Rank #1: 003: Mark Copeland, Jay's Sporting Goods
Mark shares his personal journey into the archery industry and what has made Jay's Sporting Goods a successful independent retailer. We'll also discuss what's happening with the ATA and how retailers can make the most of their membership.
Sep 01 2018
Rank #2: 013: Creating New Customers with Digital Marketing - Allison Jasper, ATA
ATA senior director of marketing & communications, Allison Jasper, talks about the ATA consumer marketing campaign - how it came about, advertising channels, and the expected outcomes. Allison explains how this campaign will be a great asset in driving new customers to ATA members to get their first taste of archery.
Jul 11 2019
Rank #3: 004: Mary Emmons, USA Archery
Chief of Sport Performance, Mary Emmons, discusses her introduction into the world of archery and how USA Archery has expanded its efforts to bring more people into the sport. Mary gives some great insights into the growth in the organization and how everyone in the industry can benefit from the work of USA Archery and its partners.
Oct 10 2018
Rank #4: 014: Getting Control on Amazon with Jonathan Fassnacht, GearNation
The Amazon platform is a difference maker for many businesses in the archery industry. Jonathan discusses the inner workings of Amazon and how having more control on this platform can allow a brand to gain customers, be more profitable, and better serve their brick & mortar partners.
Aug 26 2019
Rank #5: 011: Outdoors Allie
Allie and Nick of the Outdoors Allie social media channels sat down with us at the 2019 ATA Show in Louisville, KY to talk about how they got started in bowhunting and how they are helping get new people into the sport. Allie shares her journey from an observer to a bowhunting with a crossbow and later a compound bow.
Apr 30 2019
Rank #6: 009: The Hunting Public
The Hunting Public YouTube channel, which focusing on hunting public lands and small pieces of property, has almost 100k subscribers. Kurt talks with Aaron & Ted about how they got into bowhunting and how they're getting new people into the sport. The insights shared by these guys are a perfect example of how the archery and bowhunting industry can adapt to meet the needs of today's consumer in a digital world.
Mar 05 2019
Rank #7: 008: #ATA2019 Preview - Social Media Management with Michelle Scheuermann
Michelle Scheuermann of Bulletproof Communications is the editor of the Archery Wire and manages social media channels for several clients in the outdoor industry. In this episode, she'll share how she approaches the task of effectively managing a social media channel and gives some insights on how this can be accomplished by businesses of all sizes. Michelle will be hosting a round table discussion on this topic at the upcoming ATA Trade Show (January 11th at 4pm in the My ATA Area), so please stop by to hear from Michelle and share ideas with fellow ATA members!
Jan 07 2019
Rank #8: 012: Retail Insights - Crossbow Profitability with David Wilkins
In this episode, we talk with David Wilkins, owner of Wyvern Creations. David speaks about the role of crossbows in the archery industry, and how he has been successfully running a business that focusing almost solely on the crossbow category.
May 29 2019
Rank #9: 006: #ATA2019 Preview - A Different Approach to Creating New Bowhunters
There are a bunch of initiatives out there to get new people involved in our sport...but they're not all successful. In this episode, we'll talk about how hunting for meat has been an effective method of creating new hunters and bowhunters.
Charles Evans (Georgia Wildlife Foundation), Hank Forester (Quality Deer Management Association) and Samantha Pedder (Council to Advance Hunting & the Shooting Sports) will be presenting a seminar at the 2019 ATA Trade Show in Louisville, KY. This seminar is titled "Field to Fork" to Market and will talk about new ways these organizations are recruiting and retaining new bowhunters. Take a listen to get a preview and learn how you can get more insights at the Trade Show.
Nov 22 2018
Rank #10: 010: MAP Policies & Enforcement with Ryan Erickson, TrackStreet
Ryan Erickson, VP of sales for TrackStreet, explains how Minimum Advertised Pricing policies can play a vital role in maintaining brand value. Kurt and Ryan also discuss the importance of brands taking action to police and enforce their policies, and how they get started. No matter if you're a retailer or a brand who manufactures products, MAP policies can have a big impact on your profitability.
Mar 20 2019