Cover image of Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

Ranked #1

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Millennials Say "Out With Blogs, In With Podcasts!"

Millennials Say "Out With Blogs, In With Podcasts!"

Millennials say "out with blogs, in with podcasts!" And...Is TV doomed - thanks to ad blockers? Plus, rants and raves ab... Read more

23 Sep 2016

29mins

Ranked #2

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Is Your Media Business Doomed? Maybe Not...

Is Your Media Business Doomed? Maybe Not...

Is your media business DOOMED? And...Saturday Night Live says the future of advertising is NOT ads. Plus, rants and rave... Read more

13 May 2016

28mins

Ranked #3

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This American Life's "Serial": A "Golden Age" for Podcasts? No. Here's Why...

This American Life's "Serial": A "Golden Age" for Podcasts? No. Here's Why...

Does This American Life's "Serial" Podcast signal a new "Golden Age" for Podcasting? Nope. Here's why. Also: Why is Beat... Read more

25 Nov 2014

24mins

Ranked #4

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What the Amazing Success of Pokemon Go Means for YOUR Media Brand

What the Amazing Success of Pokemon Go Means for YOUR Media Brand

What the amazing success of Pokemon Go means for YOUR media brand. And...Amazon wants you to PAY for Podcasts. Plus, ran... Read more

20 Jul 2016

23mins

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Ranked #5

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Inside the Epic Battle for Media's Future

Inside the Epic Battle for Media's Future

Inside the Epic Battle for Media’s Future. And...How Amazon’s New Convenience Store Changes Everything. Plus, rants and ... Read more

30 Jan 2018

34mins

Ranked #6

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Donald Trump's Ten Brand Secrets - Revealed!

Donald Trump's Ten Brand Secrets - Revealed!

Donald Trump's ten brand secrets - revealed! And... From stodgy magazine to multimedia juggernaut - how The New Yorker d... Read more

8 Feb 2016

26mins

Ranked #7

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Will Media Unicorns Go Extinct?

Will Media Unicorns Go Extinct?

Will media unicorns go extinct? And...Are platform businesses eating the world? Plus, rants and raves on Kanye West, a g... Read more

20 Feb 2016

29mins

Ranked #8

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Look Out! The Attention Economy is Collapsing!

Look Out! The Attention Economy is Collapsing!

Look Out! The Attention Economy is Collapsing! And... ABC Family Channel Rebrands as "Freeform" - and Who Cares? Plus, r... Read more

25 Jan 2016

24mins

Ranked #9

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Are Smartphones Killing Websites?

Are Smartphones Killing Websites?

Are smartphones killing websites? And...Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is... Read more

18 Jun 2018

36mins

Ranked #10

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Dear Advertisers: Our Audience Numbers Are Garbage

Dear Advertisers: Our Audience Numbers Are Garbage

Dear advertisers: Our audience numbers are garbage! And...The road to Hell is paved with pageviews. Plus, rants and rave... Read more

10 Oct 2016

30mins

Ranked #11

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The Strategy Behind Amazon's Prime Video

The Strategy Behind Amazon's Prime Video

The strategy behind Amazon's Prime Video. And...MoviePass and the magic power of data. Plus rants and raves about Jesus ... Read more

9 Apr 2018

31mins

Ranked #12

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Do Influencers Really Influence Anything?

Do Influencers Really Influence Anything?

Do influencers really influence anything? And...Adidas unfriends Facebook - maybe your brand should, too. Plus, rants an... Read more

15 May 2018

32mins

Ranked #13

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How to Make News Stories Go Viral

How to Make News Stories Go Viral

How to make news stories go viral. And...Marriott - it's a hotel chain; no, it's a film studio! And what that means for ... Read more

22 Jan 2015

20mins

Ranked #14

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Overpriced Shoes? A Hail Mary "Payless"

Overpriced Shoes? A Hail Mary "Payless"

Overpriced shoes? A Hail Mary "Payless." And... Will malls look more like...towns? Plus, rants and raves on Youtube "Sup... Read more

11 Dec 2018

25mins

Ranked #15

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Creating Your Own Podcast: A Big Waste of Time?

Creating Your Own Podcast: A Big Waste of Time?

Creating your own podcast: A big waste of time? And...NBC/Universal cuts primetime ads by 20% - Should you? Plus rants a... Read more

4 Mar 2018

39mins

Ranked #16

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Ep 3 - So THAT'S how Apple Does It!

Ep 3 - So THAT'S how Apple Does It!

A peek behind the curtain of Apple's media mastery - and ABC's Dancing With the Stars finds a new generation of stars...... Read more

22 Sep 2014

15mins

Ranked #17

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Snapchat goes Big Media and Amazon becomes a Movie Studio

Snapchat goes Big Media and Amazon becomes a Movie Studio

Snapchat introduces Discover and goes from messaging to big media. And Amazon is making their own original movies, and H... Read more

4 Feb 2015

21mins

Ranked #18

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How to Blow Up Podcasting

How to Blow Up Podcasting

How to blow up podcasting. And...9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's... Read more

12 Aug 2018

53mins

Ranked #19

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The End of Authenticity

The End of Authenticity

The end of authenticity. And...Will Amazon finally make TV's smart AND friendly? Plus rants and raves about Ford halting... Read more

30 Apr 2018

36mins

Ranked #20

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Ep 2 - TV shrinks ad revenue. And...Should musicians pay to play the Superbowl?

Ep 2 - TV shrinks ad revenue. And...Should musicians pay to play the Superbowl?

Big media companies are relying less on ad revenue than ever before. Why? And how are they making up the difference? Als... Read more

5 Sep 2014

18mins

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