Ranked #1
Session 17: SEO 101 – Getting started in Search Engine Optimization
Session 17: SEO 101 – Getting started in Search Engine Optimization
In session 17 of A Marketing Podcast I discuss how to get started in Search Engine Optimization. This is your SEO 101 co... Read more
24 Jun 2016
•
55mins
Ranked #2
Session 15: Customer Journey Mapping and Omni Channel Marketing
Session 15: Customer Journey Mapping and Omni Channel Marketing
In session 15 of A Marketing Podcast I discuss what customer journey mapping and Omni channel marketing is all about. Fi... Read more
10 Jun 2016
•
29mins
Ranked #3
Session 35: A Scientific approach to advertising
Session 35: A Scientific approach to advertising
In session 35 of A Marketing Podcast I’m talking about executing a scientific approach to advertising. The approach prov... Read more
15 Nov 2016
•
26mins
Ranked #4
Session 32: The Power of a CRM in Marketing
Session 32: The Power of a CRM in Marketing
In session 32 of A Marketing Podcast I talk about the power of a CRM tool in your marketing. I cover what a CRM is and h... Read more
18 Oct 2016
•
24mins
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Ranked #5
Session 8: Tactical and Campaign Planning
Session 8: Tactical and Campaign Planning
In session 8 of A Marketing Podcast I discuss tactical and campaign planning and strategies as part of your marketing st... Read more
22 Apr 2016
•
35mins
Ranked #6
Session 33: Awareness marketing – Not just impressions
Session 33: Awareness marketing – Not just impressions
In session 33 of A Marketing Podcast I talk about awareness marketing and how it’s more than just paying for impressions... Read more
25 Oct 2016
•
19mins
Ranked #7
Session 9: What should I budget for marketing
Session 9: What should I budget for marketing
In session 9 of A Marketing Podcast I discuss how to develop a budget for marketing using one of three different calcula... Read more
29 Apr 2016
•
28mins
Ranked #8
Session 10: Executing your marketing strategy
Session 10: Executing your marketing strategy
In session 10 of A Marketing Podcast I discuss how to write your executive summary as well as how to execute your strate... Read more
6 May 2016
•
24mins
Ranked #9
Session 5: Performing a marketing SWOT analysis
Session 5: Performing a marketing SWOT analysis
In session 5 of A Marketing Podcast I discuss performing a marketing SWOT analysis as part of your marketing strategy. I... Read more
31 Mar 2016
•
40mins
Ranked #10
Session 34: A Customer Marketing Discussion
Session 34: A Customer Marketing Discussion
In session 34 of A Marketing Podcast I talk Customer Marketing Overview. I go over when customer marketing kicks in and ... Read more
2 Nov 2016
•
22mins
Ranked #11
Session 30: Micro-moments marketing for small business
Session 30: Micro-moments marketing for small business
In session 30 of A Marketing Podcast, I’m talking about micro-moments marketing and how to execute marketing that focuse... Read more
4 Oct 2016
•
25mins
Ranked #12
Session 29: Delivering value in content marketing
Session 29: Delivering value in content marketing
In session 29 of A Marketing Podcast, I focus on making sure that you’re delivering value in content marketing campaigns... Read more
23 Sep 2016
•
22mins
Ranked #13
Session 6: Creating your unique selling proposition
Session 6: Creating your unique selling proposition
In session 6 of A Marketing Podcast I discuss what a USP or Unique Selling Proposition is and why you need one. I walk y... Read more
8 Apr 2016
•
22mins
Ranked #14
Session 7: Developing a marketing mix
Session 7: Developing a marketing mix
In session 7 of A Marketing Podcast I discuss the development of a marketing mix as part of your marketing strategy. The... Read more
15 Apr 2016
•
35mins
Ranked #15
Session 3: Establishing goals and objectives
Session 3: Establishing goals and objectives
In session 3 of A Marketing Podcast I discuss how to establish marketing goals and objectives as part of your marketing ... Read more
18 Mar 2016
•
14mins
