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Marketing

Social Pros Podcast

Updated 1 day ago

Business
Technology
Marketing
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Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

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Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

iTunes Ratings

123 Ratings
Average Ratings
101
13
3
3
3

Such a great show!

By BrieGF - Jun 08 2017
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Thank you so much for providing this not only interesting show, but also fun!

Great episode

By CJThomas6 - Jan 17 2017
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I enjoyed the episode about Arizona State Univeristy's Marketing Hub! Looking forward to more!

iTunes Ratings

123 Ratings
Average Ratings
101
13
3
3
3

Such a great show!

By BrieGF - Jun 08 2017
Read more
Thank you so much for providing this not only interesting show, but also fun!

Great episode

By CJThomas6 - Jan 17 2017
Read more
I enjoyed the episode about Arizona State Univeristy's Marketing Hub! Looking forward to more!
Cover image of Social Pros Podcast

Social Pros Podcast

Latest release on Feb 14, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 1 day ago

Rank #1: Use Humor and Ridiculousness to Reach Your Audience

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Oct 29 2013

38mins

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Rank #2: 5 Unmistakable Lessons From 50 Social Media Leaders

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Social Pros hosts Jay Baer, President of Convince and Convert, and Adam Brown, Executive Strategist at Salesforce, discuss their favorite episodes of 2016 and the five major takeaways from the year in social media.

Special thanks to our sponsors:

Dec 20 2016

43mins

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Rank #3: The Only Social Media That Matters

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Marcy Massura, Senior Strategist and Director of Digital and Consumer Engagement at Henson Consulting Inc., joins the Social Pros Podcast to get down and dirty on PR, social customer care, and the staying power of Twitter.

Special thanks to our sponsors:

Apr 11 2017

45mins

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Rank #4: Why You Need 3 Different Instagram Strategies

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Jenn Herman, Social Media Consultant & Trainer at Jenn’s Trends, joins the Social Pros Podcast to discuss strategies for the micro-platforms within Instagram.

Special thanks to our sponsors:

In This Episode

  • Why Instagram is the best place to gain “purposeful traffic”
  • Why IGTV requires a totally different strategy than Instagram Stories
  • How to effectively use hashtags
  • Why businesses should be posting less on Instagram
  • How to use Carousels
  • How to craft Stories

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jul 20 2018

35mins

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Rank #5: How to Squeeze the Boring Out of Your Social Media

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Andrew Pickering and Pete Gartland, Co-Founders of Andrew And Pete, join the Social Pros Podcast to discuss how a unique and consistent content stamp can launch your brand to new heights.

Special thanks to our sponsors:

In This Episode

  • How being a little bit more human leads to less of a barrier between you and your customers
  • Why creating standout content means being better or being different
  • How a schedule for success actually leads to success in half the time
  • Why tripling or quadrupling your click-through rate means moving content with chatbots

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jul 14 2017

42mins

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Rank #6: How to Utilize Social to Manage Customer Expectations

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Tony Clark, Digital Communications Manager for Cedar Point Amusement Park, joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors.

Please Support Our Sponsors

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:

Jul 26 2013

50mins

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Rank #7: New Strategies for Today's Social Media Landscape

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Jay Baer, Founder of Convince & Convert, and Adam Brown, Executive Strategist at Salesforce, discuss how social media has changed in the past year and give predictions for the coming year.

Special thanks to our sponsors:

In This Episode

  • How ephemeral content has developed and changed the social landscape over the past year
  • How simplifying the user interface can create a drastic shift in demographics for a social media platform
  • Why video has become one of the essential tools for social media marketing
  • How the world of social media could shift in the coming year
  • Why it's better to go more in-depth on a couple of social channels rather than trying to build a presence on all channels

Visit SocialPros.com for more insights from your favorite social media marketers.

Jan 19 2018

49mins

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Rank #8: The Formula For Creating Great Videos

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Amy Schmittauer, Author and Video Marketing Consultant, joins the Social Pros Podcast to share how and why you can position video content (both live and produced) to maximize engagement and brand awareness.

Special thanks to our sponsors:

Jan 31 2017

43mins

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Rank #9: How to Curate Social Media Trends That Matter

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Rohit Bhargava, Founder of Influential Marketing Group, bestselling author, and keynote speaker, joins the Social Pros Podcast to discuss the art, science, and impact of trend spotting and idea curation.

Special thanks to our sponsors:

Jan 17 2017

47mins

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Rank #10: Mobile will Take Social Beyond Broadcasting

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Susan Beebe, Manager of Social Media and Online Communities atTyson Foods

Feb 21 2014

1hr 2mins

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Rank #11: What Makes Real People Care About Your Social Media

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Andy Sernovitz, CEO of SocialMedia.org, joins the Social Pros Podcast to discuss the core elements of a successful social media community and getting real people to talk about your brand.

Special thanks to our sponsors:

In This Episode

  • 05:50 - How SocialMedia.org went from being the “Blog Council” to being an all around community for social media professionals
  • 09:14 - Why a good social media community requires management
  • 16:19 - Why deep social media communities need face to face interaction
  • 17:36 - How SocialMedia.org has evolved as social media has drawn larger budgets and more focus from corporations
  • 21:39 - How the ethics of advertising has evolved with social media
  • 24:53 - Why social media and word of mouth are not the same thing
  • 29:44 - Why story is so crucial when the quality gap has been narrowed between competing products

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jan 25 2019

40mins

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Rank #12: How Buffer Does Social Media and Why Less Is More

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Brian Peters, Digital Marketing Strategist for Buffer, joins the Social Pros Podcast to discuss the surprisingly promising future of organic content and why success on Facebook means using less of it.

Special thanks to our sponsors:

In This Episode

  • Why using social media doesn't mean a focus on driving traffic anymore
  • How transparency of operations leads to content gold for social marketing
  • Why embracing the rise of social video means tossing that landscape option
  • How time spent on cultivating organic content leads to successful paid content in the long run
  • Why increasing engagement means posting less on social

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jun 23 2017

50mins

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Rank #13: An Airline that Genuinely Delights Passengers using Social Media

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Greg Hounslow, Emerging Media Advisor at WestJet, joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there).

Mar 07 2014

55mins

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Rank #14: 10 Key Social Media Lessons From 51 Podcast Episodes

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In this special year-end episode of the Social Pros Podcast, Jay and Adam revisit highlights from their top ten episodes from 2018.

Special thanks to our sponsors:

In This Episode

  • 07:51 - Ep #316: Sarah O’Grady “Why the Best Social Media Ideas Sound Terrible at First”
  • 10:17 - Ep #319: Chuck Hemann “Is Your Job Ready for the Future of Social Analytics?”
  • 12:33 - Ep #327: Jenn Herman “Why You Need 3 Different Instagram Strategies”
  • 14:19 - Ep #329: Carmen Collins “Why the Cisco Talent Brand Program in Social Is So Fabulous”
  • 17:28 - Ep #331: Brian Fanzo “How Brian Fanzo Combines Real-Time and Right-Time Social Media”
  • 21:22 - Ep #339: Jay Acunzo “Why Social Media Best Practices Are Making You Worse, Not Better”
  • 24:46 - Ep #342: Owen Hemsath “4 Questions You Must Answer to Succeed on YouTube in 2019”
  • 27:40 - Ep #343: Michael Stelzner “Why Michael Stelzner Says Less Is Now More in Social Media”
  • 32:03 - Ep #314: Eric Saninocencio “How the Houston Texans Engage Fans 365 Days Per Year”
  • 36:14 - Ep #313: Phil M. Jones “Exactly What to Say in Social Media”

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Dec 28 2018

41mins

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Rank #15: The New Rules of Social Marketing and PR

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David Meerman Scott, Marketing and Sales Strategist for Freshspot Marketing, joins the Social Pros Podcast to discuss the latest edition of his bestselling book, “The New Rules of Social Marketing and PR,” newsjacking, and the unification of sales and PR/marketing.

Special thanks to our sponsors:

  • Salesforce Marke [...]

Nov 24 2015

46mins

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Rank #16: 6 Top 2020 Social Media Trends

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Join Jay Baer and his co-host, Adam Brown, on this special episode of the Social Pros Podcast, where they discuss the top social media trends on the horizon for 2020. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

SocialMedia.org

Full Episode Details

The Social Pros Podcast launched back in January 2012 and 400 episodes later, we’re still talking about the intriguing and ever-changing world of social media.

A lot has changed since the first episode of the Social Pros Podcast aired. Platforms that once reigned the social kingdom have resigned. Others have emerged victorious and a select few have managed to survive the chaos. More than that, social has grown into an enormous realm of advertising and has provided marketers and businesses with the perfect portal to target and engage with their customers

But, what does the future look like for social? In this special 400th episode of the podcast, we review noteworthy strides in social from 2019  and explore six of the top social media trends on the horizon for 2020 and beyond.

In This Episode:

  • 05:13 – Why episodic social content and social media shows will gain momentum
  • 10:45 – The future of Facebook and what 2020 holds for Instagram
  • 18:18 – Why Instagram direct commerce will continue to be a success
  • 20:27 – Whether TikTok is likely to survive 2020 and beyond
  • 25:18 - The rise of ‘dark social’ and a prediction for what could be one of the most important platforms for brands in 2020
  • 30:21 – How the role of a social media professional needs to adapt in 2020
  • 34:53 – How has branding changed in the last decade

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Dec 17 2019

46mins

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Rank #17: How to Add Value with Every Instagram Post

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Senior Marketing Executive and Food and Hospitality Influencer, David “Rev” Ciancio, joins the Social Pros Podcast to talk about how to increase engagement on Instagram with a fine-tuned social media strategy.  

Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

SalesForce Marketing Cloud

Pattern 89

Posting with Purpose 

Are you hungry for more engagement on Instagram? There was a time (long, long ago) when all you had to do was post a half-decent photo with a short, preferably funny caption and that was it. Nowadays, if you want to be classed as an ‘influencer,’ you’ve got to sharpen your game and make sure every post provides value to someone, somehow. 

As our guest, David (Rev) Ciancio says, “you’ve got to have a reason why you are creating and sharing content.” If your posts don’t provide any value, you’ll continue to see tumbleweeds roll through your Instagram feed. Know your audience’s pain points and give them content that they actually want and need. 

Rev is a Senior Marketing, Branding and Digital Strategist (and expert burger taster), who helps brands and businesses up their game on Instagram. As one of the country’s leading food and hospitality influencers, what he has to say about marketing on Instagram is taken as gospel by many, especially for those in the food and restaurant space. So, if you’re curious to find out more, grab a fork and dig in! 

In This Episode: 

06:46 – Common mistakes to avoid with your Instagram bio 

10:37 – What works when it comes to food marketing on Instagram 

15:03 – How to use video effectively on Instagram and the importance of conveying customer experience 

19:15 – Why UGC (User Generated Content) is so important when creating a successful Instagram marketing strategy 

23:09 – How to take high-quality images to share on Instagram 

27:12 – Rev shares his predictions for food trends 

Resources: 

Visit SocialPros.com for more insights from your favorite social media marketers. 

Jun 14 2019

41mins

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Rank #18: Building a T-Shirt Empire One Instagram at a Time

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John Pugh, CEO of House of Swank Clothing, joins the Social Pros Podcast to discuss product curation through social and why the art of handwriting notes is still alive and well.

Special thanks to our sponsors:

May 02 2017

48mins

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Rank #19: What Seth Godin Thinks About the State of Social Media

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Seth Godin, author of This Is Marketing, joins the Social Pros Podcast to discuss the current state of social marketing and the importance of consistency over authenticity.

Special thanks to our sponsors:

In This Episode

  • 05:42 - Why marketing still matters
  • 06:50 - Why marketing and advertising are not the same thing
  • 11:01 - Why social media success is about having a noteworthy product, not a noteworthy post
  • 16:41 - How clickbait earns distrust and ultimately loses customers
  • 20:46 - Why consistency is more valuable than authenticity
  • 28:06 - How to market to people’s beliefs
  • 29:20 - Why want and customer experience are greater than need in first world marketing

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Mar 01 2019

40mins

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Rank #20: 6 Social Media Changes Impacting 2019 (So Far)

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In this special episode of the Social Pros Podcast, Jay and Adam dive into the biggest trends to impact social in 2019 so far. 

Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

SalesForce

Emma

Top 6 Social Trends in 2019 

We’re already mid-way through the year and we’ve seen tons of fascinating social media trends emerge across the various platforms. With the social space continuously changing and evolving, social marketers have got to stay ahead of the game if they don’t want to get left behind. 

The Social Pros Podcast has been on fire this year with a stream of remarkable guests including some of the top social media professionals in the country. In this special episode, Jay and Adam take a look back at some of the stand-out episodes of the year to reveal six of the biggest social trends in 2019 so far. 

Some of the trends you’ll hear about were brought to the light by previous guests on the show while others were pulled from Jay and Adam’s work as strategists for great brands from around the world. Let’s just say that if you haven’t been paying attention to social trends, now is the time to perk up and listen in! 

In This Episode: 

  • 05:19 – How user behavior on social is changing according to The Infinite Dial Report 2019 
  • 11:30 – Why you should think of channels as a unique place to deploy a particular strategy and the future of social commerce 
  • 15:52 – What social platforms are getting more traction in 2019 
  • 21:29 – How user-generated content and influencers have become a must-do for almost every brand 
  • 30:03 – How ratings and reviews impact B2C and B2B companies 
  • 34:40 – How LinkedIn has become a content powerhouse 

Resources: 

Visit SocialPros.com for more insights from your favorite social media marketers.

Jun 07 2019

43mins

Play