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The CUSP Show

On the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide arra... Read more

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329: Bryan Sperber on Differentiating Yourself as an Athlete-Owned Alcohol Brand

329: Bryan Sperber on Differentiating Yourself as an Athlete-Owned Alcohol Brand

Joe welcomes Bryan Sperber, CEO of Michael Waltrip Brewing, to discuss his decades of work building brands, primarily in... Read more

27 Jul 2023

46mins

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328: Rachel Baribeau on the Importance of Joy

328: Rachel Baribeau on the Importance of Joy

Tom and Joe welcome Rachel Baribeau to discuss her new book, Relentless Joy, and how her career as a sports broadcaster ... Read more

6 Jul 2023

58mins

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327: Miheer Walavalkar on Enhancing Fan Engagement

327: Miheer Walavalkar on Enhancing Fan Engagement

Tom and Joe welcome Miheer Walavalkar, co-founder and CEO at LiveLike to explore how new technological innovations can e... Read more

29 Jun 2023

1hr 8mins

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326: Jeff Eisenband on the Changes in Golf and Golf Media

326: Jeff Eisenband on the Changes in Golf and Golf Media

Tom and Joe welcome Jeff Eisenband to the show to discuss how his career as a content creator has changed since he last ... Read more

22 Jun 2023

59mins

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325: Megan Holgate Explains The Growth of Women in Esports

325: Megan Holgate Explains The Growth of Women in Esports

Joe welcomes Megan Holgate, Vice President of Partnerships at Galaxy Racer North America,  to the podcast to talk about ... Read more

8 Jun 2023

42mins

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324: Michael Dub Shares His New Venture to Revolutionize Collectibles

324: Michael Dub Shares His New Venture to Revolutionize Collectibles

Joe and Tom welcome Michael Dub to the pod to share his story of becoming an entrepreneur after dedicating years of his ... Read more

25 May 2023

54mins

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323: Five Columbia Students Try to Eliminate Plastic Waste at Sporting Events

323: Five Columbia Students Try to Eliminate Plastic Waste at Sporting Events

Joe and Tom close the 2022-2023 academic year by bringing five current Columbia Sports Management students onto the show... Read more

18 May 2023

1hr 3mins

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322: Andy Dolich on the Loss of Professional Sports in Oakland

322: Andy Dolich on the Loss of Professional Sports in Oakland

Joe welcomes Andy Dolich back to the podcast to talk about his timely new book, Goodbye, Oakland, which explores the pro... Read more

4 May 2023

41mins

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321: Hilary Awad on Athlete Branding, Strategic Partnerships, and Impact

321: Hilary Awad on Athlete Branding, Strategic Partnerships, and Impact

Tom and Joe are joined by Hilary Awad, Talent and Brand Management Expert, to discuss the world of athlete marketing, br... Read more

27 Apr 2023

1hr 7mins

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320: Paula Segal Explores the Future of Mobile Ticketing

320: Paula Segal Explores the Future of Mobile Ticketing

Joe and Tom are back to speak with Paula Segal, Head of Consumer Product at SeatGeek, and discuss her journey to the int... Read more

20 Apr 2023

47mins

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