There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics. Also on the show is a new TikTok fav to follow, Rocket Shipping. Their CEO Gabe Pankonin joins the show to talk about the nuances of shipping LTL, crappy TMS systems, and how they’re diving head first into content marketing.Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.Show Links:Connect with Gabe Pankonin on LinkedinFollow Rocket Shipping on TikTok, Linkedin and their website.Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics. Also on the show is a new TikTok fav to follow, Rocket Shipping. Their CEO Gabe Pankonin joins the show to talk about the nuances of shipping LTL, crappy TMS systems, and how they’re diving head first into content marketing.Cyberly is sponsored by the Munayyer Group. <a href="https://bit.ly/muanyyer" rel="nofollow" target="_blank">Check out their website</a> to learn more about their premium recruiting services.Show Links:<ul><li>Connect with <a href="https://www.linkedin.com/in/gabe-pankonin-02172b13a/" rel="nofollow" target="_blank">Gabe Pankonin on Linkedin</a></li><li>Follow Rocket Shipping on <a href="https://www.tiktok.com/@gorocketshipping?lang=en" rel="nofollow" target="_blank">TikTok</a>, <a href="https://www.linkedin.com/company/rocketshipping-llc/about/" rel="nofollow" target="_blank">Linkedin </a>and their <a href="https://www.gorocketshipping.com/" rel="nofollow" target="_blank">website</a>.</li></ul>Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on<a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY" rel="nofollow" target="_blank"> Spotify</a> and<a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank"> Apple</a> while catching the video replays on FreightWaves TV.<ul><li>Connect with Blythe via her<a href="http://digitaldispatch.io/" rel="nofollow" target="_blank"> website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li></ul>

How the Top Carriers Treat Digital Marketing

Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy.Connect with Eileen Curran on LinkedinFollow Oddysey Logistics on Linkedin and check out their websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokThe Munayyer Group is a leading recruiting firm specializing in the logistics and technology fields. Whether you're looking for a new job in the industry or you're looking to hire top-tier talent, The Munayyer Group has the network strength to meet your needs. Learn more at munayyergroup.com

Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy.<ul><li>Connect with <a href="https://www.linkedin.com/in/emcurran/" rel="nofollow" target="_blank">Eileen Curran on Linkedin</a></li><li>Follow Oddysey Logistics on <a href="https://www.linkedin.com/company/odyssey-logistics-&amp;-technology/" rel="nofollow" target="_blank">Linkedin </a>and <a href="https://www.odysseylogistics.com/" rel="nofollow" target="_blank">check out their website</a></li></ul>Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on <a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY" rel="nofollow" target="_blank">Spotify</a> and <a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Apple</a> while catching the video replays on FreightWaves TV.<ul><li>Connect with Blythe via her <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li></ul>The Munayyer Group is a leading recruiting firm specializing in the logistics and technology fields. Whether you're looking for a new job in the industry or you're looking to hire top-tier talent, The Munayyer Group has the network strength to meet your needs. Learn more at <a href="http://munayyergroup.com/" rel="nofollow" target="_blank">munayyergroup.com</a>

Global Marketing Strategy with Odyssey Logistics

The Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it's how they value their drivers that keeps that attention from wandering elsewhere.Established in 1935 with more than 85 years in the industry, they know a thing or two about running a recruiting department. Which is why I was stoked to sit down with marketing and social media manager Bianca Sanchez at the beautiful Gaylord Resort in Orlando, Florida. In this interview, we talk about Bianca's struggles and successes with driver recruiting along with using their website and social media content as a recruiting tool.Check out the Hirschbach websiteConnect with Bianca on LinkedinCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

The Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it's how they value their drivers that keeps that attention from wandering elsewhere.Established in 1935 with more than 85 years in the industry, they know a thing or two about running a recruiting department. Which is why I was stoked to sit down with marketing and social media manager Bianca Sanchez at the beautiful Gaylord Resort in Orlando, Florida. In this interview, we talk about Bianca's struggles and successes with driver recruiting along with using their website and social media content as a recruiting tool.<ul><li><a href="https://hirschbach.com/" rel="nofollow" target="_blank">Check out the Hirschbach website</a></li><li><a href="https://www.linkedin.com/in/bianca-blakley-sanchez-90157032?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAbYmBEBRkFjZ78AVO-yASQMecOuRjxw_xQ&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_people%3B7ailiChESTmPQ3NMg%2BUQzA%3D%3D" rel="nofollow" target="_blank">Connect with Bianca on Linkedin</a></li></ul>Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on <a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY" rel="nofollow" target="_blank">Spotify</a> and <a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Apple</a> while catching the video replays on FreightWaves TV.<ul><li>Connect with Blythe via her <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li></ul>

Hirschbach is Not Your Typical Trucking Company

Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us.Connect with Katie McPherson on LinkedInFollow Magnum Transportation on LinkedInVisit Magnum Transporation's websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us.<ul><li>Connect with Katie McPherson on <a href="https://www.linkedin.com/in/katie-mcpherson-02a39075/" rel="nofollow" target="_blank">LinkedIn</a></li><li>Follow Magnum Transportation on <a href="https://www.linkedin.com/company/magnumtransportation/" rel="nofollow" target="_blank">LinkedIn</a></li><li>Visit <a href="https://magnumlog.com/" rel="nofollow" target="_blank">Magnum Transporation's website</a></li></ul>Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on <a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY" rel="nofollow" target="_blank">Spotify</a> and <a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Apple</a> while catching the video replays on FreightWaves TV.<ul><li>Connect with Blythe via her <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li></ul>

Social Media Strategies with Magnum Transportation

Most of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry.Connect with host Patrick Kelley on LinkedinFollow The Produce Industry Podcast on LinkedinSubscribe to the show on iTunes or SpotifyFollow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

Most of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry. Connect with host <a href="https://www.linkedin.com/in/patrick-kelly-73892258?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAw9H5wBrIYVCHwHiZ76Mryl7amGaG5n0w4&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_people%3BUlBdGZz%2FQv2WXtiOJvtT%2BA%3D%3D" rel="nofollow" target="_blank">Patrick Kelley on Linkedin</a> Follow The Produce Industry Podcast <a href="https://www.linkedin.com/company/the-produce-industry-podcast/about/" rel="nofollow" target="_blank">on Linkedin</a> Subscribe to the show on <a href="https://podcasts.apple.com/us/podcast/the-produce-industry-podcast-w-patrick-kelly/id1505238440#episodeguid=0c71eeda-9f55-47cd-80bd-f81f02500a1f" rel="nofollow" target="_blank">iTunes</a> or <a href="https://open.spotify.com/show/2v2MzwstYjwrY3nCOQCpig" rel="nofollow" target="_blank">Spotify</a><a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY" rel="nofollow" target="_blank">Follow Cyberly on Apple Podcasts</a><a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Follow Cyberly on Spotify</a><a href="https://www.freightwaves.com/podcasts" rel="nofollow" target="_blank">More FreightWaves Podcasts</a>

Relationship Logistics with The Produce Industry Podcast

Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company.Connect with James on social media and follow his workFollow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company. <a href="http://poplme.co/04C77F02447080/c" rel="nofollow" target="_blank">Connect with James on social media and follow his work</a><a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY" rel="nofollow" target="_blank">Follow Cyberly on Apple Podcasts</a><a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Follow Cyberly on Spotify</a><a href="https://www.freightwaves.com/podcasts" rel="nofollow" target="_blank">More FreightWaves Podcasts</a>

Cybersecurity basics every company should know

Grace Sharkey

I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight.She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week.How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from FreightWaves The Future of Supply Chain.Follow Grace Sharkey on Linkedin and her work on FreightwavesCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight. She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week. How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from FreightWaves The Future of Supply Chain.<ul><li><a href="https://www.linkedin.com/in/grace-sharkey-31940765/" rel="nofollow" target="_blank">Follow Grace Sharkey on Linkedin</a> and <a href="https://www.freightwaves.com/news/author/gracesharkey" rel="nofollow" target="_blank">her work on Freightwaves</a></li></ul>Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.<ul><li>Connect with Blythe via <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">her website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li></ul>

Grace Sharkey is a one-woman freight show machine

In our ongoing road series, Blythe sits down with FreightWaves creator and host, Mary O'Connell at The Future of Supply Chain conference.Mary was a freight broker for years who joined FreightWaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp.It's a super fun conversation with one of the most interesting creators in freight.Connect with Mary on Twitter and LinkedInSubscribe to Mary's show and newsletter, Check CallCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

In our ongoing road series, Blythe sits down with FreightWaves creator and host, Mary O'Connell at The Future of Supply Chain conference. Mary was a freight broker for years who joined FreightWaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp. It's a super fun conversation with one of the most interesting creators in freight.<ul><li>Connect with Mary on <a href="https://twitter.com/MaryO_119" rel="nofollow" target="_blank">Twitter </a>and <a href="https://www.linkedin.com/in/maryoconnelll1?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABL32FUBPLYMRKEVpmrwFzy_nb6jv4t7XjA&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BfWdekt0fSS2PuCWVji3ZaA%3D%3D" rel="nofollow" target="_blank">LinkedIn</a></li><li>Subscribe to Mary's show and newsletter, <a href="https://www.freightwaves.com/news/tag/checkcall" rel="nofollow" target="_blank">Check Call</a></li></ul>Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.<ul><li>Connect with Blythe via <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">her website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li></ul>

3PL Stories with Mary O'Connell

Craig Fuller

Cyberly has seen a lot of roadshows but none quite like the episode we have for you today…We were honored to host a live show on Day 2 of Freightwaves’ Future of Supply Chain conference located in Rogers, Arkansas.As if hosting a live show isn’t nerve-racking enough, host Blythe Brumleve invited Freightwaves CEO Craig Fuller on the show and he did not disappoint.Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s interesting by itself, the real star conversation of the show is Craig’s disdain for LinkedIn and praise for Twitter as a tool to connect and network with other folks within the industry.Follow Craig Fuller on TwitterConnect with Craig on LinkedIn–but don’t you dare DM him with a lame pitchCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on Freightwaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Cyberly has seen a lot of roadshows but none quite like the episode we have for you today…We were honored to host a live show on Day 2 of Freightwaves’ Future of Supply Chain conference located in Rogers, Arkansas.As if hosting a live show isn’t nerve-racking enough, host Blythe Brumleve invited Freightwaves CEO Craig Fuller on the show and he did not disappoint.Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s interesting by itself, the real star conversation of the show is Craig’s disdain for LinkedIn and praise for Twitter as a tool to connect and network with other folks within the industry.<ul><li><a href="https://twitter.com/FreightAlley" rel="nofollow" target="_blank">Follow Craig Fuller on Twitter</a></li><li><a href="https://www.linkedin.com/in/incab?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAABhFCgBsfTxJRKDd11wwXBpL53Nw9Ogobo&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BoFc31yU%2BRJe9Hkw7cgawFA%3D%3D" rel="nofollow" target="_blank">Connect with Craig on LinkedIn</a>–but don’t you dare DM him with a lame pitch</li></ul>Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on Freightwaves TV.<ul><li>Connect with Blythe via <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">her website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li></ul>

Craig Fuller On Why Twitter > LinkedIn

We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like being on camera? That’s where the power of UGC and freightfluencers comes into play.Also on the show, Ken Kowal of Shipstarter is breaking down logistics content marketing strategies, Tommy and Robert from Get Swift are telling us about their food logistics delivery platform. Then we end the show with some some fun facts about the logistics of tequilaShow Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Ken Kowal on Linkedin and his ShipStarter websiteCheck out Get Swift on YouTube, Linkedin, and their website.Listen to these shows next:Retention is the new recruitingHow to work with Trucking InfluencersThe wild story of Succulent SmugglingThe logistics of championship merchandiseThe logistics of the NFLThe logistics of Mother’s Day flowersThe logistics of racehorsesThe logistics of Calypso Lemonade

We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like being on camera? That’s where the power of UGC and freightfluencers comes into play.Also on the show, Ken Kowal of Shipstarter is breaking down logistics content marketing strategies, Tommy and Robert from Get Swift are telling us about their food logistics delivery platform. Then we end the show with some some fun facts about the logistics of tequilaShow Links:<ul><li>Watch replays of Cyberly on <a href="https://tv.freightwaves.com/cyberly" rel="nofollow" target="_blank">Freightwaves TV</a></li><li>Follow Cyberly’s podcast on <a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Apple</a> or <a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY?si=FK_7hhB3T0ChoKqR9QTEtg" rel="nofollow" target="_blank">Spotify</a></li><li>Connect with Blythe via <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">her website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li><li>Connect with Ken Kowal on Linkedin and his ShipStarter website</li><li>Check out Get Swift on <a href="https://www.youtube.com/channel/UCD5hSI_StoTzllFVu_dSY0A" rel="nofollow" target="_blank">YouTube</a>, <a href="https://www.linkedin.com/company/getswift-co" rel="nofollow" target="_blank">Linkedin</a>, and their <a href="https://getswift.co/" rel="nofollow" target="_blank">website</a>.</li></ul>Listen to these shows next:<ul><li><a href="https://digitaldispatch.io/retention-is-the-new-recruiting/" rel="nofollow" target="_blank">Retention is the new recruiting</a></li><li><a href="https://digitaldispatch.io/how-to-work-with-trucking-influencers/" rel="nofollow" target="_blank">How to work with Trucking Influencers</a></li><li><a href="https://digitaldispatch.io/succulent-smuggling-and-plant-therapy/" rel="nofollow" target="_blank">The wild story of Succulent Smuggling</a></li><li><a href="https://digitaldispatch.io/the-logistics-of-championship-merchandise/" rel="nofollow" target="_blank">The logistics of championship merchandise</a></li><li><a href="https://digitaldispatch.io/the-logistics-of-the-nfl/" rel="nofollow" target="_blank">The logistics of the NFL</a></li><li><a href="https://digitaldispatch.io/the-logistics-of-mothers-day-flowers/" rel="nofollow" target="_blank">The logistics of Mother’s Day flowers</a></li><li><a href="https://digitaldispatch.io/the-logistics-of-racehorses/" rel="nofollow" target="_blank">The logistics of racehorses</a></li><li><a href="https://digitaldispatch.io/the-logistics-of-calypso-lemonade/" rel="nofollow" target="_blank">The logistics of Calypso Lemonade</a></li></ul>

Working with Freightfluencers

Cyberly, meaning to do anything through the internet, covers how the attention and creator economy has evolved in order to help you navigate the digital world within logistics more efficiently. Hosted by long-time B2B marketer Blythe Brumleve, the show appears live on Freightwaves Thursdays at 2pm EST and available on major podcast apps.

Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?” That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at your marketing analytics.In addition to to this topic, we’ve got Sara Graham aka Logistoks, Director of Operations at NFI Industries telling us how she got started sharing freight broker insight over on Tiktok and Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about cargo crime, risk mitigation, and more.Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Sara Graham on TikTok and LinkedInCheck out NFI Industries websiteConnect with Karin Stevens on LinkedInCheck out the Overhaul websiteListen to these shows next:How freight companies should treat SEOHow to stop annoying your website visitorsHow to get started on TikTokFreightvana’s Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and shippersFreight broker sales training with Freight360

Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?” That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at your marketing analytics.In addition to to this topic, we’ve got Sara Graham aka Logistoks, Director of Operations at NFI Industries telling us how she got started sharing freight broker insight over on Tiktok and Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about cargo crime, risk mitigation, and more.Show Links:<ul><li>Watch replays of Cyberly on <a href="https://tv.freightwaves.com/cyberly" rel="nofollow" target="_blank">Freightwaves TV</a></li><li>Follow Cyberly’s podcast on <a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Apple</a> or <a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY?si=FK_7hhB3T0ChoKqR9QTEtg" rel="nofollow" target="_blank">Spotify</a></li><li>Connect with Blythe via <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">her website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li><li>Connect with Sara Graham on <a href="https://www.tiktok.com/@logistoks" rel="nofollow" target="_blank">TikTok </a>and <a href="https://www.linkedin.com/in/saracatherinegraham/" rel="nofollow" target="_blank">LinkedIn</a></li><li>Check out <a href="https://www.nfiindustries.com/" rel="nofollow" target="_blank">NFI Industries website</a></li><li>Connect with Karin Stevens on <a href="https://www.linkedin.com/in/karinstevens/" rel="nofollow" target="_blank">LinkedIn</a></li><li>Check out the <a href="https://over-haul.com/" rel="nofollow" target="_blank">Overhaul website</a></li></ul>Listen to these shows next:<ul><li><a href="https://digitaldispatch.io/how-freight-companies-should-treat-seo-in-2022/" rel="nofollow" target="_blank">How freight companies should treat SEO</a></li><li><a href="https://digitaldispatch.io/how-to-stop-annoying-your-website-visitors/" rel="nofollow" target="_blank">How to stop annoying your website visitors</a></li><li><a href="https://digitaldispatch.io/getting-started-on-tiktok-with-adleaks-luke-kostka/" rel="nofollow" target="_blank">How to get started on TikTok</a></li><li><a href="https://digitaldispatch.io/freightvanas-sales-and-marketing-tips-for-3pls/" rel="nofollow" target="_blank">Freightvana’s Sales and Marketing Tips for 3PLs</a></li><li><a href="https://digitaldispatch.io/how-shay-dixon-uses-social-media-to-connect-with-carriers-and-shippers/" rel="nofollow" target="_blank">Using social media to connect with carriers and shippers</a></li><li><a href="https://digitaldispatch.io/freight-broker-training-that-isnt-a-scam/" rel="nofollow" target="_blank">Freight broker sales training with Freight360</a></li></ul>

Marketing Data That’s Actually Actionable

It’s never been easier to create content online. But with millions of uploads every second of the day, and a fury of spam and bot tactics on the rise, we’re exploring the difficulties of content moderation in order to prevent misinformation and hateful content from spreading throughout the internet.Since it’s easier than ever to create content online, we’re also diving into the creation part of the journey by interviewing long-time driver and truckfluencer, Ingrid Brown.This plus how to avoid all the “should” noise on the internet in order to simplify your marketing plan.Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Ingrid Brown on LinkedinCheck out Back the Truck UpListen to these shows next:Google My Business’ Free Call TrackingAI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingHow to work with trucking influencersMaking trucking cool again with Adam WingfieldTrucking's training problem with Desiree WoodHidden opportunities with retention with Driver ReachGetting Driver Feedback with WorkhoundDrivers deserve more than a social media post

It’s never been easier to create content online. But with millions of uploads every second of the day, and a fury of spam and bot tactics on the rise, we’re exploring the difficulties of content moderation in order to prevent misinformation and hateful content from spreading throughout the internet.Since it’s easier than ever to create content online, we’re also diving into the creation part of the journey by interviewing long-time driver and truckfluencer, Ingrid Brown.This plus how to avoid all the “should” noise on the internet in order to simplify your marketing plan.Show Links:<ul><li>Watch replays of Cyberly on <a href="https://tv.freightwaves.com/cyberly" rel="nofollow" target="_blank">Freightwaves TV</a></li><li>Follow Cyberly’s podcast on <a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Apple</a> or <a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY?si=FK_7hhB3T0ChoKqR9QTEtg" rel="nofollow" target="_blank">Spotify</a></li><li>Connect with Blythe via <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">her website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li><li>Connect with <a href="https://www.linkedin.com/in/ingrid-brown-628b65176/" rel="nofollow" target="_blank">Ingrid Brown on Linkedin</a></li><li>Check out <a href="http://backthetruckup.com/" rel="nofollow" target="_blank">Back the Truck Up</a></li></ul>Listen to these shows next:<ul><li><a href="https://digitaldispatch.io/google-my-business-new-call-history-feature/" rel="nofollow" target="_blank">Google My Business’ Free Call Tracking</a></li><li><a href="https://digitaldispatch.io/ai-tools-to-help-one-person-marketing-team/" rel="nofollow" target="_blank">AI Tools to Help the One-Person Marketing Team</a></li><li><a href="https://digitaldispatch.io/deep-fakes-copy-bots-and-how-artificial-intelligence-will-affect-creators/" rel="nofollow" target="_blank">Artificial Intelligence in Marketing</a></li><li><a href="https://digitaldispatch.io/how-to-work-with-trucking-influencers/" rel="nofollow" target="_blank">How to work with trucking influencers</a></li><li><a href="https://digitaldispatch.io/how-to-make-trucking-cool-again-with-adam-wingfield/" rel="nofollow" target="_blank">Making trucking cool again with Adam Wingfield</a></li><li><a href="https://digitaldispatch.io/truckings-training-problem-with-desiree-wood/" rel="nofollow" target="_blank">Trucking's training problem with Desiree Wood</a></li><li><a href="https://digitaldispatch.io/the-hidden-opportunities-in-driver-retention/" rel="nofollow" target="_blank">Hidden opportunities with retention with Driver Reach</a></li><li><a href="https://digitaldispatch.io/why-you-need-a-driver-feedback-loop-with-workhound-ceo-max-farrell/" rel="nofollow" target="_blank">Getting Driver Feedback with Workhound</a></li><li><a href="https://digitaldispatch.io/drivers-deserve-more-than-a-social-media-post-2/" rel="nofollow" target="_blank">Drivers deserve more than a social media post</a></li></ul>

The Challenges of Content Moderation and Creation

We all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed.  Also on the show, Haley Fazio is breaking down how she plans the live and virtual events for FreightWaves along with Jennifer Karpus-Romain of the TMSA is telling us how she’s revamping a nearly century old association to bring it into the modern age. Follow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

We all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed.  Also on the show, Haley Fazio is breaking down how she plans the live and virtual events for FreightWaves along with Jennifer Karpus-Romain of the TMSA is telling us how she’s revamping a nearly century old association to bring it into the modern age. <a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY" rel="nofollow" target="_blank">Follow Cyberly on Apple Podcasts</a><a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Follow Cyberly on Spotify</a><a href="https://www.freightwaves.com/podcasts" rel="nofollow" target="_blank">More FreightWaves Podcasts</a>

Live Events and Content Distribution

A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.” So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck.Also on the show, we have Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil talking about their new Synergy Diesel Efficient program along with Emily Minor of LRN Corporation to talk about achieving real business results simply by creating an ethical company culture.  Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Austin Johansen on LinkedinVisit the ExxonMobil websiteConnect with Emily Miner on LinkedinLRN's Benchmark Guide to Ethical Company CultureRegister for TMSA’s Webinar on ‘Cutting Edge Trends in Marketing’

A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.” So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck.Also on the show, we have Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil talking about their new Synergy Diesel Efficient program along with Emily Minor of LRN Corporation to talk about achieving real business results simply by creating an ethical company culture.  Show Links:<ul><li>Watch replays of Cyberly on <a href="https://tv.freightwaves.com/cyberly" rel="nofollow" target="_blank">Freightwaves TV</a></li><li>Follow Cyberly’s podcast on <a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Apple</a> or <a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY?si=FK_7hhB3T0ChoKqR9QTEtg" rel="nofollow" target="_blank">Spotify</a></li><li>Connect with Blythe via <a href="http://digitaldispatch.io" rel="nofollow" target="_blank">her website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li><li>Connect with Austin Johansen on <a href="https://www.linkedin.com/in/austincjohansen/" rel="nofollow" target="_blank">Linkedin</a></li><li>Visit the <a href="https://corporate.exxonmobil.com/" rel="nofollow" target="_blank">ExxonMobil website</a></li><li>Connect with Emily Miner on <a href="https://www.linkedin.com/in/emily-miner-ccep-6951b414/" rel="nofollow" target="_blank">Linkedin</a></li><li><a href="https://pages.lrn.com/benchmark-ethical-culture-report?utm_campaign=Benchmark%20of%20Ethical%20Culture&amp;utm_source=pr&amp;utm_medium=release" rel="nofollow" target="_blank">LRN's Benchmark Guide to Ethical Company Culture</a></li><li>Register for TMSA’s Webinar on ‘<a href="https://www.tmsatoday.org/index.php?option=com_content&amp;view=article&amp;id=780:cutting-edge-trends-in-marketing&amp;catid=26:webinar" rel="nofollow" target="_blank">Cutting Edge Trends in Marketing</a>’</li></ul>

Creative Problem Solving

When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion.This plus chatting with Pearl Trans CEO Lorena Camargo on the intricacies of medical shipments and Hawke Media CEO Erik Huberman on what a business needs to know before they outsource their marketing.Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Lorena Camargo on Linkedin, Twitter, and InstagramCheck out Pearl Trans website, Linkedin, and InstagramConnect with Erik Huberman on LinkedinCheck out the Hawke Media website and book, The Hawke MethodSave some cash on furniture with Spoken.ioListen to these shows next:The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your Website

When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion.This plus chatting with Pearl Trans CEO Lorena Camargo on the intricacies of medical shipments and Hawke Media CEO Erik Huberman on what a business needs to know before they outsource their marketing.Show Links:<ul><li>Watch replays of Cyberly on <a href="https://tv.freightwaves.com/cyberly" rel="nofollow" target="_blank">Freightwaves TV</a></li><li>Follow Cyberly’s podcast on <a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Apple</a> or <a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY?si=FK_7hhB3T0ChoKqR9QTEtg" rel="nofollow" target="_blank">Spotify</a></li><li>Connect with Blythe via <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">her website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li><li>Connect with Lorena Camargo on <a href="http://www.linkedin.com/in/lorena-camargo1" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://twitter.com/lorilicious" rel="nofollow" target="_blank">Twitter</a>, and <a href="https://www.instagram.com/lorilicious5/" rel="nofollow" target="_blank">Instagram</a></li><li>Check out Pearl Trans <a href="http://www.pearltrans.com/" rel="nofollow" target="_blank">website</a>, <a href="https://www.linkedin.com/company/pearl-transportation-services/" rel="nofollow" target="_blank">Linkedin</a>, and <a href="http://instagram.com/pearl.trans" rel="nofollow" target="_blank">Instagram</a></li><li>Connect with <a href="https://www.linkedin.com/in/erikhuberman?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAHucDQBWvwyaXLUVNGGNgWFKHZLtWXqzOE&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_people%3BSqD3lkuERhiCJ1eSzqXMNQ%3D%3D" rel="nofollow" target="_blank">Erik Huberman on Linkedin</a></li><li>Check out the <a href="https://hawkemedia.com/" rel="nofollow" target="_blank">Hawke Media website</a> and book, <a href="https://www.hawkemethod.com/" rel="nofollow" target="_blank">The Hawke Method</a></li><li>Save some cash on furniture with <a href="http://spoken.io/" rel="nofollow" target="_blank">Spoken.io</a></li></ul>Listen to these shows next:<ul><li><a href="https://digitaldispatch.io/the-most-important-thing-you-can-add-to-your-website-today/" rel="nofollow" target="_blank">The Most Important Thing You Can Add To Your Website TODAY</a></li><li><a href="https://digitaldispatch.io/website-and-marketing-must-haves-for-2022-2/" rel="nofollow" target="_blank">Website and Marketing Must-Haves for 2022</a></li><li><a href="https://digitaldispatch.io/marketing-and-website-design-for-small-fleets-and-owner-operators/" rel="nofollow" target="_blank">Marketing and Website Design for Small Fleets and Owner-Operators</a></li><li><a href="https://digitaldispatch.io/the-costly-mistakes-youre-making-with-your-website/" rel="nofollow" target="_blank">The Costly Mistakes You’re Making With Your Website</a></li></ul>

How Your Website Is Annoying Visitors

We hear that phrase a lot and there’s no shortage of advice on the internet covering any topic, in any industry. But have you taken the time to study not just what people say but how they get it done?That’s our main topic for today’s show as we cover content marketing lessons from YouTuber, Mr. Beast, how to run a freight brokerage with Able Transport Solutions’ Liz Wayne, and creating data-based research for maritime from Thetius’ Nick Chubb.Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokMr. Beast Squid Game YouTube VideoMr. Beast on Joe RoganCheck out Able Transport Solutions websiteConnect with Liz Wayne on LinkedinCheck out Thetius websiteFollow Nick Chubb on LinkedinListen to these shows next:What Barstool Sports and Mr. Beast can teach us about content marketingFreight broker training that isn’t a scamStudies reveal how sales team should contact logistics leadsAnnual 3PL study reveals how brokers can differentiate themselves from their competitors

We hear that phrase a lot and there’s no shortage of advice on the internet covering any topic, in any industry. But have you taken the time to study not just what people say but how they get it done?That’s our main topic for today’s show as we cover content marketing lessons from YouTuber, Mr. Beast, how to run a freight brokerage with Able Transport Solutions’ Liz Wayne, and creating data-based research for maritime from Thetius’ Nick Chubb.Show Links:<ul><li>Watch replays of Cyberly on <a href="https://tv.freightwaves.com/cyberly" rel="nofollow" target="_blank">Freightwaves TV</a></li><li>Follow Cyberly’s podcast on <a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Apple</a> or <a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY?si=FK_7hhB3T0ChoKqR9QTEtg" rel="nofollow" target="_blank">Spotify</a></li><li>Connect with Blythe via <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">her website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li><li><a href="https://www.youtube.com/watch?v=0e3GPea1Tyg" rel="nofollow" target="_blank">Mr. Beast Squid Game YouTube Video</a></li><li><a href="https://open.spotify.com/episode/5lokpznqvSrJO3gButgQvs" rel="nofollow" target="_blank">Mr. Beast on Joe Rogan</a></li><li>Check out <a href="https://abletransportsolutions.com/" rel="nofollow" target="_blank">Able Transport Solutions website</a></li><li>Connect with Liz Wayne on <a href="https://www.linkedin.com/in/liz-wayne-02480216/" rel="nofollow" target="_blank">Linkedin</a></li><li>Check out <a href="https://thetius.com/" rel="nofollow" target="_blank">Thetius website</a></li><li>Follow Nick Chubb on <a href="https://www.linkedin.com/in/nickchubb?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABAjVtgBIalmx_aUAtHWWK0gAbVhH-O46uM&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3B8bGpGKv9QOqj3MhpJLqc7w%3D%3D" rel="nofollow" target="_blank">Linkedin</a></li></ul>Listen to these shows next:<ul><li><a href="https://digitaldispatch.io/barstool-sports-mr-beast-content-marketing/" rel="nofollow" target="_blank">What Barstool Sports and Mr. Beast can teach us about content marketing</a></li><li><a href="https://digitaldispatch.io/freight-broker-training-that-isnt-a-scam/" rel="nofollow" target="_blank">Freight broker training that isn’t a scam</a></li><li><a href="https://digitaldispatch.io/study-reveals-how-sales-teams-should-contact-logistics-leads/" rel="nofollow" target="_blank">Studies reveal how sales team should contact logistics leads</a></li><li><a href="https://digitaldispatch.io/annual-3pl-study-reveals-how-brokers-can-differentiate-from-their-competitors/" rel="nofollow" target="_blank">Annual 3PL study reveals how brokers can differentiate themselves from their competitors</a></li></ul>

Best Practices

We’ve been featuring some of the top companies trying to fix some complex issues in the trucking sector and today’s show is no different.CEO of Edison Motors Chace Barber is joining the show live to talk about how his idea to retrofit old trucks with an electric kit has been making waves on TikTok to the tune of more than 700k followers. Then we’ve got Locomation’s COO Glynn Spangenberg giving us a breakdown of the lidar systems being used on their autonomous truck.All this plus a shipper reveals on Twitter what he wished he knew about working with a 3PL before he started. Which is great insight for any brokers out there looking to ease concerns and get ahead of potential concerns before, during, and after the sale.Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokFollow Chace Barber on TikTokCheck out Edison Motors websiteFollow Glynn Spangenberg on LinkedinCheck out Locomation’s websiteListen to these shows next:Targeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In TruckingHow Freight Companies Should Treat SEO in 2022Getting attention in 2022Power of Marketing Operations

We’ve been featuring some of the top companies trying to fix some complex issues in the trucking sector and today’s show is no different.CEO of Edison Motors Chace Barber is joining the show live to talk about how his idea to retrofit old trucks with an electric kit has been making waves on TikTok to the tune of more than 700k followers. Then we’ve got Locomation’s COO Glynn Spangenberg giving us a breakdown of the lidar systems being used on their autonomous truck.All this plus a shipper reveals on Twitter what he wished he knew about working with a 3PL before he started. Which is great insight for any brokers out there looking to ease concerns and get ahead of potential concerns before, during, and after the sale.Show Links:<ul><li>Watch replays of <a href="https://tv.freightwaves.com/cyberly" rel="nofollow" target="_blank">Cyberly on Freightwaves TV</a></li><li>Follow Cyberly’s podcast on <a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Apple</a> or <a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY?si=FK_7hhB3T0ChoKqR9QTEtg" rel="nofollow" target="_blank">Spotify</a></li><li>Connect with Blythe via <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">her website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li><li>Follow <a href="https://www.tiktok.com/@chacebarber" rel="nofollow" target="_blank">Chace Barber on TikTok</a></li><li>Check out <a href="https://www.edisonmotors.ca/" rel="nofollow" target="_blank">Edison Motors website</a></li><li>Follow <a href="https://www.linkedin.com/in/glynnspangenberg/" rel="nofollow" target="_blank">Glynn Spangenberg on Linkedin</a></li><li>Check out <a href="https://locomation.ai/" rel="nofollow" target="_blank">Locomation’s website</a></li></ul>Listen to these shows next:<ul><li><a href="https://digitaldispatch.io/targeting-the-autonomous-middle-mile-with-gatik/" rel="nofollow" target="_blank">Targeting the Autonomous Middle Mile with Gatik</a></li><li><a href="https://digitaldispatch.io/the-state-of-autonomous-vehicles-with-kodiak-robotics-plus-and-embark-trucks/" rel="nofollow" target="_blank">The State of Autonomous Vehicles In Trucking</a></li><li><a href="https://digitaldispatch.io/how-freight-companies-should-treat-seo-in-2022/" rel="nofollow" target="_blank">How Freight Companies Should Treat SEO in 2022</a></li><li><a href="https://digitaldispatch.io/how-to-get-attention-in-2022/" rel="nofollow" target="_blank">Getting attention in 2022</a></li><li><a href="https://digitaldispatch.io/how-marketing-operations-can-point-and-keep-you-on-the-right-path/" rel="nofollow" target="_blank">Power of Marketing Operations</a></li></ul>

Trucking Futurism from Electric to Autonomous

You’ve likely heard about NFT’s, crypto currencies, and the metaverse. But all of these phrases fall under one large technological system: Web3.In today’s episode we’re chatting with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space. We’re covering topics of the very basics of Web3, it’s expanding components, and how you can start exploring this new digital world.Watch replays of Cyberly on Freightwaves TVFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokFollow VenuseVerse on Instagram, Linkedin, and TwitterListen to these shows next:A very beginner’s look into the MetaverseNFT’s and Futurism with Nasjaq

You’ve likely heard about NFT’s, crypto currencies, and the metaverse. But all of these phrases fall under one large technological system: Web3.In today’s episode we’re chatting with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space. We’re covering topics of the very basics of Web3, it’s expanding components, and how you can start exploring this new digital world.<ul><li>Watch replays of <a href="https://tv.freightwaves.com/cyberly" rel="nofollow" target="_blank">Cyberly on Freightwaves TV</a></li><li>Follow Cyberly’s podcast on <a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Apple</a> or <a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY?si=FK_7hhB3T0ChoKqR9QTEtg" rel="nofollow" target="_blank">Spotify</a></li><li>Connect with Blythe via <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">her website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li><li>Follow <a href="https://venusverse.ca/" rel="nofollow" target="_blank">VenuseVerse</a> on <a href="https://www.instagram.com/venus_verse/" rel="nofollow" target="_blank">Instagram</a>, <a href="https://www.linkedin.com/company/venusverse/" rel="nofollow" target="_blank">Linkedin</a>, and <a href="https://twitter.com/venusverse_ca" rel="nofollow" target="_blank">Twitter</a></li></ul>Listen to these shows next:<ul><li><a href="https://digitaldispatch.io/a-very-beginners-look-into-the-metaverse/" rel="nofollow" target="_blank">A very beginner’s look into the Metaverse</a></li><li><a href="https://digitaldispatch.io/nfts-futurism-and-fascinating-start-ups-with-nasjaq/" rel="nofollow" target="_blank">NFT’s and Futurism with Nasjaq</a></li></ul>

Breaking Down the Web3 Walls

We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness.Follow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness.<a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY" rel="nofollow" target="_blank">Follow Cyberly on Apple Podcasts</a><a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Follow Cyberly on Spotify</a><a href="https://www.freightwaves.com/podcasts" rel="nofollow" target="_blank">More FreightWaves Podcasts</a>

How Freightvana Tackles Marketing and Sales

As more and more talent gets scooped up by freight tech companies–the media space is growing. Therefore companies should be making the choice to build their own internal media program or get left behind. On this show, we’re talking about how to start a media program within your company along with special guest Rahmel Wattley of Truck N’ Hustle is back to give us some insight on how he continues to build his media empire. Also on the show an interview with Wingcopter’s co-founder Ansgar Kadura and their new medical drone delivery service coming soon to the US. Show Links: Watch replays of Cyberly on Freightwaves TVFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokFollow Truck N’ Hustle on YouTube, Instagram, Facebook, and TwitterVisit Truck N’ Hustle’s websiteCheck out Wingcopter’s website and YouTubeListen to these shows next: Getting attention in 2022Website + Marketing Must-Haves for 2022The Most Important Thing You Can Add To Your Website TODAYHow to Make Customer Interviews Your Secret Marketing WeaponCreating Buyer Personas That Don’t SuckAnd the role of marketing operations that helps to tie ROI in with the creative experiments you want to run

As more and more talent gets scooped up by freight tech companies–the media space is growing. Therefore companies should be making the choice to build their own internal media program or get left behind. On this show, we’re talking about how to start a media program within your company along with special guest Rahmel Wattley of Truck N’ Hustle is back to give us some insight on how he continues to build his media empire. Also on the show an interview with Wingcopter’s co-founder Ansgar Kadura and their new medical drone delivery service coming soon to the US.  Show Links: <ul><li>Watch replays of <a href="https://tv.freightwaves.com/cyberly" rel="nofollow" target="_blank">Cyberly on Freightwaves TV</a></li><li>Follow Cyberly’s podcast on <a href="https://podcasts.apple.com/us/podcast/cyberly/id1561003878" rel="nofollow" target="_blank">Apple</a> or <a href="https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY?si=FK_7hhB3T0ChoKqR9QTEtg" rel="nofollow" target="_blank">Spotify</a></li><li>Connect with Blythe via <a href="http://digitaldispatch.io/" rel="nofollow" target="_blank">her website</a> or on <a href="https://www.linkedin.com/in/blythebrum/" rel="nofollow" target="_blank">Linkedin</a>, <a href="https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g" rel="nofollow" target="_blank">YouTube</a>, and <a href="https://www.tiktok.com/@everythingislogistics" rel="nofollow" target="_blank">TikTok</a></li><li>Follow Truck N’ Hustle on <a href="http://youtube.com/trucknhustletv" rel="nofollow" target="_blank">YouTube</a>, <a href="http://instagram.com/trucknhustle" rel="nofollow" target="_blank">Instagram</a>, <a href="http://facebook.com/trucknhustle" rel="nofollow" target="_blank">Facebook</a>, and <a href="http://twitter.com/trucknhustlepod" rel="nofollow" target="_blank">Twitter</a></li><li><a href="http://www.trucknhustle.com/" rel="nofollow" target="_blank">Visit Truck N’ Hustle’s website</a></li><li>Check out Wingcopter’s <a href="https://wingcopter.com/" rel="nofollow" target="_blank">website </a>and <a href="https://www.youtube.com/channel/UCVgT7MtEPsUgxUpsJqxcBXg" rel="nofollow" target="_blank">YouTube</a></li></ul>Listen to these shows next: <ul><li><a href="https://digitaldispatch.io/how-to-get-attention-in-2022/" rel="nofollow" target="_blank">Getting attention in 2022</a></li><li><a href="https://digitaldispatch.io/website-and-marketing-must-haves-for-2022-2/" rel="nofollow" target="_blank">Website + Marketing Must-Haves for 2022</a></li><li><a href="https://digitaldispatch.io/the-most-important-thing-you-can-add-to-your-website-today/" rel="nofollow" target="_blank">The Most Important Thing You Can Add To Your Website TODAY</a></li><li><a href="https://digitaldispatch.io/how-to-make-customer-interviews-your-secret-marketing-weapon/" rel="nofollow" target="_blank">How to Make Customer Interviews Your Secret Marketing Weapon</a></li><li><a href="https://digitaldispatch.io/creating-buyer-personas-that-dont-suck-with-adrienne-barnes/" rel="nofollow" target="_blank">Creating Buyer Personas That Don’t Suck</a></li><li><a href="https://digitaldispatch.io/how-marketing-operations-can-point-and-keep-you-on-the-right-path/" rel="nofollow" target="_blank">And the role of marketing operations that helps to tie ROI in with the creative experiments you want to run</a></li></ul>

Every Company Should Be a Media Company

Cyberly

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