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Computer Business Marketing Show

If you own or work in an IT services business, the Computer Business Marketing Show is your weekly dose of interviews and tips on how to get more clients, keep them happy, and grow your revenue.

Popular episodes

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The best episodes ranked using user listens.

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CBMS085: Building Credibility Through Online Articles

On today’s episode we have Charles Henson of Nashville Computers to talk about how he was able to get featured in publications like Wired.com, Bank Of America, and ChannelPro. We’ll learn why getting featured in places like that is crucial to establishing yourself as the premier expert in your industry, and how you can build your own credibility by leveraging the credibility of other well known people. Plus Paco tells us about a new potentially lucrative referral source and I school Paco on meta tags. All that and so much more coming up right now.See omnystudio.com/listener for privacy information.

52mins

11 Jan 2019

Rank #1

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CBMS036: How to Grow Your MSP on Facebook

Today we have Chris Wiser on the show to talk about tips for growing your MSP on Facebook.  We spend a lot of time talking about why you need to be doing Facebook Live videos and how to maximize your reach through education. Plus we discuss why sharp looking uniforms are important and what to be careful of when you ask people to like or comment on a post in exchange for an entry in a sweepstakes. All that and so much more coming up right now!See omnystudio.com/listener for privacy information.

1hr 1min

5 Jan 2018

Rank #2

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CBMS030: Conveying Your Value on Social Media through Video

In this episode we talk about making an impact through video on social media. How can you grab and keep your ideal customer’s attention in the distracting world of memes and cat videos? We’ll talk tips and tactics to create an effective online video ad campaign. Plus we’ll discuss the importance of having a backup plan for your business, and some cool things you can include in a welcome packet for your new customers. All that and so much more coming up right now!See omnystudio.com/listener for privacy information.

49mins

17 Nov 2017

Rank #3

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CBMS048: Anatomy of an Effective Blog Post

On today’s show I’ll dig into the anatomy of an effective blog post. I’ll cover 8 tips to follow to make sure that the posts you write for your business blog get read and get your readers to take action and hire you. All that and so much more coming up right now!See omnystudio.com/listener for privacy information.

47mins

13 Apr 2018

Rank #4

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CBMS021: Effective Website Content

Today I talk to Jamie Hill about writing effective content for your website. How much should you write, what should you say, and we answer the big question: should you post your prices on your website?  Plus we talk more about live video marketing and what types of marketing are getting the best results for other computer business owners.  All that and so much more coming up right now!See omnystudio.com/listener for privacy information.

56mins

15 Sep 2017

Rank #5

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CBMS072: What is the Purpose of Your Content?

On today’s episode we have David Smith on to talk about how to find the purpose behind your content. We’ll cover the 4 purposes of content, the different types of content, why content doesn’t end when your customer hires you, and what the Marketing Hourglass is and how it can help you structure your content roadmap. Plus Paco updates us on a big client move he has coming up and I’ll explain what topic I’ll be covering at WordCamp Baltimore this weekend. All that and so much more coming up right now.See omnystudio.com/listener for privacy information.

55mins

5 Oct 2018

Rank #6

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CBMS057: Marketing Cornucopia

On this episode we have our good friend of the show Patrick Palmer on to talk about a cornucopia of marketing topics.  We cover tech support scams, coffee shop office hours, Fake Facebook Likes, Google Alerts, and how all this helps him to be the trusted go to computer guy in his area. All that and so much more coming up right now!See omnystudio.com/listener for privacy information.

51mins

15 Jun 2018

Rank #7

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CBMS018: Creating and Curating an Online Marketing Plan

On today’s show we have Deb Laflamme from For the Love of Your Biz to chat about Creating and Curating an Online Marketing Plan. She’ll answer questions like what to post on social media, when to post it, and how often. Plus we’ll talk about some ingenious ideas for schwag and Paco makes an off camera appearance with a quick tip for better business networking results. All that and so much more coming up right now!See omnystudio.com/listener for privacy information.

54mins

24 Aug 2017

Rank #8

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CBMS 040: How to Market Recurring Services

On today’s show we have Johnathan Grzybowski, cofounder of a graphic design SaaS company called Penji, to talk about how to sell recurring services. He’ll also talk about his thoughts around pricing, how to identify services that can be packed into recurring services, and how to be successful at cold emailing. Plus we have a big announcement about the Unconvention. All that and so much more coming up right now!See omnystudio.com/listener for privacy information.

46mins

2 Feb 2018

Rank #9

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CBMS077: How to Keep Your Customers Loyal

Today Paco and I chat about how to keep your customers coming back for more.  We reflect on what inspires loyalty in customers and discuss some out of the box ways to keep your customer buying from your business. Plus Paco announces a new event for IT business owners and talks about why it’s so important to have an air tight scope of work before starting a large project. All that and so much more coming up right now.See omnystudio.com/listener for privacy information.

48mins

9 Nov 2018

Rank #10

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CBMS071: Conversational Marketing

On today’s show we talk to Dan Murphy about conversational marketing and live chat. We talk about how live chat bots can help answer your website visitor’s pressing questions and ultimately convert them into customers. Plus I ask Dan how chat bots differ from those annoying automated phone menus and then we dig into the future of chat and AI in marketing. All that and so much more coming up right now.See omnystudio.com/listener for privacy information.

46mins

28 Sep 2018

Rank #11

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CBMS056: How to Leverage Local PR

On today’s episode we’ll be talking with former reporter and Public Relations expert Ky Trang Ho about tips and tricks for getting featured in local media like newspapers, radio, and TV. How can make yourself newsworthy, how do you find news outlets looking for a story, and what are the do’s and don’t of being interviewed by a reporter? All that and so much more coming up right now!See omnystudio.com/listener for privacy information.

52mins

8 Jun 2018

Rank #12

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CBMS026: Five Branding Mistakes to Avoid

Today we talk about five branding mistakes to avoid with Derek Champagne Founder & CEO of The Artist Evolution and author of “Don’t Buy a Duck”. We’ll learn about what branding is, why it’s important, lessons we can learn from mistakes that even the big brands have made and finally, what’s up with the title of that book? Plus we’ll learn about the best places to get reviews and why you should not be yourself when searching for your business on Google. All that and so much more coming up right now!See omnystudio.com/listener for privacy information.

53mins

20 Oct 2017

Rank #13

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CBMS025: How to Market Like a Big MSP

*Note: This is a show from the archives of the Computer Business Podcast. Today we’re going to talk about how to market your computer business like a bigger MSP.  I’ll be speaking with Aaron Mangal, Business Development Manager for Network Remedy, a full-service Managed Service Provider in Silicon Valley.  We’ll go into how to borrow marketing techniques from bigger companies and apply them in your own business among other marketing tips and tricks. All that and so much more coming up right now!See omnystudio.com/listener for privacy information.

1hr 1min

13 Oct 2017

Rank #14

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CBMS020: Video Marketing on a Budget

Today we talk to Brandy Sales, a video marketing expert who will teach us his system for making professional and effective marketing videos on your smartphone. You’ll learn the 4 types of videos you should be making, the 5 categoires of equipment you need, and the system you need to go through before you ever even hit the record button. Plus we’ll discuss how to win back your clients after they go to a competitor and why blogging is the most important thing you can be doing for your business online. All that and so much more coming up right now!See omnystudio.com/listener for privacy information.

52mins

8 Sep 2017

Rank #15

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CBMS062: Video Marketing Deep Dive

On Today’s show we have David, Zach, and Ben the Llama from Viral Ideas Marketing back on the show to dig deep into video marketing. We’ll talk about the different types of videos you should be producing at each step in your marketing funnel.  Also we’ll touch on how to leverage videos in Facebook ads. And we’ll learn about Instagram TV and how you can best leverage that to market your business. All that and so much more coming up right now.See omnystudio.com/listener for privacy information.

37mins

20 Jul 2018

Rank #16

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CBMS065: How to Dominate Google with Content

On this episode of we have Nick Jordan of Logic Inbound to teach us about how to dominate Google with content. He’ll show us the tricks he used to get his company to show up for key terms around big brands like Instagram and Shopify.  Learn about the different keyword strategies you need to use as a local business and why SEO is a lot simpler than you think. Plus Paco talks about how a client getting hacked turned into an upsell opportunity and what he’s doing to optimize his Yelp profile (that doesn’t involve getting mixed up in the Yelp mafia). All that and so much more coming up right now.See omnystudio.com/listener for privacy information.

48mins

17 Aug 2018

Rank #17

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CBMS 038: Skyscraper Link Building

Today on the show we have Paul Kortman of Connex Digital Marketing to talk to us about an SEO technique called Skyscraper Link Building. What is it and how does it help you boost your website up the search results? Plus, we’ll demystify some other SEO topics and get into an interesting sidebar about how Paul runs his business and travels the globe with his family all at the same time. All that and so much more coming up right now!See omnystudio.com/listener for privacy information.

52mins

19 Jan 2018

Rank #18

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CBMS046: Who is Your Ideal Client?

On today’s show we have Jurgen Strauss on to talk about how to create your ideal client profile. Why is it important? How detailed should you get? And once you have it, what do you do with it? I’ll also be introducing my new TechBlog Builder service. Learn all that and so much more coming up right now!See omnystudio.com/listener for privacy information.

54mins

23 Mar 2018

Rank #19

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CBMS058: Marketing Advice from the Trenches

On today’s show we have Michael Fierros, owner of the Mac Labs, who will be talking about his experiences as a new computer business start up. Find out what’s working for him and what he’s still struggling with. Plus learn about a clever idea he has to use his dog to help market his business. All that and so much more coming up right now!See omnystudio.com/listener for privacy information.

46mins

22 Jun 2018

Rank #20