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Social Media for Small Business

Social media tips, news, interviews and how-tos for small business. Your hosts are HerBusiness Community Director, Suzi Dafnis and Cat Matson of catmatson.com.

Weekly hand curated podcast episodes for learning

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The best episodes ranked using user listens.

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Visual Social Marketing for Dummies

Krista Neher, author of Visual Social Marketing speaks about why visual social media has emerged as a powerful marketing tool, what makes effective visual posts and the challenges that visual marketing can overcome. Shownotes can be found at www.abn.org.au/smsb/visualsocial

46mins

4 May 2014

Rank #1

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Social Media in Tough Environments

There are many business types that social media is 'obviously' perfectly suited for. But what about industries that are less interesting and those that deal with confronting issues the public doesn;t like to talk about? Damon Klotz of Spur Projects is our guest today and talks about how, despite small budgets and limited resources, he's successfully used social media to generate awareness, conversation and action in very tough environments.

35mins

18 May 2014

Rank #2

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Social Media and the Face Behind the Brand

Digital is more than just a marketing channel. In this week’s episode of the Social Media for Small Business podcast, Suzi Dafnis and Car Matson talk with Holly Tattersall – the founder and CEO of Women In Digital and Digital Talent Co, two digital recruitment agencies that help match clients and companies that understand the value of digital – about unlocking the full potential of the digital medium.


41mins

31 Oct 2016

Rank #3

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How to generate leads with LinkedIn

40mins

3 Oct 2016

Rank #4

Most Popular Podcasts

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Storyboard: A Visual Storytelling App for Small Business

Storyboard is a new social media app that matches your photos and videos to the places you visit -- creating a more engaging story than you could get from Facebook, Snapchat, or blogging alone. In this episode of the Social Media for Small Business, Suzi Dafnis and Cat Matson interview Darren Tonkin, the creator and director of Storyboard, about how small businesses can use the app to create more quality interactions between customers and their brand. Listen in to find out more about: Why Darren created Storyboard How Storyboard communicates who, what, where, when, why, and how Getting people from your social media networks to Storyboard Why visual storytelling is so important for small businesses

35mins

19 Sep 2016

Rank #5

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A Quick Guide to Video Marketing for Small Business

Videos are becoming an increasingly important tool for small businesses. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson interview social media strategist and coach Rachel McLean about why small businesses need high-quality, well-targeted videos, and how to get most from your video content. Listen in to find out more about: Where video fits in a social media content cycle, Using selfie sticks, and other technical tricks for recording high quality videos yourself. Pros and cons of professional vs. DIY videos, Learning from your competition, Why a call to action is so important, and how to use one in your videos.

45mins

5 Sep 2016

Rank #6

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Facebook Advertising Tips for Small Business

Loren Bartley of Impactiv8.com.au joins Cat and Suzi as they talk about the power of Facebook advertising for small business. We look at why small businesses should consider using Facebook advertising in their marketing mix, the three steps to really effective Facebook advertising and why it starts with building an audience, what kind of budget you need to get started (it’s not as much as you think) and ways to measure the effectiveness of your Facebook ads campaigns. Plus tips and updates from the social media world to help you make the most of social media in your business.

42mins

18 Jul 2016

Rank #7

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Snapchat - An Introduction for Small Business

You've no doubt heard the buzz about Snapchat. But, before you launch into yet another social media platform, we introduce you to Snapchat, who's using it, what it's good for an how it may work as one of your marketing vehicles. We interview Jo Scard of agency Fifty Acres. Plus what s in the news (LinkedIn is bought by Microsoft) and some great resources for your small business.

43mins

4 Jul 2016

Rank #8

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How to grow a huge following on Instagram

Nathan Chan, owner of Foundr magazine, has built a following of almost 1million instagram followers using a simple strategy of matching his messaging to his market and posting inspiring quotes that his audience loves and resonates with. In this episode he speaks to Cat and Suzi about the must-dos if you want to use Instagram to grow a following and to cross promote your products and services.

42mins

5 Jun 2016

Rank #9

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How Bee One Third Uses Instagram to Educate and Foster Engagement

Jack Stone is the co-founder of Bee One Third (named for the fact that one-third of the world’s food is pollenated by bees), a Brisbane-based business that works to educate locals about the role that honeybees play in pollination and how to increase their numbers. To help shift the negative stigma against bees, the company installs rooftops hives, re-homes wild swarms and colonies, produces absolutely delicious raw organic honey, and more. In this week’s episode of Social Media for Small Business, Cat Matson and Suzi Dafnis interview Jack about how he uses Instagram to foster engagement and excitement in Bee One Third’s audience.

39mins

8 May 2016

Rank #10

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How to Use Your Blog to Connect with Your Community

We speak with Jaclyn Carlson of Blog Society about how to useyour blog to connect with your community. How long does it take tobuild sufficient critical mass (or a community big enough) thatmakes this kind of business model viable? Plus news and views withCat Matson and Suzi Dafnis

34mins

24 Apr 2016

Rank #11

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The Facebook features small businesses need to know in 2016

Ben Bradshaw, CEO of SponsoredLinX is our guest. We talk about the Facebook features small businesses need to know in 2016. There's some great new ones you will want to know about. Plus, the importance of a content plan and a focus on three things - traffic, conversion and retention are key to your social media success.

37mins

14 Feb 2016

Rank #12

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How to Influence on Instagram

Tara Kingi, Director at The Exposure Co is our guest. We talk about Influencer Marketing and how small businesses can make the most of Instragram. Includes great tips and tools for maximising your impact on Instagram.

42mins

20 Dec 2015

Rank #13

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Secrets to Attention-Grabbing Social Media Posts

We talk with Belinda Weaver of Copywrite Matters about the secrets to attention-grabbing social media posts and we ask her about video streaming with Periscope. We look at social media copy dos and don'ts and the words to use to get the most shares on social media.

45mins

1 Nov 2015

Rank #14

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No Content Without Conversion

Michelle Falzon of We Are Content speaks to us about we shouldn’t post anything on social media without a clear conversion strategy and why it's important to begin with the end in mind. Plus we look at the importance of really understanding (and speaking to) your ideal client with every communication.

28mins

11 Oct 2015

Rank #15

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Effective ways to use Hashtags

Phoebe Vertigan, Campaign Manager at Thirst Creative, a full-service marketing, design and digital agency based in Melbourne.  We are talking about how to use hashtags! How do you come up with the right hashtags - the ones that connect you with your perfect audience, what are they good for and common hashtag mistakes.

41mins

30 Aug 2015

Rank #16

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Adding Value to Online Communities

Daniel Clark is a master of business-to-business marketing and community building via social media. His expertise comes from years of IT and business experience as well as co-founding multiple websites, his most recent project being Townske.com. In this episode we talka bout how to use social media to connect business to business and hwo to build communities online.

38mins

5 Jul 2015

Rank #17

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Why Social Media Authenticity Matters

Nick Bowditch is the only person in Asia Pacific to have worked at both Facebook and Twitter and the only person in the world to do marketing for both companies. His expertise extends to small businesses as well – not only did he work in small business marketing for both social media platforms but also started and sold three of his own tech startups. In this episode he speaks to us about why being authentic on social media, matters.

43mins

21 Jun 2015

Rank #18

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Facebook - The new 'state of play' for small business.

Facebook was a fantastic tool for small business marketing. Now, it feels really tough. What is the 'real' state of play for using Facebook as a business in 2015? Loren Bartley of Impactiv8 is our guest. Listen to learn why Facebook is still where it's at in social media for small businesses. Plus the trends out of Social Media Marketing World 2015.

42mins

26 Apr 2015

Rank #19

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The Power of Podcasting

Today you’re listening to this podcast, but should you be starting your very own? Trevor Young of the Reputation Revolution podcast is our guest. We talk about easy ways to produce a podcast and why it's a secret weapon your small business could be using right now to build relationships with new and existing customers.

39mins

27 Jan 2015

Rank #20