Cover image of Let's talk branding

Let's talk branding

Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve ... Read more

Ranked #1

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LTB S2 014 Camille Baldwin - Launching brands at Gin Lane

LTB S2 014 Camille Baldwin - Launching brands at Gin Lane

“Brands, Put your money where your mouth is.”In this episode I talk with Camille Baldwin. Camille is a really interestin... Read more

16 Jan 2019

52mins

Ranked #2

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Jenni Romaniuk: Building Distinctive Brands

Jenni Romaniuk: Building Distinctive Brands

Bio: International Director of the world-famous Ehrenberg-Bass Institute and author of Building Distinctive Brand Assets... Read more

21 Jul 2019

47mins

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Ranked #3

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LTB S2 002 Armin Vit, founder of Brand New and design spectator.

LTB S2 002 Armin Vit, founder of Brand New and design spectator.

A Brand New worldIn this episode I talk with Armin Vit. Armin is the founder of the Brand New blog, one of thé design bl... Read more

18 Jun 2018

45mins

Ranked #4

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Eli Altman - Brand naming

Eli Altman - Brand naming

We talk about:Eli's studio: a hundred monkeysNaming mistakesThe importance of naming for logo designHow to protect your ... Read more

18 Mar 2019

58mins

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Ranked #5

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Stef Hamerlinck - Mistakes in brand strategy

Stef Hamerlinck - Mistakes in brand strategy

In this solo episode, I walk you through some of the biggest mistakes I've made or see other people make in brand strate... Read more

16 Dec 2019

26mins

Ranked #6

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Stef Hamerlinck - How to learn brand strategy

Stef Hamerlinck - How to learn brand strategy

We talk about :The four levels of learning: Read - Process - Play - DoBook list herePodcast list herePodcast about resta... Read more

25 Nov 2019

28mins

Ranked #7

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Stef Hamerlinck - Branding vs. brand

Stef Hamerlinck - Branding vs. brand

Here's the definition: Branding is the deliberate, continuous process of developing observable, distinctive, assets asso... Read more

9 Mar 2020

32mins

Ranked #8

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JP Hanson - From business to brand strategy

JP Hanson - From business to brand strategy

JP Hanson is the chief executive for international consultancy Rouser, a globally recognized authority on business and m... Read more

4 Nov 2019

1hr 2mins

Ranked #9

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LTB S2 003 Steve Wolf - Inspired by the past, shaping the future.

LTB S2 003 Steve Wolf - Inspired by the past, shaping the future.

Inspired by the past, shaping the future.In this episode I talk with Steve Wolf, he's one of my biggest design heroes so... Read more

25 Jun 2018

43mins

Ranked #10

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Jasmine Bina - Brands with a story

Jasmine Bina - Brands with a story

Here's what we talked about:The concept bureauHow writing about brand strategy can help you attract the right clientsJas... Read more

27 Sep 2019

1hr

Ranked #11

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Byron Sharp - How Brands Grow

Byron Sharp - How Brands Grow

We talk about:Byron’s book: How Brands GrowIf it’s not about positioning, then what should you be doing as a strategist?... Read more

11 Aug 2019

42mins

Ranked #12

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LTB 009 Jason Halstead: the Brand Spectrum, positioning a brand and rebranding.

LTB 009 Jason Halstead: the Brand Spectrum, positioning a brand and rebranding.

For |blanc| who |blanc| we are the only |blanc| that |blanc| unlike |blanc| we |blanc| In this episode I talk with Jason... Read more

13 Apr 2018

1hr 5mins

Ranked #13

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Mackey Saturday: Crafting Visual Identities

Mackey Saturday: Crafting Visual Identities

SHOW NOTESIn this episode I talk with Mackey Saturday, he created some iconic visual identities such as Instagram, Oculu... Read more

3 Jun 2019

50mins

Ranked #14

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The value of brand strategy

The value of brand strategy

We talk about:You can find the full blog post with definitions here.The value of brand strategyMark Pollard's definiton:... Read more

6 Apr 2020

31mins

Ranked #15

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LTB 010 The ten most valuable branding lessons from this season

LTB 010 The ten most valuable branding lessons from this season

In this episode I take a look back at all the valuable insights I got from the podcast guests.It was such an honor and i... Read more

11 May 2018

16mins

Ranked #16

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Peter Van Praet - Building a brand

Peter Van Praet - Building a brand

In this episode, I talk with a former client and entrepreneur Peter Van Praet. Peter founded 'Bavet', a successful fast-... Read more

2 Sep 2019

46mins

Ranked #17

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Michael Johnson - Branding with purpose

Michael Johnson - Branding with purpose

In this episode I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in ... Read more

14 Apr 2019

59mins

Ranked #18

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LTB S2 001 Alex Antolino: creative director at Typeform. Creating human brands.

LTB S2 001 Alex Antolino: creative director at Typeform. Creating human brands.

Creating human tech brands In this episode I talk with Alex Antolino. He is the creative director at Typeform. We talk a... Read more

9 Jun 2018

46mins

Ranked #19

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LTB 003 Kristoffer Fink Parup, Senior Brand Strategist at Pearlfisher.

LTB 003 Kristoffer Fink Parup, Senior Brand Strategist at Pearlfisher.

Brand strategy and uncovering the Human truth with Kristoffer Fink ParupHey guys! In this third podcast I talk with Kris... Read more

16 Feb 2018

45mins

Ranked #20

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Michael Brenner - Content marketing

Michael Brenner - Content marketing

Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider... Read more

28 Oct 2019

57mins

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