Cover image of The Busy Creator Podcast with Prescott Perez-Fox

The Busy Creator Podcast with Prescott Perez-Fox

Conversations on creative culture, workflow, and productivity. The Busy Creator is for you, the creative professional working in arts, design, and media. You’ll hear direct from industry pros and learn the tools, techniques, and habits they’re using in their practice. We discuss strategies and pro tips you can use to be your most creative, productive self and excel in business.Past guests include designer and entrepreneur Armin Vit, design firm owner and professor Debbie Millman, Pentagram Partner Michael Bierut, author/speaker Todd Henry, and writer Jeff Goins, to name a few.

Weekly hand curated podcast episodes for learning

Popular episodes

All episodes

The best episodes ranked using user listens.

Podcast cover

Business Lessons for Creative Entrepreneurs & How to Launch an Online Community with Designer, Writer, and Podcaster Kathleen Shannon

Kathleen Shannon (@AndKathleen) is a graphic designer and brand strategist, and co-founder of Being Boss, a podcast and community for creative entrepreneurs. Kathleen began as a staff art director, but learned entrepreneurial habits working on her side projects and blogging. She's now seeking to become a media mogul and serve the creative community. In this conversation, we discuss the origins of Being Boss, how Kathleen learned systematic behaviour and stays organised, and the common mindsets of creative entrepreneurs. Catch up with Kathleen on the Being Boss website or that of her agency, Braid Creative. Download The Busy Creator Podcast, episode 95 (MP3, 52:24, 25.3 MB) Download The Busy Creator Podcast, episode 95 (OGG, 52:24, 24.4 MB) Subscribe to Get New Episodes Subscribe to The Busy Creator Podcast on iTunes | on Google Play Music | on Android | on iHeart Sponsor Freedcamp, the best free online project management software Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless. Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com Show Notes & Links Prescott had a classmate named Kathleen, who went by Kate. Her mother, also Kathleen, went by Cassie. Kathleen was almost named “Cinco”, born May 5 Prescott is born May 6, making the two both Tauruses Kathleen describes herself as a “truth seeker & dream (job) chaser. Tea drinker & good food eater. Risk taker, magic maker & booty shaker.” AndKathleen.com, Kathleen’s personal site and retired blog “Creative Horcruxes”, websites and projects where we divide our passions, time, and attention Kathleen co-owns Braid Creative with her sister Tara Braid Creative is “Branding and business visioning agency for creative entrepreneurs” The Being Boss podcast started in 2014 as a way for Kathleen to “grow the top of her funnel” Emily Thompson (@EmilyM_Thompson), Kathleen’s partner in Being Boss Prescott kept hearing about “your audience”, which sparked him to start The Busy Creator Prescott admits that Being Boss is “ahead” of The Busy Creator in terms of spawning multiple forms (books, events, community classes, etc.) "Show notes are a great way to increase search engine optimization." —Kathleen Shannon Tweet This The aim is transform Being Boss from a podcast into “multimedia conglomerate” Chelsea Handler, Kathleen’s hero for hosting a tv show Kathleen & Emily recently submitted a book for publishing (due out Spring 2018) FreshBooks was a sponsor of Being Boss almost since the beginning, because they align Being Boss Facebook Group, 17,000+ members strong, has grown almost beyond control "How you feel at work affects how you feel at home, and vice versa." —Kathleen Shannon Tweet This "We didn't want to sully the waters with money." —Kathleen Shannon Tweet This The Being Boss Clubhouse is a year-long community learning course with coaching, and more. Will Hudson, early guest on The Busy Creator, ep. 12 It’s Nice That and its sister agency, Anyways Armin Vit and Bryony Gomez-Palacio have both been on TBC, separately, eps. 3 & 84 Brand New Conference, Brand New Blog Kathleen started writing on LiveJournal in 1999 Kathleen worked as an Art Director for advertising while blogging at home The Etsy–Pinterest Boom Kathleen attracted freelance design projects from posting her wedding invitations "First, you have to be dedicated to your craft." —Kathleen Shannon Tweet This 10,000 hours “Fit of Entrepreneurial Passion”, as described by Michael Gerber "Nothing kills creativity like desperation." —Kathleen Shannon Tweet This Kathleen learned Project Management skills at her ad agency job Charlotte Hornets "You can only connect the dots looking backwards." —Steve Jobs Tweet This Steve Jobs addresses Standford class of 2004 2005 The Life-Changing Magic of Tidying Up by Marie Kondo on Amazon and on Audible Prescott’s grandfather collected his lifetime’s worth of business cards 9 Habits of Highly Creative People (free eBook) Kathleen & Emily met as internet blogging pals Emily pitched the idea of a podcast, along with responsibilities Kathleen is the editorial lead; Emily handles web and tech "I didn't know this thing would need its own bank account one day!" —Kathleen Shannon Tweet This 7 People are involved with the production of Being Boss, including an editorial assistant and an audio editor The E-Myth Revisited by Michael Gerber on Amazon and on Audible "Most people are still in their struggle. There's never a 'there'." —Kathleen Shannon Tweet This "Your goals mean shit if you feel like shit along the way." —Kathleen Shannon Tweet This Emily only uses list view in Asana; Kathleen only uses calendar Prescott prefers Kanban view, where that’s available Ramit Sethi Kaizen, continual gradual improvements over time Bird by Bird by Anne Lamott on Amazon and on Audible Rework by Jason Fried & David Heinemeier Hansson on Amazon and on Audible Daring Greatly by Brene Brown on Amazon and on Audible Martha Beck BeingBoss.club Kathleen Shannon on Twitter Kathleen Shannon on Facebook Kathleen Shannon on Instagram Braid Creative on Facebook Braid Creative on Pinterest Being Boss on Twitter Being Boss on Facebook Being Boss on Instagram Being Boss on iTunes Tools Being Boss Podcast Facebook Live FreshBooks Acuity Scheduling Asana CoSchedule Notebooks, Post-Its Evernote Google Docs Slack Techniques Ask your audience what they want, to create new content Put in your 10,000 hours before becoming an entrepreneur; become a “confident expert” Build a bridge before leaving your full-time job Aim to replace your income before taking that last leap Ask to be in client meetings; see the process up close Share your process as you’re in it — publish along the way Codify your methods, translate them to an e-course  Find a “business bestie” and have “Skype dates” Use your existing resources to bolster your side projects Create an org. chart to plan future expansion, duties Know every element of your business, and only outsource as needed When overwhelmed, write top 3 items on a Post-It Be a little more casual with your team when chatting on Slack Habits Drink Coffee and Tea every morning Broadcast on Facebook Live a few times a week Make decisions, whether they’re right or wrong Respect your future self (through systems) Have empathy for others and what they struggle with — it may be different from you Put everything in Google Calendar Work out first thing in the morning Try Audible.com Free for 30-Days Visit BusyCreatorBook.com for your free trial Get Daring Greatly by Brene Brown as a free audiobook 


31 Oct 2016

Rank #1

Podcast cover

The Busy Creator 48 w/guest Artist Eric Kass

Eric Kass (@funnel_erickass) is a Commercial Artist who has built a distinct solo practice across identity, graphic design, packaging design, and more. His practice — Funnel, the Fine Commercial Art Practice of Eric Kass — works with startups and artisanal food companies on developing all aspects of their brand story. Our conversation cover Eric’s definition of a commercial artist, how we works with clients, and his new side project. Catch up with Eric on his website, Funnel.tvShow Notes & Links Eric creates “heart-made craft brands” His practices reaches across naming, identity, packaging, point of sales, and more Graphic Design isn’t a great term; “graphic” is too specific, “design” is too broad Commercial Artist is a better description → art for sale Branding always appealed to Eric for its ability to craft a narrative, to appreciate details (typography, logo, etc.) Practice, a term usually applied to Medicine or Law, can also be applied to design (or Yoga) The name Funnel emerged from Eric’s experiences and observations, as well as a reflection of his design process Printed Ephemera by John Noel Claude Lewis On Amazon Ephemerotica.com — Curated Compendium of the Coveted / Authentic & Inspired Vintage Goods “Every company is now a media company.” —Seth Godin ← Click to Tweet Felix Sockwell, past podcast guest, has never used InDesign David Blatner & Anne-Marie Concepción joined me for The InDesign Episode of The Podcast Eric grew up on a farm where your work is pretty much overlapping with your “home” life Eric Kass on Twitter Eric Kass on Facebook Eric Kass on Instagram Eric Kass on Pinterest Eric Kass on linkedinTools


9 Mar 2015

Rank #2

Similar Podcasts

Podcast cover

The Busy Creator 50 w/John Lee Dumas & Kate Erickson

John Lee Dumas (@JohnLeeDumas) & Kate Erickson (@KateLErickson) are the duo behind Entrepreneur on Fire, a daily podcast about business, life, and success. Working closely and dedicating themselves to systematic behaviour, John and Kate have built a massively successful business around their podcasts and blogging community. This conversation discusses their individual workflows and systems, how they manage virtual assistants, and how working from home requires discipline and systems. Check out their podcasts, blogs, communities, and courses over at EntrepreneurOnFire.comShow Notes & Links John doesn’t consider himself a creative person. He doesn’t have a “design bone” in his body, but his mouth is creative. Kate worked in advertising and marketing on the accounts and project management side Systematic behaviour for John means “always tweaking” “Day one looks very different from today” —John Lee Dumas ← Click to Tweet John batches his interviews on Tuesday; 8 interviews in one day John edits a 40-minute show in about 5–7 minutes; 8 interviews in 90 minutes Lists posts seem to have the best responses for blog posts Customer Relationship Management (CRM) software allow you to keep everything in one place Kate understands how to “drop a diagram” and be analytical (especially in Infusionsoft) Kate uses Asana with her Virtual Assistants (VAs) John’s VAs were focused on his schedule and social media John & Kate struggled when working from the same desk, and now lead “separate work lives” John never found the groove when working in a cubical; this still powers his concentration when working from home The Fire Path, Kate’s training program and book from Entrepreneur on Fire The Fire Path by Kate Erickson On Amazon John Lee Dumas on Twitter Kate Erickson on Twitter Entrepreneur on Fire on Facebook John Lee Dumas on Instagram Kate Erickson on Instagram Entrepreneur on Fire on YouTubeTools Infusionsoft Entreport Constant Contact AsanaTechniques While recording, use colour-coded markers as flags for yourself when editing Listen to feedback and monitor social feedback and sharing Use “skeleton writing” to jot down bullet points. This avoids the “blank paper syndrome” Use Virtual Assistants (VAs) to extend your day-to-day capabilities Keep roles distinct for VAs; don’t keep people guessing about what their duties will be Before you hire a VA, spend one week writing down all your repetitive tasksHabits Keep a running list of ideas. Continually record inspiration for blog posts while reading, listening, watching. Skype with your co-worker rather than interrupt each other Take breaks throughout the day, especially if you work from home and don’t otherwise leave the house Build domestic distractions into your morning routine (so they don’t reappear during the day) Try Audible.com Free for 30-DaysVisit BusyCreatorBook.com for your free trial Get Podcast Launch by John Lee Dumas as a free audiobook


23 Mar 2015

Rank #3

Podcast cover

The Busy Creator 43 w/guest Bob Calvano

Bob Calvano (@bobcalvano) runs the digital media & design studio for A+E Networks, and oversees the development of mobile apps, websites, interfaces, and a variety of other design elements for A+E’s brands. This conversation discusses his origins in digital and traditional design work, how he manages a diverse team of designers and programmers, and the challenges of working in the always-changing business of television and entertainment.Show Notes & Links TV is the first screen; computers are the second screen; mobile is the third screen Bob describes himself thoroughly as a husband, father, son, brother, drummer, speaker, friend, designer … at different times “Proudly hyphenated” A+E, Lifetime, History, FYI — television networks under the A+E umbrella Basement storage racks Bob started as a fine artist & illustrator, later worked as an in-house designer for Panasonic An early business found Bob and his partner painting & airbrushing motorcycles, boats, etc. Oxygen Network R/GA, digital agency To move from creative agencies like media to less-creative agencies like pharma, banking, etc. The Narcissism of Minor Differences Bob’s team focuses on “digital execution” of many different projects “mobile-first” mentality for the websites “watch” apps for Android and iOS (for watching, not timepieces) XBOX 360 Roku AppleTV Amazon Fire TV “media agnostic” — problem-solving is more important than a particular execution “integrated branding” or “360 campaigns”, putting all the pieces together Erica Heinz, previous guest on The Busy Creator Podcast (episode 10) A+E’s studio is packed with “Product Designers” “It’s a designer-slash-developer world.” ← Click to Tweet Waterfall method, sort of outdated but still in use in many agencies/teams “A show idea could come from anywhere.” ← Click to Tweet Duck Dynasty, not-so-accidental smash hit Netflix Original Programming Amazon Original Programming Vimeo Original Programming A+E Studios, upcoming original content producers Forthcoming Apple Watch Responsive design vs. breakpoints Microsoft changes rendering engine for Outlook Vikings, on The History Channel The History Channel app for iOS No traffic department We did an entire episode about Project Management Application & Collaboration Software Vessel “T-Shaped People“, originally an IDEO termT-Shaped skillset “The Static Photoshop Comp is slowly becoming extinct.” ← Click to Tweet “Photoshop is a “mullet-shaped” tool; 90% of the users only use 10% of the features.” ← Click to Tweet Vijay Mathews was a previous guest on The Busy Creator Podcast (episode 32) Designers should have a background in Calculus (jeez, what a cranky bastard) Google Ventures design sprints Lifetime app for iOS Oxygen app for iOS A&E app for iOS All the networks have social media followings (too many to list, in fact)Tools Blank paper (for sketching during conversations) “watch” apps History Here app for iOS Jira by Atlassian Freedcamp (a free version of Basecamp) Trello SketchTechniques Use Agile framework for your design+development projects Use Scrum framework to keep teams together Kanban board to manage project stages Mine your own data Set up “teams of three”, where Art Directors work closely with a UX/UI designer and a developer Turn your Project Managers into Scrum Masters on a Product Team (same thing but on a different model) Use an all-digital workflow Hire T-Shaped People and encourage them to grow Present clickable prototypes rather than flat comps — it yields better results, even if it takes slightly longer Use transit time to prepare for, and recover from, the working day. Meditate or at least mentally plan. Habits Sketch during conversations; think out loud Capture and measure all possible statistics; use data & metrics to inform decisions Don’t base everything off data & metrics; trust your gut as designers  Keep your finger on the pulse of design & digital media by going to conferences, taking classes, subscribing to magazines, take field trips Wake up at 5:45 Eliminate Gluten & Dairy Take the stairs! If you’re a commuter, they’re always right there. On weekends, sleep as late as kids & dogs will allowTry Audible.com Free for 30-DaysVisit BusyCreatorBook.com for your free trial Get Scrum Essentials by Troy Dimes as a free audiobookGet The Episode Download The Busy Creator Podcast, episode 43(MP3, 1:08:05, 32.8 MB) Download The Busy Creator Podcast, episode 43(OGG, 1:08:05, 56.0 MB) Subscribe to The Busy Creator Podcast on iTunes Something to add? Leave a comment below to participate in the conversation.

1hr 7mins

2 Feb 2015

Rank #4

Most Popular Podcasts

Podcast cover

The Busy Creator 15 w/guest Todd Henry

The Busy Creator Podcast, episode 15 w/author, speaker, and creative consultant Todd Henry Todd Henry (@ToddHenry) is an author, speaker, workshop leader, and creative consultant who has written two books on practices observed in successful creative professionals, and tactics for being prolific, brilliant, and healthy. He regularly speaks and consults with companies about how to develop practices and systems for success. In addition, he’s been writing and podcasting since 2005 on his website,Accidental Creative. Read more about Todd on his personal site. For this particular discussion, we were slightly pressed for time, so to augment our chat, here is a video of Todd speakingat Creative Mornings in Cincinnati in November 2013.  Show Notes & Links The Accidental Creative by Todd Henry Die Empty by Todd Henry The Accidental Creative Podcast (iTunes, Stitcher) Prescott calls Todd “The Patron Saint of Creative Productivity” Todd calls himself an “Arms Dealer for the Creative Revolution” “We battle against uncertainty everyday.” Mitch Joel, “Embrace the Squiggle“ Todd started as a musician, “as successful as [one] can be without being successful.” “You can navigate to where you want to be from wherever you are.” Purpose Paralysis — being halted by the search for The Thing Rugby is a game of inches. Keep the ball; move forward one inch. Writing a book is simple, but it isn’t easy. Same with running a marathon. Focus is how you define the edges of your work. Relationships help you see the world through different lenses. Energy needs management; not just time. Stimuli are things that inform your creative process. Hours are the currency of productivity. Don’t make friends, launch friends. Your job is to make your boss’s job easier. Be resourceful. Todd’s rhythms change throughout the year with his children, or with his speaking calendar. By season, essentially. “The seeds of tomorrow’s brilliance are planted in the soil of today’s activity.” Todd’s next book will be released summer 2015Techniques Break down large, difficult tasks into smaller bits. e.g. “Take one pill.” Look for milestones on which to build motivation. Don’t start over every time. Establish problem statements for each challenge or project. Your mind is wired to solve problems, not broad concepts. Distill problems into The Big Three. The largest open loops in your life. Write those down so your mind can dwell on them. Avoid relationships of convenience or obligation. Instead, build a circle of trusted people to discuss inspiration, challenges. Develop a study plan which you can stick to. Work on unneccesary creating. Wake up early to chat with your circle. Look out for unclear definitions of work. Look out for unintentional stimuli (CNN, YouTube) Do not check your email in the middle of the night out of fear-of-being-out-of-the-loop. That’s just absurd. Let your rhythms serve you, not the other way aroundHabits Embrace the ebb and flow of productive seasons. Work on being F.R.E.S.H. (Focus, Relationships, Energy, Stimuli, Hours) Speak to your circle regularly Prune your obligations to preserve energy. Evaluate which tasks are effective, not just efficient Create habits of design, not default. Avoid the need for approval of others; listen to our own internal compass. Be ruthless about your time and energy; don’t let people chip away at your best hours.


21 Jul 2014

Rank #5

Podcast cover

B-SIDE: Planning A Modern WordPress Website, with guest Avery Swartz

Avery Swartz (@AverySwartz) joins Prescott to discuss the possibilities for the next version of BusyCreator.com. Together, the two discuss the capabilities of WordPress, best practices which Prescott is adopting (and should start), and the shortcomings of WordPress themes and plugins.

1hr 8mins

23 Oct 2016

Rank #6

Podcast cover

The Busy Creator 18 w/guest Debbie Millman

The Busy Creator Podcast, episode 18 with Design Firm President, Author, Podcast Host, and Professor Debbie Millman Debbie Millman (@DebbieMillman) is a design and branding industry impresario. She will, at any given moment, be involved in a multitude of projects and roles across the profession. For nearly 20 years, she’s been the President ofSterling Brands, a design and brand strategy firm based in New York, Los Angeles, and San Francisco. Since 2005, she’s hosted Design Matters, one of the most successful radio shows (now podcasts) about design and creativity. She also founded and chairs the Master’s in Branding course at theSchool of Visual Arts in New York, and has authored numerous books. In this episode, Debbie speaks about the structure and workflow of Sterling — now a corporate agency, how she stays energized across her many endeavors, and how she’s still working to overcome awkwardness in her life and career. We also get to hear the story of how Debbie and Prescott first met.   00:00 00:00  Show Notes & Links Prescott discovered Design Matters while working a crappy job working for a startup marketing firm. Helvetica, by Gary Hustwit Prescott is standing on the shoulders of giants with his podcast Debbie describes herself as a brand consultant, wannabe artist, and chair of the MFA Master’s in Branding at SVA Debbie and her partners at Sterling sold to the businessOmnicom in 2008 Sterling defines itself as a Brand Consultancy with three disciplines – Design, Strategy, and Innovation DeeDee Gordon runs Innovation from Los Angeles; Austin McGhie runs Strategy from San Francisco Sterling acquired Philippe Becker in San Francisco, joining that to their studio. Simon Lince is Sterling’s Chief Creative Officer in New York, with four Creative Directors under him. Same with Philippe Becker in SF. Sterling consciously went to the traditional advertising agency model, rather than a “bullpen” model, with lots of cross-disciplinary work. It was “less deliberate”. “Institutional knowledge” is important for growth within an agency. Helps to serve clients year-on-year. Design strategy entails asking questions: What is the brand? What is the criteria for success? What is the “whitespace” we want to uncover? Can we own that space? What is the dynamic for change within an organization? etc. “Common vocabulary does not always equate to common behavior.” “The only people that really like brand design changes are brand designers.” (joking/not joking) “Ambiguity is never seen positively.” (e.g., ambiguous emails) Package design is a “very specific language.” One must know the grammar of a language, but not necessarily all the dialects, which are learned on the job. Design Matters is a cultural force, whether Debbie thinks it or no. Cooper Hewitt National Design Award, 2011 Bill Drentell Tina Roth Eisenberg (@swissmiss), Swiss Miss Maria Popova (@Brainpicker), Brainpickings Debbie does “an exhausting amount of research” for Design Matters interviews 20-50 pages of notes for each guest, reduced to 5 pages of questions Lining Up a Shot Design Matters on SoundCloud “I don’t even know that I was a fully formed human being when I was 30.” All The Wrong People Have Self-Esteem by Laurie Roselwald Adult Onset Awkward “Getting your first job out of college is like starting kindergarten all over.” “We are what we repeatedly do. Excellent, then, is not an act but a habit.” –Aristotle Babson College Omnicom University Nancy Kane, from Harvard Business School Information Recreation Design Observer Brand New (and all the UnderConsideration blogs) Design*Sponge HOW and Print The New York Times CNN The Wall St. Journal The New Yorker Vogue Harper’s Bazaar Scientific American / SciAm Mind on airplanes, where it’s quiet(?) “Multitasking is the enemy of focused creativity” Debbie is now ashamed of her past pride as a multi-tasker “When the going gets tough, we go to Facebook.” Multi-tasking is usually “rapid-switching” Lisa Grant, Debbie’s better half at Sterling J’aime Cohen, original SVA dir. of operations Mark Dudlik, current SVA partner in crime Curtis Fox, producer for Design Matters Energy management is more important than time management.Tools SWOT analysis for brands Facebook (the default distraction; internet background noise) Twitter Instagram To-do lists (for things with deadlines)Techniques Copy the habits of small studios and create “in-house studios” within the larger agency Allow strong personality to exist and thrive in a company; build a culture as such Prepare strategy and challenges during proposal/pitch stage. Don’t wait until you’ve won it. Want something done? Ask a busy person — they have less time to procrastinate. Learn what you’re good at. Production/details? Coming up with ideas?Habits Celebrate small victories, such as winning a new project or client Sleep a lot. 8 hours at least. Eat better. (better than soda, candy, cigarettes, that is.) Read constantly.


11 Aug 2014

Rank #7

Podcast cover

The Busy Creator 54, The Art of Work w/Jeff Goins

Jeff Goins (@JeffGoins) is the author of a new book titled The Art of Work. In researching the book, Jeff has realised that the subject is bigger than a book, and has already moved into creating a movement, branching out to online communities and training to help people find their calling at work and in life. Our conversation discusses the origins of the The Art of Work, the trouble creative pros face at work, and some of his writing methodologies. Catch up with Jeff on his many social media platforms or via website, GoinsWriter.com. The Art of Work is available now in print and digital formats (Kindle, ePub, PDF) and will be available soon as an audiobook. Check out ArtOfWorkBook.com for all info.  Show Notes & Links Your life’s work, a huge topic “I didn’t try to talk about [your life’s work] with authority, I just tried to talk about it with curiosity.” —Jeff Goins Tweet This Jeff is now a full-time entrepreneur and writer The Art of War by Sun Tzu On Amazon and On Audible The War of Art by Steven Pressfield On Amazon and On Audible The Pleasures and Sorrows of Work by Alain de Botton On Amazon and On Audible Todd Henry, author, speaker, and past guest on The Busy Creator Podcast Writers writing about writing, aka meta-work Many creatives and artists are approaching their work the wrong way — it’s not all about passion “Vocation is the place where our deep gladness meets the world’s deep need.” —Frederick Buechner Tweet This “You can only connect the dots looking backwards.” —Steve Jobs Tweet This “You’ve got to do some dot-collecting before you can do some dot-connecting.” —Lindsay Katt Tweet This “What if hidden in your difficulties are opportunities?” —Jeff Goins Tweet This “Before I can tell my life what I want to do with it, I need to listen to my life telling me who I am.” —Parker Palmer Tweet This Jeff studied Spanish and worked as a musician before becoming a marketing copywriter within a non-profit (naturally.) Prescott hates the phrase “side hustle” 87% of the world’s workers are disengaged from work, according to Gallup Making money from blogs first seemed to Jeff like “catching a Unicorn” TribeWriters, Jeff’s first course which grew from his first eBook Forbes predicts “by 2020 over 50% of the US Workforce will be freelance” Jeff tries to [only] write 500 words per day, but consistently Jeff Goins on Twitter Jeff Goins on Facebook Jeff Goins on Instagram The Portfolio Life w/Jeff Goins on SoundCloud Jeff Goins on YouTubeTools Notebooks EvernoteTechniques Listen to your life, look for themes and threads Don’t “take a leap”, instead “build a bridge” to your next role or job Do an “internal pivot”, find a new scope of work in your current organisation or help create a new department Change the way you’re approaching today’s work in preparation for what’s to come Listen to your body (pain, rashes, etc.) Use teaching to make an impact, connect with community Use the Three-Bucket Method (Notes/Ideas, Drafts, Edits) to write a book Use the Five-Draft Method to go from manuscript to completed workHabits Take your ideas “up” rather than kvetching to co-workers who can’t make changes Use your “byproducts” — your blog posts and speeches can become a book if the ideas are soundTry Audible.com Free for 30-DaysVisit BusyCreatorBook.com for your free trial Get You Are A Writer (So Start Acting Like One) by Jeff Goins as a free audiobookGet The Episode Download The Busy Creator Podcast, episode 54 (MP3, 28:45, 14 MB) Download The Busy Creator Podcast, episode 54 (OGG, 28:45, 25.4 MB)  Subscribe to Get New Episodes Subscribe to The Busy Creator Podcast on iTunes


20 Apr 2015

Rank #8

Podcast cover

The Busy Creator 46 w/guest Lindsay Katt

Lindsay Katt (@LindsayKatt) is a multi-faceted artist & musician based in New York. Her musical work spans several genres across the pop & rock sectors, in addition to work for television and film. Our discussion meanders a bit on the nature of art, cycles and seasons of creative work, the songwriting process — if there is one — and how creative pros can possibly keep up with today’s wacky world of social media. Keep up with Lindsay via her many social media outlets, or on her website, Lindsay Katt Music  Show Notes & Links Lindsay Katt’s website describes her as an Artist, Musician, Painter, Thinker, Tinkerer, Hugger, Dreamer, Lover, Maker … Still Deciding, and Ever Changing. Lindsay wants to “do all the things” She’s also a producer, director, merry-maker “Really well-done DIY is learning how to hire people more talented than you” ← Click to Tweet Art-shame culture; thinking “art isn’t a real job” Lindsay worked three different day-jobs to pay her way through school (studying psychology & pre-med) Lindsay was home-schooled on forty acres in Montana; learned arts and culture at home Lindsay was “fired” by her piano teacher, but resumed playing as a rebellious teen Studies show that during middle school you don’t learn anything Deliberate Practice There are seasons of creative flow “It’s takes some dot-collecting before you can do any dot-connecting.” ← Click to Tweet The Nature of Rest The Avant Gardener, forthcoming project from Lindsay Katt, produced by Yakov “Why do we have soundtracks to movies, but not filmtracks to albums?” ← Click to Tweet Dark Side of The Rainbow: Pink Floyd’s Dark Side of The Moon played over The Wizard of Oz (which allegedly helped break up Pink Floyd) Beyoncé “Art is how we decorate our space; music is how we decorate our time.” attr. aclayhutchings on Reddit Post-It Pitching, as they do in Hollywood (e.g. Alien = Jaws in Space) Product Hunt (e.g. Tinder for Dogwalkers) Claude Kelly “Everybody is chasing goosebumps.” —Claude Kelly ← Click to Tweet My Happy, on Lindsay’s first album, Picking Out Boxes, came into being in about 30 minutes Lindsay leans on the side of not-keeping-things-in-a-straight-line “If I can’t be fearless, I at least want to be brave.” ← Click to Tweet The Impostor Syndrome Lindsay still struggles with a form of stage-fright Lindsay Katt on Twitter Lindsay Katt on Facebook Lindsay Katt on Instagram Lindsay Katt on SoundCloud Lindsay Katt on YouTubeTools Evernote Post-Its Pro Tools, for more natural stuff Logic, for commercial works Boss BR-1200CD 12-track recording unitTechniques Rest your body and mind to improve your performance — in sports and in creative work Take an “ear-break” Commercial work is about diligence — writing multiple lines, fulfilling the brief, etc. Look for lyrics to lead the melody, or vice-versa Move away from handwritten notes and scribbles (there’s no space for all that paper in NYC) Use trigger words to remind yourself of notes. Leave “breadcrumbs” for Evernote. Ask for help; work on overcoming “artist shame”Habits Jot down ideas as they emerge Take breaks from your work (to collect dots) Converse and meet with other artists Try Audible.com Free for 30-DaysVisit BusyCreatorBook.com for your free trial Get The Accidental Creative by Todd Henry as a free audiobookGet The Episode Download The Busy Creator Podcast, episode 46(MP3, 38:22, 18.5 MB) Download The Busy Creator Podcast, episode 46(OGG, 38:22, 29.9 MB)


23 Feb 2015

Rank #9

Podcast cover

The Busy Creator 14 w/guest Novelist Laura Thomas

Laura Thomas (@Laura_Raptor) is a writer living and working in Canada. Previously, she has published a full-length novel, but has changed her focus to the short form novella, especially in the Erotica genre. Laura has created a productive workflow and lifestyle that allows her to publish up to three stories per week to online and via electronic platforms like the Amazon Kindle. Check out Laura under her pen name, Selena Storm, (@Selena_Storm) where you can find about 40 titles.  Show Notes & Links Apologies to Joel Duggan, our first international guest Laura lives in Hamilton, Ontario Virginia Wade EL James Novels are 80,000 words; lately Laura’s works are 5000-7000 (better returns for the genre) How stories are born Laura is inspired by things that interest her For some people, kink/fetish comes first; Laura does the opposite finding the setting first There’s only so many ways to say “he put this in that.” “I felt like I was north of The Wall” (a reference to the winter of 2013-14 and A Song of Ice and Fire) Wrestlemania, inspired some of the content in her books Laura does her own cover design Laura’s husband is a comic artist “New York Publishing” Harry Potter by JK Rowling Fifty Shades of Grey by EL James The Hunger Games by Suzanne Collins Laura self-publishes her stuff because publishers take too much money Scott Sigler, author and self-publisher, also goes it alone The New York Times Bestseller List Vanity Printing National Novel-Writing Month (NaNoWriMo) should be succeeded by National Novel-Editing Month “The days of the celebrity author are done.” The Long Tail by Chris Anderson, and the “Hit Model” Publish or Perish (not just for professors) Laura publishes 3 short stories per week The Claiming of Sleeping Beauty, and The Sleeping Beauty Trilogy by “A. N. Roquelaure.” (actually Anne Rice) Silvia Day, prolific author in romance/erotica Cosmopolitan, a communal effort for graphics, photography, print, etc. Laura & her husband have a podcast, The Untitled Mike & Laura Project Ghost Adventures Bigfoot Erotica and other books by Virginia Wade “There’s no such thing as an overnight success.”Tools A smart phone, for recording thoughts/ideas on the go Living room PC, for streaming videos and Google Docs, etc. MS Word Amazon (Amazon Canada) Smashwords Barnes & Noble (in Britain, but not yet Canada) Twitter is the number 1 platform for communicating/promoting Tumblr DeviantArt (for book covers with some text explanation) GoodReads, hit or miss from a promotion point of view Audible, and their star-rating KDP Select, for Kindle Reddit, if you find the right communitiesTechniques Use a crummy computer to avoid distractions while writing Use a different computer in a different setting to see a document with fresh eyes As the document evolves, use an e-reader to keep things fresh Format the text for each format, following guidelines for each publishing platform and device Write three books to sell as a bundle (buy two get the third free) Try disconnecting from the Internet to actually get something doneHabits Create a morning routine, as you would for a job Keep the “lunch break” brief Treat writing — and promotions — like a full-time job Some kind of media (like television) in the background


7 Jul 2014

Rank #10

Podcast cover

The Busy Creator 9, Evernote for contact management w/guest Bob Stanke

Bob Stanke (@BobStanke) is the Director of Digital Media for the Minnesota Timberwolves. Over the years, he’s become an expert in Evernote, and has created several workflows he uses everyday to manage his bookmarks and other important information. In this episode, he shares with Prescott how he designed a system to use Evernote for contact management, including how that translates to use on mobile devices and how to create searchable data for future use.Show Notes & Links Google+ Podcasters Community Evernote manages every aspect of Bob’s Life Minnesota Timberwolves BobStanke.com, media consulting on the side Bob’s original blog post, Evernote as a Contact Management Evernote is a blank slate Bob likes to gather as much info as possible (name, address, birthday, spouse’s name, etc.) Evernote beats Outlook/Contacts because it’s on all devices. It’s a central location. Evernote lacked a reminder system, a way to create automated events. It’s now included. No automation, unfortunately (ex. Thank-you emails) It’s not a perfect system. Bob would love to develop his own. Lifehacker Evernote for sharing between teams/households Bob’s podcasts: Minnesota Tech News Daily, The Springpad Podcast Another blog post, How to Manage Web Bookmarks in Evernote Bob like animated GIFs (who doesn’t?) Bob uses Google+ for photo management; Google Drive for documents How I Use Evernote and Google Drive TogetherTools Evernote, of course Google+ (+Bob Stanke, +Prescott Perez-Fox, +The Busy Creator) Outlook Apple Address Book/Contacts IFTTT (If This Than That) Zapier Basecamp and Podio, project mgmt tools Samsung Galaxy Note 3 Microsoft Access Evernote Business Account, for sharing with employees, contractors, virtual assistants FollowUpThen.com Mailbox for Android (part of Dropbox, actually) Kippt Cloud.app (on the Mac) Google Drive Carousel by Dropbox, for photo managementTechniques Use pre-defined notes Build your own workflow, if  you have a complex, custom need Set up an email-into system to create Notes on the fly Make custom fields (ex. Pet) as you need them Use a #Hashtag in a Note to create fast-search capabilities Integrate Evernote with Android phones to make calls quickly Use Evernote to create podcast show notes Use FollowUpThen for job-hunting, get better responsesHabits Record notes about people after meeting them Use FollowUpThen to stay in touch with people, especially after meeting Add metadata to a bookmark when adding to Evernote


28 Apr 2014

Rank #11

Podcast cover

The Busy Creator 17, Music Streaming Apps & Websites, w/guest Charles Penn

Charles Penn is a musician and music producer based in New Jersey. Together with Prescott they discuss the state of music on the Internet, including listening, buying, sharing, and the potential to collaborating world-wide. The conversation moves to music promotion and tactics for artists starting out. Check out Charles’s music on his website, The Sounds of The Underground.   00:00 00:00  Show Notes & Links First episode recorded face-to-face. Skype is awesome, but it’s nice to see people in real life. Coverville In The Groove, Jazz and Beyond YouTube (yes, for music) Prescott [still uses] an iPod Classic Bob Marley on iTunes Google Music Juicy, by Notorious B.I.G. on iTunes Pandora, for streaming Music Genome Project Sade on iTunes Beats Music Service Services are too associated with Social Media (Rdio and Spotify, especially) Drake, Nicki Minaj, Lil’ Wayne — all artists which Prescott has never heard of Daley Robin Thicke 45 Record Singles Beatles-a-Rama Apple Records iTunes v12 coming soon (to your Mac) Google is Skynet DRM .Mac and iDrive (c. 2001) CD Quality is 16-bit 44.1Khz Stereo PCM Justin Bieber, discovered on YouTube Gabrielle Aplin, has been playing her videos from her bedroom for years and is now a big star Points on the back-end Finding Llweyn DavisTools Rhapsody Spotify Rdio Shazam Pandora iTunes internet radio ACB Radio for the Blind The Halls of Ivy (every episode available for download) Amazon Music Google Wallet YouTube, for sharing your music Weebly, for website templates ReverbNation SoundCloud, for home-grown artistsTechniques For Pandora, only vote songs down. Otherwise, you’ll hear the exact same song again and again. Search for stations on the Internet Radio stream. Discover something unexpected. Exchange features with other up-and-coming artists, then cross-promote for each otherHabits Search randomly. Don’t “plan” your music. Give away your music to build a fan base. The money will come.Get The Episode Download The Busy Creator Podcast, episode 17(MP3, 57:36, 55.7 MB) Download The Busy Creator Podcast, episode 17(OGG, 57:36, 54.7 MB) Subscribe to The Busy Creator Podcast on iTunes Something to add? Leave a comment below to participate in the conversation.


4 Aug 2014

Rank #12

Podcast cover

The Busy Creator 23 Building a Business While Traveling The World, w/guest Christina Canters

The Busy Creator Podcast ep. 23, Building a Business While Traveling The World, w/guest Christina Canters Christina Canters (@cjcanters) is an architect-turned-entrepreneur who left her native Melbourne, Australia to travel the world as she builds her new consulting and teaching business, Design Draw Speak. This conversation focuses on travel, as well as the mindset and preparation required to build a new business on the road. Christina and Prescott share their war stories — and fond memories — from travels and studies abroad, and commiserate about the prices of certain goods in different places. Keep up with Christina and her travels via her blog,Kips and Kale.  Show Notes & Links Christina is on the road, speaking from Austin, TX. As of publishing, she’s in Thailand. Podcast Movement Design Draw Speak, helps architects become better communicators Christina is a former architect Design Draw Speak started as a podcast, and has branched out to coaching and teaching Social Media Marketing World Tropical MBA Podcast Cost of living for cities around the world “Your job is a Horcrux; you’re dividing your soul.” How are you going to pay the bills on day one? Melbourne is 12% cheaper than in New York City, according to Expatistan Transportation of goods over land and their costs, as discussed in The Wealth of Nations Couchsurfing Prescott watches a lot of HGTV and DIY Network How to repair a crack in the drywall, on YouTube The Australian Diaspora, mostly in the EU, UK, and US Meetup.com Spirit Airlines, the worst according to The ConsumeristTools Evernote Dropbox Skype Call Recorder Logitech HD Webcam C310Techniques Before you leave for a trip, transfer stuff to cloud storage and get rid of a lot of your crap Travel light. Literally, and spiritually. Don’t mind the clunky video edits Go to lots of events, especially in a new cityHabits Wake up early, before the world is up Celebrate what you got done by mid-day Eat right and exercise, even from the road Build a workflow you can torture-test. Print receipts, save a PDF, keep backups. Save multiple copies and don’t rely on a single point of failure.Get The Episode Download The Busy Creator Podcast, episode 23(MP3, 39:18, 38.2 MB) Download The Busy Creator Podcast, episode 23(OGG, 39:18, 36.4 MB) Subscribe to The Busy Creator Podcast on iTunes Something to add? Leave a comment below to participate in the conversation.


15 Sep 2014

Rank #13

Podcast cover

The Busy Creator 51 w/guest Peter Kubilus

Peter Kubilus (@PeterKubilus) is an interiors and architectural photographer based in metro New York. Following studies in both photography and architectural engineering, Peter has created a practice photographing offices, hotels, residences, and more. Our conversation covers his origins in photography, how he came to specialise in architecture, and the workflow of setting up lights and creating his images. Check out Peter’s photography at his website, kubilusphoto.com  Show Notes & Links Peter describes his work as modern, clean, refined, not messy Previous photographers on The Busy Creator Podcast include Bill Wadman, Christine Blackburne, Taylor Mathis Peter only photograph’s “The built environment” Seton Hall Prep, high school in New Jersey Peter’s first introduction to architecture and building came from visits to his father’s build sites as a youth Architectural Digest, Architectural Record, Interior Design magazine Peter’s college classes “activated the creative side his head” Prescott and Peter grew up in neighboring towns, both attended Drexel University, but didn’t meet until later. “Circulation” is the term for a person moving through architecture, being at scale, etc. Colour Temperature (mixtures of LEDs, Fluorescents, Sunlight) Shooting for a hotel may mean conveying a lifestyle. Shooting for the architect may center around materials. Peter’s projects range in scale from a kitchen to a 30-story building Each image can take a few hours to set up, yielding only a few images per day High Dynamic Range (HDR) composites in Photoshop “You can’t turn garbage into a masterpiece.” —Peter Kubilus ← Click to Tweet Center for Architecture, American Institute of Architects (AIA) NY Ch, The Architectural League of New York 200 Lexington, D&D Building “Networking was what really initially launched my career.” —Peter Kubilus ← Click to Tweet Felix Sockwell, Illustrator, and past guest on The Busy Creator “Opportunity + Preparation = Success” ← Click to Tweet “Just because I’m not out in the field shooting doesn’t mean I’m not working.” —Peter Kubilus ← Click to Tweet Peter Kubilus on Twitter Peter Kubilus on Facebook Peter Kubilus on Instagram Peter Kubilus on LinkedInTools Canon 5D Mk-III Photoshop Lightroom Dropbox Constant Contact Paperless Post MailChimpTechniques Take a walk-through of a built space before you photograph Ask the architect questions — he or she knows the plan inside and out Find the right angle, then strip out extraneous material that might distract from the shot Take point-and-shoot photos during a walkthrough Don’t allow objects in a shot to overlap. This may require micro-rotations. Stage the room first, then light it Take multiple shots at different exposures so you can built it later in Photoshop as needed Get the image right “in the camera” so you only have to spend 20–30 minutes in Photoshop Use Lightroom to pare down your images. Then bring to Photoshop for retouching. Deliver files via Dropbox rather than FTP. Attend networking events, even as frequently as 4 days a week. Use email newsletters rather than mini-portfolios — at least you can track who opens emails Have a website with portfolio samples Spend 30 minutes a week on LinkedIn Wake up early and do those digital time-wasters before you start work Use an assistant for shootsHabits Maintain a presence on LinkedIn, Instagram, Facebook fan pages Backup your files immediately after connecting your cameraTry Audible.com Free for 30-DaysVisit BusyCreatorBook.com for your free trial Get Digital Photography Guide by Larry Hall as a free audiobook


30 Mar 2015

Rank #14

Podcast cover

The Busy Creator Podcast, episode 42 with Artist, Designer, Illustrator, Animator & Writer Laurie Rosenwald

Laurie Rosenwald (@RosenWorld) is an artist, designer, illustrator, writer, and all-around creative spirit. Throughout her careers, she’s managed to fly under the radar of New York’s design and publishing industries and still be recognised for her distinct style and wit. Our conversation focuses on her origins in the creative fields, her working style, and her new workshops. See some of Laurie’s work on her studio page, Rosenworld.com.  Show Notes & Links Amazon refers to Laurie as a “professional nonconformist”  Intergalactic Arms Dealer, Bill Doran, previous guest on The Busy Creator Podcast Rosenworld, Laurie’s studio, which governs animation, design, illustration, and anything else “So I Fired The Shrink”, animation by Rosenworld Shouts and Murmurs, in The New Yorker Laurie splits her time with 20% dedicated to each painting, writing, illustration, design, & animation “The portfolio generation” The New York Times, The New Yorker, New York Magazine Laurie did the Target billboards in Times Square Thomson travel (UK) Bob Gill, founding member of Pentagram Forget All the Rules You Ever Learned About Graphic Design: Including the Ones in This Book by Bob Gill on Amazon RISD Fiorucci, cool jeans from the late 70s Lunch at the UN by Bob Gill Email is, frankly, a disadvantage. Email replacement software — could be anything that gets folks to stop emailing Laurie’s name came up on a previous podcast episode with Felix Sockwell Laurie never had a normal job At The New York Times Magazine, Laurie was “like a mascot” Antonio Lopez, the fashion illustrator Jean Paul Gaultier Jessica Lange Coffee Shop in Union Square Vogue Italia Condé Nast, on and off, but never on a masthead “I would do a whole bunch of layouts and then leave” ← Click to Tweet GQ Mademoiselle Magazine Paul Rand Alexey Brodovitch Zeitgest Purple + Teal, a definitive colour scheme of the early 90s Free electrons “I like to do the work itself … everything else, I have avoided.” ← Click to Tweet “My days are spent making stuff. Sometimes I get paid for it; sometimes I don’t” ← Click to Tweet New York Notebook by Laurie Rosenwald on Amazon Chronicle books, San Francisco And to Name But Just a Few, Red, Yellow, Green, Blue by Laurie Rosenwald on Amazon Barnes & Noble “Creating a book is organic. It happens because it has to happen.” ← Click to Tweet Bloomsbury All The Wrong People Have Self-Esteem by Laurie Rosenwald on Amazon “Everything is middle school.” ← Click to Tweet Abrams How to Make Mistakes on Purpose, forthcoming book based on Laurie’s workshops Post-It Notes, Penicillin, Viagra … all created by accident*  Adam Harrison Levy, Producer/writer for the BBC and [previous podcast guest]  Parsons, Pratt, NYU, CalArts, RISD, MICA — design schools in the US Camberwell — art & design school in London Jennifer, and extremely popular name in the 20th century AIGA, Art Directors Club, Google, Starbucks — places where Laurie has conducted workshops Erik Spiekermann, type designer in Berlin Laurie can’t type. She “hunts and pecks and suffers.” Marian Obando, up-and-coming designer and Laurie’s assistant Laurie Rosenwald is on Facebook, as a brand and also as a person Amy Porterfield is an expert in Facebook marketing and fbinfluence is her course  Encaustic Challenge for the new year: make money “Have your cake and eat it too … and then have more cake.” ← Click to TweetTools Squeeze Bottle Adobe Photoshop Adobe Illustrator Freedcamp (now with Kanban view) Mod Podge, brand of glue Techniques Use email to flirt Go on instinct (if your instincts are good) Write down ideas and save them for later Make something first, and find a place for it later Don’t start with a blank page: Make a blob or something Make your own pigments, paint, and gesso Draw with a squeeze bottle Photograph collages at various stages to add a digital component Use Photoshop & Illustrator in the most “baby” way Rent out your apartment when you’re traveling!Habits Floss and use toothpicks (or those bristles things) Wake up early and enjoy being home Ride a bike whenever possible  Retreat to a secret place, perhaps a library, for writing Write or paint to fill time between client projects Never sketchTry Audible.com Free for 30-DaysVisit BusyCreatorBook.com for your free trial Get Miss Mapp by EF Benson as a free audiobook Or try the Ladies of Letters series by By Lou Wakefield, Carole Hayman (Narrated By Prunella Scales & Patricia Routledge!) as a free audiobookGet The Episode Download The Busy Creator Podcast, episode 42(MP3, 49:51, 23.9 MB) Download The Busy Creator Podcast, episode 42(OGG, 49:51, 41.4 MB) Subscribe to The Busy Creator Podcast on iTunes Something to add? Leave a comment below to participate in the conversation.


26 Jan 2015

Rank #15

Podcast cover

The Busy Creator 11 w/guests Michael Sacca & Alex Rolek

The Busy Creator episode 11, w/guests Michael Sacca and Alex Rolek, co-founders of Brandisty.com Michael Sacca (@MichaelSacca) and Alex Rolek (@AlexRolek) are the co-founders of Brandisty.com, a website that allows companies to put their brand on the web. The duo started out as a small agency doing web design and software development before shifting towards a B2B product. Along with Prescott, they discuss the origins of Brandisty, how they went about getting early feedback, and the day to day scrappiness of running a small web software company.Show Notes & Links Brandisty is a small software company, about 5 staffers plus contractors TinyFactory, the agency from which Brandisty was born Brandisty’s inception was born from frustration — “can I get a transparent PNG?” Valio Con, a design conference where Brandisty was introduced as a beta product The Busy Creator on Brandisty Delete Blood Cancer on Brandisty TinyFactory started as an agency Michael studied the music business Alex studied finance and real estate development Entrepreneurs struggle to install productivity habits Distractions at work are annoying The difference between marketing and sales The conference was to validate the idea “customer service is our marketing” Say Rhythm rather than Routine. Alex endorses a lifestyle of moderationTools Brandisty.com, (obviously) HTML5 Node.js AoHell (RIP) Visual Basic Amazon Web Services: Route 53, EC2, Virtual Private Cloud, S3 SublimeText, the text editor of choice TextMate, also good Git and custom Git servers, rather than GitHub GoLang, a language for lower-level image processing Trello, for project management Do.com (RIP), Jira — other project management software tools Salesforce, the owners of Do.com gChat and Skype to keep track of remote workers Google Docs for company-wide assets Medium, well-read site but doesn’t convert well Reddit, as an underrated communication medium Designer News and Hacker News Inbound.com / Hubspot.com GrowthHackers.com HOW Forums (RIP) Creative Mornings Likemind Techniques Use a blackboard in your office. Keep it old school Keep a Kanban board with projects; rearrange as necessary Use small post-its on the cards Don’t use a mobile phone app to do your laundry (it’s not needed!) Use the Rubber Duck test Template your email responses and communication tools Set “Do Not Disturb” mode for the working day, counter-interuitively Generate potential leads, do some research, ask them to become beta testers Generate leads from content and social media Aim for better quality traffic, not necessarily more Give up coffee or alcohol; observe results. Don’t forget to read books, in addition to blog posts, to learn other people’s perspectivesHabits Get everyone together for planning and vision; let people work independently from there Monday morning meeting: plan the week, review stats, update on all departments Friday meeting focused on marketing and to review stats Handle communication and responses in the morning; focus on productivity the rest of the day Alex favors the “anti-routine”, and fear of monotony. Varies his wake-up and work-out times. Michael favors a strict routine (due to fatherhood). Gym in the morning, breakfast, show, and off to work. Wake up before the sun rises. Try networking events in the morning, rather than those in the evenings


19 May 2014

Rank #16

Podcast cover

The Busy Creator 56, Mind Hacking w/Sir John Hargrave

Sir John Hargrave (@SirJohnHargrave) is the CEO of Media Shower, a content marketing and media company. Following a background as a high profile internet prankster, he has examined the conditions and obstacles that modern professionals face — many of which are mental. His upcoming book Mind Hacking discusses techniques for training a stronger mind and overcoming these obstacles. Our conversation discusses the symptoms that affect creative pros and how we can hack our mind with simple, daily techniques and habits. More information about the book is available at MindHacki.ng. The book isn’t published until 2016, but previews and digital versions are available on the site.Show Notes & Links Sir John Hargrave is a renowned Internet prankster Boston, Lincolnshire John is the CEO of Media Shower, a content media company “Sir” John received his knighthood by way of a name-change at the local county courthouse Queen Elizabeth II and her many, many titles The requirements to receive a knighthood (or a MBE, OBE, CBE, etc.) Mind-hacking came about from John’s work with clients and employees, many of whom are creative and seeking peak productivity Hacking, in the sense of tinkering, not infiltrating The brain is not the mind Most of our problems are based in the mind Classic creative problem: procrastination “[Mind-Hacking] is a bit like training a disobedient dog.” —Sir John Hargrave Tweet This New Age Vibe “We need to de-mistify meditation. It’s strength training for the mind.” —Sir John Hargrave Tweet This Creatives can be precious, and it stops us from making decisions The January Joiners “Install” a habit (again, the computer metaphor) A university study of quality over quantity, life drawing — two groups, who improved more The Power of Habit by Charles Duhigg On Amazon and On Audible An experiment revealed that Professors who wrote a little each day reached tenure faster The Autobiography of Benjamin Franklin On Amazon and On Audible Ben Franklin’s Schedule “Address powerful goodness” -Ben Franklin 3MIT — Three Most Important Things “Eat That Frog” methodology, introduced by Mark Twain Eisenhower Methodology for Urgent vs. Important Limbic System, a component of our “Lizard Brain” El Coquí (Eleutherodactylus coqui), a tiny frog native to Puerto RicoEl Coquí Research shows that multitasking is less effective Multitasking is usually “Rapid Switching” “When you split an atom, energy escapes. When you switch tasks, focus escapes.” —Prescott Perez-Fox Tweet This Programmers get in the zone (hence the headphones) It can take 15-20 minutes or more to get back in the zone after a distraction Psychic Exhaustion, when you feel mentally depleted Manager’s Time vs. Maker’s Time, by Paul Graham The E-Myth Revisited by Michael Gerber On Amazon and On Audible Entrepreneurs have to make the thing, manage the business, and build the business Mind Hacking is expected to drop July 2016, but previews are available now Mind Hacking is available as ePub, PDF, and Kindle format Sir John Hargrave on Twitter Sir John Hargrave on Facebook Sir John Hargrave on YouTubeTools Post-Its Coach.me, an exercise app with goals, etc. Mind-Hacking program on Coach.me includes a 21-day planTechniques Learn to detach from your mind, to observe moments where we stray and get distracted Concentration Training aka Mindfulness aka Meditation Treat Concentration Training like a video game. Award yourself “awareness points” whenever you bring your mind back from distraction Replace “All or Nothing” thinking with “Habit Formation” thinking Set up a queue and a reward for each [desired] habit Keeps rewards positive and healthy (smoothies, relaxing with a book) “Eat a frog” early in the day Reduce Multitasking, Increase Focus Mental Decluttering: look for alerts and distractions you can shut offHabits Produce something everyday; eventually your quality will improve as well as quantity Make list of “Positive Loops”, small goals which help your practice and life 3MIT methodology Get mental rest during the day, not just at the endTry Audible.com Free for 30-DaysVisit BusyCreatorBook.com for your free trial Get The Power of Habit by Charles Duhig as a free audiobookGet The Episode Download The Busy Creator Podcast, episode 56 (MP3, 37:28, 18.2 MB) Download The Busy Creator Podcast, episode 56 (OGG, 37:28, 30.2 MB)  Subscribe to Get New Episodes Subscribe to The Busy Creator Podcast on iTunes


4 May 2015

Rank #17

Podcast cover

The Busy Creator 20, Building and Growing a Small Design Firm, w/guest Josh Miles

The Busy Creator Podcast, episode 20, Building and Growing a Small Design Firm, w/guest Josh Miles Josh Miles (@JoshMiles) founded Miles Design, an independent graphic design firm in Indianapolis, Indiana, after organically growing his freelance practice. Following some hi-profile work in a narrow sector, he’s grown his team to nine employees, taking care to build a healthy workplace culture along the way. Josh and his team at Miles Design In this discussion, Josh shares some of the challenges for growing and maintaining a design business, as well as some of the tools and tactics he uses to keep the team in sync and doing great work.   00:00 00:00  Show Notes & Links Prescott met Josh at the Brand New Conference in San Francisco, 2011 Josh began as a freelancer, working with clients such asPurdue University Josh knew he’d eventually be an independent designer The selling side of graphic design isn’t told much in school Win Without Pitching by Blair Enns David C. Baker, Recourses Miles Design is a nine-person design firm in Indianapolis, focusing on Professional Services (architecture, engineering, interior design, etc.) The award-winning website for Ratio Architects After about 1 year in, Josh realised the company would succeed. He needed help getting the design work done. Josh is the geek within the agency Tug McTighe on being a creative director Failure in graphic design isn’t “failure” as such. The end of the sentence is the end of the conversation. AIGA Indy Kickball League “No one is immune from psychology. Especially psychologists.” Bold Brand by Josh Miles Miles Design allowed a client to reap 7x return on investment for a new website design Josh is equal parts introvert and extrovert The Cult of Overwork Previous Busy Creator interview with Debbie Millman Pronunciation of “nitch” vs. “neesh” Miles Design on DribbbleTools Workamajig, total agency software for project management Harvest, for time-tracking Slack, for intra-office chat
- GTD Methodology Scrum meetings OmniFocusTechniques Bring in people who are better than you Put workplace culture first, especially if you feel it’s missing. Maybe start over. Give your team permission to fail. Allow them to present their work, come what may. Invent company rituals. Celebrate small stuff. Test new workflows and tools Follow up with clients after 3 or 6 months to track results Be known for one thing and be good at itHabits Arrive in the office early. Get stuff done before the gang arrives. Head out early on Fridays as a team. Decompress together. Take a few hours to work solo and clear things


25 Aug 2014

Rank #18

Podcast cover

The Busy Creator 10, w/guest Erica Heinz

The Busy Creator Podcast episode 10, with guest Web Designer Erica Heinz Erica Heinz (@ericaheinz) is a web designer in Brooklyn, NY. As a veteran freelancer, she’s work for a variety of clients and sectors, lately focusing on fast development around humanitarian and public sector projects. She’s also a teacher of web design, and of yoga. Together, Prescott and Erica discuss tools of the trade, best practices for web designers, how to continue to learn, and how to avoid becoming overwhelmed by systems. This episode features the most in-depth show notes to date, with a ton of links to websites, tools, and tips.Show Notes & Links Previous web designers on The Busy Creator Podcast, Niki Brown Erica does Humanitarian Work and Rapid-Responce work Occupy Sandy, built in 6 Days Peace Talks in Ireland for the Council on Foreign Relations A microsite for Richard Branson’s B Team, done in 3 weeks Prototyping Prescott hates the term “Product Designer” in the realm of Web Design “Visual Designer” is a term that was fast outdated Description vs. Rank in terms of job titles Erica started in illustration, switched to design for the problem-solving Terms like “New Media” for early Internet instruction From fashion to packaging to software, Erica’s freelance career Erica is an early adopter, but not bleeding edge Studiomates, bunch of smart people Using SASS to streamline a web workflow BusyCreator.com is really just the basics A Book Apart‘s books Parsons, The New School for Design ADOCHD (ADHD with OCD thrown in there) “I have CDO …” Blister pack of pills … for OCD “The Self-Licking Ice Cream Cone“ Not everything is a checkbox (I’m looking at you, Basecamp.) Getting Things Done philosophy “GitHub is the new View Source.” “HTML elements are like the alphabet.” Jen Simmons on Drupal.org Jonnie Hallman on Ruby on Rails “Do things the long, hard, stupid way.“ So-called “Hacker/Garage Culture” “A really good website lasts two years, and then it’s gone.” Agile development EricaHeinz.comTools SASS Digital Typography on the web: Adobe Typekit, @font-face, etc. HTML5 (with fallbacks) Codekit, a way to compile code locally on your Mac Coda, a text editor SublimeText, another text editor Emmet, CSS shorthand Chrome, and its extensions Safari, fewer extensions but many the same Awesome Screenshot, extensions 1Password, a Mac/iOS utility to store passwords Pinboard, social bookmarking for introverts Instapaper Dropmark, quick-saving of images, links Pocket, formerly Read It Later Stylebot, add a new CSS Bit.ly, for shortening Gimme Bar, for random stuff Browser Resize, for viewing your site in multiple sizes Pepperplate, for recipes Momentum, for new tabs Basecamp Kanban Flow Dragdis, a browser add-on to quick-save items Sprint.ly, collaboration for development Waffle.io, a Kanban board for GitHub issues TeuxDeux Multiple Inboxes for Gmail Coloured Stars add-on Pivotal Tracker (which Erica refuses to use) Slack, combines IRC and file changes, great for team communication Subversion LayerVault, version control for Photoshop Editorial.ly, collaborative writing Dropbox, with previous revisions Google Drive Skillshare Bourbon/Bourbon Neat CSS Mixins Code AcademyTechniques Clarify team roles as to who does what (e.g. UX, front-end design, back-end dev.) Stay ahead of the curve to avoid headache later Use Post-Its on a wall; colour-code for different aspects Keep a postcard wall (outside of the computer) Rearrange your Top 3 on the board, use small Post-Its on top of the index cards Find a set of tools that work for you. You don’t have to be up-to-date on everything. Go for 80%; let go of the compulsive tweaking of the last bit. Use three-letter client codes Use bullets to indicate time requirements (e.g. •••big effort, •not so much) Learn how to build stuff from scratch Be honest about what you should be doing in each moment Try yoga or breathing techniquesHabits Systematize your projects for sharing and collaborating. Maintain the system, but not to a crippling degree. Keep email separated by inboxes Keep learning. Keep updating your workflows and skills. Erica’s workflow Phase 1. Content and Site Map, Brand Erica’s workflow Phase 2. Visual expression, typography, and details Erica’s workflow Phase 3. Development, frameworks Comment your own HTML and CSS code (e.g. “// Trust me, keep this.”) Change your routines every once in a while Erica is a night owl, enjoys being “out of sync” Break your day into 2- or 3-hour chunks Keep “busy” work for later in the day, when your brain is tired


5 May 2014

Rank #19

Podcast cover

The Busy Creator 16 w/guest Marie Poulin

 Marie Poulin (@MariePoulin) is a Digital Strategist and Web Designer based in Vancouver, British Columbia, Canada. Following her early work in a small Toronto-based studio, Marie set out on her own and established a solo web design practice before making a more recent transition to strategy. Marie has taken on more self-initiated projects, launchingDigital Strategy School, powered by Doki, the online teaching platform she helped build. Along the way she’s become resourceful and has had to teach herself a host of new skills. Marie can be seen on her site, MariePoulin.comShow Notes & Links Marie formerly called herself a “Digital Craftswoman” (because it’s more than just craft these days) Lately, Marie does 60% her work; 40% client work Oki-Doki Digital Strategy School, for designers – 10–12 beta testers “To teach is to learn twice” York-Sheridan joint program in Design Thinkhouse Design Getting Things Done, by David Allen Work The System, by Sam Carpenter Erica Heinz & Niki Brown, web designer guests on The Busy Creator Joel Duggan & Laura Thomas, Canadian guests on The Busy Creator Marie is not a morning person, so she’s set up her workflows around thisTools Basecamp, for client management RescueTime, tracks what you’re working on Systematic Success Get Stuff Done Like A Boss: Design Your Workflow and Double Your Productivity in 21 Days, on Skillshare Amazon, for lawn-care equipment SASS Flow app IFTTT Evernote Google Docs/Drive Wishlist, WordPress plugin TextExpander ClipMenu TextMate or Sublime Text, text editors for web design Timely app Pillow Fight Squamish, BC Gaelic Football Fitbit, which nags me during the dayTechniques Be mindful of different working styles and personalities in a multi-disciplinary team Facebook groups for professional insight Share your behind-the-scenes process will help your peers and the industry Use Wishlist to have your clients become “members”, with on-boarding and training built in Set up a secret Pinterest board to collaborate with clients Record your screen to teach staff necessary tasks Number tasks and task components for easy organization No meetings on Mondays Use a Vision Board — a place to list goals for the month or year, big plans and project.Habits Take it upon yourself to learn new skills Pick up good habits from the jobs you have; leave the bad ones Learn best practices [for programming] from a true developer Design your morning routine, even if it’s a later morning Share your processes with people, even if it’s imperfect Keep a “praise” folder in Evernote, email, etc.


28 Jul 2014

Rank #20