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Unemployable: Advice for Freelancers and Entrepreneurs

Updated 6 days ago

Rank #125 in Careers category

Business
Careers
Entrepreneurship
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Unemployable provides actionable strategies for thousands of freelancers, consultants, coaches, and entrepreneurs. Brian Clark is an entrepreneur who has started eight successful businesses, and he draws upon his own evolution from solo to CEO to deliver valuable lessons and impactful interviews. Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.

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Unemployable provides actionable strategies for thousands of freelancers, consultants, coaches, and entrepreneurs. Brian Clark is an entrepreneur who has started eight successful businesses, and he draws upon his own evolution from solo to CEO to deliver valuable lessons and impactful interviews. Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.

iTunes Ratings

153 Ratings
Average Ratings
142
2
3
2
4

A go-to!

By JoshCrist - Sep 16 2019
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This is a must-listen for entrepreneurs, creators and anyone who wants to be part of the self-employed revolution. So much insight and inspiration packed into each episode and you can feel how committed Brian and the entire team is to delivering value to their tribe with each episode. From the interviews, to the Q&A, actionable insights are everywhere. Thanks for doing the work you do Brian!!

Must-listen

By Matt Rudnitsky - Jul 30 2019
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Brian, Jerod and guests absolutely live up to the promise of the podcast. If you want to become unemployable (in the good way, where you're living the Good Unemployed Life), you have to listen to this podcast. It's a wealth of knowledge, no BS and incredibly interesting.

iTunes Ratings

153 Ratings
Average Ratings
142
2
3
2
4

A go-to!

By JoshCrist - Sep 16 2019
Read more
This is a must-listen for entrepreneurs, creators and anyone who wants to be part of the self-employed revolution. So much insight and inspiration packed into each episode and you can feel how committed Brian and the entire team is to delivering value to their tribe with each episode. From the interviews, to the Q&A, actionable insights are everywhere. Thanks for doing the work you do Brian!!

Must-listen

By Matt Rudnitsky - Jul 30 2019
Read more
Brian, Jerod and guests absolutely live up to the promise of the podcast. If you want to become unemployable (in the good way, where you're living the Good Unemployed Life), you have to listen to this podcast. It's a wealth of knowledge, no BS and incredibly interesting.

Listen to:

Cover image of Unemployable: Advice for Freelancers and Entrepreneurs

Unemployable: Advice for Freelancers and Entrepreneurs

Updated 6 days ago

Read more

Unemployable provides actionable strategies for thousands of freelancers, consultants, coaches, and entrepreneurs. Brian Clark is an entrepreneur who has started eight successful businesses, and he draws upon his own evolution from solo to CEO to deliver valuable lessons and impactful interviews. Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.

What Does it Mean to be Unemployable?

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I ve been referring to myself as unemployable for many years now, and it s a common joke among entrepreneurs and freelancers. For me, I m not sure I m joking at all. Of course, the literal meaning of the word "unemployable" is no laughing matter. There are way too many people in the world who have been left... Listen to episode

Jul 14 2015

7mins

Play

From Solo to CEO: The Evolution of an Entrepreneur

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After 17 years and nine businesses, I ve run the gamut of roles and levels of sophistication outside the traditional world of employment. It s been quite a ride. When I look back, I can identify 4 distinct phases that I ve gone through, one of which may correspond with where you re at currently, or where you want... Listen to episode

Jul 15 2015

19mins

Play

Henry Rollins on Entrepreneurial Art

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Henry Rollins is an actor, author, spoken-word artist, and musician. You likely know him as the iconic lead singer of seminal punk band Black Flag, which kicked off his enduring career. You might not think of Rollins as an entrepreneur, but that s how Henry thinks of himself. He s always gotten things done by personally making... Listen to episode

May 25 2016

55mins

Play

Why Connection is the New Content Marketing

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The paradigm for how to build sustainable success online has shifted in some important ways, and a key to building a 7-Figure Small business is understanding these shifts and being prepared to capitalize on them.

One of the biggest shifts is what Brian Clark was alluding to when he stated on a previous episode of Unemployable that “people are still teaching content marketing like it’s 2010.” Listeners keyed in on that quote and have let us know that they want to know more about what Brian meant.

In this episode, Brian explains what he meant by that statement. He also explains that while the fundamentals of content marketing may not have changed, the context absolutely has. And this shift should have an impact on how you approach your strategy to build a 7-Figure Small business.

You’ll learn the important difference between curation and connection; what the “power trinity” is for a 7-Figure Small; and how adopting a mindset of connection will help you not just in building an audience but even in helping you figure out your business model.

This is a loaded episode that is filled with useful insight and context, and it teases where Unemployable is headed moving forward. We hope you’ll listen in. If you have questions or comments, tweet them using the #unemployable hashtag or send us an email. (We give out our email addresses in the episode.)

Jul 24 2019

1hr 12mins

Play

7-Figure Small

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What do you want your life as an unemployable to be?

Do you want to patiently create a lifestyle business as a freelancer without the pressure for massive growth? Do you want to, instead, create the next new SaaS mega-hit that puts you on the fast track for hockey-stick growth?

Which drives you more: money or purpose? How can you set up your business so that the two are inextricably linked together?

Or, details be damned, do you just want to build a business and life that gives you the freedom to pull your kids out of school for a year, sell your cars, rent out your house, and travel the world because you’ve made a nice living and have location independence with your work?

You don’t need to answer right now. But you do need to realize that all of it (and so much more) is possible with a “7-Figure Small” business and lifestyle. The specifics just depend on which path you choose to go down.

Brian Clark and Jerod Morris explore that idea and so much more on this welcome-back-and-get-reacquainted episode of Unemployable.

This week’s rundown:

Brian recaps his yearlong trip around the globe, including the most important lessons he learned on his travels. [00:34]
What do we mean by this new idea of “7-Figure Small” and the big, bold new headline that now adorns unemployable.com? [13:30]
We share our roadmap for the future of the Unemployable podcast [37:32]
Then we end by discussing two articles that caught our eye this week: A growing crop of “supertemps” is changing the nature of work [43:24] and Why You’re the Perfect Age to Start a Successful Company [52:39]

See the show notes at unemployable.com/podcast/7-figure-small

Apr 17 2019

1hr 5mins

Play

Freelancers: Create a 7-Figure Small Business With This Approach

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When we talk about powerful yet tiny businesses making 7 figures in revenue without employees, freelancers may feel left out.

After all, you’re just one person serving clients, and unless you’re perhaps an attorney or financial advisor, it’s tough to get to that level alone. And starting an agency or larger firm doesn’t seem like a dream business for a lot of people.

But there is a way to turn a client service business into a high impact 7-figure small business. It’s called productizing, and Brian Cassel is with us today to explain what it is, and how to do it for yourself.

Brian walks us through the three main phases of creating a “productized service:

1. Create: This is when you start working “on” our business, not “in” your business, and creating your value proposition that will lead to a scalable service.

2. Automate: Here we talk about systematizing and scaling your operation. That could mean bringing on other freelancers and delegating to a team, but you’ll also learn about how to streamline your work even if you want to work solo.

3. Market: Finally, we discuss how you can take a proactive approach to getting customers and growing your business, using tried and true marketing strategies.
Today’s episode is brought to you by iThemes Hosting for WordPress — that’s our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank.

To save even more, simply visit ithemes.com/bc50 to save $50 off your first year.

Or head over to unemployable.com/hosting to read our full review to find out about several unique features that iThemes WordPress hosting includes at no charge — and click over to your $50 discount from there.

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/productized-services

May 22 2019

50mins

Play

Tim Ferriss on Finding and Focusing On What Truly Matters

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Tim Ferriss broke into popular consciousness nine years ago with the release of The 4-Hour Workweek. He s gone on to create a series of books based on the 4-Hour concept. That s in addition to a wildly popular blog, podcast, and even a TV show. But in economic terms, all of that pales in comparison to... Listen to episode

Nov 28 2016

42mins

Play

The Million-Dollar One-Person Business, with Elaine Pofeldt

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Listeners to Unemployable are no strangers to the idea that one person, armed with the internet, affordable technology, and a network of fellow unemployable people can do big things. So you won t be surprised to hear that the number of one-person businesses earning a million dollars or more a year continues to rise. These are... Listen to episode

Jun 27 2018

42mins

Play

Dan Pink on the State of Free Agent Nation in 2015 (And Beyond)

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In 1997, a young man quit his job to become a writer. In January 1998, an article he wrote entitled Free Agent Nation appeared in a young magazine called Fast Company, and a career was launched. That article proved viable demand, and led to a book deal. The interesting intersection here is that another young... Listen to episode

Sep 01 2015

39mins

Play

Gary Vaynerchuk on Playing the Long Game

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Back in 2006, Gary Vaynerchuk started a daily video show that turned wine criticism on its head. More importantly, it took his family wine business from $3 million-a-year to a $60 million-a-year ecommerce juggernaut. From there, Gary did something that surprised a lot of people, including me. He started a digital marketing agency called VaynerMedia.... Listen to episode

Nov 21 2016

28mins

Play

Steal Like an Entrepreneur, with Austin Kleon

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The other day I was listening to the classic alternative channel on SiriusXM. Message of Love by the Pretenders was on. In the song, Chrissie Hynde sings: We are all of us in the gutter. But some of us are looking at the stars. Wait a minute … didn t Oscar Wilde say that in the... Listen to episode

Nov 15 2016

50mins

Play

Entrepreneurial Habits, with James Clear

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On his 30th birthday, Steve Jobs sent the following Hindu saying to his friends: "For the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you." James Clear understands the power of habits as well as anyone. And he uses that knowledge to... Listen to episode

May 30 2018

44mins

Play

The Power of the Very Small Business

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There are over 26 million companies in the United States with fewer than 20 employees. The vast majority of those businesses have fewer than five employees, and often only one. There are about to be a whole lot more of these very small businesses. Interestingly, it s because big businesses are also going to become radically... Listen to episode

Aug 19 2015

13mins

Play

Stay Small and Succeed Fully

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In the realm of starting and running your own business, “success” has often been defined by how much your business grows. More clients, more money, more employees.

Of course, that’s a fallacy.

At some point the returns of growth diminish, and you’re working harder, you’re less happy, and actually making less due to an increase in overhead and stress.

Wisdom in the realm of the 7-Figure Small approach is truly knowing what you want out of your business and your life. Plus, you need to understand where the line is between good growth, and growth for its own sake.

Today, Stephanie Sammons joins us to share how she’s building her solo financial advisor practice to become a sanely ambitious business. Tune in to hear ideas that will help you decide what your ideal business looks like.

Unemployable is brought to you by iThemes Hosting for WordPress. iThemes is our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank.

To save even more, simply visit ithemes.com/bc50 to save $50 off your first year.

Or head over to unemployable.com/hosting to read our full review to find out about several unique features that iThemes WordPress hosting includes at no charge — and click over to your $50 discount from there.

***

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/stephanie-sammons

May 29 2019

46mins

Play

Get More Clients With An Online Lead Generation Strategy That Works

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Everyone s fixated on getting traffic, whether paid or organic. As if, somehow, this will unlock the door to a flood of new clients. Truth is, traffic should be the last thing on your mind. Sure, you need it, but if you don t have the right marketing system in place that attracts leads and properly nurtures... Listen to episode

Aug 18 2015

21mins

Play

Turning Your Process Into a Product

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When it comes to creating digital products, software, ebooks, and online courses are what come to mind. But have you ever considered turning how you do what you do for clients into a product? That s what Annie Cushing did. And while she thought it might cannibalize her data consulting and training business, instead it saved... Listen to episode

May 03 2016

31mins

Play

Why Teaching is the Key Entrepreneurial Opportunity of the 21st Century

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There s no profession that I respect more than those who teach. And it s a shame that those who educate our children can barely make a living. In stark contrast, the opportunities for entrepreneurs in the online education space are incredibly lucrative. And it makes sense that we ll see people defect from traditional education to entrepreneurial... Listen to episode

Mar 22 2016

33mins

Play

Why the Future of the Writing Business is ... Audio?

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From the outside, Joanna Penn is a successful author of both fiction and non-fiction. And she’s an entrepreneur in that she controls her “products” by self-publishing.

But as with her last interview on the show, there’s a lot more going on under the hood. Take an inside look with this episode — because there is lots of great information for you to consider for your own business.

Joanna and Brian discuss how she has built a successful business that fits her lifestyle, the surprising impact that affiliate marketing has had on her bottom line, and how the rise of audiobooks, podcasting, and voice tech is changing the online landscape for writers.

How full of knowledge and insight is this episode? Just know that toward the end of it, Brian is compelled to say the following: “Okay people, if you stopped listening at the halfway point, you screwed up and you don’t even know it.”

So make sure you listen all the way through.

This week’s rundown:

• The rise of audio — both audiobooks and podcasts — and how it is changing the future of both consumption and publishing. (They return to this at the end too.)

• How Joanna stays “sanely ambitious” with a successful 6-figure business that remains completely on her terms … and why she is not striving to hit seven figures.

• Why it’s important to regularly review your business and double down on what you love.

• Why Joanna and Brian struggle with Seth Godin’s definitions of freelancer and entrepreneur.

• Joanna goes into detail about her business model and the many ways she makes money.

• The specific strategies Joanna has used to leverage affiliate sales into half of her total revenue.

• The many different tools and services Joanna uses to manage her independent publishing empire.

• Joanna explains a few remarkable examples of what’s next in audio and voice — including A.I. voice synth and licensing a voice brand.

• Why even a writer like Joanna is thinking and planning for #voicefirst moving forward.

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/writing-business

May 08 2019

49mins

Play

Build a Business That Powers Your Lifestyle

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It’s a pretty common dream. Start a business, work hard, and someday you’ll get to travel the world.

But what if you started a business so you could travel the world right away? These days, it’s completely doable if you set things up intentionally to become a digital nomad.

That’s what Camille Holden and her husband did when they started their PowerPoint focused business. And it powered them for four years of world travel!

Now, the couple has settled in Bali and are focused on growing the business. Tune in for a great example of how to craft your business to give you the freedom to grow, or go, depending on what your objectives are at the time.

I’m Brian Clark and this is Unemployable — tips and tools for building your perfect business. Thanks for joining us.

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/camille-holden

***

Unemployable is brought to you by iThemes Hosting for WordPress. iThemes is our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank.

To save even more, simply use this exclusive link to save $50 off your first year: http://ithemes.com/bc50

Jun 19 2019

33mins

Play

High Impact Content Marketing, with Peter Abraham

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Everyone discovers the power of content marketing in their own way. And ultimately, those who do it well take their own unique path from there. As a film and television guy in Los Angeles, Peter Abraham focuses mainly on the visual and experiential side of content with Abraham content marketing studio. Which makes sense with... Listen to episode

Jun 13 2018

37mins

Play

Introducing the Unemployable Initiative

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Today is the big day that we've been alluding to now for a few weeks here on the Unemployable podcast.

The Unemployable Initiative is open, and accepting applications.

In this edition of the podcast, Brian Clark and Jerod Morris explain the big idea behind the Unemployable Initiative, discuss how it will leverage the many features of Mighty Networks, and peel back the curtain a bit on why we decided to make it free but with an application process for joining.

Once you listen to the episode, here is the URL to request your spot: http://members.unemployable.com.

Aug 21 2019

26mins

Play

The Essential Photo and Video Tools For Freelancers

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No matter what type of services you offer as a freelancer, having an arsenal of photo and video tools that can help you create high-quality graphics, images, and media is always a good idea.

Even if you might not need them for client work, you can use these tools for your own marketing and business needs.

Here are a few things you can do with photo and video tools:

• Create quality, visually engaging graphics, videos, and other media on a budget.
• Add value to your services without a ton of expense on your end (e.g., offering to create images for your client’s next social media campaign).
• Build a cohesive brand for yourself without breaking the bank.

Even if you’re not a designer or creatively inclined in that way at all, you can still make beautiful visuals to share with the world. Content creators, designers, and Jack and Janes of All Trades, this one is for you as Brian Clark provides our recommendations for the best photo and video tools for freelancers.

***

This episode of Unemployable, and the entire Essential Tools for Freelancers series, is brought to you by FreshBooks — the leading invoicing and accounting software solution preferred by freelancers just like you.

Right now you can try it yourself for 30 days absolutely free, no obligation or credit card required. Simply go to freshbooks.com/unemployable and enter “unemployable” in the “How did you hear about us?” section to get your free trial.

Aug 16 2019

11mins

Play

The Human Brand in an Age of Algorithms

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We’ve talked a lot about curation this season on Unemployable. And with good reason: a curation marketing strategy has proven to be an effective way to build a successful online audience and business in an age of content overload.

But we also know that many of you are wondering just how viable it is for someone who is just now getting started. Aren’t big companies like Amazon, Facebook, and Apple at a major advantage because of their audience and reach? And haven’t many of the best niches already been gobbled up by existing curators?

These are good questions. And as you’ll discover in this episode, the answers to these questions suggest that right now is still a great time to get start with curation marketing; in fact, it’s still early enough for you to experience a first-mover advantage, much like in the early days of blogging, podcasting, and other once-burgeoning strategies that have now reached stages of saturation.

As Brian Clark and Jerod Morris discuss in this episode, there are major benefits to establishing your curation positioning in the market now and building a human brand that will be able to grow and evolve as technology does.

Aug 14 2019

30mins

Play

Leverage Powerful and Affordable Software to Build a Community-Based Brand

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“Don’t build on someone else’s land,” you’ve heard me say many times over the years. Especially with a company with a horrible track record like Facebook.

And for your own website, there’s really no need. With powerful platforms that allow you control as a customer like WordPress and Squarespace, you can build whatever you need.

Frankly, you can’t build a 7-Figure Small business without utilizing powerful technology platforms — it’s a big part of the reason for the growth of so many no-employee, 7-figure businesses. Just think of all the tiny companies that have build niche SaaS offering thanks to Amazon Web Services.

There’s a clear difference between these types of empowering platforms and Facebook. In the former, you’re a customer in a competitive space. With Facebook, you’re the product.

I’ve been building membership communities since 2008, always with custom WordPress solutions. In 2019, there’s no way to build a best-of-breed community-based business with all the bells and whistles from scratch — without it costing hundreds of thousands, that is.

But the answer is still not Facebook. I’ve invited Gina Bianchini, Founder and CEO of community-technology provider Mighty Networks to tell us why she’s creating powerful software for a fair price — and why it’s in the companies interest to play fairly with creators and community organizers.

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/gina-bianchini-mighty-networks

***

Unemployable is brought to you by iThemes Hosting for WordPress. iThemes is our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank. To save even more, simply use this exclusive link to save $50 off your first year.

Or read our full review to find out about several unique features that iThemes WordPress hosting includes at no charge — and click over to your $50 discount from there.

Jul 31 2019

1hr

Play

The Essential Conference Call Systems For Freelancers

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Having a conference call system not only makes you look professional, but they tend to make client calls run easier and more efficiently.

Not to mention, if you’re full-on digital-nomad-ing, it may make more sense to run a call through a conference call system if you don’t have the best reception or a limited international phone plan. In addition to that, there are so many added benefits to using a conference call system.

Whether you use them regularly or once in a Super Blood Wolf Moon, it’s never a bad idea to have a go-to conference call system for any situation. So put your phone away, and join Brian Clark in diving into our favorite conference call systems for freelancers.

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/essential-conference-call-tools-for-freelancers

***

This episode of Unemployable, and the entire Essential Tools for Freelancers series, is brought to you by FreshBooks — the leading invoicing and accounting software solution preferred by freelancers just like you.

Right now you can try it yourself for 30 days absolutely free, no obligation or credit card required. Simply go to freshbooks.com/unemployable and enter “unemployable” in the “How did you hear about us?” section to get your free trial.

Jul 26 2019

10mins

Play

Why Connection is the New Content Marketing

Podcast cover
Read more
The paradigm for how to build sustainable success online has shifted in some important ways, and a key to building a 7-Figure Small business is understanding these shifts and being prepared to capitalize on them.

One of the biggest shifts is what Brian Clark was alluding to when he stated on a previous episode of Unemployable that “people are still teaching content marketing like it’s 2010.” Listeners keyed in on that quote and have let us know that they want to know more about what Brian meant.

In this episode, Brian explains what he meant by that statement. He also explains that while the fundamentals of content marketing may not have changed, the context absolutely has. And this shift should have an impact on how you approach your strategy to build a 7-Figure Small business.

You’ll learn the important difference between curation and connection; what the “power trinity” is for a 7-Figure Small; and how adopting a mindset of connection will help you not just in building an audience but even in helping you figure out your business model.

This is a loaded episode that is filled with useful insight and context, and it teases where Unemployable is headed moving forward. We hope you’ll listen in. If you have questions or comments, tweet them using the #unemployable hashtag or send us an email. (We give out our email addresses in the episode.)

Jul 24 2019

1hr 12mins

Play

The Essential Project Management Tools For Freelancers

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As a freelancer, you’re juggling a lot of things at once on a regular basis.

From managing client work to making sure you pay your quarterly taxes on time, you’ve got quite a bit to remember and get done.

It goes without saying that managing your workload, client relationships, and administrative tasks come with the freelancer territory. What’s more — being able to do all three efficiently while simultaneously producing your best work will be what sets you apart from others.

Project management software can help you keep track of everything you need to run your freelance business all in one place. Having a solid grasp on your business can help you run things more efficiently, which means you can allocate more time to creating your best work — whether it be for a client or your own business.

How do you know which project management tool is going to work best for you? In this edition of our Essential Tools for Freelancers series, Brian Clark discusses the benefits of using a project management tool, and then highlights three of our favorites.

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/essential-project-management-tools

***

This episode of Unemployable, and the entire Essential Tools for Freelancers series, is brought to you by FreshBooks — the leading invoicing and accounting software solution preferred by freelancers just like you.

Right now you can try it yourself for 30 days absolutely free, no obligation or credit card required. Simply go to freshbooks.com/unemployable and enter “unemployable” in the “How did you hear about us?” section to get your free trial.

Jul 12 2019

11mins

Play

The Art of Conversational Copywriting

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At the heart of any successful small business is a creative human being.

And it’s important that we remember to put our very human voice out there to connect with our preferred clients and customers.

And yet, when it comes to writing copy or content, we often stiffen up. Being an authentic human being should be the most natural thing ever -- so why does it often feel so unnatural when we try?

Plus, authenticity is determined by the audience, not by whatever pops in your head to say. And that means that communicating in a relatable way takes a lot of listening, and then mirroring back to your audience the language that they prefer.

In this episode, we’re joined by copywriter Nick Usborne, who specializes in “conversational copy.” Tune in to hear some of Nick’s favorite methods for creating engaging messages that catch and hold attention, while inching people ever closer to doing business with you.

Here is the link Nick mentions during the episode: https://conversationalcopywriting.com/unemployable/

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/conversational-copywriting

***

Unemployable is brought to you by iThemes Hosting for WordPress. iThemes is our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank.

To save even more, simply use this exclusive link to save $50 off your first year: http://ithemes.com/bc50

Jul 10 2019

47mins

Play

How to Scale Your Business Without Sacrificing Freedom

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No matter what your idea of freedom is — whether it’s maximizing earnings or maximizing lifestyle — you will have to find reliable ways to earn more money in less time to achieve it.

Otherwise, you just end up sacrificing the freedom that drew you to becoming a freelancer or entrepreneur in the first place.

Ed Gandia has spent the last decade living on the margins of his business and finding ways to scale it without adding the freedom-robbing complexity that we all want to avoid. And now he teaches writers how to do the same — how to earn more in less time, and how to think more like entrepreneurs than craftsmen.

Listen on to hear Ed and Brian Clark discuss a number of simple methods that Ed has learned for how to “scale light,” plus a few more advanced methods for how to “scale lean.” Each of these methods have helped Ed skip ahead of simple incremental growth and instead experience massive leaps in output and revenue, and, most importantly, having the space he’s needed to create breakthroughs in both his business and life.

Listen to Ed's previous appearance on Unemployable: https://unemployable.com/podcast/ed-gandia/

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/scale-your-business

***

Unemployable is brought to you by iThemes Hosting for WordPress. iThemes is our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank.

To save even more, simply use this exclusive link to save $50 off your first year: http://ithemes.com/bc50

Jul 03 2019

51mins

Play

Mailbag: Here's What's Replaced "Know, Like, and Trust"

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This week’s episode of Unemployable is dedicated to you and your questions.

Brian Clark put out a call for questions in the most recent edition of the Unemployable newsletter, and you responded with a number of good ones. Brian, Jerod Morris, and Kat Ambrose answer them all in this week’s episode.

Note: if you want to submit questions in the future or have comments about the show, use the hashtag #unemployable on Twitter. We’ll be tracking it, and we look forward to interacting with you.

This week’s rundown:

• With all of the options for a content business, where do you start in choosing which one to pursue?
• What are good business models for a 7-Figure Small business?
• How do you pursue a real estate strategy for a hyperlocal website?
• How much content do you need on your blog to reach 10,000 visitors per month? (Is this even the right way to think about it?)
• Why is Brian promoting iThemes here on Unemployable instead of WP Engine, which bought StudioPress?
• What are the first steps to take when building a services business on a tight budget?
• How should someone in construction (or any other niche or industry) go about building an audience that could lead to solopreneur opportunities?

And, of course, there's some hijinks along the way ... including Jerod spilling the beans about a hilarious idea the Copyblogger editorial team came up with long ago, behind Brian's back, but never had the temerity to actually pursue.

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/mailbag-what-replaced-know-like-trust

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Unemployable is brought to you by iThemes Hosting for WordPress. iThemes is our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank.

To save even more, simply use this exclusive link to save $50 off your first year: http://ithemes.com/bc50

Jun 26 2019

51mins

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Build a Business That Powers Your Lifestyle

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It’s a pretty common dream. Start a business, work hard, and someday you’ll get to travel the world.

But what if you started a business so you could travel the world right away? These days, it’s completely doable if you set things up intentionally to become a digital nomad.

That’s what Camille Holden and her husband did when they started their PowerPoint focused business. And it powered them for four years of world travel!

Now, the couple has settled in Bali and are focused on growing the business. Tune in for a great example of how to craft your business to give you the freedom to grow, or go, depending on what your objectives are at the time.

I’m Brian Clark and this is Unemployable — tips and tools for building your perfect business. Thanks for joining us.

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/camille-holden

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Unemployable is brought to you by iThemes Hosting for WordPress. iThemes is our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank.

To save even more, simply use this exclusive link to save $50 off your first year: http://ithemes.com/bc50

Jun 19 2019

33mins

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A Four-Phase Approach for Creative Entrepreneurs

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When you think of the entrepreneurial hustle, filmmakers are not the first to come to mind. But they are a really good example of the mindset and drive that are required of a 7-Figure Small startup.

The broader world of business is moving more toward the Hollywood model of work: forming teams of talent based on what needs to be done, not the illusion of permanent employment. Studios and indie filmmakers have been operating this way since … always.

Zeke Zelker is not only an entrepreneurial filmmaker, he’s also a creative pioneer at the forefront of transmedia. Not sure what that means? You’re definitely going to want to tune in, because it’s fascinating stuff.

Plus, Zeke has a 4-phase approach to the way he gets his projects done. Through our conversation, I relate how Zeke’s framework for film projects is applicable to just about anyone who utilizes audience, indie talent, and technology to create a big impact from a tiny business.

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/zeke-zelker

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Unemployable is brought to you by iThemes Hosting for WordPress. iThemes is our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank.

To save even more, simply use this exclusive link to save $50 off your first year: http://ithemes.com/bc50

Jun 12 2019

46mins

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The Essential Social Media Marketing Tools For Freelancers

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Whether you’re managing social media for a client or need a better way to manage your channels, using a reliable social media marketing tool could save you tons of time.

With features like post scheduling, social listening, content composers, and more, these tools are crucial for anyone managing social media accounts.

Setting aside time each week or month to tend to your social channels will ensure it gets done and that you see a return. Social media management tools have excellent features that not only help you work smarter but can help you determine if your efforts are working or if you need to head back to the drawing board.

Plus, if there’s a way to save you hours each week, it’s worth a try.

A reliable management tool can act as your social media assistant. If you block out a chunk of time each week or month to create and schedule your content, you’ll not only save yourself tons of time, but you can invest your time in what is most impactful for your goals.

How do you know what tool is going to work best for you? In this edition of our Essential Tools for Freelancers series, Brian Clark discusses the benefits of using a social media management tool, and then highlights three of our favorites.

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/essential-social-media-marketing-tools-for-freelancers

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This episode of Unemployable, and the entire Essential Tools for Freelancers series, is sponsored by FreshBooks. To learn more and get a 30-day free trial (no credit card required), visit freshbooks.com/unemployable and enter “unemployable” in the “How did you hear about us?” section.

Jun 07 2019

10mins

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How a One-Time VC Darling Learned to Love His ‘Measly Lifestyle Business’

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What is it like going from the heights of running a company that is growing fast and attracting gobs of VC money ... to being on your own and running a "measly lifestyle business"? Not too many people can answer that question based on experience. Sahil Lavingia of Gumroad is one of them.

Sahil recently published an article titled Reflecting on My Failure to Build a Billion-Dollar Company, and this week on Unemployable we extract some important lessons from this article, as well as a couple others that were recently featured in the Unemployable newsletter.

It’s time for another article roundup episode with Brian, Jerod, and Kat.

This week’s rundown:

• Was the Game of Thrones ending really that bad? And how does Brian feel about the Game of Thrones showrunners helming the next wave of Star Wars movies? (Does he even care?) [00:35]
• We reflect on the recent episode with Brian Cassel about productizing by addressing the #1 potential pitfall of trying to productize your business. [5:08]
• We reflect on the recent Stephanie Sammons episode by discussing how do you take the idea of “truly knowing what you want” from a general, nebulous idea to something specific and maybe even measurable. [9:13]
• Discussion of article “Reflecting on My Failure to Build a Billion-Dollar Company” by Sahil Lavingia for Medium. [14:20]
• Discussion of article “Mark Cuban’s Advice for Recent Graduates: Your Soft Skills Are More Important Than Coding” by Cameron Albert-Deitch for Inc. [25:44]
• Discussion of article “The Value of Community: How and Why to Create (and Join) One” by Allie Decker for Authentik. [30:03]
• Finally, Brian closes by teasing the next interview episodes of Unemployable. [40:56]

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/discussion-episode-133

Jun 05 2019

44mins

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The Essential Accounting Software For Freelancers

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As freelancers, there is no accounting department to keep track of this side of the business for us. Here’s a little dose of healthy reality: YOU are your accounting department.

But you’re a freelancer — your craft is what you really do. Whatever that is, the world of accounting is not your specialty.

Plus, let’s face it. Accounting work can be tedious, and tedium was not what you were looking for when you went out on your own.

And yet, without properly handling the money that comes into the business (and getting it in the first place), you’ll soon be out of business. Thankfully, there are powerful solutions that can keep your business humming along.

In this episode, Brian Clark discusses the benefits of using accounting software to help you manage your business. Then he provides our recommendation for the best accounting software out there — FreshBooks — based on our own experience and conversations with freelancers like you. having an email strategy in place.

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To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/essential-accounting-software-for-freelancers

May 31 2019

8mins

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Stay Small and Succeed Fully

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In the realm of starting and running your own business, “success” has often been defined by how much your business grows. More clients, more money, more employees.

Of course, that’s a fallacy.

At some point the returns of growth diminish, and you’re working harder, you’re less happy, and actually making less due to an increase in overhead and stress.

Wisdom in the realm of the 7-Figure Small approach is truly knowing what you want out of your business and your life. Plus, you need to understand where the line is between good growth, and growth for its own sake.

Today, Stephanie Sammons joins us to share how she’s building her solo financial advisor practice to become a sanely ambitious business. Tune in to hear ideas that will help you decide what your ideal business looks like.

Unemployable is brought to you by iThemes Hosting for WordPress. iThemes is our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank.

To save even more, simply visit ithemes.com/bc50 to save $50 off your first year.

Or head over to unemployable.com/hosting to read our full review to find out about several unique features that iThemes WordPress hosting includes at no charge — and click over to your $50 discount from there.

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To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/stephanie-sammons

May 29 2019

46mins

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Freelancers: Create a 7-Figure Small Business With This Approach

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When we talk about powerful yet tiny businesses making 7 figures in revenue without employees, freelancers may feel left out.

After all, you’re just one person serving clients, and unless you’re perhaps an attorney or financial advisor, it’s tough to get to that level alone. And starting an agency or larger firm doesn’t seem like a dream business for a lot of people.

But there is a way to turn a client service business into a high impact 7-figure small business. It’s called productizing, and Brian Cassel is with us today to explain what it is, and how to do it for yourself.

Brian walks us through the three main phases of creating a “productized service:

1. Create: This is when you start working “on” our business, not “in” your business, and creating your value proposition that will lead to a scalable service.

2. Automate: Here we talk about systematizing and scaling your operation. That could mean bringing on other freelancers and delegating to a team, but you’ll also learn about how to streamline your work even if you want to work solo.

3. Market: Finally, we discuss how you can take a proactive approach to getting customers and growing your business, using tried and true marketing strategies.
Today’s episode is brought to you by iThemes Hosting for WordPress — that’s our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank.

To save even more, simply visit ithemes.com/bc50 to save $50 off your first year.

Or head over to unemployable.com/hosting to read our full review to find out about several unique features that iThemes WordPress hosting includes at no charge — and click over to your $50 discount from there.

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/productized-services

May 22 2019

50mins

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The Essential Email Marketing Software Providers For Freelancers

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Email marketing is (still!) a powerful tool that can help you launch your next product or find your next big client.

Whatever your goals are, having a solid email strategy is a worthwhile investment and can make a positive impact on your business.

Why?

Because email provides you the most direct line of communication with prospective clients. That makes it crucial for converting prospects into clients, which is why savvy freelancers have no intention of giving it up any time soon.

In this episode, Brian Clark discusses the benefits of having an email strategy in place. Then he highlights three email marketing software providers that you should consider as you plan your email marketing strategy — and, importantly, how to choose between them.

This episode of Unemployable, and the entire Essential Tools for Freelancers series, is sponsored by FreshBooks. To learn more and get a 30-day free trial (no credit card required), visit freshbooks.com/unemployable and enter “unemployable” in the “How did you hear about us?” section.

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To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/essential-email-marketing-providers-for-freelancers

May 21 2019

11mins

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The Essential Website Providers For Freelancers

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Today we’re discussing the “Great Website Debate.” Do you need one as a freelancer? Is it worth the investment of time and money?

Actually, the reality is: there’s actually no debate at all for savvy freelancers.

A sustainable and lucrative freelance career involves intentionally attracting your perfect clients with your own targeted marketing efforts — and building an asset that keeps bringing you those clients, year after year. That’s why you want — and need — your own website.

In this episode, Brian Clark discusses the benefits of creating a centralized place where potential clients can come to know, like, and trust you thanks to your site content, dive into case studies, review your services, and ultimately contact you to become a client.

Then he offers his recommendations for website providers from nearly two decades of experience building thriving and lucrative audiences online. (Spoiler alert: WordPress gets mentioned … but it’s not the only one.)

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This episode of Unemployable, and the entire Essential Tools for Freelancers series, is sponsored by FreshBooks. To learn more and get a 30-day free trial (no credit card required), visit freshbooks.com/unemployable and enter “unemployable” in the “How did you hear about us?” section.

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To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/essential-website-providers-for-freelancers

May 17 2019

16mins

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How to Succeed When Facing Exponential Technological Change

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Technology and the internet are changing at an exponential pace. You can either approach the future with eyes wide open and a plan for how to adapt, or you can stick your head in the stand and be passed by ... or run over.

This week, we discuss an article with a clear-eyed, sobering view of what work will be like in future -- and the ironic truth it lays bare about how to prepare for a career with this future hurtling toward us like a freight train.

We also discuss an article that reminds us not everything is changing. Preventing professional obsolescence may be changing drastically, but preventing health issues isn't -- because a few simple fundamentals of prevention remain constant.

Yes, it's time for another article roundup episode -- and this time, Brian and Jerod welcome in special guest Kat Ambrose

.This week's rundown:

• Who is Kat Ambrose ... and how did she end up freelancing for Brian Clark while living the life in Maui? [00:35]

• Brian, Jerod, and Kat describe the tools that are essential to their daily lives as freelancers and entrepreneurs. [8:25]

• Reflecting on last week's thought-provoking episode of Unemployable with Joanna Penn. [18:52]

• Discussion of article "Can anyone tame the next internet?" by Kara Swisher for Vox. [23:06]

• Discussion of article "Keep Things Simple For A Healthy, Long Life" by Jon Schuman for NPR. [36:46]

• Discussion of article "10 Tips to Transform an Elusive Goal into a Doable Project" by Claire Emerson for Copyblogger. [45:32]

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To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/prepare-for-future

May 15 2019

53mins

Play