Localizing in the Mobile-Only China Market, with David Chen, CEO & Co-founder of Strikingly
02:07 Introduction of David Chen03:45 Strikingly's experience in Y Combinator05:00 What is Strikingly05:30 Why Strikingly went to China and their advantages08:40 Build a local presence in the Mobile-Only China market16:31 It took 3 years to launch a local product17:24 How the name 'Strikingly' was born21:10 How Strikingly localized in China26:31 Products’ differences for Chinese and global users30:30 Special needs from Chinese users - WeChat mini program35:39 Regulations of building websites and WeChat mini programs in China36:46 How to hire in ShanghaiMany thanks to our host Oscar Ramos; our guest David Chen; producer Eva Shi; editors David and Geep; ; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/Email us: email@example.com
24 Dec 2019
How to Understand Venture Capital in China with Victor Chao, Partner at SAIF
What factors are RMB investors considering that USD investors are not? What can the difference between Chinese VC firms and American VC firms tell us about the innovation and entrepreneurship lanscape in these countries? As venture capital funding slows down in China, how is this affecting entrepreneurs?Today we are lucky to have the perfect person to answer these questions: Victor Chao, Partner of the RMB fund at SAIF, a leading private equity firm in China. Victor has lived and worked all over the world, and so he has a great perspective on how understanding VCs can help us understand the state of innovation in a country.[1:20] Introducing Victor Chao and his journey to the VC world[6:40] SAIF Partners history and growth[8:11] Difference between private equity (PE) and venture capital (VC) investment strategies[10:20] Difference between American and Chinese PE/VC investment[14:20] What makes the China market unique: speed, mobility, and more[16:55] Who are the investors for USD and RMB funds, and how do they impact investment strategies[22:30] How exits and investing stages differ for USD and RMB funds[25:15] How do different fund types influence what industries investors are looking at[27:14] The RMB investment cooldown in China and how it is impacting investment strategies[30:00] For a PE/VC firm, does size or performance matter more?[32:10] How should entrepreneurs navigate today’s investment landscape[35:40] How can entrepreneurs stand out for investment firms like SAIFMany thanks to our host Oscar Ramos; our guest Victor Chao; editors David and Geep; producers Eva Shi and Matthew Wu; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/Email us: firstname.lastname@example.org
31 Oct 2019
How to Startup, Step 1; with Trevor Owens, Co-Founder of The Lean Startup Machine
Step 1: Validate your assumptions! Startups all over the world make the same mistake; they build a startup based on assumptions, with no data to validate a need. Trevor Owens, Co-Founder of the Lean Startup Machine, and author of The Lean Enterprise takes us through his winning method. His vision: "I want to create more millionaire entrepreneurs; if you really want to start a unicorn, it really helps if you already built a successful company, it really helps even more if you have a few million in your bank." China's start-up scene is energised by top down support and heavy competition. Trevor shares his secret to help startups validate and pivot to beat the competition. The focus is on building a company which impacts your consumers life; the money is a by product, not the goal. Listen in for the lean startup method from the master himself. Show Notes: Jump ahead to topics 2:00 Trevor Owens Intro 7:00 Invalidating ideas using the Lean Startup Method 14:00 Why Trevor has brought LSM to China and why it works so well in China 18:15 China is the only real Silicon Valley Competition 24:00 Lightning round question - How to do the method now 26:50 contact Trevor Owen direct!
20 Nov 2016
Managing from Zero to IPO, with Ben Hu, Co-Founder, CTO and Head of Adult English of Liulishuo
Liulishuo is an AI-powered English language learning platform operated by the AI firm LAIX founded in 2012 and it went public on New York Stock Exchange in Sept 2018. We are lucky to have Ben Hu, Co-Founder, CTO and Head of Adult English of Liulishuo to share the first 6 months of starting the company, their early successes, the growth, as well as his insights about managing a team from 5 to 200 people. “Empathy and strategic thinking together make the management easier.” As of June 30, 2018, Liulishuo has over 83.8 million registered users and 7.2 million average monthly active users in 175 countries. The average daily time per user is 60+ minutes. Show Notes: 0:00 Summary 1:24 Introducing Ben Hu 2:13 What is Liulishuo? 4:25 Artificial Intelligence’s Evolution and Change 6:56 Ben Hu talks about the product launch and first version of Liulishuo 9:05 Length and process from ideation to first launch 10:44 Ben Hu shares about Liulishuo’s beta experience 11:15 Engagement with Liulishuo’s beta user experience 11:55 Metrics used in Early Days 13:19 Ben’s advice for past-Ben, in the Early Days of Liulishuo 15:16 Practices for entering Chinese Markets 19:17 Management in Liulishuo’s expansion 22:10 How Hu developed management skills? 24:00 Decision-making in Management 25:36 Ben Hu’s management framework for unlocking potential 28:34 Exciting technology in Education Space 30:43 Wrapping Up and Closing Thoughts 31:35 Contact Information and Job Postings 31:52 Close Off and Partner Appreciation Feel free to leave a comment! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it! Many thanks to our host Oscar Ramos and guest Ben Hu, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com.
8 Nov 2018
Most Popular Podcasts
How technology is boosting China's creativity industry with Steve Wang, Co-Founder and CPO of Tezign特赞
The increasing demand of mobile UI/UX and the gradual openness of the society to freelancers have led to the rapid development of China's design and creativity industry. Tezign, as a data-driven design platform, helps companies connect and match designers in different scenarios. In this episode, we invited Tezign's co-founder and chief product officer Steve Wang to share his observations in China's design ecosystem and his judgments on future opportunities. He particularly shared how Tezign, as a bridge between foreign designers and Chinese companies, has promoted the development of creativity ecosystems both at home and abroad. Show Notes: 02:06 Steve Wang Introduction 02:53 How Tezign started 03:46 17 Million designers in China 04:10 More designers in tech companies 05:56 The improvement of creativity and design in China 07:00 More foreign designers in China 07:28 Utilizing user data to improve the mobile UI/UX 09:58 What's the motivation for foreign designers to work with Chinese clients 13:19 What are the obstacles for those foreign designers in terms of communication and Tezign's solutions 17:11 Leveraging AI technology and human power 18:30 Are there still opportunities in China design community 21:05 Freelancing industry in China is developing but... 22:15 Supply and demand for freelancers in China 24:20 Contact Tezign Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it! Many thanks to our special host Oscar Ramos and Ryan Shuken, guest Steve Wang, editor David and Geep, organizer Chinaccelerator and sponsor People Squared.
18 Apr 2018
B2B Sales Strategies and Tactics with Jonathan Wu, VP of Sales and Co-founder of GrowingIO
01:59 Introduce Jonathan Wu02:41 About GrowingIO05:23 Why Jonathan started the company08:25 How Jonathan decided to take the sales role09:50 How GrowingIO got the first client, Liepin.com 猎聘12:50 How to train the sales team16:13 It takes 12 months for a new sales person to be mature17:20 How to onboard the clients and understand pain points of adoption21:05 How to select clients23:27 Mature Internet companies build their own data platform26:35 It’s necessary to add services on top of the software29:26 Classify products and services for different clients33:12 How GrowingIO has scaled the sales team36:08 Connect with the decision maker to close the deal37:38 Contact JonathanMany thanks to our guest Jonathan Wu, host Oscar Ramos; ; producers Eva Shi; editors David and Geep; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.comIf you like us, please give us a 5-star review and share with your friends!Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/Email us: email@example.com
20 Dec 2019
China’s Role in 4 Investment Areas with Sean O’Sullivan, Managing General Partner of SOSV
Happy New Year everyone! Today we invited Sean O’Sullivan, Founder and Managing General Partner of SOSV, the fund behind Chinaccelerator, to start the Year 2019 for China Startup Pulse and our listeners. In this episode, Sean shared his experience in China and provided his analysis of the investment trends in biotech, food tech, hardware, and software areas. Also, he pointed out the role of China in the global technology ecosystem and the impact that US-China trade war will have on startups and investors. Sean’s entrepreneur life started in 1985 as a founder of MapInfo, bringing street mapping technology to personal computers. MapInfo went on to become a $200 million public company. He is also the co-creator of the term “cloud computing”. Now, Sean is managing SOSV, a Venture Capital firm which is running 6 accelerators in the world supporting investments in over 700 startups. Show notes: 2:20 What brought Sean to China in the 1990s 3:24 Start in Dalian 6:20 Examples in Food Tech 12:20 Chinese investors’ growing interest in Biotech companies 13:57 Investing in the education industry 16:41 Other important areas in China, such as machine learning 18:57 Hardware accelerator HAX’s Chinese portfolio 21:25 The perceptions of Chinese technologies from investors out of China 24:25 How the US-China trade war impacts the startups and investors 26:38 Sean’s opinions on the fast-growing Chinese software companies such as TikTok 28:10 Sean’s predictions about China in 2019 Many thanks to our host Oscar Ramos and guest Sean O'Sullivan , editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com. Again, thanks to all of our listeners for the support in 2018 and the team is looking forward to providing more insights in 2019.
3 Jan 2019
8Ps of Entrepreneurship, Your Customer Experience Sucks and Simple is Good; 8X8 Speakers Series (3/4) with Alvin Graylin, Neil Liang and Lucas Englehardt
Welcome back! We are heading to the 3rd episode of Chinaccelerator 8X8 Speakers Series with Alvin Graylin, China President of HTC, Neil Liang, Chief Product Officer & Co-founder of The Carevoice, and Lucas Englehardt, CEO of xixilab. Price, Product, Place, Promotion. Sounds familiar? Wait till you see how Alvin raised the bar for this business strategy by doubling it to 8Ps. The path of entrepreneurship, in all its variation, still holds some key principles for those who wish to embark on it. “The simpler u made your customer journey, the more likely your customers will actually repeat that journey,” remarked by Neil. In fact, good customer experience can even be regarded as a baseline that either makes or breaks your business. Finally, Lucas believed in the power of focusing on one thing that works. No buzzwords, no fancy terms. We are going to do things one step at a time and examine for ourselves the beauty in simplicity. Don’t miss out the amazing insights they shared in this episode! Show Notes: [01:50] Alvin’s talk (Alvin’s presentation slides: https://www.jianguoyun.com/p/DSzVz24Qrai4Bxii1LQB) [12:43] Neil’s talk (Neil’s presentation slides: https://www.jianguoyun.com/p/De8gdOAQrai4BxiY1bQB) [19:19] Lucas’s Talk (Lucas’s presentation slides: https://www.jianguoyun.com/p/DZJhjl4Qrai4BxiT1bQB) Many thanks to our speakers Alvin Graylin, Neil Liang and Lucas Englehardt, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com. If you like us, please give us a 5-star review and share with your friends! Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/ Email us: firstname.lastname@example.org
18 Apr 2019
Startup like a rolling stone; trailblazing within the China music and event industry with Archie Hamilton founder and CEO of Split Works.
Building something that doesn't exist is what some entrepreneurs thrive on. The risk, challenges, and potential drove Archie Hamilton to pioneer an entire industry in China. Archie Hamilton founder and CEO of Split Works, started in 2006 to help build the music festival industry in China. Realizing that there was no audience here, he started to make up the rules and fought to understand his audience while learning how to survive, and built one of the greatest music festivals in China. We talk with Archie about what it was like to jump into China, risking it all to build an international music festival scene. Archie talks about how to make up your own rules, be lean, and how the hard lessons of China business made him a better CEO. This is a great episode for the dreamers and believers who want to build their own empire in the East. Thanks as always to our sponsors Chinaccelerator, People-Squared, and our syndication partner Technode. A huge thanks to our Producer, Vivian Law and Production Editor David Xu, and finally our listeners –Thank You!
26 Dec 2016
The Rise of Fintech with Wei Hopeman, Co-Founder and Managing Partner of Arbor Ventures
Fintech has come a long way in China, from barely being recognized to one of the fastest growing markets in the region. As the world’s leader in Fintech technology, China is a breeding ground for Internet finance companies, and accordingly, investment in the industry. With millions of users and an ever-growing number of fintech unicorns, the future of Internet finance looks exceedingly bright in China. Today, we present another special episode recorded live at RISE Conference 2018, where Oscar Ramos sat down with venture capitalist and fintech investor Wei Hopeman. After beginning her career in financial services and investment banking, Wei co-founded Arbor Ventures in 2013, the first VC fund specialized in fintech in the Asian ecosystem. She talks to us about the growth of fintech, the benefits of corporate VCs, and how founders and corporate VCs can improve their interactions with each other, as well as many other topics. Many thanks to RISE Conference 2018 for gathering global elites in Hong Kong and supporting China Startup Pulse to present good quality content for our listeners. Show notes: 1:02 Intro 1:40 How Wei got into financial services 5:20 Going into investment banking 7:04 The growth of fintech in Asia 9:06 The lack of infrastructure in financial services 11:52 Launching fintech in China 14:52 Benefits of corporate VCs 16:42 Key questions a founder should ask corporate VCs 18:05 Key difference between types of VCs 20:36 Educating corporates in working with startups 22:51 Women in VC 29:51 The future of Arbor Ventures As always, thanks to our host Oscar Ramos, guest Wei Hopeman, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website at chinaccelerator.com!
8 Aug 2018
The Challenges of Chinese Companies Going Global, with Omid Scheybani, Former Global Head of Partnerships and Business Development at ofo
Many opportunities and challenges are found in the startup world under the impact of globalization. Today, we have invited Omid Scheybani, former Global Head of Partnerships and Business Development at ofo to share the challenges of Chinese business going international from the perspective of management, product and brand, and also opportunities for overseas talents working in China. Ofo is a leading bike sharing company in China, which was valued at up to $2 billion and had over 62.7 million MAU (monthly active users) in 2017. Show Notes: 0:00 Welcome Back and Introduction 1:50 Introducing Omid Scheybani 2:50 How Omid came to China and why he stayed 4:45 Chinese perceptions on Global Markets 8:15 Chinese Technology Going Global and shift in Chinese exports 12:27 Diversity in Chinese Business and need for International Talent 14:57 Omid’s Advice on working for Chinese companies 17:55 Challenges in Internationalization for Chinese Businesses 19:25 Adapting to Chinese Business Norms and Treatment of International Talent 20:25 Perspectives of Chinese products in International Markets 26:34 Lightning Round Questions 29:19 Spread of Chinese Products to Foreign Markets 33:31 Omid’s Contact Information Omid's website: omidscheybani.com Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it! Many thanks to our host Oscar Ramos, Ryan Shuken, and guest Omid Scheybani, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com
19 Sep 2018
What Corporate VCs Get Wrong About Startups with Andrew Gaule, CEO of Aimava
One way for startups to grow or even exit is to work with corporates. Are corporates looking for financial return or strategic values while working with startups? For entrepreneurs, what are the challenges and opportunities to have corporates as their shareholders? How do overseas corporates see the chances in China? In this episode, we invited Andrew Gaule who has almost 20 years experience in Corporate Venture Capital (CVC) to analyze both sides of the table and delivered insights and suggestions for corporates and startups. Show notes: [1:10] Introducing Andrew Gaule [4:57] The land of corporate venture capital (CVC) [7:50] Challenges to have corporates as shareholders [11:13] The motivation of CVC - financial return and strategic values [19:15] How to protect startups’ advantages [21:50] Things that CVC are doing wrong when approaching startups [24:10] Corporates to think about China [28:30] How to leverage the innovation in China for the rest of the world [32:40] Challenges of CVC in China [38:08] Concerns for startups to work with Chinese investors [39:24] The impact of Trade War Many thanks to our host Oscar Ramos, guest Andrew Gaule, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com. If you like us, please give us a 5-star review on the podcast platforms and share with your friends! Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/ Email us: email@example.com
31 Jan 2019
What’s Next for Ctrip (Trip.com Group) with Margaret Feng, Head of Innovation
01:16 Innovation in the US and China04:39 The landscape of the travel Industry in China06:54 Chinese innovation with global potential07:49 Exciting travel innovation practices10:20 Hype around new technology11:30 China as the early adopter market13:40 Exploring offline activities14:07 Acquiring customers in lower tier cities18:13 From “Ctrip” to “Trip.com Group”19:30 Ctrip expanding to emerging markets20:25 The collaboration models with startups23:12 Running pilots26:03 Pilots in B2B space27:24 User experience29:40 Early stage investmentMany thanks to our host Oscar Ramos, our guest Margaret Feng, producers Eva Shi and Matthew Wu, editors David and Geep, organizer Chinaccelerator, and sponsor People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.comIf you like us, please give us a 5-star review and share with your friends!Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/Email us: firstname.lastname@example.org
21 Nov 2019
Riding that Bitcoin Wave; with Arthur Hayes, CEO & Co-Founder of Bitmex
Founders talk about hard work, as much as good luck. This week, Arthur Hayes, Co-Founder of Bitmex, tells us why to build something that makes money right away, the importance of having supreme confidence in your own vision as an entrepreneur, and cuts right to the core of what bitcoin enables the World to do -financial inclusion and more open trade. From a corporate banking background, to being awarded Asia's No.1 Tech Startup in 2016, Arthur shares why Asia innovates so well and explains how bitcoin is just the first contender in a future made up of digital currency. Thanks as always to our sponsors Chinaccelerator, People-Squared, and our syndication partner Technode. A huge thanks to our Producer, Vivian Law and Production Editor David Xu, and finally our listeners –Thank You!
14 Sep 2016
Throwing Parties For a Living, with Stephane de Montgros, Co-Founder of Riviera Events & The Hotelier Awards
Start-ups aren't all tech nerds and T-shirts; some evolve into elegant and classy enterprises, paid to essentially throw glitzy parties from the rooftops of China's hottest cities. This weeks guest, Stephane de Montgros, shares how he uprooted from France, moved to China, and co-founded China’s leading luxury hospitality events management company, Riviera Events, and The Hotelier Awards! Pivoting from a working revenue model which catered for Shanghai's party nightlife, Stephane talks about how he took the risky leap to specialise exclusively on high-end luxury brands, the struggles that came with staying true to an entrepreneur's vision, underlines the importance of building trust and guanxi, and talks about the key reasons for keeping goodwill. Thanks to our sponsors Chinaccelerator, People-Squared, and our syndication partner Technode. A huge thanks to our Producer Vivian Law and Production Editor David Xu, and finally our listeners –Thank You!
29 Jul 2016
Market Localization of the Highest Valued Unicorn with Sam Gellman, First Foreign Employee of Uber China
On this day 2 years ago, China’s ride-hailing industry experienced a major turning point - Didi purchased Uber’s China operations and Uber took a 20% stake in Didi. So far Uber has expanded in more than 449 cities and 66 countries. Today, many companies are still trying to elbow into this crowded industry. In this episode, we are lucky to have Sam Gellman as our guest, the first international Uber employee that took care of the company’s expansion in Asia and China. Sam shared his past experience in redesigning Uber’s playbook to adjust to China’s unique ecosystem, channels for communication and user acquisition. Despite knowing only a bit of Chinese, Sam was assigned to create a Chinese name for Uber. Fortunately, the Chinese name 优步 turned out to be one of the most well-received foreign company names. As the person who worked on market localization for Uber, Sam also shared how they took the company from nothing to a massive exit within 3 years. Also check out Uber CEO and Co-Founder Travis Kalanick's statement on the merger: https://www.uber.com/newsroom/uber-china-didi/ Many thanks to RISE Conference 2018 for gathering global elites in Hong Kong and supporting China Startup Pulse to present good quality content for our listeners. Show notes: Intro 1:44 Coming to Hong Kong with Goldman Sachs 2:40 Scaling Uber to Europe 8:30 The most surprising part of launching in Asia 10:08 Choosing a Chinese name for Uber 12:35 The key lesson learned from Uber 17:31 Having a global footprint while still improving your product 23:31 What’s keeping Sam busy 25:30 As always, thanks to our host Oscar Ramos, guest Sam Gellman, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website at chinaccelerator.com!
1 Aug 2018
Make yourself visible for exits with Benjamin Joffe, Partner at HAX
95% of exits are acquisitions rather than IPO. Also nearly a half of them are before Series B. In today’s episode, we invited Benjamin Joffe, who is a partner at the leading global hardware accelerator HAX and has made nearly a thousand angel investments, to share his insights about exits. Here you can find out the big differences between exits in China and exits in the rest of the world, how Chinese companies develop the acquisition playbook globally and also for entrepreneurs, how you can plan your exits and the better way to integrate yourself into another corporate body. Check out Benjamin’s articles about exits: https://techcrunch.com/2018/07/31/what-every-startup-founder-should-know-about-exits/ Show Notes: [2:02] The reality about exits [3:00] The big differences between exits in China and exits in the rest of the world [4:27] Motivations for Chinese companies to start exploring acquisitions [6:09] Are Chinese companies looking for new things that are not in China [7:52] Specific phenomenon across Chinese M&A activities [11:20] Chinese acquisitions in China [13:09] How founders plan exits [15:28] How founders should change the strategies based on the feedback [17:56] The typical exits happen before Series B [19:19] Sell your company before you close the round or do it right after [21:30] Competitions and options among corporates [24:42] Chances of International corporates seeking M&A opportunities in China [28:27] Founders’ challenges about potentially selling a company to Chinese buyers [32:03] Founders should be careful about the information disclosure in the due diligence process [35:19] How founders make themselves visible to potential buyers Many thanks to our host Oscar Ramos, guest Benjamin Joffe, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com If you like us, please give us a 5-star review and share with your friends! Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/ Email us: email@example.com
14 Feb 2019
Zero to Hero; Wechat Hacks for User Growth; 8X8 Speaker Series (2/3) with Jenny Zhu, Co-Founder of Open Language
Wechat hacks are the new cheat sheet for optimising user and business growth. This week, recorded Live! from Chinaccelerator's 8x8 event in Shanghai, Jenny Zhu, Co-Founder of Open Language, shares how to fine-tune content strategy, avoid cheap tricks, allow users to buy what they love, and the importance of tracking campaigns for sustained growth. Want to join our next September 8X8 event? Then click to join us at Beijing or Shanghai -and all for FREE! This year, 8x8 Shanghai will also capstone NewCo Shanghai, a new kind of event experience -a mashup of an open studio tour and a business conference with the vibe of a music festival. Thanks as always to our sponsors Chinaccelerator, People-Squared, and our syndication partner Technode. A huge thanks to our Producer, Vivian Law and Production Editor David Xu, and finally our listeners –Thank You!
31 Aug 2016
How China's Beating the West in Innovation with Richard Turrin, FinTech expert, author of "Innovation Lab Excellence" and former head of IBM's Cognitive Studio
To many people in the West, China is thought of as a copyer rather than an innovator. However, according to today's guest Richard Turrin, there are many areas in which China is out-innovating even the most advanced Western countries. Richard says "Innovation is really about people and how they relate to new technologies," and in China both companies and people develop and adopt new technologies at an astonishing rate—they are "some of the best users of technology on the planet."This innovation isn't only happening on the tech side, but also in the corporate space. Richard is the former head of IBM’s Cognitive Studio and author of the book ‘Innovation Lab Excellence’, with over 20 years experience in innovation in both China and the West. During this conversation, he also shares insights on why innovation labs become ineffective. Big corporates all around the world are spending massive amounts of resources to connect with startups. Yet, there are still doubts about the tangible impact of many innovation labs.Tune in for a provocative conversation on the mistakes innovation labs make, and the differences in attitude towards innovation in the West and China.[01:24] Intro of Richard Turrin[02:23] Why some Innovation Labs work well and others don’t[03:40] A short History of Innovation Labs[04:09] Why best-practices are more suitable for Innovation Labs than fixed rules[05:27] Are Innovation Labs unable to attain their goal or are they failing to actually set goals?[06:56] How fear of competition is an obstacle to Innovation Labs[10:41] Innovation in China & Difference in attitude towards innovation in the West and in China[12:02] Chinese companies biggest advantages[15:52] The growing trend of Chinese Innovation aimed at the whole World[19:55] The three major reasons why people might not be thinking about China?[25:29] Difference between R&D and Innovation[28:00] Push vs Pull innovation strategy[30:05] Blockchain in China[32:19] People’s Bank of China supported Cryptocurreny[35:17] Message to companies who are not thinking about China[37:43] Contact Information Richard TurrinMany thanks to our host Oscar Ramos, our guest Richard Turrin, editor David and Geep, producer Matthew Wu and Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comIf you like us, please give us a 5-star review and share with your friends!Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/Email us: firstname.lastname@example.org
10 Sep 2019
Understanding Influencer Marketing in China with Hillary Han, Director of iResearch Training Academy
Key Opinion Leaders (KOLs)—or "influencers" as they are often called—are a vital part of online marketing today. And their reach is only getting bigger: According to an iResearch report, last year the number of KOLs in China with a fanbase of over 100k was increased by 51%, of which 23% have over 1 million fans. According to Weibo big data, the KOL market is valued at over 100 billion RMB. The KOL industry in China is more advanced than anywhere else in the world, according to today's guest Hillary Han. Hillary runs a KOL training program at iResearch, one of the country's leading market research firms. In today's episode, we're doing a deep dive into the industry, from the basic concepts, like how brands utilize KOL resources, to practical suggestions about KOL marketing on different platforms. Hillary not only has experience working with many KOLs, but also she is KOL herself, so we're thrilled to have her as our guide to this fascinating topic. Timestamps: [01:30] Introducing Hillary Han [02:30] What is iResearch [03:19] What is KOL [04:18] The importance of KOL marketing [05:48] The differences between Chinese KOLs and Western influencers [07:30] Monetizing your presence on social platforms in China [08:58] KOLs signed with MCNs [10:30] China’s advantage of understanding the KOL industry and the variety of platforms [13:00] Why there is no Youtube in China [14:00] The powerful KOLs in China and how much money they make [16:15] When to use a KOL for your own brand [22:35] How to choose the right KOL Many thanks to our host Ryan Shuken, guest Hillary Han, editors David and Geep, producer Eva Shi, organizer Chinaccelerator, and sponsor People Squared. Make sure to check out our website www.chinaccelerator.com If you like us, please give us a 5-star review and share with your friends! Follow us on LinkedIn: www.linkedin.com/company/the-china-startup-pulse/ Email us: email@example.com Music Credits: Adam Place founder of NUSIC (https://nusic.fm/)
9 Aug 2019