Cover image of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Amazon Private Label and eCommerce Interviews with Experts in Amazon product chooosing, Amazon listings, sourcing private label products, importing from China, and Amazon product listings. We serve new Amazon sellers and 7-figure Amazon sellers with specialist content.

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Amazon Wholesale Business with Dylan Frost of The Wholesale Formula

[powerpress_player]How Dylan & Dan got to the money to start their Amazon wholesale business You can start an Amazon wholesale business with $250-500 (Dylan and Dan started with a $600 credit card limit!) In the early days, Amazon paid out daily (now it's every 2 weeks in the USA) Within 4 months of starting their Amazon wholesale business, Dan got fired from his day job. They honestly started with 10 credit cards which were interest-free for the first yearThey also got a $10,000 line of credit from the bank They don't advise starting with debt now for their new students!Capital required to replace day job income of say $50K/year with Amazon wholesale sourcingIf you can invest $2000 at 30% ROI month on month, for a "perfect" scenario, you'd end up with a $1M business after a couple of years. That would be around $130K net profit every year.So your personal income as a business owner could be $40-60K while still leaving decent profits left in the business to grow it.Free Online WorkshopFor a detailed free workshop on  "Amazon Wholesale Business" model, from Dylan and Dan, CLICK HERE(workshop ends Thursday 13 Feb 2020)Protecting your Amazon seller account when sourcing wholesaleAmazon LIKES this business model. Amazon themselves do it! Amazon makes more money when YOU Sell on Amazon than they do (15% referral fee plus FBA fees). So they like you doing this! Amazon has actually been REDUCING their presence as reseller of brands. They prefer to let 3rd party sellers do the actual selling.How to protect your profits as a reseller when sourcing wholesale only work with brands who don't easily take on new sellers (retailers) only work with brands who enforce MAP (Minimum Advertised Price) - this avoids the raise to the bottom if a brand DOES allow too many sellers and it's damaging their sales price, that becomes an opportunity for you to be the solution to their problem! if resellers are buying and not being honest about selling on Amazon, you can get them kicked off Amazon by the brand. Or the brand will usually refuse to sell to them again, if you inform the brandFree online WorkshopFor a detailed free workshop on  "Amazon Wholesale Business" model, from Dylan and Dan, CLICK HERE(workshop ends Thursday 13 Feb 2020)More on Amazon wholesale business from Dylan Frost:FBA Wholesale sourcing with Dylan Frost of The Wholesale FormulaFrom Dylan's business partner, Dan Meadors:Amazon Wholesale Marketing with Dan MeadorsWholesale Sourcing for Amazon by Dan MeadorsAmazon Wholesale with Dan Meadors from the Wholesale Formula


13 Feb 2020

Rank #1

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Amazon FBA Product Research with Jon Tilley of ZonGuru

Amazon FBA product research is becoming more and more important especially as data in the Amazon ecosystem is becoming even more developed.Jon Tilley is the CEO and co-founder (with Adam Hudson) of ZonGuru an all-in-one software toolset to help Amazon sellers scale their business. BackgroundTACTICS FOR MARKET RESEARCH Problem 1: Using keywords  and data to choose product nichesAnd how to visualise it when you do Amazon FBA product research.As a private label seller, there are two factors in the product niche: The data - 50% of the solutionThe more creative skill around differentiation.The data sideThe data is becoming more and more important especially as the Amazon ecosystem has developed Paid search Ranking algorithms getting more and more importantThe key areas Exact search volume from customers. In partnership with amazon, Zonguru gets access to exact search volume.  Actual $ from keywords - access to this data - for top 25 sellers Money from keywordsUnderstanding what keywords to target for your launch - there are many 1000 variations for Amazon FBA product research: Which produce the most revenue? Find out which is the most competitive? What keywords, therefore, to focus on?It’s a combination of: Relationship with Amazon Revenue share and market share  Reverse engineering and testing it against the algorithm“Keywords on fire”  - type in a keyword phrase Reverse lookup against ASINs Data from Amazon Exact search volume competition The spread of market share Based on Based on the Brand Analytics API which listings get the biggest click % In market A Top 3 are getting top 60% of clicks   In market B top 3 are getting only 20% of clicks Dollars from keywords  tool ExampleEg “Back brace for men” top 3 sellers 12% - $330K/mo“Posture corrector” - top 3 sellers 15% - $220k/moHow to define a market?Specific metric - niche score (“Rainbow niche score”) Demand Competition  Relative investment to launch Amount of net profitThere are 20 metrics that go into that The strategy is to go into a niche category - objective to rank on page 1. How would you define “too competitive”?You could put in a phrase like “gardening tools”From a filtering perspective Search volume filter out <2000 search volume/mo Anything under an average of 400 reviews (filter out very mature markets) $ from keywords50-review markStory What’s your background?Before Amazon was as an account director at advertising firms, esp in the digital space. With Blue chip clients in London - lead “Have it your way” for Burger King. In 2014 came across the Amazon selling and brand building opportunityBuilt own Amazon business which got self out of day jobAdam Hudson and Jon who founded the company both sold on Amazon CTO also sells on Amazon. Unique perspective - a dev team of sellers!Within the Zonguru business, every employee is encouraged to have their own Amazon business. It flows into the software. Even provide zero-interest loans for stock purchase to employees!So 50% of workforce sell on Amazon. Jon has unique perspective - sold on Amazon since 2014 as PL seller. Believes in that philosophy and opportunity available. He’s pushed that through the team - they can even get loans - to start Amazon businesses. Out of the 25 staff, 50-75% are selling or going live. Software developers make great Amazon sellers!Jon started with Indian development proof of concept team. The fact they didn’t get the business case changed everything. How he came to work for ZonguruCompetition analysis Revenue share for top 3 listings - especially balanced with search volume  Do these have an off-Amazon feed off traffic?“Listing score” tool How well listing is optimised Placement of main keywords


31 Dec 2019

Rank #2

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Ways to Sell on Amazon – the 5 Main Business Models

Comparing Ways to sell on Amazon - 5 Amazon Business ModelsThere are in fact multiple ways to sell on Amazon. But most Amazon sellers tend to fixate pretty early on a particular one of the ways to sell on Amazon.If you google "How to sell on Amazon", chances are high that in fact what you're going to be shown is how to private label products on Amazon (I know - I've looked!).Contents:What 'How to Sell on Amazon' Usually MeansModel 1: Retail ArbitrageModel 2: Online ArbitrageModel 3: WholesaleModel 4: Private Label/Custom ProductModel 5: Agency modelComparing the ModelsDo it YOUR WayWhat 'How to sell on Amazon' really meansMost posts, videos or podcasts that come up in response to "How to sell on Amazon" really mean:  "How to do Private Label on Amazon".Private Label IS a great way to sell on Amazon - if it's the right model for you. What is NOT usually made clear is that private label means doing a large amount of work, spending very considerable sums and being willing to take a considerable risk.I know because I've done it multiple times and helped others do the same for about 4 years now. You have to know how to do product research on Amazon; pick or design products; get them ordered (probably in China)and imported, then how to do an aggressive launch.Each of these skill sets is quite big - but the biggest by far is product selection or design and working with a manufacturer. It's a great skillset to develop but not to be underestimated.The other main ways to sell on AmazonLeaving aside non-physical products, like Kindle books or other Media products, there are in fact many more ways to sell on Amazon than the ones you may have deep-dived into.Let's discuss each of these main ways to sell on Amazon in turn.Model 1: Retail ArbitrageModel 2: Online ArbitrageModel 3: WholesaleModel 4: Private Label/Custom ProductModel 5: Agency modelModel 1: Retail ArbitrageThe most famous of all ways to sell on AmazonThis is probably the most famous/well known of all ways to sell on Amazon. Made famous by Chris Green, one of the most popular ways to start Amazon is also one of the cheapest, simplest and quickest. No wonder it's popular.How Retail Arbitrage worksYou basically go round retail stores (for example Walmart) "scanning" the barcodes of established brand products using your trusty Amazon Seller app and your smartphone (or a barcode scanner for the more dedicated).If you can find a profitable difference between the price a product sells for on Amazon and the cost to you of buying it in-store (accounting for the costs of selling on Amazon, such as the Amazon sales commission and Amazon fulfilment costs), you've hit on a winner.You then buy as many units as you think you can sell/as you can afford. Then, when you get home, you will label the products if needed, put them in a carton and ship them into Amazon's warehouses (under the FBA or "Fulfilled By Amazon" programme). Amazon will then store the products and when a product is ordered, it will fulfil the order (pick it from the warehouse shelves, package it and deliver it). The upsides of Retail ArbitrageIt's very affordable indeed to start with - you can start with under $100. Plus your cash can turn over pretty swiftly, especially at peak sales times. You can probably get your cash back, multiplied, within a month to start with. That said, even RA will require you to keep a decent amount of capital tied up in stock (products) if you want to scale this up to a decent revenue.It's the simplest model in most way and thus requires the least training and setup.Retail Arbitrage DisadvantagesRA is a simple system, but the downsides are many. Above all, it's a lot of manual labour/travelling around. The real issue is that once you find a product line that sells well, you generally find you can't restock that product. Certainly not consistently; often, not at all.


25 Jan 2020

Rank #3

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Product Research for Amazon with Stephen Somers of Marketplace Superheroes

Doing product research for Amazon needs to be done carefully. Get yourself up and running with PL on Amazon with Stephen Somers.How to do Product Research for Amazon (amazon.com figures)PL Winner Percentage 6-7 out of 10 in Stephen’s case succeed. Out of the 3, 1 sells slowly.One is a loser. It will take 18 months to sell through. Defining a winnerThey define a double initial investment within 9 monthsEven a product that is selling 1 unit a day. BEST products Boring Established Sustainable Tangible - if you do a bonus item, it’s always physical (no ebooks or downloads). Start at a category level Then look at the top 100 products to get you startedFilter 1 avoid listClick into products that don’t have reasons to avoid (checklist of 15) Sharp edges Hazardous Look at generic keyword/search term eg “plastic shoebox”. Look at what number of results does Amazon return eg 1 of 2000 results.Typically they like to have sub-1000 results.  Filter 3 DS Amazon quick viewShows you the BSR of different products scrolling down the page. What BSRs are the products on the first pageSub 30,000 BSR They don’t bother with tools that estimate sales data. They want real data from own sales. If everything is 100, 500 BSR, they get nervous because the market is big. When the Results are low and the BSR is low, they get excited (big demand, modest competition).But if BSR is around 40,000, 200,000 not so exciting. Sweet spotRoughly 1200, 5000, 6000 BSR  means… Decent demand Manageable competition. Subcategories and related itemsDo the same with subcategories and related items: Sponsored Also viewed Also boughtThen you find “hidden gem” products. It does take time- but by using those filters…Putting in a generic/short tail keyword You start to see opportunity with bad listings. “Too big” BSR cf Units salesThey used to sell a wholesale item (satellite box from Labgear) that was BSR 2 and literally hundreds of units a day sold. Stephen considers a decent product - sells out in 6-9 monthsSay it does £1000 in revenue per continent (US or EU), it’s still of interest!That's £30 a day!It’s still making you £300 profit at 30% It is better to build a business with 100 SKUs doing £1000 each month than one with 2 SKUs with the same revenue. Rolling with changesThey follow Amazon’s TOS -one day the all caps etc. will get wiped out by Amazon. Because selling lower competition products. Conversion rates can be as high as 60% Why? No fitting issues Don’t have to consider forever   Not that much competition. Odd Niches workFor example a hunting mount (like a moose’s head) - a member had 60% conversion rate “Bacon bandages” - had something like 7,000 searches a monthSupplements Yes, you can make outrageous money selling supplements. But everyone is competing with you. You have to bid against others for Amazon ads space. Brand buildingTheir volume on Amazon is really high BUT had to build a massive brand off Amazon to start with. Ryan has a hair-replacement companyAmazon is just a distribution platform  Website building Traffic MPSH aim: Boring works even better - “marketplace products”Covers that go under the feet of a washing machine. They do YouTube videos about this to be transparentExample: stud finder - finding studs in the wallBought from the wholesaler at the time. Listed poorly on Amazon Improved listingDid NOTHING. Then it suddenly took offStephen went back to the company asking for 2000 stud finders and company said they didn’t do them any more. Developing expertise in Robert will find 4-5 products in an hour now. Get marketplace validation firstYes, you need to create a brand, get a trademark etc. But you can’t even get a trademark without trading!


25 Feb 2020

Rank #4

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How to Sell on Amazon Canada with Kevin Sanderson

Learning how to sell on Amazon Canada might be more profitable than you think. Kevin Sanderson talks about how selling to Canada has its benefits.Here's what you need to know to get started selling on Amazon Canada:Is Selling on Amazon FBA in Canada Worth ItA lot of people have the belief that it’s not worth selling in Amazon Canada. There are actually more people in California than in Canada for example. However, 75%-90% of people live within 100 miles of the US border. Canada gives about 13% of Kevin’s US sales when he learned how to sell on Amazon Canada. 10% is a good benchmark if it’s a similar catalogue of products. It’s about 10.How much is the Profitability when Selling in Amazon Canada?It depends on the product but it can be more profitable. Toronto and Montreal are very expensive cities, up there with New York City etc. A lot of others live in remote towns with a small poor general store (7/11) maybe an hour’s drive away. If you can go on Amazon and click a button and it arrives in a couple of days - or if the pricing is not far off your expensive store in Toronto -it’s worth it when you learn how to sell on Amazon Canada.  Here is an In-depth rating of that course.So even if you ship into the USA first before you go into Canada, you can maybe add 5-10%Is Amazon Logistics Available in Canada?Ship from China to USA (his place in Florida), then on to Canada. Can’t be a control freak in Europe - users FBA Prep UK. Myth: “If you order MOQ of 1000 units, I have to order another 1000 units”Not true! You can just send inventory directly from China to Canada or via the USA. As long as it’s profitable, you want your inventory moving as fast as possible. How to ship into Canada from the USA?The best rates for shipping in UPS is in the US but Amazon wants nothing to do with crossing foreign borders. Freight forwarders, however, do this all the time. It’s not quite as inexpensive as shipping with Amazon UPS. If you put in promo code “EASY” or promo code “FAST” it’ll save you 40% for “standard shipping” by putting this into UPS. Then you pay the “GST” kind of like VAT - you pay at the border and then you can use this as a credit. Is there tax on Amazon Canada?If under $1.5M CAD get paid once a year. You get a tax invoice from Amazon once a month - you can usually use this as a credit. Depending on the province it’s shipped from.  Amazon Canada and Remote Import Fulfillment Status Have to register for sales tax Federal - GST (General Sales Tax) or HST depending on Province Register for a business number  Fill out a form for a non-resident company Like EIN but does more things: GST, HST,  if under <$1.5M CAD only have to file once a year.  It’s added on top of sales price by Amazon You also get input credits like VAT (about 5% of declared value)What is the BEST WAY to ship my goods from China to CanadaThis is certainly possible - but ask whoever is doing shipping for you. For example the factory or the freight forwarder. It’s actually less complicated than sending in items to the USA. They just want to know the total amount - dimensions per box! The USA is WAY more complex than any other country!US Sales tax is incredibly complex. What are your suggestions to start with?Jeff Bezos built Amazon to what it is today by thinking long term. Maybe when we start a marketplace, we lose a little money, but we will then get better. We then have the ability to grow our businesses. If we already have a fire, it’s like throwing gasoline (petrol) on the fire. Don’t get caught up with smaller unit sales!You could drive more sales with more keywords when you know how to sell on Amazon Canada.Risk-reward for going international is pretty great. Keep widening the net!“If you do the things others don’t do, you’ll get the things others won’t have.”


27 Nov 2019

Rank #5

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Wholesale sourcing for Amazon by Dan Meadors

Did you know that you can start with no experience when you go into wholesale sourcing for Amazon? Learn more from today's episode with Dan Meadors.How can you use wholesale sourcing for Amazon?  Eg: give up day job quickly; build a scalable business; build a sellable business. The Amazon wholesale model can create a reliable, consistent business. It’s a very cashflow based business. They have tried to make something as simple as possible.  Capital requirements for wholesale sourcingWith any physical product business, you do need to have the capital to invest. Private Label is probably more capital intensive. For wholesale sourcing for Amazon, you should be able to start with $2000.Ideal brand partners have a MOQ (minimum order quantity) between $250-750. With those, $2000 gives you enough bandwidth to access discount tiers and have a few SKUs. Who can do this? Dan has had a 17-year old start - now 19, selling millions. Also, a couple in their 60s and 70s have also successfully adopted. How quickly can you scale the model of Wholesale sourcing for Amazon?The model does scale easily because of pace to market. From seeing something on the screen to selling it is often 7 days!If you’re running at 30% ROI - that’s 30% month over month growth. Download their FREE Guide here!thewholesaleformula.com/amazingfba How to work without capital If you don’t have the budget for capital, but you have the skills, you. You can be a consultant. Agency model for Amazon wholesaleDan came across a product with 40 sellers on it. Competing with others  That company wanted to turn the business into a sellable asset. They wanted to have a clean Amazon presence - large reach. Wanted to run advertising- margins were not enough. The manufacturer asked if Dan would help set up an account and manage the account for them and just take a commission. ExampleYesterday signed a deal - working directly with manufacturers Sometimes exclusive with a product In this case, they wanted massive growth and willing to spend serious advertising dollars.  Dan set them up on Seller Central and managed the account for a percentage of revenue Agency type contract Worth $250,000 dollars to their business  - interest-free!Can you start with NO experience of selling on Amazon?Yes - they have a lot of students who do this. They struggle with the confidence in making the pitch. Of course,  if you have the experience, you’ll do even better. Selling your agency service to manufacturersYou have to be clear what you’re selling when you talk to the brand. If you don’t have a lot of experience, you can’t sell that!Base on logic rather than experience. If it’s poor results, they can just stop!Most decisions are based on understanding. Dan doesn’t try to sell - he focuses on EDUCATION. Show them  Where they’re at Where they COULD beEg adding 5 quality pictures - it sounds legit because it IS!You can show competitor listing or something optimises. They are buying into the RESULT not the EXPERIENCEYou’re not the GuruDan says things like: “ I don’t promise I’m the solution. I’m more of a consultant.”Eg: Dan has worked with 19 brands to create EBC - Enhanced Brand Content.How does that work? Talk about things that work and invest them in the process. We’re happy to make a connection with a contractor - they work to create it - and then it goes on Amazon. Be good at figuring out what the problem is. There is an outsourceable solution for anything. The community of the wholesale formula provides this stuff. The biggest block to wholesale sourcing for Amazon is your fearDan and Eric have one major virtue - charging into stuff!Eg property - they decided 6-8 months ago to invest in properties. First one was a storage unit - traditional analysis eg cap rates looked a...


24 Oct 2019

Rank #6