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We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, we've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Join us every week for short, actionable, and unscalable tactics that you can use in your business today.

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Ryan Born: How To Raise Venture Capital For Your Startup

In this episode, we're joined by Ryan Born, co-founder and CEO of Cloud Campaign to discuss their recent $5M Series A fundraise.  Ryan talks about:Why Cloud Campaign chose to go the VC route vs remain bootstrappedHow to approach a VC and how these firms typically workHow to ensure you have product-market fitWhen you know if it's the right time to hireWhy it's so hard to hire developers right nowAnd much more!--Connect with Ryan on Linkedin. Follow him on Twitter and Medium. --The story behind Cloud Campaign's Series A:Following Significant Growth, Cloud Campaign Raises $5M to Scale, Hire


20 Jul 2021

Rank #1

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Bonus: How To Work With Your Spouse & Not Ruin Your Marriage In The Process

Gavin founded Sendible back in 2009 and after the company took off, Martine quit her teaching job to join him in the company.In this episode, recorded prior to Sendible's acquisition, we talk about:Why Gavin broke the "no friends and family rule" to allow Martine in. Why Gavin created a fake employee and made Martine use her maiden name at work. Some of the mistakes Gavin would've made if Martine hadn't been involved. The rules Gavin put in place to ensure Sendible didn't become a family business. The pros and cons of working with your spouse. And much much more...We want to hear from youSend an email to hello@unscalable.fm or leave us a voice message!Connect with Gavin on Twitter and LinkedIn.


15 Jul 2021

Rank #2

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Giles Palmer: The Story Behind Brandwatch's $450M Exit

In this episode, Gavin is joined by Giles Palmer to discuss the story behind Brandwatch's recent $450M sale to Cision.  Giles talks about:How he celebrated the dealWhy he decided to sell the company after 14 yearsHow the team reacted to the newsHis most challenging period as CEOWhy he loves competitionThe operating system he used to scale Brandwatch to 550 employeesPlus, Giles shares how he used an unscalable approach to maintain a strong company culture.--Giles is the founder and former CEO of Brandwatch, a leading social media listening tool. He built Brandwatch from nothing to a team of over 500 employees with 2000 customers and over $100m in ARR. After launching the company almost 14 years ago, Brandwatch was recently acquired by Cision for $450 million.Connect with Giles on Linkedin and Twitter.--The playbook that Giles used to scale Brandwatch's operations: The Advantage by Patrick Lencioni 


5 Jul 2021

Rank #3

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You're Spoiling Your Customers, Avoid Expectation Bias

We often talk about trust-based marketing and how doing unscalable things to delight your customers can lead to massive gains over time.  But, if you regularly spoil your customers, they suddenly start to expect that level of service or of delight from every interaction they have with you. And this can have the opposite effect.In this episode, we talk about expectation bias and what you can do to avoid it. If you have any questions, we'd love to hear from you! Send an email to hello@unscalable.fm


28 Jun 2021

Rank #4

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Rand Fishkin: Why The Unscalable Things We Do Lead To Massive Gains Over Time

In this episode, we're joined by Rand Fishkin for a candid discussion about his time at Moz, his biggest regret, and how it felt to start over with SparkToro. Rand also talks about:How to build a repeatable flywheel to make marketing a competitive advantageWhy buying ads is just boulder-pushingThe importance of SEO (or lack thereof)His advice on team building (or choosing not to)Plus, Rand shares the unscalable tactics that he is using to fuel SparkToro's growth.--Rand Fishkin is co-founder and CEO of audience research startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.


18 Jun 2021

Rank #5

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Don't Deliver What's Expected, Create An Experience

In this episode, we talk about why it's no longer enough to simply deliver what your customer expected. If you believe in the power of trust-based marketing, you need to find ways to create moments of delight and deliver an experience that makes them want to tell the story. We show you how it's done. The video we discussed on the show:https://fb.watch/5UrSOIGttH/ If you have any questions, we'd love to hear from you! Send an email to hello@unscalable.fm


8 Jun 2021

Rank #6

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Use Second-Order Thinking To Outperform Others

In this episode, we talk about second-order thinking and show you how this mental model can lead to massive gains in the long term, particularly when it comes to trust-based marketing. -- Help Martine answer this week's ice breaker question:https://storyprompt.com/reply/Y76fIrRl7A3F6XscHO1xFor a great resource on this topic:https://fs.blog/2016/04/second-order-thinking/


1 Jun 2021

Rank #7

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Stop Waiting For That Big Customer

In this episode, we reflect on a personal story to illustrate why you shouldn't sit around waiting for that big customer to come along.  Instead, you should be focused on turning your smallest customers into your biggest advocates so they can go out and bring you those whales you're after. If you have any questions, we'd love to hear from you! Send an email to hello@unscalable.fm


26 May 2021

Rank #8

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Bonus: The Real Reason I Sold Sendible

In this episode, Gavin and Martine discuss the recent acquisition of Sendible.After finally closing the deal and making it public, Gavin talks about the thought process, negotiation timeline, and addresses some of the questions he's received since the announcement, including what he'll be doing next.Mentioned in this episode: Gavin's letter to customersGavin's newsletterIf you have any questions about Sendible or the acquisition, we'd love to hear from you!Send an email to hello@unscalable.fm


19 May 2021

Rank #9

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Bonus: The Sendible Founding Story

When Gavin launched Sendible back in 2008, he ran the site off a server he purchased for £10 from his old boss. He plugged it into his home router and Sendible was born! In this episode, Martine and Gavin reminisce about the early days and the challenges of getting a bootstrapped company off the ground.Connect with Gavin:Connect with Gavin on LinkedInFollow Gavin on Twitter  We want to hear from youSend an email to hello@unscalable.fm!


12 May 2021

Rank #10