Mike Lysakowski

 Are you taking a few minutes this off-season to consider what worked, what didn't and what you could change for 2018?  Take another listen to marketing expert Mike Lysakowski as he shares his insights into speedway promotion.  (FIRST AIRED: 5/2/17) Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll get a set of powerful insights from Mike Lysakowski. Mike truly grew up in motorsports and is an expert on media, marketing and sponsorship. He teaches corporate seminars in the off-season and has been a repeat guest at the RPM Promoter's Workshops. Mike revisits some of his most compelling topics from his RPM talks and hones in on exactly what track promoters should be doing to attract new fans. He should know. Mike was just named the new promoter for Jennerstown Speedway (PA). Business expert and motorsports professional John Robbins asks Mike to take over the podcast and teach what he knows. His ideas and observations uncover ways to reach and build new race fans and win with digital marketing. Most importantly Mike pulls back the curtain on the good, the bad and the ugly when it comes to race promotion. This episode will definitely get you thinking about your approach at the track. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.  Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.  Want to get in touch with Mike? You can find him on Facebook (https://www.facebook.com/mikelysakowski) or shoot him an email at motorsportaspects@yahoo.com

Are you taking a few minutes this off-season to consider what worked, what didn't and what you could change for 2018? Take another listen to marketing expert Mike Lysakowski as he shares his insights into speedway promotion. (FIRST AIRED: 5/2/17) Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll get a set of powerful insights from Mike Lysakowski. Mike truly grew up in motorsports and is an expert on media, marketing and sponsorship. He teaches corporate seminars in the off-season and has been a repeat guest at the RPM Promoter's Workshops. Mike revisits some of his most compelling topics from his RPM talks and hones in on exactly what track promoters should be doing to attract new fans. He should know. Mike was just named the new promoter for Jennerstown Speedway (PA). Business expert and motorsports professional John Robbins asks Mike to take over the podcast and teach what he knows. His ideas and observations uncover ways to reach and build new race fans and win with digital marketing. Most importantly Mike pulls back the curtain on the good, the bad and the ugly when it comes to race promotion. This episode will definitely get you thinking about your approach at the track. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="noopener nofollow" target="_blank">www.NSTAracing.com/archive </a>for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="noopener nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="noopener nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Want to get in touch with Mike? You can find him on Facebook (<a href="https://www.facebook.com/mikelysakowski" rel="noopener nofollow" target="_blank">https://www.facebook.com/mikelysakowski</a>) or shoot him an email at <a href="mailto:%20motorsportaspects@yahoo.com">motorsportaspects@yahoo.com</a>

IRP #52: REWIND - Speedway Marketing Magic with Mike Lysakowski

How do we make sense of everything impacting our sport? Where do we go from here? What examples show us there is an opportunity to grow and thrive right now? Business expert and motorsports professional John Robbins wraps up his State of the Industry series by tying everything together. Once we understand the internal and external forces affecting our operations we can begin to move towards solutions. There are a lot of factors that cause concern, but at the same time there are and always will be reasons to remain positive about the future. In this episode of The Inside Racing Podcast, we will bring our conversation to a close. You'll come for the insights, but stay for the Game of Thrones analogies. It's a serious look and a rallying cry for what needs to be done to move the industry forward. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

How do we make sense of everything impacting our sport? Where do we go from here? What examples show us there is an opportunity to grow and thrive right now? Business expert and motorsports professional John Robbins wraps up his State of the Industry series by tying everything together. Once we understand the internal and external forces affecting our operations we can begin to move towards solutions. There are a lot of factors that cause concern, but at the same time there are and always will be reasons to remain positive about the future. In this episode of The Inside Racing Podcast, we will bring our conversation to a close. You'll come for the insights, but stay for the Game of Thrones analogies. It's a serious look and a rallying cry for what needs to be done to move the industry forward. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="noopener nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="noopener nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="noopener nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>.

IRP #51: State of the Industry - Part Three

What internal forces are impacting the racing industry? Is the collective mindset and adaptability helping or hurting the sport? How can the industry overcome it's own challenging business models and financial realities? In this episode of The Inside Racing Podcast, we'll continue to examine the state of the racing industry. It's all about the internal forces that are well within our control. Business expert and motorsports professional John Robbins takes a deep look at some of the negative realities holding short track racing back. In addressing these issues and fighting back against them, we can all begin to have a positive impact on the sport. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

What internal forces are impacting the racing industry? Is the collective mindset and adaptability helping or hurting the sport? How can the industry overcome it's own challenging business models and financial realities? In this episode of The Inside Racing Podcast, we'll continue to examine the state of the racing industry. It's all about the internal forces that are well within our control. Business expert and motorsports professional John Robbins takes a deep look at some of the negative realities holding short track racing back. In addressing these issues and fighting back against them, we can all begin to have a positive impact on the sport. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="noopener nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="noopener nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="noopener nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>.

IRP #50: State of the Industry - Part Two

What external forces are impacting the racing industry? How are cultural trends impacting engagement? What does the sponsorship bubble mean for race tracks, series and teams? In the first ever State of the Industry series, business expert and motorsports professional John Robbins share his views and observations from a year in the trenches with short track racing. The first episode focuses on the external forces that are hard to control. They represent changes across the country that impact the sport. In this episode of The Inside Racing Podcast, you'll begin to get an understanding of the challenges facing the industry. Being able to see big trends will help you adapt in the coming years. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

What external forces are impacting the racing industry? How are cultural trends impacting engagement? What does the sponsorship bubble mean for race tracks, series and teams? In the first ever State of the Industry series, business expert and motorsports professional John Robbins share his views and observations from a year in the trenches with short track racing. The first episode focuses on the external forces that are hard to control. They represent changes across the country that impact the sport. In this episode of The Inside Racing Podcast, you'll begin to get an understanding of the challenges facing the industry. Being able to see big trends will help you adapt in the coming years. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="noopener nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="noopener nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="noopener nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>.

IRP #49: State of the Industry - Part One

How can race teams build their brand? What should a team do to attract the right sponsors? Are there inexpensive ways to build a marketing platform for a race team? We're digging into our mailbag on the latest episode of The Inside Racing Podcast to help race teams with sponsorship. We've spent a lot of time talking about sponsorship from different perspectives, but haven't spent any time talking about race team sponsorship. That's about to change thanks to one of our listeners. Business expert and motorsports professional John Robbins unleashes a ton of recommendations and ideas to help improve a race team's marketing appeal. You'll get the information you need to start thinking about your race team in a different light. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive  for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to learn more about Kristin Swartzlander and her company Dirty Mouth Communications? Start with her excellent blog right here: http://www.dirtymouthcommunications.com/blog/

How can race teams build their brand? What should a team do to attract the right sponsors? Are there inexpensive ways to build a marketing platform for a race team? We're digging into our mailbag on the latest episode of The Inside Racing Podcast to help race teams with sponsorship. We've spent a lot of time talking about sponsorship from different perspectives, but haven't spent any time talking about race team sponsorship. That's about to change thanks to one of our listeners. Business expert and motorsports professional John Robbins unleashes a ton of recommendations and ideas to help improve a race team's marketing appeal. You'll get the information you need to start thinking about your race team in a different light. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">w</a><a href="http://www.NSTAracing.com/archive" rel="noopener nofollow" target="_blank">ww.NSTAracing.com/archive </a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="noopener nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="noopener nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Want to learn more about Kristin Swartzlander and her company Dirty Mouth Communications? Start with her excellent blog right here: <a href="http://www.dirtymouthcommunications.com/blog/" rel="noopener nofollow" target="_blank">http://www.dirtymouthcommunications.com/blog/</a>

IRP #48: Mailbag - Sponsorship 101 for Race Teams

Bryan Kryder

This is part two of my interview with Bryan Kryder We're taking a minute to focus in on sponsorship before the off-season arrives. (FIRST AIRED: 10/11/16) Do you start sponsorship meetings with features and benefits? Do you know about sponsorship activation? Are you ready for your next meeting with a potential sponsor? In this episode of The Inside Racing Podcast, John talks with sponsorship expert Bryan Kryder. Bryan walks us through the lessons short tracks can take from NASCAR and IndyCar. He talks about what's good and bad about sponsorships in racing. He pulls back the curtain on sponsorship activation and provides excellent strategies for your next negotiation. Business expert and motorsports professional John Robbins gets Bryan to outline tips, approaches and questions to ask for your next meeting with a potential sponsor. Finally, Bryan shares some of the big differences between sponsorships in racing versus other sports and where to look to steal good ideas. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Questions for Bryan? Email him Bryan@huddlesportsgroup.com or hit him up on Twitter @BryanKryder.

This is part two of my interview with Bryan Kryder We're taking a minute to focus in on sponsorship before the off-season arrives. (FIRST AIRED: 10/11/16) Do you start sponsorship meetings with features and benefits? Do you know about sponsorship activation? Are you ready for your next meeting with a potential sponsor? In this episode of The Inside Racing Podcast, John talks with sponsorship expert Bryan Kryder. Bryan walks us through the lessons short tracks can take from NASCAR and IndyCar. He talks about what's good and bad about sponsorships in racing. He pulls back the curtain on sponsorship activation and provides excellent strategies for your next negotiation. Business expert and motorsports professional John Robbins gets Bryan to outline tips, approaches and questions to ask for your next meeting with a potential sponsor. Finally, Bryan shares some of the big differences between sponsorships in racing versus other sports and where to look to steal good ideas. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@nstaracing.com">podcast@NSTAracing.com</a>. Questions for Bryan? Email him <a href="mailto:%20bryan@huddlesportsgroup.com">Bryan@huddlesportsgroup.com</a> or hit him up on Twitter <a href="https://twitter.com/BryanKryder" rel="nofollow" target="_blank">@BryanKryder</a>.

IRP #47: REWIND - Sponsorship Expert Bryan Kryder Reveals His Secrets for Short Track Promoters

As August rolls on, it's time to revisit our great two-part interview with Bryan Kryder. Now is the time to lay the foundation for your 2018 sponsorship plans. (FIRST AIRED: 10/11/16) What do you get when you take almost 20 years of sports business experience including stints in CART, NASCAR, IndyCar and Formula One? Business expert and motorsports professional John Robbins sits down with sponsorship guru Bryan Kryder to hear his fascinating story of life in the motorsports fast lane. He shares inside stories, tips and observations that will make you think and laugh and help you learn. In this episode of the Inside Racing Podcast, you'll hear about NASCAR's biggest source of lawsuits,  what it was like to buy Martinsville Speedway, how college football inspired an IndyCar program and much more. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Questions for Bryan? Email him Bryan@huddlesportsgroup.com or hit him up on Twitter @BryanKryder.

As August rolls on, it's time to revisit our great two-part interview with Bryan Kryder. Now is the time to lay the foundation for your 2018 sponsorship plans. (FIRST AIRED: 10/11/16) What do you get when you take almost 20 years of sports business experience including stints in CART, NASCAR, IndyCar and Formula One? Business expert and motorsports professional John Robbins sits down with sponsorship guru Bryan Kryder to hear his fascinating story of life in the motorsports fast lane. He shares inside stories, tips and observations that will make you think and laugh and help you learn. In this episode of the Inside Racing Podcast, you'll hear about NASCAR's biggest source of lawsuits,  what it was like to buy Martinsville Speedway, how college football inspired an IndyCar program and much more. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@nstaracing.com">podcast@NSTAracing.com</a>. Questions for Bryan? Email him <a href="mailto:%20bryan@huddlesportsgroup.com">Bryan@huddlesportsgroup.com</a> or hit him up on Twitter <a href="https://twitter.com/BryanKryder" rel="nofollow" target="_blank">@BryanKryder</a>.

IRP #46: REWIND - Sponsorship Expert Bryan Kryder On NASCAR, IndyCar and Racing's Economic Impact

Are you relying too much on your digital presence? Are you still incorporating old school promotion to fill seats? Are you on the same page with other race promoters when it comes to special events? Business expert and motorsports professional John Robbins hits the track one more time with Jennerstown Speedway's Mike Lysakowski. Mike's presentations at the RPM Workshops have become legendary. Once again, he's sharing his unique view of marketing and race promotion. On this episode of The Inside Racing Podcast, you'll have an opportunity to hear new ideas and old school approaches that can help you reach and engage your audience.  No matter your angle, track or series promoter, there are best practices you can begin implementing today. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to get in touch with Mike? You can find him on Facebook (https://www.facebook.com/mikelysakowski) or shoot him an email at motorsportaspects@yahoo.com

Are you relying too much on your digital presence? Are you still incorporating old school promotion to fill seats? Are you on the same page with other race promoters when it comes to special events? Business expert and motorsports professional John Robbins hits the track one more time with Jennerstown Speedway's Mike Lysakowski. Mike's presentations at the RPM Workshops have become legendary. Once again, he's sharing his unique view of marketing and race promotion. On this episode of The Inside Racing Podcast, you'll have an opportunity to hear new ideas and old school approaches that can help you reach and engage your audience.  No matter your angle, track or series promoter, there are best practices you can begin implementing today. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Want to get in touch with Mike? You can find him on Facebook (<a href="https://www.facebook.com/mikelysakowski" rel="nofollow" target="_blank">https://www.facebook.com/mikelysakowski</a>) or shoot him an email at <a href="mailto:%20motorsportaspects@yahoo.com">motorsportaspects@yahoo.com</a>

IRP #45: More Marketing Magic with Mike Lysakowski

Rick Dawson

Anderson Speedway

 What does it mean to host one of the biggest events in short track racing? How do you prepare for and execute a major event? How do historic and unique events change the perception of a facility? On this episode of The Inside Racing Podcast, we sit down with Anderson Speedway owner Rick Dawson to talk about the historic Pay Less Supermarkets Little 500. The Little 500 is the premier asphalt sprint car race in the country. It has been around since 1949 and has consistently been voted one of the hottest tickets in racing. When you own a track that has such a rich history and the tradition of a race like the Little 500, how does it impact your operation? What are the differences in producing a major event? How does the recognition from one race help you throughout the season? Business expert and motorsports professional John Robbins asks Rick to pull back the curtain on one of short track racing's classic races. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.   Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.   Visit www.andersonspeedway.com to learn more about the track and the Little 500. You can follow the track on Twitter (@AndersonSpeedwy) and Facebook (@AndersonSpeedwy). If you get MAVTV, you can watch this year's Little 500 race. Check your local listings.

What does it mean to host one of the biggest events in short track racing? How do you prepare for and execute a major event? How do historic and unique events change the perception of a facility? On this episode of The Inside Racing Podcast, we sit down with Anderson Speedway owner Rick Dawson to talk about the historic Pay Less Supermarkets Little 500. The Little 500 is the premier asphalt sprint car race in the country. It has been around since 1949 and has consistently been voted one of the hottest tickets in racing. When you own a track that has such a rich history and the tradition of a race like the Little 500, how does it impact your operation? What are the differences in producing a major event? How does the recognition from one race help you throughout the season? Business expert and motorsports professional John Robbins asks Rick to pull back the curtain on one of short track racing's classic races. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Visit <a href="http://www.andersonspeedway.com" rel="nofollow" target="_blank">www.andersonspeedway.com</a> to learn more about the track and the Little 500. You can follow the track on Twitter (<a href="http://www.twitter.com/AndersonSpeedwy" rel="nofollow" target="_blank">@AndersonSpeedwy</a>) and Facebook (<a href="http://www.facebook.com/AndersonSpeedwy/" rel="nofollow" target="_blank">@AndersonSpeedwy</a>). If you get MAVTV, you can watch this year's Little 500 race. Check your local listings.

IRP #44: Major Event Promotion: Anderson Speedway's Rick Dawson on the Little 500

Stan Narrison

What is it like to promote a historic venue? What are the differences in marketing a short track and a touring series? What lessons can you learn from doing both? Business expert and motorsports professional John Robbins sits down with veteran promoter Stan Narrison to get insights into Stan's unique perspective on the racing business. Stan shares his journey into racing and the evolution of his career. He talks about his approach in promoting Montgomery Motor Speedway and taking his show on the road with the Modifieds of Mayhem Tour. On this episode of The Inside Racing Podcast, we bring our conversation about the differences in racing promotion to one person who sees it from both sides. You'll love hearing Stan's stories, his passion and the things he's learned throughout his career. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Interested in learning more about Montgomery Motor Speedway or the Modifieds of Mayhem Tour? Check out www.montgomerymotorspeedway.org. You can see some of the track's biggest races streamed live on Speed51.com or see the 53rd Annual Alabama 200 live and in person September 9th through the 11th.

What is it like to promote a historic venue? What are the differences in marketing a short track and a touring series? What lessons can you learn from doing both? Business expert and motorsports professional John Robbins sits down with veteran promoter Stan Narrison to get insights into Stan's unique perspective on the racing business. Stan shares his journey into racing and the evolution of his career. He talks about his approach in promoting Montgomery Motor Speedway and taking his show on the road with the Modifieds of Mayhem Tour. On this episode of The Inside Racing Podcast, we bring our conversation about the differences in racing promotion to one person who sees it from both sides. You'll love hearing Stan's stories, his passion and the things he's learned throughout his career. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Interested in learning more about Montgomery Motor Speedway or the Modifieds of Mayhem Tour? Check out <a href="http://www.montgomerymotorspeedway.org" rel="nofollow" target="_blank">www.montgomerymotorspeedway.org</a>. You can see some of the track's biggest races streamed live on <a href="http://Speed51.com" rel="nofollow" target="_blank">Speed51.com</a> or see the 53rd Annual Alabama 200 live and in person September 9th through the 11th.

IRP #43: Racing Promotion - Two Views with Montgomery GM Stan Narrison

John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.

I&#39;ve been looking for a podcast that combines racing and business and this is perfect. Great interviews that offer advice to help grow the racing industry.

Finally! Thank You

The Inside Racing Podcast

Do you ever feel like you don't understand what potential sponsors are looking for? What's important to them? What they want to achieve from their sponsorship? Business expert and motorsports professional John Robbins asks Travis Roffler, Director of Marketing for Continental Tire to share the lessons learned and perspectives from his 20+ years in the tire business. Travis has an impressive resume with some of the biggest tire brands in North America. At Continental, he's built successful sponsorship programs with the IMSA Continental Tire SportsCar Challenge and with the ARCA Racing Series presented by Menards. In this episode of The Inside Racing Podcast, you'll hear directly from Travis why he feels motorsports is such an important piece of Continental's marketing strategy. From innovation on the track reaching their consumer tires to the brand visibility and awareness created through strong partnerships, Travis is a big believer in the power of motorsports. Travis walks through how they activate their sponsorships and the key metrics he uses to evaluate sponsorship opportunities.  This episode may give you some fresh ideas for how you can build stronger relationships with your sponsors. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to learn more about Continental Tire? Visit them on the web www.continentaltire.com or @continentaltire on Facebook. Looking for the latest from General Tire? You can head over to www.generaltire.com or @generaltire on Facebook. Interested in the IMSA Continental Tire SportsCar Challenge (www.imsa.com/taxonomy/term/2) or the ARCA Racing Series presented by Menards (www.arcaracing.com/)

Do you ever feel like you don't understand what potential sponsors are looking for? What's important to them? What they want to achieve from their sponsorship? Business expert and motorsports professional John Robbins asks Travis Roffler, Director of Marketing for Continental Tire to share the lessons learned and perspectives from his 20+ years in the tire business. Travis has an impressive resume with some of the biggest tire brands in North America. At Continental, he's built successful sponsorship programs with the IMSA Continental Tire SportsCar Challenge and with the ARCA Racing Series presented by Menards. In this episode of The Inside Racing Podcast, you'll hear directly from Travis why he feels motorsports is such an important piece of Continental's marketing strategy. From innovation on the track reaching their consumer tires to the brand visibility and awareness created through strong partnerships, Travis is a big believer in the power of motorsports. Travis walks through how they activate their sponsorships and the key metrics he uses to evaluate sponsorship opportunities.  This episode may give you some fresh ideas for how you can build stronger relationships with your sponsors. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Want to learn more about Continental Tire? Visit them on the web <a href="http://www.continentaltire.com" rel="nofollow" target="_blank">www.continentaltire.com</a> or <a href="https://www.facebook.com/continentaltire/" rel="nofollow" target="_blank">@continentaltire</a> on Facebook. Looking for the latest from General Tire? You can head over to <a href="http://www.generaltire.com" rel="nofollow" target="_blank">www.generaltire.com</a> or <a href="https://www.facebook.com/generaltire/" rel="nofollow" target="_blank">@generaltire</a> on Facebook. Interested in the IMSA Continental Tire SportsCar Challenge (<a href="http://www.imsa.com/taxonomy/term/2" rel="nofollow" target="_blank">www.imsa.com/taxonomy/term/2)</a> or the ARCA Racing Series presented by Menards (<a href="http://www.arcaracing.com/" rel="nofollow" target="_blank">www.arcaracing.com/</a>)

IRP #34: Sponsorship Perspectives From A Marketing Executive

Lindsay Boccardo

What the heck is a millennial? Why do they matter? How do you get them to become race fans? In this episode of The Inside Racing Podcast, John chats with Millennial coach and expert Lindsay Boccardo. Lindsay has nearly a decade worth of research and experience and she's sharing it with us. Millennials represent 87 million consumers in the coveted 18-34 age group.  Business expert and motorsports professional John Robbins asks Lindsay to share how Millennials think, spend money, engage and what they value. The bottom line: your old marketing messages and approaches aren't going to work with this group. You already have the tools and resources available to reach Millennials and you'll have new ideas from this episode. As a bonus, Lindsay shares tips for hiring and retaining Millennials too. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive  for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to learn more about Millennials? Visit www.LindsayBoccardo.com or send her an email Lindsay@LindsayBoccardo.com

What the heck is a millennial? Why do they matter? How do you get them to become race fans? In this episode of The Inside Racing Podcast, John chats with Millennial coach and expert Lindsay Boccardo. Lindsay has nearly a decade worth of research and experience and she's sharing it with us. Millennials represent 87 million consumers in the coveted 18-34 age group.  Business expert and motorsports professional John Robbins asks Lindsay to share how Millennials think, spend money, engage and what they value. The bottom line: your old marketing messages and approaches aren't going to work with this group. You already have the tools and resources available to reach Millennials and you'll have new ideas from this episode. As a bonus, Lindsay shares tips for hiring and retaining Millennials too. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a>  for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="https://twitter.com/NSTA_Racing" rel="nofollow" target="_blank">@NSTA_Racing</a>),  Facebook (<a href="https://www.facebook.com/NSTAracing/" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Want to learn more about Millennials? Visit <a href="http://www.LindsayBoccardo.com" rel="nofollow" target="_blank">www.LindsayBoccardo.com</a> or send her an email <a href="mailto:%20Lindsay@LindsayBoccardo.com">Lindsay@LindsayBoccardo.com</a>

IRP #10: Attracting Millennial Race Fans with Lindsay Boccardo 

Andy Heiser

Are you interacting with race fans on Facebook? Did you know you can develop highly targeted advertising campaigns through Facebook? Are you ready to put your marketing dollars to work? Business expert and motorsports professional John Robbins gets the inside scoop on Facebook Advertising. Marketing strategist and Facebook expert Andy Heiser shares the most important details you need to know to advertise on Facebook today. Andy has been helping his clients with Facebook for nearly a decade. He provides a step-by-step explanation to get started with Facebook advertising. In this episode of The Inside Racing Podcast, Andy reveals to John the biggest mistakes you can make and the most important things to remember when advertising on Facebook. He defines all of Facebook's terminology and important numbers to understand your advertising performance. Once you are finished with this episode you'll know exactly how to target and market to your most important fans. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Interested in learning more about Facebook advertising from Andy? You can email him Andy@RakeDevelopment.com or visit www.RakeDevelopment.com Andy has a huge social media presence. Find him on: Facebook (@RakeDevelopment) Twitter (@RakeDevelopment)

Are you interacting with race fans on Facebook? Did you know you can develop highly targeted advertising campaigns through Facebook? Are you ready to put your marketing dollars to work? Business expert and motorsports professional John Robbins gets the inside scoop on Facebook Advertising. Marketing strategist and Facebook expert Andy Heiser shares the most important details you need to know to advertise on Facebook today. Andy has been helping his clients with Facebook for nearly a decade. He provides a step-by-step explanation to get started with Facebook advertising. In this episode of The Inside Racing Podcast, Andy reveals to John the biggest mistakes you can make and the most important things to remember when advertising on Facebook. He defines all of Facebook's terminology and important numbers to understand your advertising performance. Once you are finished with this episode you'll know exactly how to target and market to your most important fans. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="https://twitter.com/NSTA_Racing" rel="nofollow" target="_blank">@NSTA_Racing</a>),  Facebook (<a href="https://www.facebook.com/NSTAracing/" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Interested in learning more about Facebook advertising from Andy? You can email him <a href="mailto:%20Andy@RakeDevelopment.com">Andy@RakeDevelopment.com</a> or visit <a href="http://www.rakedevelopment.com" rel="nofollow" target="_blank">www.RakeDevelopment.com</a> Andy has a huge social media presence. Find him on: Facebook (<a href="http://www.facebook.com/rakedevelopment" rel="nofollow" target="_blank">@RakeDevelopment</a>) Twitter (<a href="https://twitter.com/RakeDevelopment" rel="nofollow" target="_blank">@RakeDevelopment</a>)

IRP #11: Facebook Advertising Made Easy with Andy Heiser

What is on the horizon for the 2017 season? Are there threats that could derail a successful operation? What opportunities exist for this season and beyond? Business expert and racing promoter John Robbins keeps the conversation going with guest Joe Janowski of the National Karting Alliance. The discussion hits on a variety of topics, including whether NASCAR helping or hurting short track racing. They dive into the mindset of a race promoter and look at content as a key driver for the future of the sport. In this episode of The Inside Racing Podcast, you'll have an opportunity to think hard about the factors at play in our industry. It's a great time to take stock and look to the future as the season gets underway. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. P.S. - Our show needs a fact checker. I know the difference between Ed Sullivan and Ed McMahon, just couldn't spit it out in the moment! Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to talk more with Joe? Head over to www.nkaonline.com or email him joejanowski@nkaonline.com

What is on the horizon for the 2017 season? Are there threats that could derail a successful operation? What opportunities exist for this season and beyond? Business expert and racing promoter John Robbins keeps the conversation going with guest Joe Janowski of the National Karting Alliance. The discussion hits on a variety of topics, including whether NASCAR helping or hurting short track racing. They dive into the mindset of a race promoter and look at content as a key driver for the future of the sport. In this episode of The Inside Racing Podcast, you'll have an opportunity to think hard about the factors at play in our industry. It's a great time to take stock and look to the future as the season gets underway. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. P.S. - Our show needs a fact checker. I know the difference between Ed Sullivan and Ed McMahon, just couldn't spit it out in the moment! Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>),  Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@nstaracing.com">podcast@NSTAracing.com</a>. Want to talk more with Joe? Head over to <a href="http://www.nkaonline.com" rel="nofollow" target="_blank">www.nkaonline.com</a> or email him <a href="mailto:%20joejanowski@nkaonline.com">joejanowski@nkaonline.com</a>

IRP #36: Early Season Threats and Opportunities

Ralph Sheheen

Are you getting the most from your media partnerships? Do you understand the value of the content available to you at the race track? How are race fans consuming motorsports media? In this episode of The Inside Racing Podcast, we spend time with broadcasting legend and owner of the National Speed Sport News, Ralph Sheheen. Ralph takes the time to survey the current media landscape in sports and racing. He shares the trends he's seeing when it comes to content and content platforms. Most importantly, he provides suggestions for making the most of your relationships with the media. Business expert and motorsports professional John Robbins digs deep to hear Ralph's perspectives on the industry and uncover the success stories of promoters who have used television to grow their brands. We live in a world that is hungry for content 24/7. Ralph's strategies for putting content into the hands of your fans and customers is compelling. This episode is overflowing with great stuff. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to check out Speed Sport? Head over to www.speedsport.com. Sign-up for The Daily presented by General Tire. Subscribe to the monthly magazine and more. You can tune into MavTV for Suzuki presents Speed Sport. Every Thursday night at 8:00 pm and 10:00 pm EST. Keep the conversation going with Ralph on Twitter @RalphSheheen

Are you getting the most from your media partnerships? Do you understand the value of the content available to you at the race track? How are race fans consuming motorsports media? In this episode of The Inside Racing Podcast, we spend time with broadcasting legend and owner of the National Speed Sport News, Ralph Sheheen. Ralph takes the time to survey the current media landscape in sports and racing. He shares the trends he's seeing when it comes to content and content platforms. Most importantly, he provides suggestions for making the most of your relationships with the media. Business expert and motorsports professional John Robbins digs deep to hear Ralph's perspectives on the industry and uncover the success stories of promoters who have used television to grow their brands. We live in a world that is hungry for content 24/7. Ralph's strategies for putting content into the hands of your fans and customers is compelling. This episode is overflowing with great stuff. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>),  Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Want to check out Speed Sport? Head over to <a href="http://www.speedsport.com" rel="nofollow" target="_blank">www.speedsport.com</a>. Sign-up for The Daily presented by General Tire. Subscribe to the monthly magazine and more. You can tune into MavTV for Suzuki presents Speed Sport. Every Thursday night at 8:00 pm and 10:00 pm EST. Keep the conversation going with Ralph on Twitter <a href="https://twitter.com/ralphsheheen" rel="nofollow" target="_blank">@RalphSheheen</a>

IRP #25: Speed Sport's Ralph Sheheen Reveals Broadcasting Secrets and Media Insights

The latest episode of The Inside Racing Podcast goes back to the mailbag for more listener questions. What are the big differences between promoting a track versus a traveling series? Is there a different mindset required? How do fans engage with both? We're taking a deep dive into the world of race track and traveling series promotion on the show. If you are like me, you might not have given it much thought. When a podcast listener asked me to talk more about how traveling series should handle marketing and sponsorships, my wheels started turning. This episode will look at race promotion from both viewpoints and focus on marketing, sponsorship and business mindset. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

The latest episode of The Inside Racing Podcast goes back to the mailbag for more listener questions. What are the big differences between promoting a track versus a traveling series? Is there a different mindset required? How do fans engage with both? We're taking a deep dive into the world of race track and traveling series promotion on the show. If you are like me, you might not have given it much thought. When a podcast listener asked me to talk more about how traveling series should handle marketing and sponsorships, my wheels started turning. This episode will look at race promotion from both viewpoints and focus on marketing, sponsorship and business mindset. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>.

IRP #39: Mailbag: Track vs. Traveling Series Promotion

Bryan Neale

As the calendar turns to June, it's already time to start thinking about the 2018 season. What better time than now to revisit our interview with sales expert Bryan Neale. Take a minute to get your sales mindset in gear with this great episode. (FIRST AIRED: 11/29/16) Are sponsorship sales not great? Are you looking for a new approach to sales? Do you want to have more success when selling? On this episode of The Inside Racing Podcast, veteran sales trainer and coach Bryan Neale shares his sales framework. He reveals the mindset required to build momentum and find success. Bryan provides real examples racing promoters can use today to think differently about their business and stand out with prospects. Business expert and motorsports professional John Robbins works with Bryan to connect the dots between a professional sales approach and the realities of sales in the racing industry. This episode will give you a competitive edge this off-season. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Interested in learning more about Bryan? Visit www.blind-zebra.com Would you like to talk with Bryan about sales training for you or your team? You can email bryan@blind-zebra.com to continue the conversation.

As the calendar turns to June, it's already time to start thinking about the 2018 season. What better time than now to revisit our interview with sales expert Bryan Neale. Take a minute to get your sales mindset in gear with this great episode. (FIRST AIRED: 11/29/16) Are sponsorship sales not great? Are you looking for a new approach to sales? Do you want to have more success when selling? On this episode of The Inside Racing Podcast, veteran sales trainer and coach Bryan Neale shares his sales framework. He reveals the mindset required to build momentum and find success. Bryan provides real examples racing promoters can use today to think differently about their business and stand out with prospects. Business expert and motorsports professional John Robbins works with Bryan to connect the dots between a professional sales approach and the realities of sales in the racing industry. This episode will give you a competitive edge this off-season. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>),  Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Interested in learning more about Bryan? Visit <a href="http://www.blind-zebra.com" rel="nofollow" target="_blank">www.blind-zebra.com</a> Would you like to talk with Bryan about sales training for you or your team? You can email <a href="mailto:%20bryan@blind-zebra.com">bryan@blind-zebra.com</a> to continue the conversation.

IRP #38: REWIND - Sell Like A Pro This Off-Season: Training from Bryan Neale

What are the latest trends in sports and marketing? Have expectations for drivers changed over time? How has the Drive for Diversity program in NASCAR impacted the sport? In this episode of The Inside Racing Podcast, Christy Gormal, a marketing executive for Matchbook Creative and part of leadership team for NASCAR's Drive for Diversity program shares her perspectives on marketing, sports and entertainment and the D4D program. She reveals the pressure on drivers to deliver more than on-track performance to their sponsors. Christy explains why content and communication with your fans  is so important and how consistency is the key in maintaining authenticity. Business expert and motorsports professional John Robbins walks the track with Christy to get perspective on the opportunities, threats and challenges in racing. Christy's path to Rev Racing is fascinating and she reveals some of the ups and downs of managing the D4D program. This episode covers a ton of topics and has a little something for everyone.  Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to talk with Christy and her team? Check out www.brand-fuel.com or call the office (317) 920-1200. You can find Brand Fuel on facebook (@brandfuelIndy). If you are interested in hearing more about NASCAR's Drive for Diversity program visit www.NASCARdiversity.com or www.revracing.net

What are the latest trends in sports and marketing? Have expectations for drivers changed over time? How has the Drive for Diversity program in NASCAR impacted the sport? In this episode of The Inside Racing Podcast, Christy Gormal, a marketing executive for Matchbook Creative and part of leadership team for NASCAR's Drive for Diversity program shares her perspectives on marketing, sports and entertainment and the D4D program. She reveals the pressure on drivers to deliver more than on-track performance to their sponsors. Christy explains why content and communication with your fans  is so important and how consistency is the key in maintaining authenticity. Business expert and motorsports professional John Robbins walks the track with Christy to get perspective on the opportunities, threats and challenges in racing. Christy's path to Rev Racing is fascinating and she reveals some of the ups and downs of managing the D4D program. This episode covers a ton of topics and has a little something for everyone.  Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>),  Facebook (<a href="http://www.NSTAracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Want to talk with Christy and her team? Check out <a href="http://www.brand-fuel.com" rel="nofollow" target="_blank">www.brand-fuel.com</a> or call the office (317) 920-1200. You can find Brand Fuel on facebook (<a href="http://www.facebook.com/brandfuelindy" rel="nofollow" target="_blank">@brandfuelIndy</a>). If you are interested in hearing more about NASCAR's Drive for Diversity program visit <a href="http://www.NASCARdiversity.com" rel="nofollow" target="_blank">www.NASCARdiversity.com</a> or <a href="http://www.revracing.net" rel="nofollow" target="_blank">www.revracing.net</a>

IRP #27: Matchbook Creative's Christy Gormal on Marketing and NASCAR's Drive for Diversity Program

Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll get a set of powerful insights from Mike Lysakowski. Mike truly grew up in motorsports and is an expert on media, marketing and sponsorship. He teaches corporate seminars in the off-season and has been a repeat guest at the RPM Promoter's Workshops. Mike revisits some of his most compelling topics from his RPM talks and hones in on exactly what track promoters should be doing to attract new fans. He should know. Mike was just named the new promoter for Jennerstown Speedway (PA). Business expert and motorsports professional John Robbins asks Mike to take over the podcast and teach what he knows. His ideas and observations uncover ways to reach and build new race fans and win with digital marketing. Most importantly Mike pulls back the curtain on the good, the bad and the ugly when it comes to race promotion. This episode will definitely get you thinking about your approach at the track. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to get in touch with Mike? You can find him on Facebook (https://www.facebook.com/mikelysakowski) or shoot him an email at motorsportaspects@yahoo.com

Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll get a set of powerful insights from Mike Lysakowski. Mike truly grew up in motorsports and is an expert on media, marketing and sponsorship. He teaches corporate seminars in the off-season and has been a repeat guest at the RPM Promoter's Workshops. Mike revisits some of his most compelling topics from his RPM talks and hones in on exactly what track promoters should be doing to attract new fans. He should know. Mike was just named the new promoter for Jennerstown Speedway (PA). Business expert and motorsports professional John Robbins asks Mike to take over the podcast and teach what he knows. His ideas and observations uncover ways to reach and build new race fans and win with digital marketing. Most importantly Mike pulls back the curtain on the good, the bad and the ugly when it comes to race promotion. This episode will definitely get you thinking about your approach at the track. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Want to get in touch with Mike? You can find him on Facebook (<a href="https://www.facebook.com/mikelysakowski" rel="nofollow" target="_blank">https://www.facebook.com/mikelysakowski</a>) or shoot him an email at <a href="mailto:%20motorsportaspects@yahoo.com">motorsportaspects@yahoo.com</a>

IRP #33: Speedway Marketing Magic with Mike Lysakowski

The latest episode of The Inside Racing Podcast is all about answering your burning questions. How do you make sure your sponsorship proposals get noticed? Should you be advertising on Facebook? Are ticketing programs right for your track? These are the big questions we tackle in our first ever mailbag episode. I asked listeners to submit questions and I got some great ones right out of the gate. We'll take a deep dive and really dig into the answers, so you can make improvements to your track or series today.  Sponsorship (02:13) Facebook (23:40) Ticket Programs (29:20)  Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to check out 80/20 Sales and Marketing by Perry Marshall. You can find it on Amazon here: www.amazon.com/80-20-sales-marketing

The latest episode of The Inside Racing Podcast is all about answering your burning questions. How do you make sure your sponsorship proposals get noticed? Should you be advertising on Facebook? Are ticketing programs right for your track? These are the big questions we tackle in our first ever mailbag episode. I asked listeners to submit questions and I got some great ones right out of the gate. We'll take a deep dive and really dig into the answers, so you can make improvements to your track or series today. <ul> <li>Sponsorship (02:13)</li> <li>Facebook (23:40)</li> <li>Ticket Programs (29:20)</li> </ul> Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Want to check out 80/20 Sales and Marketing by Perry Marshall. You can find it on Amazon here: <a href="https://www.amazon.com/80-20-Sales-Marketing-Definitive-ebook/dp/B00CGNRVHE/ref=sr_1_1?ie=UTF8&amp;qid=1493039697&amp;sr=8-1&amp;keywords=80%2F20+sales+and+marketing" rel="nofollow" target="_blank">www.amazon.com/80-20-sales-marketing</a>

IRP #32: Listener Questions - Sponsorship, Facebook and Ticketing

Mel Abraham

Happy 4th of July! We're revisiting one of our most popular non-racing episodes with Entrepreneurship Expert Mel Abraham. While we cruise through the 2017 season, take a moment to take stock in your business mindset.  (FIRST AIRED: 1/24/17) So you're a racing entrepreneur. Are you crazy or just a typical business owner? What does it take to win as a business owner? How do you create sustainable long-term value instead of short-term  profits? On this episode of The Inside Racing Podcast, we chat with entrepreneurship expert Mel Abraham. Mel dives into the passion required and approach you'll need to have success. Business expert and motorsports professional John Robbins works with Mel to uncover the in's and out's of business ownership. What are the myths and misconceptions, what are the risks and what are the common mistakes other business owners have made. Mel shows us there's a way to think about owning your business that will help you sustain the good times much longer. Most importantly, he provides us with the most important question you can ask yourself as an entrepreneur and the future of entrepreneurship. (Hint: It has a lot to do with a recurring theme we've been discussing on the podcast.) Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Do you want to learn more about Entrepreneurial Thinking? Check out www.melabraham.com. For a deep dive into how to build a business model, you'll love Business Breakthrough Academy (http://www.businessbreakthroughacademy.com/) or for some great online training related to Mel's Book The Entrepreneur's Solution visit: http://www.theentrepreneurssolution.com Mel also recommended some great books: Start with Why by Simon Sinek and Blue Ocean Strategy by Mauborgne and Kim.

Happy 4th of July! We're revisiting one of our most popular non-racing episodes with Entrepreneurship Expert Mel Abraham. While we cruise through the 2017 season, take a moment to take stock in your business mindset.  (FIRST AIRED: 1/24/17) So you're a racing entrepreneur. Are you crazy or just a typical business owner? What does it take to win as a business owner? How do you create sustainable long-term value instead of short-term  profits? On this episode of The Inside Racing Podcast, we chat with entrepreneurship expert Mel Abraham. Mel dives into the passion required and approach you'll need to have success. Business expert and motorsports professional John Robbins works with Mel to uncover the in's and out's of business ownership. What are the myths and misconceptions, what are the risks and what are the common mistakes other business owners have made. Mel shows us there's a way to think about owning your business that will help you sustain the good times much longer. Most importantly, he provides us with the most important question you can ask yourself as an entrepreneur and the future of entrepreneurship. (Hint: It has a lot to do with a recurring theme we've been discussing on the podcast.) Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Do you want to learn more about Entrepreneurial Thinking? Check out <a href="http://www.melabraham.com" rel="nofollow" target="_blank">www.melabraham.com</a>. For a deep dive into how to build a business model, you'll love Business Breakthrough Academy (<a href="http://www.businessbreakthroughacademy.com/" rel="nofollow" target="_blank">http://www.businessbreakthroughacademy.com/</a>) or for some great online training related to Mel's Book The Entrepreneur's Solution visit: <a href="http://www.theentrepreneurssolution.com" rel="nofollow" target="_blank">http://www.theentrepreneurssolution.com</a> Mel also recommended some great books: Start with Why by Simon Sinek and Blue Ocean Strategy by Mauborgne and Kim.

IRP #42: REWIND - Entrepreneurial Thinking : Rules for Success in Racing with Expert Mel Abraham

Mike Neff

Every track and market is a little different. What are the common challenges we all share? What works when it comes to schedule and purse structure? Is there a right or wrong approach to marketing and sales? Business expert and motorsports professional John Robbins hits the beach with Myrtle Beach Speedway's Mike Neff. Mike has a lifetime of experience in racing. He's currently leading sales and marketing at Myrtle Beach. He's also spent time as an announcer and held various media positions at tracks throughout the southeast. Mike shares his insights and lessons learned at Myrtle Beach. In this episode of The Inside Racing Podcast, you'll get an insiders perspective into what's working and not working in grassroots racing. Mike puts a few rumors to rest about live streaming, broadcasting races and selling tickets online. More importantly he gives his opinions on the current state of grassroots racing and reveals where he thinks the industry is headed. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Check out Myrtle Beach Speedway online or on Facebook (@mbspeedway) You can watch Mike Neff's video series Riding Shotgun and learn more about Daytona1 Beach Madness here or hit him up on Twitter (@MNeffShortTrack)

Every track and market is a little different. What are the common challenges we all share? What works when it comes to schedule and purse structure? Is there a right or wrong approach to marketing and sales? Business expert and motorsports professional John Robbins hits the beach with Myrtle Beach Speedway's Mike Neff. Mike has a lifetime of experience in racing. He's currently leading sales and marketing at Myrtle Beach. He's also spent time as an announcer and held various media positions at tracks throughout the southeast. Mike shares his insights and lessons learned at Myrtle Beach. In this episode of The Inside Racing Podcast, you'll get an insiders perspective into what's working and not working in grassroots racing. Mike puts a few rumors to rest about live streaming, broadcasting races and selling tickets online. More importantly he gives his opinions on the current state of grassroots racing and reveals where he thinks the industry is headed. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Check out Myrtle Beach Speedway <a href="https://www.myrtlebeachspeedway.com/" rel="nofollow" target="_blank">online</a> or on Facebook (<a href="http://www.facebook.com/mbspeedway" rel="nofollow" target="_blank">@mbspeedway</a>) You can watch Mike Neff's video series Riding Shotgun and learn more about Daytona1 Beach Madness <a href="https://www.facebook.com/mbspeedway/videos/1241394665946837/" rel="nofollow" target="_blank">here</a> or hit him up on Twitter (<a href="https://twitter.com/MNeffShortTrack" rel="nofollow" target="_blank">@MNeffShortTrack</a>)

IRP #26: Myrtle Beach Speedway's Mike Neff on the Challenges of Sales and Marketing

 How does a person end up in the racing business? What decisions cause them to take a different path? How does a vision and clear guiding principles influence strategy and growth? We're kicking off a two-part interview with Must See Racing's Jim Hanks. Business expert and motorsports professional John Robbins gets to the heart of Jim's story. It's a fascinating look at the ways in which a motorsports broadcasting company has evolved over time. It's also a case study in the importance of television and internet broadcasting. In this episode of The Inside Racing Podcast, you'll hear some familiar themes and uncover some powerful insights. Jim has a great story to share. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.  Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.  Want to learn more about Must See Racing or get in touch with Jim? Visit www.mustseeracing.com

How does a person end up in the racing business? What decisions cause them to take a different path? How does a vision and clear guiding principles influence strategy and growth? We're kicking off a two-part interview with Must See Racing's Jim Hanks. Business expert and motorsports professional John Robbins gets to the heart of Jim's story. It's a fascinating look at the ways in which a motorsports broadcasting company has evolved over time. It's also a case study in the importance of television and internet broadcasting. In this episode of The Inside Racing Podcast, you'll hear some familiar themes and uncover some powerful insights. Jim has a great story to share. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:podcast@NSTAracing.com">podcast@NSTAracing.com</a>. Want to learn more about Must See Racing or get in touch with Jim? Visit <a href="http://www.mustseeracing.com" rel="nofollow" target="_blank">www.mustseeracing.com</a>

IRP #40: Lessons Learned in Motorsports Broadcasting with Must See Racing

Randy White

Where are the race fans? What do they want? How do you attract and keep them? Business expert and motorsports professional John Robbins puts the hammer down with Randy White, CEO of White-Hutchinson Leisure &amp; Learning Group. Randy is known throughout the world as an expert on experience and entertainment facilities. He understands trends and data, knows what works…and what doesn't and has valuable insights we've been looking for. Randy has studied in-home entertainment versus out of home experiences and sheds some light on what consumers expect these days. In this episode of The Inside Racing Podcast, Randy unleashes his knowledge to help the racing industry understand its struggles. It's encouraging to know we are not alone. It's troubling to recognize some of the long-term trends. Randy gives us reason to believe there are still opportunities to attract customers, but it's going to take a 21st century mindset to win with race fans. This episode may be the most important episode I've recorded so far. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.  Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Interested in talking with Randy or getting access to some of his great resources? You can email him randy@whitehutchinson.com or visit www.whitehutchinson.com. You can subscribe to his newsletter by clicking here. 

Where are the race fans? What do they want? How do you attract and keep them? Business expert and motorsports professional John Robbins puts the hammer down with Randy White, CEO of White-Hutchinson Leisure &amp; Learning Group. Randy is known throughout the world as an expert on experience and entertainment facilities. He understands trends and data, knows what works…and what doesn't and has valuable insights we've been looking for. Randy has studied in-home entertainment versus out of home experiences and sheds some light on what consumers expect these days. In this episode of The Inside Racing Podcast, Randy unleashes his knowledge to help the racing industry understand its struggles. It's encouraging to know we are not alone. It's troubling to recognize some of the long-term trends. Randy gives us reason to believe there are still opportunities to attract customers, but it's going to take a 21st century mindset to win with race fans. This episode may be the most important episode I've recorded so far. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.  Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>),  Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcast@nstaracing.com">podcast@NSTAracing.com</a>. Interested in talking with Randy or getting access to some of his great resources? You can email him <a href="mailto:%20randy@whitehutchinson.com">randy@whitehutchinson.com</a> or visit <a href="http://www.whitehutchinson.com" rel="nofollow" target="_blank">www.whitehutchinson.com</a>. You can subscribe to his newsletter by <a href="http://www.mailermailer.com/x?oid=16017h" rel="nofollow" target="_blank">clicking here</a>.

IRP #28: Randy White: Entertainment and Experience Expert on the Future of Leisure

Craig Emsweller

How important is social media? Which social platforms should you be using? What are some of the best practices and strategies to get the most out of your digital marketing efforts? In this episode of The Inside Racing Podcast, Craig Emsweller makes a pit stop to explain the in's and out's of digital marketing and social media. Craig is the CEO of E Square Marketing, a digital marketing agency with several motorsports clients. He discusses what he's learned over the years developing and executing digital marketing strategies. Business expert and motorsports professional John Robbins asks Craig to explain the critical elements of good social media. Craig shares his thoughts on the future of social media. We agree you must make social media and digital marketing a top priority. If you don't someone else will and they will attract the fans, sponsors and attention you want for your track or series. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Need help with social media or have questions for Craig? Check out www.esquaremarketing.com, tweet Craig @Esquaremktg or send him an email cemsweller@esquaremarketing.com

How important is social media? Which social platforms should you be using? What are some of the best practices and strategies to get the most out of your digital marketing efforts? In this episode of The Inside Racing Podcast, Craig Emsweller makes a pit stop to explain the in's and out's of digital marketing and social media. Craig is the CEO of E Square Marketing, a digital marketing agency with several motorsports clients. He discusses what he's learned over the years developing and executing digital marketing strategies. Business expert and motorsports professional John Robbins asks Craig to explain the critical elements of good social media. Craig shares his thoughts on the future of social media. We agree you must make social media and digital marketing a top priority. If you don't someone else will and they will attract the fans, sponsors and attention you want for your track or series. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit <a href="http://www.NSTAracing.com/archive" rel="nofollow" target="_blank">www.NSTAracing.com/archive</a> for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (<a href="http://www.nstaracing.com/twitter" rel="nofollow" target="_blank">@NSTA_Racing</a>), Facebook (<a href="http://www.nstaracing.com/facebook" rel="nofollow" target="_blank">@NSTAracing</a>) or email <a href="mailto:%20podcacst@NSTAracing.com">podcast@NSTAracing.com</a>. Need help with social media or have questions for Craig? Check out <a href="http://www.esquaremarketing.com" rel="nofollow" target="_blank">www.esquaremarketing.com</a>, tweet Craig <a href="https://twitter.com/Esquaremktg" rel="nofollow" target="_blank">@Esquaremktg</a> or send him an email <a href="mailto:%20cemsweller@esquaremarketing.com">cemsweller@esquaremarketing.com</a>

IRP #30: Social Media Secrets with Craig Emsweller

The Best Multi-Part Documentaries, with documentaries on Obama, Federer vs Nadal, the making of Star Wars, Netflix vs Blockbuster and more. Add episodes you're interested into your queue below!

Best Multi-Part Documentaries

The best podcast episodes on Startups. For anyone working in a startup, or anyone interested in the incredible stories behind how people built companies like Instagram, and Facebook. Offering both practical advice and insights, as well as the stories for how many of the biggest startups got to where they are today. Add episodes you're interested into your queue below!