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The Content Academy Podcast: Content Creation for Online Business | Creating Raving Fans |Selling High Value Paid Content |

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Each week Paul Caffrey & Phil McGrath from www.Content.Academy interview successful online business entrepreneurs who are creating online content that serves outstanding value to their audiences. We discuss their strategies and tactics for creating online content that is earning them in some cases five, six and even seven figure incomes. The show is focused on deconstructing the content creation processes of leading entrepreneurs creating excellent online content that creates raving fans. How do online business owners bring so much value to their audience that in turn rewards them with virtual freedom to go anywhere they want? We discuss what it takes to create all the online content that makes them so successful. Our guests include Kimra Luna who took her online business from Zero to $1Mill in less than a year with her online content. Gene Hammett who has over 20 years business experience & ran multiple million dollar businesses, lost everything and got it back by creating his online business Leadersinthetrenches.com. Mark Asquith is a successful entrepreneur from Excellence-Expected.com & works, business partner with John Lee Dumas. To access actionable tips for creating profitable online content from these great entrepreneurs and many more, visit www.content.academy Now!

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Each week Paul Caffrey & Phil McGrath from www.Content.Academy interview successful online business entrepreneurs who are creating online content that serves outstanding value to their audiences. We discuss their strategies and tactics for creating online content that is earning them in some cases five, six and even seven figure incomes. The show is focused on deconstructing the content creation processes of leading entrepreneurs creating excellent online content that creates raving fans. How do online business owners bring so much value to their audience that in turn rewards them with virtual freedom to go anywhere they want? We discuss what it takes to create all the online content that makes them so successful. Our guests include Kimra Luna who took her online business from Zero to $1Mill in less than a year with her online content. Gene Hammett who has over 20 years business experience & ran multiple million dollar businesses, lost everything and got it back by creating his online business Leadersinthetrenches.com. Mark Asquith is a successful entrepreneur from Excellence-Expected.com & works, business partner with John Lee Dumas. To access actionable tips for creating profitable online content from these great entrepreneurs and many more, visit www.content.academy Now!

iTunes Ratings

27 Ratings
Average Ratings
27
0
0
0
0

Focused on Content

By Duffash - Mar 19 2016
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Wonderful job keeping the interview focused on content.

Much needed!

By Podcast Mom - Mar 18 2016
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Thanks so much for this show!

iTunes Ratings

27 Ratings
Average Ratings
27
0
0
0
0

Focused on Content

By Duffash - Mar 19 2016
Read more
Wonderful job keeping the interview focused on content.

Much needed!

By Podcast Mom - Mar 18 2016
Read more
Thanks so much for this show!
Cover image of The Content Academy Podcast: Content Creation for Online Business | Creating Raving Fans |Selling High Value Paid Content |

The Content Academy Podcast: Content Creation for Online Business | Creating Raving Fans |Selling High Value Paid Content |

Latest release on Jun 08, 2017

The Best Episodes Ranked Using User Listens

Updated by OwlTail 1 day ago

Rank #1: Episode 66: Building A Personal Brand With Chris Ducker

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Finally, it happened….we interviewed Chris Ducker on the Content Academy Podcast! Episode 66 to be precise. Chris Ducker teaches entrepreneurs how to build a Personality Brand business. The online business space is evolving fast and Chris Ducker is no stranger to moving with the times.

On his personal website ChrisDucker.com, he explains “the new way” to do business.Chris himself runs multiple successful businesses and decided to transition from being the “Virtual Assistant” (VA) guy to the “Personality Brand Entrepreneur” guy over the last few years.

In this show, Chris Ducker talks to us about the reasons he moved from the VA niche to the Personality Brand Entrepreneur niche.We also discuss the home truths about what it actually takes to make a change and how Chris produces so much quality content.

Later in the year, Chris will be hosting his first Youpreneur Summit in London. The event includes John Lee Dumas. Mark Asquith and the awesome Pat Flynn, so we expect it to sell out fast. You can still get tickets here!

IN THIS EPISODE WE TALK ABOUT

  • How to get started with Personality Brand marketing

  • The importance of not being afraid to change.

  • How to publish large volumes of content.

PEARLS OF WISDOM FROM CHRIS DUCKER

“Don’t find Time, Make Time”

“If you’re not happy where you are, move!”

“Loosen up and be yourself, it’s better for business. ”

“Times are changing, learn to do business the new way”

LINKS AND RESOURCES MENTIONED

The Youpreneur Summit: Get Early Bird Tickets Here (Not an affiliate link)

Chris’s Personal Blog:  ChrisDucker.com

Youpreneur Academy: Find Out More

Twitter: @ChrisDucker

Instagram: ChrisDucker

Facebook: ChrisDucker

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and we read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Chris. for taking the time to share his journey, experience, and wisdom with us this week. Why not drop him a message on Twitter with your thoughts on today’s episode, @ChrisDucker

Apr 21 2017

49mins

Play

Rank #2: Episode 041: How to give your audience the content they want with Kristi Brown

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On today’s show we have Kristi Brown from SignificantlySuccessful.com. Kristi has had the amazing opportunity to work with innovative and cutting-edge companies such as Living Social, Groupon, MGM Grand, and the Walt Disney Companies, along with over 400 small businesses throughout America. She specialises in marketing strategies, sales training, systems creation and of course, social media.

She understands how to create campaigns that will drive results – instead of driving you crazy!

Kristi has worked with over 100 start-ups and has watched them go from an idea to reality.  She can teach you how to bring the magic and creativity of the huge international companies into your own small business.

IN THIS EPISODE YOU WILL LEARN

  • Kristi’s marketing philosophy

  • How to figure out what your audience want

  • Kristi’s process for creating her coaching workshop

  • Kristi’s do’s and don’t for email marketing

PEARLS OF WISDOM FROM KRISTI

“Marketing is about relationships”

“Listening tends to produce better results”

“Schedule in time to do your content”

“When you are stressed out you can’t be creative”

“I have 2 days a week that all I do is create content”

LINKS AND RESOURCES MENTIONED

Kristi’s Website: SignificantlySuccessful.com

Kristi’s Facebook Page: Significantly Successful 

Zoom Video Conferencing Software

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews areextremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribeto the show on iTunes to get automatic updates.

Special thanks to Kristi for taking the time to share her journey, experience and wisdom with us this week. Why not drop her a tweet with your thoughts on today’s episode, @SigSuccessful

Sep 06 2016

42mins

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Rank #3: Episode 002: Gene Hammett Explains why you should Learn not to listen to your inner critic

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Gene is a business coach who works with powerful business owners, with influence impact and income. Gene has been featured in Forbes, NBC, Entrepreneur and the Huffington Post.

Gene worked in “corporate America” up until 2001, when he went out on his own and with the first few years had made over $5 million in sales, but in 2010 disaster struck and Gene lost it all, his house, his savings and his self esteem, but has since bounced back to bring his clients to the next level, adding over $500,000 to their businesses with in the last year.

Gene’s Leaders in the Trenches Podcast has seen some amazing guests like John Lee Dumas, Chris Ducker and our very own Phil Mc Grath.

In this episode you will learn

· Money is not an obstacle to success

· Why a team can help you up your content game

· Why being laser focused with your content is so important

· Why you need to take a stand

· Learn not to listen to your inner critic

· Why repurposing your content is so important

Pearls of wisdom from Gene

“When that one person reads what you have or they hear your podcast, will they say me too! Will they say he/she gets me?”

“The bullseye, the centre the sweet spot, is the profitable niche, that is the one person who gets the highest value from what you have to offer.”

“You have got to really know who you are writing to because the watered down version gets ignored so easily, where as the specific version polarises the audience, it tells them exactly who it is for and who is it not for.”

“Your inner critic is an asshole”

Links and Resources Mentioned

Leaders In The Trenches

Gene’s Manifesto

7 steps to getting more speaking gigs

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see on the left of your screen!
Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Gene for taking the time to share his tips, strategies and wisdom with us this week. Why not drop him a tweet and let him know your thoughts on today’s episode, @GeneHammett

Jan 30 2016

42mins

Play

Rank #4: Episode 065: What it takes to Vlog Like A Boss with Amy Schmittauer

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Amy Schmittauer

For more than 10 years Amy Schmittauer has been wowing people with video…yes it was a shock to us too! Amy is enjoying great success with her new book “Vlog like a Boss” and took the time to chat with Paul and Phil about all things video.

This is an awesome episode of the Content Academy Podcast because we really get meta with video and Amy holds nothing back.

She shares how to create video content your audience actually wants!

IN THIS EPISODE WE TALK ABOUT

  • How to Record Great Video

  • Linking Your Content to Your Audiences Needs

  • How to Setup Your YouTube Page

  • Amy’s Recommendations for kit when starting out

PEARLS OF WISDOM FROM AMY SCHMITTAUER

“Meet your customers at their level of understanding”

“Great YouTube Videos Can Bring You Views for Years”

“Use Instagram Stories for behind the scenes publishing”

“Go hard on video promotion over the first 5 days as this helps long term ranking”

“You can have a YouTube channel that looks impressive and it not be all your content”

“You can say video is not for you, then neither is getting in front of where the eyeballs are right now”

LINKS AND RESOURCES MENTIONED

Amy’s Book: Vlog Like a Boss: How to Kill It Online with Video Blogging

YouTube: Savvy Sexy Social

Blog: Savvy Sexy Social

Twitter: @Schmittastic

Instagram: @Schmittastic

Tube Buddy Chrome Extension

How to Setup Your YouTube Channel by Amy Schmittauer

In case you haven’t seen Chewbacca Mom

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Amy. for taking the time to share her journey, experience, and wisdom with us this week. Why not drop her a message on Twitter with your thoughts on today’s episode, @Schmittastic

Mar 01 2017

1hr 1min

Play

Rank #5: Episode 036: Finding Your Creative Edge With Shari Teigman

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On today’s episode we have Shari Teigman on the show. Shari is a soul explorer, transformation coach, creative business strategist and the brain child behind ShariTeigman.com. Her goal is to help as many people as she can to re-spark their souls and create lives and businesses that they love instead of feeling dead and numb inside.

Shari is a lifelong learner, and has always had her creative jam flowing through her training in sociology, art therapy and finally, her year long coaching program. She is also a certified yoga teacher and a multimedia artiste’ who works with decoupage, mosaics and paint, interior design as well as a makeup artist. (Yes, she decorates anything that stands still-ish.)

IN THIS EPISODE YOU WILL LEARN

  •  How authenticity and creativity go hand in hand

  • Shari’s content creation method’s

  • Turning what matters to you into content

  • How to approach the meaning, not the content

  • How to challenge your content from a 3d point of view

Pearls of Wisdom from Shari

“I walk my talk, I like to see my creativity leaning me towards different directions”

“They get to a certain point and they level off and they are afraid to take that next jump”

“Creativity is not a side note, it is the main dish”

“It’s about playing, investigating, experimenting and seeing what works”

“You have to lead with what makes you different”

“None of us are recreating oxygen here”

“There is something about shipping, it that relieves the pressure off you”

LINKS AND RESOURCES MENTIONED

Shari’s Website  – ShariTeigman.com

Check out Shari’s upcoming course – BizSparks Course

Shari’s Podcast – The Creative Soul Lab Podcast

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Shari for taking the time to share her journey, experience and wisdom with us this week. Why not drop her a tweet with your thoughts on today’s episode, @ShariDTeigman

Jul 05 2016

48mins

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Rank #6: Episode 042: Productivity, Instagram and Getting Started

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This episode of the Content Academy Podcast is focused on Productivity. Myself and Phil talk about some of our best tips to help you get a little more done!

Show Notes

Productivity Tools Mentioned:

  • Tomato timer
  • Google calendar
  • kill news feed chrome extension
  • Rescue time app
  • Momentum chrome extension
  • Feedly
  • Picmonkey
  • Canva
  • Gimp
  • Photoshop
  • Gravity Forms
  • Co-Schedule
  • Wordswag
  • Fiverr.com

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Sep 09 2016

57mins

Play

Rank #7: Episode 048: Making sure your site communicates, connects and converts with Chrissy Marquardt

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We have an action packed show for you guys today and I mean action packed. In fact, I don’t think we have ever had so much actionable advice in one single episode before. Why have we got so much actionable advice? That would be down to today’s guest, Chrissy Marquardt.

Chrissy is a WordPress Diva and the Website Branding Guru you wish you had in your back pocket. She helps overwhelmed entrepreneurs bust through the tech blocks that are standing in the way of their business and their bank accounts.

IN THIS EPISODE YOU WILL LEARN

  • How to Audit your website when it comes to branding

  • Chrissy’s quick and dirty website start up kit

  • Mapping the journey of the visitor on your website

  • What are Chrissy’s go to resources

  • What exactly is a nurturing sequence

PEARLS OF WISDOM FROM CHRISSY

“The more you give the more you will receive on the long end”

“Who are your customers and what is the problem you are trying to solve?”

“Your website is not for you, it is for your customers and audience”

“What is it that you want people to know about you?”

LINKS AND RESOURCES MENTIONED

Chrissy’s Website – webspyredmedia.com

Chrissy’s 7 Day Website Fix – 7daywebsitefix.com

Chrissy’s Facebook Group – We are biz nerds

How To Setup Your Website in 25 Minutes

Move from Blogger to WordPress

Buying a domain name – Namecheap.com

WordPress Theme  – Genesis

WordPress Theme  – Divi 3.0

Email service provider – MailChimp

Email service provider – ConvertKit 

Landing Page Set Up – Leadpages

Landing Page Set Up – Optimizepress

Graphic design – PicMonkey 

PDF Creation  – Canva

Clickable and Fill-able PDF’s – PDF Escape

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Chrissy for taking the time to share her journey, experience and wisdom with us this week. Why not drop her a tweet with your thoughts on today’s episode, @chrissymarquardt

Oct 24 2016

54mins

Play

Rank #8: Episode 045: Helping Bloggers Create a Simple and Effective Website & Brand

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This episode of the Content Academy Podcast is focused on simple and effective website and branding for bloggers. Myself and Phil talk about some of our best tips to help you to improve your website and brand.

It is also an exciting week as we (Content Academy) Won at the Irish Blog Awards, we are the best Marketing & Communications Blog in Ireland!

This Episode is Brought to you by Podcast Websites

Podcast Websites helps podcasters like ourselves save time and money with an all-in-one solution.

You can use this coupon to offer your referrals $10 discount per month for life or

free Podcast Media Hosting & Download Stats for life.

Discount Code: HOSTME Get Started

 You get a discount & the show gets a little support! It’s a Win Win!!

Show Notes

  • We Won Best Marketing & Communications Blog at the Littlewoods Ireland Blog Awards 2016 on Thursday the 15th of September, 2016.
  • The Content Academy Mastermind is in double figures!!

Content News Articles Discussed:

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Sep 30 2016

51mins

Play

Rank #9: Episode 058: Getting your personal brand right with Brittany Hammond

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We have a great show lined up for you today. We have Brittany Hammond from UntamedLifestyle&Business on to talk to us about Personal Branding, Live Events and getting your story right.

Brittany’s passion is helping entrepreneurs to create an authentic public persona, leveraging their unique qualities, and crafting Brand Stories that inspire and connect.

She works with a variety of business owners and entrepreneurs from writers to actors to coaches/consultants and product-based businesses, not to mention bloggers and Vloggers.

IN THIS EPISODE WE TALK;

  • Do’s and Don’t of branding
  • Imagery and photography
  • Getting your “Story Inventory”
  • Running Live events
  • and the customer journey

PEARLS OF WISDOM FROM BRITTANY

“People say it, but you just have to do it”

“Can people see themselves in your story?”

“it’s not always about you, it’s about relating to your ideal clients or readers”

“The posts that are most honest and vulnerable get the most interaction and engagement”

“Having consistency in your imagery helps to elevate your brand”

LINKS AND RESOURCES MENTIONED

Brittany’s Website: UntamedLifestyle&Business.com

Brittany’s Facebook: Brittany Hammond

Brittany’s Instagram: Brittany Hammond

Todd Herman’s Video’s 

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Brittany for taking the time to share her journey, experience and wisdom with us this week. Why not drop her a message on Instagram with your thoughts on today’s episode, Brittany Hammond

Dec 12 2016

44mins

Play

Rank #10: Episode 46: Write your Life Story & Make a Deeper Audience Connection with Stacy Brookman

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Stacy Brookman of Writeofyourlife.com joined us on the show to talk to us how to start telling our life story and transforming others lives! We talk about the difficulty of writing and some tips to make it a little easier.

We literally breakdown the step by step process needed for you to tell your story. With the increase in the success of personality branding, we are seeing those with a great story get the most press coverage.

It makes sense doesn’t it?

The challenge most of us have is that our life is dull and nobody will be interested in our story. The key is to pick out some key milestones that has happened and use them to make a connection with your audience. Stacy Brookman was very generous and shared some great tips to help you achieve this in today’s episode.

About Stacy Brookman

Stacy Brookman wants to live in a world where everyone feels free to share their stories…and listeners gain wisdom from them.

As a life story aficionado and writer, Stacy has been featured on many podcasts and speaks at selected events throughout the year. She also provides weekly content and special articles for KidsOutAndAbout.com.

She enjoys discussing a variety of ways to share family history and life stories, discovering your life theme, writing through difficulties, and how to write a memoir.

Her latest project – Lifestorytelling.com – is taking off. This life story course is for both writers and non-writers alike. It’s the culmination of years working to understand the psychology and the art of life story writing, and making it easy for others to write their stories.

IN THIS EPISODE YOU WILL LEARN

  • The benefits of Life Story telling

  • The Key Milestones of Story telling

  • How to find your Life Theme

  • The Art of Morning Pages

PEARLS OF WISDOM FROM STACY

“Its ok if it doesn’t go well, we don’t get everything done at once”

“Its Just a Memory”

“Life happens……Life story telling transforms it”

“I was a sociopaths wife, I’ve come a long way since then”

LINKS AND RESOURCES MENTIONED

Stacy’s Website: Writeofyourlife.com

Stacy’s Podcast: Write of Your Life Podcast

Life story Jumpstart: lifestory101.com

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews areextremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Stacy for taking the time to share her journey, experience and wisdom with us this week and if you want to reach out and drop her a tweet you can do so @WriteOfYourLife

Oct 04 2016

41mins

Play

Rank #11: Episode 038: Clients & Relationship Marketing with Chanel Cumberbatch

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In the latest episode of the Content Academy Podcast we have Chanel Cumberbatch on the show. Chanel is the founder and C.E.O of the The Savvy Business Belle. Chanel as she puts it helps entrepreneurs, take their businesses from mess to success!

Chanel is a Business Success Strategist and Clarity Coach. Who through coaching and strategy sessions,  helps entrepreneurs whip their businesses into money making powerhouses, all while staying in alignment with their unique passions.

IN THIS EPISODE YOU WILL LEARN

    • How Chanel was able to prove herself through her content

    • How to conduct market research calls to get clear

    • What Relationship Based Marketing is and why you should be doing it

    • How your free content can lay the foundations for client acquisition

Pearls of Wisdom from Chanel

“If you are willing to take on anyone, it really only becomes about money”

“If you do relationship based marketing right, you won’t have to pitch anybody”

“Have a questionnaire before anyone can jump on your calendar”

“If everything is behind an opt in, how do they know they want to do business with you?”

“I am dedicated to quality over quantity”

LINKS AND RESOURCES MENTIONED

Chanel’s Website – The Savvy Business Belle

Chanel’s Facebook Page – The Savvy Business Belle 

Zoom – For Information Capture

Type Form – Questionnaire Software

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Chanel for taking the time to share her journey, experience and wisdom with us this week. Why not drop her a tweet with your thoughts on today’s episode, @BossBabeChanel

Aug 04 2016

49mins

Play

Rank #12: Episode 057: All things Facebook with Amanda Webb

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On today’s show, we welcome back Amanda Webb from SpiderWorking.Com. Amanda who featured in Episode 56 works with SME’s, local and small businesses to help them develop social media strategies, offering them training and support.

Amanda has been plying her trade for over eight years and with her blog reaching the final of Social Media Examiners International top 10 Social Media Blogs in 2011 and 2012, she most certainly knows her stuff.

IN THIS EPISODE WE TALK;

  • Facebook Page Strategies
  • Facebook Ads and Competitions
  • Facebook “Live” & Groups
  • The danger of click farms and how to avoid them
  • How marketing automation effects your social media promotion

PEARLS OF WISDOM FROM AMANDA

“I’m all about strategy and content and anything that works.”

“The people who like our page want to interact with our page”

“If the first thing they see when they land on your page is an ad they are not going to be interested”

“What value are you adding to their lives?”

“Focus on your customer, that’s it”

LINKS AND RESOURCES MENTIONED

Amanda’s Website – SpiderWorking.Com

Amanda’s Facebook Page – SpiderWorking

Top 5 Phone Accessories for Bloggers

Todd Herman’s Video’s 

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Amanda for taking the time to share her journey, experience and wisdom with us this week. Why not drop her a tweet with your thoughts on today’s episode, @SpiderWorking

Dec 06 2016

47mins

Play

Rank #13: Episode 044: The Do’s and Don’ts of Content Upgrades

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This episode of the Content Academy Podcast is focused on Content Upgrades. Myself and Phil talk about some of our best tips to help you create content upgrades to increase your subscriber base.

It is also an exciting week as we (Content Academy) prepare for the Irish Blog Awards, we are finalists in the best Marketing & Communications Blog category.

Paul battled a thunderstorm and Phil left the gym to make the podcast recording! It was a real clash of chaos and calm that produced an excellent mix of content upgrade tips!

Show Notes

  • We are at the Littlewoods Ireland Blog Awards 2016 on Thursday the 15th of September, 2016.

Content News Articles Discussed:

Content of the Week:

Productivity Tools Mentioned:

  • Lead Pages
  • Convert Kit
  • Aweber
  • Gumroad

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Sep 15 2016

44mins

Play

Rank #14: Episode 034: Increase Your online Visibility With Lisa Marie Pepe

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On this episode of the Content Academy Podcast we welcome Lisa Marie Pepe from PositiveTransformation.net. Lisa Marie Pepe is The Confidence Coach & Online Visibility Expert for Heart-Centered Women Entrepreneurs, a Business Coach, Inspirational Author, and Motivational Speaker.

As the Owner and Founder of Positive Transformation Life Coaching, Lisa Marie empowers her clients to fully embrace their unique gifts and talents by providing them with the skills they need to develop rock-solid confidence, become vibrantly visible online, thrive in business, and create the life they most desire. She is also a Radio Show Host on the Life Coach Radio Networks, a Senior Writer for SHIFT Advanced Life Design Magazine, and has been featured in YFS among other noteworthy publications.

Too often people don’t think about that their message actually is, and how to communicate this. On the show we discuss tactics that help entrepreneurs increase their online visibility.

IN THIS EPISODE YOU WILL LEARN

  • Increase Online Visibility

  • How to get through the Creation Phase

  • How to Engage in Facebook Groups

Pearls of Wisdom from Lisa

“Craft YOUR Unique Message”

“Show Up Consistently”

“Don’t Post & Run”

“ Starting Out? Hire a Coach ”

“What do you Want Most? What Do You Love Most? Visualise it”

Links and Resources Mentioned

Lisa Marie’s Website: PositiveTransformation.net

Lisa Marie’s Facebook Group: The Confidence Hub

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Lisa for taking the time to share her journey, experience and wisdom with us this week. Why not drop her a tweet with your thoughts on today’s episode, @PTPWC

Jun 08 2016

51mins

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Rank #15: Episode 059: Influencers & Social Media With Ian Cleary

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We are delighted to have Ian Cleary from Razor Social on the Content Academy Podcast. Ian Cleary hails from the same town as Paul Caffrey and Philip McGrath in Dublin, Ireland.

The proud Irishman is a globally recognised influencer and cited as a top Social Media Expert by the likes of Chris Ducker of youpreneur and Darren Rowse of Problogger to name but two.

Ian Cleary has built a tribe of over 20,000 subscribers in less than two years achieving over 1 million visitors on RazorSocial in 2014 alone. Ian is an international speaker and has talked at events such as Social Media Marketing World and Content Marketing World.

Ian is also ranked as one of the Top 40 Digital Strategists in the World and Top 50 Content Marketers in the World!

IN THIS EPISODE WE TALK

  • How to create content that stands out in a competitive niche

  • The Importance of building relationships

  • How to promote your content WITHOUT an audience

PEARLS OF WISDOM FROM IAN CLEARY OF RAZOR SOCIAL

“Start within a focused niche to help yourself standout”

“You must have good content, most bloggers don’t put enough effort into their content and don’t get the reach or exposure they expect”

“Build Relationships on a Strategic Level & Business Opportunities Will Open Up”

“Our goal is to produce a better piece of content than is out there today to beat our competitors”

“Got an idea for content and found it already exists? Present it in a different format with a different angle”

“Don’t have an audience? Find Influencers who do and include tips from them so they will share it with their followers!”

LINKS AND RESOURCES MENTIONED

Ian’s Website: Razor Social

Ian’s Twitter: @IanCleary

How to get 1000% more shares on a Blog Post by Ian Cleary

Buzzsumo

SEMrush

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Ian for taking the time to share his journey, experience, and wisdom with us this week. Why not drop him a message on Instagram with your thoughts on today’s episode, @IanCleary

Jan 11 2017

37mins

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Rank #16: Episode 062: The Natural Order of Monetization With Michael O’Neal

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Michael O’Neal founder of the “Solopreneur Hour” Podcast

On today’s show, we have the brains behind The Solopreneur Hour Podcast, Michael O’Neal.

Michael who I’m sure is well known to many of you has recorded over 520 episodes of his podcast and is showing no signs of slowing down. A web designer by trade Michael branched into the world of online business back in 2013 and hasn’t looked back.

As his tag line will tell you he is now “Proudly Unemployable” and he wouldn’t have it any other way.

IN THIS EPISODE WE TALK

  • About the Natural Order of Monetization
  • How you can find the “White Space”
  • Why Patience is key when it comes to blogging and online business
  • Why most people fail when it comes to their online endeavours

PEARLS OF WISDOM FROM

“It’s really likely that no one is going to pay attention for a while so you have to be patient. Way more patient that you think”

“The number one usurper to success is patience, patience to stick through the part where no one cares.”

“The primary driver of consistency is want, you cant do it if its not your thing!”

“You have got to find the kind of content you love so much that you’re willing to do it whether anyone listens or not.”

“It’s a weird fine line between narcissism and content”

“Snapchat is perfect if its perfect for you, every platform is perfect if it’s right for you!”

LINKS AND RESOURCES MENTIONED

Blog: The Solopreneur Hour

Podcast: The Solopreneur Hour Podcast

The Solo Lab: Learn directly from Michael 

Learn to Create Noise, Not Silence

Follow me to find out more!

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Michael for taking the time to share his journey, experience, and wisdom with us this week. Why not drop him a message on Twitter with your thoughts on today’s episode,@solohour

Feb 01 2017

48mins

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Rank #17: Episode 063: Instagram and the end game with Sue B Zimmerman

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We are delighted to be joined by Sue B. Zimmerman on episode 63 of the Content Academy podcast. Sue B discusses How to improve your Instagram game for Business.

Sue B. is the #instagramexpert and creator of the online Instagram course “Ready Set Gram”.

She’s a popular CreativeLive instructor, powerful speaker on prominent stages like Social Media Marketing World and highly sought after business coach.

She’s passionate about teaching business owners and marketing professionals how to easily leverage the power of Instagram to get tangible business results.

As a serial entrepreneur, Sue B. has 30 years of business experience, including SueB.Do, Boxer Rebellion and Sue B. Zimmerman Enterprise. With her extensive knowledge of social media, it’s Sue B.’s mission to teach, mentor and empower others to be highly successful entrepreneurs.

SPECIAL CHALLENGE #SueBMadeMeDoIt

Post an Instagram selfie of yourself right now using the hashtag #SueBMadeMeDoIt and the @TheInstagramExpert Sue B will see it.

IN THIS EPISODE WE TALK

  • Weekly Content Promotion
  • How to use Instagram Stories
  • How to imprOve your Instagram game

PEARLS OF WISDOM FROM

 “You can’t run a successful business by the seat of your pants, you need a plan”

“Its your personality, your experiences, your character that make people want to do business with you. “

“Theres always interesting things to talk about in your instagram stories as long as you don’t sell.”

“You need to show up in your stories the same way you do in your feed”

“The real engagement is in the comments, not in the amount of likes”

“You can’t just post and dash you need to stick around and answer questions”

LINKS AND RESOURCES MENTIONED

Blog: Sue B. Zimmerman

Instagram: @TheInstagramExpert

Sue B.’s Facebook Page

Blog Post: How to use Instagram Stories for your brand

Course: Ready Set Gram

Guide: The Hashtag Handbook

Free Guide: Quick Start Instagram Strategy Guide

Planoly: Visual Planning & Marketing Solution

Learn to Create Noise, Not Silence

Follow me to find out more!

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Sue B. for taking the time to share her journey, experience, and wisdom with us this week. Why not drop her a message on Instagram with your thoughts on today’s episode, @TheInstagramExpert.

Feb 09 2017

55mins

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Rank #18: Episode 40: The Dynamic Duo Return…..Breaking Barriers, Dropping Knowledge (UTT Principle) & Having Fun!

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In this session of The Content Academy Podcast, we are delighted to go back to our roots and record a podcast with just myself (Paul Caffrey) and Phil McGrath.

This is the first podcast we have recorded as a duo since 2010! Six Whole Years Ago!

BEFORE YOU LISTEN, JOIN OUR FACEBOOK MASTERMIND!!!

Welcome to our New Show, you’ll hear about EVERYTHING CONENT on a WEEKLY BASIS!!

We Break Down the following articles

Erasing the Line between Content Creation & Engagement

The Benefits of Content Automation

The Art of Content Creation & the Science of Measurement

Paul’s Corner

Paul breaks down the unconscious thought theory principle (UTT) and discusses why & how you can apply it to your content creation.

Article of the Week

Breaking Blogging Barriers Phil share great insight on a single piece of content that literally changed his life.

Inspirational Content of the Week

Marissa Mayer’s CV (Its on our facebook page TimeLine)

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Aug 31 2016

51mins

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Rank #19: Episode 033: Teaching Your Tribe With Lindsay Padilla

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On Episode 33 of the Content Academy Podcast we are fortunate to be joined by the exceptional Lindsay Padilla.

Lindsay is a Professor who help’s entrepreneurs create e-courses and group programs that make an impact on the world.

Only 5% of people who attend seminars or take courses actually complete them and take action.

During this educational episode we discuss what it takes to create online courses that actually provide real value by getting people to ACTUALLY COMPLETE your course!

MORE INFORMATION ON LINDSAY

Lindsay Padilla helps change-the-world-as-we-know-it entrepreneurs translate their gifts and experiences into student-centered digital courses and content. She also teaches Sociology at a community college in Northern California. She spent WAAAAY too long in the education system (30 years!) and now has a bunch of degrees and a few letters she can tack onto her name as proof. At least she is using it to support people who are out to make an impact!

Register for Lindsay’s Upcoming Webinar NOW!

IN THIS EPISODE YOU WILL LEARN

  • How to Build a Successful E Course

  • How to get people to actually finish your course – 96% of online courses are never finished

  • How to build your modules, lesson by lessons.

Pearls of Wisdom from Lindsay

“Vary Your Content for Students, Use Audio, Video & Transcripts”

“We Learn from Eachother, Build a Course Community”

“Venn Diagram Your Course using Your Skillset, Your Knowledge & What’s Needed

“ Create a mini course to validate your idea ”

“Building Relationships is the foundation of business”

“ Biggest Mistake of E-Courses, Giving too much information! ”

“Get Close to the Beginners Mindset, Don’t Skip the mini steps

LINKS AND RESOURCES MENTIONED

Lindsay’s website LindsayMPadilla.com

FB page: www.facebook.com/lindsayMPadilla

FB group: www.facebook.com/groups/teachersloungeforcc/ Upcoming Webinar: Sunday June 12th Lindsay will be teaching you Live to create your first mini course. Find out more and REGISTER HERE!

PEOPLE MENTIONED

Kimra Luna

Amy Porterfield

Todd Herman

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Lindsay for taking the time to share her journey, experience and wisdom with us this week. Why not drop her a tweet with your thoughts on today’s episode, @LindsayMPadilla

Jun 03 2016

52mins

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Rank #20: Episode 051: Day 1 of the Selection Box Challenge

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This is part 1 of our “Selection Box” challenge, that we kicked off yesterday on the Podcast.

Over the course of the next five days, we are going to show you how to produce various different types of blog posts or videos or indeed podcasts, that will keep your readers engaged over the festive period and help you stand out from the crowd.

Listen to it in the player above or check out episode 51 on iTunes here.

Your Task Will Be to Do 3 Things:

  • Write Your Post – Come up with a relevant topic for your blog and write a post in the style we have addressed in the challenge and publish the post the same day.
  • Share with Other Challengers – Join the Content Academy MasterMind Group and share with others participating in the challenge. The group adds accountability and networking opportunities.
  • Visit Other Challenger Posts – Leave a comment or follow on social media

Today’s Challenge: Create a List Post

In today’s episode, Phil discusses why list posts are so easy to create and how they can be easily consumed and shared by your audience.

Phil goes into some detail about the three types of “list post” that you can create over the next 24 hours. They are:

  • A short list post – This consists of just a short introduction, a list and a conclusion. In some cases, bloggers don’t even bother with a conclusion. It is just one or two lines of an intro and then a series of bullet points.

You can check out “25 Things Women Wish Men Knew” as an example of what a short list post might look like, although even that one has more writing than you would need to put in if you were tight on time.

  • Longer list post– This is pretty much the same as a short list post only it goes into a little more detail after each point. So it’s generally a list item followed by a paragraph or two of an explanation.

You can check out “10 periscope tips proven to get you more love” as an example of what a longer list post might look like.

  • A list within a post– This one is as it says, it’s a normal blog article that you might write only this time you have included a list within the article.

You can check out “Overland from Cape Town to Cairo” as an example of what a list within a post might look like.

Further Advice

Top Seven Tips for Writing a Successful List Post

What’s Next?

  • Clear a little time in your diary and to create your post.
  • Make sure you share your completed article with the group and then check out other people’s posts

Nov 22 2016

9mins

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