Cover image of Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture
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Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

Updated 3 days ago

Business
Society & Culture
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From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

Read more

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

iTunes Ratings

28 Ratings
Average Ratings
23
5
0
0
0

Good and Lazy

By Lacks coverage - Nov 22 2019
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Great banter, good humor, notable insights, and it never comes out weekly despite the hosts saying lines like, “Mark, what do you have this week?”

Great stuff

By cgff607 - Oct 04 2014
Read more
Good info each and every time. Thought provoking and forward thinking solutions for media growth.

iTunes Ratings

28 Ratings
Average Ratings
23
5
0
0
0

Good and Lazy

By Lacks coverage - Nov 22 2019
Read more
Great banter, good humor, notable insights, and it never comes out weekly despite the hosts saying lines like, “Mark, what do you have this week?”

Great stuff

By cgff607 - Oct 04 2014
Read more
Good info each and every time. Thought provoking and forward thinking solutions for media growth.
Cover image of Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

Latest release on Dec 21, 2019

The Best Episodes Ranked Using User Listens

Updated by OwlTail 3 days ago

Rank #1: Millennials Say "Out With Blogs, In With Podcasts!"

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Millennials say "out with blogs, in with podcasts!" And...Is TV doomed - thanks to ad blockers? Plus, rants and raves about "lit-bait," the 4-year-old with the most-viewed YouTube channel in the world, and the final word on whether or not removing naked ladies was a smart move for Playboy magazine. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sep 23 2016

29mins

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Rank #2: Is Your Media Business Doomed? Maybe Not...

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Is your media business DOOMED? And...Saturday Night Live says the future of advertising is NOT ads. Plus, rants and raves about the coming collapse in broadcast TV advertising...despite a record year? And the fuzzy math assumptions about ad spend vs. consumption time. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

May 13 2016

28mins

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Rank #3: This American Life's "Serial": A "Golden Age" for Podcasts? No. Here's Why...

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Does This American Life's "Serial" Podcast signal a new "Golden Age" for Podcasting? Nope. Here's why. Also: Why is Beats crushing Bose - on YouTube? Branding guru Tom Asacker and Media Strategist Mark Ramsey go inside media to reveal the ugly truth in Episode 8 of Media Unplugged.

Nov 25 2014

24mins

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Rank #4: What the Amazing Success of Pokemon Go Means for YOUR Media Brand

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What the amazing success of Pokemon Go means for YOUR media brand. And...Amazon wants you to PAY for Podcasts. Plus, rants and raves about the virtual Cheetos museum and how much food gets trashed just because it's "ugly", and what happens when a celebrity with a popular social media identity forgets to edit a sponsored post. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Jul 20 2016

23mins

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Rank #5: Inside the Epic Battle for Media's Future

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Inside the Epic Battle for Media’s Future. And...How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak(?), the "shocking" finding that women over 50 don't believe your ads, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://www.mediavillage.com/article/the-future-of-media-an-epic-battle/

https://www.fastcompany.com/40518124/amazon-go-store-opening

Jan 30 2018

34mins

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Rank #6: Donald Trump's Ten Brand Secrets - Revealed!

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Donald Trump's ten brand secrets - revealed! And... From stodgy magazine to multimedia juggernaut - how The New Yorker did it. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book in just 12 hours, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Feb 08 2016

26mins

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Rank #7: Will Media Unicorns Go Extinct?

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Will media unicorns go extinct? And...Are platform businesses eating the world? Plus, rants and raves on Kanye West, a great X-Files podcast, and the best Super Bowl ad which wasn't even an ad. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Feb 20 2016

29mins

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Rank #8: Look Out! The Attention Economy is Collapsing!

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Look Out! The Attention Economy is Collapsing! And... ABC Family Channel Rebrands as "Freeform" - and Who Cares? Plus, rants and raves on the legacy of David Bowie and Nielsen's desire to spin TV comments on social media into ratings gold. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Jan 25 2016

24mins

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Rank #9: Are Smartphones Killing Websites?

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Are smartphones killing websites? And...Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB), the "Truth Initiative," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://medium.com/bloomberg/smartphones-are-doing-to-websites-what-amazon-did-to-the-mall-d789a6cee119

http://adage.com/article/digital/facebook-losing-cool-teens-pick-youtube-snapchat/313707/

Jun 18 2018

36mins

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Rank #10: Dear Advertisers: Our Audience Numbers Are Garbage

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Dear advertisers: Our audience numbers are garbage! And...The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone parody gadget which earned one startup 1.5 million visitors a day, the Brangelina wax figure divorce, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Important listening if you're a media brand perplexed that greater scale only drives down the value of your reach.

Oct 10 2016

30mins

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Rank #11: The Strategy Behind Amazon's Prime Video

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The strategy behind Amazon's Prime Video. And...MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://www.reuters.com/article/us-amazon-com-ratings-exclusive/exclusive-amazons-internal-numbers-on-prime-video-revealed-idUSKCN1GR0FX

https://www.thewrap.com/how-silicon-valley-helps-explain-movie-pass/

Apr 09 2018

31mins

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Rank #12: Do Influencers Really Influence Anything?

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Do influencers really influence anything? And...Adidas unfriends Facebook - maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://medium.com/21st-century-marketing/its-time-to-address-the-elephant-in-the-room-influencers-don-t-really-influence-anything-or-ee036b4abbb

https://digiday.com/marketing/sources-say-adidas-paused-ads-facebook-reviews-efficacy/

May 15 2018

32mins

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Rank #13: How to Make News Stories Go Viral

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How to make news stories go viral. And...Marriott - it's a hotel chain; no, it's a film studio! And what that means for all brands. Plus, Tom rants about the Punching Pope, and Mark rants about TV's Celebrity Apprentice, and how it's setting back the discipline of marketing by 50 years.

Jan 22 2015

20mins

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Rank #14: Overpriced Shoes? A Hail Mary "Payless"

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Overpriced shoes? A Hail Mary "Payless." And... Will malls look more like...towns? Plus, rants and raves on Youtube "Superwoman" Lilly Singh, Capital One Cafe's, and personalized celebrity videos from Cameo.com. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://www.cnn.com/2018/11/29/business/payless-fake-store/index.html

https://www.axios.com/future-of-malls-retail-columbus-5a46a516-a907-4119-bd97-0d2bd1dab5ae.html

Dec 11 2018

25mins

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Rank #15: Creating Your Own Podcast: A Big Waste of Time?

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Creating your own podcast: A big waste of time? And...NBC/Universal cuts primetime ads by 20% - Should you? Plus rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition by Amazon after being rejected by the Shark Tank crew. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://digiday.com/media/entertainment-news-and-now-sports-inside-cbss-efforts-to-go-over-the-top/

http://variety.com/2018/tv/news/nbcuniversal-nbc-advertising-cut-primetime-ad-load-1202712956/

Mar 04 2018

39mins

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Rank #16: Ep 3 - So THAT'S how Apple Does It!

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A peek behind the curtain of Apple's media mastery - and ABC's Dancing With the Stars finds a new generation of stars...on YouTube. Branding guru Tom Asacker (http://tomasacker.com) and Media strategist Mark Ramsey (http://markramseymedia.com) go behind the media spin.

Sep 22 2014

15mins

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Rank #17: Snapchat goes Big Media and Amazon becomes a Movie Studio

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Snapchat introduces Discover and goes from messaging to big media. And Amazon is making their own original movies, and Hollywood will never be the same. Plus, Tom raves about Taylor Swift's frenzy to trademark catchphrases, while Mark rants about the directionless second season of the Serial Podcast and raves about the fact that the most popular Superbowl commercials never aired on the big game.

Feb 04 2015

21mins

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Rank #18: How to Blow Up Podcasting

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How to blow up podcasting. And...9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

http://www.niemanlab.org/2018/08/podcastings-next-frontier-a-manifesto-for-growth-beyond-the-already-converted/

http://www.niemanlab.org/2018/07/54-newsrooms-9-countries-and-9-core-ideas-heres-what-two-researchers-found-in-a-yearlong-quest-for-journalism-innovation/

Aug 12 2018

53mins

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Rank #19: The End of Authenticity

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The end of authenticity. And...Will Amazon finally make TV's smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micromerchandising, and how Sherwin-Williams is using augmented reality. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://medium.com/s/story/post-authenticity-and-the-real-truths-of-meme-culture-f98b24d645a0

https://mondaynote.com/smart-tv-made-real-by-amazon-5b46cd3ac2b6?gi=23707d532aba

Apr 30 2018

36mins

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Rank #20: Ep 2 - TV shrinks ad revenue. And...Should musicians pay to play the Superbowl?

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Big media companies are relying less on ad revenue than ever before. Why? And how are they making up the difference? Also, should musicians pay to play the Superbowl. Plus rants and raves. Tom Asacker and Mark Ramsey go behind the spin to reveal what's really happening in media.

Sep 05 2014

18mins

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