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Copy That Pops: Writing Tips and Psychology Hacks for Business

Updated 20 days ago

Business
Education
Marketing
How To
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Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host Laura Petersen (a.k.a. @LaptopLaura) a tall Math and Psych teacher turned entrepreneur, multi-bestselling author, and international speaker. ~ Click "subscribe" so you never miss an episode!

Read more

Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host Laura Petersen (a.k.a. @LaptopLaura) a tall Math and Psych teacher turned entrepreneur, multi-bestselling author, and international speaker. ~ Click "subscribe" so you never miss an episode!

iTunes Ratings

153 Ratings
Average Ratings
147
1
4
0
1

All over the place

By Streamfinder - Jul 24 2019
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He is an excellent host, and a heck of a lot of fun to listen to. But the subject matter is rarely about copywriting. I think it was the episode about the dominatrix that sent me over the edge. They spent most of the time discussing sexuality, childhood trauma, and kink as a form of therapy. The podcast is more of a lifestyle podcast, rather than a discussion of copywriting. I think there’s a lot of potential with the host, but in a world of so many choices, you’ve got to dial in and perfect your message.

Helpful!

By CamCurt - Sep 07 2018
Read more
Laura knows her stuff. Uses her background to drive home the info. Easy to listen to!

iTunes Ratings

153 Ratings
Average Ratings
147
1
4
0
1

All over the place

By Streamfinder - Jul 24 2019
Read more
He is an excellent host, and a heck of a lot of fun to listen to. But the subject matter is rarely about copywriting. I think it was the episode about the dominatrix that sent me over the edge. They spent most of the time discussing sexuality, childhood trauma, and kink as a form of therapy. The podcast is more of a lifestyle podcast, rather than a discussion of copywriting. I think there’s a lot of potential with the host, but in a world of so many choices, you’ve got to dial in and perfect your message.

Helpful!

By CamCurt - Sep 07 2018
Read more
Laura knows her stuff. Uses her background to drive home the info. Easy to listen to!

Best weekly hand curated episodes for learning

Cover image of Copy That Pops: Writing Tips and Psychology Hacks for Business

Copy That Pops: Writing Tips and Psychology Hacks for Business

Latest release on Oct 02, 2020

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail 20 days ago

Rank #1: 013 - Landing Page Creation & Optimization (Part 2)

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Part two of our landing page creation and optimization that we started in episode 8.

  • How to optimize your pages for conversions
  • The three biggest types of optimization
  • The basics of conversion optimization
  • Why you need to develop a brand template
  • How to apply the “five second rule” to your landing pages
  • How to run split tests to your landing pages

Read More:Shownotes for Landing Page Creation & Optimization (Part 2)

Jun 30 2016

18mins

Play

Rank #2: 195: Influence People in Writing, Business, at Home, and on Social Media with Psychology Expert Brian Ahearn

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Another -- by popular request -- second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies proven science and psychological research to be more successful in business and in life.

Listen to this action-packed episode if you want tangible tips and fascinating stories that illustrate the power psychology has to influence people.

 

A Few Highlights from This Podcast:

PART 1

- 147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn copythatpops.com/147 - Savvy advice for people on introducing themselves at networking events - A full overview of the 7 principles from Cialdini’s books

  1. Reciprocity
  2. Liking
  3. Consensus
  4. Authority
  5. Consistency
  6. Scarcity
  7. Unity

Plus: - Specific email wording examples to improve compliance with requests - The ‘personalize i’ + ‘ask a question instead of giving a command’ - The ‘does this answer your question?’ closing — so savvy! - Engage the principle of consistency and ask instead of tell - How Brian helped get $700,000 back using the power of psychology - How to get more volunteers for a charity event - Want more on Dr. Cialdini’s work? Check out Influence and Pre-Suasion - New book out: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical  - PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

PART 2

- We talk about Brian's new book, when he started writing it, and lessons learned to make it finally come to life - Remember to check out my Bestselling Book Accelerator when you are ready for more help at CopyThatPops.com/accelerator - And free resources can be found at CopyThatPops.com/free

- Apply psychology to be more effective and ethically persuasive in our writing and communication...in business...at home...on social media...with kids...and more! - Persuasion vs. manipulation - Applying psychology in business, at home, in social media, and more - Business case studies like J.C. Penney and the pricing lesson they learned (Does it REALLY matter to price something $497 versus $500?) - How did Bernie Madoff scam so many people? - How to change behavior, not just people’s thinking, to be more effective with sales in your business - Tips for persuasion in social media, email copy, and ending a piece of communication after you’ve helped someone - Brian’s best advice for someone writing and self-publishing a book - Shout out to Kwame Christain of the Negotiate Anything Podcast. Listen to our conversation here at copythatpops.com/105 - Voice Dream app! (have any text read to you!)

 

Our Guest

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE.

A dynamic international keynote speaker, trainer, coach and consultant, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer® designation.

This specialization in the psychology of persuasion was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist in the world on the science of ethical persuasion. Brian is one of only a handful of people certified to lead the Moment Maker Workshop, which is based on Robert Cialdini’s New York Times best-selling book Pre-suasion.

Brian just came out with his first book - Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical.

 

Great Quotes

  • "People love sales." - Brian Ahearn
  • "People love the feeling of getting a bargain." - Brian Ahearn
  • "Numbers ending in 7s and 9s tend to sell a lot more." - Brian Ahearn
  • "Especially in sales, asking the right questions early on really helps [get behavior change]." - Brian Ahearn
  • "This is not manipulating somebody into a 'yes' position." - Brian Ahearn
  • "People will naturally stay in the pattern they're already in unless we do something to break that." - Brian Ahearn
  • "People are more motivated to avoid loss than to gain something." - Brian Ahearn
  Take Action Now!

  1. Amazon Bestselling Book Workshop + Resources [free]
  2. Bestselling Book Accelerator [best option to get your book done, live, and #1!]
  3. Speaker's Secret Gig List [get more speaking gigs]
 Click here to access full shownotes

Oct 22 2019

49mins

Play

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Rank #3: 208: No More Writing Copy - How To Get ALL Of Your Sales Letters, Webinar Slides, Emails, And Ads Written (In As Little As 10 Minutes) Without Hiring An Expensive Copywriter

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No matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Funnel Scripts tool from Russell Brunson (Founder of Click Funnels) and Jay Edwards (professional Copywriter).

It's like mad libs on crack. For business.

You just plug in key information about your business, product, webinar topic, etc. (with lots of examples to help guide you) and then click the "Build" button.

Then, it spits out scripts, full pages of copy, ad copy, video sales letters to read off a teleprompter. Like, anything you need for business. It's pretty ridiculous...in a good way.

I'm currently testing out a script for this $19 Offer Page for My [Secret] Amazon Bestselling Categories Formula. Hopefully, it will slay and help a lot of people too.

Try it out for free with a Headline Script Generator here:

PODCAST EPISODE BONUS:

Listen until the end for a heartwarming, hilarious surprise. You are guaranteed to laugh and smile. 💕🤣

Then, check out Funnel Scripts...they have a free training on the landing page...and let me know if you try it out!

 

Take Action Now on Your Bestselling Book!
  1. TRAINING on hitting Amazon bestseller [free]
  2. COMMUNITY of new and growing nonfiction authors! [free]
  3. ACCELERATOR: Write a great book & hit bestseller! [not free ;)]

Click here to access full show notes.

Apr 09 2020

10mins

Play

Rank #4: 134: Productivity Hacks and Hitting Big Goals with She Did It Her Way Leader Amanda Boleyn

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Get high-powered, productive, and crushing your business goals! My fabulous guest and I dive deep into ways of breaking down the data of productivity, with tips on goal setting, book writing, podcasting, and so much more!

A few exciting highlights include:- Podcast Movement is almost here! - Should you wait until your brand is 100% on point before launching? - What is one GREAT question to ask to make important decisions? (Clarity vs. Confusion) - How to balance the 'fear of disappointing others' - Gain some incredible tips on productivity broken down by day, week, month and quarters! - Learn some great tips on being productive and building your brand! - Find out some of Amanda's favorite tools to use online! - Gain some tips on setting goals and working on them! - Get some advice about considering focusing on one gender, all genders and/or everyone?! - Hear about Megan Minns and Asanahq and why $97 just isn’t enough! - Should you 'kill' your news feed? (Hint: yes) - Practice a 12 week year! What? Yes!!

  Take Action Now!
  1. Free TRAINING on Hitting Amazon Best Seller!
  2. Free COMMUNITY to Collab with as you Write Your Best Seller!
  3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller!
  4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)
Guest:

Amanda has worked with over 10,000 individuals stretching to all corners of the country and internationally shifting mindset and changing behaviors way of sales training and leadership development programs, primarily in call centers. Clients she has worked with are ATT, Intel, JP Morgan, Weight Watchers, Goodcity Chicago, Kansas University Medical Center.

Her previous experience in retail management and human resource strategies at Fortune 500 companies is relevant to her current work. She is best described as an individual who lives in a world of what’s possible.

In January 2015, Amanda founded and launched the She Did It Her Way podcast, a podcast dedicated to featuring savvy, female business entrepreneurs from across the globe.

Through weekly podcasts, monthly memberships and an annual event, She Did It Her Way is on a mission to help create more female entrepreneurs by successfully transitioning from Corporate America to full-time entrepreneur, through weekly podcasts, monthly memberships and in-person events.

She Did It Her Way has consistently been named as a top-rated resource by Forbes.com, Inc.com, Entrepreneur, Huffington Post and others.

---------

Most days you can find Amanda working from her apartment in Chicago, waking up early to catch the sunrise, smiling at life and hanging out with her favorite human being, her husband.

She is mostly known for her enthusiasm towards life and her love for early mornings watching sunrises, journaling while sipping her Nespresso coffee on her building’s rooftop that overlooks the city of Chicago.

People often refer to her as the energizer bunny and someone who is high on life.

She loves serving the world by connecting women for good and fostering intentional and authentic relationships.

The things she is most passionate about in life are raw conversations that get to the heart and soul of another human being; everything in life is a choice and seeking growth.

She works with women who have a drive and desire to run their own business, be their own boss and be in the driver seat of their life.

She is lucky to teach them how to successfully launch their business, transition out of Corporate America, and create freedom for their life.

As an educator she has been featured in Forbes, Inc.com, Entrepreneur.com, Huffington Post, Tech Stars and other publications for providing a platform where women can learn, connect, and grow.

When she is not busy working you can catch her:

  • Organizing her home
  • Reading self-help books
  • Watching a Real Housewives show or two
  • Working out at the gym
  • Testing out a new recipe, sipping wine, listening to Van Morrison

Great Quotes:

  • “When you take action, that actually breeds an outcome.”– Amanda Boleyn
  • “Owning your own business is a very personal journey.” – Amanda Boleyn
  • “If we don’t have a plan for what we’re doing with money, we don’t have a reason to defend it.” – Amanda Boleyn
  • “Track your time and add them up at the end of the week so you can track your time.”– Amanda Boleyn
  • “If you could remove the mindset block of women specifically, imagine how much content could flourish.” – Amanda Boleyn
  • “What are the things in your life that are clouding your vision?” – Amanda Boleyn
  • “Ask yourself, ‘Does this provide more clarity or more confusion in my life?’” – Amanda Boleyn
  • “We have a fear of disappointing people.” – Amanda Boleyn
Links to Things Mentioned in This Podcast Episode:

Read More: Shownotes for 134: Productivity Hacks and Hitting Big Goals with She Did It Her Way Leader Amanda Boleyn

Jul 10 2018

49mins

Play

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Rank #5: 153: Easily Find What Words Your Audience Wants to Hear in Your Writing with Word It Out - Quick Copy Tip

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Hellllo and welcome! Today is a quick copy tip episode for you!

Quick shout out to Melina Palmer of the Brainy Business podcast. She was in San Diego from Seattle last week and I happened to be downtown for Pat Flynn’s surprise birthday party and a staycation at the Hyatt (while my husband had a conference), so we met up for coffee and nerded out on podcast, book writing, and using psychological and behavioral economics for pricing your products and services...and how to name things too!

Check out her podcast if you want more about applying behavioral economics to your business!

For today, I want to give you a quick copy tip (and free tool) to help you figure out what your audience actually wants so you can use it in your writing or in your naming of things...like books, podcasts, blogs, keywords to search for paid ads, SEO, and more.

OKAY, SO HERE’S THAT QUICK TIP FOR YOU

I learned this from Jared Warner, who is on my Wall of Fame as bestselling book success story #17! He’s a marketing guy and taught this to me for paid ads. But, it’s application is far broader reaching, so I wanted to share it with you! Word It Outhttps://worditout.com/

What this does is turn text into world clouds.

Here’s how I suggest you use it step by step in addition to making cool looking word clouds you could share on social media or your website.Let’s use it for copy and knowing what our audience actually wants!

Step 1: Pull up a popular book in Amazon around topics relevant to your business (whether you are writing a book, doing a podcast episode, writing a blog, or coming up with web or ad copy...doesn’t matter)

Step 2: Expand the reviews of the book, select them all, and hit ‘copy’ -- now, you may want to do this twice...once for 4 and 5 star reviews, and once for 1-3 star reviews.

Step 3: Head over to Word It Out and click “Create” at the top.

Step 4: Paste the text into the box that says “original text” and then the green button that says “generate”

Step 5: Now you have a visual representation of the words used in the reviews! You’ll need to clean it up a little. For example, the author’s name doesn’t help you. Or even “book” may be unhelpful since we got this from book reviews and they are referring to the book they read. Just click on “Word list” and you can exclude words that do not make sense. Another example here would be “Kindle” or “about.”

Step 6: Click the blue “regenerate” button to see the words updated

Step 7: Save this if you don’t want to lose it and look for words that are trends that you could make sure to incorporate in your writing all over the web!

Once you play around with it for a bit and start thinking about it as a way to do market research, the application is unlimited for us with our brands and businesses online!

Try it out and let me know what new insights it gives you!

-----------

One last note before I sign off! One of my BESTSELLERATOR group program clients is going live with her book on Wednesday the 12th! 12/12/18

Kathy Dale with her book: Sacred Wisdom of Healing: A Practical Guide to Love, Happiness & Healing which you can buy on Amazon for just $0.99 at https://www.copythatpops.com/kathy

If all goes well, she’ll be case study #27 for bestsellers! Can we get to 30 by the end of the year??

Tune in next time to find out!

And if you can’t wait that long and have a book of your own that needs writing, launching, or leveraging, come join our free community at copythatpops.com/facebook to meet some other incredible entrepreneurs doing the same thing.

We love to connect!

Talk to you next time when we’ll find more ways to write copy that pops!

Read & Listen More:CopyThatPops.com/podcast

Dec 11 2018

5mins

Play

Rank #6: 189: Conversational Copywriting, Psychology, and Lessons Learned from 40+ Years as a Pro Copywriter with Nick Usborne

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Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally.

That's the core of what we dive into this episode with a pro copywriter with over 40 years experience, tons of incredible stories, and lots of tangible advice for entrepreneurs and marketers of all levels to improve their copywriting and get more clients.

Nick Usborne is in the Copy That Pops house...

Free Guide to conversational copywriting below too!

 

A Few Highlights from This Podcast:

- Nick grew up in England (now lives in Canada)

- Went on a travel adventure at age 20 and stayed for about a year in a 7th century Byzantine chapel cave in Turkey for $50

- How Nick got a job writing copy for an ad agency without education or experience.

- How do we write for mobile?

- What can we learn from print ad copy, direct response marketing, and writing for the web tips?

- Does the visual presentation of copy matter? (Yes! How to craft copy that works visually too)

- Nick’s best advice for being more ‘conversational’ in your copy and why that’s so important.

- How can we find what our audience is actually saying so that we can write better copy?

- What is mirroring in writing? Can you give an example of how we can do it?

      - Book: Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss 

      - Example about waiters...1 group praised guests for order, the other group mirrored back the order...2nd group got 70% higher tips

- FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos

      - The FREE Guide shows you 5 simple ways to make your marketing copy more conversational, work harder and deliver better results.

      - The 3 Videos explain why conversational copywriting works so well, and how to find and develop your conversational voice.

      - Go here: https://conversationalcopywriting.com/pops

Nick's Books:      - Net Words: Creating High-Impact Online Copy       - Popcorn Content: The craft of writing short-form content for social media       - NEW PATH TO RICHES: How Your Neighbors are Making a Big Second Income by Writing and Publishing Their Own Money-Making Websites

  Our Guest 

Nick Usborne (pronounced “UZ-born”) is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others.

He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients.

Learn More Here:

https://conversationalcopywriting.com/nick-usborne-copywriter

 

Great Quotes

  • “I use words to design a page." - Nick Usborne
  • "I write the first few sentences really, really short." - Nick Usborne
  • "It's not just the writing thing, it's the visual signal you give with how you write your words." - Nick Usborne
  • "Don't hit me with a 5-line paragraph." - Nick Usborne
  • "Writing for the web is different." - Nick Usborne
  • "These days, we shouldn't be writing at an audience, we should be trying to engage with an audience." - Nick Usborne
  • "Use the mindset, the language, and the kind of respect you would bring into a conversation -- write like that." - Nick Usborne
  • "The web is the ultimate direct response medium." - Nick Usborne
  • "Conversational copywriting is the opposite of the 'tips and tricks' approach." - Nick Usborne
  • "Kids -- all of us as children -- are ultimate copywriters. We know exactly how to do it. And we have that ability educated out of us." - Nick Usborne
  • "Everything important in our life depends on conversation." - Nick Usborne
  • "It's not my job to write clever headlines, it's my job to listen and then to mirror the language back to the reader." - Nick Usborne
  • "If I'm not leaving money on the table, I'm burning trust." - Nick Usborne
  • "If you can get this to me in 5 lines or less, I'd love to read this email." - Nick Usborne
  • "The best way to improve your writing is to cut stuff." - Nick Usborne
  • "All the big names on my resume, that all came from the book." - Nick Usborne
  • "In terms of a credibility builder, [a book] is amazing." - Nick Usborne
  Take Action Now!
  1. Amazon Bestselling Book Workshop + Resources [free]
  2. Bestselling Book Accelerator
  3. Speaker's Secret Gig List
    Learn More About Laura & Copy That Pops

Podcast full shownotes for this episode on Conversational Copywriting

Main Copy That Pops website

Aug 27 2019

1hr 5mins

Play

Rank #7: 039 - Happy Thanksgiving + Book Update

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I take a moment to reflect on all of the wonderful guests that I have had that help make Copy That Pops so special to me.  What better day than Thanksgiving!  

Also, I have an update on my book which will be released on Amazon and how you can receive a FREE copy!

Shownotes for Happy Thanksgiving + Book Update

Nov 24 2016

6mins

Play

Rank #8: 174: How Long Should My Copy, Blog, Book, or Writing Be? - Quick Copy Tip

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The great copywriter Ray Edwards said at SMMW19 this past March, “There is no copy that is too long - there is only copy that is too boring.”

I agree 1000%.

People often ask me

  • How long should my book be?
  • How long should my blog article be?
  • How long should the email be?
  • How long should my bio be?

As long as it takes to deliver value to the intended reader or audience but, the shorter you can do that, the better.

"I would have written you a shorter letter if I had more time."

It’s been attributed to:

Mark Twain, George Bernard Shaw, Voltaire, Blaise Pascal, Johann Wolfgang von Goethe, Winston Churchill, and so much more. 

But, it does lend evidence to the fact that writing both well and briefly is harder. Great writing and editing is the cutting away of the unnecessary.

The more you do it, the better you’ll get at writing succinctly and well. It really is a practice makes perfect sort of thing. So, if you don’t feel like a strong writer right now, all hope is NOT lost.

It’s not a gift one is born with. It is a skill that can be honed.

---

“How Long Should My Copy, Blog, Book, or Writing Be?” …

Keep these three things in mind...

  1. Shorter the better
  2. Ensure it delivers value to the intended audience
  3. Don’t let it be boring

With these three simple things in mind, you can’t go wrong!

Want me go more in depth on any or all of these three items in a future episode? Ring in and let me know! You can email me at Laura@copythatpops.com with your feedback or find me on all the socials at @LaptopLaura!

And head back to CopyThatPops.com for more great blogs, podcasts episodes, and even book that pops - writing resources like my signature Accelerator program!

Take Action Now!

  1. TRAINING on hitting Amazon bestseller [free]
  2. COMMUNITY of new and growing nonfiction authors! [free]
  3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

Apr 09 2019

3mins

Play

Rank #9: 182: 6 Powerful Questions to Ask Yourself To Think Bold, Be Bold, and Communicate More Boldly with Chris Cumby

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Psychology of sales from a Master Salesperson....Gamification for sales success...hold to be more bold for bigger success in business and life...and more! 

That's what in store for you in this episode with the incredible Chris Cumby!

A few podcast episode highlights:

    • Who am I?
    • What do I want?
    • Why do I want it?
    • What feeling will I feel when I get it?
    • Why do I want that feeling?
    • Why is that feeling missing now?

 

Our Guest

Serial Entrepreneur, Sales Expert, and Coach, Christopher Cumby, the “Kick A$$ Sales Guy” works with organizations and individuals to master their game in both business and personal development. Christopher is the founder of Integrity Marketing Inc., and co-founder of both Think Bold, Be Bold Ventures and Mavericks Mastermind.

He is the author of “The Success Playbook,” and founder of The Success Playbook Series, a complete step-by-step process designed for the go-getters to advance to the top of their game.

With 20+ years of experience in the industry, Cumby has mastered the gamification of money making in sales and revenue. After coaching and mentoring countless business owners, CEO’s, and other high-profile individuals, he found a consistent trend with their results. It was clear that utilizing gamification in selling brought out the competitive spirit of his clients, helping them level up their skill set and show up with a positive mindset. Christopher now helps entrepreneurs to launch their sales strategically using step-by-step tactics, ensuring they win and have fun in the process.

Cumby has been featured on The Brian Tracy T.V. Show, NBC, ABC, CBS, and Fox networks. He has also been highlighted on numerous podcast shows on iTunes and other platforms.

Christopher’s expertise can be summarized as "helping those around him achieve positive growth while making a ton of money in the process."

 

Great Quotes

  • “Walk as far as you can see, and you can see a little further.” - Chris Cumby
  • “Win the day, today.” - Chris Cumby
  • "There's magic in the start!" - Chris Cumby
  • "If you have tons of testimonials...why not share all that?" - Chris Cumby
  • "I think when you started getting the haters, you know you've really made it!"
  • "There's an emotional connection to someone else who's gone before you." - Chris Cumby
  • "You can't outperform the image of yourself." - Chris Cumby
  • "When you write goals, you own it in that moment." - Chris Cumby
  • "When you know who you are, you'll know what you want." - Chris Cumby
  • "85% of people want to write a book, but not many do." - Chris Cumby
  Take Action Now!

  1. Amazon Bestselling Book Workshop + Resources [free]
  2. Bestselling Book Accelerator
  3. Speaker's Secret Gig List

Jun 06 2019

50mins

Play

Rank #10: 168: Visualization and Mirror Neurons: Applying Psychology to Write Better with this Quick Copy Tip

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Imagine if you could better influence people from your writing and words quickly and easily, without going back to school to get a psychology degree.

Well, that’s the goal of today’s quick tip episode!

Visualization and Mirror neurons are legit.

1. Visualization

More and more elite athletes and their coaches are tapping into Sports Psychology and harnessing the power of visualizing success on the track, on the field, or in the ring.

Imagining a positive outcome and all the scenarios that could arise help athletes perform better when the time does come to compete.

Inside our brains, it feels the same to see something and imagine seeing it!

2. Mirror Neurons

 In the early 1980’s researchers, while studying primates, found that neurons in the brains of macaque monkeys fired not only when they themselves reached for a banana but also when the watched another monkey reach for a banana.

 Those are mirror neurons at work.

 We are wired to imagine things in our mind. And we even feel what others are feeling as we observe, read about, or hear about things that happen.

 We are built to feel empathy and live vicariously through the words and actions of others.

Let’s Apply This to Writing a Headline, Email Subject Line, or Top Bits of a Social Media Post, Podcast, or Blog Description

 A wise and clever technique with your short pieces of the important copy then is to get the reader instantly engaged by triggering these principles at work.

Get them visualizing.

 Get them putting themselves in the shoes of the person you want them to be...a client...a successful author...a well-liked speaker...or the person in the photo along with your advertisement.

 Use words that conjure up images your target audience resonates with and will paint a picture for them.

Real Headline Example 1:

 In the first example below, just seeing the words “tear-jerking” and “mom” in this headline instantly make me tear up. 

Eliciting emotion and writing so as to get the reader starting to visualize is darn effective.

 As I read this below I imagine if my step-mom were gone and I discovered unopened messages from her. tear It makes me want to open this article and see what this guy Charles’ mom left behind for him.

Real Headline Example 2:

 Here in this second example, without even clicking through to see the turbines in action, I already start swaying side to side. Saying “Try not to ____” is an open invitation to do just that.

 It’s like saying, “Don’t picture a pink elephant.”

Psychology at work!

Example 3:

 Use the word imagine. This is a common technique taught in NLP (neuro-linguistic programming) so start watching out for it used on you. You may be surprised how often you see it used, now that you are aware of its effectiveness.

 But try out your next short, important copy with “imagine.” Like this…

For me to sell my book publishing accelerator I could start out with:

 “Imagine your book is #1 in relevant categories on Amazon right now. You take screenshots and proudly share them with your friends, family, and fans. How do you feel? Proud...excited...invigorated...ready to take on the world?”

For a high-end salon to sell its services:

“Imagine the look on their faces. You walk into that reunion looking like a movie star on holiday. Long, thick hair, gorgeous eyelashes, perfect makeup, and soft tan. Look who’s the cool kid now.”

For a business coach or consultant:

 “Imagine knowing exactly what to do to grow your business without stress or overanalysis. Imagine stepping confidently forward and closing high-ticket clients on sales call like you’ve done it hundreds of times.”

So, try it for yourself! Start with the word “imagine” and get people thinking like the person you can help them become!

Mar 05 2019

7mins

Play

Rank #11: 137: Bestselling Book Writing Dreams Realized! Tactical Advice from New Non-fiction Author Wendy Kim

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A first-time non-fiction author's advice for writing a bestselling book WHILE she's going through the journey!

Wendy Kim is a 'next level coach' who uses her skills from her former professional career as a Program Manager delivering a multi-billion dollar platform for PlayStation to help her clients level up. She is also now the author of Beyond Blending In: An Immigrant's Guide To Overcoming Cultural Bonds For A Life Of Authenticity and Abundance is our special guest today! Find book HERE!

A few exciting highlights include:- Jess Lindgren from GalFriday612 will be on an upcoming podcast dishing how to pitch pro podcasters and business leaders! (We recorded it in the plane home from Podcast Movement) - Shout out to friend and client Jana Bresenden - $8.4 Billion dollars in revenue!?! Hear how Wendy helped PlayStation in her former career. - Where in the world is Wendy talking to us from? (Hint: It's tropical!) - How can worldtimebuddy.com help you navigate time zones when working remotely? - Wendy recommends checking out the Insight Timer App - “You don’t have to reinvent the wheel. You don’t have to do this all by yourself. There are people there to support you.” - ”I thank god that you’re guiding me in this process [writing and publishing a book] because if I had to just Google and go on YouTube, and I didn’t have someone I could go to with questions, it would be very challenging and it would have taken a lot longer.” - 37 minutes in - advice for someone writing book - “Obviously work with Laura.” - Wendy Kim - Is it authentic to put out a book when you feel like a different person now than when you started writing the book?? -  Swag bag contest from Allison Melody and the Food Heals Podcast!!! - "One of the things you helped me with is that the book doesn’t have to be the encyclopedia of Britannica." - "I’m already thinking about the next book." - Wendy Kim - Biz Book Secrets - Bestseller Implementation Program for becoming a bestselling published author - Bestselling Author Possé on Facebook

Take Action Now!
  1. Free TRAINING on Hitting Amazon Best Seller!
  2. Free COMMUNITY to Collab with as you Write Your Best Seller!
  3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller!
  4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)
Guest:

Wendy Kim helps wanna-be entrepreneurs, entrepreneurs, and executives take their work and life to the next-level. She also has a passion for helping moms create lives they love by starting simple, passion-based coaching businesses that give them more time and money for their family and self-care.

Wendy's story: Several years ago I found myself burnt out, super stressed and overwhelmed. I felt like I was living out the movie “Groundhog Day” -- but with “mommy guilt” on top of it all.

Mornings entailed me rushing around getting breakfast and lunches ready, trying to find my kids’ shoes (how hard can it be to put them where they belong??) and screaming at them to get out the door so I wouldn’t be late for work.

Then at work I was bored, lacked motivation for office politics and felt like I was missing out on my life.

After work I carted my kids to all their activities and dealt with the dreaded question, “What should I make for dinner?”

By the time I put the kids down, I was exhausted and hadn’t spent as much quality time with my kids as I wanted and had no energy left for my spouse.

I felt like I was a hamster stuck in a wheel, asking, “What’s the point of it all?” Sound familiar? Starting my own passion based coaching business empowering people like you was my magic bullet to a life I love -- and time with family.

This is why I started my program to teach wanna-be entrepreneurs, entrepreneurs and executives like you how to create a business/career and life you love.

Now, she is (as of today!) a bestselling published author to boot! Check out her book on Amazon here!

To watch the video version of this podcast and get more information, come visit the official shownotes page here:

137: Your Bestselling Book Writing Dream Realized with Wendy Kim

Aug 01 2018

49mins

Play

Rank #12: 138: How to Set Yourself Up As "The Expert" and Grow a 6-Figure Business with Bestselling Author Eli Natoli

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From dreams of being a doctor, to working for NASA, to becoming an online marketing guru! Bestselling author and international speaker Eli Natoli shares the benefits she's seen from writing a book and tips to apply psychology for effective and authentic marketing for your business online.

A few exciting highlights include:- Find out what led Eli to John’s Hopkins University! - Learn how Eli went from ultrasounds to NASA! - What is the “Service First” playbook?! - What does it mean to be “service first” in marketing and promoting your expertise? - Find out why you shouldn’t be afraid to give away your expertise! - Learn how to set yourself up as the expert! - Should you give away some secrets to grow your business and increase your clientele? (Hint: Yes!) - Find out when you should write a book! (Hint: Now) - Learn how Eli found me and joined my bestselling book writing program (it's a lesson for us all to share and never quit) - Where Eli is traveling to next to talk about her bestseller? - What benefits has Eli seen from writing a book and how can you do it too?

Take Action Now!
  1. Free TRAINING on Hitting Amazon Best Seller!
  2. Free COMMUNITY to Collab with as you Write Your Best Seller!
  3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller!
  4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)
Guest:

From digital product management to strategic marketing, Eli Natoli has been helping serious entrepreneurs grow their businesses faster and take them further for nearly 20 years.

Together with her husband Joe, a User Experience consultant, she has built a successful software design and development firm, and has architected, marketed and launched eight successful online training courses and two books, with more on the way in 2017.

Eli’s unique approach to strategic, service-first marketing is responsible for enrolling more than 60,000 students for those courses, and their products are returning six-figure revenue — consistently.

Eli now dedicates her time to teaching experienced and aspiring entrepreneurs how to do what she’s done: start and grow their own businesses, attract clients, redefine and improve their marketing and generate consistent cash flow.

From free content posted at elinatoli.com, to paid coaching and training programs, everything Eli preaches is something that she has practiced — and seen meaningful, measurable results from.

Eli’s articles, courses and coaching programs can be seen at elinatoli.com.

Great Quotes:
  • “Make sure that whatever you do is giving value to your people.” – Eli Natoli
  • “Don’t be afraid to give away your expertise.” – Eli Natoli
  • “I’m showing them that I know what I’m talking about.”– Eli Natoli
  • “People need someone to take them to that next level; to take them through that transformation.” – Eli Natoli
  • “People aren’t really looking for information, they are looking for that transformation.”– Eli Natoli
  • “You are showing them that you are the expert and you can help them.” – Eli Natoli
  • “Don’t just go out there and create content.” – Eli Natoli
  • “It’s the strategy of the content and not the volume.” – Eli Natoli
  • “I decided to follow all of the marketing gurus and try to learn from them.” – Eli Natoli
  • “People come to me because every day I’m out there and everything I do I make sure that I’m giving value to my audience.” – Eli Natoli
  • “When I get on the phone with a prospect, it’s never a sales call.” – Eli Natoli
  • "People are paying attention to you; the more you're out there, the more exposure you're getting is getting you noticed."– Eli Natoli
  • "It's more about strategy than being visible." – Eli Natoli
  • "I realized that half of my content for my book was already there." – Eli Natoli
Links to Mentions in This Podcast Episode:

Find Out More

Shownotes for 138: How to Set Yourself Up As “The Expert” and Grow a 6-Figure Business with Bestselling Author Eli Natoli

Aug 07 2018

47mins

Play

Rank #13: 038 - Grow Your Authority & Revenue With Virtual Summits featuring Jaime Slutzky

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The psychology of putting on an effective virtual summit...

In this episode, I talk with Jaime Slutzky, team leader of the company Virtual Summit Tech. This company is centered around helping clients run their own virtual summit, which can otherwise be described as “a series of webinars on steroids”. These virtual summits are quickly growing in popularity, but are also very intense in comparison to releasing a podcast, webinar, etc. They are an amazing way of getting your name out there as an expert while holding great value in how you can choose to monetize and repurpose them into other products in the future.

A Few Exciting Highlights:

  • How virtual summits can grow your email list and expand your impact
  • How to sell your video content as a package, bundle packages, or membership options
  • Copywriting advice
  • Tips from the technology side of virtual summits
  • The minimum requirements for getting started on your own
  • Selling platforms and payment processing
  • Course delivery platforms
  • Why a well-produced summit is so important
  • How to get people to participate applying Psychology

Shownotes for Grow Your Authority & Revenue With Virtual Summits featuring Jaime Slutzky

Nov 23 2016

40mins

Play

Rank #14: 091: Mad Profits Using Smart Sales Psychology with Ryan Stewman

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Sales psychology. Do you have to be born good at it? Or, if not, how can we all improve our sales — the right way!?

That’s the theme behind this week’s interview with esteemed guest, the Hardcore Closer Ryan Stewman! He takes a no B.S. approach to life and today reveals valuable tips, tricks, and practices to get you mad profits using smart sales psychology in your writing, phone conversations, and even text messages.

A few exciting highlights include:– Details of Ryan’s childhood and how he got into sales. – Are people born a great salesperson or can it be learned? (You’ll love Ryan’s thoughts!) – How do customers make a buying decision? – Even if you are a terrible salesperson, how can you still close all your deals? – Why both empathy and confidence is key in sales! – What every person selling something should do (but hardly anyone does). – Preparing to hear “no” when selling your product… what’s your response? Why is it important to write certain things down before the call? – How to truly understand your product in order to sell it confidently. – Gaining higher quality leads. – How to write with sales in mind via text and other avenues relevant today. – Ryan’s written over 1500 blog posts and open to new ideas for content!

Take Action Now!
  1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!
  2. Check out Ryan’s website full of VALUE all around effective sales, sales scripts, and a couple of books for free!  HardcoreCloser.com
Guest: Ryan Stewman

Ryan Stewman, CEO and Founder of Hardcore Closer and Break Free Academy, is a 4x (no, 5x!) best-selling Author, Motivational Speaker, Sales Coach, Podcast Host, Blogger and all around Entrepreneur.

He’s also a regular contributor to ForbesEntrepreneur, Addicted2Success, Good Men Project, Lighter Side of Real Estate, Huffington Post, and more.

Ryan is best known for consulting with alpha personality business owners on rapidly growing their sales through the use of strong marketing and advertising.

With his no B.S., ‘take action’ approach, Ryan has been able to help high income and high net worth performers make adjustments in their businesses that unleash windfall profits. In the day and age of sales trainers advertising their success by bragging about the private jets and expensive cars they’ve been able to purchase themselves, Ryan prefers to brag about the mansions and exotic cars his clients have been able to purchase through the utilization of his teachings.

His programs have propelled numerous clients from 5 and 6 figure incomes to 7 figure a year earners, and he has a new group he’s working on each year in his top tier program “The Tribe.”

It doesn’t matter if you are selling cars, homes, financial services or consulting, Ryan’s sales mastery can help you generate higher quality leads, increase your closing ratios, and show you how to charge premium fees for the items you sell.

PASSION STATEMENT“I help Salesmen increase their profits by teaching them skills through coaching, consulting courses, etc. Many of us in sales come from a broken past or humble beginnings. I’m passionate about my work because I’m one of them. It’s my mission to help those who came up from nothing and those on the rise to break through the socioeconomic barriers that their past has put in front of them, and help them achieve their goals. I love the sales community.”

Links to Mentions in This Podcast Episode:

Check out Ryan’s Best-Selling Books!

  1. (2017) F*ck Your Excuses
  2. (2016) Elevator to the Top
  3. (2016) Bulletproof Business: Protect Yourself Against The Competition
  4. (2015) Kick Ass – Take Names, Emails and Phone Numbers
  5. (2015) Hardcore [c]loser
Great Quotes on Sales Psychology:
  • “Words really do matter.” – Ryan Stewman
  • “If you go to any organization, the sales people are usually the ones making the most money.” – Ryan Stewman
  • “I’ve been confident my whole life that if I can learn something, I can sell it.” – Ryan Stewman
  • “I think everyone’s an awesome sales person; they just aren’t selling what they should.” – Ryan Stewman
  • “The consumer makes a decision on empathy and your confidence, not theirs.” – Ryan Stewman
  • “They are relying on your intelligence and your confidence to make a decision.” – Ryan Stewman
  • “Diagnose somebody, let them know you understand the diagnosis and offer them a solution.” – Ryan Stewman
  • “You need to write down a list of reasons that someone would need or want your product.” – Ryan Stewman
  • “I’m selling the mid-life crisis, not the corvette.” – Ryan Stewman
  • “When you write them down they become real.” – Ryan Stewman
  • “It’s just them giving you resistance and you already have your rebuttal.” – Ryan Stewman
  • “He who speaks the least earns the most.” – Ryan Stewman
  • “How will [a customer] ever know if you’re empathetic if they haven’t told you what the problem is? So you have to ask questions to uncover those problems.” – Ryan Stewman
  • “I make the audience feel like they’re crazy for not taking me up on it.” – Ryan Stewman
  • “Ain’t nothin to it but to do it.” – Ryan Stewman
  • “Your book doesn’t have to be perfect.” – Ryan Stewman
  • “It’s crucial to learn how to build funnels and how to blog. And a book is a part of that….You’ve got to learn to sell that way.” – Ryan Stewman

Read More: Shownotes for Mad Profits Using Smart Sales Psychology with Ryan Stewman

Sep 19 2017

46mins

Play

Rank #15: 147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn

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What if we understood the underlying principles of persuasion and how to apply them ethically to improve all our writing?

If you’ve ever wondered why some techniques work when it comes to persuasion (plus how to apply it to all forms of writing!), then this episode is for you. Laura sits down with guest Brian Ahearn – one of only 20 people globally certified by Dr. Cialdini. In this episode, you’ll learn simple and effective ways that you can apply the Principles of Persuasion to dramatically improve your writing, and the proven psychology behind it!

A Few Highlights:

  • Advice for people on introducing themselves at networking events
  • A full overview of the 7 principles from Cialdini's books
  1. Reciprocity
  2. Liking
  3. Consensus
  4. Authority
  5. Consistency
  6. Scarcity
  7. Unity
  • Specific email wording examples to improve compliance with requests
  • The 'personalize i' + 'ask a question instead of giving a command'
  • The 'does this answer your question?' closing -- so savvy!
  • Engage the principle of consistency and ask instead of tell
  • How Brian helped get $700,000 back using the power of psychology
  • How to get more volunteers for a charity event

Our Guest

"When Brian Ahearn speaks, people listen. That is so because he knows his material thoroughly, and he knows how to present it superbly. The upshot is that the genuine insights he provides are not just immediately understandable, they are also immediately actionable and profitable." - Robert B. Cialdini, PhD., the most cited living social psychologist in the world when it comes to the psychology of ethical influence and persuasion.

An international speaker and trainer, Brian is one of only 20 people in the world certified on behalf of Robert B. Cialdini, PhD., to teach his two-day Principles of Persuasion Workshop®.

His goal is to help people grow professionally and personally. He believes excellent training followed up with consistent coaching is the best way to ensure that becomes reality.

Brian is passionate about teaching others the science of influence and persuasion because he believes it's a vital skill for professional success and personal happiness. When Brain teaches people how to apply the concepts of ethical influence, he is really helping them learn to hear "Yes" more often!

Read More Here Full shownotes for podcast episode 147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn

Oct 11 2018

1hr 10mins

Play

Rank #16: 158: LinkedIn Strategy Tips, Where Your Copy Can Shine Through, with Estie Rand

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Positioning yourself in your niche as an expert...how can we do that best? My lead domino is with a book.

But, our guest today loves social media most of all! And she told me before we officially started recording:

“Linkedin is a gold mine for copywriters because it’s all about the copy!”

You don’t have to be a pro copywriter to leverage it though...you just have to listen to this podcast!  😜 Next-level marketing and business strategy is what our guest Estie Rand is all about...and she really dishes on LinkedIn and more!

 

We talk about:

- How to cultivate "word of mouth" referrals and paying business

- What 'trigger word' can you give your network so you get lots of 'right' clients?

- How to use (small and free) speaking gigs to grow your business [there's a way to speak to generate business]

- ACTUALLY add value in your talk and still land clients

- Tactical tips to adjust your writing slightly to make people feel more connected to you (truthful marketing that also taps into human psychology)

- Neuro-linguistic programming tips (NLP)

- How to create and launch branding strategy and marketing campaigns

- Funny story of how Laura met her husband [Hint: she didn't have to go far]

- Why to not worry about 'competition' 

- What is "core marketing" (listen for the flower analogy! plus 3 small business examples to demonstrate)

- [25 minutes in] LinkedIn best practices

- Tools: LinkedHelper, Meet Leonard, Nimble, and low-cost VAs to help!

- Ways to cultivate your audience on LinkedIn

- A secret trick that Estie just discovered! (Find a great connection who's doing it great, do a search for that person's connections that are your 2nd and 3rd tier, then connect away!)

- Taking branding and positioning to the next level!

- Thinking, Fast and Slow by Daniel Kahneman

- 5 Tiers of Sales: 1. Attention, 2. Interest, 3. Evaluation, 4. Negotiation, 5. Decision

- “Bro-etry”

- Check out Josh Vector for more LinkedIn and Facebook hack

Freebie from Estie

www.estierand.com

- includes 139++ marketing ideas for any budget!

Our Guest

Estie Rand is on a mission to empower everyone who has a business dream to professionalize it and make it profitable.

The founder and owner of Strand Consulting, a full-service consulting firm for small business owners, Estie also hosts the Business Breakthrough podcast, making business success relatable and achievable for everyone.

Estie's Highlights

  • Built a six-figure business in 2 years with $0 spent on advertising
  • Mom of five coaching multi-millionaire business owners
  • Former CIO of a multi-national nonprofit
  • Host of the Business Breakthrough podcast, where they humanize business
  • Created Business 101 HS incubator & course, teaching business sense to teens

 Great Quotes

  • “Don’t be boring.” - Estie Rand
  • “Linkedin is a gold mine for copywriters because it’s all about the copy!” - Estie Rand
  •  "You can cultivate word of mouth." - Estie Rand
  •  "Be really focused in your pitch. Make sure people in your network know who to send your way and for what. And find the 'hook' even if you do a lot of things." - Estie Rand
  • "There's a way to speak to generate business." - Estie Rand
  • "When you hear me speak, it's like drinking water from a firehose...you walk away with immediate value but you are also like 'there is a lot there and there is more than can help me.'" - Estie Rand
  • "Sell more things to the same people." - Estie Rand
  • "I will always, always whenever possible, mirror the WAY people wrote me their email...because that mirroring psychologically, they start to feel more connected to me." - Estie Rand
  • "Honesty is communicating real truth, not the details of something." - Estie Rand
  • "Always try to use their words or a synonym...I'll say it the way you want to say it." - Estie Rand
  • "Politics aside, this is just human nature. We like people that feel like us." - Estie Rand
  • "At the end of the day, all business is built on trust." - Estie Rand
  • "LinkedIn's giving me real money!" - Estie Rand
  • "Post something every day for a month, just to get a start for what the audience is listening to." - Estie Rand
  • "LinkedIn's more like Facebook where if you connect to someone, they're connected back to you. They're automatically your follower." - Estie Rand
  • "Right now is a 'Golden Zone' [in LinkedIn]!" - Estie Rand
  • "Marketing is all psychology." - Estie Rand
  • "This is classic Dale Carnegie the sweetest sound in any language to any person is their own name. Always, always, whenever you can, use their name." - Estie Rand
  • "If you are not the customer, you're the product." - Estie Rand
  • "Be interesting enough in the first three lines that people want to read more." - Estie Rand

Take Action Now!

  1. TRAINING on hitting Amazon bestseller [free]
  2. COMMUNITY of new and growing nonfiction authors! [free]
  3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

 

Learn More:

CopyThatPops.com/158

Jan 08 2019

1hr

Play

Rank #17: 167: Psychology of Confirmation Bias to Improve Your Writing - Quick Copy Tip

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Would you like more clients or a better ROI? I mean we all would...right?...and today I am sharing one quick copy tip you need to start using today!

Confirmation Bias Defined

Confirmation bias is a phenomenon where we, as decision-makers, have been shown to actively seek out and assign more weight to evidence that confirms our hypothesis and ignore or undervalue evidence that could disconfirm our beliefs.

Confirmation Bias Applied to Writing

Because we tend to look for evidence to support what we already believe, a tactic you could employ in your writing...in emails or landing pages or blogs or long social media posts… could be to do the following:

  1. Start off with a statistic or a quote from a reputable source that supports what you will be talking about or selling
  2. Expand on your topic and give examples and case studies that are reinforced by the statistic.
  3. Conclude with a call to action that makes complete sense now that someone has(1) formed a belief and (2) be given stories and examples that reinforce that belief.

Some other mentions in this episode:

Confirmation Bias Applied to Imposter Syndrome

I think it’s human nature to feel "imposter syndrome."

Unless you are a complete narcissist or sociopath, you likely do or have had battles with the ‘ole Imposter Syndrome Monster (aka ISM)! So, see it as a validation point that you are normal and healthy, not that you are wrong, bad, or weak.

But, recognizing his evil grasp is the first step to not letting him pull us down into a spiral of playing small, underachieving, and getting slowed down by negative comments or negative thoughts in our own heads.

How can confirmation bias play into this? Well, remember we tend to look for and focus on evidence that reinforces what we already believe.

So, if you believe that:1. Most people are good, decent, and mean well 2. You know your stuff and are truly trying to help people the best you can

…if you get a troll writing a mean comment on your YouTube video, you may think…

“Wow, that troll must really have some pain in his life. I feel empathy for him, but I am not going to take his negative comment personally. I’m doing my thang and helping as many as I can!”

By contrast, say that you believe that:1. Most people are selfish and don’t really like you

2. You aren’t good enough to be a thought leader in your business space

…if you get a troll writing a mean comment on your YouTube video, you may think…

“See, this proves it. I suck. I am not good enough and everyone knows it. How stupid of me to think that people would like and accept me. Maybe I should just shut myself off...or at least, let me think about this and let it weigh me down for the next 6 months…”

The exact same thing can happen to people, but depending on what beliefs you already hold about yourself and others, your interpretation and reaction will be completely different.

Laura’s Advice Applying Confirmation Bias

  • Recognize our natural, human tendency to seek out and remember evidence that supports what we already believe and use it to our advantage!
  • Make sure that confirmation bias works in your favor to help your own business grow and to help make an impact with more people.
  • You cannot help others letting the evil ISM and confirmation bias work against you!

Great Quotes

  • "If you put a book out there new opportunities that you never could have predicted will just come right at you." - Laura Petersen
  • "The increase in exposure and opportunities is well worth the effort." - Laura Petersen
  • "Recognize that our natural human tendency is to seek out and remember evidence that supports what we already believe." - Laura Petersen
  • "Make sure that confirmation bias works in your favor to help your own business grow and to help you make more of an impact with other people too." - Laura Petersen

Take Action Now!

  1. The Speaker's Secret Gig List

More psychology hacks, writing tips, and book launching strategy at CopyThatPops.com

Feb 26 2019

10mins

Play

Rank #18: 205: 5 TikTok Tips Applying Psychology and Copy Writing Strategy [Plus How My Video Got 47,000 Views Quickly]

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This show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense.

In this solo episode with just me -- no interview today -- we’ll cover:

1. What is TikTok and just how crazy big is it already?2. My personal experience with it and how I got a video to over 47,000 views at the time of recording this (about 3 weeks...nearly 25,000 views within 48 hours)3. 5 TikTok Tips ...plus 1 bonus advanced tip if you stick until the end! ...and a bonus custom resource to help in your video planning!

So...

1. WHAT IS TIKTOK?

According to TikTok’s website:“TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.”

What do they mean by “short-form video”?60 seconds or less (often just 12 to 15 seconds).

How do they “inspire creativity and bring joy”?

Here are just a few of the things you can do, at the time of this writing, inside the TikTok app:

- overlay a huge selection of songs - add visual effects before or after shooting - save a draft (to finish and post later)- turn on a countdown before filming starts- create a “duet” with or “reaction” to another user (play your videos side-by-side)- select a video cover (so you decide the short preview that others see)- upload images to play as a slideshow- and more!

A few stats:• TikTok has over 500 million active users, behind only Whatsapp, Facebook, Facebook Messenger, WeChat, and Instagram (according to Datareportal, 2019)• TikTok is 2nd most downloaded app in the world (as of early 2020)

2. MY EXPERIENCE WITH IT + MINI-VIRAL VIDEO

I first downloaded the app, then called Musically, sometime in 2019 and posted my first video on November 1, 2019 -- it’s a video of 6-week-old Baby Evren in a Superman onesie that we had gotten for Halloween with the Wonder Woman theme song playing in the background. I played with some special effects like slow motion and adding some hears on the screen, even black and white video change up for a few seconds.

I had no idea what I was doing but just wanted to play with the tools a bit and see. As I record this, that first video has 100 views. Definitely not going viral.

Flash forward to January of 2020 and I started to play with the app more, but this time not only as a creator but also as a consumer. I wanted to see what was working and what caught my attention.

I put in some hours while the baby napped or I was waiting for the coffee to brew and took notice of the videos I wanted to scroll and see more of.

That's when I made a video on January 28th, 2020 based on a "Get to Know Me" video trend. It's only aout 12 seconds long. You put up three things on the screen that are false, slap them off, and reveal the truth. I did this with the theme of what it costs to publish your book on Amazon, revealing that it costs $0 and Amazon only makes money when you make money.

This video has over 47,000 views as I publish this podcast just 3 weeks later.

3. BEST 5 TIKTOK TIPS

1. Hashtags matter but don’t bother with the #foryoupage or #fyp hashtag...everyone is using that and it doesn’t give the algorithm more info about what your video is and who will love to watch it.

2. Jump on a trend with your own take using music and ‘theme’ of video

3. Write in just a few words what video is about, add it as text on the video, and make that bit of the video with text as the ‘preview’ so people can see what the video is about just from seeing the video thumbnail as they scroll

4. People are on it to be entertained in a happy, light-hearted way -- fast. Get right to the point. Don’t introduce yourself, re-say things you already typed in the description, or share unnecessary details. People will scroll past you if you don’t hook them in the first 3 seconds.

5. Add subtitles on video or even some text context so people can follow along even if their audio is off or really low

BONUS PRO TIP

- Take a well-performing video on TikTok and run it as an ad on Facebook, Instagram, or other spots. I'm doing this now and it's working well so far!

BONUS RESOURCE

- I created this TikTok Video Planning Notebook to help you keep track of trending themes, hashtags, and ideas for your content creation on TikTok! It’s 8.5”x11” and large print for plenty of space to journal out your video ideas! Check it out and let me know feedback if it works for you. : )

------------

What else is working for you on TikTok? Let me know. And connect with me on TikTok at LaptopLaura!

 

Take Action Now on Your Bestselling Book!

  1. TRAINING on hitting Amazon bestseller [free]
  2. COMMUNITY of new and growing nonfiction authors! [free]
  3. ACCELERATOR: Write a great book & hit bestseller! [not free ;)]

To access full show notes click here.

Feb 20 2020

15mins

Play

Rank #19: 148: Grow Your Audience, Get Booked on More Podcasts, and How to Make $240,000 an Interview with Kelly Glover

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$240,000 in one interview? How is that possible? Kelly Glover stops by for a private VIP chat with my bestselling author client Larry Roberts and me to reveal: • how to make a lot of money from podcasts as a host and as a guest • how to grow your audience for your brand and business • the exact steps to take to find ideal shows to pitch yourself to be on

It's all about understanding the psychology of what the host wants.

A Few Highlights and Mentions:- Where in the world did I record this intro and outro? [Hint: "Puzzling World" in the Southern Hemisphere where Lord of the Rings was famously filmed all around!] - Larry dreams about living in New Zealand (...but I have not seen a Banana Tree yet) :-P - Rob Walch on Copy That Pops: Episode 127: Insider Writing & Growth Tips for Podcasters from a Podcast Pro Rob Walch - Kelly's idea to ask for $8 or $9 / month on Patreon to quickly monetize a podcast - Chat bot usage to grow your podcast - Are CPMs the only want to make money from podcasts? - How to make $240,000 on a podcast episode. - Do you have to have a podcast at all? (The answer may surprise you) - ‘I have a book or something you want to get on more podcasts’…how do I find the best shows to get on? - Course for how to book yourself as a podcast (Get $50 off her new course with promo code LAURA here: PodcastGuestKit.com) - Should you have a  1-sheet? - What is a press page? (See mine here CopyThatPops.com/media) - Schedule Once - Calendly - Joe Pardo article: “Yes, I Charge My Podcast Guests.” — A Honest and Open Letter. - Podcast Movement (and Podcast Cruise) - Allison Melody, host of the popular Food Heals Podcast - Is it rude to ask a host about their download numbers?

Our Guest

Kelly Glover is an award-winning podcast producer with 17-years experience in media, radio, and entertainment. She started out as a red-carpet celebrity interviewer in Hollywood and earned her broadcasting stripes as a syndicated radio host before launching podcast booking agency, The Talent Squad.

As a podcast talent booker based in New York, Kelly books high-profile guests across multiple podcasts and liaises with publicists, PR agencies, managers, agents, producers, and show executives on a daily basis to land fascinating guests for shows including Spartan Up! (Joe De Sena), Table Manners (Jessie Ware), and Taste of Taylor (Taylor Strecker).

Kelly also oversees the guest expert division of The Talent Squad podcast agency and manages the Los Angeles team of guest bookers.

Kelly is a graduate of Ohio University, and The Australian Film Television and Radio School (Commercial Radio Broadcasting). She is an award-winning podcast producer and super pro when it comes to getting booked on top podcasts. Get $50 off her new course with promo code LAURA here: PodcastGuestKit.com

Great Quotes
  • “I don’t think people turn away after one bad crappy episode.” - Kelly Glover
  • “If I never met Laura, I’d never be a #1 bestselling author.” - Larry Roberts
  • “I want chocolate with my brussel sprouts.” - Kelly Glover
  • “Going on other podcasts is a warm introduction.” - Kelly Glover
  • “If you think an audience is going to find you, it’s not going to happen. You have to put the work in and it is work.” - Kelly Glover
  • “It’s time, it’s effort, and it’s strategy. Plus experimentation.” - Kelly Glover
  • “You do the same, you get the same. If you want to make change, you’ve got to change.” - Kelly Glover
Take Action Now!
  1. Free TRAINING on Hitting Amazon Best Seller!
  2. Free COMMUNITY to Collab with as you Write Your Best Seller!
  3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller!
  4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

 

MORE

Watch the full interview as a video (including Kelly Glover's custom feedback on our podcast 1-sheeters) back on the full shownotes for this episode

Oct 31 2018

1hr 4mins

Play

Rank #20: 204: Get Paid to Write: 101 Sites That Pay You $50-$3000 Per Blog Post - Quick Copy Tip

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This show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power of the written word...and applying psychology while they’re at it!...

But many people ask me how to make money as a freelance writer...how to get started....or how to make some money on the side with their writing as they grow other businesses...

And I actually have a great interview with an expert on that coming up in episode 207 with Kimberlee Leonard.

But today for a quick copy tip -- recording as Baby Evren takes a power nap -- I wanted to share what I just learned about recently…

How to get paid to write blog articles

...a great spot that aggregates places willing to pay per blog article or per word in an article that looks really promising.

Step 1: go to https://moneypantry.com

Step 2: in the search bar, type in “Get Paid to Write”

Step 3: When you do that, a few blog articles will show up, but the one that caught my eye is titled: “Get Paid to Write: 101 Sites That Pay You $50-$3000 per Blog Post” - click on that one

Step 4: Scroll through the industries and content types that places are looking for and dive deeper into the ones that work for you.

A few topics:- vacation and travel- inspirational true stories- short stories- politics, news, entertainment- jokes!- education- religion- parenting- lifestyle- business & money

Step 5:Write and earn money!

And/or hire someone for a low price on Upwork.com and make money in splitting the difference. For example, say you pay someone $100 to write an article that you make $350 for. You keep $250 for project managing and reviewing the article. Not bad!

Ping me on social media @LaptopLaura (that’s my handle on FB, TW, IG, and TT) if you try this or find this episode helpful!

Make sure you’re subscribed to this show on your podcast player so you never miss a way to write copy that pops!

 

Take Action Now on Your Bestselling Book!
  1. TRAINING on hitting Amazon bestseller [free]
  2. COMMUNITY of new and growing nonfiction authors! [free]
  3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

Click here to access full show notes.

Feb 06 2020

5mins

Play