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Rank #20 in Marketing category

Business
Technology
Marketing

Social Pros Podcast

Updated about 24 hours ago

Rank #20 in Marketing category

Business
Technology
Marketing
Read more

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

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Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

iTunes Ratings

116 Ratings
Average Ratings
97
11
3
3
2

Such a great show!

By BrieGF - Jun 08 2017
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Thank you so much for providing this not only interesting show, but also fun!

Great episode

By CJThomas6 - Jan 17 2017
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I enjoyed the episode about Arizona State Univeristy's Marketing Hub! Looking forward to more!

iTunes Ratings

116 Ratings
Average Ratings
97
11
3
3
2

Such a great show!

By BrieGF - Jun 08 2017
Read more
Thank you so much for providing this not only interesting show, but also fun!

Great episode

By CJThomas6 - Jan 17 2017
Read more
I enjoyed the episode about Arizona State Univeristy's Marketing Hub! Looking forward to more!

Listen to:

Cover image of Social Pros Podcast

Social Pros Podcast

Updated about 24 hours ago

Read more

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Use Humor and Ridiculousness to Reach Your Audience

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Oct 29 2013

38mins

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How to Add Value with Every Instagram Post

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Senior Marketing Executive and Food and Hospitality Influencer, David “Rev” Ciancio, joins the Social Pros Podcast to talk about how to increase engagement on Instagram with a fine-tuned social media strategy.  

Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

SalesForce Marketing Cloud

Pattern 89

Posting with Purpose 

Are you hungry for more engagement on Instagram? There was a time (long, long ago) when all you had to do was post a half-decent photo with a short, preferably funny caption and that was it. Nowadays, if you want to be classed as an ‘influencer,’ you’ve got to sharpen your game and make sure every post provides value to someone, somehow. 

As our guest, David (Rev) Ciancio says, “you’ve got to have a reason why you are creating and sharing content.” If your posts don’t provide any value, you’ll continue to see tumbleweeds roll through your Instagram feed. Know your audience’s pain points and give them content that they actually want and need. 

Rev is a Senior Marketing, Branding and Digital Strategist (and expert burger taster), who helps brands and businesses up their game on Instagram. As one of the country’s leading food and hospitality influencers, what he has to say about marketing on Instagram is taken as gospel by many, especially for those in the food and restaurant space. So, if you’re curious to find out more, grab a fork and dig in! 

In This Episode: 

06:46 – Common mistakes to avoid with your Instagram bio 

10:37 – What works when it comes to food marketing on Instagram 

15:03 – How to use video effectively on Instagram and the importance of conveying customer experience 

19:15 – Why UGC (User Generated Content) is so important when creating a successful Instagram marketing strategy 

23:09 – How to take high-quality images to share on Instagram 

27:12 – Rev shares his predictions for food trends 

Resources: 

Visit SocialPros.com for more insights from your favorite social media marketers. 

Jun 14 2019

41mins

Play

Non-Obvious 2019 Trends for Social Media and Beyond

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Rohit Bhargava, Founder and Chief Trend Curator of Non-Obvious Company, returns to the Social Pros Podcast to discuss the non-obvious 2019 trends as well as how to market successfully on a small business budget.

Special thanks to our sponsors:

In This Episode

  • 05:41 - Why “muddled masculinity” is one of the Non-Obvious trends for 2019
  • 08:52 - How “innovation envy” can lead businesses to make unnecessary changes for the sake of standing out
  • 10:51 - Why not all businesses can benefit from creating a spectacle
  • 17:17 - How to successfully market your small business on a small budget
  • 20:21 - How to “deliberately downgrade” your social media to become more effective in certain areas

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Feb 01 2019

34mins

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How to Use Content to Build Your Online Influence

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John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social.

Special thanks to our sponsors:

In This Episode

  • Why gaining trust means giving good information that improves lives
  • How consistent engagement leads to top-of-mind placement and being first in line
  • Why scaling influence means taking a moment to recognize others that have helped you
  • How ditching profits in a moment of vulnerability leads to a positive spot in long-term memory

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jun 13 2017

52mins

Play

Why You Need 3 Different Instagram Strategies

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Jenn Herman, Social Media Consultant & Trainer at Jenn’s Trends, joins the Social Pros Podcast to discuss strategies for the micro-platforms within Instagram.

Special thanks to our sponsors:

In This Episode

  • Why Instagram is the best place to gain “purposeful traffic”
  • Why IGTV requires a totally different strategy than Instagram Stories
  • How to effectively use hashtags
  • Why businesses should be posting less on Instagram
  • How to use Carousels
  • How to craft Stories

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jul 20 2018

35mins

Play

5 Unmistakable Lessons From 50 Social Media Leaders

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Social Pros hosts Jay Baer, President of Convince and Convert, and Adam Brown, Executive Strategist at Salesforce, discuss their favorite episodes of 2016 and the five major takeaways from the year in social media.

Special thanks to our sponsors:

Dec 20 2016

43mins

Play

The Only Social Media That Matters

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Marcy Massura, Senior Strategist and Director of Digital and Consumer Engagement at Henson Consulting Inc., joins the Social Pros Podcast to get down and dirty on PR, social customer care, and the staying power of Twitter.

Special thanks to our sponsors:

Apr 11 2017

45mins

Play

How to Utilize Social to Manage Customer Expectations

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Tony Clark, Digital Communications Manager for Cedar Point Amusement Park, joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors.

Please Support Our Sponsors

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:

Jul 26 2013

50mins

Play

The Formula For Creating Great Videos

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Amy Schmittauer, Author and Video Marketing Consultant, joins the Social Pros Podcast to share how and why you can position video content (both live and produced) to maximize engagement and brand awareness.

Special thanks to our sponsors:

Jan 31 2017

43mins

Play

How to Curate Social Media Trends That Matter

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Rohit Bhargava, Founder of Influential Marketing Group, bestselling author, and keynote speaker, joins the Social Pros Podcast to discuss the art, science, and impact of trend spotting and idea curation.

Special thanks to our sponsors:

Jan 17 2017

47mins

Play

How to Use Authenticity to Become an Iconic Business

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Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss the connection between authenticity and being an iconic business.

Special thanks to our sponsors:

In This Episode

  • 03:18 - How to define an iconic business
  • 06:21 - How to measure your brand’s distinctiveness
  • 09:05 - Why you should stop selling
  • 15:11 - How to use social to achieve distinction
  • 24:31 - How to encourage consumers to talk about your business through social

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Dec 07 2018

33mins

Play

How to Squeeze the Boring Out of Your Social Media

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Andrew Pickering and Pete Gartland, Co-Founders of Andrew And Pete, join the Social Pros Podcast to discuss how a unique and consistent content stamp can launch your brand to new heights.

Special thanks to our sponsors:

In This Episode

  • How being a little bit more human leads to less of a barrier between you and your customers
  • Why creating standout content means being better or being different
  • How a schedule for success actually leads to success in half the time
  • Why tripling or quadrupling your click-through rate means moving content with chatbots

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jul 14 2017

42mins

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Does Your Content Pass the Resharing Test?

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Guy Kawasaki, Chief Evangelist at Canva and author, joins the Social Pros Podcast this week along with Peg Fitzpatrick, Head of Social Strategy at Canva and author, to discuss optimizing your social media profile, how to get your content shared over and over, and the many tidbits of information they share in their new book: The Art of Social Media: Power Tips for Power Users.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/does-your-content-pass-the-resharing-test/

Nov 21 2014

52mins

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How to Use Social Media to Make Your Brand Fascinating

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Sally Hogshead, Hall of Fame Speaker and CEO of How to Fascinate, joins the Social Pros Podcast to discuss how the art of fascination can revolutionize and energize your brand.

Special thanks to our sponsors:

  • Salesforce Marketing Cloud (Advertising Studio: 

Jul 26 2016

52mins

Play

How to Build a Social Media Empire by Running with Scissors

Aug 22 2014

50mins

Play

How To Succeed With Visual Social Media Marketing

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Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.

Apr 18 2014

53mins

Play

What Seth Godin Thinks About the State of Social Media

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Seth Godin, author of This Is Marketing, joins the Social Pros Podcast to discuss the current state of social marketing and the importance of consistency over authenticity.

Special thanks to our sponsors:

In This Episode

  • 05:42 - Why marketing still matters
  • 06:50 - Why marketing and advertising are not the same thing
  • 11:01 - Why social media success is about having a noteworthy product, not a noteworthy post
  • 16:41 - How clickbait earns distrust and ultimately loses customers
  • 20:46 - Why consistency is more valuable than authenticity
  • 28:06 - How to market to people’s beliefs
  • 29:20 - Why want and customer experience are greater than need in first world marketing

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Mar 01 2019

40mins

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Be More Productive in Social Than You Ever Thought Possible

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David Horsager, business strategist and best-selling author of “The Trust Edge,” provides concrete steps to increase productivity and deepen relationships while maintaining peak creativity.

Special thanks to our sponsors:

Oct 20 2015

46mins

Play

How Groupon Integrates Social Media and Customer Experience

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Paul Matson, Head of Content & Social Media at Groupon

Jun 06 2014

51mins

Play

How Buffer Does Social Media and Why Less Is More

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Brian Peters, Digital Marketing Strategist for Buffer, joins the Social Pros Podcast to discuss the surprisingly promising future of organic content and why success on Facebook means using less of it.

Special thanks to our sponsors:

In This Episode

  • Why using social media doesn't mean a focus on driving traffic anymore
  • How transparency of operations leads to content gold for social marketing
  • Why embracing the rise of social video means tossing that landscape option
  • How time spent on cultivating organic content leads to successful paid content in the long run
  • Why increasing engagement means posting less on social

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jun 23 2017

50mins

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Introducing Standing Ovation

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On this special episode of the Social Pros Podcast, you’ll get to listen to the first ever episode of Jay Baer’s brand-new podcast, Standing Ovation, featuring Hall of Fame keynote speaker, Scott McKain. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

SocialMedia.org

Full Episode Details

Storytelling has always been at the heart of great presentations. A professional speaker worth his/her salt must be able to tell stories that resonate with their audience. These are the stories that impart wisdom, instruction, education, entertainment and so on, but where do these stories come from? And, how do they evolve over time?

On this special episode of the Social Pros Podcast, Jay announces his brand-new podcast, Standing Ovation. Standing Ovation is the show where the world’s leading professional speakers tell the stories of their stories. Each episode features a famous signature story from a professional speaker, followed by a close analysis of the story including answers to questions like where did the story come from? How have they optimized the story over time? And, what tips do they have to share to help someone become a better speaker and/or communicator?

Whether you’re a professional speaker, somebody who gives a lot of presentations at industry conferences or someone who wants to improve their communication skills, you can learn a lot from Standing Ovation. So, if you’re keen to know more, have a listen to this episode of Social Pros, where you’ll get to hear the first ever episode of Standing Ovation featuring Hall of Fame keynote speaker, Scott McKain.

In This Episode:

  • 05:13 – Listen to Scott McKain’s famous story, ‘Taxi Terry’’
  • 10:58 - How Scott’s story about Taxi Terry has changed and developed over time
  • 17:46 – The key ingredients that make an impactful signature story
  • 19:23 – Why you should make your stories as relatable as possible
  • 22:12 – How to inject hints of comedic relief in your stories and presentations
  • 29:12 – What makes Taxi Terry a universally effective story
  • 32:40 – Some of the common challenges that speakers working on their signature stories face
  • 35:36 – Scott shares the best piece of advice he was given about the speaking business

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Dec 06 2019

42mins

Play

Use Customer Questions to Drive your Social Content Strategy

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Henry Ma, the Chief Operating Officer of Ricoma Embroidery Machines, joins the Social Pros Podcast to talk about his company’s incredible content and social program. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Emma

Full Episode Details

When you’re in a super niche business like embroidery, getting people to even know you exist can be a real challenge. So, how can you leverage social media to gain traction and move leads through your sales funnel?

Henry Ma, the Chief Operating Officer of Ricoma Embroidery Machines, has perfected his content marketing strategy to not only attract attention but to plant the seed in people’s minds that they need embroidery. One way that they do this is by using customer and prospects questions to drive social content and essentially give people what they want.

It’s not just the social media team that gets involved with content creation at Ricoma Embroidery Machines either, it’s everyone from the marketing team to the sales and customer service team. If you’re in a niche business like Henry, his advice is to listen to your customers and prospects. Always have a finger on the pulse of what’s going on with your customers and ‘have ears and eyes everywhere.’

In This Episode:

  • 05:18 – How Ricoma Embroidery Machines helps businesses build brand equity
  • 07:50 – What The Apparel Academy is and how it helps brands launch successful apparel merchandise
  • 13:36 – How Henry and his team use customer questions to drive their social content
  • 15:02 – Finding the balance between category content and branded content
  • 17:49 – Leveraging user-generated content to build a community around your niche
  • 20:17 – How Ricoma Embroidery Machines moved from written-based content to video content
  • 22:57 – Why you should repurpose your pillar content for different platforms
  • 31:34 – How Henry’s business handles reactive customer care

Resources 

Visit SocialPros.com  for more insights from your favorite social media marketers.

Nov 29 2019

41mins

Play

Michael Stelzner Predicts a Bumpy Future for Social Media

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Michael Stelzner, the Founder of Social Media Examiner, joins the Social Pros Podcast to discuss the death of organic reach and the future of social media.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

SocialMedia.org

Full Episode Details

With organic reach diminishing, is social media headed for a bumpy future whereby the only way to get noticed is to pay for it?

Our guest on this episode of Social Pros, Michael Stelzner, the Founder of Social Media Examiner, certainly thinks so, stating, “marketers gulp as customer acquisition costs rise,” and he’s not wrong.

According to Mark Zuckerburg, there are 7 million active advertisers on Facebook. That’s a lot of competition and the cost of advertising is rising rapidly with no sign of slowing down. Not only that, but more than half of all Google’s organic search results end in zero clicks.

So, what can marketers do to be seen in an age where organic reach seems to be on the way out? You’ll have to listen to this episode of Social Pros to find out!

In This Episode:

  • 04:20 – Why marketers are likely to focus more on video as customer acquisition costs increase
  • 12:13 – How Social Media Examiner are using links to develop a community on Facebook
  • 16:16 – What Michael would recommend the board of YouTube does differently
  • 21:16 – How marketers can leverage Instagram Stories to advertise their business
  • 23:55 – How Michael plans to get up to 25,000 views per YouTube video in 2020
  • 28:27 – How marketers are using automation and an insight into the ‘dark side’ of automation and bots
  • 32:55 – Why older people are more likely to survive on social than the younger generation

Resources

Nov 22 2019

44mins

Play

Social Pros Greatest Hits - How to Add Value with Every Instagram Post

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In this episode we’re re-visiting one of the most fun episodes we’ve ever had here at Social Pros. All the way back in June, we had a chat with Senior Marketing Executive and Food and Hospitality Influencer, David “Rev” Ciancio, who spoke about how to increase engagement on Instagram with a fine-tuned social media strategy.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

LinkedIn Marketing Solutions

In this episode we’re re-visiting one of the most fun episodes we’ve ever had here at Social Pros. All the way back in June, we had a chat with Senior Marketing Executive and Food and Hospitality influencer, David “Rev” Ciancio, who spoke about increasing engagement with a fine-tuned social media strategy.

We asked the question, ‘are you hungry for more engagement on Instagram?’ Let’s face it, whether you’re a business owner, or you own a fluffy, three-legged cat, everyone craves likes, right?

It turns out that it’s hard work being an Instagram influencer these days. No longer can you make it by posting the occasional photograph with a funny quip. Instead you have be on the ball, following the latest trends and making sure that every single post that comes from your account holds value to someone. It isn’t easy, trust us.

David (Rev) Ciancio was on hilarious form, as he always is, and gave us some food for thought. Looking back, one of the key quotes from the episode was, “you’ve got to have a reason why you are creating and sharing content.” The key is to understand your audience’s pain points and show them something that can actually benefit them.

Since the podcast took place, you can only imagine how many burgers Rev has eaten, he is an expert burger taster after all. Jokes aside, he’s worked his way up to become a Senior Marketing, Branding and Digital Strategist who helps brands and businesses up their game on Instagram. He is one of the country’s leading food and hospitality influencers, so if you love food, then you know who to follow.

In This Episode:

  • 06:46 – Common mistakes to avoid with your Instagram bio
  • 10:37 – What works when it comes to food marketing on Instagram
  • 15:03 – How to use video effectively on Instagram and the importance of conveying customer experience
  • 19:15 – Why UGC (User Generated Content) is so important when creating a successful Instagram marketing strategy
  • 23:09 – How to take high-quality images to share on Instagram
  • 27:12 – Rev shares his predictions for food trends

Resources:

Visit SocialPros.com for more insights from your favorite social media marketers.

Nov 15 2019

40mins

Play

Is your Social Media Curious Enough to Succeed?

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Ron Tite, Founder and CEO of Church+State, joins the Social Pros Podcast to discuss his new book, ‘Think. Do. Say,’ and how you can win your audience’s time and confidence. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Emma

Full Episode Details

Social media professionals can become so focused on producing non-stop content that they don’t stop to consider whether they’re making originals or prints in their social media.

In other words, do you let creativity drive your social media decisions? Or, are you led by what others are doing in hopes of obtaining similar outcomes? Ron Tite, the Founder of Church+State claims that every artist knows you make more money from the print than the original. But that print doesn’t exist without a brilliant original.

Over time, social media has become more about the media and less about the social, but is it time for a change? If you want to cut through the noise and win your audience’s time and trust, you need to ditch the jargon and unleash your inner artist.

In This Episode:

04.47 – What ‘the pitch slap’ is and how it relates to social media

07:53 – How to pitch a new book to people the right way

12:12 – The role of maths in social media measurement and attribution

15:10 – The challenging side of working with clients from an agency’s perspective

19:19 – Why more social media professionals need to let creative curiosity lead the way

23:12 – Why you need a dedicated social media experimental budget

25:11 – Where influencers work well and where they don’t

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Nov 08 2019

41mins

Play

The Biggest Threat to Community Managers is Themselves

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Jeremiah Owyang, Founding Partner of Kaleido Insights joins the Social Pros Podcast to talk about how the biggest threat to community managers is themselves.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

SocialMedia.org

Full Episode Details

The main aim of digital transformation is to anticipate customer needs and provide them with a great customer experience. Unfortunately, many companies are focussed on digital transformation, but they’ve forgotten why.

Jeremiah Owyang, Founding Partner of Kaleido Insights, insists that just because you can do something doesn’t mean that you should, and that rings true for digital transformation. He’s a great believer of self-care within the industry and explains the best way to advance our social media careers whilst understanding the pressures we face.

Social media is ever-changing, which means there’s an immense pressure to keep up and a high chance of failure. Fortunately, Jeremiah has mapped out the lifecycle of social, which could help you understand where to make changes within your business and connect with your audience effectively.

In This Episode:

  • 05:44 – What is digital feudalism?
  • 07:55 – Where we are in the lifecycle of social
  • 09:06 – The skills needed for modern day social media professionals
  • 11:32 – The biggest challenges in digital transformation
  • 16:30 – Are social media failures due to cultural weaknesses
  • 21:32 – What is Community Manager Day?
  • 30:14 – Jeremiah’s one tip for aspiring social pros

Resources:

Visit SocialPros.com or more insights from your favorite social media marketers.

Nov 01 2019

35mins

Play

The Power of Social Media for Professional Services

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Mitch Jackson, aka “The Streaming Lawyer,” joins the Social Pros Podcast to discuss how social media can be a game-changer for professionals.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud

LinkedIn Marketing Solutions

Full Episode Details

Being a powerful story-teller in court can also help you become a powerful story-teller across social media. Yet, people in professional services are often wary of posting on social media. That might not be a surprise, but sharing knowledge on a global platform can open you up to new clients and new opportunities.

That’s what my guest this week, Mitch Jackson, trial attorney and Senior Partner at Jackson & Wilson Inc, has done. Using his court room communication skills, he has taken social media by storm.

Tune in to find out how social media can be a game-changer for professionals. We talk to Mitch about his successful social strategy and how that has transformed his career. His social media presence even led him to becoming a best-selling author and a social media and live streaming consultant. And, he also gives us tips for other lawyers and professionals looking to build their online audience.

So, if you thought all lawyers were stuffy – then you won’t want to miss the truly inspirational social media force that is Mitch Jackson.

In This Episode:

  • 08:33 - How Mitch moved from helping on a 1:1 basis to helping a global audience
  • 10:57 – Ask your customers how they want to communicate with you
  • 15:12 – How to communication is key to building your presence on social media
  • 16:56 – How Mitch gets his content inspiration and grabs attention
  • 19:37 – How professional service firms can harness social media
  • 24:23 – Should you worry about the ROI on your social engagement?
  • 27:09 – Top 3 tips on how to communicate and create relatable content
  • 29:47 – Why consistency is so important to your content strategy
  • 30:42 – How repurposing content can save you time and reach more people
  • 34:08 – Regulations about social advertising by law firms
  • 38:30 – How future lawyers can utilise social media to build their brand
  • 40:43 – What's next for Mitch Jackson?

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Oct 25 2019

49mins

Play

Two Personal Brand Secrets and Why Reputation Precedes Revenue

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Rory Vaden, the Co-Founder of Brand Builders Group, joins the Social Pros Podcast to discuss the key steps you need to take to build and monetize your successful personal brand.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

SocialMedia.org

Full Episode Details

We are surrounded by a constant stream of marketing noise, influencers, and competition. What’s the secret to creating a personal brand that will make you stand out from the crowd and generate revenue?

If you can’t be found, if you have mixed messages, if you have no real solution to a problem people are facing and have a weak reputation – then people are unlikely to buy from you. However, if you want to build a personal brand that grows revenue – then you need to be that person people think about before anyone else.

Rory Vaden, the Co-Founder of Brand Builders Group, believes, that the secret to building a successful personal brand is to do with answering a simple question. What is your solution and your uniqueness? If you can’t answer those two things, then you will find it hard to cut through the noise and deliver effective messages. Your entire branding and marketing strategy must be centered on how you solve a problem and what makes you unique.  Only then can you focus on building a rock-solid reputation that will grow your revenue.  

In This Episode:

  • 8:43 – What approach should you take to showcase our personal brand in social media
  • 14:37 – How to craft your personal brand around solving a problem
  • 17:06 – How to stand out when other influencers are solving similar problems to you
  • 19:19 – Why focusing on your solution and your unique “lens” on the world will help you stand out from the crowd
  • 23:06 – How to avoid getting your personal brand wrong
  • 25:16 – Why having a “Relationship Headquarters” is important for your brand
  • 29:31 – What you can learn from the big brands to apply to our own personal branding strategies
  • 34:31 – Why building a “rock solid” reputation must precede revenue

Resources:

Visit SocialPros.com for more insights from your favorite social media marketers.

Oct 18 2019

44mins

Play

366 Bites of Wisdom for Social Media Professionals

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John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast to discuss what social media professionals can learn from great minds throughout history.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud

LinkedIn Marketing Solutions

Full Episode Details  

History tends to repeat itself and if you look closely, you’ll discover a lot of parallels between the waging of the American Civil War and the existing societal and political climate. 

The wise will look to the past for guidance and as John Jantsch notes in his latest book, ‘The Self-Reliant Entrepreneur,’ today’s entrepreneurs and social media professionals can learn a lot from the inspirational meditations, thoughts and writings of great minds from the past. If you’re in the social media and marketing profession, you have to tap into your creativity to create things today that did not exist yesterday.

Of course, you’re not in this race alone. As John rightly declares, not only are social media professionals making up something that didn’t exist before, thousands of people are going to copy it tomorrow.

So, you have to go right back where you started and like many of America’s most notable authors, you’ve got to unleash your inner creative and be willing to always reach for your next great ‘win’ on social.

In This Episode: 

05:13 – How the essence of marketing and podcasting has evolved in the last five years

07:24 – How John’s book, ‘The Self-Reliant Entrepreneur,’ acts as a guide for developing a deeper relationship with the entrepreneurial journey

10:38 – What we can learn from great minds of the past

13:43 – How John came up with the seasonal structure of his book

18:37 – What compelled John to explore the deep topics discussed in the book

22:32 – A closer look and analysis of some interesting quotes from ‘The Self-Reliant Entrepreneur’ and why they’re so relevant for social media professionals

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Oct 11 2019

43mins

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How to Repurpose your Content on Social for Maximum Results

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Amy Woods, the Founder of Content 10x, joins the Social Pros Podcast to discuss why repurposing should be an integral part of your content marketing strategy.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

LinkedIn Marketing Solutions

Full Episode Details

Do you repurpose your content? Most marketers spend so much of their time and energy creating new content that they neglect to realize the potential value that comes from repurposing content.

Recycling your existing content for different mediums and platforms is an effective way to cut content creation time, expand audience reach and prolong your content’s longevity. However, if you’re serious about repurposing and remarketing your content, you need to get ahead of the curve and think about repurposing before you create the content.

As Amy Woods, the Founder of Content 10x, states, repurposing starts in the planning stage and shouldn’t be an afterthought. If you create content with your repurposing strategy in mind, you’ll be able to create and repurpose content more efficiently and get the most out of your content.

In This Episode:

05:17 – What content repurposing is and how it can help you amplify core content on social media

09:37 – An insight into Content 10x’s repurposing process

11:42 – Why you should create content with repurposing in mind

16:29 – Why you need to repurpose content differently for each of the social media platforms

20:15 – How repurposing can help improve your organic reach on social

23:24 – How to know what hashtags to use for the most engagement

25:36 – How to use content repurposing to drive traffic, increase awareness and generate more clicks

29:05 – Best publishing practices for filtering your repurposed content on social media

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Oct 04 2019

46mins

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How the USPS Built a Social Media Program that Combines Content and Customer Service

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Nicholas Sucich, the Executive Producer of Digital Communications at USPS, joins the Social Pros Podcast to discuss how social can bring you closer to your customers.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Emma

Full Episode Details  

Customer service is the bloodline of most businesses and the rise of social media has enabled brands to pursue a direct connection with their customers. However, a lot of the time, it’s easier said than done. 

Working for a 600,000-employee federal agency is far from being the most fertile ground for social media communication. This is the challenge that Nicholas Sucich, the Executive Manager of Digital Communications at USPS faces on a daily basis. People are sending less mail these days and, in many ways, social media is to blame.

So, how can you make social an integral part of your digital communication strategy when there are literally thousands of players and not everyone remembers you’re all on the same team? It starts with getting social media approved in your organization and to do that, you need to get a seat at the table and sell social to your corporate leadership.

In This Episode: 

05:23 – How to use social media as a customer service outlet

07:31 – How to use data and insights to improve social listening

10:20 – How to manage social communications at scale

16:23 – Why you should establish social media protocols for employees

19:40 – How to use social media as a recruiting tool

24:46 – How to prepare and plan for crisis communications on social

34:07 – How social media compares to traditional forms of broadcasting

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Sep 27 2019

49mins

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How to Maximize the Storytelling Impact of your Social Media

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Kindra Hall, President and Chief Storytelling Officer at Steller Collective, joins the Social Pros Podcast to discuss how brands can increase consumer storytelling and solicit better stories from their customers.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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Emma

Full Episode Details

As a species, we’ve told stories since the first caveman (or cavewoman) painted mammoths inside cave walls. We’ve definitely got better at it since then, but the foundation of storytelling and how stories have the unique ability to drive emotion from deep within us has remained the same.

There’s no denying that although the essence of storytelling hasn’t changed much, the way we tell stories certainly has. Even traditionally published books have had to make room for the digital screen age of storytelling and what is a social media post other than a short-form story?

As Kindra Hall, President and Chief Storytelling Officer at Steller Collective says, every Instagram post is a stage for you to connect with your desired audience. So, you’ve got to make every word count and get people in your ecosystem to want to tell their stories with you. If you can find a way to solicit better stories from your customers, you’re well on your way to success.

In This Episode:

  • 05:08 – How Kindra got involved in storytelling as a thought leadership platform
  • 09:24 – Which of the four types of stories are best suited for social media
  • 10:47 – Why so many brands are using stories the wrong way on social
  • 15:06 – How visual content and multimedia can impact your stories
  • 19:31 – How to increase consumer storytelling and solicit better stories from your customers
  • 27:36 – How do you know when a story is working

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Sep 20 2019

35mins

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Social Pros Greatest Hits - Is This the Best Business on Instagram?

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In this special encore episode of Social Pros, Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has used influencer marketing and user-generated content to build a jewelry brand that dominates Instagram.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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Techsmith

Full Episode Details

As one of the fastest-growing marketing channels today, leveraging the power of Instagram to help sell products and services is a smart business move for sure. But, is it possible to build the back of an entire company on Instagram usage alone?

We’ve got a special encore episode of the show for you this week, where we’ve reached back into the Social Pros archives to bring you one of our favorite episodes of the year featuring Griffin Thall, CEO, and Co-Founder of Pura Vida Bracelets. Since appearing on the show, Griffin and his partner have cashed in and sold a majority stake of their company to Vera Bradley for $75 million.

When you listen to this episode and hear how Griffin and his team transformed a humble business into a global powerhouse using a strategic approach to user-generated content and influencer marketing, that $75 million starts sounding like a pretty good deal. After all, Pura Vida Bracelets has been crowned one of the best businesses on Instagram with an engaged following that helps the brand ship millions of bracelets each month.

In This Episode:

  • 06:35 – The origin story of Pura Vida Bracelets and how they went from a small brand in Costa Rica to a global sensation selling millions of bracelets each month
  • 11:47 – How social media has aided Pura Vida’s success
  • 14:37 – How Pura Vida works with user-generated content (UGC content) and influencers to increase engagement and boost their presence on Instagram
  • 18:00 – Why you should experiment on Instagram to find out what works for you
  • 22:14 – Tips for working with influencers in the most effective way
  • 27:14 – Why it’s important to work with brand representatives/ambassadors and key differences between online and in-person word-of-mouth marketing
  • 30:51 – Why reviews and social-proof are vital to a brand’s success both online and offline

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Sep 13 2019

42mins

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How to Transform Your Followers into Superfans with Magic Moments

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Pat Flynn, CEO of Flynndustries, the host of Smart Passive Income and author of Superfans, joins the Social Pros Podcast to discuss how you can transform your followers, subscribers and customers into superfans.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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SocialMedia.org

Master the Pyramid of Fandom

Building a loyal follower base is no easy feat. It takes time, dedication and strategy to create and retain fans that will follow you no matter what. However, you’ll never build a loyal fan base without mastering the “pyramid of fandom.” 

Pat Flynn, CEO of Flynndustries and the host of Smart Passive Income, claims that fans aren’t created the moment people find you. They’re created by the moments you create for them over time. If you want to move fans from casual audience members to superfans who put your brand on blast every chance they get, you’ve got to put the work in.

Your superfans are your biggest supporters. They’ll promote your brand far and wide, tell their friends about you and engage with you in many different ways. Your superfans are out there, you just need to connect with them and provide them with magical moments that keep them coming back for more.

In This Episode:

  • 06:19 – What the pyramid of fandom is and how to nurture fans to become superfans
  • 12:23 – The progression of going from zero to superfan and tips to accelerate fans up the pyramid
  • 24:31– How to get customers more involved and engaged
  • 30:58 – Why you should focus on one social channel to connect with your superfans instead of trying to master all of them at once
  • 33:22– The dark side of building fans and common pitfalls to avoid
  • 39:46 – The importance of multimedia when it comes to building a following of superfans

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Sep 06 2019

46mins

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Social Media Lessons From America's Biggest Hospitals

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Jay Baer and Adam Brown go solo in this episode of the Social Pros Podcast to discuss common trends across social media marketing from the top U.S. hospitals.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

emma

Beyond the Newsfeed: The Best Healthcare Social Media for 2020

What can America’s biggest hospitals teach us about social media? According to Convince & Convert’s brand-new report, “Beyond the Newsfeed: The Best Healthcare Social Media for 2020,” hospitals across the U.S. are leveraging social to increase patient loyalty and attract more patients than ever. 

However, getting social “right” in the healthcare industry is innately difficult. You’ve got a lot of regulatory considerations to keep in mind from patient privacy to hospital policies and so on. In many cases, you’ve got to wrestle all of this along with a wealth of different topics across the entire spectrum of health and wellness.

In this special episode, we take a closer look at the findings from the “Beyond the Newsfeed: The Best Healthcare Social Media for 2020,” report to reveal how hospitals use social media and how they’ve matured their own social strategies in ways that no one could have predicted.

In This Episode:

  • 04:40 – How hospitals are changing the way they interact with patients on social
  • 07:37 – Social media strategies and tactics that are working for hospitals
  • 12:04 – How hospitals are using Facebook Live to engage with their audience and what other brands and industries can learn from it
  • 14:43 – How the healthcare industry use paid social, boosted posts and targeted ads
  • 19:31 – Best practices when it comes to sharing video content on social
  • 22:50 – Why more hospitals are embracing technology and social media
  • 30:41 – What healthcare administrators can learn about the country’s top three performing hospitals on social

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Aug 30 2019

38mins

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The Right Way to Handle Reviews in 2019 According to Yelp

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John Carroll, Senior Manager of Business Outreach at Yelp, joins the Social Pros Podcast to discuss the importance of responding to online reviews and why you should never underestimate the value of good customer service.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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Emma

Respond to Customer Reviews!

Did you know that reviews that mention good customer service are 15 times more likely to be a 5-star review than a 1-star review? The problem is that so many businesses are focused on perfecting their product and ‘brand identity’ that customer service is often put on the back burner.

John Carroll, Sr. Manager of Business Outreach, believes that you shouldn’t have a different customer service strategy for each channel. Instead, you need to adopt a global customer service strategy that’s consistent across all of the channels. So, if you respond promptly in person, you should respond promptly online.

What your customers say about you online is important and if you want to keep negative reviews at bay, you’ve got to improve your customer service. Of course, you can’t always prevent customers from blasting negative feedback. But, there is a way to turn your most critical review into a positive insight. You’ll just need to tune in to our discussion with John Carroll to find out how…

In This Episode:

  • 02:10 – Interesting statistics about how people leave reviews based on customer service and the speed of service
  • 06:58 – Why it’s so important for brands to respond to reviews
  • 14:13 – How brands have listened to Yelp reviews and turned things around
  • 20:32 – John predicts the future of Yelp reviews concerning 5G, GPS and mobile
  • 24:05 – Tips to help businesses get more reviews on Yelp
  • 30:22 – How Yelp leverages social for customer service

Resources

Visit SocialPros.com  for more insights from your favorite social media marketers.

Aug 23 2019

49mins

Play

Why Instagram is the Cookie Monster of Content and How You Should Feed the Beast

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Jill Paider, an award-winning photographer and creative director, joins the Social Pros Podcast to discuss the importance of sharing photogenic content on Instagram and how ‘social photography’ has impacted the industry.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Emma

Full Episode Details

When most people think about creative minds, they recall world-renown artists, novelists, architects and so on. However, what you might not realize is that social pros are creatives too. It takes a lot of creative thinking to produce and publish great posts and come up with effective marketing strategies that can propel a brand’s growth.

But, can creativity be taught? Or, is it something that only the Leonardo da Vinci’s and Steven Spielberg’s of the world are born with? Jill Paider is an award-winning photographer and creative director. She has published 21 books and believes that inspiration fuels creativity.

The only problem is that if you are a creative, inspiration isn’t a luxury, it’s a necessity. You have to learn how to spark inspiration to keep doing the work that you love. You can’t wake up one morning and procrastinate because you weren’t feeling inspired. You’ve got to train your brain to fire on the cylinders and keep the creative juices flowing no matter what.

In This Episode:

  • 06:55 – How to train your brain to get into a creative routine
  • 09:16 – Why and how to silence the voice of your inner perfectionist
  • 12:19 – Tips for balancing travel and work
  • 14:03 – How the professional photography industry has been impacted by social photography
  • 19:24 – Why photography is deemed as 80% creative and 20% technical
  • 22:39 – How to use social to promote books
  • 30:28 – How to be patient as a photographer and social media professional

Resources

 Visit SocialPros.com for more insights from your favorite social media marketers.

Aug 16 2019

38mins

Play

How this Airline Became Best in the World at Social Media

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Greg Hounslow, Emerging Media Manager at WestJet, joins the Social Pros Podcast to discuss how the airline has propelled their online presence to become the number one brand on social in the airline industry.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Emma

Building a Number One Brand on Social

Influencer marketing has definitely made its mark on social. But, as with most things in life, there’s a right and wrong way to do influencer marketing. Many businesses make the mistake of pursuing influencers just because they have a large following, but that doesn’t always mean that they can add real value to your business.

According to Greg Hounslow, the Emerging Media Manager at WestJet, you should also consider the content output an influencer provides and whether it can actually help drive your brand and ROI forward.

WestJet is the number one airline on social media, winning multiple awards for their strategy and performance. Other brands in the airline industry struggle to rival their success and their secret is simple – rather than stick to the same strategy year after year, they’ve continued to evolve alongside social media.

In This Episode:

  • 07:17 – How the social programme at WestJet is organized
  • 11:56 – How WestJet’s team expectations have shifted over the last five years
  • 15:00 – The benefits of evaluating organic reach through fan engagement and evaluating paid from a revenue generation perspective
  • 17:06 – How WestJet’s content strategy has evolved
  • 20:37 – How the customer care team responds to negative feedback
  • 29:22 – Greg predicts the future of chatbots
  • 34:40 – When influencer marketing works and when it doesn’t

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Aug 09 2019

51mins

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How a 180 Year Old Brand Made a Huge Social Media Pivot

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Jen Hartmann, the Public Relations and Social Media Manager at John Deere, joins the Social Pros Podcast to discuss how a 180 year old brand leverages paid social. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Emma

Social is no longer a free marketing tool 

There was a time when social could be used as free marketing. The only price you had to pay for some engagement was time and maybe a little bit of luck. However, putting the same message on multiple platforms and hoping for the best isn’t going to cut it anymore.

Paid social is arguably the most effective way for brands to expand the reach of their content. Instead of saturating your audience with content, you need to consider targeting the right audiences, at the right time and on the right social platform.

Jen Hartmann, the Public Relations and Social Media Manager at John Deere, agrees that social is no longer the free marketing tool it used to be. As you can imagine, it was a challenge for her and the social team to transform the corporate strategy of a business that has been in the game for 180 years. 

Tune in to find out how paid social helped John Deere target their specific audience with the right message at the right time and how to make it work as part of a much larger marketing communications program.

In This Episode: 

  • 08:25 – How to work with multiple social media stakeholders from different countries
  • 13:07 – How to know when you’re one of the best social brands in the world
  • 16:46 – How to balance the content you share with your audience
  • 21:25 – How brands can insert themselves into conversations on social without being tagged or invited
  • 26:58 – Why brands should stop looking at social as free marketing and start seeing the benefits of paid social
  • 31:31 – An insight into John Deere’s influencer marketing strategy

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers.

Aug 02 2019

41mins

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How Cinnabon Built Their Sweet Social Media Program

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Marissa Sharpless, Sr. Manager, PR and Social Media at Cinnabon, joins the Social Pros Podcast to discuss the power of storytelling on social media. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud

emma

Storytelling on Social

People have been telling stories since the dawn of time. A great story has the power to bring people together and foster meaningful relationships between brands and customers. But with no recipe to follow, how can you use social for storytelling?

The good news is that you don’t need a massive following to start connecting with your audience via storytelling. Even if you only have a handful of followers, knowing how to tell a good story on social can make waves that resonate outside of your community.

As Marissa Sharpless, Sr. Manager, PR and Social Media at Cinnabon rightly says, your storytelling ability is what will help you transform your fans into brand advocates. You don’t need to turn yourself into the next George R.R. Martin to be able to tell a story people will connect with. Your story could be something ‘small’ or as big as changing the world one Cinnabon at a time.

In This Episode: 

04:23 - How Marissa went from being a reality TV star to the Sr. Manager of PR and Social Media at Cinnabon

09:39 – How Marissa’s background in broadcast journalism has helped her fuel Cinnabon’s success on social

11:00 – What it’s like working with multiple franchise owners

16:05 – How Cinnabon views paid social and use it to boost customer advocacy

19:03 – How to incorporate UGC in your brand storytelling

23:33 – How to use Twitter Chats and social listening to bond with your community

34:18 – How Cinnabon utilizes data when it comes to sales attribution

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jul 26 2019

40mins

Play