The 7 Essential Podcast Strategies For 2017 - The Podcast Industry Report With Paul Colligan Episode #111
Ready to do amazing things with your Podcast in 2017? Want a free consulting session with Paul Colligan on how to do just that? In this episode, the 7 Essential Podcast Strategies For 2017 - and an amazing contest. Tell us your 7 sentences for your 7 strategies in the comments at http://ThePodcastReport.com/111. Paul will pick one for a Skype Consulting session that we'll play in a future episode. Click To Grab The Bonus PDF Big Ideas – There were 7 big ideas this episode - they're all in the PDF - grab the PDF. Links – Episode 110 - 7 Hidden Competitive Advantages Of Podcasting - http://ThePodcastReport.com/110 Social Media Marketing World 2017 - http://PaulColligan.com/SMMW How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App
30 Nov 2016
Why Apps And Apple TVs Matter To Podcasters - Even If You Are An Android User - The Podcast Report Episode #63
Apple made some big announcements that should cause all Podcasters to sit down and take notice. If the "future" of television really is apps, it's probably the future of Podcasts as well. In a live Periscope stream (playing off of what he examined last episode), Paul Colligan examines a few thoughts on what Apps mean to Podcasters and suggests a few steps they should take. Big Idea - The Future Of Podcasting Can’t Be The Podcast App (Tweet This) Links Podcast Month - http://PodcastMonth.com How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://www.PodcasterCart.com SMS2Optin - http://sms2optin.com Legal Podcast Music - http://LegalPodcastMusic.com The Podcast Report At Patreon - http://Patreon.com/PaulColligan Today In Podcasting Returns To Blab - http://blab.im/uvkhrq The Apple TV Keynote - http://www.apple.com/apple-events/september-2015/ More Apps Than TV - http://techcrunch.com/2015/09/10/u-s-consumers-now-spend-more-time-in-apps-than-watching-tv/ What Made Steve Change His Mind - https://www.youtube.com/watch?v=yiPhzSDiuz8 Apps More Than Search - https://www.youtube.com/watch?v=trmKYm_IXxY
16 Sep 2015
What Is The Ideal Length For A Podcast? The Podcast Report Episode #12
Everybody wants to know what the ideal length is for a Podcast. Paul Colligan explains why the answer might not be as easy as you think. For a Mind Map and Transcript of this week's episode, text "#EP12" to 503-897-1290 Big idea Asking if there’s an ideal length for a Podcast is like asking if there is an ideal length for a piece of string. Visit The Podcast Report today
2 Sep 2014
Podcasting Facts, Fears and Fiction - The Podcast Report Episode #100
Episode 100 of The Podcast Report is a look at the Facts, Fears and Fiction of Podcasting that are shaping our industry perhaps a little more than they should. Episode was originally recorded in front of a live audience at the Portland Podcast Cooperative Meetup, but was recorded for this special event - with a little more commentary for Paul's very dear audience. Riffs - There is still (lots) room in Podcasting (Tweet This) Tommy made #8 in all of iTunes without hitting New & Noteworthy (Tweet This) Leadership in Podcasting is a myth (Tweet This) Links - How To Podcast Training – http://HowToPodcastTraining.com The Podcast Interview Wizard – http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App Podcast Podcast Cooperative Event (Episode #100) –http://www.meetup.com/Portland-Podcast-Cooperative/events/232287530/Click To Grab The Slides And Video Bonus!!!
19 Jul 2016
Most Popular Podcasts
Changes At Instagram Just Made Podcast Marketing In The Social Networks A Lot More Interesting - The Podcast Report With Paul Colligan #86
Instagram just announced that they've upped their video hosting size from 15 seconds to 1 minute. This change has a potential massive effect on Podcasters who wish to promote their Podcast with social video and in this episode of The Podcast Report, Paul Colligan explains what the changes mean and what the Podcaster might want to do about them. At http://ThePodcastReport.com/86 Paul Colligan shows 4 examples of Podcast promotion on social media platforms provides means to get an additional training video and worksheet on the topic. Claim Your Instagram Marketing Video And PDF Worksheet Big Idea The Changes At Instagram Just Made Marketing Your Podcast Fun Again (Click To Tweet This) Links The Podcast Interview Wizard – http://ThePodcastInterviewWizard.com How To Podcast Training – http://HowToPodcastTraining.com How To Podcast – The Book – http://GrabTheBook.com How To Podcast Training – http://HowToPodcastTraining.com How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App
30 Mar 2016
Here's My Vision For The Industry - The Podcast Report With Paul Colligan Episode #98
Last week Paul Colligan spoke to many of the issues in the Podcasting industry that concern him deeply / keep him up at night. In this episode, Paul examines seven things we all can do in this industry to bring us all to a higher level of excellence. Speak To Different Models Focus On What Matters Preach How Podcasting Differs From Old Media Embrace Competition As A Means To Increase Your Audience Embrace The Monetizers Differentiate Between Your Agenda And The Industry's Agenda Stop The Passive-Aggressive Junior High Digs Big Idea The power of podcasting isn’t in doing it the right way, it’s in doing it the right way for you. (Tweet This) Links Livecast With Luria - 10 Years Of Video Online - https://www.facebook.com/paulcolliganfan/videos/10154271260856477/ How To Podcast Training - http://HowToPodcastTraining.com The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book - http://BestYouTubeBook.com How To Stream Video Live Book - http://amzn.to/1SZTQ1e Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2 How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App Episode 98 - Things That Keep Me Up At Night -http://ThePodcastReport.com/98 Podcast Podcast Cooperative Event (Episode #100) -http://www.meetup.com/Portland-Podcast-Cooperative/events/232287530/
5 Jul 2016
The Operation - Finishing Up The Team Clarity Matrix - Part 6 of 6
The last piece of your team is the person who makes sure it all "happens." The Operation makes sure the big picture is at play and, yes, is there to make EVERYTHING is done correctly for the bigger picture of your Podcast. This is the final episode in our Team Clarity Matrix. You can grab your free Matrix - and video series at - http://TeamBeforeTech.com.
31 Jul 2019
What Business Are You In ? - The Podcast Report With Paul Colligan Episode #87
Internet audio options continue to grow - from big players getting into the Podcasting space to big players producing and distributing content that sounds a lot like Podcasting (but they just won't call it yet). New devices as simple as the Amazon Alexa or as cool as the Tesla Electric Car are providing consumption channels (also not called Podcasting) that, simply, beg the Podcaster to decide what business they are in. This Podcast episode was recorded on Facebook Live - another distribution model not called Podcasting. What business are you in? Links: New York Times Podcast Team Forbes Podcast Network Audible Channels Amazon Alexa TuneIn
12 Apr 2016
How To Be A Better Podcast Interviewer / Closing Up Season 5
Want to be a better podcast interviewer? Here are a few (freeing) thoughts on the process - and a free worksheet normally reserved for my clients. Grab The Worksheet: Text - “interviewhacks” to (503) 966-8066 Links Mentioned: Roderick On The Line - https://itunes.apple.com/us/podcast/roderick-on-the-line/id471418144?mt=2 The Podcasters Roundtable - https://youtu.be/ALu0MSzR1-Y Podcast Report 143 (About Attending Events) - http://ThePodcastReport.com./143 See you next Season ...
20 Apr 2018
Podcasting Has A Discoverability Problem. What Is Your Solution?" - The Podcast Report With Paul Colligan Episode #96
We need to admit it - Podcasting has a discoverability problem. Paul Colligan examines the problem and makes some suggestions on how to deal with it. He also ponders what role Facebook Live might play in helping others find Podcasts.
21 Jun 2016
What Should Podcasters Do About Apple? - The Podcast Industry Report With Paul Colligan Episode #101
What do we do about Apple? Are they a help or hindrance to your Podcast? Is there anything they can do better? What should the Podcaster do with Apple - even if they aren't big fans? In the first episode of Season 3 of The Podcast Industry Report, we examine the role Apple plays in the industry and what we can do about it. After a Summer Hiatus, The Podcast Report is BACK - and is now The Podcast Industry Report looking at the issues of all things Podcasting through the different players that make up the industry. Click To Grab The Bonus PDF Big Ideas - Tweet: What you think about @iTunesPodcasts doesn't matter. What you do about @iTunesPodcasts does. Links - How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App VidSummit - http://vidsummit.com Todd's Book - http://amzn.to/2cu4Jrt Tom Webster's Report - http://www.edisonresearch.com/the-infinite-dial-2016/ Libsyn's Google Podcast Strategy - https://support.libsyn.com/faqs/submitting-to-google-play-music/
13 Sep 2016
Did I Wait Too Long To Get Into Podcasting? The Podcast Report Episode #11
Get the show Transcript and Mind Map by texting "#EP11" to 503-897-1290. Anyone looking to get into Podcasting has to wonder if they are "too late." Paul Colligan examines the reasons why it may be too late, and why it may not be too late to start Podcasting.
27 Aug 2014
Promote Your Podcast With The Team Clarity Matrix
Once the show is done, it's time to promote your Podcast. The right person for the job will do amazing things. The wrong person will waste your time and money. Understand (and build) your Podcast Team with The Podcast Partnership's Free Team Clarity Matrix: http://teambeforetech.com/ #TeamBeforeTech
27 Jul 2019
What Will Podcasting Be Like In 10 Years? The Podcast Report Episode 21
In episode #21 of The Podcast Report, Paul Colligan examines Podcasting's next 10 years (based on an article from Todd Cochrane on the first 10). To get a transcript and mind map of the episode, text "#ep21" to 503-897-1290 Big Idea - Want To See Podcasting’s Future? Look In Your Email Inbox! (Tweet This) Links Todd's ArticleThe Conversation At G+
5 Nov 2014
How to Make Your Podcast A Medium Article - The Podcast Report
Benjamin Hardy the #1 writer on Medium is here today. It makes sense to put your written content where people already are. I've always said making people come to your blog in the world of syndication, publication, subscription, and podcasting is a little bit arrogant. I've also talked about repurposing your content. Medium is currently an interesting opportunity. Today, we talk about putting your podcast on Medium. Medium is doing incredible numbers when it comes to search ability, and it’s worth taking a look at. Benjamin Hardy’s writing focuses on self-improvement, motivation, and entrepreneurship. He is also getting his PhD in Industrial and Organizational Psychology. His research focuses on the difference between want to be entrepreneurs and actual entrepreneurs or dreamers versus doers. Tip of the Week: You know what's better than your audience immediately enjoying your podcast? A podcast you created several years ago being enjoyed by new listeners. Some podcasters don't think about the long-term. Every week, more stuff from the back catalog is being downloaded. When you plan your podcast, make a podcast that will be even more valuable as time goes by. How to Make Your Podcast a Medium Article: [04:48] Benjamin is one of the more approachable and unassuming gurus that I have met in a long time. [05:17] Medium is a repository of articles. It's getting bigger and more strategic. [06:04] Benjamin gets about a million clicks on his medium account every month. Clicks and reads are tracked, so you can optimize your articles for people going through your content. This translates to about 25,000 new email opt-ins a month, and Benjamin now has 320,000 subscribers. [06:55] This also led to Benjamin getting his first book contract and $220,000 for Willpower Doesn't Work. He now has a seven-figure income all from Medium.com. [07:43] Text the word Medium to 5039668066 to get this episode’s Medium article and a quick outline based on what Ben teaches. [08:31] Ben has learned how to write viral headlines. He took Jon Morrow's guest blogging course and learned how to write headlines. He creates clickable headlines and structures the article in a way that it looks interesting with subheadings and short paragraphs. If subheadings are interesting and powerful people are likely to read the article. [10:02] Ben's three keys to good writing. You have to be a clear and intentional communicator. The writing has to be very emotional. Hit people in the head as well as the heart. Back everything up with science and experts. [11:55] Knowing the structure, getting people in, and writing it powerfully are what makes good writing to Ben. [13:13] Paul and Ben create a sample article for medium about turning a podcast into a medium article. Find a purpose such as to inspire people to read your article and to subscribe to your email list. [14:37] List the top five reasons why people are missing out if they are not turning their podcast in 2 medium articles. [14:47] These reasons need to be compelling and highlight the opportunity cost and gain. Then back everything up with stats. [15:30] Headlines need to be extremely emotional. [16:27] Hit the why such as what podcasters want. [17:13] Focus on their aspirations and pain. [18:06] If you publish an article and it doesn't do well why wouldn't you republish it again with a different title. Try republishing at the next day or week later. [18:53] The internet is like a river you never see the same water twice. [20:15] Why wouldn't you republish a podcast episode? [22:53] People should republish podcasts with new titles. [23:19] Ben went from 1500 email signups to 5000 a month with the same amount of traffic by switching from a call-to-action that said to go to his website to a call-to-action that sent readers to a landing page. [23:55] Websites are distraction heavy. [24:26] Then Ben switched from an ebook to a checklist, and he went from 5000 email sign-ups to 20,000 email sign-ups a month. [25:33] Create small easy condensed freebies and send people to a landing page never a website. [25:54] Your checklist needs to be results-focused. [27:18] Ben wants to be a good artist and a good business person. He is learning the business side of things, so he can succeed in both worlds. [28:41] Organic traffic isn't enough if you want to be a business person you still need to learn how to sell. Be brilliant at what you do but spend the energy becoming a good salesman. [30:22] Starving artist focus on the craft, but they can't sell. And then there are people focused on the sale, but they are selling crap. [30:39] Sell because you really believe in what you are doing but don't stop getting better at what you do. [30:54] Willpower doesn't work is a self-improvement book. Becoming a foster parent changed Ben's life. The external pressure forced him to think hard and to take action and start writing. [32:33] How we rise and fall to the demands of our situation, and if our situation doesn't demand much of us we're not going to show up and do much. [32:46] The fundamental attribution. Putting all of our focus on ourselves. The environment shapes the individual. You can do greater things if your situation demands you to do it. [33:21] The book is about shaping situations and environments that force you to achieve. [33:37] Who we are is determined by the environment that we are in, and we have the ability to shape that environment and create our situations and transform ourselves into who we want to be. [35:00] When you look at a person's life they are a product of their environment. Links and Resources: Podcast App Worksheet Text the word Medium to 5039668066 to get this episodes Medium article Cal Newport Medium Benjamin P. Hardy Medium Benjamin Hardy Willpower Doesn’t Work Joe Polish Genius Network Jon Morrow Will Durant We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show. You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.
22 Feb 2018
Do Podcast Subscribers Matter Anymore? - Podcast Report Episode #3
The majority of Podcasters aren't pushing subscriptions to their Podcasts. Most of the Podcatching programs don't even use the term anymore. Do subscriptions to Podcasts still "matter?" To get the Mindmap and Transcriptions from this episode, text "#EP3" 503-894-1290.
1 Jul 2014
What Do Podcast Industry Acquisitions And Mergers Mean To Your Podcast? - The Podcast Report With Paul Colligan Episode #94
Recent industry news about Podcast company acquisitions has a number of Podcasters worried about how this news will affect them. The worry is, simply, silly, because the Podcast industry seldom affects the Podcast. Paul Colligan examines how the Stitcher and Scripps news affects Podcasters in this episode of The Podcast Report. Big Ideas When you own your Podcast, it doesn't matter who owns the tech. (Tweet This) The only person that cares about you and your Podcast is you and your audience. (Tweet This) Links Fotomat - Wikipedia - https://en.wikipedia.org/wiki/Fotomat How To Podcast Training - http://HowToPodcastTraining.com The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book - http://BestYouTubeBook.com How To Stream Video Live Book - http://amzn.to/1SZTQ1e Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2 How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App
7 Jun 2016
Is There Room for Another Podcast? with Joel Comm - The Podcast Report
Joel Comm is here today to chat with me about if there is room for another podcast. He has a new podcast that is less than nine months old, yet he is having amazing success. This is because Joel is delivering content that his audience is hungry for. We also take a look at the specifics of Joel's podcast. We look at how he is getting revenue and where it is coming from. This podcast is about crypto, and he is connecting a very specific audience to a very specific offer. The power of this industry is making solid connections the way that Joel is doing. Tip of the Week: Are you considering sponsorships for your podcast? If so, think about a sponsor that will still sound good in one year, two years, or later down the line. You want your sponsorship to sound like a strategic implementation of what you are trying to do. Add sponsors that tell a more complete story of where your podcast is going. Is There Room for Another Podcast? [02:55] Joel and I have known each other for about a decade. He has rebooted and gone through different products over that time, but he has always remained successful. [03:05] The podcast we talk about today is not his first podcast, but it is an extremely successful podcast. [03:25] Joel wrote one of the first twitter books called Twitter Power. [03:59] The Bad Crypto Podcast started in July 2017. It was started on a whim as a case of opportunity meets action. [04:48] Bad Crypto's average Spotify downloads are over 1000 a day. They have had half a million downloads in February. Since July, 3 million across the board. [06:23] Before Joel and his co-host Travis Wright started the Bad Crypto Podcast a lot of the other crypto podcasts out there were kind of dry and over people's heads. They decided to take an approach that was more fun and focused on learning together. [08:05] Joel tries not to listen to other crypto podcasts, because he wants to make sure that they keep doing something different and unique without having outside influences. [09:30] The success of Joel's podcast is a combination of many things from timing to their unique content. Joel was slow to start working with crypto. [10:30] Travis and Joel were talking about having a crypto podcast, and then they decided to make it a reality. [11:07] They started their podcast with no idea that the big crypto boom was coming. [12:25] They started using Spotify in September and their numbers just kind of tracked along with the numbers on Libsyn. They are in 190 countries worldwide. [14:02] Joel shares his podcast monetization strategy. They are super transparent. One show is an ICO spotlight. ICO stands for initial coin offering. Companies get to come on the show and tell listeners about their ICO. [15:27] They will offer companies sponsored slots on an ICO show. They charge the company for that slot which is usually a 15 to 18 minute interview. [15:48] They usually do three of those in an episode. Their numbers are on the high side, and they're not going to take sponsors that don't fit. [17:07] They also have some crypto related sponsors. [17:53] They have also taken the Bad Crypto Show on the road and actually created a live experience. They have a funny, engaging, and interactive experience that adds a whole new dimension to these crypto conferences. [19:05] The Bad Crypto Live Shows were an unintended consequence. People could try to copy them, but it would be obvious. [19:10] They have a really unique niche within this vertical. [19:55] How podcasters are now becoming fascinating entities. [21:24] How doing Bad Crypto Live is so much more fun than doing a professional keynote speech. It's like doing improv. [22:28] They now have a team to help manage the show. All of the aspects of podcasting can be really draining. They like to focus on what they do best which is creating content and speaking. [23:09] Is there room for new podcasts? Of course.Tell a story that is unique and be true to yourself. [23:28] Why would you want to copy what somebody else is doing. Do something unique. Links and Resources: Podcast App Worksheet Twitter Power @badcrypto on Twitter The Bad Crypto Podcast Gary Leland Crypto Cousins Unchained Laura Shin We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show. You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.
22 Mar 2018
Podcast Predictions For 2017 - The Podcast Industry Report With Paul Colligan Episode #113
Paul shares his Podcast Predictions for 2017 - and examines what he got right and wrong in his 2016 predictions: No New Podcast Consumption Models In 2017 - Podcasting doesn't need fixing At Least One #1 Show With No Ad Insertions - There Are Other Models A New Toolset From iTunes (But Nothing From Google) - Apple Must / Google Doesn't Care Links – The 2016 Predictions Episode - http://ThePodcastReport.com/75 Social Media Marketing World 2017 - http://PaulColligan.com/SMMW How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App
14 Dec 2016
Your Podcast Strategy / The Team Clarity Matrix
If you have no Podcast strategy, you can’t be frustrated when you have no Podcast results. No Podcast is an island. In our 15+ years of Podcasting, we’ve realized that everyone needs a team. The Podcast Partnership Team Clarity Matrix (TM) provides the means to understand your Podcast Team. The first step is Strategy / Review. We cover that in this episode. http://TeamBeforeTech.com
17 Jul 2019