it to a company that runs and add a comparison ad, right, we can call it going negative, but it's a comparison at but the comparison at a thins no one and builds stronger and deeper Connexions to the company that is producing the ad by the customer, that is a win all the way around. So it's taking a negative and turning it positive. I'll give you an example. We work for a dietary country dietary food company, they are an eight figure company, this is on the corporate side. Ever, we are I fancy our corporate marketing agency is actually a marketing intelligence and data company because we use data to make all the decisions. And so we went into this, this dietary food company, and we we overlaid their customer base on with, you know, to overlaid all their decisions. And we follow those people for a month. And you can say you did and I'm like, Yeah, everybody does in the data world. But we followed everything I did. And we came back after 30 days, and we had a complete and psychological understanding of their entire customer base. their customer base was 50% vegetarian or vegan, the customer base hated and we found this in the data, they did not like they hated soda. seems obvious. But until you look at the data, and you follow them around, you'd never know. And so we ended up creating ads. And the ads said, you know, don't you know what it was like a crush soda can and it said something to the effect of, you know, don't succumb to the soda industry by these clean unhealthy foods, right? That's a comparison ad. What did that ad do? Well, we also tested it against some positive ads against the top rank positive ad that we tested against it had it at a two x click through rate, and it 20% conversion rate where the customer bought a product based on the comparative ad. Now, no one in that customer base is offended that we went after soda, because everybody in this company's customer base hates soda. So what we did was we use the negative turned it into a positive built a deeper connexion. And we see this over and over and over again, comparative ads on the corporate side, or if done effectively, are the most successful ads, you can absolutely run in this day and age. And that's because you were tapping into the very thing you wrote about in that Facebook ad, but in a different way. And you reorganise it in a different way, and you use it for a positive effect. David Ralph 22:12 Well, okay, we're gonna play some words now, then we're gonna come back to back because I think this is a nice segue into the business element of Join Up Dots is Oprah. Oprah Winfrey 22:22 The way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this. What is the next right move? And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because you know, your life is bigger than that one moment, you know, you're not defined by what somebody says, is a failure for you. Because failure is just there to point you in a different direction. David Ralph 22:53 Why? So taking those words and what you said about the data and the marketing, somebody listening service, they run a small pet shop in Nebraska, we say, and we're thinking I need to know more about my customers, I need to appeal to the right customers. I've tried Facebook ads never got anywhere, is this is something that you know, vape can jump on and take your learnings and transition into their own business, or is this something that literally, you've got to have not the one person shop, but a whole business to have? Phillip Stutts 23:30 So, listen, I think, pursuant to what Oprah was just saying, it is one step at a time, and 90% of times that business owners that comes in, and then talk to me and say we need you to do your marketing, they try to go for the get rich, quick pill. It never works. David, I've heard you say this before you hate marketers, or you hate marketing 95% of business owners hate marketers, or marketing. They look at it as a cost. They look at it as an expense, not an investment. Done, right 90% of your business should be marketing. But because there are so many nefarious characters out there. And there's so many people that see, oh, my God, this guy ran a Facebook page ad I should run a Facebook ad. And I wrote my book called fire them now because I wanted to point out the unethical behaviour of marketers in the industry. What the step by step approach that Oprah talks about in there. For me, it's very simple. Anybody that works with us, any company, they have to undertake this, this, this, we call it the undefeated marketing system, we're going to trade marketing it right now. And it will probably be my next book. But the reason it is because it works, every client that has come in and done this particular step by step process has grown their bottom line, every single one. Now I've had plenty of clients that start the process, and then go, I don't want this, I just want to get rich quick pill, I don't have that they fall off. But the way you do it is you and you must have deep understanding of customer data or your ideal target market, you must get that you must understand what the data says about the way they think they feel, what the top values in life are, how they're motivated, what platforms are on the chronological order of the platforms they visit. And from that, and so you know, whether it be politics with voters, or whether it be you know, corporate marketing with customers, or clients, I've done over 3000 campaigns. And all I've ever done is looked at data and been able to read between the lines to say this is what this means. This is what that means in your data. From that you've got to build a strategic plan, not on a bunch of guesses, but on what the data tells you. So that's step two, then you have to rebrand your company in the way that the customer wants to listen and hear from you. Not in what you just want to say. But what the customer wants to hear. Does that make sense? Not? Yeah, yes. And we know that from the data. Then step four is you go out and you test all the data, all the messages that the data gave us, like the the case study I just told you about, about going negative with the supplement and dietary company. Once we figure out the after we test all these concepts and these messages that the data tell us will work. We've always found what works, what we find in the testing processes, the 10 concepts we test, they all work, but two or three, go crush, I mean, they go through the roof, then you go to the business owner and you go, let's make a real investment in your marketing. Now. The point is, is that marketers have should absolutely should take the risk off the table for the business owner, the business owner should win before the marketer wins. And unfortunately, the way the rule the unwritten rule is now as the marketer gets paid, whether the business owner grows their business or not. And what I'm trying to tell you is the process I just laid out is to how you win back, that game of marketing. In addition, one of the lies I taught so the I talked about the seven lies Digital Marketer selling my book, I'll give you one. And it's counter counterintuitive to what you're probably thinking. But it is this if you are a business owner, and you hire a marketing agency, and that marketing agency says you have to sign a six month, three month 12 month contract. That is unethical behaviour, in my opinion. And 23 plus years of marketing, every contract I've ever signed in the history of my career has been month to month. Why? Because that mark that business, that politician can fire me anytime, if I'm not producing for them. Now, the reason that's important is every month My ass is on the line. And either I'm producing results, or I'm gone. How much faster do I move? And how quickly do I innovate every single day for my clients that that's my mindset. And unfortunately, that is not the mindset of the majority of marketers out there in the world today. David Ralph 28:22 What you're saying makes so much sense to me. But there's also a fear, there's a fear that most peo

Dec 25 2019

53mins

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Recruitment

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Introducing Ellie Dailey Today's guest joining us on the Join Up Dots podcast is a lady who is taking the boring old CV and turning it on its head. She is the founder and CEO of an innovative online recruiting platform— Intro30.com. The platform allows job seekers to record an online video introduction as part of a shareable profile including a resume. It breaks down the first stage of demonstrating enthusiasm, personal care, professionalism live, before they ever get in-front of the recruiting team.  So there's not that shock to the system when instead of a well groomed business professional entering the interview room, you get someone who looks like they have just rolled out of bed. Candidates can then submit these profiles to companies, add them to their resumes and have direct access to the jobs and companies on Intro30. On the demand side, Intro30 will enable companies to view a candidate’s 30-second elevator pitch, search the database by keyword, location or skill set and reach out to learn more about them. Companies can also list their jobs, market them and share them with QR codes, and attract candidates directly. Now this isnt an idea that has just popped into her head, but was probably bubbling around for many years, as she has been a recruiter all over the world, from the UK to the Middle East, to Asia and now Silicon Valley for nearly 20 years. As he says "This has allowed me to gain expertise in a variety of recruiting environments, including banking, sovereign wealth funds, tech, and finance." So was this an idea that many said "This wont work or it would have been done before by someone." And where do people get hung up most in starting their own business, on the doing or the wanting to do it? Well lets find out as we bring onto the show to start joining up dots with the one and only Ellie Dailey Show Highlights During the show we discussed such deep weighty subjects with Ellie Dailey such as: We discuss how people are so much more informal in today's much to chagrin to both Ellie and David.  Ellie reveals how the idea first came into her mind, and the early steps that it took to get it off the ground. Ellie talks about Tim Ferris and the Four Hour Work Week, which is the bible for so many people. and lastly…… We reveal how and why an entrepreneur needs to be so skilled at understanding your own talents.

Dec 23 2019

48mins

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