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Entrepreneurship

Leveling Up with Eric Siu

Updated 22 days ago

Rank #35 in Entrepreneurship category

Business
Education
Self-Improvement
Entrepreneurship
Read more

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

Read more

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

iTunes Ratings

272 Ratings
Average Ratings
256
7
2
3
4

Great great great great Great great

By Jesse 1246289525 - Sep 01 2019
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Just a huge fan and these guys give so much value with both of the podcasts!! Thank you!!

Thoughtful, useful, practical sales updates

By napoleon12345678 - Jan 07 2019
Read more
Well done interviews with good business leaders, I always get something useful out of every episode

iTunes Ratings

272 Ratings
Average Ratings
256
7
2
3
4

Great great great great Great great

By Jesse 1246289525 - Sep 01 2019
Read more
Just a huge fan and these guys give so much value with both of the podcasts!! Thank you!!

Thoughtful, useful, practical sales updates

By napoleon12345678 - Jan 07 2019
Read more
Well done interviews with good business leaders, I always get something useful out of every episode
Cover image of Leveling Up with Eric Siu

Leveling Up with Eric Siu

Latest release on Dec 01, 2020

Read more

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

Rank #1: How to Be a Billionaire: Naveen Jain On Taking Moon Shots and Having Audacious Goals

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Hey everyone! In today's episode, I share the mic with Naveen Jain, founder of Moon Express and Viome.

Tune in to hear Naveen share how he is leveraging technology today to address some of the world’s largest problems, why he believes it’s imperative for entrepreneurs to be intellectually curious, and how creating an impact on society rather than focusing on making money is what sets billionaires apart from millionaires.

Click here for show notes and transcript.

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Sep 15 2019

36mins

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Rank #2: How Atomic Habits Author James Clear Went from 0 to 450K Email Subscribers in Just 5 Years

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Hey everyone! In today’s episode, I share the mic with James Clear, author of the Atomic Habits blog post (among many others), as well as author of the Atomic Habits book.   Tune in to hear James share how he grew his email list to 450K over the years, why he chose the title Atomic Habits, and various ways he enforces habits into his life to stay successful.   Click here for show notes and transcript

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Jan 10 2019

43mins

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Rank #3: Master of YouTube Tim Schmoyer Spills His Secrets to Growing a Channel to 60M Views in Just 9 Months

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Hey everyone! In today’s episode, I share the mic with Tim Schmoyer, CEO and founder of Video Creators, which grew out of something organic and is now one of the leading businesses that seeks to help others create financially viable YouTube channels.

Tune in to hear how Tim helped a CEO build a channel that gets 30M views a month from scratch, how he’s helped people further their own lives and careers with his videos, and how you can make money using a number of revenue streams.

Click here for show notes and transcript

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Apr 13 2019

39mins

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Rank #4: How to Find Your Competitors' Ads

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Today I'm going over two different tools that will help you find your competitors' display ads quickly. Unfortunately, I don't know of a tool that will show you Facebook ads, but seeing what Google display ads work well for your competitors can give you really great insight and inspiration.

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May 28 2015

2mins

Play

Rank #5: GE Ep 204 How Daisy Jing Accidentally Became an Entrepreneur and Now Runs a $3M ARR Company

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Hey everyone, today I share the mic with Daisy Jing, CEO of Banish, the natural solution for skin problems.

Tune in to hear Daisy discuss how she accidentally became an entrepreneur and created her own line of skin care products, how she grew her business to $3 million in revenue, how she maximizes YouTube as a marketing tool (and grew her channel to 60M views & 200K subscribers), and the importance of building a community.

Click here for show notes and transcript.

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Jul 04 2019

21mins

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Rank #6: GE Ep 205 Peep Laja On How CXL Captures 150-200 Emails/Day & Generates 100 Agency Leads/Month

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Hey everyone, in today's episode I share the mic with Peep Laja, founder of CXL, the knowledge leader in the optimization space.

Listen as Peep discusses how CXL began as a blog and turned into an agency, how they increased the readership of their blog to 300K per month, the secret to getting an 80% qualified leads rate, why building your email list should be top priority, and how switching from pre-recorded videos to live courses jacked up participation rates by 600%.

Click here for show notes and transcript.

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May 11 2019

28mins

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Rank #7: How to Find Great Web Designers

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Today I've got three different websites and one insider tip for you that will help you find great web designers, which is something people always struggle with.

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May 21 2015

3mins

Play

Rank #8: How Jason VandeBoom Scaled His Small Team to Become a $70M+ Company

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Hey everyone! Today I share the mic with Jason VandeBoom, founder of ActiveCampaign. ActiveCampaign is a customer experience automation platform that has been around for over 15 years!

Tune in to hear Jason give insight on how to scale a team at a small company, where to find outside funding and how he was able to find the right product-market fit, which led to ActiveCampaign’s long-term success.

Click here for show notes and transcript

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, leave a short review here
  • Subscribe to Growth Everywhere on iTunes
  • Get the non-iTunes RSS Feed

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Mar 08 2020

16mins

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Rank #9: How Klipfolio Gets 5K to 6K Trials Each Month Solely From Their Inbound Efforts

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Hey everyone! In today’s episode, I share the mic with Allan Wille, President and CEO of Klipfolio, a dashboard company that seeks to help other companies grow.   Tune in to hear the struggles Klipfolio went through as a company in early days, how their pricing structure differs from competitors in the space, and how all their sales and marketing efforts are inbound. 

Click here for show notes and transcript

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Dec 30 2018

26mins

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Rank #10: GE Ep 101 [2015]: LessAccounting Owner Allan Branch on the Bookkeeping Mistakes Most Startups Make

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Hi everyone, today we're talking to Allan Branch, Owner of LessAccounting. Allan's got an interesting background in marketing and design that led to freelance designing and web consulting that eventually evolved into an accounting software that's remained strong over the years despite it's slow initial growth.

Click here for show notes.

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Jul 14 2017

35mins

Play

Rank #11: GE Ep 209 [2017]: How Jilliene Helman Raised $45M of Venture Capital and Built a Real Estate Crowdfunding Business

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Hey everyone, today I share the mic with Jilliene Helman, CEO of Realty Mogul who was included in Forbes’ 30 Under 30 list in 2015.

Tune in to hear Jilliene share how the JOBS Act inspired her to take the leap from her bank job to starting her own online investing company, her struggles of being a CEO, how she got their first 1,000 customers through Angel pitch competitions, and why she does a micronutrient test once every quarter.

Click here for show notes and transcript.

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Mar 31 2019

22mins

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Rank #12: GE Ep 33 [2014]: How Ari Zoldan Built An E-commerce Juggernaut With Millions In Revenue & 4,566% Growth

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Join me as I talk with CEO Ari Zoldan of Quantum Networks. A self-proclaimed entrepreneur by trade, Ari started his career in telecom and technology and moved into new media. He oversaw the company's growth from a start-up to $50 million in revenue.

Ari is a regular commentator for CNN, Fox News, CNBC discussing cyber security, technology, mobile, entrepreneurship, social media and emerging business trends.

Click here for show notes and transcript.

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Mar 17 2019

26mins

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Rank #13: GE Ep 81 [2015]: How 'Getting Things Done' Author David Allen Grew A Massive Productivity Movement Over 2 Million People Strong

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Hey everyone, today's interview is with David Allen, author of Getting Things Done and leader of the GTD productivity movement. I really enjoyed talking with and learning from David: his productivity advice is timeless, and the fact that he's nearly 70 years old and still wildly passionate about his work and his company is very inspiring.

Click here for show notes.

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Jun 08 2018

30mins

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Rank #14: GE Ep 177 [2016]: How Ryan Blair Took ViSalus from $6M in Debt to $624M in Revenue by Using Challenge Marketing

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In this episode, Eric shares the mic with Ryan Blair, a #1 New York Times bestselling author, serial entrepreneur, multi-millionaire, and CEO of ViSalus.

Listen as Ryan takes us on a journey through his days at rock bottom—poverty, an abusive father, and gang life—to his days as a rockstar living on his own terms. Learn how he started a venture fund called HashtagOne that invests in technologies that they want to learn about, how he bought ViSalus for $75,000 in 2005 and sold it in 2008 for $32 million, and why he says that being a better student than a teacher led to his success.

Click here for show notes and transcript. 

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Jun 23 2019

47mins

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Rank #15: How CanvasPop’s Genius Customer Acquisition Strategy Out-Innovated the Competition

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Hey everyone! In this episode I share the mic with Adrian Salamunovic, co-founder of CanvasPop, a service that lets you create gallery-quality canvas prints.

Tune in to hear Adrian discuss his career path as a serial entrepreneur, including DNA11 in which they turned DNA code into abstract wall-art, how he started CanvasPop with just $35,000 and earned media, and the marketing tactics he's used, such as putting the first 100 customers' prints on a digital billboard in Times Square during the Christmas season as part of their launch campaign.

Click here for show notes and transcript.

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May 25 2019

27mins

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Rank #16: Guillaume Cabane Reveals How 20% of Drift’s Traffic Will Turn into 80% of Their Revenue Down the Road

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Hi, everyone! Today I share the mic with Guillaume Cabane, Vice President of Growth at Drift, a conversational marketing platform that helps you turn your traffic into qualified meetings using their BOTS, 24 hours, seven days a week.

Tune in to hear why a one-size-fits-all approach doesn’t work, how AI is affecting this type of marketing, how pitching specific ideas can double or triple your conversion rate, and why he tells potential customers their lead score as a way to draw them in.

Click here for show notes and transcript

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Jan 20 2019

31mins

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Rank #17: Creating an Annual Vision Statement

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I went on a retreat last week with Entrepreneur's Organization, and one of the exercises we did was to set our annual vision statement.

It was a lot of fun, but creating an annual vision statement and putting it somewhere I'll see it every single day helps put me in the right frame of mind for getting things done.

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May 06 2015

5mins

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Rank #18: Why the Hub-and-Spoke Model Is the Most Effective Way to Drive Traffic to Your Website

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Hey everyone! In today’s episode, I share the mic with Jimmy Daly, the Marketing Director at Animalz, a content marketing agency.

Tune in to hear why Jimmy believes the hub-and-spoke model is the most effective for driving traffic and boosting content engagement, how Animalz uses content marketing as their main source for leads and where most companies are missing the mark with content marketing.

Click here for show notes and transcript

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, leave a short review here
  • Subscribe to Growth Everywhere on iTunes
  • Get the non-iTunes RSS Feed

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Feb 23 2020

21mins

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Rank #19: How a High School Dropout Built the Blockchain Site Blockgeeks (& Did 1M Organic Visits in 1 Year!)

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Hey everyone! In today’s episode I share the mic with Ameer Rosic, co-founder of Blockgeeks, an online learning platform that helps you learn blockchain.

Tune in to hear Ameer discuss how he got the idea to create Blockgeeks in order to fill a need for a blockchain resource that didn't exist, what the differences between cryptocurrency and ICOs are, how he went from not understanding bitcoin to building Blockgeeks, and where to go for educational guides and tips on learning more.

Click here for show notes and transcript.

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Nov 24 2018

27mins

Play

Rank #20: GE Ep 116 [2015]: How Foundr Magazine Grew Its Instagram Account From 0 to 300,000 Followers In Just 10 Months [Podcast]

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Hi everyone, today's interview is with Nathan Chan, founder of Foundr Magazine, an app-based subscription publication that features high-quality interviews with entrepreneurs like Richard Branson, Seth Godin, Tim Ferriss, and Barbara Corcoran.

Beyond revealing his process to actually land these interviews with such seeming hard-to-get celebrity-level entrepreneurs, he also reveals the step-by-step process he went through to grow Foundr Magazine's Instagram account from zero to 300,000 subscribers in just 10 months.

Click here for show notes.

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Jun 02 2019

55mins

Play

6 Business Lessons from Tony Hsieh of Zappos (That Made Me A Millionaire)

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Dec 01 2020

10mins

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How Spotify Is Heating Up The Podcast Wars With Its $575M Spending Spree

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Today we are going to talk about how Spotify is heating up deep podcasting Wars with its $575 million spending spree.

Nov 29 2020

7mins

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Biden won the US election but the country is still extremely divided. Here's how marketing made that happen

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Messaging and marketing have a key role to play in the divided political situation in America. In this episode, we explore how Trump uses messaging to spread polarizing opinions, and how news and social media entities are the channels through which these tensions play out. Tune in for all this as well as to learn the importance of being aware of biases in the media we consume.

TIME-STAMPED SHOW NOTES:

  • [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:38] Why America is still very divided based on vote counts.
  • [01:44] BLM vs MAGA and how Trump’s great messaging won him the last elections.
  • [02:49] COVID and examples of Trump’s messaging that polarizes people.
  • [03:55] Competing messages between media organizations and Trump.
  • [04:17] How powerful social media is for spreading polarizing messaging.
  • [05:05] Curating the information we receive and being aware of its influence.

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes

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Nov 28 2020

7mins

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How To Do A Podcast Tour To Promote Your Book

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In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences. Tune in to hear how you can utilize these great resources for marketing yourself!

TIME-STAMPED SHOW NOTES:

  • [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:56] Eric's goals right now with the book and the 12 week period he has laid out.
  • [01:11] Why podcasts? Natural affinity to hosts and guests and huge audiences. 
  • [02:09] Eric's method for finding marketing podcasts to appear on using Chartable.
  • [03:12] Topics to discuss on podcasts; finding enough content to keep it interesting.
  • [04:14] Leveling up within your own business, and then beyond!
  • [04:46] Using Mixmax to evaluate what is working and what is not. 
  • [05:19] Getting placed on big podcasts and staying clear on your goals.

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
  • Get the non-iTunes RSS Feed

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Nov 27 2020

6mins

Play

How I'm Doing Influencer Marketing for My Book, Leveling Up

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In this episode of the daily Leveling Up podcast, Eric talks about the outreach he is doing to market his new book, Leveling Up! You will get to hear about why he thinks that influencer marketing is where it is at currently, and how he is going about these strategies. So to catch all the good stuff about value for money, sourcing influencers and more, join us today!

TIME-STAMPED SHOW NOTES:

  • [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:25] Why Eric is aspiring to influencer marketing!
  • [01:45] How Eric has been finding gamers using Twitter and email. 
  • [02:26] The messaging used to connect and collaborate with influencers.
  • [02:57] The costs involved in this kind of marketing.
  • [03:43] The value that you can get for your money in the influencer space.
  • [04:03] Testing different influences and finding the best route before going all-in.
  • [04:54] How to support Eric and his new book!

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes

Connect with Eric Siu: 

Nov 26 2020

5mins

Play

Is Amazon's Foray Into Pharma A Good Or Bad Decision?

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Today we are going to talk about how Amazon is continuing to dominate the world and how they're getting into pharma and continuing to eat everyone's lunch.

Nov 25 2020

7mins

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Bitcoin is SKYROCKETING - Why It's Here To Stay

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Today, we are going to talk about how Bitcoin is continuing to skyrocket and why it's here to stay. So as of this recording, Bitcoin is at about 18.5 K right now, which is an all time high, but the, I think there's a couple of things to look at here. In this episode we'll dive in and talk about both sides.

Nov 24 2020

7mins

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How To Create A Community of 60,000+ Strong And Use It As Your Secret Weapon (With Lloyed Lobo from Boast AI and Traction Conference)

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If you want to build a community you have to focus on how you can provide value to them, but once you have one you can save a lot of money on marketing. Connecting people is Lloyed Lobo’s superpower, and today we talk to him about how he built a community of over 60,000 people and the returns this investment of his time is producing. Lloyed is Co-Founder and President of Boast.AI, and he is also one of the Co-Founders of the amazing Traction Conference. Before getting into the topic of community, Lloyed gives us the rundown of how Boast fuels the growth of innovative companies by automating R&D tax applications and more. From there, Lloyed talks about how the aims at Boast, to serve their clients, grew into early community-building events that evolved into the Traction Conf. We hear tips and tricks from Lloyed about the best ways of building a community, key learnings he had on his journey, and about the incredible conference Traction has evolved into. Lloyed highlights that a community-building strategy should only be used if you are prepared to give without expecting anything in return and if connecting people is truly your passion. For all you need to know about bringing people together and the power of leveraging networks as a secret marketing weapon, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [01:04] An overview of Boast’s services automating R&D tax applications and more.
  • [00:40] How the mission to expand Boast and build a community birthed Traction.
  • [04:36] The complexities of the R&D tax credit system in the U.S and Canada.
  • [09:50] How Boast is using a fund to offer R&D returns quarterly.
  • [11:12] Boast’s model for making money by taking a percentage of R&D returns.
  • [11:35] Key learnings Lloyed had on the road to building Traction.
  • [16:36] The last few years of Traction, how it has evolved and what it involves.
  • [17:35] How Lloyed built Boast and his community using a philosophy of giving, not marketing.
  • [19:43] The time it took to build Traction from its less formal stages to where it is now.
  • [20:01] Community building tips: Email lists, in-person events, cadence, and a passion for connecting.
  • [23:30] The return on investment of building a community.
  • [24:47] The key to building a successful business and the steps to building a community.
  • [28:28] Using Nir Ayal’s Hooked model to keep communities engaged.
  • [29:39] Lloyed’s favorite book and different sources he gets his knowledge from.
  • [31:07] Brilliant webinars Lloyed has recently engaged with.

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
  • Get the non-iTunes RSS Feed

Connect with Eric Siu: 

Nov 23 2020

33mins

Play

Why I'm Writing My Book, Leveling Up

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As Eric prepares to release his new book, Leveling Up, he takes this opportunity to spill the beans on his inspiration and motivation for writing it! Eric talks about the time he has spent on its creation over the last five years, the publishing model he selected, and how he aims to tap into the discourse around habits, with his own take on improvement and and progress. Tune in to hear it all from the man himself! 

TIME-STAMPED SHOW NOTES:

  • [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:25] When the book was started and the time it has taken to write it.
  • [01:22] The reason that Eric decided to write and publish Leveling Up
  • [02:35] Servicing the huge gaming community across the world!
  • [03:23] The idea of the 'power-up', and relating it to the conversation around habits.
  • [03:41] The main goal for the book: Refining the messaging and helping people.

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
  • Get the non-iTunes RSS Feed

Connect with Eric Siu: 

Nov 22 2020

6mins

Play

I Blew $200k Trying to Start a Coaching Program

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In this episode, Eric shares the lessons that he learned from losing $200,000 trying to start a coaching program. He talks about not having sales nailed down, why good marketing alone is not enough to sell a product, and other key lessons he learned from this loss. To hear more, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:38] The benefits of doing a post-mortem after you complete a project.
  • [01:10] What prompted Eric to start a training program when the pandemic hit. 
  • [01:50] How the campaign for the program was received.
  • [02:15] The problem Eric faced by not having a sales team for the program.
  • [02:50] Some of the things that went really well for Eric.
  • [03:50] Lessons learned from the failure of the training course. 
  • [05:27] If you don’t have passion for your product, don’t pursue it.

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
  • Get the non-iTunes RSS Feed

Connect with Eric Siu: 

Nov 21 2020

6mins

Play

How Fortnite & MrBeast Rake In The Cash By Giving Away Free Content

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In this episode, Eric talks about giving away free content and why it can be such a successful business model. We hear about some examples of brands who have done this and why delaying gratification, if you can, will help you win.

TIME-STAMPED SHOW NOTES:

  • [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:22] What Eric means by “the business of free content”.
  • [00:50] Fortnite’s business model, giving away free content, and why this is so effective. 
  • [02:14] If possible, try to prolong giving away free content as long as you can.
  • [03:02] How MrBeast has leveraged the free content model successfully.
  • [04:10] Eric’s approach to monetizing Leveling Up and Marketing School.
  • [05:12] Deferring gratification will put you in a better spot than most. 

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
  • Get the non-iTunes RSS Feed

Connect with Eric Siu: 

Nov 20 2020

6mins

Play

The Investor's Secret To Success With Business

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In this episode, we talk about the importance of being patient in business. As entrepreneurs, it is easy to fall into the comparison trap and want to move as quickly as possible. Eric talks about the similarities between compound interest and business success and why a slow and steady approach is the best-kept secret out there. 

TIME-STAMPED SHOW NOTES:

  • [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:29] The comparison trap that many entrepreneurs tend to fall into.
  • [01:27] Avoid comparing yourself with someone who has been in business for longer than you. 
  • [01:40] The magic number of years it takes to really see success and gain traction.
  • [03:08] Experience compounds in the same way interest does, so be patient!
  • [03:53] What Eric has learned from trying to achieve things too quickly.
  • [04:59] There is no such thing as quick success, despite how it may appear. 
  • [05:39] Pre-order Eric’s book from your favorite bookseller.

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes

Connect with Eric Siu: 

Nov 19 2020

6mins

Play

How Metadata Can Be Your Demand Generation & ABM On Autopilot (with CEO Gil Allouche)

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Nov 18 2020

20mins

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Hire This Type of Marketer And Your Business Will Explode

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Welcome to Growth Bites, a shorter format of Leveling Up, where Eric provides daily insights to help you step up your game. In this episode, we talk about why copywriters are the best hire you can make, the contributions they make to your business, and where to find the best ones in the business. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:52] Why Eric believes the best hire you can make is a copywriter.
  • [01:18] Hear about some of the skills that copywriters have. 
  • [02:11] Eric’s positive experience of working with copywriters.
  • [03:25] Some of the best copywriting books out there, according to Eric.
  • [03:53] Words are what help products to sell.
  • [04:25] Advice for those looking to find the best copywriters out there. 
  • [05:30] How to get your hands on the first chapter of Eric’s upcoming book.

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes

Connect with Eric Siu: 

Nov 17 2020

5mins

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How Levels CEO Sam Corcos Did 1000s Of Customer Development Calls To Create A Killer Community (And Why Health Optimization Is The Next Big Thing)

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Although it is easy to get caught up in the latest health fads, like green juices or bullet coffees, they may not be the best for your body. Levels, a real-time dashboard for your body’s metabolism, gives customers personalized insights into how food affects their body and overall health. The company’s Co-Founder, Sam Corcos, joins us today for a behind-the-scenes look into this fast-growing health optimization platform. We kick off by hearing about their incredible approach to customer development, where Sam has had a super hands-on role. Here, he unpacks the importance of truly understanding your customers’ needs. Sam shares some of the client personas they have uncovered and how this has shaped their approach to problem-solving. We also get into how Levels' hard and software works and the contextualization layer that they add to the information provided by the CGM, the glucose levels monitor typically used by diabetes patients. Our discussion also covers the content creation strategy the company utilizes, some of the key information they have uncovered through their extensive customer development calls, and the importance of pursuing product to market fit through iteration and incorporating customer feedback. This is a great conversation about one of the most exciting health care optimization platforms we have seen in ages, so be sure to tune in today!  

TIME-STAMPED SHOW NOTES:

  • [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:21] An overview of Levels and how Eric found out about the dashboard.
  • [01:46] Levels’ decision to make thousands of customer development calls and the outcomes.
  • [03:36] What Sam means by ‘jobs to be done’ and how it relates to problem-solving.
  • [05:00] Understanding success criteria and the relationship it has to greatest results.
  • [06:14] The results that high performers and founders typically hope for from Levels.
  • [08:07] How Peloton users and intermittent fasting practitioners became typical Levels users. 
  • [09:16] Why customer development has to be adaptable and flexible.
  • [09:47] Insights into the CGM and why it is important to monitor glucose levels. 
  • [11:59] Why Sam believes that metabolic dysfunction is the biggest health crisis of our time.
  • [13:03] Lifestyle factors that affect health, like sleep and activity post meal-times. 
  • [13:51] Hear about the difference between Levels and an ordinary CGM.
  • [14:51] How the Levels hardware works and the filament that goes under your skin.
  • [15:39] Levels’ business model, how the company generates profits, and pricing.
  • [17:15] SEO strategies and content creation; Levels’ unique approach.
  • [20:04] Levels’ current content creation targets and budget.
  • [21:30] How Levels has been able to grow despite not having a marketing team.
  • [22:50] The rationale behind having an application process before getting to use Levels.
  • [24:47] Key questions that Sam and the Levels team have in their customer development stack.
  • [26:19] Some company numbers: Capital raised, revenue, and team size.
  • [27:58] How Sam manages to read two books per week!
  • [29:43] Other apps and tools (besides Levels) that are in Sam’s health stack.
  • [30:46] Sam’s must read books and finding him online.

Resources From The Interview:

  • Kevin Rose 

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes

Connect with Eric Siu: 

Nov 16 2020

32mins

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How Jeff Lerner Went From Struggling Pianist To Creating A $20M+ Year Business In 16 Months

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Today’s episode is packed with examples of the mental models and high-level strategies required to get to the top in the entrepreneurial world. Joining us on the show is Jeff Lerner, the co-founder and CEO at ENTRE Institute, an online community of entrepreneurs and life-long learners who get access to the training, support, and inspiration to succeed in online business. Jeff talks to Eric about settling his nearly $500,000 debt, hitting rock bottom, investing his last money into courses, and picking up momentum after getting involved with affiliate marketing. After founding and building a successful digital agency, Jeff realized that there was a better business model through which to serve his customers, leading him to start a new company – ENTRE Institute. Here he continues to leverage his customer acquisition skills, empowering people to achieve the life they always wanted. Tuning in, listeners will hear what his introductory course costs and what you can expect to learn about working on yourself and your personal relationships before expecting to make an impact on society and benefit financially. Jeff talks about the institute’s exponential growth, what learning to play the piano taught him about life and business, the principles of successful affiliate marketing, and why you have to slow down to speed up. 

TIME-STAMPED SHOW NOTES:

  • [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:55] The story of how Jeff managed to turn $495,000 in business debt around. 
  • [02:32] How in 2008 Jeff used his last money to invest in courses and got into affiliate marketing.  
  • [03:10] Starting and building out a digital agency by leveraging his lead-generating skills. 
  • [04:59] Ensuring that you care for people and work hard in the process of figuring it all out.  
  • [06:00] Why Jeff decided to sell his digital agency despite it doing so well.   
  • [07:34] Jeff moved his customer acquisition skills over to a new company that would better serve his customers. 
  • [08:47] How ENTRE Institute helps to empower people and get them to where they want to be.
  • [09:33] Why an agency is a great starter business but might not allow you to grow exponentially.  
  • [10:11] What ENTRE Institute is all about and their business model for making money. 
  • [11:49] Get a sense of what it costs for people to get started with their introductory course. 
  • [13:39] Hear about your degree of impact on yourself, relationships, and the world at large.
  • [14:30] The importance of making people feel better for their interaction with you.
  • [15:22] How the business is doing overall, having scaled a whopping 1800% since inception. 
  • [16:49] Spending a year of putting content out in the market and figuring out who he was. 
  • [18:38] How, from a marketing standpoint, Jeff did so well with a $39 product running ads.  
  • [20:06] The role that dropping out of school and learning to play the piano at 17 had in Jeff’s life. 
  • [22:46] What piano teaches you about mastery, perseverance, and working independently. 
  • [24:39] How affiliate marketing forces you to learn key skills and where to start in this space. 
  • [26:00] The principles involved in building a business on the basis of affiliate marketing.
  • [29:13] Why slowing down to speed up is key to achieving success and mastery in business. 
  • [32:11] Jeff explains why The Fighter’s Mind is the best book for learning about endurance. 
  • [33:29] Hear about Jeff’s upcoming book and his Millionaire Secrets podcast. 

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes

Connect with Eric Siu: 

Nov 11 2020

37mins

Play

The Clever Methods That Rahul Vohra Used To Drive Product Market Fit With Superhuman (Over $51M Raised!)

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Email productivity ranks highly on the list of desirable outcomes for business owners, and today we have Rahul Vohra on the show, the brains behind the fastest email experience available, Superhuman! Rahul explains the philosophy behind the company and why the product has created its own buzz, more than anything. We get into some of the early periods of their story and the work that Rahul did before founding Superhuman too. Rahul does a great job sharing some of the secret sauce that has gone into the success he and his company have experienced, giving a detailed rundown of their marketing funnel and the important conversations he had with customers early on. We touch on the power of word of mouth, gaining the attention of the right investors, and how a history in game design has informed the way that Rahul thinks about email. Their tool is such a great example of finding a need in the market and servicing it with almost pinpoint accuracy, and the way that Rahul and his team have gone about this is truly inspiring, you will not want to miss this!

TIME-STAMPED SHOW NOTES:

  • [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [00:46] Rahul's backstory leading up to his work on Superhuman.
  • [01:23] How Rahul's company, Rapportive, was acquired by LinkedIn. 
  • [04:24] Some interesting financial and business metrics of Superhuman!
  • [06:04] The marketing strategy around the launch and waitlist model of Superhuman.
  • [07:49] The methods that Superhuman used for customer development and how they generated such intense loyalty.
  • [11:30] The power of word of mouth marketing combined with small paid experiments. 
  • [13:04] Efficient customer meetings and injecting a company into the news cycle.
  • [19:21] Clarifying the customer funnel at Superhuman! 
  • [21:00] Rahul's reflections on working with Marc Andreessen.
  • [24:02] Getting the attention of big venture capital firms; different routes to explore. 
  • [27:28] The influence of game design on Rahul's philosophy towards Superhuman.
  • [30:39] The exciting future of Superhuman that has Rahul looking forward!
  • [31:20] Business trends that Rahul is currently excited about as an angel investor.
  • [32:09] The music tool that keeps Rahul on track and productive!
  • [32:32] Two great book recommendations from Rahul.
  • [33:13] Connecting with Rahul online and on social media.

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
  • Get the non-iTunes RSS Feed

Connect with Eric Siu: 

Nov 09 2020

34mins

Play

How To Create A Content Marketing Machine With Melanie Deziel of StoryFuel

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Today we have Melanie Deziel, the founder and chief content officer at StoryFuel, a company that equips marketers, creators, and sales professionals with the skill and strategies that they need to tell better brand stories. Because human beings are storytellers by nature, we connect far better with stories than cold, hard facts, and Melanie helps people to leverage brand narratives to promote their businesses by speaking to people’s emotional side. For her, good content marketing is audience-centered and focuses on their needs and wants, so you should consider content that educates or helps them through a certain process – that’s why good DIY videos get so many views! In this episode, Melanie talks about her background working for large media brands, why she decided to go on her own to pursue entrepreneurship, and the different ways they teach brands about content marketing. She dishes out some tips for finding inspiration and creating captivating brand stories and how they help people to get past their limiting beliefs and start producing the content they have always talked about. Also, be sure to check out her new book The Content Fuel Strategy in which she shares all her expertise and best practices! 

TIME-STAMPED SHOW NOTES:

  • [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [01:52] Melanie’s background in journalism and how she got involved in content marketing. 
  • [02:24] Hear about the big media companies she worked for, including The Huffington Post.
  • [03:00] Discovering that going on her own would offer her far more business opportunities.
  • [03:33] Their focus on educating brands about creating and leveraging content for marketing.  
  • [04:40] How they make their money through speaking engagements, consulting, coaching, etc.
  • [05:53] Where most people fall short with content marketing – not putting the audience first.   
  • [07:12] Why brand stories will always be relevant to the impression we make on others. 
  • [08:20] Examples of how our everyday experiences can be rich sources of inspiration. 
  • [09:08] Using process-focused, ‘how to’ content, and other advice for telling better brand stories.
  • [11:14] The advantages of thinking like a journalist and how to apply it to content marketing. 
  • [12:56] How ‘content therapy’ helps people conquer their limiting beliefs about creating content. 
  • [14:08] Melanie talks about The Content Fuel Framework and what readers will get out of it.
  • [16:07] Hear how the Inbox When Ready plug-in can help you keep control of your inbox. 
  • [17:42] How the books Exactly What to Say and How to Be Antiracist changed her life. 
  • [18:26] The best people to teach you about using Twitter and the entrepreneurial journey.  

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
  • Get the non-iTunes RSS Feed

Connect with Eric Siu: 

Nov 04 2020

19mins

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How Tim Sykes Parlayed His 8 Figure Education Business Into Popular Nonprofit Karmagawa (With Millions of IG Followers)

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Today we have Timothy Sykes on the show! Tim is the CEO of TLC Media, which is an educational community that allows members to interact with the best traders online. Their philosophy is one of transparency and so the experts on the platform, including Tim, show all their wins and losses. Our guest is also the co-founder of Karmagawa, which is a social charity, dedicated to improving living conditions and the environment around the world. Tim currently funnels all of his stock trading profits into this cause and one of his main goals is to inspire and help others to give more! Tim tells us about his approach to the aspects of his life, from being real and leading by example, to differentiating yourself in a market. We also get into some thoughts on going viral and Tim's attitude of experimentation for his wide-ranging ventures. He explains his commitment to playing to his strengths and outsourcing the rest, before we discuss a long term attitude towards success and putting impact over profits. Tim urges listeners to get loud and get attention, and makes a strong case for more honesty in the business and trading worlds. To hear it all from an energetic and impactful figure, join us today!

TIME-STAMPED SHOW NOTES:

  • [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [01:03] Tim's social and charity work and the resultant founding of Karmagawa. 
  • [02:28] The transition Tim made from focussing solely on materialism. 
  • [03:36] The financials around Karmagawa and how it remains possible. 
  • [05:30] Tim's aspirations to inspire others to give more!
  • [07:26] The optics of charity and getting away from looking slimy and fake.
  • [08:52] How Tim stays abreast of all the issues he wants to help with. 
  • [10:34] An overly busy schedule and Tim's continual challenge of keeping up!
  • [12:01] How Tim's educational business operates; the lessons he offers from TLC Media. 
  • [12:59] A look at the growth of TLC Media and the speed at which this happening.
  • [14:09] Tim's focus on his strengths and the employment and outsourcing around those. 
  • [16:20] This moment in history; remote work, considering health, and bringing back morality.
  • [18:31] Tim's daily routine content stack; trading, charity work, eating, and more!
  • [19:56] The pricing at TLC Media for different programs.
  • [20:29] The evolution of Tim's business strategy and marketing plan.
  • [21:20] Changes in the mission and the ongoing task of cutting through the BS.
  • [23:39] Tim's advice for growing your Instagram account and going viral.
  • [27:01] Throwing everything out there to see what sticks; forget about the strategy!
  • [29:19] Impact over profit — gaining credibility through honesty.
  • [30:41] The business trends that have Tim excited right now.
  • [33:47] The media that Tim has recently enjoyed the most.
  • [35:29] Tim's must-read book recommendation: Hit Makers.

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes

Connect with Eric Siu: 

Nov 02 2020

39mins

Play

How Anthony Pompliano Quickly Built A One Man Media Empire With 90M Monthly Impressions (Plus How He Leverages It For Investing & More)

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Humans aren’t unbiased so building a following by being authentic on the internet can lay the foundations for great businesses today. For this episode, we welcome Anthony Pompliano where he speaks about how he built his following, his approach to work and productivity, and how he is choosing to invest his money. Anthony is Founder and Partner at Morgan Creek Digital, the hedge fund which specializes in blockchain technology and digital assets. He also runs a successful content business that includes his YouTube channel, podcast, newsletter, and of course, his Twitter account. Anthony kicks things off by giving listeners some idea of how he grew his audience so quickly. People want to follow those they agree with more than reading so-called unbiased news and this is something Anthony understands very well. We move onto the subject of his fund next and he shares his approach to managing it. Next up, we talk productivity hearing Anthony drill down on his intuitive approach and how he can work such long hours because he truly loves what he does. He also gets into his approach to learning as well as the idea that networking is the common ground between his different businesses. Toward the end of the show, we talk about gold versus Bitcoin and why Anthony is such a big believer in the second, and he also shares more about how he divides his portfolio between Bitcoin, real estate, early-stage investments, and cash. Wrapping up, we talk favorite books, tools, and more, so for a punchy exchange about the value of authenticity, networking, and working hard at what you love to find success, tune in today.

TIME-STAMPED SHOW NOTES:

  • [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
  • [01:00] Anthony’s background and how he got to where he is today.
  • [01:38] How Anthony’s content business makes money through ads, emails, and more. 
  • [03:40] Anthony’s strategy for growing to 100 000 followers on Twitter in his first year.
  • [06:00] Not sounding smart on Twitter and Anthony’s authentic approach to content creation.
  • [07:50] Follower count for Anthony’s YouTube, podcast, and email list.
  • [08:40] How Anthony drives revenue on his podcast and YouTube through ads. 
  • [09:40] Anthony’s take on the one-man media company phenomenon.
  • [12:40] Why Anthony started his rolling fund and what he plans to do with it. 
  • [15:02] Anthony’s enjoyment of what he does and how it influences his work capacity.
  • [16:36] The role of AngelList handling everything on Anthony’s fund’s back end. 
  • [17:31] Anthony’s approach to learning and how it has shifted to being more serendipitous.
  • [18:48] Twitter favorites of Anthony’s and who is well worth a follow.
  • [20:56] Which percent of the 75 000 free readers of Anthony’s Substack convert to paid.
  • [21:46] Monthly download count for the podcast: 2-2.5 million across audio and video.
  • [23:47] How Anthony structures his time between writing, podcasting, calls, his fund, and emails.
  • [25:20] The plan for the collaboration between Anthony and his wife and brother.
  • [26:53] The move toward people appreciating reading the opinions of those they follow rather than news.
  • [28:10] The interconnection and similarities between the different things Anthony focuses on.
  • [30:35] Anthony’s take on Bitcoin versus gold and which one to invest in.
  • [33:46] Real estate, Bitcoin, early-stage investments, and cash: Anthony’s portfolio.
  • [35:30] Anthony’s thoughts on sports car investing and why he sticks to Bitcoin.
  • [37:11] What might happen in the market according to Anthony.
  • [38:39] The most compelling thing Anthony read recently.
  • [39:28] Three book recommendations about how to get rich from Anthony.
  • [40:25] Why Anthony’s favorite tool is walking and the benefits it provides him!

Resources From The Interview:

Leave Some Feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes

Connect with Eric Siu: 

Oct 28 2020

41mins

Play

iTunes Ratings

272 Ratings
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Great great great great Great great

By Jesse 1246289525 - Sep 01 2019
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Just a huge fan and these guys give so much value with both of the podcasts!! Thank you!!

Thoughtful, useful, practical sales updates

By napoleon12345678 - Jan 07 2019
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Well done interviews with good business leaders, I always get something useful out of every episode