Kimberley Seldon

None of us wants to live with constant stress, but in this episode, Kimberley explores the upside to a little healthy, motivating tension. Tension is the indicator light, alerting you to a decision ahead or a situation that needs your attention.In this episode we learn: - always be open to discovering where you need to update your process- do what you can to keep an awesome employee but don’t over-compensate, you may prevent yourself from the benefits of a new hire and fresh ideas  - lowering your prices to land your dream job may not be the wisest choice - learn when to let go of sunk costsIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

None of us wants to live with constant stress, but in this episode, Kimberley explores the upside to a little healthy, motivating tension. Tension is the indicator light, alerting you to a decision ahead or a situation that needs your attention. In this episode we learn: - always be open to discovering where you need to update your process - do what you can to keep an awesome employee but don’t over-compensate, you may prevent yourself from the benefits of a new hire and fresh ideas - lowering your prices to land your dream job may not be the wisest choice - learn when to let go of sunk costs It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 336 | Exploring Tension with Kimberley Seldon

Marc Fulson

Having a business partner sounds like heaven to most solo-preneurs. In this episode, we hear from a husband-and-wife team, who use give and take to create a seamless experience for their ideal clients.In this episode we learn: - increase your service and you increase your net worth- professional design is not for everyone, not every client is ideal- get a clear understanding of how your business makes money - taking the wrong client has consequences - communicate your value by using business language like ROI, LTV, CAC, TAM, SAM, EBITDA- part of any design job is to be empathic to your customers’ needs- be future focused, keep your eye on the horizon - never let clients dictate your processIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Having a business partner sounds like heaven to most solo-preneurs. In this episode, we hear from a husband-and-wife team, who use give and take to create a seamless experience for their ideal clients. In this episode we learn: - increase your service and you increase your net worth - professional design is not for everyone, not every client is ideal - get a clear understanding of how your business makes money - taking the wrong client has consequences - communicate your value by using business language like ROI, LTV, CAC, TAM, SAM, EBITDA - part of any design job is to be empathic to your customers’ needs - be future focused, keep your eye on the horizon - never let clients dictate your process It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 335 | Give & Take with Mary Lou & Marc Fulson

Aashita Chadha

Frustrated with the shoddy professional practices of local renovation firms in her native Bangalore, designer Aashita Chadha had an idea. Why not create a design firm where the goal is to make the clients’ needs a top priority? Through innovative problem-solving, she and her husband are putting enjoyment back into the renovation process for their clients. In this episode we learn: - empathizing with your client allows you to focus on creating a more satisfying experience  - clients must be aware of everything that is happening on site at all times- answer the client’s questions before they ask - share personal stories when you need to convince a client to trust your suggestions for a product or design idea - clients are unique beings with diverse personalities so adjust your communication style to match theirsIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Frustrated with the shoddy professional practices of local renovation firms in her native Bangalore, designer Aashita Chadha had an idea. Why not create a design firm where the goal is to make the clients’ needs a top priority? Through innovative problem-solving, she and her husband are putting enjoyment back into the renovation process for their clients. In this episode we learn: - empathizing with your client allows you to focus on creating a more satisfying experience - clients must be aware of everything that is happening on site at all times - answer the client’s questions before they ask - share personal stories when you need to convince a client to trust your suggestions for a product or design idea - clients are unique beings with diverse personalities so adjust your communication style to match theirs It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 334 | Prioritizing Clients with Aashita Chadha

Michelle Burbidge

Regardless of project size, every design professional must rely on quality trades to bring the project vision to life. As the project lead, you need to bring out the best in every team member, hold them to exacting standards and motivate them to go the extra mile. Not an easy task. However, when you have your A Team, you will work in harmony towards a single goal and a happy client.   In this episode we learn:- the power and advantages of using the BOD™ 15 for large projects- when you have buying power, your suppliers will work for you- always treat every trade on your project like a trusted advisor- sometimes being a good team player means more listening than speaking- ask for an expert opinion, that creates mutual respect.- to build a relationship, get to know your trades outside their role on the job  - give credit to the tradesperson when they’ve come up with a great solutionIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Regardless of project size, every design professional must rely on quality trades to bring the project vision to life. As the project lead, you need to bring out the best in every team member, hold them to exacting standards and motivate them to go the extra mile. Not an easy task. However, when you have your A Team, you will work in harmony towards a single goal and a happy client. In this episode we learn: - the power and advantages of using the BOD™ 15 for large projects - when you have buying power, your suppliers will work for you - always treat every trade on your project like a trusted advisor - sometimes being a good team player means more listening than speaking - ask for an expert opinion, that creates mutual respect. - to build a relationship, get to know your trades outside their role on the job - give credit to the tradesperson when they’ve come up with a great solution It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 333 | A Team with Michelle Burbidge

Jessica Harling

Finding a quality candidate to join your team can be a nerve-wracking experience, says our recruitment expert in this episode. A good fit doesn’t happen automatically. Successful growth is the result of a strategic, multi-step hiring and onboarding process (like the one we teach at Business of Design®!).In this episode we learn: - hiring is a skill, and it requires a process to support it- don’t rush to hire a friend, put them through the same process as any other hire- a clear job description allows you to focus on the required skills- identify the tasks you hate doing and hire someone to do those tasks- always have a link to hiring on your website - effective training and onboarding is essential for success - use a multi-step process to lead to hiringIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Finding a quality candidate to join your team can be a nerve-wracking experience, says our recruitment expert in this episode. A good fit doesn’t happen automatically. Successful growth is the result of a strategic, multi-step hiring and onboarding process (like the one we teach at Business of Design®!). In this episode we learn: - hiring is a skill, and it requires a process to support it - don’t rush to hire a friend, put them through the same process as any other hire - a clear job description allows you to focus on the required skills - identify the tasks you hate doing and hire someone to do those tasks - always have a link to hiring on your website - effective training and onboarding is essential for success - use a multi-step process to lead to hiring It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 332 | Hire Right with Jessica Harling

Audrey Faust

There is power in understanding and using your numbers to grow your business, make decisions and build long-term independent wealth. When you begin a diet, you look at the number to see where you are starting from. The same thing is true for any financial makeover. Your financial data is the key to unleashing your true potential.  numbers.  In this episode we learn:- your personal assets minus debt equals your net worth- use the 7% rule to determine when to pay off debt early   - if you’re new to investing, invest in mutual funds to grow your wealth- the #1 reason most people don’t become rich- save first, even $50 per month will add upIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

There is power in understanding and using your numbers to grow your business, make decisions and build long-term independent wealth. When you begin a diet, you look at the number to see where you are starting from. The same thing is true for any financial makeover. Your financial data is the key to unleashing your true potential. numbers. In this episode we learn: - your personal assets minus debt equals your net worth - use the 7% rule to determine when to pay off debt early - if you’re new to investing, invest in mutual funds to grow your wealth - the #1 reason most people don’t become rich - save first, even $50 per month will add up It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 331 | Path to Prosperity with Audrey Faust

Patricia Lohan

Feng Shui is an ancient Chinese practice that focuses on harmonizing the energy in living spaces, promoting well-being, balance, and prosperity. In this episode, we learn how to use some of the practical elements of feng shui in our own projects. In this episode we learn: - what Feng Shui is and how it works- to optimize your bedroom for better sleep and improved romance- a new way to look at artwork and how it may be influencing your life - how stagnant energy can block you from succeedingIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Feng Shui is an ancient Chinese practice that focuses on harmonizing the energy in living spaces, promoting well-being, balance, and prosperity. In this episode, we learn how to use some of the practical elements of feng shui in our own projects. In this episode we learn: - what Feng Shui is and how it works - to optimize your bedroom for better sleep and improved romance - a new way to look at artwork and how it may be influencing your life - how stagnant energy can block you from succeeding It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 330 | Feng Shui with Patricia Lohan

Robin Wycherley

Auditing past projects and understanding how you spend your time and where you put your attention is a first step toward self-awareness as a business owner. Without that, it’s difficult to create a business that is in harmony with personal goals. With discipline and intention, it’s possible to design the business you’ve always dreamed of owning.In this episode we learn:- being self-aware is essential, if you plan to succeed- auditing your past projects reveals how you spend your time and where you put your attention- without focus, we are in danger of having our workday slip away- block time to develop your business- 9-minute blocks of time are ideal for focus- say 'no' to everything that distracts you from your missionIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Auditing past projects and understanding how you spend your time and where you put your attention is a first step toward self-awareness as a business owner. Without that, it’s difficult to create a business that is in harmony with personal goals. With discipline and intention, it’s possible to design the business you’ve always dreamed of owning. In this episode we learn: - being self-aware is essential, if you plan to succeed - auditing your past projects reveals how you spend your time and where you put your attention - without focus, we are in danger of having our workday slip away - block time to develop your business - 9-minute blocks of time are ideal for focus - say 'no' to everything that distracts you from your mission It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 329 | Designing Your Future with Robin Wycherley

Erika Saurit

Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the second of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client.In this episode we learn: - tap into the emotional reasons clients renovate or decorate- clients want a sense of belonging and to be seen and heard - a brand is a compilation of all the feelings we have about what we are about to purchase - 3 Es of good brand copyIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the second of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client. In this episode we learn: - tap into the emotional reasons clients renovate or decorate - clients want a sense of belonging and to be seen and heard - a brand is a compilation of all the feelings we have about what we are about to purchase - 3 Es of good brand copy It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 328 | Refine Your Brand With Erika Saurit - Part 2 - 2023 - 06 - 09, 7.05 AM

Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the first of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client.In this episode we learn:- stories make your brand “stickier”, so clients remember worthwhile things about your brand- why words matter more than ever (even in our highly visual industry)- key components of an unforgettable brand story- a simple shift in your mindset will help you write content for your brand - where to start when creating a brand story - a brand is a compilation of all the feelings we have about what we are about to purchase - 3 Es of good brand copy- buzz killers like “full-service design” should be avoidedIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the first of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client. In this episode we learn: - stories make your brand “stickier”, so clients remember worthwhile things about your brand - why words matter more than ever (even in our highly visual industry) - key components of an unforgettable brand story - a simple shift in your mindset will help you write content for your brand - where to start when creating a brand story - a brand is a compilation of all the feelings we have about what we are about to purchase - 3 Es of good brand copy - buzz killers like “full-service design” should be avoided It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 327 | Refine Your Story with Erika Saurit - Part 1

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.It’s time to take control of your business. Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Thank you for your time on these important topics

Excellent

Awesome content for aspiring designers!!! I can listen all day.

Great content

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives. It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

Business of Design ™ | Interior Designers, Decorators, Stagers, Stylists, Architects & Landscapers

For too long, many of us have acted as if the purpose of our life is to fuel our business, when in fact, it’s just the opposite. Your business should be fueling your life, and funding your lifestyle. No business can do that successfully unless it’s run efficiently and effectively. In this episode Kimberley shares her top 10 Best Business Practices.In this episode we learn:– systems create and maintain order– pre-qualifying clients leads to less time on the phone, more time spent in meaningful projects– why impeccable integrity delivers a good night’s sleep– how evaluating your current practices allows you to make better decisions– why firm deadlines can free up valuable timeIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

For too long, many of us have acted as if the purpose of our life is to fuel our business, when in fact, it’s just the opposite. Your business should be fueling your life, and funding your lifestyle. No business can do that successfully unless it’s run efficiently and effectively. In this episode Kimberley shares her top 10 Best Business Practices. In this episode we learn: – systems create and maintain order – pre-qualifying clients leads to less time on the phone, more time spent in meaningful projects – why impeccable integrity delivers a good night’s sleep – how evaluating your current practices allows you to make better decisions – why firm deadlines can free up valuable time It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 003 | Kimberley's 10 Best Business Practices

Markup. It’s such a dirty word, and yet we need the income that comes from that revenue stream. In this podcast, we’ll share how we maximize our margins when purchasing products and trades.In this episode we learn:- a new language for dealing with the reality of markups- specific strategies for pricing- to increase profitability with decent margins on goods and labor- how to hone your confidence as a business ownerIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Markup. It’s such a dirty word, and yet we need the income that comes from that revenue stream. In this podcast, we’ll share how we maximize our margins when purchasing products and trades. In this episode we learn: - a new language for dealing with the reality of markups - specific strategies for pricing - to increase profitability with decent margins on goods and labor - how to hone your confidence as a business owner It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 032 | Profit Through Margins, Not Markups

Is it possible for the professional designer to control the conversation when it comes to our skill set? What precisely separates the professional from the non-professional? It’s a challenging question, but Business of Design members Gail M. Davis and Courtney McLeod dig into the topic. In this episode we learn: - a high-end home purchase does not necessarily translate into high-end decorating budget- why a consult fee and solid hourly rate will save you from clients who aren’t right or ready for you- that six-figures (we’re talking salary not income) isn’t the end goal, it’s the starting goal- it’s helpful to ask clients up front, ‘have you worked with a designer before?’ DESIGN INTERVENTIONGail suggests hiring a branding coach. She works with a group on a monthly basis through Nicole Heymer at Curio Electro.Courtney loves her Vision/Goal/Task Strategy. - Vision is big picture, soul of your business- Goals are set quarterly- Tasks are narrowly defined and tackled each month.At Business of Design we call this a Design for Living.It’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Is it possible for the professional designer to control the conversation when it comes to our skill set? What precisely separates the professional from the non-professional? It’s a challenging question, but Business of Design members Gail M. Davis and Courtney McLeod dig into the topic. In this episode we learn: - a high-end home purchase does not necessarily translate into high-end decorating budget - why a consult fee and solid hourly rate will save you from clients who aren’t right or ready for you - that six-figures (we’re talking salary not income) isn’t the end goal, it’s the starting goal - it’s helpful to ask clients up front, ‘have you worked with a designer before?’ DESIGN INTERVENTION Gail suggests hiring a branding coach. She works with a group on a monthly basis through Nicole Heymer at Curio Electro. Courtney loves her Vision/Goal/Task Strategy. - Vision is big picture, soul of your business - Goals are set quarterly - Tasks are narrowly defined and tackled each month. At Business of Design we call this a Design for Living. It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 076 | Defining “Designer” And How To Educate Clients

Kimberley has been teaching the strategies you find here for more than 13 years. In this episode, Cheryl Horne, BOD’s Director of Operations asks Kimberley to answer the top 10 questions she receives on flat fees.In this episode we learn:- which method, flat fee or hourly, Kimberley likes most- courage to ask for the fee you need- why project management is a game-changer- why scope creep is a good thing- why passing on your discount to clients is a mistakeIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Kimberley has been teaching the strategies you find here for more than 13 years. In this episode, Cheryl Horne, BOD’s Director of Operations asks Kimberley to answer the top 10 questions she receives on flat fees. In this episode we learn: - which method, flat fee or hourly, Kimberley likes most - courage to ask for the fee you need - why project management is a game-changer - why scope creep is a good thing - why passing on your discount to clients is a mistake It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 039 | Top 10 Flat Fee Questions

“People don’t buy our product. They buy the belief that we can create and deliver the product. They buy our brand.” Bruce Philp, author Consumer Republic.Having a brand, and filling a particular brand space gives consumers the confidence to hire you.In this episode we learn:- 3 components of a healthy brand- why outsourcing your brand experience makes sense- how corporation (or the appearance of one) gives a client confidence- three ways small business owners give away their powerTake AwaysThree conditions that need to be met in order to build a viable brand:Purpose. Consumers need to believe that the people they hire are motivated by a higher purpose, otherwise they’ll assume it’s opportunism.Positioning. Commit to a particular type of project that you’re great at and an ideal client, or you’ll never excelCharacter. Sharing your value and personality allows your customer to buy into you as a brand.It’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

“People don’t buy our product. They buy the belief that we can create and deliver the product. They buy our brand.” Bruce Philp, author Consumer Republic. Having a brand, and filling a particular brand space gives consumers the confidence to hire you. In this episode we learn: - 3 components of a healthy brand - why outsourcing your brand experience makes sense - how corporation (or the appearance of one) gives a client confidence - three ways small business owners give away their power Take Aways Three conditions that need to be met in order to build a viable brand: Purpose. Consumers need to believe that the people they hire are motivated by a higher purpose, otherwise they’ll assume it’s opportunism. Positioning. Commit to a particular type of project that you’re great at and an ideal client, or you’ll never excel Character. Sharing your value and personality allows your customer to buy into you as a brand. It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 023 | You are a brand. Whether you like it or not - Part 1

Jaime Galapo

If being the boss doesn’t give you perks, then why be the boss? Listen to south Florida designer Jaime Galapo who talks about her transition from big corporate design firm to launching her own boutique business.In this episode we learn:- 5 strategies to support growth - it’s all about relationships, ask questions and show interest- your network is your net worth - outsource when you’re strapped for time- meet new trades on their existing job sites to see how they work- if being the boss doesn’t give you perks, then why be the boss?It’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

If being the boss doesn’t give you perks, then why be the boss? Listen to south Florida designer Jaime Galapo who talks about her transition from big corporate design firm to launching her own boutique business. In this episode we learn: - 5 strategies to support growth - it’s all about relationships, ask questions and show interest - your network is your net worth - outsource when you’re strapped for time - meet new trades on their existing job sites to see how they work - if being the boss doesn’t give you perks, then why be the boss? It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 120 | Growing on Your Own with Jaime Galapo

Sara Malek Barney

Starting from ground zero with no clients and no formal training, we learn how one entrepreneur launched her design business using tactics she picked up in the entertainment field she worked in previously and applying her Business of Design membership. In this episode we learn: - a flexible business plan is a guide to growth and a catalyst to identifying what makes you stand out in the market - contrary to popular thought, not all designers see themselves as creative- a niche focus on young families is a long-term strategy for success- outsourcing can support fast growth - get comfortable with networking - consider a co-working space to surround yourself with other business ownersIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Starting from ground zero with no clients and no formal training, we learn how one entrepreneur launched her design business using tactics she picked up in the entertainment field she worked in previously and applying her Business of Design membership. In this episode we learn: - a flexible business plan is a guide to growth and a catalyst to identifying what makes you stand out in the market - contrary to popular thought, not all designers see themselves as creative - a niche focus on young families is a long-term strategy for success - outsourcing can support fast growth - get comfortable with networking - consider a co-working space to surround yourself with other business owners It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 106 | 5 Fast-Track Tactics To Use In Your Interior Design Business with Sara Malek Barney

Annie Elliott

To run a successful business, it’s vitally important to make time to work ON the systems and protocols that keep ensure projects run efficiently and effectively. DC designer Annie Elliott took this advice to heart and transformed her business—one system at a time. In this episode we learn: - make time to work ON your business. - a good bookkeeper is your partner in financial matters - select a software program can tell you what your gross, net and profit margin  - follow your own rules - small projects take just as much time and effort as large ones, but they are far less profitable - review job descriptions from time to time- take time to analyze the income from past projects and spot the patterns - plant seeds of interest with the pressIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

To run a successful business, it’s vitally important to make time to work ON the systems and protocols that keep ensure projects run efficiently and effectively. DC designer Annie Elliott took this advice to heart and transformed her business—one system at a time. In this episode we learn: - make time to work ON your business. - a good bookkeeper is your partner in financial matters - select a software program can tell you what your gross, net and profit margin - follow your own rules - small projects take just as much time and effort as large ones, but they are far less profitable - review job descriptions from time to time - take time to analyze the income from past projects and spot the patterns - plant seeds of interest with the press It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 142 | Working ON Your Business with Annie Elliott

Sarah Vermunt

Although we learned a lot in design school, many of us felt unprepared to run a business. It’s never too late to reengineer your business into what it might have been on day one. In this episode we learn: - there are 2 ways to navigate your career - why clarity must come before strategy- how boundaries are only part of the solution to overwhelm- questions to consider before starting your business (or as soon as you hear this podcast)- should you start with a side hustle or go all inIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Although we learned a lot in design school, many of us felt unprepared to run a business. It’s never too late to reengineer your business into what it might have been on day one. In this episode we learn: - there are 2 ways to navigate your career - why clarity must come before strategy - how boundaries are only part of the solution to overwhelm - questions to consider before starting your business (or as soon as you hear this podcast) - should you start with a side hustle or go all in It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 110 | What They Don't Teach You In Design School with Sarah Vermunt

If you’re like most designers (Kimberley admits to being guilty of this) you have been thinking about Instagram as a place to socialize with others who love design, rather than a place to market to future customers. This episode, and the next month of focus at Business of Design, will change all that. Let’s all grow our Instagram accounts with purpose. In this episode we learn: - there is a difference between using Instagram for social enjoyment and strategically using it as a marketing platform- the difference between stories and the static feed- how to create themes and make posting more strategic- why it’s quality, not quantity that matters when it comes to followers- it’s possible to modify your bio with a dedicated call to actionTo take Elise's FREE Instagram Masterclass, visit: https://businessofdesign.com/podcasts/ep-094-instagram-as-a-marketing-platform/It’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

If you’re like most designers (Kimberley admits to being guilty of this) you have been thinking about Instagram as a place to socialize with others who love design, rather than a place to market to future customers. This episode, and the next month of focus at Business of Design, will change all that. Let’s all grow our Instagram accounts with purpose. In this episode we learn: - there is a difference between using Instagram for social enjoyment and strategically using it as a marketing platform - the difference between stories and the static feed - how to create themes and make posting more strategic - why it’s quality, not quantity that matters when it comes to followers - it’s possible to modify your bio with a dedicated call to action To take Elise's FREE Instagram Masterclass, visit: <a href="https://businessofdesign.com/podcasts/ep-094-instagram-as-a-marketing-platform/" rel="nofollow" target="_blank">https://businessofdesign.com/podcasts/ep-094-instagram-as-a-marketing-platform/</a> It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 094 | Instagram As A Marketing Platform

A lack of confidence can undermine any effort to be truly successful. Although most of us recognize we aren’t as confident as we’d like to be, we remain blissfully unaware of how we camouflage this lack of confidence, thus ensuring it continues to thrive. This episode is for the warrior designer in you!In this episode we learn: - the key to creating the career you want is confidence- we are all taught that confidence is created by external accomplishments, but that is wrong—confidence is created by your thoughts- when you are responsible for creating business for yourself, you HAVE to have your mindset right - the best tool to use for confidence is to practice neutral to positive thoughts; use thoughts you can believe NOW, not positive thoughts you don’t believe at all- the best tool to use for sales/consult conversations is to create value and communicate that value—emphasize your RESULTS - build your confidence by changing your thoughtsIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

A lack of confidence can undermine any effort to be truly successful. Although most of us recognize we aren’t as confident as we’d like to be, we remain blissfully unaware of how we camouflage this lack of confidence, thus ensuring it continues to thrive. This episode is for the warrior designer in you! In this episode we learn: - the key to creating the career you want is confidence - we are all taught that confidence is created by external accomplishments, but that is wrong—confidence is created by your thoughts - when you are responsible for creating business for yourself, you HAVE to have your mindset right - the best tool to use for confidence is to practice neutral to positive thoughts; use thoughts you can believe NOW, not positive thoughts you don’t believe at all - the best tool to use for sales/consult conversations is to create value and communicate that value—emphasize your RESULTS - build your confidence by changing your thoughts It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 066 | Confidence And How To Get It - Part 1

Tim Williams

Flat fees vs. hourly fees—we could have this debate forever. While no system is perfect, Tim Williams, a professional marketing expert, believes value based flat fees provide a superior way to price for your expertise. In this episode we learn: - a service is always more valuable before it’s delivered - provide detailed assumptions in your contract - price in phases - avoid pricing your services to only cover your overhead - consider a razor and blades strategy for pricingIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Flat fees vs. hourly fees—we could have this debate forever. While no system is perfect, Tim Williams, a professional marketing expert, believes value based flat fees provide a superior way to price for your expertise. In this episode we learn: - a service is always more valuable before it’s delivered - provide detailed assumptions in your contract - price in phases - avoid pricing your services to only cover your overhead - consider a razor and blades strategy for pricing It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 133 | Time Tracking vs. Value Based Fees with Tim Williams - Part 1

It seems like everyone is switching from hourly fees to flat fees. Is it as easy as it sounds? Listen to Business Design member Jamie Ivey, who recently made the switch.  In this episode we learn: - perils of working with a flat fee vs. an hourly fee- too many projects may mean you are charging too little money- there are some advantages to working in commercial vs. residential when it comes to flat fees - condo lobbies can be a perfect place to test out your flat fee skills - only doing consultations is a great career choice for people who want to avoid a project management roleIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

It seems like everyone is switching from hourly fees to flat fees. Is it as easy as it sounds? Listen to Business Design member Jamie Ivey, who recently made the switch. In this episode we learn: - perils of working with a flat fee vs. an hourly fee - too many projects may mean you are charging too little money - there are some advantages to working in commercial vs. residential when it comes to flat fees - condo lobbies can be a perfect place to test out your flat fee skills - only doing consultations is a great career choice for people who want to avoid a project management role It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 099 | Transition To Flat Fees

Gillian Gillies

Accessorizing and styling your design project is not a frivolous pursuit, nor is it an optional extra. Rather, styling is a key component of the finished project. As professional designers, we want to plan for this process, budget for styling items and deliver them—all as cohesive part of the client experience. If your clients want “wow”, then you need an effective styling strategy.In this episode we learn:- how to introduce the styling conversation- why projects that aren’t styled are not projects you want- strategies for building a styling budget- how to leave a lasting impression on clientsIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Accessorizing and styling your design project is not a frivolous pursuit, nor is it an optional extra. Rather, styling is a key component of the finished project. As professional designers, we want to plan for this process, budget for styling items and deliver them—all as cohesive part of the client experience. If your clients want “wow”, then you need an effective styling strategy. In this episode we learn: - how to introduce the styling conversation - why projects that aren’t styled are not projects you want - strategies for building a styling budget - how to leave a lasting impression on clients It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 004 | Styling Matters with Gillian Gillies

Schooling offers only a small percentage of what is needed to succeed in business. The rest is on the job training. And talent, does not equal success. Instead, you’ll need to rely on structure (systems and procedures) to make it in business.In this episode we learn:- working for someone else is a great way to learn your craft- a home office is a viable way to get started as an owner, and it is not a reason for charging a low fee- talent does not equal success- to be successful you will need to live with rules and regulations- you do not have to agree with your client, have an opinionIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Schooling offers only a small percentage of what is needed to succeed in business. The rest is on the job training. And talent, does not equal success. Instead, you’ll need to rely on structure (systems and procedures) to make it in business. In this episode we learn: - working for someone else is a great way to learn your craft - a home office is a viable way to get started as an owner, and it is not a reason for charging a low fee - talent does not equal success - to be successful you will need to live with rules and regulations - you do not have to agree with your client, have an opinion It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 057 | Talent Is Not Enough

We see you. Hiding there in plain sight. Step out in front of the spotlight says designer Rachel Moriarty. She’s got tips to immediately improve your visibility on line and in front of potential clients.In this episode we learn: - key to success is being authentic enough to attract those clients who will love working with you- how to develop Know Love Trust with potential clients- start talking, live videos will get you an immediate audience- why investing in yourself can pay off bigIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

We see you. Hiding there in plain sight. Step out in front of the spotlight says designer Rachel Moriarty. She’s got tips to immediately improve your visibility on line and in front of potential clients. In this episode we learn: - key to success is being authentic enough to attract those clients who will love working with you - how to develop Know Love Trust with potential clients - start talking, live videos will get you an immediate audience - why investing in yourself can pay off big It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 046 | Increasing Visibility

Everyone needs that person in your life who tells you about the latest app or technology you should try. Kimberley’s go to resource for what’s next and what’s great is Lindan Courtemanche from Heuristic, a boutique branding firm. Lindan shares her fave apps for small business owners like you.In this episode we learn:- 5 fave apps for small business success- 2 guilty pleasures for art enthusiasts- best advice for your own contract- never confuse what you like with what’s required to fulfill on the strategyTake Aways- Lindan describes Trello as post it notes on steroid. A riff on the Japanese organization model, Kanban boards.- If you are working with remote teams, these apps will change your life. Dropbox &amp; Box.- Kimberley is now hooked on Scannabal. It’s really useful for copying notes on job sites; leaving a hard copy with trades or client but having a backup copy ready to go.- Receipt Bank is an amazing tool for cutting down time when it comes to logging receipts!- An addictive site that allows you to bid on works of art and sell works of art. Paddle 8. Or, if you are keen to find new and upcoming talent, try Saatchi Art.It’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Everyone needs that person in your life who tells you about the latest app or technology you should try. Kimberley’s go to resource for what’s next and what’s great is Lindan Courtemanche from Heuristic, a boutique branding firm. Lindan shares her fave apps for small business owners like you. In this episode we learn: - 5 fave apps for small business success - 2 guilty pleasures for art enthusiasts - best advice for your own contract - never confuse what you like with what’s required to fulfill on the strategy Take Aways - Lindan describes Trello as post it notes on steroid. A riff on the Japanese organization model, Kanban boards. - If you are working with remote teams, these apps will change your life. Dropbox &amp; Box. - Kimberley is now hooked on Scannabal. It’s really useful for copying notes on job sites; leaving a hard copy with trades or client but having a backup copy ready to go. - Receipt Bank is an amazing tool for cutting down time when it comes to logging receipts! - An addictive site that allows you to bid on works of art and sell works of art. Paddle 8. Or, if you are keen to find new and upcoming talent, try Saatchi Art. It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 041 | 5 Apps You Need Now

Not every designer loves the idea of working with trades or carrying the responsibility of a large renovation. There are lots of ways, as the owner of the company, to create a business that works for you. One Business of Design enthusiast shares how she works with clients during the planning stage, but then allows them to mange the renovations on their own. In this episode we learn: - there are a multitude of ways to set up your business so it satisfies you, as the owner- determining what you love to do and eliminating tasks that stress you out is a great way to create a more satisfying career- sometimes it’s ok to “leave money on the table” (make sure you know how much money you’re talking about)- test yourself, can you beat the timeline our guest providesIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Not every designer loves the idea of working with trades or carrying the responsibility of a large renovation. There are lots of ways, as the owner of the company, to create a business that works for you. One Business of Design enthusiast shares how she works with clients during the planning stage, but then allows them to mange the renovations on their own. In this episode we learn: - there are a multitude of ways to set up your business so it satisfies you, as the owner - determining what you love to do and eliminating tasks that stress you out is a great way to create a more satisfying career - sometimes it’s ok to “leave money on the table” (make sure you know how much money you’re talking about) - test yourself, can you beat the timeline our guest provides It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 073 | You Do You

Flat fees vs. hourly fees—we could have this debate forever. While no system is perfect, Tim Williams, a professional marketing expert, believes value based flat fees provide a superior way to price for your expertise. In this episode we learn: - if you do not handle project management, you will most likely never get a finished photo to use in your portfolio - consider how disintermediation (cutting out the middle man) might impact your business- price in phases to give clients options - avoid pricing your services only to cover your overheadIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Flat fees vs. hourly fees—we could have this debate forever. While no system is perfect, Tim Williams, a professional marketing expert, believes value based flat fees provide a superior way to price for your expertise. In this episode we learn: - if you do not handle project management, you will most likely never get a finished photo to use in your portfolio - consider how disintermediation (cutting out the middle man) might impact your business - price in phases to give clients options - avoid pricing your services only to cover your overhead It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 135 | Time Tracking vs. Value Based Fees with Tim Williams - Part 2

As interior design professionals, most of us have big ideas, and frequently we can visualize those concepts long before they are realized. However, clients aren’t typically able to do that. To sell our design ideas and concepts to clients we must be able to show them what we’re thinking. A solid drawing package does just that.In this episode we learn:- what elements make up a thorough drawing package- how a disclaimer can protect you and your business- what clients do and don’t need to see- who decides what drawings are required- why billable hours for drawings are worthwhile- why negotiating fees with clients is a very bad ideaIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

As interior design professionals, most of us have big ideas, and frequently we can visualize those concepts long before they are realized. However, clients aren’t typically able to do that. To sell our design ideas and concepts to clients we must be able to show them what we’re thinking. A solid drawing package does just that. In this episode we learn: - what elements make up a thorough drawing package - how a disclaimer can protect you and your business - what clients do and don’t need to see - who decides what drawings are required - why billable hours for drawings are worthwhile - why negotiating fees with clients is a very bad idea It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 005 | Inside the Drawing Package

The best podcast episodes of the most interesting stories and things. From skyping someone while they're in space, to tracking down and meeting a telephone scammer in person, to the story of a Galapagos. These episodes will keep you and all your friends entertained and captivated for hours. Learn something new in every episode! Add episodes you're interested into your queue below!

Best Episodes: Interesting Stories & Things

The best podcast episodes on parenting. Interviewing experts and talking through common issues surrounding parenting. This topic is filled with important lessons and insights for anyone listening. Add episodes you're interested into your queue below!